Significance of Online Polls in 2017 Year 2017 is marked by smart phones and a much smarter generation, because to operate a smartphone the user needs to be smarter. So, keeping this characteristic in mind the significance of online polling has shown a radical shift in the way how people think, how they react and respond to the changing dynamics around them. Known for high analytical skills today’s SMS generation has changed the way people think. So surveys conducted in 2017 would lead to variety of responses due to the reasons below:
Significance of Online Polls in 2017 1.
Faster - since we are talking about the hi-tech generation, these people love to respond anything and everything which is online. So, the response rate has become faster as compared to before because people nowadays find it interesting to reply anything which serves them variety.
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Cheaper - online surveys save time, money, energy and resources. Thus, they have become cheap means to get hands on what the market is actually thinking.
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More accurate- Today’s generation though impatient but are firm on the opinions they hold, what to speak, when to speak, how to present themselves and the value of being honest. So, the responses today have become more accurate representing the future generations thought process.
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Quick to analyze- the generation of 2017 takes lesser time to analyze as they are more educated, more aware about their surroundings. So, they analyze and respond faster.
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Easy to use for participants- online polling is easy in interpretation by the respondents as instructions are spell
Significance of Online Polls in 2017 out in the polling form and even if doubt arises online representatives are available to solve respondent queries. Thereby increasing the ease of use for participants. 6.
Easy to use for researchers- the researchers too, do not have to be present physically to explain the format of survey. It has become self-explanatory now. And can be used by many researchers as secondary data too.
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Easy to style- online surveys are easy to style in terms of content, presentation, instructions. Making it all easy for both the parties i.e. respondents and surveyors themselves.
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More honest- since the respondent identity is safeguarded, the honesty of responses is a guarantee. For the fear of revealing of identity many respondents hesitate to give genuine reviews, but when they are assured of secrecy the responses tend to be more honest. Thus, helping the surveyor with accurate results.
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More selective- Due to the heterogeneity of population in terms of profession, the views they hold and their lifestyles.
Significance of Online Polls in 2017 The surveyor gets a variety in his sample. Each differing response may lead to a unique result in the benefits of the organization conducting the survey. 10. More flexible- online surveys have given flexibility to respondents to answer at their own convenience as compared to physical surveys where the respondents having time or not had to fill the questionnaire given by marketers at the same time itself, leading to false or misguided responses due to lack of time or non- interest of candidates. Online polling has always been a better option as compared to traditional surveys having their own set of benefits, but icing on the cake is the generation of 2017 which makes these online polls all the more fruitful.