Small Business Research
QUESTIONS
RESPONSES
43
Small Business Research Help for my essay would be much appreciated! Please answer if you own a small business (example: independent online shop, Etsy seller, craft market seller) THANK YOU SO MUCH! <3
SECTION 1: Hand lettering research Description (optional)
How would you describe your shop's initial branding? * Professional
Informal
A mixture, I can't decide
Other...
Did you design the branding yourself? * Yes
No
Other...
If you designed it yourself, had you previously studied design? Yes
No
Other...
Do you include handwritten notes in your orders? * I did in the early days
Never have
Always have
Sometimes
When would you include handwritten notes? * Always
Never
It depends on the individual customer
Other...
Does your branding include hand lettering? (This can include a signature, anything handwritten) Yes
No
Unsure
Does your branding include a digital script font? * Yes
No
Unsure
SECTION 2: Mixed Description (optional)
*
What year did you start your business? * 1. Pre 2012
2. 2012
3. 2013
4. 2014
5. 2015
6. 2016
7. 2017
Is your business still running? * Yes
No
As a brand, do you have a close relationship with your customers? * Yes
No
Unsure
Other...
Does your branding (including icon, header, website, packaging) point to the individual(s) behind the company in any way? Yes
No
Unsure
*
Small Business Research
QUESTIONS
RESPONSES
43
43 responses SUMMARY
INDIVIDUAL
Accepting responses
SECTION 1: Hand lettering research
How would you describe your shop's initial branding?
(43 responses)
Professional Informal 25.6%
A mixture, I can't decide Other
46.5% 25.6%
Did you design the branding yourself?
(43 responses)
Yes No Other 16.3%
83.7%
If you designed it yourself, had you previously studied design?
(41 responses)
Yes No 56.1%
Other 7.3%
36.6%
Do you include handwritten notes in your orders?
(43 responses)
I did in the early days Never have 25.6%
Always have Sometimes
37.2%
16.3% 20.9%
When would you include handwritten notes?
(43 responses)
Always Never
44.2%
It depends on the individual customer 7%
Other
16.3% 32.6%
Does your branding include hand lettering? (This can include a signature, anything handwritten) (43 responses)
Yes No
37.2%
Unsure
62.8%
Does your branding include a digital script font?
(43 responses)
Yes 39.5%
No Unsure
58.1%
SECTION 2: Mixed
What year did you start your business?
(43 responses)
Pre 2012 2012 20.9%
23.3%
2013 2014 2015
18.6%
11.6%
16.3%
7%
Is your business still running?
(43 responses)
2016 2017
Yes No 14%
86%
As a brand, do you have a close relationship with your customers?
(43 responses)
Yes 32.6%
No Unsure
14%
Other
51.2%
Does your branding (including icon, header, website, packaging) point to the individual(s) behind the company in any way? (43 responses)
Yes 51.2%
No Unsure
44.2%