What is Clickstream Analysis? Search
noun Clickstream analysis is the tracking and analysis of visits to websites. This analysis can be used to report user behavior on a specific website, such as routing, stickiness, entry and exit pages, etc.
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Where is it used? • Page Views • Unique & Repeat Visitors • Landing and exit page analysis • Traffic sources It can also be used for more aggregate measurements, which are of value in understanding how the website operates from a technical, user experience, and a business perspective POLESTAR SOLUTIONS
