CYBERPRENEUR : BEGINNER LEVEL by PolisasLib3

CYBERPRENEUR

BEGINNER LEVEL

WAN NURUL HASINAH BINTI WAN KAMARUDIN NURUL FAIZATUL HANIM BINTI OTHMAN WAN NOR BAYAH BINTI WAN KAMARUDIN

CYBERPRENEUR (BEGINNER LEVEL)

WAN NURUL HASINAH BINTI WAN KAMARUDIN NURUL FAIZATUL HANIM BINTI OTHMAN WAN NOR BAYAH BINTI WAN KAMARUDIN

COPYRIGHT All right reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy, recording, or any information storage and retrieval system without permission in writing from Jabatan Pendidikan Politeknik dan Kolej Komuniti, Kementerian Pengajian Tinggi. Perpustakaan Negara Malaysia

Cataloguing-in-Publication Data

Wan Nurul Hasinah Wan Kamarudin, 1985CYBERPRENEURSHIP : BEGINNER LEVEL / WAN NURUL HASINAH BINTI WAN KAMARUDIN, NURUL FAIZATUL HANIM BINTI OTHMAN, WAN NOR BAYAH BINTI WAN KAMARUDIN. Mode of access: Internet eISBN 978-967-XXXX-XX-X 1. Cyberpreneurship 2. Government publications- -Malaysia. 3. Electronic books. I. Nurul Faizatul Hanim Othman, 1984- . II. Wan Nor Bayah Wan Kamarudin, 1986III. Title. xxx.xxx Published by: Politeknik Sultan Haji Ahmad Shah, 25350 Semambu, Kuantan, Pahang, Darul Makmur Copyright © 2022 by Politeknik Sultan Haji Ahmad Shah

AUTHOR

WAN NURUL HASINAH BINTI WAN KAMARUDIN Lecturer, Architecture Programme, Civil Engineering Department, POLISAS

NURUL FAIZATUL HANIM BINTI OTHMAN Lecturer, Architecture Programme, Civil Engineering Department, POLISAS

WAN NOR BAYAH BINTI WAN KAMARUDIN Senior Lecturer, Faculty of Hotel and Tourism Management, UiTM

Ms. Wan Nurul Hasinah Binti Wan Kamarudin graduated in Bachelor of Science (Architectural Studies) (Honours) from International Islamic University Malaysia (IIUM) in 2007 . She has 12 years (2010-2022) of teaching experience in polytechnic as an Architectural lecturer, as well as an Entrepreneurship course lecturer, since the very first course code for Entrepreneurship is introduced in all structure programme under polytechnic back in 2015. Annually, she always contributed as a mentor for Karnival Keusahawanan under INNOPLEN program, hosted by POLISAS every semester. Furthermore, she also active in online business marketing using social media such as Facebook, Instagram and TikTok. She was one of the jury for 2Minutes TikTok Challenge in 2022 hosted by Ministry Of Entrepreneur And Cooperatives Development (MECD), Pahang State Economic Unit and SME Corp in conjunction with Karnival Hari Usahawan Negeri Pahang. She also awarded as certified participant of eUsahawan Masterclass 2017 by Malaysia Digital Economy Corporation (MDEC) while continuously attended numerous short course for social media marketing both offline and online.

Mrs. Nurul Faizatul Hanim Binti Othman graduated in Bachelor of Science (Architectural Studies) (Honours) from International Islamic University Malaysia (IIUM) in 2008 . She has 13 years (2009-2022) teaching experience in polytechnic as Architectural lecturer and also as an Entrepreneurship lecturer. Apart from lecturing, she currently acted as Course Coordinator for MPU22012 Entrepreneurship course for Politeknik Sultan Haji Ahmad Shah (POLISAS), where she has been coordinating all assessments for entrepreneurship course in POLISAS. She also active in online business marketing using social media such as Facebook, Instagram, Shopee and others platform since 2017 until now. She was one of the jury for 2Minutes TikTok Challenge in 2022 hosted by Ministry Of Entrepreneur And Cooperatives Development (MECD), Pahang State Economic Unit and SME Corp in conjunction with Karnival Hari Usahawan Negeri Pahang. She also awarded as eUsahawan Masterclass 2017 by Malaysia Digital Economy Corporation (MDEC) and she had attended numerous short course for social media marketing (Facebook, Instagram, TikTok, Shopee, WhatApps).

Mrs. Wan Nor Bayah Wan Kamarudin is a senior lecturer in the Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Dungun with 9 years of service in the Hotel Management program. Her research interest areas include entrepreneurship education, hospitality entrepreneurship, organizational behavior and service management. She has published her article in an indexed journal and participated in a hospitality and tourism conference. She also has been rewarded gold medal and bendahara award for product innovation participated in international competition covering reservation website and hospitality product. She is currently leading a research grant from the Ministry of Higher Education in Malaysia in Hospitality Entrepreneurship and Education.

NEWSPAPER CLIPPINGS on ENTREPRENEURSHIP

Source : New Straits Times, 17 January 2018

iii

SYNOPSIS From 2020 onwards, the Ministry of Higher Education aims for 15% of students to venture into the field of entrepreneurship while they are still pursuing their studies at local higher education institutions. In addition, 5% of them have the main goal of becoming entrepreneurs after graduation.

Therefore, this ebook was produced with the aim of providing basic guidance to students who are interested in venturing into the field of entrepreneurship, or more specifically cyber entrepreneurship. Why Cyberpreneurship? For students who do not have a large amount of capital, they are usually more comfortable starting a business through the internet. In addition to requiring only low operating costs, it also offers 24/7 availability, better customer support, unlimited business and also the feasibility to operate from anywhere. Among the main topics that will be touched on are the basic understanding of cyber entrepreneurs, how to create a business profile on social media platforms and also how to create high impact marketing with the right copywriting method. The selection of social media platforms is based on research that has been analyzed based on the reference on DIGITAL 2022: MALAYSIA.

WAN NURUL HASINAH BINTI WAN KAMARUDIN Bachelor of Science (Architectural Studies) (Honours) (IIUM) NURUL FAIZATUL HANIM BINTI OTHMAN Bachelor of Science (Architectural Studies) (Honours) (IIUM) WAN NOR BAYAH BINTI WAN KAMARUDIN Master in Hospitality Management (UiTM)

TABLE OF CONTENTS TOPIC COPYRIGHT

PAGES

SYNOPSIS

TABLE OF CONTENTS

TOPIC 1 : INTRODUCTION OF CYBERPRENEURSHIP 1.1 INTRODUCTION TO ENTREPRENEURSHIP 1.2 TYPES OF ENTREPRENEURSHIP 1.3 ENTREPRENEUR vs CYBERPRENEUR 1.4 CHARACTERISTIC OF SUCCESSFUL CYBERPRENEURSHIP TOPIC 2 : INTRODUCTION TO SOCIAL MEDIA MARKETING AND PLATFORM 2.1 INTRODUCTION TO SOCIAL MEDIA MARKETING 2.2 ADVANTAGES OF SOCIAL MEDIA MARKETING 2.3 STUDY OF SOCIAL MEDIA ACTIVITY IN MALAYSIA 2.4 STUDY OF SOCIAL MEDIA PLATFORM IN MALAYSIA 2.5 STUDY OF SOCIAL MEDIA PLATFORM IN MALAYSIA (FACEBOOK)

1-5

6 - 25

TOPIC 3 : CREATING SOCIAL MEDIA PLATFORM 3.1 FACEBOOK 3.1.1 CREATE YOUR OWN FACEBOOK PAGE TO START YOUR BUSINESS 3.1.2 USING META BUSINESS SUITE 3.2 INSTAGRAM 3.2.1 SWITCHING YOUR INSTAGRAM BUSINESS ACCOUNT TO START YOUR BUSINESS 3.2.2 LINKED YOUR INSTAGRAM BUSINESS ACCOUNT WITH FACEBOOK PAGE USING META BUSINESS SUITE

26 - 60

TOPIC 4 : INTRODUCTION TO COPYWRITING 4.1 INTRODUCTION TO COPYWRITING 4.2 COPYWRITING STRUCTURE 4.3 HEADLINE POWER 4.4 4 TYPES OF COPYWRITING 4.5 9 STEPS TO PRODUCE HIGH-IMPACT COPYWRITING

61 - 69

REFERENCES

TOPIC TOPIC 1 : INTRODUCTION OF CYBERPRENEURSHIP 1.1 INTRODUCTION TO ENTREPRENEURSHIP 1.2 TYPES OF ENTREPRENEURSHIP 1.3 ENTREPRENEUR vs CYBERPRENEUR 1.4 CHARACTERISTIC OF SUCCESSFUL CYBERPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP What is entrepreneurship ? "Process of seeking business opportunities, creating something new and also develop and expand the business.“ Who is the entrepreneur ? "who sets up a business, taking on financial risk in the hope of profit.“ Are you an Entrepreneur or a Businessman ? Characteristics

Entrepreneur

Businessman

Time

Unlimited

Limited

Nature of job

Flexible

Rigid

Decision making

Own decision

Follow decision

Effort

Continuous

Low

Risk taking

Moderate

Low

Goal

Maximizes self potential by utilize opportunities

Solely profit

TYPES OF ENTREPRENEURSHIP INTRAPRENEURSHIP Tan Sri Ali H a s h i m

•an e n t r e p r e n e u r w i t h i n a large o rg a ni z a ti o n w i t h h i g h e n t r e p r e n e u r i a l characteristics w h o stro ng l y believes i n his t a l e n t a n d a b i l i ty a n d has s t r o n g desire t o create s o m e t h i n g using his o w n initiatives a n d creativity .

TECHNOPRENEURSHIP Jack Ma

•a n e n t r e p r e n e u r w h o involves h i m s e l f i n technological changes i n p r o d u c i n g goods a n d services f o r his organi zati on.

(ex CEO JCORP)

(founder of Alibaba)

COPRENEURSHIP

Rich DeVos & Jay Van Andel (founder Amway)

SOCIAL ENTREPRENEURSHIP

Saiful Nang (founder Pertubuhan Kebajikan Rumah Pengasih Warga Prihatin)

•an individual o r a g r o u p o f individuals i n association w i t h an existing organization t h a t creates a new organization o r instigates a renewal o r i nnov ati on w i t h i n t h e organization. •Someone w h o recognizes a social p ro b l em, and uses entrepreneuri al principles t o organize, create, and manage a v enture t o make social change.

CYBERPRENEURSHIP Larry Page & Sergey Brin (founder of Google)

•Someone w h o is s t a r t i n g o r r u n n i n g a business i n cyberspace by using t h e I n t e r n e t

ENTREPRENEUR vs CYBERPRENEUR

•A person who organizes and manages a business undertaking. •Assumes a risk for the sake of ENTREPRENEUR profit. •Enterprise and accepts full responsibility for outcome.

CYBERPRENEUR

•Generally is an entrepreneurs who make money by selling product/ services mainly through the internet.

PRODUCT + MARKET = PROFITS

PRODUCT + MARKET + INTERNET = PROFITS

CHARACTERISTIC OF SUCCESSFUL CYBERPRENEURSHIP •INITIATIVE & RESPONSIBILITY •Find and take initiative and willing to take responsibility for what is going to happen when problems arise.

•HIGH COMMITMENT •Commitment to help entrepreneurs to overcome the threats and obstacles in the business as well as ideas and investment to ensure the success of their investment earnings.

•CONFIDENCE AND OPTIMISTIC •Entrepreneurs have high self confidence, therefore it is not surprising that a lot of entrepreneurs who have failed again and again eventually become a successful entrepreneur.

TOPIC TOPIC 2 : INTRODUCTION TO SOCIAL MEDIA MARKETING AND PLATFORM 2.1 INTRODUCTION TO SOCIAL MEDIA MARKETING 2.2 ADVANTAGES OF SOCIAL MEDIA MARKETING 2.3 STUDY OF SOCIAL MEDIA ACTIVITY IN MALAYSIA 2.4 STUDY OF SOCIAL MEDIA PLATFORM IN MALAYSIA 2.5 STUDY OF SOCIAL MEDIA PLATFORM IN MALAYSIA (FACEBOOK)

INTRODUCTION TO SOCIAL MEDIA MARKETING Social media marketing is the use of social media platforms and websites to introduce and promote a product or service. The term is becoming more popular academically for both practitioners and researchers. Social media marketing also serves as the platform to: •Create a brand identity and positive brand association. •Elevate brand awareness.

•Escalate website traffic. •Build conversions.

•Improve communication and interaction with targeted key audiences.

ADVANTAGES OF SOCIAL MEDIA MARKETING The existence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of people around the world with a single click. Social media has exploded as a category of online discussion where people create content, share it, bookmark it and network at vast rate. All types of social media provide an opportunity to present oneself and one‟s products to dynamic communities and individuals that may be interested (Roberts & Kraynak 2008). •Instant news •Networking without border

•Great marketing channel for business •Wideness of knowledge

•Awareness and activism •Free and low cost 8

STUDY OF SOCIAL MEDIA ACTIVITY IN MALAYSIA This study contains all the data, insights, and trends we need to know and understand on how people in Malaysia use connected devices and services [DIGITAL 2022: MALAYSIA]

Based on these statistics, it can be concluded that the percentage of internet users and users who are active on social media is high in Malaysia, exceeding 50% of the total population.

Based on these statistics, it can be concluded that the percentage of mobile or smart phone ownership is extremely high in Malaysia, exceeding 90% of overall device selection.

Based on these statistics, it can be concluded that on average, Malaysians surf the internet for 9 hours and 3 hours specifically on social media daily.

Based on this bar chart, it can be concluded that every year there is an increase in the percentage of users for social media, especially starting in 2017 with an increase of 22.2%.

Based on the bar chart, men in the age group of 25-34 years have the highest potential advertising reach across Facebook & Instagram, stated at 17.1% based on age and gender.

Based on the bar chart, it can be concluded that 37.0% to 40.5% of internet users aged 16 to 64 utilize social media platforms to find things or products to buy.

Based on the data, it can be concluded that internet users aged 16 to 64 years old prefer to buy products and services through online platforms-66.6% on a weekly basis.

Based on the data, it can be concluded that internet users spend more money to buy electronics goods and clothes via ecommerce, hitting almost 3 billion USD.

STUDY OF SOCIAL MEDIA PLATFORM IN MALAYSIA This study contains all the data, insights, and trends we need to know and understand on how people in Malaysia use connected devices and services [DIGITAL 2022: MALAYSIA]

Based on the bar chart, it can be concluded that Facebook-88.7% and Instagram-79.3% are among the most used platform for social media among internet users aged 16 to 64.

Based on the bar chart, it can be concluded that Facebook-24.5% and Instagram-17.4% are among the favourite platform for social media among internet users aged 16 to 64.

Based on the listed rankings, mobile applications for Facebook and Instagram are in the top 10 most active throughout 2021.

Based on the listed rankings, Facebook is at the top spot of consumer spend through mobile applications throughout 2021.

Based on this data, it can be concluded that the Facebook platform is able to reach a relatively high potential audience through ads. 21.7 million is equivalent to 66% of the total Malaysian population.

Based on this data, it can be concluded that the mobile phone is the main tool used to access Facebook. This is possible because mobile phones are easily accessible and carried anywhere.

Based on this data, it can be concluded that the highest engagement for Facebook page is through status posts. Status written in the form of copywriting will have a higher impact.

Based on this data, it can be concluded that the Instagram platform is able to reach a relatively high potential audience through ads that reach 15.55 million.

TOPIC TOPIC 3 : CREATING SOCIAL MEDIA PLATFORM 3.1 FACEBOOK 3.1.1 CREATE YOUR OWN FACEBOOK PAGE TO START YOUR BUSINESS 3.1.2 USING META BUSINESS SUITE 3.2 INSTAGRAM 3.2.1 SWITCHING YOUR INSTAGRAM BUSINESS ACCOUNT TO START YOUR BUSINESS 3.2.2 LINKED YOUR INSTAGRAM BUSINESS ACCOUNT WITH FACEBOOK PAGE USING META BUSINESS SUITE

INITIATE ONLINE BUSINESS USING FACEBOOK

DESKTOP DISPLAY

DEVICE DISPLAY

FACEBOOK PAGE 1. Create your own Facebook Page to start your business

•Your Profile picture for your PERSONAL ACCOUNT

STEP 1

STEP 2

• You must have facebook personal account • If you don’t have personal account, please do so

• LOG IN to your personal account

FACEBOOK PAGE 1. Create your own Facebook Page to start your business

HOME

STEP 3

Find PAGES on your HOME

FACEBOOK PAGE 1. Create your own Facebook Page to start your business

STEP 4

Find + CREATE NEW PAGE

REMINDER: Before create new page please prepared all this item regarding your own business: 1. 2. 3. 4. 5.

PAGE NAME CATEGORY DESCRIPTION COVER PAGE PROFILE PICTURE

TIPS on PAGE NAME Tips #1 : Use Your Company Name or “Brand” -the best for your own company or brand Tips #2 : Use “General” Name -the best for others product not yours Tips #3 : Use “Product” Name -the best for your own product.

FACEBOOK PAGE 1. Create your own Facebook Page to start your business

C STEP 5 STEP 6

•Fill in A before scroll below to fill in B + C •After finish ABC Click SAVE button

SCROLL DOWN COVER PHOTO

PROFILE PICTURE

After finish ABC Click SAVE button

STEP 4 After finish fill in A + B PRESS CREATE PAGE

FACEBOOK PAGE 1. Create your own Facebook Page to start your business

STEP 7

You can insert your Business WhatsApp number. Make sure you’re already switch to Business WhatsApp. (You also can skip this step & insert later )

YOUR PAGE IS READY

D You can start CREATE YOUR POST by click at your page

FACEBOOK PAGE 2. Using Meta Business Suite Click 1 and then click 2 to switch from personal account into your page to take more action.

STEP 7

YOU CAN MANAGE YOUR PAGE

Click 3 and then click 4 to switch from personal account to your page to take more action. Facebook

FACEBOOK PAGE 2. Using Meta Business Suite

SCROLL DOWN

C STEP 1

•Click A on Manage page panel to view •You will see Professional dashboard

In Professional dashboard you can quickly see Page overview such as: 1. Numbers of followers 2. Numbers of people reach your post 3. Numbers of people reach your Post engagement 4. Numbers of new likers like your page

FACEBOOK PAGE 2. Using Meta Business Suite

You can see your link account to Instagram. You can click on the icon and will see E and F (you have to link you Instagram account before this display appear here )

STEP 2

•Click C on Professional dashboard panel to view •You will see Home for Meta Business Suite.

Updates You can read messages, comments and others from your Facebook page and Instagram using Meta Business Suite.

Trends You can see your Facebook page and Instagram reach.

FACEBOOK PAGE 2. Using Meta Business Suite

STEP 3

•Click G on Meta Business Suite panel to view H •You will see all notification from Facebook page and Instagram.

STEP 4

•Click I on Meta Business Suites panel to view •You will see all inbox notification from Facebook page and Instagram.

Inbox You can open all messages (messenger (fb), Instagram direct, Facebook comments, Instagram comments) and also you can reply all them directly from Facebook and Instagram.

Customer Profile You can have quick view customer profile who message or comment on your fb or ig. You also can add activity and notes to keep track of important customer interactions.

FACEBOOK PAGE 2. Using Meta Business Suite

You can create post / create story here

You can create post and story and its will be posted at both fb n ig account that you already linked account.

STEP 5

•Click K on Meta Business Suite panel to view •You will see all your Post on Facebook and Instagram.

You can see all your post from fb and ig. You also can see date published, reach, engagement, Likes and reactions, comments, shares. You also can boost your post.

If you don’t want post to both account you can select it .

FACEBOOK PAGE 2. Using Meta Business Suite

You can see all your active, scheduled and Archived stories booth for your Facebook and Instagram account.

You can click here to see your stories for booth account, date published, viewers and you can boost your Instagram your story.

STEP 6

•Click on stories panel to view all your stories on Facebook and Instagram.

STEP 7

•Click on feed and grid panel to view all your feed on Facebook and Instagram.

You can see all your feed and grid, booth for your Facebook and Instagram account. You also can see your post that your posted before by click c

STEP 7 38

FACEBOOK PAGE 2. Using Meta Business Suite

STEP 8

•Click on Facebook photos panel to view all your photos on Facebook.

You can see all your Facebook albums for your Facebook account.

You can click d to create album for your photos.

You can click e to add photos and you can see all your photos here.

STEP 8 39

FACEBOOK PAGE 2. Using Meta Business Suite f Click here to post your test on fb or ig or both.

Click here to add photo to your post. g

STEP 9 STEP10

•Click on A/B tests and create A/B test to compare versions of a post (Facebook and Instagram ) and use data to decide. •Click on Post to, Media (add photo,video, templete) and Post details (text) and fill all items. Then click publish.

Click here to add video to your post.

STEP 9

Click here to use templete (video) to your post.

STEP 10

You can see Facebook News Feed preview (desktop/mobile) or Instagram Feed preview.

After finish fill in all, Click Publish

FACEBOOK PAGE 2. Using Meta Business Suite

You can click each post to see Post detail for your facebook and Instagram account. You also can see people reached, post interaction, account activity, post engagement and negative feedback.

STEP 11

Click here to see your planner by week/month/today

Click here to create schedule post

You can see people mentions and tags you for your facebook and Instagram account. You also can see numbers of likers and comments.

Click here to create draft post Click here to Create Post, Create Story and Create Ad.

STEP 12

You can see all your post,story and ad for your facebook and instagram

STEP11 STEP12

•Click on Mentions and tags

•Click M on Meta Business Suite to view N

FACEBOOK PAGE 2. Using Meta Business Suite l

2 3

STEP 14 k You can click k to Get started if you does not post any ads before and click l to Create Ad. You can choose a goal, Boost existing content and automated ads. 3

STEP 13

STEP13

•Click O on Meta Business Suite to view PN

STEP14

•Click 1 2 3 to Boost existing content, Choose a goal, and automated ads.

FACEBOOK PAGE 2. Using Meta Business Suite

Click here to Create goal.

Click here to see Result report

Click here to see content report

Click here to use templete (video) to your post.

FACEBOOK PAGE 2. Using Meta Business Suite

You can Set goals for your Facebook page & Instagram.

You can see Result report for your Facebook page & Instagram.

You can see Content report for your your Facebook page & Instagram.

You can see Audience report for your your Facebook page & Instagram.

FACEBOOK PAGE 2. Using Meta Business Suite You can Choose Date or Duration that you want to see.

You can see graph for your Goals on Facebook or Instagram.

You can see graph for your Reach on Facebook and Instagram.

You can Export (save n download) as PNG/CSV/PDF

You can see graph for your Facebook Page Visits and Instagram Profile Visits.

You can see graph for your Facebook Page New Likers and Instagram New Followers.

FACEBOOK PAGE 2. Using Meta Business Suite

You can Export (save n download) as PNG/CSV/PDF

You can see chart for current or potential audience for your Facebook page followers and Instagram followers.

You can see chart for follower’s top towns / cities for Facebook page followers and Instagram followers.

You can see chart for follower’s top countries for Facebook page followers and Instagram followers.

FACEBOOK PAGE 2. Using Meta Business Suite

You can Choose Date or Duration that you want to see.

You can see percentage your Feedback for your Average rating and Responses.

You can Export (save n download) as PNG/CSV/PDF

FACEBOOK PAGE 2. Using Meta Business Suite

You can add others Facebook page to be in the list benchmarking.

You can see all your Facebook page benchmarking with other page that you have selected before.

You can add others Facebook page to be in the list benchmarking.

You can see all your Instagram benchmarking with other page that you have selected before.

FACEBOOK PAGE 2. Using Meta Business Suite

You can select which content that you recent created and shared. ( Facebook post / Facebook stories / Instagram post / Instagram stories )

You can see all your Organic reach for Your Facebook page.

You can see all your Organic engagement For your Facebook page.

You can see all your Top- performing organic post for your Facebook page. (highest reach, reaction and comments on a post)

FACEBOOK PAGE 2. Using Meta Business Suite

You can see all your Content for both Facebook page and Instagram

FACEBOOK PAGE 2. Using Meta Business Suite

You can see All Tools here and can choose which you want to view.

INITIATE ONLINE BUSINESS USING INSTAGRAM

DESKTOP DISPLAY

DEVICE DISPLAY

INSTAGRAMPAGE FACEBOOK 1. Switching your Instagram Business Account to start your Using Meta Business Suite business

You must have your Instagram (Personal Account) before switching to Instagram (Business Account).

STEP 2

Fill in username/phone number or email address and password here to log in. (for existing personal account)

If you don’t have an account, click SIGN UP

STEP 1 Personal Account dashboard

STEP 1

•Log in your Instagram (Personal Account)

STEP 2

•Click on your profile

and click settings in

INSTAGRAMPAGE FACEBOOK 1. Switching your Instagram Business Account to start your Using Meta Business Suite business Creator- Best for public figure, content producers, artists and influencers.

Business- Best for retailers, local business, brands, organizations and service provider.

Choose Business

STEP 3

STEP 4

You will see this after STEP 4 and then click Next on this box.

STEP 3

•Click Switch to professional account.

STEP 4

•Click Business in Which Best Describe You? •Click Next.

INSTAGRAMPAGE FACEBOOK 1. Switching your Instagram Business Account to start your Using Meta Business Suite business

You can either tick checked box to show contact info on profile or untick for not to show it.

STEP 5

You can fill in your phone number, email and your business address.

STEP 6

STEP 5

•Choose your business category and click done. Your Instagram Business Account is Ready and you can click Done. •Fill in your contact info and click Save.

INSTAGRAMPAGE FACEBOOK 2. Linked your Instagram Using Meta Business Suite Business Account with Facebook Page using Meta Business Suite

STEP 1 STEP 2

STEP 1

STEP 2

•Click on your profile

and click settings in

•Click on Meta Accounts Centre Account Centre.

to go to

STEP 2

INSTAGRAMPAGE FACEBOOK 2. Linked your Instagram Using Meta Business Suite Business Account with Facebook Page using Meta Business Suite

Click Add account and choose to add Facebook account.

Note: If you opened account centre using facebook page, you can linked your Instagram account.

STEP 3

STEP 4

STEP 5

If you opened account centre using Instagram , you can linked your facebook page account.

•Click on Accounts & profiles and click Add account

STEP 5 STEP 4

•Click Continue if you already add your account to your account centre

•Click Yes, finish setup.

INSTAGRAMPAGE FACEBOOK 2. Linked your Instagram Using Meta Business Suite Business Account with Facebook Page using Meta Business Suite

List of account linked in Meta Accounts Center.

STEP 6

•Click on your facebook and instagram account.

You can checked your facebook personal account detail and changed it.

You can checked your Instagram account detail and changed it

INSTAGRAMPAGE FACEBOOK 2. Linked your Instagram Using Meta Business Suite Business Account with Facebook Page using Meta Business Suite

List of account linked in Meta Accounts Center.

STEP 7

•Click on Facebook and Instagram account to set sharing across profile.

Share from

Share to

You can turn ON/OFF your Automatically share (story & posts) across profile.

INSTAGRAMPAGE FACEBOOK 2. Linked your Instagram Using Meta Business Suite Business Account with Facebook Page using Meta Business Suite

You can choose either to allow all account to log into each other or choose which accounts can log into other accounts.

STEP 8

STEP 9

•Click on Logging in with accounts and choose the option.

•Click on Accounts and see existing accounts.

You can remove existing account by click remove and can add accounts.

STEP 9 60

TOPIC TOPIC 4 : INTRODUCTION TO COPYWRITING 4.1 INTRODUCTION TO COPYWRITING 4.2 COPYWRITING STRUCTURE 4.3 HEADLINE POWER 4.4 4 TYPES OF COPYWRITING 4.5 9 STEPS TO PRODUCE HIGH-IMPACT COPYWRITING

INTRODUCTION TO COPYWRITING

WHAT IS COPYWRITING?

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it's like hiring one salesman to reach all of your customers.

COPYWRITING STRUCTURE 1.

1. 2.

HEADLINE

The headline is the main sentence. It needs to be written to attract the user's interest to learn more about the product/service offered. Headline is written in capital letters. Maximum 3 lines.

F.A.B

F = Features A = Advantages B = Benefits list all the F.A.B for the product/service in a simple and clear form to read.

INTRO

1. Intro is a brief and more detailed explanation of the product/service. 2. Intro is written in lowercase letters, recommended 3 to 5 lines only.

OFFER

1. Intro is a brief and more detailed explanation of the product/service. 2. Intro is written in lowercase letters, recommended 3 to 5 lines only.

1. 2.

CTA

C = Call T = To A = Action It is a prompt on a website that asks users to perform an action to buy a product.

1. Join the hashtag that is already on Facebook based on the product/service offered. This will help to reach more customers.

HEADLINE POWER 3 POWERFUL HEADLINE

•Self interest •Highlight positive statement relates to products/services offered that many people are looking for.

•New •Highlight the latest element •Viral •Phenomenon: •“Baru sesangat,,,” •“Segar dari ladang,,,”

•Curiosity •Put a unique sentence to attract the attention of users: •“Inilah rahsia bagaimana,,,” •“7 sebab utama mengapa,,,”

4 TYPES OF COPYWRITING

PROBLEM

Create a headline by emphasizing the problems faced by users related to the product or service offered.

4 TYPES OF COPYWRITING

OFFER

Make a headline sentence by emphasizing an attractive offer for a product or service that is offered for a limited period of time. This is to urge customers to make an immediate decision to buy it.

4 TYPES OF COPYWRITING

USP A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.

4 TYPES OF COPYWRITING

TESTIMONY 1. 2.

Use customer testimonials as the headline with the “…….” symbol. It is a personal quote from past customer that demonstrate how a particular product or service has helped them overcome a challenge. It’s a good idea to get as many customer testimonials as possible in order to develop a trustworthy reputation online.

9 STEPS TO PRODUCE HIGH-IMPACT COPYWRITING DO MARKET RESEARCH

PLAN THE STRUCTURE OF COPYWRITING

WRITE A COMPLETE COPYWRITING

DEFINE THE AUDIENCE

ASK FOR OTHER PEOPLE'S OPINIONS

RUN FB ADS

DETERMINE THE TYPE OF COPYWRITING

CREATE MORE THAN 10 HEADLINES

MONITOR RESULT & ADJUST

REFERENCE https://mdec.my/go-ecommerce/ https://datareportal.com/reports/digital-2022-malaysia?rq=MALAYSIA https://slideplayer.com/slide/13269839/#.YtZj3-20tF8.whatsapp MPU 22012 Entrepreneurship, Mazura et al (2020). eUsahawan Masterclass, Sifufbads (2017).

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