TESCO FINEST
Chalkboard influence White/colour on black Sophisticated, calligraphy style lettering Imagery of the products alongside illustrated ingredients Sometimes colour coded
URBAN FRUIT
Custom funky hand lettering Bold imagery Colour varies through range - based on flavour Fully illustrative
PIP & NUT
Very logo centric Lettering based Colour coded for the range White space, product showing
HIGHER LIVING
Focus on a spot graphic Spot graphic is adapted for each variation within the range via use of colour and repeat pattern Tells a story with the bird in a field
PROPER CORN
Range is colour coded Illustrations tell a story Custom lettering has been created for the title/logo Illustration sits in the same place on each
SMASH MALLOW
Range is colour coded Illustrations tell a story Illustrations are expanded for the website The story/world created is detailed & iconic
OATLY
Colour scheme standardised within brand & some products vary Monoprint textures used throughout - originally vector work Hand lettering used throughout
OATLY
Colour scheme standardised within brand & some products vary Monoprint textures used throughout - originally vector work Hand lettering used throughout