6 minute read
BRAND NEW BLUE
TEN YEARS AFTER OPENING TO THE PUBLIC IN 2014, THE MARINA IS UNDERGOING A RENAISSANCE.
REINVENTING ITSELF AS A ‘BLUE SPACE’ FOR A DIVERSE, MOBILEFIRST COMMUNITY.
REFRESHED BRANDING HAS ROLLED OUT ACROSS ITS DIGITAL AND PHYSICAL CHANNELS, EXPRESSING JOY, PLAYFULNESS, AND ALIGNMENT WITH THE SEA.
It feels like only yesterday, yet Limassol’s premier life style destination has logged an impressive first decade since its opening to the public in 2014. Today, at the brink of its next 10 years, its accolades speak for themselves: first Blue-Flag Marina on the island; the only marina in Cyprus that received the international 5 Gold Anchor Platinum Award, the Smart and Sustainable Marina Award and the Clean Marina Accreditation; iconic Limassol landmark status; a true gateway to living on the sea.
Such ground-breaking accomplishment and hospitality have allowed the Marina to transcend its functional role from day one, redefining the yachting and premium real-estate scene across the region. Yet that was only the beginning… With its foundation for excellence firmly established, the Marina is now reinventing itself as a social destination, vibing with today’s movers and shakers, merging luxury and wellness with the longevity-boosting lifestyle of the world’s ‘Blue Zones’ – places whose inhabitants enjoy long, rich lives, in communion with nature and each other.
The transition, powered by a renewed sense of confidence and zest, has inspired a refresh of its brand identity, and a vibrant upgrade to all the Marina’s digital and onsite touch points.
IN SYNCH WITH THE SEA
But first, it’s worth taking a closer look at the inspiration behind the Marina’s reinvention – Limassol’s pristine
Space’, the Marina’s refreshed mission is to ensure every guest tastes the rewards of living on the sea, absorbing its rejuvenating power. From increasing Vitamin D levels, to reducing stress and improving creativity, the sea makes people demonstrably happier, healthier, calmer, and open to creating meaningful connections. And while the evidence linking the sea to well-being has created a global movement, closer to home, the promise of a ‘Blue Space’ has always been part of Limassol Marina’s innate potential - and today, a natural progression for its brand.
What does this mean for its guests? Simply, that the high standards associated with the Marina will go toward ensuring every visitor experiences the Mediterranean’s full physical, mental and emotional benefits, in order to live ‘in synch’ with the sea. That, in addition to the upbeat vibe of its leisure and lifestyle offerings, the Marina will aim to cultivate people’s connection with themselves, each other, and surrounding nature. To inspire guests to relax and ‘let go’, discovering a contentment that’s just what the doctor ordered - in the way only a marine environment can provide.
Living The Life On The Sea
The sea’s influence is clearly palpable in the Marina’s new visuals and brand architecture, given that, as its identity has evolved, so, too, has its branding, reimagined to express joy, playfulness, and a life lived in harmony with the water. Local and international visitors, residents and guests will notice subtle, yet powerful changes to all its points of contact. Take the Marina’s new logo, updating a classic boating symbol for the e-everything age: a wooden boat helm merged with the symbol for the sun, in a style that’s clean, modern, and digital. Bolder yet are the changes that have come to the Marina’s website. Its impressive makeover - featuring new content, high-rez video and an upgraded UX – caters to the preferences of its mobile-first guests, showcasing the uplifting experience promised by its azure realm. From exclusive yachting and property services, to world-class shopping and dining, to unique Limassol experiences and attractions. The website is also the home of digital editions of ONBOARD Magazine.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
Further branding upgrades include the design of modern, nautical motifs for the Marina’s banners, a vibrant palette inspired by the hues of the sun, sea, and Limassol itself, and playful images and stories featured on its channels, sharing unscripted celebrations across its social media, and in all its online and offline campaigns. As for on-location touches… the Marina’s fresh look has translated into pops of eye-catching colour on staff uniforms, unique merchandising and newly-placed signage
A Place For All
The Marina’s rebrand also includes a revamp of its communication, to express the cultural richness of its community: a world of #MarinaPeople, each authentically themselves, keen to live well, with no holding back. Followers of the Marina can expect storytelling infused with diversity, to showcase a place in which inclusion thrives. The message is clear: in celebrating all that has been achieved so far, new milestones are to be achieved together, in a place for all, continually shaped by all.
Today, with the next decade waiting to unfold, the Marina’s future is bright. Every experience here is geared towards a life lived in alignment with the sacred Mediterranean. From a sunrise dip to a sunset cruise, a beach-side nap or a spa-spent afternoon… the default setting of the Marina’s ‘Blue Space’ experience is to restore and revitalise, reset and delight. That said, its values and standards remain unchanged. Residents, guests, and visitors can expect the same level of luxury, wellness, community, and authenticity, which were woven into its DNA from the beginning. Because living the life at Limassol’s premier lifestyle destination, is perennially to be at one with ourselves, each other, and, above all, the sea.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
The refresh of Limassol Marina’s brand identity and a vibrant upgrade to all its digital and onsite touch points have translated into pops of eye-catching colour on staff uniforms, unique merchandising, and signage.
