SMART WAY TO USE SURVEYS TO ENGAGE & GROW YOUR AUDIENCE
Businesses across the world are growing at a faster pace. Well, wait! Not each and every business is able to grow that fast. Only a handful of tech giants, e-commerce, corporate business houses are able to do that. The businesses that have the ability to keep their target audience engaged have shown good growth. So what should be done to keep the audiences engaged with the company brand? What should be done to ensure that the customers are satisfied with the products and services? Well, one of the best ways to engage your target audience is through surveys. You must make use of surveys in a smart and strategic way to keep your customer intertwined with all the things your business is doing. For instance, you can provide them weekly newsletters, invite them for webinars, and inform the customer about new upcoming products. All these things would keep them cling to your company. Besides all this, there are other ways in which you can use the surveys that will help you in engaging your customer as well as support in growing them.
1. COME UP WITH SURVEYS THAT INCREASE CONVERSATION OR INTERACTION Just embedding surveys on your website is not enough. Your visitors must find them interesting and they should feel encouraged to provide answers. You can ask your audience about a lot of things, for example, Ask them about the recent products they purchased. What are they looking forward to when they visit the website? Ask them about subscribing to the newsletters
All these things would keep them engaged. Moreover, they would feel valued i.e. their opinion matters to the business. The surveys should be appealing and more sort of conversation between two people and not just a formal data collection approach. If you keep it formal, the audience would find it boring and abandon the survey as well as your website
2. TAKE OPINION OF YOUR TARGET AUDIENCE ON UPCOMING BLOG TOPICS You can make use of surveys to get feedback from your audience regarding their favorite topics or something that they are looking forward to read. You can embed such surveys on the website or share it on social media platforms or send them through email. The main focus should be on getting the maximum number of feedback irrespective of the platform you use.
3. YOU SHOULD SURVEY TO CATEGORISE YOUR AUDIENCE Your website might be having numerous target audiences. But it is not necessary that everyone would be wanting the same thing from your website. Some people refer to your website for just blogs. Some to check out new products. So while sending any promotional mail, would you send the same content to each audience? Well, no. You have to be very specific regarding your promotional content otherwise they would unsubscribe your services. You can use surveys in which you can ask people what is the thing that brings them to your website. See, this way you could easily categorize your audience and cater to the specific needs. This way you can prevent yourself from spamming your audience.
4. USE SURVEYS TO RETAIN YOUR LOYAL CUSTOMERS Most often businesses keep their focus only on gaining new customers but tend to forget about their old or regular customers. Actually, these are the customers that increase your revenue for your business. So once in a while, you must design surveys that help you to cater to the needs and requirements of your regular customer. If they feel happy and satisfied with your services, they can become your best source of driving traffic or increasing your audience.
SUMMARY Whenever you think of online polls or surveys, the very first thing that comes to your mind is getting feedback and providing customer satisfaction. But surveys are not just for this. You can make use of surveys to initiate a conversation with your customers and keep them updated about the company’s products and services. Moreover, surveys are also helpful in making your marketing more relevant. For instance, when your customer and members get the chance to share their perspectives, you get the kind of insightful feedback.