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Fair Of All Fairs
international trade fair
ER 2011 B M E T P E S 4 1 – ound, 7 r g w o h s e j l e c
t r o p e r g n i clos
General sponsor:
s Fair of All Fair
Content page
3
Introduction
5
Exhibition programme
Exhibition halls and outdoor exhibition space
9 18
44th MOS facts and figures
44th MOS even more international
21
New themes for new times
23
Innovative mos
The best and most innovative brands
25
MOS and the media
27
MOS is also a synonym for entertainment
Music and dance to spice up the hustle and bustle
29
Conclusion
44th MOS once again brought together the most enterprising, innovative and bold
Despite long-lasting harsh economic circumstances, the 44th International Trade Fair (MOS) has once again completed its mission
The largest number of participating countries in the past few years
Internationalization
44th MOS addressed the latest issues- how to finance municipal projects and the future of energy
Celje Showground eight days under the media spotlight
44th International Trade Fair (MOS) - POST SHOW REPORT By: Celje Fair Plc November 2011 Production, a line break and preparation for printing by Celuks, Podoba
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INTRODUCTION with historic
milestones in the trade show development
Despite long-lasting harsh economic circumstances, the 44th International Trade Fair (MOS) has once again completed its mission In each sector, the image of a trade show featuring this sector reflects economic circumstances in the market. It was found by Celje Fair Plc that visitor figures do not reflect recession as much as the rational decisions of our partners. Exhibitors plan their presentation carefully in advance therefore they have great expectations as far as the organiser is concerned. This does not mean that the only important thing in organizing an event is the showground infrastructure, which we have been upgrading and investing into heavily and has undoubtedly paid off, but also a proper presentation of the trade show themes to the target audience. Entrepreneurship, innovations and courage are key to success, which was also typical of the trade show this year – the 44th MOS was a trade fair of the winning entrepreneurs who are bravely
defying the unfortunate and longlasting economic crisis. This can also be seen from the trade fair statistics. The number of direct exhibitors once again exceeded 1000, and there was a record number of participating countries.
In the present world economic circumstances it is important to be brave and even more resourceful, and MOS together with exhibitors and partners who help co-create it embodies that. Although severe economic circumstances did not have an impact on the number of exhibitors this year, the number of
visitors reflected the crisis and was a bit down compared to last year. We have assessed that not only the crisis, but also the changed lifestyles affected the visit of general public this year, and will also affect it in the future. To sum up the exhibitors’ words, not only at the 44th MOS (this year again the number of business audience was up compared to the previous years) but also in the future we can expect even more target oriented audiences that know exactly what they need and what kind of information they want to obtain, and much fewer curious visitors who only come to spend their leisure time. Exhibitors’ and visitors’ response obtained through a traditional survey we conduct on the showground every year has shown that the 44th MOS did not strengthen its position and achieve recognition only in the South Balkans, the region where the number of exhibitors is constantly increasing and from which we bring more organised target oriented visitors every year, but also in other remote parts of the world. The proof of that is undoubtedly the visit of a great many ambassadors and other consular representatives who think MOS is an excellent opportunity to strengthen economic links and contacts between Slovenia and their country of domicile. New partners and themes that we prepared this year have shown that MOS has a bright future. The reason for this, among other things, is diverse exhibition programme which makes it possible for
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other Yugoslavian republics. The exhibition, which the Ljubljana newspaper Jutro dubbed “One of a kind in the Drava Province�, was visited by 25,000 people. The first trade show held in 1967 at Kladivar Athletic Association Stadium was followed by annual craft exhibitions. After the completion of Golovec Sports and Recreation Centre, the trade fair finally got its permanent location. The trade fair activities were expanded and the autumn trade fair the development to walk hand in hand with new and modern technologies and new themes that are going to define business and private everyday life of an individual. The information on numerous new and old trademarks featured by the 44th MOS is an indicator of how important the trade fair is even in the time of crisis. So, this year the 44th MOS featured the most innovative and globally oriented Slovenian and foreign trademarks.
promotion. In the time of crisis, this is even more important. Not only is Celje the Princely Town, but it is also known for its trade shows. The first modern trade fair event held in Celje dates back to October 1863 The first trade exhibition in 1922 is a milestone in the history of town. It was attended by 167 exhibitors from Slovenia and
started strengthening and asserting its role as a central event catering for craft and entrepreneurship. In September 1988 the trade fair first appeared under the new MOS name and logo. Today MOS is one of the most recognised trade show trademarks. In 2012 the 45th edition of MOS will be held in Celje.
More than forty years old history and tradition
MOS is a trade fair that prides on over forty years old tradition. Tradition and reputation gained home and, especially abroad, make it one of the biggest events of its kind in Slovenia and also in the region. International Trade Fair or MOS plays an important role in recognition of our country not only in the Balkans, but also all over Europe. Trademark recognition is manifested in great exhibitor loyalty. The majority, around 80% of exhibitors, are regular attendees. These companies and entrepreneurs value and respect MOS as a trademark and know how to use it to their advantage and for their own
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EXHIBITION PROGRAMME Exhibition halls and outdoor exhibition space In 2011 MOS occupied 65,000 m² of modern exhibition space - 39,700 m² indoor and 25,300 m² outdoor space and restaurant facilities. Thematically divided exhibition programme was once again an excellent opportunity for target-oriented promotion of products and services to specific groups.
• •
• • • •
NET exhibition space (m²) Slovenian exhibitors Foreign exhibitors
22,456 1,895
•
TOTAL
24,351
•
Most modern trade fair infrastructure in the region A – in front of hall A • House of craft C, C1 - WELDING AND METAL MACHINES AND EQUIPMENT, ELECTRO AND WELDING TECHNICS • metallurgy, metal-working machines and equipment, sheet metal working, roofing products • hand, electric, drilling and cutting tools • metalworking • electrotechnics, electronics and measuring systems • ventilation systems and
equipment, filters welding and welding technique industrial tyres, hydraulics, compressors, lifting devices (hoists, cranes, jacks) storage, console, pallet shelves and landings screws, drills laquers, coatings and equipment PVC and ALU fences and gates, courtyard gates and motor drives vulcanizers tools and equipment CNC machines and lasers
D - WOOD AND METAL MACHINES AND EQUIPMENT, DOORS • woodworking and metalworking machines, robotic cutting • industrial, section and garage doors, entry and interior doors • heating – biomass boilers • fire systems • compressors, pumps, vacuum and suction systems, Fresia snow removing blades and snow blowers • portal cranes, magnets, chainers, screw supplies • electrical hand tools • mobile service workshops and their equipment E - HOME FURNISHINGS • furnishings • outdoor furniture • indoor furniture (living rooms, kitchens, children’s rooms, inbuilt wardrobes) • soft furnishings (settees, sofas, armchairs) • lighting • cookers, grills, stoves, fireplaces
• • • • •
industrial furnishings floor covering and carpeting bathroomware window sills balcony and garden fences
F - BUILDING CONSTRUCTION AND FINISHING WORK, INDUSTRIAL FURNISHINGS • building materials: brick, roof tiles and slates, chimneys, lightning conductors • insulation materials, protective coatings • fences, flooring, pavers, concrete products, forging products, stuccos • electrical and plumbing installations and heating systems • industrial furnishings • bedroom furnishings, beds • decorative household products (shades, blinds, bed linen,lamellate curtains, floor and wall covering) • measuring instruments for geodesy and construction • prefabricated houses
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closing report 2011 • •
F1 - HEATING AND COOLING SYSTEMS, SOLAR SYSTEMS • biomass and firewood cauldrons, gas heaters, thermal systems (furnaces), fireplaces, wind turbines • electrical heating, solar panels and collectors, heat pumps, vacuum pumps • air-conditioning systems • chimney systems • fire systems • roofing G - HEATING, ROOFING, BUILDING MATERIAL • heating systems • roofing, roofing foils • solar collectors, solar panels • heating, ventilation and cooling systems • heat pumps H - HEATING, ROOFING, CENTRAL VACUUM SYSTEMS • heating systems • building materials • central vacuum systems • ventilation systems and devices • heat pumps • solar collectors • roofing I - INDUSTRIAL FURNISHINGS, ROOFING, HEATING • industrial furnishings • roofing • heating systems • garage doors • blinds, shutters
lightning conductors building materials
J - ROOFING, INDUSTRIAL FURNISHINGS, BUILDING MATERIAL • roofing • industrial furnishings • blinds, mosquito nets, shades • concrete products • low-energy and passive houses • insulation materials • building materials and products K1 - BEDS, BEDROOM FURNISHINGS, OFFICE CHAIRS, FORGING PRODUCTS • beds, mattresses • bed sets • furniture, chairs • wrought iron products • leisure and relaxation products • parquets and wood varnishes K2 - BUILDING CONSTRUCTION AND FINISHING WORK, INTERIER FURNISHING, GLAZIER’S TRADE, BEDS • heating, ventilation and cooling systems • hydro-insulation • protective coatings and varnishes • wrought iron products • measuring equipment • fencing systems and stairs • decorative, table and kitchen glass • industrial furnishings • beds • bedding (bed linen) • leisure and relaxation products
• • • • • • •
catering and shop accessories wine traders packaging tourist offer culinary treats drinking water systems insurance
L – WHOLESALE, HEATING SYSTEMS, WOOD AND METAL MACHINES AND EQUIPMENT, RENEWABLE ENERGY SOURCES EQUIPMENT AND SERVICES • wholesale • electrical and hand tools • wood-working and metalworking machines • heating systems (equipment and fuels) • bathroom furnishings • roofing • insulation materials • photovoltaics • industrial furnishings • heat pumps • air-conditioning systems and devices • solar systems • interior and exterior decorative paints L1 - CHAMBER OF CRAFT AND SMALL BUSINESS OF SLOVENIA (OZS), OZS SECTIONS, REGIONAL CHAMBERS OF CRAFT AND SMALL BUSINESS, BUSINESS SERVICES, TELECOMMUNICATIONS,
K - FOOD, BEVERAGES AND CATERING, REGIONAL CHAMBERS OF CRAFT AND SMALL BUSINESS, TOURISM • regional chambers of craft and small business • food industry • catering, shop and household equipment and furnishings
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closing report 2011 COMPUTERS, FINANCIAL CONSULTING • Slovene Chamber of Craft and Small Business (OZS), regional chambers of craft and small business, OZS sections • foreign chambers and foreign country presentations • government institutions • banks and insurance brokers • telecommunications • computer and office equipment • telecommunications equipment and services • business, financial and investment advice • media representatives • visual communication and promotion M - HEATING SYSTEMS, FURNISHINGS, LABOR PROTECTIVE EQUIPMENT HOUSEHOLD APPLIANCES AND HOME FURNISHINGS, SPORTS AND LEISURE EQUIPMENT • heating systems and equipment (cookers, stoves, furnaces, solid fuel fireplaces, biomass stoves) • solar collectors, central suction and vacuum systems, solar
• • • • • • •
•
• • • • • •
• •
•
power sewing, knitting and ironing machines cleaning systems and equipment settees, sofas, lighting office equipment beds, bedding, duvets hand and electrical tools welding machines suppliers, work protection (clothing, footwear, etc.) wellness equipment and furnishings, saunas,massage apparatuses sports equipment medical apparatuses for personal use cosmetics business gifts garden tools, composters, bulbs IP cameras, anti-burglar alarm protection systems, labelling systems shades, blinds, marquis, aluminium porch advice (waste handling, collection and separation of electric and electronic equipment) children’s play garden, toys
N - CONSUMER GOODS • men’s, women’s and children’s apparel • leather goods • home handicraft products • household appliances • fashion accessories • jewellery and cosmetics OUTDOOR EXHIBITION SPACE • automobiles, mobile homes and trailers, delivery vans, dinghies, electric vehicles • vehicle tracking systems • vehicle servicing equipment • professional electric tools, compressors, pneumatic tools • forklifts and equipment • agriculture and construction mechanization • agriculture, building and forestry equipment, garden machinery • pools and swimming pool systems, massage pools • stonecutters and their products, pavers, concrete products • winter gardens, fences, gates, projecting roofs, fireplaces • lighting systems, aluminium fencing and gates • biological cleaning devices, rainwater collection systems, underground stream systems,
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closing report 2011
• • • • •
• •
• •
water supply systems and sewage systems ladders car jacks, utility trailers hydraulic hoists, loading docks sweeping machines, vacuum systems lawnmowers, generators, motor scythes (sickle bars), saws, building equipment roofing photovoltaics, heat and electricity generating devices, solar technique, heat boilers, sun tracker stoves and burners, boilers garden pavillions, garden sheds, wooden products, roof gardens
• • • • •
consumer goods • hobby program • ornamental plants okrasne rastline
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44th MOS facts and figures The largest number of participating countries in the past few years The number of direct exhibitors once again exceeded 1,000. There were 1,004 direct exhibitors, altogether 1,672 with represented ones. Exhibitors Direct from Slovenia Direct from abroad Total
888 116 1,004
Represented from Slovenia Represented from abroad Total
393 275 668
TOTAL from Slovenia TOTAL from abroad TOTAL
1,281 391 1,672
The 44th MOS was attended by exhibitors from 36 countries, which is the largest number of participating countries in the past few years.
Country:
Albania Australia Austria Belgium Bosnia and Herzegovina Bulgaria Canada Cezch Republic China Croatia Denmark Finland France Great Britain Germany Hungary India Indonesia Italy Japan Lithuania Netherlands Pakistan Poland Portugal Romania Serbia Singapore Slovakia Slovenia South Korea Spain Sweden Swiss Taiwan USA TOTAL
direct
12
represented
total
2 2 22 7
2 2 34 7 1
2 6 6
3 1 2 393 2 1 15 16 1 17
2 6 7 1 29 7 1 5 4 84 5 12 1 63 11 1 10 1 1 1 1 35 1 3 1,281 2 2 15 16 1 17
668
1,672
1
1 1 25
9 3 12 1 16
4 7 1 5 4 75 2
47 11 1 10
1 1 1 1 32 1 888 1
1,004
9
dejavnosti razstavljalvcev
Celje, 7–14 S
eptember 2011
closing report 2011 Exhibitors MOS boasts great exhibitor loyalty 71.3% of exhibitors at 2011 MOS have attended the event at least three or more times. Among those attending more than three times is a large group of exhibitors who have attended MOS more than 20 times.
There were only 20.6% of first-time attendees.
From 11 to 20: 10.1%
Frequency of attendance
64,8 46,7 43,6 42,4
From 5 to 11: 12.1%
More than 20: 76.1%
dejavnosti razstavljalvcev
64,8 46,7 43,6 42,4 dejavnosti razstavljalvcev
Exhibitor main activities The majority came from the trade sector, followed by production and services sector (possible multiple answers).
Exhibitor activity 64.8%
46.7%
Trade
Production
43.6%
42.4%
Services
Representation
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closing report 2011 Target audience Exhibitors targeted both general and business audience. 82.5% of exhibitors said their goal was to reach general audience. The largest attendance recorded among business visitors was by tradesmen (24.1%), followed by builders and carpenters (21.6%) and metalworkers (13.2%).
Company promotion as a whole the main reason for attendance
Target audience
Tradesmen
24.1 %
Builders, carpenters
21.6 %
Metalworkers
13.2 %
Food suppliers and distributors, caterers
12.6 %
Electricians
12.1 %
Exhibitor key objectives
The main reason for attendance was the whole company promotion, followed by exhibitors who take this opportunity to look for new customers and promote new products and services.
Promote the whole company
58.5 %
Generate new customers
18.6 %
Promote new products, services
14.9 %
Generate sales leads (enter into contracts)
8.3 %
Direct sales
7.7 %
promocija podjetja
Key benefits Exhibitors emphasized different benefits of the 44th MOS (possible multiple answers). The majority felt the key advantage was promotion (37.5%), followed by tradition (19.9%) and visit (19.2%).
7,7
Key 8,3 benefits 14,9 18,6 58,5
5,5 12 19,2 19,9
Promotion
37.5 %
Tradition
19.9 %
Visit
19.2 %
Location
12.0 %
Direct contact with customers
5.5 %
prednosti mos
11
52,4 36,5
15,8 60,7 8
closing report 2011 Exhibitors satisfied with their own performance Over three quarters of exhibitors rated their performance as successful or very successful.
As in previous years, trade show promotion and staff diligence received the highest ratings (4.1 each) on a scale of one to five, followed by information provided by the organizer (4.0) and directional signage on the showground (3.9). More than a third of exhibitors at the 44th MOS made an actual business deal More than a third (35.2) of exhibitors made an actual business deal at MOS. The majority of exhibitors (50.1) did not want to disclose this information because they consider it a business secret, and the minority (14.6%) gave a negative answer to the question.
Among the exhibitors who made an actual business deal, the majority found a new buyer, the second largest group entered into a contract, and the third arranged a meeting with a new business partner. Nearly 60% of exhibitors said their performance lived up to their expectations.
Exhibitor satisfaction survey
Celje, 7–14 S
eptember 2011
ocena sejemskega nastopa
Not satisfied : 8.0%
Very satisfied : 15.8%
Satisfied: 60.7%
61,9 52,4 36,5
sklenjen konkreten dogovor na sejmu
sklenjen konkreten dogovor na sejmu Arranged a meeting with a new business partner: 36.5%
Found a new buyer: 61.9%
Entered into a contract: 52.4%
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closing report 2011 Most exhibitors said they would attend next year 71.3 % are determined to attend in 2012. The number of those who had made a decision about attending next year already during the 2011 MOS practically remained unchanged compared to 2010, which is an indicator that the situation is calming down and the companies look into the future with optimism. The share of undecided exhibitors was 24.4% and only 2.3 % said they would not attend in 2012. Event duration – the number of exhibitors who think the trade fair should be shorter is a bit higher than of those in favour of an eight-day event The share of exhibitors who are in favour of a shorter event is 53.9% , 44.1% think it is just right and did not comment on it, and only 2% think it is too short.
napoved sodelovanja
Attendance in 2012
No: 2.3%
Don't know : 24.4%
No comment: 2.0%
Yes: 71.3%
Visitors The 44th MOS attracted 137,158 visitors. Visitors Slovenia Abroad TOTAL
122,071 15,087 137,158
Nearly 70% of exhibitors were satisfied with the visit of GENERAL AUDIENCE on their exhibition stand! The number of foreign visitors once again exceeded one tenth In 2011 the number of foreign visitors was up once again and exceeded one tenth, which is 11% of all visitors.
The majority of foreign visitors came from Croatia (23.3%), followed by Italy (16.7%) and Austria and Serbia (13.3% each). We also recorded visitors from Germany, India, Russia, Bosnia and Herzegovina, Macedonia, Switzerland and other EU states.
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36,9
closing report 2011 Visitor profile Gender The visitor structure remained pretty much the same as in previous years 63% were male and 37% female.
20,4 2,3 2,7
Celje, 7–14 S
struktura obiskovalcev po spolu
eptember 2011
struktura obiskovalcev po spolu
Gender
Female: 36.9 %
starost obiskovalcev
0,6 16,1 35,7 31 10,9 5,7
Male: 63.1 %
Age The majority of visitors to the 44th MOS were aged between 31 and 40 (35.7% of all interviewed), followed by the group aged between 41 and 50 (31%), and from 21 to 30 years old (16.1%). The smallest group of visitors is under 20 years old (0.6%). In comparison with previous years, the number of young visitors decreased in favour of economically active population.
starost obiskovalcev
Age 21-30 let: 10.9 %
Over 60: 5.7 %
Under 20: 0.6 %
21-30: 16.1 %
izobrazbena struktura obiskovalcev 48,8 25,9 20,4 2,3 2,7
41-50: 31.0 %
31-40: 35.7 %
izobrazbena struktura obiskovalcev
Education structure The average visitor education structure was secondary school (48.8%), followed by tertiary education (25.9%) and vocational qualifications (20.4 %). In comparison with previous years, a slight increase in the visitor education structure was recorded.
Education structure Primary school and unfinished primary school: 2.7 % Vocational qualifications: 20.4 %
Tertiary education : 25.9 %
Master's degree, doctorate: 2.3 %
Secondary school: 48.8 %
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closing report 2011 Main reason for attending Visitors attend the trade show for many different reasons. In 2011 the most important one was viewing a complete range of products and services, old and new.
75.8% of visitors said the trade fair lived up to their expectations. Visitor interest in sectors The most interest was shown in interior design and furnishings (20.4%), followed by construction business and heating systems (18.4%), metalworking, industry, machines, equipment and devices (18.1%). Consumer goods also attracted a lot of visitors (11.1%), and finally computing and telecommunications (8.5%).
New trends at the very top of competitive advantages In 2011 the majority of visitors said that the main advantage of the trade fair were new trends which you can get acquainted with on your visit to the fair. Second advantage stressed by the visitors is the fact that you can find everything under one roof.
On a scale of one to five, the visitors rated the whole trade show 4.1 and exhibition programme, information and directional signage on the showground 4.0.
Visitor key objectives See complete offer and new products
46.6 %
Obtain useful information
14.9 %
Buy products and services
13.7 %
Obtain information for a purchase
11.4 %
Follow the development of sector
7.1 %
Make new business contacts
1.2 %
Attend professional lectures
1.8 %
1,8 4 glavni cilj obiska sejma 7,1 11,4 Visitor ratings of key benefits 13,7 14,9New trends 14.9 % 46,6Everything under one roof 13.9 % Diverse offer in one place
12.6 %
Information
12.3 %
Tradition
10.6 %
bliĹžina
3.4 %
Discounts
7.2 %
15
65,6 24,9 9,5
Celje, 7–14 S
eptember 2011
closing report 2011 pogostost obiska sejma
Attendance next year As in previous years, the majority of visitors (77.6%) are determined to visit the 45th MOS. The number of those who said they would not attend is the same as it was in 2010 (1.8%).
Nearly 80% of visitors said they would attend the 45th MOS
Attendance next year
No: 1.80 %
Yes: 77.60 %
Don't know : 20.60 %
Business visitors Visitor structure is changing in favour of home and foreign business audiences as each year MOS is visited by more organized home and foreign business delegations.
Nearly 60% of exhibitors were satisfied with attendance of BUSINESS VISITORS on their exhibition stand. Percentage of business visitors is growing The results of the survey revealed that 65% of visitors were private and 35% came on business.
Business visitors by sectors Craft
33.3%
Industry
28.6%
Trade
19.00%
Banking, insurance
4.00%
Management, education
2.4%
The majority of business visitors are from trade and industry sector. gospodarska podroÄ?ja
16
15,1 10,3
Celje, 7–14 S
closing report 2011 MOS is attended by business visitors who usually play the most important role in making new partnerships
pooblastila pri odločanju v podjetju
Decision-making
No decision-making : 10.30 %
Advice: 15.10 %
Sole decision-making: 39.70 %
The majority of business visitors work in administration, followed by marketing and sales, and finally production
eptember 2011
Shared decision-making: 34.90 %
Business visitors by sectors Management
22.2%
Marketing, sales
21.4%
Production
18.30%
Purchase
11.10%
R&D
8.7%
Number of employees Number of employees It was characteristic of the 44th MOS that the majority of business visitors came from small companies with up to 50 employees.
1-9
37.60%
10-19
14.40%
20-49
22.40%
50-99
8.80%
100-199
8.80%
200-499
4.8%
500-999
1.6%
1,000 or more
1.6%
področne naloge
8,7 11,1 18,3 21,4 22,2
One third of business visitors spent a few days at MOS.
število zaposlenih 1,6 1,6 4,8 8,8 8,8
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INTERNATIONALIZATION 44th MOS even more international Strategic orientation of Celje Fair Plc towards international environment and active participation in the internationalization process of trade fair activities have enhanced international image of MOS - the Fair of All Fairs. The 44th MOS featured companies and representatives from 36 countries. This year Celje hosted even more direct companies from India and Serbia as well as entrepreneurs from Bosnia and Herzegovina and the neighbouring Croatia, which has been our partner for many years and which increased the number of exhibitors once again in 2011. An even bigger introduction to economic opportunities in their country was made by Indonesian embassy. Indonesia has a reputation of the largest economy in Southeast Asia which has recorded positive economic growth by 4.5% despite the global economic crisis. Indonesian representatives revealed that the World Bank considers their country as one of the six so-called developing economies which will account for 50% of the world economic growth by 2025. It is probably hard to imagine the potential this country has for Slovenian companies. Traditionally, the largest number of direct exhibitors attending MOS came from Germany, Italy and Austria.
International business meetings, cooperation agreements, ambassadors’ visits...
ambassador to Slovenia Mohammad Rahim Aghaeipour said that MOS had clearly demonstrated great potential Slovenian companies have in different economic areas.
International business meetings played an important role in the 44th MOS. The Showground hosted numerous economic delegations from near and far. As an organiser, we strived to bring organised groups of entrepreneurs from Bosnia and Herzegovina and Serbia. There was also a large organised group of businessmen from Croatia, Hungary, Macedonia, Kosovo, Italy and India who spent a few days at the fair.
Diplomats and economists about the instruments for breaking into foreign markets
44th MOS was visited by numerous ambassadors
Ambassadors to Slovenia are well aware of the importance of the Fair of All Fairs for the promotion of their economies which was the reason why they together with other consular representatives from Austria, Czech Republic, Croatia, India, Indonesia, Italy, Iran, Macedonia, Germany, Russia, Serbia and Turkey attended the opening ceremony as well as other events held on Celje Showground during the trade show. When the trade fair was over, Iranian
Exhibitors also had a chance to talk to the Minister of Foreign Affairs Samuel Žbogar who addressed them at a roundtable where he and his colleagues introduced the latest projects of economic diplomacy and services offered to Slovenian companies on foreign markets, a joint effort of the Ministry and diplomatic consular network. “These instruments will help Slovenian companies to break into foreign markets,” said the minister, and listed the following options: business offices abroad, economic fund projects, obtaining visas to help Slovenian companies, adapting diplomatic and consular network to the interest of economy, planned economic delegations visits abroad, planned meetings of interstate economic committees, etc. The minister also emphasized that strengthening Slovenian trademark is extremely important for strategic development.
44th MOS featured companies and representatives from 36 countries
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closing report 2011 Serbian-Slovenian partnership in an enviable position
Serbian entrepreneurs are an important International Trade Fair’s partner. This year 32 companies from Vojvodina attended the 44th MOS, by far the largest number up to now, thanks to the organization of the Provincial Secretariat for Economy. This year an already traditional Day of Vojvodina was complemented by a meeting between the Serbian and Slovenian Chamber of Economy. Celje and Subotica Regional Chamber of Economy took this opportunity to sign a cooperation agreement. “We are pleased that our companies are slowly getting back in business after the worst crisis ever, a proof of which is also a positive influence of Slovenian investments in Serbia. Both political and economic cooperation are really excellent,” said Serbian ambassador to Slovenia Predrag Filipov. Cooperation agreement between Celje and Subotica Regional Chamber of Economy will create even stronger bonds between entrepreneurs. “The aim of this agreement is to strengthen and enhance activities on both sides, and collaboration between the chambers by joining economic partners from both regions,” said the Director of Celje Regional Chamber of Economy Drago Polak. Although the agreement does not comprise financial and legal obligations, it is a good basis for more intensive and efficient business activities. Members of the Slovenian National Assembly Economy Committee and members of parliament of Serbian National Assembly also talked about the possibilities of economic cooperation between Slovenia and Serbia. The head of Serbian National Assembly delegation and the president of the Trade and Tourism Committee Dejan Nikolić found out from Vojvodina exhibitors that on top of being well organized, MOS is
Acting Director General of the Tourism and Internationalisation Directorate at the Ministry of Economy Marjan Hribar is convinced that MOS is an excellent opportunity for entrepreneurs and craftsmen to step across the border
In six years MOS has featured group presentations of over 120 companies from Vojvodina.
an excellent opportunity for companies to get in touch with Slovenian business environment that is why Serbian economy has taken part in it for the sixth year in a row.
Craft will undoubtedly help strengthen international economic cooperation. Both chambers intend to enhance their business activities, establish better contacts, exchange information, knowhow and experiences.
MOS is important for business deals between Slovenia and Macedonia
Already at the 44th MOS opening ceremony, Macedonian Ambassador to Slovenia Igor Popov introduced plans on cooperation between both countries to more than 60 businessmen from Macedonia. He emphasized the importance of MOS at doing business and making new business deals, and added that there is still plenty of room for business collaboration. Cooperation Memorandum signed between Slovenian Chamber of Craft and Small Business (OZS) and Macedonian Chamber of
The presidents of Slovenian and Macedonian Chamber of Craft Štefan Pavlinjek and Gligor Cvetkov want to achieve better and closer collaboration between Slovenian and Macedonian craftsmen and entrepreneurs and want to enhance mutually beneficial friendly relations
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closing report 2011 Trade Fair. They explained that not only did the world crisis not affect their business, but they also recorded better results despite the crisis.
Japanese corporation Makita explains the reasons for their move to Slovenia
Entrepreneurs from India have stressed that MOS is an opportunity for breaking into extremely strong European market
Indonesians see Celje as great potential for the growth of their companies as Slovenia is the most developed state in the former Yugoslavian territory
More than 500 individual talks at the international business conference
International Business Conference Business Opportunities in Slovenia, held on 8 September, which was organized by Slovenian Chamber of Craft and Small Business (OZS) in conjunction with Public Agency for Entrepreneurship and Foreign Investments (JAPTI) and the Ministry of the Economy was attended by more than 150 companies from eight EU member states and Southeast Europe. The main objective of the meeting was to target small and medium-sized companies whose business activities comprise renewable energy sources (construction business, metalworking, woodworking and electrical and plastic engineering). The conference covered Slovenian
business environment and investment opportunities in Slovenia. In addition to this, individual meetings were arranged, a perfect opportunity for collaboration, for making lasting business contacts, for exchange of experiences and invaluable information on market opportunities across the sectors. There were over 500 individual talks.
Slovenia presents an opportunity for successful multinational corporations. A proof of that is undoubtedly the latest move of the Japanese global manufacturer of hand electrical tools Makita which decided to move their sales, logistics and marketing activities for East Europe from Vienna to Slovenia. MOS was an opportunity for them to explain the reasons for moving their activities from Austria to Slovenia. “The main reason for moving our sales, logistics and marketing office from Austria to Slovenia is the fact that we wanted to be close to our customers and market. Despite the fact that Vienna is relatively close, Slovenia is a much more ideal location for our access to a very important East European market. In other words, Slovenia’s geographic position, which is in the heart of Europe, played a major part in making the decision. Slovenia is rather important for us, as it is a big part of our market. We see big potential in east and southeast part of Europe therefore we are convinced that Slovenia will be our springboard for this part of Europe,” said Makita’s Manager for East Europe Minoru Tanaka.
Celje – a shortcut to European market
A great many international delegations and foreign exhibitors attending MOS are creating new entrepreneur opportunities. Exhibitors from Indonesia and India said their attendance is important for breaking into European market and they are more than pleased with the response of other entrepreneurs to International
Makita is one of the most successful global corporations which have been present on world markets for nearly one hundred years, so to break into the East and Southeast European market they have decided to move their office from Austria to Slovenia
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NEW THEMES FOR NEW TIMES 44th MOS addressed the latest issues- how to finance municipal projects and the future of energy MOS as one of the largest and most important trade fair events has had quite a few turning points in its history. In the past 15 years it has transformed from a strictly consumer-oriented trade fair into a business event. Trade fair which best reflects economic circumstances follows current economic themes, and also co-creates them. The 44th MOS too featured new themes which will dictate new directives in the development of the fair. New partners and new themes that we featured this year have shown that MOS has a bright future.
Mayors talked about obtaining European funds
In conjunction with the Government Office for Local Self-government and Regional Policy, Slovenian Association of Municipalities and Association of Municipalities and Towns of Slovenia we organised a meeting for mayors and other municipal officials. The main subject of talk was obtaining financial assistance from the European Cohesion Fund and the problems municipalities encounter when applying for it. On this occasion, nearly 200 representatives of local authorities also discussed opportunities for municipalities to create entrepreneur-friendly environment, tools and good practices for a successful development of municipalities within the next Multiannual EU Financial Framework 2014-2020. Examples of
good practice were introduced, and Slovene Export and Development Bank Plc (SID) as well as representatives of other business banks such as Hypo Alpe Adria and Banka Celje (Celje Bank) acquainted the participants with the conditions of financing infrastructure and municipal environment conservation projects.
Experts addressed burning energy issues
The 44th MOS was under the sign of burning energy issues. The conference organised by Slovenian Photovoltaic Industry Association was dedicated to solar power plants as solid and lucrative investments. Energetika.NET and Slovene District Energy Association
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closing report 2011 prepared a National Energy Program Forum (NEP). Not only did the forum participants try to find answers to the question of the new NEP merely being a wish list or the basis for the Slovenian energy future, but also if Slovenian people are aware of the importance of energy and its contribution to a sustainable development. The participants agreed that the new NEP is welcome and absolutely necessary, but it still needs a few amendments. Energy experts had some scruples about the feasibility of the proposed program scenarios.
Finance, energy, consumer rights – three advice points for visitors free of charge
Three advice points on the showground were a useful addition to the hustle and bustle. Apart from two already traditional energy and finance advice points, this year the visitors could also take advantage of free consumer advice point. Energy points served as source of information where energy experts answered questions about heating systems in newly built complexes and refurbished apartment buildings, about heat pumps, solar collectors, building low-energy and passive houses, air-
conditioning and ventilation, the use of wood biomass and changing energy sources. “Visitors are mostly given advice on building and refurbishing heating systems, the choice of insulation, energy efficient and natural materials,” explained ENsvet adviser Carmen Hladnik Prosinc. Finance advice point was also well visited. The experts of Financial Park set
up by Moje Premoženje holding d.d. (My Wealth Holding) answered questions on insurance, loans, payment cards and all sorts of investments. “Most visitors want to know what they can get for their money, in other words they are interested in value for money,” explained the president of Moje premoženje holding supervisory board Gašper Zorman. “Consumers should find out about their rights which they have to, if necessary, exercise in practice,” was advice given to the visitors by the Head of European Consumer Centre (ECC) Jana Huč Uršič. ECC and Slovenian Consumers’ Association advice experts also gave advice on the quality of foodstuffs, cosmetics, sustainable consumerism, but also legal advice, advice on how to return a product, how to assert a warranty claim, what to do in case of dissatisfaction with tourist services, or when having difficulties with crafstmen.
New themes and new partners for MOS bright future
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INNOVATIVE MOS The best and most innovative brands The 44th MOS was even more diverse and featured new trends in the exhibition programme, side events and entertainment programme. The trade fair also saw the return of some most renowned companies that have not attended in the past few years, but also some big international corporations. Attending MOS is also a big step forward towards recognition of products and services of young, innovative entrepreneurs.
MOS featured world’s most recognised brands and saw the return of some top home brands missing in the past few years
Three young innovative entrepreneurs get to attend free of charge
This year we have decided to give a special opportunity to young innovative entrepreneurs who have to face an unsupportive environment when embarking on a new venture that is why we adapted our terms of exhibiting to
Janez Rihtar introduced his technology well and has also made a lot of contacts with potential customers
and optical system applications for the road and tunnel signalization as well as architectural purposes. The third winner was Dvojni priklic d.o.o. (Double Recall Ltd) from Ljubljana which has invented a method and a strategy to increase an ad recall and monetize copyright content with DoubleRecall. They explained in the company that when trying to recall a brand or message, their invention increases efficiency elevenfold. Innovator Erika Drobnič is convinced that her attendance is a big step forward towards recognition of her product
their needs and let them take part free of charge. We received nine applications for tender and three candidates with the highest grades were selected by the judging committee which consisted of editor of Prava ideja show (Right idea) at RTV Slovenia Edita Cetinski Malnar, Finance newspaper director and editor Peter Frankl, innovative Slovenian businessman Ivo Boscarol, general manager of Gorenje Orodjarna Blaž Nardin and president of Celje Fair Plc management board Franc Pangerl. This unique opportunity was given to an innovator and entrepreneur Erika Drobnič from Železniki for multifunctional children’s furniture. She inspired the committee with a multipurpose cradle which can be taken to pieces after it has served its purpose and turned into a new furniture set – a table, two chairs and a toy basket. The second sole proprietor to showcase his innovation was Janez Rihtar from Murska Sobota whose business is development and production of flat lights. His family business Osvetljevalna Optika deals with the development of optical elements and systems for lighting and illumination
MOS featured the future of the consumer home and office
The 44th MOS also featured big international corporations of which Slovenian Microsoft subsidiary was present for the first time. Their future of consumer home and office, that is, the future of living room, kitchen, workplace or office and the future of conference room saw its premiere at the 44th MOS. They showcased technologies that ease spending leisure time, but above all make work easier. The concept of the future of the consumer home is based on integration of all household appliances and other devices controlled by one system – a computer, mobile phone or tablet computer.
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closing report 2011 goods. Slovenian people have problems with that,” warned Boscarol.
Trade fair awards to the best
Innovations in drawers do not serve any purpose
Innovations in own offer – a prototype unit equipped with the most modern technologies in the area of rapid prototyping and reflexive system engineering – introduced Pipistrel from Ajdovščina, one of the most innovative
and globally oriented Slovenian companies. The company director and owner Ivo Boscarol thinks that there are a lot of innovations in Slovenia but the invention itself means nothing. “The circle has to be closed for an invention to become an innovation, to be industrialised and to become marketable
As usual, at the 44th MOS too the best and most innovative exhibitors or their products and services received awards presented to them by Celje Fair Plc, OZS and Celje Municipality. Celje Fair Plc presented two bronze, two silver, four gold awards and one special award. Out of 36 registered entries, OZS judging committee selected three exhibitors who received gold, silver and bronze guild. The awards are for the quality of displayed product or service and the whole presentation of activities, projects and programmes. The committee also presented a special award for linking academic and scientific sphere with economy, and a special award for autochthonous and artistic impression of the exhibition stand. Celje Municipality presented three awards and a special 2011 award for a traditional Slovenian craft product.
According to Ivo Boscarol, they start working on new products once they have found a market for them. “We have always paid attention to what is missing in the market, and whether we are able to make and deliver this, so we have never had to deal with a problem of how to sell our invention.”
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MOS AND THE MEDIA Celje Showground eight days under the media spotlight A great many events such as new products and innovations, discussions about the latest social and economic issues, attendance of prominent home and foreign economy and political guests attract a large number of local and foreign reporters. All eight days the hustle and bustle is under the media spotlights. The 44th MOS tried to address some of the press questions such as how badly has the world economic recession hit entrepreneurs and craftsmen attending the trade fair. Numerous business meetings between home and foreign entrepreneurs also received massive media attention, and press conferences held in the Press Centre as a complement to professional side events were also well visited. It has become a tradition for the opening day to be well visited by journalists. On the very same day the Showground also hosted media representatives from Croatia who were invited to attend as an organized group in conjunction with HOK. The opening ceremony received massive media coverage. The guests and exhibitors were addressed by Slovenian Prime Minister Borut Pahor, who officially opened the trade fair, by Celje Fair Plc Executive Director Breda Obrez Preskar, the mayor of Celje Bojan Šrot and OZS President Štefan Pavlinjek. In addition to a great many ambassadors to Slovenia who paid a visit to the Showground on the opening day, the Showground was also visited by the president of National Council of the Republic of Slovenia Blaž Kavčič and defence minister Ljubica Jelušič who during the official tour of the showground showed special interest in the exhibition stand of Slovenian army. Journalists attended daily events on the Showground, including the visits
of prominent guests who came to see the hustle and bustle and took active part in discussions. Among other guests, the 44th MOS was also visited by the president of Slovenian National Assembly Ljubo Grmič and the minister of foreign affairs Samuel Žbogar.
44th MOS also featured hot beauties and a boxing champion
Press conferences
Two press conferences organized in conjunction with our partners before the beginning of the trade show provided the public with the key new features of the 44th MOS. The introductory press conference was held in Celje on 31 August 2011 and a day later the trade fair was introduced to the public at the press conference in Zagreb. This year too all press conferences were well attended, including the traditional breakfast on the closing day which is when the organizer together with partners gives feedback on the trade show performance. All in all, the press conferences were attended by over 40 reporters, photographers and cameramen.
Press accreditations press releases
and
The 44th MOS was attended by 218 accredited reporters, cameramen, photographers and other representatives from over 100 media, 15 foreign (mainly from Croatia and Serbia). On the first day we hosted a team of Croatian reporters in conjunction with Croatian Chamber of Craft, and during the event a large team of reporters from Vojvodina.
Dejan Zavec says that “results” can be seen after hard work
There were over 600 different releases in more than 100 media in Slovenia and abroad. Slovenian Press Agency
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closing report 2011 (STA) sent daily news to all Slovenian mass media and other subscribers of their services. The event also received excellent media coverage from Radio Center which also took care of the fair radio and together with Press Centre daily updated the listeners and visitors on the hustle and bustle, and hosted different interesting guests in the studio. The 44th MOS received media coverage from two Slovenian TV Stations (RTV Slovenia and POP TV), most regional, local and some foreign TV stations (RTV Vojvodina). Radio stations had monopoly over the national stations including regional and local ones from all over Slovenia. The event received very good media coverage in all important Slovenian dailies (Delo, VeÄ?er, Dnevnik and Finance), Slovenian regional papers and online media. MOS also received media coverage from business and other specialized circulating Slovenian magazines.
Audio and video content enhanced Press Centre
News, broadcast and social monitoring service Press Clipping Ltd recorded 376 press posts about MOS in Slovenian media from 1 to 19 September 2011. The most posts (72) were recorded on the opening day.
Before, during and after the event, daily press releases, invitations to press conferences and event announcements were sent to reporters from the Press Centre. All press releases, including interesting news on the hustle and bustle that somewhat left a mark on the 44th MOS were published daily on the www.ce-sejem.si website. The website was also daily updated with most interesting photo shots and texts covering the hustle and bustle, and with Electronic Newsletter.
The total size of press posts was 48,533 cm² and the total time in electronic media 223.34 minutes.
Audio and video productions also received a lot of attention as they showed the most newsworthy and interesting content in picture and sound. MOS was also heavily promoted on the largest social network Facebook (www.facebook.com/se.sejem). During the trade show seven copies of trade fair Newsletter were issued daily and circulated to the exhibitors. The
Newsletter captured all the important events of the previous day in word and picture.
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MOS IS ALSO A SYNONYM FOR ENTERTAINMENT Music and dance to spice up the hustle and bustle Although MOS is mainly a business event, a place where new business deals and contacts are made, it is still an entertaining and family friendly event. Central events stage in the showground Atrium caters for entertainment. Music, dance and sports activities also left a mark on the hustle and bustle.
Daily visits of famous sportspeople
Every day MOS was visited by famous Slovenian army sportspeople who, as usual, inspired all the sports lovers. The visitors had a chance to see protagonists of nearly all important individual sports disciplines.
International dance steps
The visitors to MOS could not overlook around 120 folklore dancers who visited MOS as part of the 2011 International Folklore Festival “From Celje to Žalec”. There were folklore groups from Czech Republic, Croatia, Turkey and Ukraine. The trade fair was given a touch of fun by Indonesian dancers who aroused a lot of enthusiasm among the visitors.
Lots of adrenalin, but still safe
The 44th MOS also gave some adrenalin buzz to automobile fans. Under the watchful eye of one of the most recognised safe-driving instructors Brane Küzmič the visitors could experience driving through obstacles with off-road vehicles on the showground safe-drive speedway.
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closing report 2011 Green Rabbit Kindergarten set up for the youngest visitors
This year too our youngest visitors were able to enjoy the company of Green Rabbit. In the Kindergarten, which we prepared in conjunction with Zabavazaotroke.si (Funforchildren.si), children could play with didactic toys and learn through creative games, learn about recycling and waste separation, read interesting picture books and books, or just take a break after a long walk around the showground.
Trade fair mascots make the young and old happy
The 44th MOS also featured quite a few sympathetic exhibitors’ mascots that were often captured by photographers. These interesting and goofy characters were especially popular among our young visitors who enjoyed being hugged by soft and gentle Hypo Bank hypos, JUB company cartoon character Bojan, Microsoft robot and others. The mascots bestowed sweet gifts on passersby and greeted the youngest and oldest visitors with a smile, inviting them to pay a visit to the exhibition stands of the companies they were promoting.
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CONCLUSION
44th MOS once again brought together the most enterprising, innovative and bold A long-lasting economic recession and a growing mistrust in the global markets have not spared the trade fair organization either, but the most enterprising, innovative and bold do not give up as they are well aware of the importance of being present in the market, especially in these harsh economic times. Therefore, Celje Fair Plc has managed to pull it off once again and the 44th MOS featured nearly 1,700 exhibitors from 36 world countries. The event’s general sponsor was again Hypo Alpe Adria. MOS as the largest trade fair in the region over and over again attracts companies from new countries which want to take this opportunity to enter the EU and South Balkans market. Strategic orientation towards internationalization of trade fair activities has brought better results, and as a result of this, the share of foreign visitors in 2011 accounted for 11%. Not only neighbouring states, but also countries such as India, Indonesia, Taiwan and Qatar have taken advantage of MOS to break into new markets with
new products and services. Traditionally, mostly South Balkans states and EU member states have taken advantage of MOS for group presentations and visits of economic delegations. Although a smaller visit was recorded this year (137,158 visitors), the exhibitors assured us that the right target groups paid a visit to the showground. We both noticed that every year visitors
come more prepared and with specific questions, which demands more careful preparation and planning of the event by the organiser and exhibitors. The results of the survey conducted on the showground during the trade fair have shown that together with exhibitors we have managed to meet the visitors’ expectations. The majority – over 75% of visitors said that the trade fair lived up to their expectations. It is also encouraging to know that more than 70% of interviewed visitors rated the event the same or even better than last year. The share of those who are determined to attend next year is higher – 80% said they would attend in 2012. Less than 2% said they would not attend next year. Celje Fair Plc has received the results of the survey carried out among exhibitors with optimism. The majority (nearly 77%) were satisfied or very satisfied with their performance, which can be seen from the answers to the question about their expectations. Positive ratings and determination to attend the 2012 MOS
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are the result of exhibitors’ satisfaction with the attendance of private and business visitors. 71% are already decided to attend in 2012 and only 2% said they would not attend.
Long tradition, trust and reputation are the assets that place MOS at the forefront of trade fair events in the region. This year’s results have encouraged us to plan the next edition – the jubilee 45th MOS in 2012 – even more carefully and well in advance. Long tradition, trust and reputation are the assets which place MOS at the forefront of trade fair events in the region. MOS is a venue for new business deals and new business opportunities. More than a third of exhibitors told us they made a new business deal at MOS. The majority found a new customer, the second large group entered into a contract and the third arranged a meeting with a new business partner.
More than a third of exhibitors told us that they made a new business deal at the 44th MOS! Exhibitors’ positive results, new partners and themes we prepared this year are an indicator that MOS has a bright future. We set new trade fair development goals at the 44th MOS therefore we can hope for more new technologies and achievements of domestic and foreign economy. We will feature top, globally recognised leading brands.
range of new products and technologies and to address the latest business issues that is why we will carefully consider opinions and suggestions of our partners – exhibitors, visitors, coorganisers of side events, and follow the development trends in sectors which play a major part in the organisation of MOS. This way we will strengthen the reputation of MOS as one of the largest and most important business events in this part of Europe. MOS trademark is highly recognised in the region, but also in remote parts of the world which is why in the future the trade fair will help enhance international competitiveness of Slovenian companies. Here we are counting on support of the local community and stable and encouraging environment in general. At the same time we hope we can count on support from our loyal partners as well as new co-creators of professional side events programme, the ministries and the state.
The 45th MOS will host exhibitors and visitors from 12 to 18 September 2012. On exhibitor request it will be a day shorter in 2011.
As an organiser, we will strive for the 45th MOS in 2012 to deliver a complete
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