Lei Lou catalogue Vol.1

Page 1

LEI LOU LEI LOU STUTTGART STORE OPENING Vanessa Radman shines in golden Lei Lou gown.

LIFE OF THE PARTY DRIVING IN STYLE Lei Lou & Opel partnership

Celebrity ladies are choosing Lei Lou dresses for red carpet.

ALEKSANDRA’S INTERVIEW

5 STEP CROWN BRAID HAIR TUTORIAL by KEVIN MURPHY

WHATS COOKING? If I wasn’t a designer, I would be a cook.

Romantic hairstyle for every occasion.

BLOGGER LOVE A week in Lei Lou

HONORARY OSCAR TO ANGELINA JOLIE Žana Marjanović wears Lei Lou to red carpet.


A YEAR IN A REVIEW

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Designer letter 2 ....................................................................................................

Kevin Murphy hair tutorial 4 ....................................................................................................

Lei Lou Spring / Summer 2013 6 ....................................................................................................

Designer interview with Alex 8 ....................................................................................................

Lei Lou Autumn / Winter 2013. collection powered by Opel 10 ....................................................................................................

Lei Lou Autumn / Winter 2013. campaign 12 ....................................................................................................

DRIVING IN STYLE Lei Lou and Opel partnership 14 ....................................................................................................

My Style: A week in Lei Lou 16 ....................................................................................................

Lei Loi - Store opening in Stuttgart 18 ....................................................................................................

Life.................................................................................................... of a party - Celebrety ladies wearing Lei Lou 20

Žana Marjanović wears Lei Lou to red carpet 22 ....................................................................................................

Subscriber exclusive - New Lei Lou! 24 ....................................................................................................

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DES

IGN

ER

LET

TER

remember d n a s e y e y n, close m otion went w m o g d in it id l s s o , managed t es in slow r u t ic p se exciting o n h Finally, I t io l f il o m h a c which like o savor ea t r a g e in y y r t t s a l m a over again. l I l the a e il s t h n w e m y head winning mo d n a through m l u f s ucces Opel, main s , h g it in w g n n e l l io at cha l collabor u f n during s io s t e c c e c l l u o s c r ’ , 13 ou m. On top ll/Winter a a continued d F e A r w l u e . o p 13 O d 0 2 in – In beautiful iration beh p d s e h in urphy hair c d n M n u a a in l v r e e d K n n t a r d a e d t p te editorial with talen d lso promo n n a a io e t s a w r w o o h b h a ic s ll wh and our r fashion xciting co u e m a o n e a t f o d u e l o l t a r L a m ei we st work of L ks to who n d a r h a t h rst interna fi m o a t r e u t s o k g n n in a l e h p sty flawless.T essfully o c d e c k u o s o l o t s t Germany. shoo anaged in m t r e a w g t t s r u e t S rtn s part of u external pa io ig t s e r p nd loyal a in t e r r o o p t p s u l s tiona ade the enjoy the m o t t r d o e p u p in u t s n r brand co nts whose u ie o l c r thes to a y e o d l y a c l t r s e a t u l a o iv g r e Durin y brity and p try to mak e l e e c W . g their dail f s in o s o e g d c in e c w il u o h s l l w d fo ay women orning, goi Lou bran d e m L y e r f e h v o t e e r in c o l n f o esse y glamour d to scho il il a h d c . f ir o e h h t s red carpet taking be a da n s o ’ g it in if in r h e s matt meeting or s tasks, no s e in s u b team! We t n u a o t L r i o e p L im ing to ccess for u s a r a e y t making pas r o f s ie d a l Thank you to you! owe it all XoXo

ć i v o n i č j o D a r d n a s Alek


KEVIN MURPHY HAIR TUTORIAL RIAL

5 STEP CROWN BRAID HAIR TUTO By Katica Topčić for Kevin Murphy .hr Original content courtesy of fashion Photos: Jure Perišić.

STEP #3 Split hair in two

Products used:

hair cleansing and detox Kevin.Murphy Maxi.Wash shampoo, , second wash hydration Kevin.Murphy Hydrate.Me shampoo r, conditioning Kevin.Murphy Hydrate.Me conditione ume Kevin.Murphy Body.Builder foam , vol Easy.Rider anti frizz cream 4x thin rubber bands Few bobbypins

equal parts


STEP #4 STEP #1 Wash hair with K evin.Murphy Maxi.Wash sham poo detox shampoo and Kev in.Murphy Hydrate.Me sham poo for second wash and additi onal hydration. Apply Kevin.Mur phy Hydrate.Me conditioner, rins e.

4 smaller Tie each section tightly with rubber band split in fishbone sections; proceed with braiding each section into braid.

STEP #2 On wet hair appl y Kevin.Murphy Body.Builder foam for volume.

STEP #5 Wrap each of two sections around the top of the head and pin it tightly with bobby pins If your hair is shorter you can pin the ends of the braids to the top of the head and cover them with teased hair.

y.Rider cream.

s and apply Eas

For more polished look, spray with hai r spray; if you want to wear it casual then pull out couple of strands of your hair with small hair comb.

KATICA TOPČIĆ, Kevin.Murphy Croatia, oficial Lei Lou haircare partner: “I love comfortable and high quality materials and simple and elegant cuts of Lei Lou dresses which emphasize female curves. We in Kevin Murphy are very happy with collaboration with Aleksandra. She is extremely creative so she motivates our creativity as well, she trusts our expertise and gives us freedom with choise of hairstyles for her show which resulted with successful show on fashion.hr.”


SPRING-SUMMER

LEI LOU SPRING / SUMMER 2013.



DESIGNER INTERVIEW with Alex 1. Favorite fashion designer Christopher Kane. 2. Song you have on repeat lately MaÎtre gims: Bella. 3. Favorite food after Christmas only fruit and soup. 4. I would like to get stuck in an elevator with whoever it would be I would panic, I hate small spaces, especially elevators. 5. Three words that best describe my brand are ladies , real life stories and good atmosphere . 6. Best quality in men is integrity. 7. I get up every morning at 7 am and go to sleep at 10 pm . 8. I mostly get inspired by real people. 9. Three things I would bring on deserted island are cellphone, sunglasses and water. 10. If I wouldn’t be a fashion designer I would probably be a cook.



AUTUMN / WINTER

LEI LOU AUTUMN / WINTER 2013.


POWERED BY


AUTUMN / WINTER 2013.


CAMPAIGN


DRIVING IN STYLE LEI LOU & OPEL PARTNERSHIP


MARIJA KLAIĆ, marketing manager Opel Hrvatska: “Opel supports young, talented and successful people whose personality shines through their work. Alex Dojčinović and Lei Lou brand embody the same values which Opel products have and highly appreciate like: reliability, quality, immaculate desig, functionality and sensibility.”


M Y S T Y L E

Petra Kurtela

Lejla Filipović


Nevena Banić – The Province Fashionista

A W E E K

Petra Nižetić - Modakomoda

I N Anita Veljača –ChinasSoulMate

L E I Katarina Stimac - Lakatwalk

L O U


LEI LOU STORE OPENING IN STUTTGART


After successful store opening in center of Croatian capital Zagreb, we launched first international Lei Lou store in prestigious neighborhood in Stuttgart with our German partner Marija Valentić. Special guest at the store opening was beautiful actress Vanessa Radman.

LEI LOU STUTTGART, PARLERSTR. 1, KILLESBERG.


C E L L I F E

O F T H E

P A R T Y


C E L

CELEBRETY LADIES WEARING LEI LOU


ŽANA MARJANOVIĆĆC WEARS


LEI LOU TO RED CARPET

ŽANA MARJANOVIĆ HANDED THE HONORARY OCAR TO ANGELINA JOLIE WEARING LEI LOU DRESS IN NOVEMBER 2013.


SUBSCRIBER EXCLUSIVE -

Suknja Korana unikat

799 kn

Bluza TIA

499 kn


- NEW LEI LOU

Kaput NINA

2.499 kn


WWW.LEILOUBYALEX.COM LeiLoubyAlexDojčinović LeiLou_ByAlex leilou_by_alex leiloubyalex leiloubyalex

LEI LOU ZAGREB

LEI LOU STUTTGART

Frankopanska 6, Zagreb , Croatia

Parlerstr. 1, Killesberg, Germany

Email: info@leiloubyalex.com

Email: info@leilou-stuttgart.de

Phone: +385 1 4846 080

Phone: (0)711 9071636

Work hours: Monday –Friday: 9:00 – 20:00, Saturday: 9:00 – 15:00, Sunday: Closed.

Work hours: Monday –Friday: 10:00 – 18:00, Saturday: 10:00 – 14:00, Sunday: Closed.

Editor: Katarina Stimac | Designer: Mario Poje


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