Scope Concentrate in Palm-Sized Bottle Enables Customization

Following in the footsteps of mouthwash brands that include Listerine (see pwgo.to/7905) and smaller, specialty oral care companies, Scope has rolled out a concentrated version of its mouthwash, new Scope Squeez, in a dainty, 50-mL bottle.

For most brands, the decision to introduce a concentrated version of their product is often driven by the resulting sustainability bene ts. Concentrates typically need signi cantly less packaging, which also means lower transportation costs and emissions. Scope is certainly seeing these bene ts, with a 70% reduction in packaging versus its regular 1-L bottle. But the bene t Scope is touting with the smaller size is the customization that’s possible with a concentrated formula.

According to Scope, Scope Squeez represents the biggest innovation for the brand in a decade and was designed to address what it says is a core barrier to daily mouthwash use: “Nearly half of consumers looking to enjoy fresh breath often nd the strength and freshness of mouthwash to be too much or not quite enough,” it reports. “Scope’s new mouthwash concentrate provides a customizable experience all in a convenient, palm-sized squeeze bottle with up to 50 uses, that keeps users fresh when and where they need.”

Shares Luis Restrepo, senior director North America Oral Care at Procter &