POSITIONING SYSTEMS FOR PACKAGING MACHINES

Gamble, “As a leading mouthwash brand, Scope knows what consumers want out of their mouthwash, and while it’s clear that fresh breath tops the list, they often slip up in making it part of their daily routine. Today’s shoppers—Gen Z and young Millennials in particular—are calling for personalized products tailored to them, and Scope is answering that call by delivering a breakthrough product: a convenient mouthwash concentrate that allows you to control the strength, and ts in the palm of your hand. With Scope Squeez, we’re inviting users to nd their ‘Scope Zone,’ and unleash a minty-fresh sense of self-expression and con dence to face the world fearlessly.”

Roughly the same size as the 44-oz Scope travel bottle but with a rectangular rather than a teardrop shape, packaging for Scope Squeez includes a clear PET bottle, a white, child-resistant polypropylene twist cap, and a clear plastic dosing cup marked with a 20-mL ll line near the top. The bottle and cup are held together with a colorfully printed full-body shrink label. A perforation in the label at the top of the bottle allows the consumer to remove the top section to reveal the dosing cup.

Directions for use are simple, says Scope: “just add water and squeez.” A less quippy version of the instructions advises consumers to add water to the dosing cup and squeeze the concentrate into the water two or three times to control the intensity of the mouthwash, using up to four squeezes per day.

Scope Squeez in the 50 mL bottle is available in two varieties, Original Mint and Cool Peppermint, in-store and online at retailers nationwide for $7.99.

—Anne Marie Mohan