.13
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PH SOLUTION: OBSERVE, DISCOVER AND SOLVE. ------------------------------------------------------------------------------------------------------
DESIGN PORTFOLIO OF POLLY HSU
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Project No >>
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Design is an experiment. It is its own science symb o l ized here by
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| p H | , w h i c h i s a m e a s u re b e t w e e n t w o e x t r e m e s t h a t requires
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c o n s t a n t t e s t i n g . As g r a p h i c d e s i g n e r s , w e p ra c t i c e a t y p e o f
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s c i e n c e, o b s e r v i n g , discovering, a n d s o l v i n g w h a t e v e r w e face. Ph
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hydrion paper exhibit ing a series of nine color changes, typically p ro-
.7
d u c i n g a re c o g n i z a b l y d i f f e re n t c o l o r fo r e a c h p H u nit. The d esig n
.8
process is a b o u t e x p e r i m e n t i n g to g a i n e x p e r i e n c e t h a t provides
.9
e v i d e n c e t h a t c a n e n d i n a b e a u t i f u l re s u l t .
COPYRIGHT@2013>> All Right Reserved. No part of this publication may be reproduced in a retrieval system or transmitted in any form or by any mean without the written permission f ro m P o l l y ---------------AC A D E MY O F A RT U N I V E R S I TY > > 79 New Montgomery San Francisco CA ---------------COURSE >> Senior Portfolio ---------------DIRECTOR >> Mary Scott ---------------P O L LY H S U > > 415-999-9183 ph713design @yahoo.com ph713.com
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A l l l i f e i s a n ex p e r i m e n t , t h e m o re ex p e r i m e n t s yo u m a k e t h e b e t t e r. --------------
Ralph Waldo Emerson
a. OBSERVE b. DISCOVER c . S O LV E
pH solution
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1 .0
TWO MOMENTS IN TIME >> 029
4 .0
NEVER GIVE UP >> 071
7.0
Game board packaging design & Mill Bornes ---------------------
Creat ion of brand identity design & 2015 Africa games ---------------------
Ty p o g r a p h y e x p e r i m e n tal type conference ---------------------
8 .0 2 .0
MUSIC FOR HOPE >> 045
5 .0
REFUSE TO REFUSE >> 053 Print design & Enewspaper for recycle art ---------------------
WINGS IN MOTION >> 109 Annual report & Sky We s t a i r l i n e s ---------------------
AERO STORE >> 177 Retail store packaging design & Aero store ---------------------
9 .0 6 .0
3 .0
GLIMPSING GLOW >> 095 Experimental typography & French company ---------------------
Print and digital & Electronic music concert ---------------------
S M A L L B U T FAST >> 127
LOGO MARKS >> 185 Va r i o u s l o g o m a r k s ---------------------
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
COALESCE TYPE CONFERENCE EXPERIMENTAL TYPOGRAPHY & PROMOTION
Simplicity is no t the go a l. It is the by-pro duct o f a g o o d ide a a nd mo de st e xpe cta t io ns. -------------------------------------------------------------
Pa ul R a nd >>
10
EXPERIMENT
TWO MOMENTS IN TIME
x1 x2 x3 x4 x5 x6 x7 x8 x9
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OBJECTIVE >>
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T he p ro j e ct w i ll b e t o cre a t e a t yp o g ra p hy co nfe re nce t ha t a d d re s se s
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a p e r t i ne nt i s s ue fa ci ng t he f ut ure a nd d i s cus s i ng t he co m m uni ca t i o n
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b e t w e e n t he f i rs t m o v a b le t yp e a nd m o d e rn d i g i t a l w o rld.
.7
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S O LU T I O N > >
.9
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T he p ro b le m fo r t hi s p ro j e ct i s p e o p le hav e s t o p p e d us i ng p r i nt an d w r i t i ng, p re fe rr i ng t o us e s m a r t p ho ne s, i p a d s, t a b le t s o r o t he r p o rt a b le. O ur s o ci e t y ha s lo s t t he fe e li ng o f b a s i c hum a n co m m uni ca t i o n. T hi s t yp o g ra p hy co nfe re nce w o uld o ccur i n F a e nza , I t a ly. T he e ve n t b r i d g e s t w o ce nt ur i e s. C o m m uni ca t i o n a nd d e s i g n i n t he d i g i t a l ag e ca n lo o k b a ck t o o ld t yp o g ra p hy. T he g o a l o f t hi s p ro j e ct i s t o m e rg e a nd und e rs t a nd d i f fe re nt cult ure s a nd t i m e. Wi t h t he p ro li fe ra t i o n o f m e d i a , t e chno lo g y no w re d uce s t he v a lue o f o ld p e o p le. M o d e rn t e ch no lo g y m a k e s li fe e a s i e r b ut a ls o m a k e s t he w o rld b e co m e s m a lle r. We
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hav e t o q ue s t i o n t he f ut ure o f co m m uni ca t i o n.
-------------------------------------------------------------------------------------------------PROJECT >> Ty p o g r a p h y c o n f e r e n c e --------------------COURSE >> Ty p o g r a p h y 4 --------------------COURSE NO >> Gr434
D U R AT I O N > > 15 weeks --------------------INSTRUCTOR >> Ariel Grey --------------------TY P E FAC E S > > Eurost ile Akziden Grotesk
K EY W O R D S > > Future Digital Century Switch Machine Aged Data --------------------CONCEPT >> Composition Collage Code Overlap
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
11
P H 7. 1 3 > > P H S O L U T I O N
12
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
13
P H 7. 1 3 > > P H S O L U T I O N
16
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
17
P H 7. 1 3 > > P H S O L U T I O N
18
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
19
P H 7. 1 3 > > P H S O L U T I O N
20
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
21
P H 7. 1 3 > > P H S O L U T I O N
22
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
23
P H 7. 1 3 > > P H S O L U T I O N
26
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
27
P H 7. 1 3 > > P H S O L U T I O N
28
D E S I G N P O R T F O L I O O F P O L LY H S U
TWO MOMENTS IN TIME
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
29
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
DJ & ELECTRONIC BENEFIT CONCERT >>PRINT DESIGN USER EXPERIENCE DESIGN
Graphic design will save the world right after rock and roll does. -------------------------------------------------------------
Dav id C a rso n >>
32
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
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MUSIC FOR HOPE >>>>>>>experiment 2.0 Project No >>
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--------------------.2
OBJECTIVE >>
.3
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C re a t e a w e b s i t e a nd p o s t e r t o p ro m o t e a m us i c fe s t i v a l fo r o nli n e
.5
a nd p r i nt . As t he s i t ua t i o n i n J a p a n a f t e r t he e a r t hq ua k e co nt i nu e s
.6
t o d e t e r i o ra t e, t he ne e d fo r a s s i s t a nce ha s i ncre a s e d he lp. 9 . 0 i s an
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e le ct ro ni c m us i c fe s t i v a l t ha t w i ll ra i s e f und s t o he lp J a p a n’s e a rt h -
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q ua k e v i ct i m s.
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S O LU T I O N > > ---------------------
Applying a variety of elements to different proport ions and their o r i e nt a t i o ns ca n he lp i n d e ci d i ng w hi ch v i s ua ls a re m o re f le x i b le an d a p p ro p r i a t e fo r p a r t i cula r d e s i g n d e li v e ra b le s. E le ct ro ni c m us i c wi ll he lp ra i s e aw a re ne s s t o t hi s i s s ue fo r yo ung p e o p le. F o r p ro m o t i on al m a t e r i a ls fo r a b e ne f i t co nce r t t ho s e e le m e nt s w e re o f t e n num b e rs i n
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a v i s ua l co lla g e t o co nne ct t he m us i c w i t h t he ca us e.
-------------------------------------------------------------------------------------------------PROJECT >> Music Festival --------------------COURSE >> Print 1 --------------------COURSE NO >> Gr350
D U R AT I O N > > 7 weeks --------------------INSTRUCTOR >> To r y A l d e r s --------------------TY P E FAC E S > > Galette Univers
K EY W O R D S > > Culture Energy Digital Future Enthusiasm Bold Loud --------------------CONCEPT >> Composition Numbers Highlight
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
33
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
37
P H 7. 1 3 > > P H S O L U T I O N
38
D E S I G N P O R T F O L I O O F P O L LY H S U
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
39
P H 7. 1 3 > > P H S O L U T I O N
40
D E S I G N P O R T F O L I O O F P O L LY H S U
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
41
P H 7. 1 3 > > P H S O L U T I O N
42
D E S I G N P O R T F O L I O O F P O L LY H S U
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
43
MUSIC FOR HOPE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
47
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
E-NEWSPAPER >>PRINT DESIGN LAYOUT & USER EXPERIENCE DESIGN
We liv e in a dispo sa ble so cie ty. It’s e a sie r t o t h ro w things o ut tha n to f ix the m. We e v e n giv e it a name - w e ca ll it re cycling. -------------------------------------------------------------
Ne il L a B ute >>
48
REFUSE TO SEE REFUSE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
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R E F U S E TO S E E R E F U S E >>>>>>>e x p e r i m e n t 3 . 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
---------------------
.4
W i t h t h e l e s s a n d l e s s d e s i g n w o rk b e i n g p r i n t e d a n d s o m a n y
.5
n e w s l e t t e r w o rk t ra n s i t i o n i n g t o d i g i t a l o n l y w o r l d . I t ’s t h e t i m e t o
.6
t h i n k o f t h e a r t w o rk t ra n s f e r t o a d i g i t a l o n l y. D e s i g n a e N e w s l e t t e r
.7
re l a t e t o t h e re c y c l e n e w s a n d p re s e n t e d i n a d i g i t a l e n v i ro n m e n t .
.8
---------------------
.9
S O LU T I O N > > ---------------------
F i n a l i z i n g t h e f ro n t p a g e d e s i g n a n d p re s e n t i n g t h e e N e w s l e t t e r o n a s c re e n , a t a b l e t , a l a p t o p o r a c o m p u t e r s c re e n . I n s e r t i n g t h e r i g h t i m a g e a n d t h e c o l o r i n t h e d i g i t a l s c re e n w i l l f o r a l o n g w a y i n h e l p i n g v i s u a l i z e h o w t h e w o rk w o u l d b e s e e n a n d d e l i v e r y r i g h t
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m e s s a g e t o t h e v i e w e r.
-------------------------------------------------------------------------------------------------PROJECT >>
E-n ews L et t er --------------------COURSE >> Print 1 --------------------COURSE NO >> Gr350
D U R AT I O N > > 7 weeks --------------------INSTRUCTOR >> Tr o y A l d e r s --------------------TY P E FAC E S > > Didot Century Book Antiqua Bradley hand Franklin Gothic
K EY W O R D S > > Recycle Compost Reconstruct ion Afresh --------------------CONCEPT >> Composition Icons Colors Layout
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
49
P H 7. 1 3 > > P H S O L U T I O N
50
D E S I G N P O R T F O L I O O F P O L LY H S U
REFUSE TO SEE RE-
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
51
P H 7. 1 3 > > P H S O L U T I O N
52
D E S I G N P O R T F O L I O O F P O L LY H S U
REFUSE TO SEE REFUSE
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
53
P H 7. 1 3 > > P H S O L U T I O N
54
D E S I G N P O R T F O L I O O F P O L LY H S U
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
ALL AFRICA GAMES >>BRAND IDENTITY STATIONERY DESIGN & OLYMPICS PROMOTION
We must a cce pt f inite disa ppo intme nt, but ne v e r lo s e inf inite ho pe. -------------------------------------------------------------
Ma r t in L uthe r K ing, Jr >>
56
EXPERIMENT
NEVER GIVE UP
x1 x2 x3 x4 x5 x6 x7 x8 x9
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NEVER GIVE UP >>>>>>>e x p e r i m e n t 4 . 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
---------------------
.4
C re a t e a n i d e nt i t y s ys t e m s a nd a p p li ca t i o ns fo r a n o rg a ni za t i o ns. Ex -
.5
p lo re t he b ra nd i ng o f a ll t yp e s o f co rp o ra t e e nt i t i e s a nd co m p le t e an
.6
i d e nt i t y a nd g ra p hi c s t a nd a rd s m a nua l.
.7
---------------------
.8
S O LU T I O N > >
.9
---------------------
To m a k e a n i d e n t i t y s y s t e m f o r t h e 2 0 1 5 A l l A f r i c a G a m e s , I n e e d t o u n d e r s t a n d a d i f f e r e n t c u l t u r e a n d p o i n t o f v i e w. T h i s p r o j e c t l e a d m e t o c h a l l e n g e m y s e l f. T h e k e y w a s t o c o n n e c t w i t h p e o p l e from Africa and their organizat ion. The 11th All Africa Games will be hosted by Brazzaville, Republic of the Congo. My solut ion was to use the shape of the capital city Brazzaville. The design proposit ion should have strong cultural relevance and show the history unique to the place. I kept one color to make it consistent, simple and modern. The ult imate goal is the renewal of the
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Olympic spirit and the freedom it represents.
-------------------------------------------------------------------------------------------------PROJECT >> All-Africa games --------------------COURSE >> Identity 2 --------------------COURSE NO >> Gr365
D U R AT I O N > > 7 weeks --------------------INSTRUCTOR >> Thomas McNulty --------------------TY P E FA C E S > > Century Century Gothic Stelfish
K EY W O R D S > > History Cooperat ion Cultural Internat ional Unique Modern Bold --------------------CONCEPT >> Composition Iconic Collage Colors
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
57
P H 7. 1 3 > > P H S O L U T I O N
58
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
59
P H 7. 1 3 > > P H S O L U T I O N
60
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
61
P H 7. 1 3 > > P H S O L U T I O N
62
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
63
P H 7. 1 3 > > P H S O L U T I O N
64
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
65
P H 7. 1 3 > > P H S O L U T I O N
66
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
67
P H 7. 1 3 > > P H S O L U T I O N
68
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
69
P H 7. 1 3 > > P H S O L U T I O N
72
D E S I G N P O R T F O L I O O F P O L LY H S U
NEVER GIVE UP
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
73
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
NEON PAPER BY FRENCH COMPANY >>TYPOGRAPHY SECRET OF FIREFLY
To de sign is to co mmunica te cle a rly by wha te v e r me an s y o u ca n co ntro l o r ma ste r. -------------------------------------------------------------
Milto n Gla se r >>
74
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
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GLIMPSING GLOW >>>>>>>e x p e r i m e n t 5 . 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
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.4
S e l e c t a p a p e r l i n e f ro m a p a p e r fo u n d ry a n d c o m e u p w i t h a c o n c e p t
.5
fo r t h e p a p e r p ro m o t i o n. T h i s p ro j e c t i n c l u d e s a b o o k , p o s t e r, c a rd
.6
s e t a n d w e b s i t e. T h e s e l e c t e d c o m p a n y i s t h e F re n c h P a p e r C o m p a n y,
.7
w h i c h i s a n A m e r i c a n p a p e r m i l l b a s e d i n N i l e s, M i c h i g a n. F re n c h
.8
P a p e r p ro d u c e s o v e r 1 0 0 s t o c k c o l o rs i n m u l t i p l e w e i g h t s a n d t e x -
.9
t u re s. T h e u n i q u e q u a l i t y o f t h i s c o m p a n y i s t h a t t h e y p ro v i d e a b r i l l i a n t p a p e r l i n e c a l l e d G l o w-To n e, w h i c h i s t h e fo c u s o f t h i s p ro j e c t . ---------------------
S O LU T I O N > > ---------------------
F i r e f l y i s a c o n c e p t o f a p a p e r p r o m o t i o n b o o k f o r G l o w -To n e p a p e r b y t h e F r e n c h P a p e r C o m p a n y. T h e c o n c e p t i s a b o u t m a k i n g p e o p l e a w a rd o f t h e p o l l u t i o n o n i n s e c t s. We n e e d t o t a k e t o this convenience. It is in everyone’s best interest to be aware of the precious resource of insects in order to conserve and p ro t e c t t h e m f ro m h u m a n i n f l u e n c e. We c a n n o t t a k e c o n v e n i e n c e t h e f l o w o f t h e f i r e f l y. T h e t e c h n i q u e t o s h o w t h i s p r o j e c t w a s
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o v e r p r i n t t h e c o l o r o n c o l o r p a p e r.
-------------------------------------------------------------------------------------------------PROJECT >> Paper Promot ion --------------------COURSE >> Ty p o g r a p h y 3 --------------------COURSE NO >> Gr330
D U R AT I O N > > 14 weeks --------------------INSTRUCTOR >> Ariel Grey --------------------TY P E FAC E S > > Akzidenz Grotesk Eurost ile
K EY W O R D S > > Conservation Glowing Lighten Environment Ecology --------------------CONCEPT >> Colors Composition Numbers Overprint Chart
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
75
P H 7. 1 3 > > P H S O L U T I O N
78
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
81
P H 7. 1 3 > > P H S O L U T I O N
82
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
83
P H 7. 1 3 > > P H S O L U T I O N
84
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
85
0
0
0
0
0
0
GLIMPSING GLOW
x1 x2 x3 x4 x5 x6 x7 x8 x9
EXPERIMENT
0
0
0
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0 0
0
0 0
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89
P H 7. 1 3 > > P H S O L U T I O N
90
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
91
P H 7. 1 3 > > P H S O L U T I O N
92
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
93
P H 7. 1 3 > > P H S O L U T I O N
96
D E S I G N P O R T F O L I O O F P O L LY H S U
GLIMPSING GLOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
97
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
SKY WEST AIRLINES >>BRANDING ANNUAL REPORT
Go o d buildings co me fro m go o d pe o ple, a d a ll p ro b le ms a re so lv e d by go o d de sign. -------------------------------------------------------------
Ste phe n Ga rdine r >>
98
WINGS IN MOTION
EXPERIMENT
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WINGS IN MOTION >>>>>>>e x p e r i m e n t 6 . 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
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.4
D e s i g n a n a nnua l re p o r t fo r a p ub li cly he ld i nt e rna t i o na l co m p an y,
.5
a nd d e s i g n w i ll he lp p ro m o t e t he co m p a ny.
.6
---------------------
.7
S O LU T I O N > >
.8
---------------------
.9
S k y We s t i s a N o r t h A m e r i c a n a i rl i n e. F ro m m y m a rk e t i n g re s e a rc h , S k y We s t A i rl i n e s i s i n a p a r t n e rs h i p w i t h m a n y o t h e r A i rl i n e s. T h e re fo re, m y c o n c e p t w a s b a s e d o n t h e c o o p e ra t i o n a n d b u i l d i n g re l a t i o n s h i p s. M y d e s i g n i n c o rp o ra t e d l a rg e n u m b e rs, i n fo g ra p h i c s a n d c h a r t s. I a d d e d i n a n o rg a n i c e l e m e n t o f c ra f t p a p e r t o k e e p a f re s h a n d f r i e n d l y l o o k a n d fe e l . To k e e p t h e d e s i g n m o re c l e a n a n d
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t e c h n i c a l , I c re a t e d t h e t i c k e t fo r t h e c o v e r a n d a c ro s s t h e s p i n e.
-------------------------------------------------------------------------------------------------PROJECT >> Annual Report --------------------COURSE >> Graphic Design 2 --------------------COURSE NO >> Gr327
D U R AT I O N > > 7 weeks --------------------INSTRUCTOR >> Thomas McNulty --------------------TY P E FAC E S > > Univers Gill Sans Impact Copperplate
K EY W O R D S > > Eco Friendly Cooperat ion Tr u s t --------------------CONCEPT >> Chart Composition Numbers Data
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
99
P H 7. 1 3 > > P H S O L U T I O N
100
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
101
P H 7. 1 3 > > P H S O L U T I O N
102
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
103
P H 7. 1 3 > > P H S O L U T I O N
DEC.08,01 /
CEO
104
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
105
P H 7. 1 3 > > P H S O L U T I O N
106
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
107
P H 7. 1 3 > > P H S O L U T I O N
108
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
109
P H 7. 1 3 > > P H S O L U T I O N
110
D E S I G N P O R T F O L I O O F P O L LY H S U
WINGS IN MOTION
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
111
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
MILLE BORNES >>BRANDING GAME BOARD & PACKAGE DESIGN
De sign ca n be a rt. De sign ca n be a e sthe t ics. De s ig n is so simple, tha t’s why it is so co mplica te d. -------------------------------------------------------------
Pa ul R a nd >>
112
EXPERIMENT
S M A L L B U T FAST
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S M A L L B U T FA S T >>>>>>>e x p e r i m e n t 7. 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
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.4
Re b ra nd i ng a nd d e s i g n p a ck a g i ng fo r a g a m e b o a rd. T hi s p ro j e ct can
.5
b e fo r a ny co unt ry a nd t a rg e t a ud i e nce. I cho s e t o s t re ng t he n t h e
.6
b ra nd t hro ug h p a ck a g i ng t ha t s p e a ks t o a yo ung a ud i e nce.
.7
---------------------
.8
S O LU T I O N > >
.9
---------------------
T h e p a c k a g i n g w a s m a d e fo r t h e F re n c h c a r g a m e, M i l l e B o rn e s. The d i f fe re n c e b e t w e e n o t h e r c a r g a m e s i s t h a t s o m e M i l l e B o rn e s c a rd s a re p r i n t e d i n b o t h E n g l i s h a n d F re n c h . T h e u n i q u e s e l l i n g p ro p o s i t i o n i s t o s i m p l i f y t h e l a n g u a g e a n d c re a t e a p l a y f u l a n d u n i q u e b o x . I w o rk e d o n a d a s h b o a rd c o n c e p t fo r t h i s l o g o a n d a p p l i e d o n d i f fe re n t l a y e rs a n d p a t t e rn o n t h e t h re e d i m e n s i o n a l b o x . T h e f i n a l p ro j e c t
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w a s a b o x , c a rd s s e t , f l a g, d i c e a n d c a rs.
-------------------------------------------------------------------------------------------------PROJECT >> Game Board --------------------COURSE >> Package Design 3 --------------------COURSE NO >> Gr370
D U R AT I O N > > 14 weeks --------------------INSTRUCTOR >> Christ ine George --------------------TY P E FAC E S > > Blaster Eternal Back to 1982 Alwyn OT Stone Sans ITC TT
K EY W O R D S > > Playful Unique Creat ive Fun --------------------TA R G E T A U D I E N C E > > To d d l e r s u p t o 8 for younger children and family
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
113
P H 7. 1 3 > > P H S O L U T I O N
114
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
115
S M A L L B U T FAST
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
117
P H 7. 1 3 > > P H S O L U T I O N
118
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
P H 7. 1 3 > > P H S O L U T I O N
120
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
121
P H 7. 1 3 > > P H S O L U T I O N
124
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
125
P H 7. 1 3 > > P H S O L U T I O N
126
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
EXPERIMENT
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127
P H 7. 1 3 > > P H S O L U T I O N
128
D E S I G N P O R T F O L I O O F P O L LY H S U
S M A L L B U T FAST
EXPERIMENT
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129
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
TARGET’S STORE CALLED “AERO” >>PACKAGING RETAIL STORE & GROUP PROJECT
The wo rk o f the indiv idua l st ill re ma ins the sp ark t h at mo v e s ma nkind a he a d e v e n mo re tha n te a mwo rk . -------------------------------------------------------------
Igo r Siko rsky >>
130
AERO STORE
EXPERIMENT
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A E RO S T O R E >>>>>>>e x p e r i m e n t 8 . 0 Project No >>
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.1
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.2
OBJECTIVE >>
.3
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.4
To cre a t e a ne w ho us e o f b ra nd s a nd t he li ne o f p r i v a t e b ra nd s und e r
.5
t he A E RO s t o re. E a ch b ra nd o f t he s e d e p a r t m e nt s ne e d p a ck a gi n g
.6
a cco rd i ng t o t he uni q ue s e lli ng p o i nt , co m p e t e o f t ha t p ro d uct s wi t h
.7
hi g he r p r i ce p o i nt s fo r re t a i l s t o re s.
.8
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.9
S O LU T I O N > > ---------------------
We a re d e s i g n e rs, o u r g o a l i s t o t h i n k o f d e s i g n e l e m e n t s t h a t l e a d t o i m p ro v i n g o u r e n v i ro n m e n t . We c o n s i d e r g re e n e r d e s i g n s fo r t h e c o n s e rv a t i o n o f n a t u ra l re s o u rc e s a n d s t ro n g e r s y s t e m s fo r u s e r. T h e A E RO h o u s e b ra n d s h av e k i t c h e n l i n e a n d a c o f fe e s h o p i n t h e s t o re. T h e re a re t h re e p r i v a t e l i n e s : p e t s, e l e c t ro n i c s a n d o f f i c e. T h e re a re a t o t a l o f t w o h o u s e b ra n d s a n d t h re e s t a n d a l o n e b ra n d s. T h e b ra n d s t ra t e g y a i m s t o b u i l d t ru s t i n o u r c u s t o m e rs ’ l o y a l t y,
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g i v i n g t h e m p ro d u c t s t h a t f i t t h e i r n e e d s.
-------------------------------------------------------------------------------------------------PROJECT >> Aero Store --------------------COURSE >> Package Design 4 --------------------COURSE NO >> Gr426
D U R AT I O N > > 14 weeks --------------------INSTRUCTOR >> Michael Osborne --------------------GROUP MEMBERS >> Robert Guy S a m p s o n Ta s i Polly Hsu
K EY W O R D S > > Eco Recycle Quality Tr u s t w o r t h y Tr a n s l u c e n t Reuse --------------------TA R G E T A U D I E N C E > > This store has f ive different lines focusing on different ages of its audience
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
131
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
STORE LABEL IDENTITIES
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STORE BRANDS
----------------
----------------
AERO KITCHEN
D R I P S TAT I O N
----------------
D E PA R T M E N T > > Aero store --------------------C AT E G O RY > > Store label --------------------TA R G E T A U D I E N C E > > 3 0 - 5 5 Wo m a n --------------------USP >> Conscious everyday products for affordable price.
132
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K EY W O R D S > > Sophisticated Tr u s t w o r t h y Tr a n s p a r e n t --------------------PRODUCT LINE >> Pans Spatula Knife
D E PA R T M E N T > > Coffee shop --------------------C AT E G O RY > > Store label --------------------TA R G E T A U D I E N C E > > M e n / Wo m a n --------------------USP >> Inside coffee shop for customer to take out a coffee while shopping in the aero store.
K EY W O R D S > > Connection Attract ive Informat ive Contrast Inspiring --------------------PRODUCT LINE >> C o f f e e & Te a Te a b a g p a c k a g e Coffee beans Espresso roast Espresso pods Coee presses Coffee makers Espresso machines Coffee cups & mugs
EXPERIMENT
AERO STORE
x1 x2 x3 x4 x5 x6 x7 x8 x9
PRIVATE LABEL IDENTITIES
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---------------ASTERISK
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D E PA R T M E N T > > Office Supplies --------------------C AT E G O RY > > Private Label --------------------TA R G E T A U D I E N C E > > 25-55 MALE --------------------USP >> Recycle and natural products for your off ice supplies.
K EY W O R D S > > Durable Handy Motivational Recycle --------------------PRODUCT LINE >> Ruler Pencil Lamp Extension cord Scissor Stat ionery set Eye glasses
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PRIVATE LABELS
----------------
----------------
SY N C
WOOF&MEOW
----------------
D E PA R T M E N T > > Electronic & Home --------------------C AT E G O RY > > Private Label --------------------TA R G E T A U D I E N C E > > 30-50 Men --------------------USP >> We k n o w d i s c r i m i n a t i n g consumers who enjoy the elegance, simplicity and fun afforded.
----------------
K EY W O R D S > > Delicate Elegant H i g h Te c h Luxurious --------------------PRODUCT LINE >> Mouse Headphone Speaker Recorder Home wireless Video camera Keyboard
D E PA R T M E N T > > Pet Supplies --------------------C AT E G O RY > > Private Label --------------------TA R G E T A U D I E N C E > > 2 5 - 5 0 M e n / Wo m a n --------------------USP >> High end pet products that Pamper your favo rite p e t with th e se regal comforts.
K EY W O R D S > > Fashion Aristocrat ic Modernist ic Innovative --------------------PRODUCT LINE >> Dog & Cat food Collar Accessories Leash Clothes
133
P H 7. 1 3 > > P H S O L U T I O N
136
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE KITCHEN
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
137
P H 7. 1 3 > > P H S O L U T I O N
138
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE KITCHEN
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
139
P H 7. 1 3 > > P H S O L U T I O N
140
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE KITCHEN
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
141
P H 7. 1 3 > > P H S O L U T I O N
142
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE KITCHEN
EXPERIMENT
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143
AERO STORE D R I P S TAT I O N
EXPERIMENT
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145
P H 7. 1 3 > > P H S O L U T I O N
146
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE D R I P S TAT I O N
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
147
P H 7. 1 3 > > P H S O L U T I O N
148
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE D R I P S TAT I O N
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
149
P H 7. 1 3 > > P H S O L U T I O N
150
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE D R I P S TAT I O N
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
151
P H 7. 1 3 > > P H S O L U T I O N
152
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE SYNC
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
153
P H 7. 1 3 > > P H S O L U T I O N
154
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE SYNC
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
155
P H 7. 1 3 > > P H S O L U T I O N
156
D E S I G N P O R T F O L I O O F P O L LY H S U
P H 7. 1 3 > > P H S O L U T I O N
160
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE WOOF&MEOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
161
P H 7. 1 3 > > P H S O L U T I O N
162
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE WOOF&MEOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
163
P H 7. 1 3 > > P H S O L U T I O N
164
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE WOOF&MEOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
165
P H 7. 1 3 > > P H S O L U T I O N
166
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE WOOF&MEOW
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
167
P H 7. 1 3 > > P H S O L U T I O N
168
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
169
P H 7. 1 3 > > P H S O L U T I O N
170
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
171
P H 7. 1 3 > > P H S O L U T I O N
172
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
173
P H 7. 1 3 > > P H S O L U T I O N
174
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
175
P H 7. 1 3 > > P H S O L U T I O N
176
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
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177
P H 7. 1 3 > > P H S O L U T I O N
178
D E S I G N P O R T F O L I O O F P O L LY H S U
AERO STORE ASTERISK
EXPERIMENT
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179
P H 7. 1 3 > > P H S O L U T I O N
D E S I G N P O R T F O L I O O F P O L LY H S U
LOGO MARKS DESIGNING BRAND >> IDENTITY & BRAND STRATEGY
A lo go do e sn’t se ll, it ide nt if ie s. A lo go de rive s it s me a ning fro m the qua lity o f the thing it sy mbo liz e s, n o t the o the r way a ro und. A lo go is le ss impo rta nt t h an t h e pro duct it signif ie s; wha t it me a ns is mo re im p o rt an t tha n wha t it lo o ks like. -------------------------------------------------------------
Pa ul R a nd >>
180
LOGO MARKS
EXPERIMENT
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LOGO MARKS >>>>>>>e x p e r i m e n t 9 . 0 Project No >>
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.1
--------------------.2
OBJECTIVE >>
.3
---------------------
.4
L o g o m a rks i s d i s ci p li ne d p ro ce s s us e d t o b ui ld o ur cus t o m e r lo yalt y.
.5
B ra nd i d e nt i t y i s t a ng i b le a nd i m p o r t a nt fo r g ra p hi c d e s i g ne rs. He re
.6
i s m y co lle ct i o n o f f i na l b ra nd i d e nt i f i e rs fo r v a r i o us p ro j e ct s.
.7 .8
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.9
-------------------------------------------------------------------------------------------------PROJECT >> Identities --------------------COURSE >> Va r i a b l e --------------------COURSE NO >> Va r i a b l e
D U R AT I O N > > 4 years --------------------INSTRUCTOR >> Va r i o u s --------------------TY P E FAC E S > > Custom
K EY W O R D S > > Sustainability Message Icons Symbols Names Ta g l i n e s Va l u e
DELIVERABLES >> Packaging Digital media Identity Collateral Branding Ty p o g r a p h y Print
181
P H 7. 1 3 > > P H S O L U T I O N
182
D E S I G N P O R T F O L I O O F P O L LY H S U
LOGO MARKS
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
P H 7. 1 3 > > P H S O L U T I O N
184
D E S I G N P O R T F O L I O O F P O L LY H S U
L O GLOO G MOA R MKASR K S
EXPERIMENT
x1 x2 x3 x4 x5 x6 x7 x8 x9
P H 7. 1 3 > > P H S O L U T I O N
186
D E S I G N P O R T F O L I O O F P O L LY H S U
L O GLOO G MOA R MKASR K S
EXPERIMENT
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1988-2013
--------------------------------------------------------------------------Acknowledgments
T H AN KS U.S. > >
T H AN K S F R I E N D S >>
I ca n not f inish this
My fr ie nds fro m Taiwan,
d rea m without come to
for trust ing me and
the Sa n Fra ncisco.
b eing my suppo rt gro up.
--------------------T H AN KS PAR E N TS > >
Tha nk y ou to my mom a nd d a d for sup p or t ing my d rea m to b ecome a g ra p hic d esig ner. Best
Tha ns my frie nds I hav e met in the Unite d State, tha nk yo u fo r be co me my new family. - - - - -- - - - - - - - - - - - - - - -
tha nk y ou for money
T H AN K S FA M I LY >>
sup p or t.
I h ave an am az i ng fam i l y
---------------------
th a t e v e ry o ne v e ry s p e -
T H AN KS IN ST RU C -
c ia l . T hanks t o m y t w o
TOR S > >
siste rs fo r v i s i t i ng.
Ma ry Scott
- - - - -- - - - - - - - - - - - - - - -
Ar iel Grey Thoma s McNulty Da rrell Hay d en Micha el Osb orne C hr ist ine Georg e
T H AN K S S C H O O L >> Ac a d e m y o f A r t Uni v e rs i ty. Kap l an, M y f i rs t l ang u a g e s c ho o l i n B e rk e l e y, th a n k y o u fo r t he Eng l i s h su p p o r t and g i v e m e a wo n d e r f ul m e m o ry.
--------------------------------------------------------------------------Production Notes
DESIGNER >> Polly Hsu 415-999-9183 ph713design@ y a h o o . com ph713.com --------------------BINDING >> The Key Binding 1934 Park Boulevard, Suite A, Oakland, CA 94606 510.595.3311 --------------------P H OTO G R A P HY > > Polly Hsu --------------------PRINTER >> Giant Horse 1 3 3 6 S a n M a t e o Av e n u e South San Francisco, CA 94080 650-875-7194
CAMERA >> Canon EOS 60D --------------------PA P E R S T O C K > > 100 lb finch fine text --------------------TY P E FAC E > > FoundryGridnik Baskerville --------------------S O F T WA R E > > Adobe Suite 6.0