CHARLOTTE ASHCRAFT

Manager, Packaging & Graphic Development

Tell us about your background and how you got into the packaging industry. During my junior year of college at Rochester Institute of Technology, I was really struggling with my upper level electrical classes. I’m such a visual and hands-on person [and] you can’t see electricity. I met with a career advisor at the school, explained my struggle, and she suggested I look into packaging science. I met with the packaging department chair a few days later, changed my major that same day, and never looked back!

What is the most rewarding part of your job today?

The most rewarding part of my job is seeing the results of my work throughout the entire packaging value chain. By collaborating with other stakeholders, I can ensure the packaging I develop will process through our manufacturing operation, protect the product during distribution, display well at retail stores, and deliver a high-quality product into the hands of a consumer. Working for a smaller company, I get to work on every aspect of packaging, and can make a difference.

What are the unique opportunities for women in this industry?

Women have a lot to bring to the table and can help diversify perspectives in all roles throughout the industry. Diversi ed leadership can help to create a balance that is more inclusive, relatable, resilient, adaptable, and collaborative. Diversi ed project teams can lead to more creative problem solving and innovation.

What can the industry do better to support women and increase the number of women in leadership positions?

Promote mentorship, encourage networking, and provide leadership development programs speci cally targeted towards women. Collectively, I think the the entire industry can bene t from challenging stereotypes to address unconscious biases.

Has there been a woman in your life who has inspired or mentored you? Who was she and what did you learn from her?

My mom has always been my biggest supporter. I attribute my proactive and supportive working style to her, along with my communication skills. Also, my former boss Becchi, who mentored me both as an intern and when I returned to the company as a packaging engineer. She taught me so much about the packaging industry and working as a professional in general. I think the best thing I learned from her is to understand how your work affects the full value and supply chains. Knowing the person’s job before you and after you makes you a better team member.

What advice would you give to young women who are considering a career in packaging? Packaging is such a rewarding and fun career, and while it seems small, there are so many opportunities in the industry. Even if your interests change as you progress in your career, there are plenty of options to transition to different areas within the industry and diversify your skills.