POLYMERS Communiqué Feb - Mar 2015 by Polymers Communique

A CUSTAGE I N I T I A T I V E Feb-Mar 2015 l Issue 1.3 l ` 150

Collectors ’ EDITION

Minds Speak A

G L O B A L

P E R S P E C T I V E

CONTENTS

Feb-Mar 2015 l Issue 1.3

15 27 37 49 56

Plastics Packaging Industry: Set to Triple by 2020 Vimal Kedia, Founder and Managing Director Manjushree Technopack Ltd.

Managing Director VDMA Plastics and Rubber Machinery Association

Growth is Now Shifting from North America and Western Europe to Asia, Particularly India

Stanley Chu, Chairman

Adsale Exhibition Services Limited

Managing Director Kabra Extrusiontechnik Ltd.

Windmöller & Hölscher

Director (Petrochemicals) Indian Oil Corporation Ltd.

India, Among the Top Five Overseas Visitors at Chinaplas

S. V. Kabra, Chairman and

Peter Steinbeck, Managing Partner Thomas Lengenberg, Sales Director

Siddharth Mitra, Executive

Machinery Upgradation is Vital

Energy Efficiency in Machinery for Flexible Packaging

Need for Niche Segments in Petrochemicals

World Packaging Organisation

Vice President Marketing Centre - Film & Fibre Borouge Pte. Ltd.

Ashok Goel, Vice Chairman and Managing Director Essel Propack Ltd.

Thorsten Kühmann

Thomas Schneider, President

Laurence Fraser Jones

Time for Upgradation, Consolidation and Corporatisation

VDMA and India - The Big Picture

India, a Growing Market for Borouge

India, a Promising Market

Ludwig Eckart, COO Sales & Project Management Brückner Maschinenbau GmbH & Co. KG

Plastics: A Better Alternative S. B. Dangayach

Managing Director Sintex Industries Limited

Leaders in Mould Design A. Dayanand Reddy Managing Director Vasantha Tool Crafts Private Limited

ASB Ups Ante, Investment in India to touch USD 50 Million

Kota Aoki, President and CEO Nissei ASB Machine Co. Ltd.

Stretch Films: The Changing Scenario in Packaging

Steve Post, Vice President Cast Film, Davis Standard

Publishing Director Manish Chawla manish@polymerscommunique.com

Design by Custage Marketing Solutions Pvt Ltd 401, Vikas Classic Building No 4 4th Floor, Near Basant Cinema Chembur, Mumbai 400 074, INDIA

Editorial Advisory Board

Adeka, Sensing Opportunities and Growth

Didier Chomier Jitendra Bharihoke Amlan Das, Solvay

67 72

Dr. N. C. Saha Director, Indian Institute of Packaging

Toshinori Yukino, Chairman

Adeka India Pvt. Ltd.

Innovative Chemistries, Need-of-the-Hour

Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd.

Advertising Sales - National

Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd.

Packaging: An Effective Tool for Branding

Mumbai Sanjana Chugh +91-99872 62726 sanjana@polymerscommnique.com

Rajesh Nath Managing Director VDMA German Engineering Federation India Liaison Office

E VE N T

Hyderabad Vani Sulakhe +91-93924 28927 vani@polymerscommunique.com

Products

New Delhi Vijay Babbar +91-98100 15111 vijay@polymerscommunique.com

MAN A GE MENT

Prof. (Dr.) N. C. Saha, Director, Indian Institute of Packaging

CHINAPLAS 2015 Ushers New Trends in Global Plastics

Events

Vadodara Devindra Bhumra +91-81289 90887 devendra@polymerscommunique.com

Rakesh Shah Managing Director Windmöller and Hölscher India Pvt. Ltd. S. K. Ray Sr. Executive Vice President (Polymers) Reliance Industries Ltd.

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Bhavesh Brahamaniya +91-22-25204436 bhavesh@polymerscommunique.com Printed and Published by Manish Chawla, printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 401, Vikas Classic Building No 4, 4th Floor, Near Basant Cinema, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla. Domestic Subscription: Single Issue Price: Rs. 150; Annual Subscription: Rs. 900 (including shipping) Overseas Subscription: Annual Subscription: USD 60 (including shipping)

Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.

Mind Speak Rakesh Shah

ent flexible highly intellig convenience, d packaging wi c assistive an proof, geriatri allenged ch safety, child le op pe r atures fo o supportive fe ing will als anner. Packag and cs hi ap in various m gr , new haptics n incorporate y in productio great flexibilit ly ib ss po d an shapes with e bl lly biodegrada e quantities. Fu pear so that th ckaging will ap pa e bl sti ge in minimised. be ll wi ste er wa post-consum

e The future willthseou tstanding

Managing Director

Windmรถller and Hรถlscher India Pvt. Ltd.

Pushp Raj Singhvi

formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd.

hta

Me Arvind

or g Direct Managin an and d. Lt . vt Chairm P s rusion Plast Ext Welset

ness a new

l wit Decade 2015-2025 wil s in infrastructure,

era for use of plastic automobile sector healthcare and the will be name of n itio add ue val where the game.

ll employment wi will triple and 2025. by try us ind plastics double in the ption is r capita consum 25. Today, the pe to 29 kg by 20 w gro ll wi it d 9.3 kg an required is 3.6 er ow np ma the Also, today, million by will grow to 8 million and it portunities op r ge big be ll 2025. So, there wi dition for and the value-ad for job creation yed. plo em le op d pe entrepreneurs an

Rajesh Nath

VDMA German Engineering Federation India Liaison Office

N. K. Balgi

formerly President & Director at Ferromatik Milacron India Pvt. Ltd.

Growth

S. K. Ra

Sr. Execu

tive Vic

Director

Indian Institute of Packaging

Polymers provide critical materia support to l all human en deavour. Sustenance s Ltd. and improving living standards of the ever gr owing population in 2025 and be yond, particularly in th e developing co untries, would be impo ssible without polymers. To derive full benefits of th ese new generation m aterials, there is a need to change th e usage, hand ling and disposal protoc ol.

e Presid ent liance In dustrie

ers), Re

ative to great initi skilled taken a f o as h es ia rc d u In the reso tensive through ex strengthen fessionals ramme ro g p ro g p in g al packa education t. It is d en an m g ire qu trainin dustry re ome in ec e b th ill t w ia to mee 2025, Ind y b s. at al th n believed g professio f packagin the hub o

We are the third largest country converting plastics today, but a distant third with China at 80 million tonnes, Europe at 46 million tonnes and India at 13 million tonnes. In 2025, we will still be the third largest, but will close the gap by growing at 15 to 20% CAGR, while world consumption is growing at 2.7 to 3%. We shall be processing near 40 million tonnes of plastics by 2025. More than growth of our plastics industry, I am excited about India becoming a society of honest people - honest in mind, heart and action and a disciplined society.

(Polym

Dr. N. C. Saha

The resources on our planet ar case of plastic e limited. In s, one has to lo ok at the entir cycle. German e life y, today, hard ly has any pl waste. In the astic entire manuf ac turing proces energy efficie s, ncy has to be the focus po By 2025, the int. Indian plastic s industry ha potential to do s the uble the pres ent market siz e.

Managing Director

www.blendcolours.com

Powering Technology to illuminate your creativity

Blend Colours are pioneers in manufacturing all types of masterbatches . With committed expertise and empowered technology & resources, we manufacture, develop and customize the products to best suit your imagination. Effective Specialists in

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Use Plastics Properly. Dispose Responsibly

Leading ahead in competence through continuous improvement in quality, innovation and customer focus

Feedback Excellence right from the beginning,

looking forward to a brilliant future for a new magazine for the plastics industry.

is is a inform that th I am very glad to ine, does not look agaz world class m quality of in India. The ed ish bl like pu ok is very ticles and outlo print, paper, ar ccess. su e th all u sh yo impressive. I wi

Jayesh Rambhia

Premsons Plastics Pvt. Ltd.

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We were pleasantly surprised to see recent issues of POLYMERS Communiqué. Understated elegance of design, printing and colours and high standard content were very impressive and appealing. Congratulations to you, your team and advisors for the high standards set right in the beginning.

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K. C. Trehan

Adeka India Private Limited

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

Products Borouge Presents New Opportunities at Arabplast 2015

romoting its expanded portfolio of

solutions that add value to producers

and end users alike

Borouge, a leading provider of innovative, value

creating

plastics

solutions,

showcased new opportunities for pipe

producers at Arabplast 2015, the largest

plastics industry trade show in MENA. Borouge was also the principal sponsor of the trade show, held at Dubai International

Convention & Exhibition Centre between 10th and13th January 2015.

‘We’re always looking towards the future,’ says Robin Bresser, Vice President, Marketing, Centre Pipe, Borouge. ‘Our goal

is to make a sustainable contribution, deliver a competitive edge to pipe producers and add lasting value.’

Borouge’s

precompounded

new

yellow

BorSafeTM

PE80

and

orange PE100 grades have the highest level of durability for gas pipes. These

coloured gas pipes provide superior crack

growth

resistance,

highest

network safety, and a low whole life cost to infrastructure owners.

The introduction of BorSafe® ME3441 and BorSafe® HE3492-LS-H reflects the importance of crack resistance in gas

enCate Advanced Composites, a

leading global composite materials

company for aerospace applications, is a key supplier of thermoplastic composite

materials for the Airbus A350 XWB, which

completed a significant milestone event today with the first commercial delivery to Qatar Airways.

applications. These precompounded PE80

and PE100 grades ensure a consistent

pipe solution that delivers long term stability and safety.

Delivering clean water to cities where residents live, work and play, requires an

end-to-end solution. The introduction

TenCate Cetex® thermoplastic composite

mile’ of this solution, delivering benefits

array of components on the Airbus A350

of RA140E represents the critical ‘last

like: low incidence on taste and odour, and long service life. This PP-R resin also

benefits pipe producers and installers

with enhanced consistency and ease of installation.

The introduction of Aquility™ HE3408 complements

Borouge’s

recently

introduced LE3406 to support the growth

of modern drip irrigation systems, which reduce water usage while increasing crop yields – two crucial factors in

addressing today’s global challenge of

water shortage and rising food demand. Both readymade black PE compounds reflect

Borouge’s

commitment

support the pipe industry in the Middle East and Africa with durable,

tailor-made material solutions that make a positive contribution.

materials are used for the production of an XWB aircraft, specifically high volume components within the carbon fibre

reinforced thermoplastic (CFRT) fuselage.

These thermoplastic composite materials offer weight reduction along with high strength and durability properties. TenCate

Advanced Composites work with leading suppliers within the aerospace industry for structural, semi structural and interior

applications on programmes across the Airbus Group, such as the Airbus A350

XWB and previously launched Airbus A380. Frank Meurs, Group Director, TenCate Advanced Composites says, ‘We are very pleased to be a supplier on the A350 XWB

programme, and congratulate Airbus

on the first delivery. It is an aircraft that demonstrates thermoplastic composite

materials and their increased use in the future of aviation structures’.

For further details please contact:

Borouge, UAE

Web: www.borouge.com

TenCate Cetex® Thermoplastic Composites on Airbust A350 Xwb

For further details please contact:

Tencate, Almelo, The Netherlands Web: www.tencate.com

POLYMERS Communiqué l February - March 2015

Cardia Bioplastics Signs Two-tear Contract with Cleanaway

leanaway

Bioplastics

selected

organic

such as compost for local growers to improve soil fertility. Cardia waste

management products for its first large-

Dr Frank Glatz, Managing Director, Cardia

Bioplastics says, ‘We are excited to be part of the introduction of kerbside organics collection in the region, and commend

scale organics diversion programme,

this innovative initiative and Albury City

They placed a first year order for

Indigo Shires’ foresight. Our organic waste

tidy bags and 50,000 kitchen tidy bins

programmes such as this.’

signing a two-year supply contract.

Council, City of Wodonga, and Corowa and

7.8 million Cardia Compostable kitchen

mangement products were developed for

for bins for the rollout of an organics

He adds, ‘As a business, we recognised

kerbside

collection

programme

Albury, Wodonga and the major towns of Corowa and Indigo.

Food and garden waste are the main

sources of organic waste. Currently,

most people put organic material,

such as food scraps and garden waste, into their general waste bin.

that diverting organic waste from landfills using compostable bin liners

has become essential as landfills are filling up. We are seeing rapid growth in

the uptake of our Cardia Compostable organic waste management systems, amongst Councils within Australia and throughout the world.’

organic material can be recovered

to create quality compost. Diversion

programmes like this make both good

environmental and business sense. The selection of Cardia Compostable waste

management products for Australian

organics diversion programs further validates that Cardia Compostable and Biohybrid™ products are the quality sustainable choice.

This adds to a significant amount of

Diverting organic waste from landfills in

For further details please contact:

that could be better used elsewhere,

Australian landfills are filling up and

Web: www.cardiabioplastics.com

valuable resources going into landfill

POLYMERS Communiqué l February - March 2015

Australia represents a large opportunity.

Cardia Bioplastics, Australia

Expancel Offers Unique Properties

Healthy Juices Look Good in Pet

xpancel microspheres are small spherical

plastic

particles.

The microspheres consist of a polymer

shell encapsulating a gas. When heated, the internal pressure from the gas

increases and the thermoplastic shell

softens, resulting in a dramatic increase of the volume of the microspheres. The gas remains inside the spheres.

In process where in-situ expansion of the microsphere is inappropriate, pre-expanded microspheres may be used.

The pre-expanded microspheres having a true density of only 25 kg/m3 are very

effective in reducing weight.

Thermoplastic material can be processed

using many different techniques and can be foamed using several different

foaming agents. As the propellant is

finely distributed in the microspheres,

he 250 ml and 500 ml clear PET bottles from RPC Containers Llantrisant are helping to convey the health and wellness values of a new range of organic,

cold pressed juices, super-food smoothies and cleanses.

The Juice Well is a cold pressed juice bar in Soho, London, which promotes a healthier eating pattern through

increasing the daily intake of fruit and vegetables.

The PET bottles from RPC Llantrisant

enable the colourful juices to be clearly visible to maximise their

impact on the shelf, with plenty of room for the label that details the healthy ingredients. The bottles are

lightweight and easy to handle to

maximise consumer convenience – and their lightness is also an important benefit for the home delivery service. In addition, the bottles are fully recyclable.

‘Our juices have important health benefits but they also taste good,’ explains Georgie Coventry of The Juice Well. ‘Our packs therefore had to look appealing on-shelf while

conveying their health message and reflecting the quality of the juices. The bottles from RPC Llantrisant have proved to be the ideal solution’.

For further details please contact:

using Expancel as a foaming agent offers

RPC, UK

some very special features to the product

Web: www.rpc-group.com

and the process.

0, 1µm

hydrocarbon

2 µm

Dual Turret Slitter Rewinder Series - Roboslit®

ow available in three variants, the

Heat 12 µm

mpm and advanced material handling

personnel and more output per machine.

cutting down rewind change over time to

DE(T)

merely 30 seconds - a small fraction of that on conventional duplex slitter rewinders.

Unique properties of Expancel as an

expanding

reduction,

agent

reduced

are

cycle

density

time,

The ROBOSLIT® RL is a compact machine with rear, integral unwind.

closed and iImproved cell structure and

with

improved

profitability.

their

and

For further details please contact:

Mahesh India, Mumbai

Web: www.maheshindia.com

a mind-set of targeting zero wastage through online inspection and TQM. The

focus moves to producing defect free

unwind reels to ensure uninterrupted machine runs thus raising overall quality

tremendously. Also, the dependency

on manual labour and operators’ skills

competitors

product

of increased output, the ROBOSLIT® instills

productivity and profitability shoot up

is giving hundreds of manufacturers over

Going beyond the more apparent benefit

is converted into saleable output, the

Today the use of Expancel microspheres edge

output per unit space, more output per unit

standards. As most of the printed material

foam stability.

at unwind.

The ROBOSLIT® series help realise more

options. Productivity gets a boost by

40 µm

for splicing and inspection convenience

ROBOSLIT® series dual turret slitter

rewinders offer line speeds up to 700

thermoplastic shell

unwind separated by a working platform

The ROBOSLIT® OHP with separate unwind and over head path is ideal for applications where hygiene is a prime concern.

The ROBOSLIT® FSU has a free standing

is minimised making the outputs more predictable and consistent.

For further details please contact:

SP Ultraflex Systems (P) Limited, Mumbai

Web: www.spultraflex.com

POLYMERS Communiqué l February - March 2015

Abarth Finds its Racing Spirit with Sabic’s Lexan Resin and Exatec Coating

ABIC’s polycarbonate (PC) glazing solutions were highlighted

during Abarth’s official launch of the production model of

its Abarth 695 Biposto. The vehicle’s front fixed windows, which include built-in sliding panels, are made from SABIC’s LEXAN™ resin, a PC material, and EXATEC™ coating technology. The fixed

front windows with sliding panels are features from the world of

racing and are applied to the Abarth 695 Biposto to transfer the

racing experience of the Abarth brand to the on-road car market.

Only SABIC’s EXATEC coating can make this possible because it is the one solution available in the industry today that meets European regulatory requirements for transparency, scratch and abrasion resistance for PC-based vehicle windows.

Isoclima, a supplier with 20 years of experience working with

some of the racing world’s biggest teams, developed the sliding

window concept and assembled the fully glazed windows. Besides providing the glazing materials and technology, SABIC delivered

support in the ideation and development phase of the project.

thermoplastic windows to ensure resistance to UV exposure. A glass-like plasma coating is then applied over the hard coat,

which delivers an advanced level of protection for scratch and

abrasion resistance. This enhances the weatherability of the

hard coat layer, and delivers the performance necessary to meet regulatory standards.

‘We wanted everything about the Abarth 695 Biposto to evoke

‘Our EXATEC coating technology proved vital to creating a

HEAD of product marketing. ‘SABIC delivered to us the solution

Scott Fallon, General Manager, Automotive, SABIC’s Innovative

a sense of racing excitement,’ says Maurizio Consalvo, Abarth’s that made this possible.’

road-ready racing car without compromising the design,’ says Plastics business.

That solution is SABIC’s proprietary EXATEC glazing system. This

For further details please contact:

approach involves applying protective coating layers on the

SABIC Innovative Plastics, Europe

LEXAN resin-based windows. First, a hard coat is applied to the

Sonoco Produces Plant-Based Bottles for Ecover Green Cleaning Line

onoco

(NYSE:SON),

one

largest diversified packaging

the

companies, is producing plant-

based plastic bottles for Ecover’s new home care line. After joining forces with Method in 2012 to become the world’s largest green cleaning company, Ecover® has launched its

popular green brand in North America with a fresh

new look in celebration of

the

company’s

birthday, while maintaining

a focus on sustainability,

efficacy and best-practice manufacturing.

‘As a leader in the green cleaning

space, Ecover sought a packaging

POLYMERS Communiqué l February - March 2015

Web: www.sabic-ip.com

partner who could collaborate on

post-consumer recycled (PCR) resin.

meet an aggressive commercialiSation

plant-based

sustainable packaging solutions and timeline,’

says

Andrew

Moreno,

Procurement Director, Ecover North America. ‘We also required responsive

The bio-resin, which is produced using feedstock

and

recycled

resin collected from municipal curbside

programs across the U.S., uses up to 90 per cent less energy and emits

service and a near-site manufacturing

75 per cent less greenhouse gases

environmental impact. Sonoco

resin, and is recyclable in most curbside

facility to minimise lead times and has the ability to provide all of

this and perfectly meet our needs. We feel this new line of packaging will help Ecover

reach more consumers while

continuing to be deeply rooted in nature-based science.’

Ecover’s new look hit store

shelves across the U.S. in Sonoco’s

extrusion blow-moulded bottles

compared to petroleum-based virgin recycling programs.

‘Sonoco is proud to partner with Ecover

to become the brand’s HDPE bottle

provider in North America, collaborating to produce a fresh new line of bottles,’ says

Jeff DiPasquale, Vice President, Sonoco Blow Molding. ‘Our material and technical

expertise, responsiveness, and customer

focus created a perfect match between Sonoco and Ecover.’

made from Plantplastic, Ecover’s

For further details please contact:

high-density polyethylene (HDPE) and

Web: www.sonoco.com

proprietary blend of bio-sourced

Sonoco, USA

Versatile TPEs Developed by Teknor APEX

versatile series of TPEs developed by the Teknor Apex company for consumer electronics provides the enhanced functionality, pleasing

tactile properties, vivid colour and durability that are particularly valuable for constant-use personal devices like in-ear headphones, computer mice, fitness trackers and smart watches.

To be introduced at NPE 2015 (Booth S24055), the consumer electronics series of compounds is part of the Monprene® family of TPEs. All products in the series

exhibit resistance to skin oil, stains, household chemicals, and UV and are free

Nordson to Introduce New Plasticising Unit

high-rate plasticising unit incorporating an innovative screw design produces enhanced-

quality melt at rates that make possible shorter cycles in injection moulding of high-speed, thin-wall packaging, it was announced today

by Nordson Corporation, which will introduce the

system

NPE

2015

(Booth

W6263).

of latex, phthalates, BPA, and heavy metals. Grades for over-moulding show

The Nordson XALOY Quantum™ plasticising system

by Teknor Apex makes possible a wide choice of surface properties - from

increase the rate of plastication

excellent adhesion to polycarbonate, ABS, and PC/ABS. Custom formulation

includes a barrier screw designed to

plastic-like to rubbery, from silky smooth to ‘grippy’, and from glossy to matte.

The compounds can be supplied in light, natural-coloured pellets or customcoloured to match any requirement.

for

material

unmelted

while

minimising shear forces on

polymer that is already in a molten

state. Along with the innovative screw, Nordson

supplies a custom-designed poppet-style non-return valve, whose free-flowing channels prevent polymer degradation and whose rapid shut-off ensures shotto-shot consistency.

‘The Quantum™ system delivers optimum melt

quality at a rate that reduces actual screw recovery time by 10 to 15 per cent in comparison with existing Teknor Apex also provides engineering support for application development and supplies identical formulations around the world, according to Brian Mulvany, Senior Manager of consumer, industrial, and electrical markets for the company’s Thermoplastic Elastomer Division.

high-performance plasticising units, enabling it to

keep pace with the exceedingly short cooling times

in high-volume production of thin-wall parts,’ says Tony Genova, Engineering Supervisor for screw manufacture. ‘As a result, moulders who use the

‘Monprene compounds for consumer electronics derive from commercially

Quantum™ processing system are often able to

as medical, wire and cable, personal care, and safety products,’ says Brian

yielding a rapid return on investment.’

optimized for electronics applications that involve prolonged use in intimate

separate solids from molten polymer so that the

proven TPEs in markets where Teknor Apex has longstanding expertise, such

reduce cycle times, increasing profitability and

Mulvany. ‘Building on this experience, we have developed property portfolios

A barrier screw has a middle section designed to

human contact.’

heat and shear forces applied to the solids can

At NPE 2015, Teknor Apex will highlight the following Monprene grades for consumer electronics:

Monprene OM-13255 and OM-13265 Over-Moulding Compounds for

Monprene OM-16277 Over-Moulding Compound for earbuds.

Monprene OM-12268 Over-Moulding Compound for smart phone cases.

Monprene OM-12267 and OM-12245 Over-Moulding Compounds for

Monprene CE-17000 Series for jacketing of earpiece cords.

l l l

wearable devices.

grips on computer mice or game controllers.

‘In the screw for the Quantum™ system, we strive

for a mass balance throughout the length of the

screw, accommodating the differential between the bulk density of the pellets being fed into the

system and the density of the molten polymer,’ says Tony Genova.

Nordson custom designs each screw for the Nordson XALOY plasticising system to meet specific customer requirements.

For further details please contact:

Web: www.teknorapex.com

Web: www.nordson.com

Teknor Apex Company, USA

be maximized, increasing the plastication rate.

Nordson Corporation, Ohio, USA

POLYMERS Communiqué l February - March 2015

INTERVIEW

Vimal Kedia Founder and Managing Director Manjushree Technopack Limited

Plastics Packaging Industry Set to Triple by 2020 The Indian packaging industry has taken great strides over the last few decades. The packaging industry, as a whole, has been witnessing phenomenal growth of 15 per cent year on year, and across all formats of packaging emphasises Vimal Kedia in an interaction with

POLYMERS CommuniquĂŠ. His company is over three decades old and has stayed ahead of the market, thanks to the vision and willingness to reinvent themselves to meet market requirements.

Q. What changes do you expect the plastics packaging industry to witness over the next five years? The plastics packaging industry in India is going

to grow three times its current size by 2020. As multinationals belonging to different segments are entering India, the scope of packaging is widening.

The modern retail requires better packaging and good display to lure consumers, so innovative plastics

POLYMERS CommuniquĂŠ l February - March 2015

packaging will be the need-of-the-hour. Intensifying

demand and improved automation will catapult growth of the packaging industry in India. To satisfy

demand, we will have to install faster machines

which will produce three to four times the current output. In addition, once volume size increases, we

will be in a better position to provide economically priced products.

Sustainable packaging too will come of age. In most

developed countries, using at least 10 per cent of

are 2008 and newer, in terms of keeping up

the same happening in India too.

introduction of PCO-1881 implementation for

recycled plastics has become a norm. We will see

Q. How has the growth of the rigid plastics packaging industry been? What is the growth forecast? The Indian packaging industry has taken great strides over the last few decades. The packaging industry, as a whole, has been witnessing phenomenal growth of 15 per cent year on year,

There are a lot of

developments in

western countries with respect

to eco-friendly packaging,

which are slowly

catching on now in India as well.

its customers, wherein the weight of a bottle

and cap was brought down by over 8 per cent, resulting in substantial savings in cost.

Manjushree was also the first to bring in the multilayer barrier technology to India for the

first time in 2002 for manufacturing ketchup bottles in plastic.

and across all formats of packaging, including

PET. Speaking specifically of the rigid packaging

Q. What are your thoughts on India as a global processing hub for plastics?

segment; PET or the plastic packaging segment

is most dynamic, witnessing many changes,

India is one of the top five global economies

innovations and growth.

and is expected to be the third largest by the

turn of this decade. Plastics, one of the fastest

Over the last few years, the industry has grown

to the status of a leading sector in the country

with a sizeable base comprising of organised

and unorganised players. We foresee an annual growth of 15 - 20 per cent every year. Like for any

other industry, there are a few roadblocks - factors like forex fluctuation, policy changes, increase in

taxation and interest rates that discourage new investors from putting up new facilities. It may

also deter existing players from increasing their capacities. But over the next few years, we expect positive sentiments to prevail.

Q. How do you rate the technology being used by processors of today? There is always lot of room for new technology.

growing industries in India, have a vital role to play. The Indian plastics industry is expanding at a

phenomenal pace. Major international companies from various sectors such as automobiles, electronics,

telecommunications,

food

processing, packing, healthcare etc. have set-up

large manufacturing bases in India. Therefore, the demand for plastics is rapidly increasing and India will soon emerge as one of the fastest growing markets in the world.

Q. As regards ‘plastics and packaging’, which do you identify as the core strengths of India? I believe both are seeing tremendous growth in India and complement each other’s success.

The packaging sector in India has a lot to

The Indian packaging industry has risen

countries and it is imperative for processors

a phenomenal growth of 25 - 30 per cent

latest technology. Manjushree is a torch bearer

common form of packaging in recent times

landmark developments for it customers. This

yet unmatched by other forms of packaging.

new technology and infrastructure. We have

consumerism have provided a boost to the

the-art machines and technology and with

the demand for plastic packaging materials.

more into automation.

sector, along with rise in demand witnessed

We installed Husky technology, which is the

industry, and the paint and lubricant industry

achieve as compared to other developing

significantly over the last 10 years, witnessing

to think ahead of their times and bring in the

year on year. Plastic has emerged as the most

for innovations in rigid plastics, with some

because of its unique benefits that are as

has been possible by staying ahead in terms of

The emerging retail sector and increased

equipped ourselves with the latest state-of-

packaging sector, which further stimulates

our expansion plans underway, we will invest

Accelerated growth in the food and beverage

de facto benchmark in the industry to produce

the highest quality of packaging material for the beverage, juice and bottled water sectors.

All our machines to manufacture PET preforms

with the market – Manjushree pioneered the

within the FMCG sector, the pharmaceutical together comprise some of the key factors propelling the plastic packaging sector.

Q. With the processing industry quite

POLYMERS Communiqué l February - March 2015

fragmented, do you see a phase of consolidation to follow?

which could be manufactured using lesser energy, cost-effectiveness and viability. There

The plastics industry is very capital intensive.

are a lot of developments in western countries

whereas it may be three times in other

which are slowly catching on now in

So, CAPEX to turnover ratio is just 1.5 times,

with

industries. There is stiff competition in the

India as well.

market and smaller players will not be able

to sustain themselves and, therefore, we will witness some consolidation. Every day, new

units will emerge and many others may shut down. The process of shutting down a business

is slow, as the owners continue to struggle for survival. Going forward, what we understand

from our experience is that consolidation will happen not only in our industry, but also in every other industry.

Q. With packaging being one of the biggest users of plastics, how do you look at the growing concern as regards sustainability? The impact of packaging material on the environment is at the centre of much debate.

It is high time Indian packaging researchers focus on sustainable innovative concepts

respect

eco-friendly

packaging,

Manjushree has worked extensively with Coca Cola to reduce the weight of the PET bottle used

for packaging soft drinks. This technology goes

by the name of light-weighting, which lowers

the amount of plastic used in a PET bottle and results in reduction of carbon emissions and in

the long run, also results in significant savings for the customers.

Q. For the benefit of the readers of POLYMERS Communiqué, please highlight your 360⁰ approach as a packaging solution provider. Manjushree offers speciality plastic packaging solutions to leading brands in the FMCG, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

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POLYMERS Communiqué l February - March 2015

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INTERVIEW

India, a Growing Market for Borouge

Laurence Fraser Jones shares his views on India’s growth in the packaging industry, the need for sustainable development and

Laurence Fraser Jones Vice President Marketing Centre - Film & Fibre Borouge Pte. Ltd.

Q. With focus on ‘Taking India to the World’, what are your views on the growing importance of India?

going green with

As the second most populated country in the world, India has

plastics.

powerhouse. With a continuous demographic shift into the

always carried a high potential to become a major commercial

middle class, associated with the increase in consumption and

development of educated young and business savvy individuals,

the future of India can only go from strength to strength. There

has long been a feeling that something is holding India back from fulfilling its destiny, but that feeling has gone now. The

Indian business leaders seem to be showing increased confidence

POLYMERS Communiqué l February - March 2015

in the new Government, India will definitely face a

not know what to do with the packaging once they

Q. ‘Going Green with Plastics!’, your thoughts on this expression.

My feeling is that we should re-focus innovation to

bright future.

The use of the green tagline is overused and my fear

is that the wonderful environmental message that we bring by using plastics gets diluted and treated

rather cynically by consumers when we use such

phrases. The fact is that plastics are very good for the environment and for sustainability, in general – if the

right plastics are used in the right applications in the

right way. The use of plastics reduces consumption of fuel, wastage of energy, food and water. It can also

increase the production yields for food. Plastics are

recyclable and can also be returned back to energy if we have sustainable waste management

systems in place. All these benefits will soon

‘The flexible

packaging market is growing faster

be seen as an absolute requirement, if we are to be able to sustain population growth over the coming decades without completely depleting

than the GDP of

the earth’s resources.

the country as a

I truly believe that the future is very much

whole and, with

dependent on plastics but the vast majority of

the increased

people in the world do not know this and we

in the industry need to inform them without

demands on

have removed it.

use the strengths of today’s polyolefins to make a major redesign in packaging. Instead of only looking

at down-gauging, we should build re-usability into

packaging. After all, reuse is actually the best form of recycling as it consumes no energy to transport,

re-process and re-manufacture a new product.

With the high quality of today’s polyolefins, this is easily achievable.

Q. Please give us an update on the Indian markets related to fibre and films? The sector of the Indian market that is of particular

interest to me as VP of Borouge’s Marketing Centre Film and Fibre, has to be the flexible packaging business – and, as stated above, in particular packaging for food. The Indian demographic is

changing quickly. The middle class is growing and disposable incomes are increasing.

As always, innovation is pushing packaging from

traditional materials to plastics and ultimately, to flexible packaging that fulfills all the elements of

sustainability mentioned previously. This means that the flexible packaging market is growing faster than

performance

resorting to any clichés and taglines that might

gauging, I see a

Q. In today’s era what do you see as a changing role of innovations?

gauging, I see a flourishing market for products made

for products made

When I look at the role of innovation in

Q. Across your product segments, which do you see as your biggest potential market in India?

turn people away from the real message.

while down-

flourishing market using the Borstar process’.

polyolefins, I continue to be amazed with the growing pace of activity. Not just the speed

at which new innovations come up within a fairly limited product portfolio of PE and PP,

but also the fact that with each new innovation, the

door is opened to the needs of the next generation.

We expect and receive amazing properties from

polyolefins these days. Properties that, not so long

ago, you could only get from engineering polymers or alternative (non-plastic) materials.

Packages will almost disappear as they get thinner, but we expect them to perform even better at protecting the contents – and due to great strides in innovation

we are getting what we ask for! Yet this is only truly recognised within the industry. The general public sees a package as something that simply needs to

be removed to reveal the goodies that they have spent their hard earned cash buying. Then they do

the GDP of the country as a whole and, with the

increased demands on performance while downusing the Borstar process.

When I see the growing demand for food and the

need to be more efficiency in the production of

food, I see a major opportunity for Borouge and the Indian agriculture sector to work together. Little

food in India is currently grown in greenhouses with controlled irrigation and fertilizer feed. Borouge brings a unique Borstar based product for greenhouses, which due to its natural matt surface, provides the optimum transference and diffusion of

light to maximise crop yields. Our Aquility® irrigation pipe product ensures optimum water usage with minimum wastage and our owner, Borealis, provides

liquid fertilizer systems which can be distributed within the irrigation system. Together, we can bring

solutions that will help Indian farmers to meet the

challenge they face in providing more and more

POLYMERS Communiqué l February - March 2015

food, while improving their profitability at the same time. It is a real win-win situation.

Q. Can you please highlight what could be the changing trends in flexible packaging in India? How do you see this compared with the western world? The trends coming to India are the same as those

future. We ignored the growing discomfort over plastics waste, calling it a social issue and nothing

for us to be involved with. We now know this to be a mistake and in India we have a chance to show

the positive side of plastics to the people before

they become disenchanted with our products. Only by managing packaging waste properly (through

facing the rest of the world. Flexible packaging

reuse, recycling and energy recovery), while actively

other goods. The goods being packaged usually

the public, can we ensure that people will come

is needed more and more to preserve food and

showing the many positive benefits of plastics to

carry a much larger carbon footprint compared

with us on our sustainable journey...

wasteful â&#x20AC;&#x201C; as long as the goods are properly

protected all the way from the farm to the kitchen

Q. From a global perspective, how does Borouge see its Indian operations?

table. This needs to be done while consuming less plastic and less other resources (like fuel for

As we expand our manufacturing operations in Abu

transportation). This trend is the same the whole

Dhabi, we look to India as a great market for our speciality polyolefins.

to the package, so using a package is never

world over.

However, we have an opportunity to learn

from the mistakes of the plastics industry of the

western world. At that time, we assumed that all our innovations and our positive impacts on the environment would be enough to ensure our

POLYMERS CommuniquĂŠ l February - March 2015

To know more, please subscribe to Polymers CommuniquĂŠ at

subscriptions@polymerscommunique.com

INTERVIEW

Time for Upgradation , Consolidation and Corporatisation Ashok Goel Vice Chairman and Managing Director Essel Propack Ltd.

In India, need to recognise the talent as capital is true for every business, hence the polymer processing sector cannot be excluded from that need says Ashok Goel in his interaction

with POLYMERS Communiqué; he also highlights his company’s latest innovations and the

steps it is taking in the non oral care segment to get ahead while staying the market leader in the oral care category.

Q. With India being poised to be a global hub for plastic processing, what more competencies does India need to build? India is a large market for tubes and other plastic packaging. However, to transform into a global hub for plastic processing, much more R&D efforts and

improved process capabilities are required. While a few companies like Essel

have already shown the way, there is a whole lot of supply base that needs to be

upgraded, consolidated and corporatised in order to ensure such capabilities are firmly established. Besides, the plastic processors have a role to play in pushing

for improved products and technologies to be adopted by the customers in

India. There is a lot of customer education and disbursal of knowledge to all stake holders to support and highlight the true benefits of good quality packaging and the need for general upgrade of categories across India.

Q. The changing role of human capital in polymers processing...your thoughts please. The fact that we, in India, need to recognise the talent as capital is true for every

POLYMERS Communiqué l February - March 2015

business, hence the polymer processing sector cannot be excluded from that need.

Our efforts on creating and training the talent pool

shall go a long way from availability of human

Newer

technologies, specialised

resources to employability of human resources. A lot

of good work is happening through institutions like CIPET. However, the demand always outpaces supply,

in these categories is conservatively estimated at 22 billion tubes, globally for several well accepted reasons such as resource reduction, enhanced barrier

properties, excellent aesthetic appeal, investment

efficiency and easy scalability. We believe this conversion process will lead to robust and sustained

growth year-on-year in the lami tubes segment in the near future. At Essel, we expect this conversion

laminate

thereby leaving a void and a mismatch.

innovation in

Q. How do you see the growth of the lami tube business?

around 15 per cent CAGR. As the process gains

Tubes, as a packing medium, are here to stay given their

Q. How have you included sustainability to be a part of your business?

structures,

dispensing systems,

introduction of

anti-counterfeit structures and

capability for high end decoration will be the key

drivers helping

Essel to pioneer in the non oral care segment.

process to boost our annual revenue growth to

demonstrated strengths in protecting the product,

ease of dispensing, optimised resources, aesthetics and appeal in retail shelving. In this segment, lami tubes are fast gaining predominance, helped by new

innovative structures and breakthrough decoration technologies that have been introduced in the recent years.

momentum, the growth rate can even step up.

With its presence in the developed markets of US and Europe, Essel has long embraced

sustainability as a way forward for its product

offerings. Apart from the requirements emanating from our customers, we have also actively

worked on and implemented new generation

In a sense, Essel has been leading this conversion into lami tubes from aluminum and plastic tubes

as well as bottles upto 16 oz. sizes which dominate the pharmaceutical and cosmetic categories,

respectively. The additional market opportunity

products on the platform of resource reduction, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

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POLYMERS Communiqué l February - March 2015

B2B Marketing Communication Specialists RELATIONSHIPS

Key Services Corporate Communication Consultancy

Adeka India Pvt. Ltd.

All India Plastics Manufacturers Association

Arihant Industrial Corporation Ltd.

Asian Packaging Federation

AVI Global Plast Pvt. Ltd.

Bennett, Coleman and Company Ltd.

Blend Colours Pvt. Ltd.

Brückner Maschinenbau GmbH & Co. KG

Central Institute of Plastics Engineering and Technology

Chemicals & Petrochemicals Manufacturers’ Association of India

Ferromatik Milacron India Ltd.

Indian Centre for Plastics in the Environment

Indian Institute of Packaging

Indplas Exhibition

IPLEX Exhibition

J P Plaschem Ltd.

Kandui Industries Pvt. Ltd.

Mitsu Chem Pvt. Ltd.

Next Polymers Ltd.

Organization of Plastics Processors of India

Pennwell Publishing

Plastindia Foundation

Rajoo Engineers Ltd.

Reliance Industries Ltd.

Sintex Industries Ltd.

Technical Training and Research Institute

The Economic Times Polymers

Vasantha Tool Crafts Pvt. Ltd.

Welset Plast Extrusions Pvt. Ltd.

World Packaging Organisation

Content Development

Building Mailing Lists

Media Dissemination

Developing Customer Case Studies

Sales Lead Qualification

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POLYMERS Communiqué l February - March 2015

INTERVIEW

VDMA and India - The Big Picture Thorsten Kühmann Managing Director VDMA Plastics and Rubber Machinery Association, Germany

In an interview with POLYMERS Communiqué Thorsten Kühmann talks about India as a world player in polymer processing.

Q. India is poised to be a dominant world player in polymer processing. What are your thoughts? India’s plastic production reached about 11 million tonnes in 2014; China with 57 million tonnes and the US with 35

million tonnes (world production in 2014 was about 300 million tonnes). Hence, India is an important player, not dominant though.

Q. What is the trend of supply of the German plastics processing machines to the Indian market? Over the last few years, the deliveries

of plastic and rubber machines to India

were declining; not only from Germany.

Many expectations are linked to the new

Indian administration. It is likely to have some recovery.

POLYMERS Communiqué l February - March 2015

VDMA Market Report Plastics and Rubber Machinery Manufacturing Set for

Three Per Cent Growth Worldwide; European Market Expected to Stabilise

too is largely in line with our forecast,’ says Ulrich

Reifenhäuser, Chairman, VDMA Plastics and Rubber

Global sales of plastics and rubber machinery will increase

Machinery Association. ‘In autumn, we predicted a

2014 to 2016, according to a trend report commissioned

the 2013 level’, he adds.

one per cent drop in the industry’s sales to just below

by an average of three per cent a year in the period from

for the first time by the VDMA Plastics and Rubber

Machinery Association.

Incoming Orders on the Up: ’For the year as a whole, incoming orders are three per cent higher

A forecast was also made for the first time for manufacturers

compared with the previous year. A welcome 17

per cent for 2015.

lost on the home market in the last few years’,

Back in October, the industry’s sales in Germany were

Managing Director. He adds, ‘In terms of foreign

per cent rise in orders has made up the ground

in the EU. Compared to 2014, it envisages growth of two

comments Thorsten Kühmann, the Association’s

forecast to show a slight decline of one per cent in

demand, the positive trend in the Euro area

the current year. For 2015, manufacturers are expecting

countries has continued with growth of 15 per

growth of four per cent. The

European

manufacturing

countries

cent. Overall, orders from abroad were one per cent below the previous year’s figure’.

and

China account for almost three quarters of global production. The main sales markets are China and the

US, which together take nearly a quarter of the world

German Exports Slightly Down on Previous

Year: In the period to November 2014, deliveries

abroad were 0.9 per cent below the previous

deliveries of plastics and rubber machinery. If the EU

year’s level; the decline slowed in the course of

is included, that takes the figure to 47 per cent of

the year. ‘The export figures also clearly reflect the

world exports.

recovery in our EU partner countries, with German exports to both, the South and the East recording

The outlook for 2015 is for a positive trend in sales to China

strong growth’.

and the US and a further recovery of European markets.

The Year 2014 Saw German Plastics and Rubber

‘Poland

now

ranks

third

among

the

ten

Machinery Sales Slightly Ahead of the Previous

leading customer countries. Growth in China

Growth Anticipated

for breath, albeit at a very high level’, reports

and the US ranked first and second, paused

Year; the Outlook for 2015 - Four Per Cent Sales

Ulrich Reifenhäuser.

German plastics and rubber machinery manufacturers

recorded a slight increase of one per cent in sales last year. As a result, turnover in core machinery manufacturing

remains unchanged at the previous record figure of Euro 6.8 billion.

Q. Have you witnessed any changes in the buying needs of the users here? What according to you are the key differences of sales to India and the western world? India is one of the most price sensitive markets.

In many cases, the pure investment is seen

Outlook for 2015: Four Per Cent Sales Growth

Anticipated: The half-yearly trend survey of the

Association members shows that the industry

continues to be optimistic as 2015 gets under way.

the recently concluded plastics exhibition

in February, 2015 at Gandhinagar, Gujarat, I noticed that sustainability issues seem to

be more in the awareness - energy efficiency

and recycling, for example. This might be the beginning of a new trend.

foremost. It is challenging to promote the cost

To know more, please subscribe to

suppliers. On the occasion of Plastindia 2015,

subscriptions@polymerscommunique.com

of ownership idea; a disadvantage for high-end

Sales Developing as Forecast: ‘The 2014 result

Polymers Communiqué at

POLYMERS Communiqué l February - March 2015

INTERVIEW

Q. What according to you are the changing automation trends being adapted by the plastics industry?

gauge variation, thickness control and raw material

saving. Similarly, in the case of inline drip lines, (mainly used by irrigation systems manufacturers) we

The Indian plastics industry has undergone a

are now offering machines with line speed of upto

other manufacturing sectors, fast and continuous

Automation, thus has become very important for the

sea-change in the last two decades. Unlike many technology upgradation is the main feature of the

plastics industry. The adaptation of automation and new technologies enables a manufacturer

250 MPM with 800 - 1000 drippers per minute.

manufacturing process to ensure quality, productivity and efficiency.

products. These are in turn essential elements to

Q. As a machinery supplier, what further operation conveniences you believe could be incorporated in the lines you offer?

of plastic processed goods.

to emphasise more on automation for operational

achieve

consumption,

higher

output,

compact

design

lower and

power

quality

meet sophisticated and ever-changing demands The Indian plastics machinery manufacturers have been actively pursuing the upgradation of innovative

and latest technologies being introduced in Europe and the USA to cater to the requirements of higher

In connection with the earlier question, I would like

convenience. At Kabra, we have developed machines at par with global standards with our state-of-the-

art manufacturing facilities located in Daman, India. Our engineering

outputs and quality products.

For example, in the case of extrusion, automation has

reached a level where very less human intervention

is required in running high output machinery. Blown film plants, single and multilayer films upto 11 layers

and machines with output capacity as high as upto 800 kgs per hour have become normal requirements of the quality processor. Automation is essential to address and control issues such as

POLYMERS CommuniquĂŠ l February - March 2015

team has developed machines which are compact and can be installed very easily with optimum installation

time. Our inline flat drip line can be installed in just seven days. Recently, we demonstrated a very compact, high speed twin conduit line with 2 x 25

MPM with combined haul off cutter and the newly

developed twin die head and vacuum tank. Operational

convenience and speed is the need-of-the-hour and we have been consistently delivering the same to our customers.

Q. For the benefits of the readers of POLYMERS Communiqué, please share with us your thoughts on the growth of the Indian plastics processing machinery sector over the next 3 - 5 years.

Machinery Upgradation is Vital

I have always been a hardcore optimist about the

development and growth potential of the Indian plastics industry, since the 1960s when we started the Kolsite group as an extrusion machinery manufacturer and

processor. Looking back, the growth could have been much faster, but certain restrictive policies then did not help.

Today, the Indian plastics industry has come to a stage from where we can take it forward very fast to newer

heights, newer dimensions and achieve a target of

20 million tonnes per annum of polymer consumption in the next five years.

Fortunately, the new Government is very proactive about

giving a big thrust to the development of the Indian

Technology and innovations are becoming the order of the day for the plastics industry. With world players looking to reduce costs, upgradation of machinery plays a very important role, says S. V. Kabra in dialogue with POLYMERS Communiqué.

plastics industry. It is an ideal industry to implement our vision of ‘Make in India’ and ‘Made for India’. To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

S. V. Kabra Chairman and Managing Director Kabra Extrusiontechnik Ltd. Mumbai

POLYMERS Communiqué l February - March 2015

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INTERVIEW

Energy Efficiency in Machinery for Flexible Packaging

Peter Steinbeck Managing Partner Windmöller & Hölscher, Germany

POLYMERS Communiqué l February - March 2015

Thomas Lengenberg Sales Director

The big subject is of sustainability connected to repeatability; an area where technology can help. Peter Steinbeck and Thomas Lengenberg speak to POLYMERS Communiqué. 35

Q. Repeatability is a critical and desirable parameter for any processor. As a machinery manufacturer providing equipment for extrusion, printing and converting to the flexible packaging industry, how do you deal with this issue? Peter Steinbeck (PS): The aim of any processor is to achieve better stability

of a process and higher productivity.

This can be done by the machining parameters that influence the output of

the machines. We aim for our machines to provide stability, consistency of quality and reliability regardless of

the user. Our machines are equipped with

intelligence

that

guides

the

operator in identifying possible savings potential in the course of the production process by achieving optimal output

with minimum energy use, and enables detailed monitoring of the production

process, providing a basis for quality

consistency. The big subject is of sustainability connected to repeatability; a subject where technology can help.

Thomas Lengenberg (TL): When it comes

The new insulated covering lowers energy

developed a system that can analyse the

use of energy on the heating side as well

to printing machinery too, we have

exact colour positioning for each shade.

The machine guides the operator on the inputs that can help to achieve the required colour. The machines have the

capability to store the recipe so that during printing, the colour can be replicated using

the prescribed inputs, without the operator

having

trial-and-error.

through

Q. You have claimed energy efficiency as one of the USPs of your machines. Can you share the changing patterns of energy consumption per unit of output with regards to any specific category of W&H machines? PS: A good example is the VAREX 2,

our machine for blown film extrusion. As sustainable handling across the entire process chain has been gaining

increasing importance with regards to film production, the focus at each phase

of development of VAREX 2 has been on sustainability.

consumption and dissipation, reducing on the cooling side. We offer the lowest

energy consumption machines. Infact, there are a lot of little things that add on to low energy consumption.

Q. With rapidly changing market trends, what methodology does W&H follow to ensure that its machines do not become obsolete quickly? PS:

are

innovation

driven

company that works to fulfill the goal of getting optimum productivity for the users of our machines. Our machines

use modular designs, which enable multiple configurations for a range of

user

requirements,

production

environments and product portfolios.

The machines are designed for future upgrades; innovations can be added on later ensuring full value to our customer. To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

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POLYMERS Communiqué l February - March 2015

INTERVIEW

Q. Can you please update us on the global trends in the petrochemical business? How are the trends in India? The mature markets like US, Europe, Japan etc. experience a growth rate in the range of 1 to 3 per cent per year. Growth

in the China market is most significant, ranging between

7 to 15 per cent per year for different types of products. The growth rate in the Asian market, in particular, is observed to be quite buoyant. The growth in India is quite significant. CAGR for the last five - six years has been registered at 8 to 15 per cent per year for different types of products. Going forward, India is expected to also grow in double digits. The demand elasticity of petrochemical growth is linked to 1.5 to 2 times that of GDP.

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

Siddharth Mitra Executive Director (Petrochemicals), Indian Oil Corporation Ltd., New Delhi

Need for Niche Segments in Petrochemicals Niche and speciality segments in the petrochemical segments have, by and large, not

been focused on and as such, these markets pose a lot of opportunities for growth. The

polymer producers need to target moving into these niche grades, primarily for usage in the automobile segment, masterbatches, compounding etc. Siddharth Mitra sheds some light during his chat with POLYMERS Communiqué.

POLYMERS Communiqué l February - March 2015

INTERVIEW

India

a Promising Market Ludwig Eckart COO Sales & Project Management Brückner Maschinenbau GmbH & Co. KG, Germany

Ludwig Eckart talks to Polymers Communiqué about Brückner’s relationship with the Indian market and the new technologies the compnay plans to introduce.

Q. How has India as a market evolved for Brückner over the last few years? India is one of the most important markets for our company –

and the recent positive references from Indian film producers will ensure a further positive business development for us in

this region. India, traditionally, has a high demand for BOPET

packaging film and thus for appropriate stretching lines. In

the last years, we constantly enhanced our BOPET technology, reaching line speeds above 500 m/min, at the same time

POLYMERS Communiqué l February - March 2015

providing operating stability at such high

speed. We also constantly improved the handling and the efficiency of our lines. This was widely accepted by Indian film producers

and our sales figures in this area went up. BOPP

film applications are on the rise in India also and our position as worldwide leading BOPP line supplier helped us to win numerous contracts in this field.

most important markets for our

During the recently held Plastindia 2015

company – and

the recent positive references from Indian film

producers will

ensure a further

positive business development for us in this region.

In all film stretching lines, Brückner Maschinenbau

continues to optimise the possibilities for energy savings. Our successful measures in this field include low energy twin screw and single screw extrusion systems for all kind of lines, a direct fluff

feeding system for BOPP, direct edge trim recycling

Q. As regards BOPP, what new technologies is Brückner planning to introduce in the Indian market?

India is one of the

Q. What specific steps has your company taken to incorporate sustainability as a part of your offerings?

exhibition in February, 2015 at Gandhinagar,

Gujarat, visitors at our Plastindia booth got to know more on the latest information about

for BOPET, direct drives, TDO heat recovery or regenerating energy for line drive systems. Our

latest highlight is the ‘Intelligent Line Management’ (ILM) including an energy monitor for measuring

and analysing the energy consumption of the film production process as a base for continuous energy optimisation.

lines for the manufacture of high-quality

But, sustainability in film production also refers

considerably above 500 m/min. To reach this,

number of process steps and processing bio-based

like an even more efficient water removal in

we have demonstrated the latest developments

stretching unit (MDO) for enhanced high

material consumption or the manufacture of ultra-

with a new chain track system in the

process steps.

BOPP films which can achieve working speeds

to reducing raw materials usage, decreasing the

we have introduced plenty of innovations

and bio-degradable raw materials. At Plastindia,

the area of the chill roll, a new longitudinal

such as down gauging of films to reduce raw

speed performance, an innovative platform

high barrier films (UHB) to reduce subsequent

transverse direction orienter and a newly designed attention

Q. What is the positioning of your technology centre and how does it benefit customers?

production. Maintenance efforts are reduced

Brückner’s worldwide unique technology centre

change-over time from one product to the

stretching technologies under one roof. It is rented

production – was further reduced.

suppliers for testing new resins and developing

high-speed

winding

unit.

Special

was paid also to an increased uptime of the

the

enables comprehensive R&D for all kind of film

other – extremely important for the BOPP film

to our customers, converters and raw material

much

possible

and

especially

new film structures. Some of our customers also want to produce samples for further

converting steps or for premarketing

activities.

They

benefit from a broad portfolio of

film

stretching

modes:

Biaxial sequential stretching,

biaxial simultaneous stretching, mono-axial

stretching

longitudinal (MD) or transverse

(TD) direction, all stretching modes from roll to roll or

with inline extrusion or in

combination with inline coating, layer configurations from one to seven layers, using up to five extruders. On our pilot line, we

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

OPINES

andtner

Markus Gschw

Germany Sales Director bH & Co. KG, chinenbau Gm Brückner Mas

ality to Write

st on Qu Brückner Thru

India Story

quality does

s Gschwandtne

ords of Marku

are the w matter’, these

pany then the com oup and since Gr e ar rw Ga r in 1970 fo dia 2015 in iqué at Plastin India way back ERS Commun st machine in M fir LY its PO d le ith al veloping w st Brückner in candid chat plications is de gradually. In a r industrial ap try fo t un ke co ar e m th e g in s said that th spread its win r energy. r them!). Marku otive and sola essful event fo cc su (a r ga pecially autom es s, or Gandhina ct se ina which th in various that unlike Ch dia due to grow opines, adding he very fast in In t’, uc od companies pr speciality of the Indian commodity to t, as the spirit m ke ar fro m g in rt go po is ex y rategy which as well as the ‘The India stor India centric st grows in India ng a vi di ha In t, is ke er ar seas m well. Brückn an, which grows on over k overseas as thought out pl d make a mar a but more a an di t In ke in ar ts m l en ca r year m lo age of 8% pe n-into invest is to conquer ‘There is no ru own at an aver . gr id s sa ha he ny , ity pa nd qual at the com revolves arou as indicated th t’ he adds. It w ke ar m e th r is very good fo tions that help the latest solu . is de ca ny de pa m st la co over the ing to the the which accord applications in er offers BOPA as well as for kn g in üc Br ag t, ck ke pa ar dian m to their ms for food Looking to In vantages due ance. BOPA fil their perform er plenty of ad off ise ey tim th op as t to s ke e Indian mar film producer interest for th of increasing e ar or ct se odours. al medic that s, flavours and latest solutions towards gase s tie er op pr kner presents üc Br s, m fil good barrier y gh-barrier lue specialit tion lines for hi n of added va uding produc r the productio cl fo in io at ol th rtf id sa po The group the efficient enlarge their PET, lines for diversify and r BOPP and BO producers to fo m gy fil lo an no di In ch help g (ILC) te ous LISIM , inline coatin µm, simultane 5, 7 or 9 layers esses below 3 kn ic th to n BOPP films in w logies for citor films, do off-line techno gh quality capa s, in-line and hi tie of er n op tio pr e uc m prod , dedicated lin adjustable fil PS, PP or PVC. very specific, O e G, ev Thi PE ac to on technology ance based sheet, -value appear tant solar back eves with high ch as UV-resis sle su kns rin io at sh cy, ic y pl trend ovoltaic ap ess for efficien EVAPORE proc market of phot th ed nt ow te gr e pa e th r layouts fo lines with th ectrical st growing el m production serving the fa ry separator fil ns tte io ba at ic ed pl nc ap adva d EV ality for 3C an d consistent qu high output an ts. pliance marke vehicle and ap and clip cleaning service, for example, is widely l minded. Here

ry technica ‘Indians are ve

have already tested numerous film types using a wide variety of resins. Some examples include BOPP low SIT films, MD shrink label films or capacitor films

and 5- / 7-layer barrier films, BOPET ultra-thin and optical films, BOPE display and barrier shrink films,

BOPA low shrink and high barrier films, as well as sleeve and battery separator films.

Q. Do you have any plans to expand your footprint in India beyond your current scope of service, engineering and support? Many years ago, we established a powerful service and sales organisation in India, dedicated to the needs of film producers. Our local chain

accepted throughout the film industry. Local process specialists as well as electrical and mechanical service engineers support our Indian

customers during the start-up of a new line and provide service on running lines. Going forward, we will further extend our service with more personnel and enlarged manufacturing capacities.

Above that, our R&D teams at our headquarters are

working

closely

resin producers.

with

Indian

film

and

To know more, please subscribe to Polymers Communiqué at

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POLYMERS Communiqué l February - March 2015

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INTERVIEW

Plastics A Better Alternative An insight into how plastics can be a greener option than is commonly believed explains S. B. Dangayach in dialogue with POLYMERS CommuniquĂŠ.

Q. Plastics are greener than what most people believe. Your thoughts on this subject. All materials have their strengths and weaknesses. The Life Cycle Analysis (LCA) of a given material encompasses all factors that are worth considering. Plastics are a huge suite of materials, compounds,

alloys

and

combinations that are well

accepted in our present

S. B. Dangayach Managing Director Sintex Industries Limited Ahmedabad POLYMERS CommuniquĂŠ February - March 2015 l

world and help us in designing and delivering

sites and public places for temporary or semi-

convenience. The family of plastics is also

of different kinds of plastics or composites will

products and solutions for our comfort and a fast expanding group of materials that

are powering all innovations in the field of material science.

For many of the commonly used products such

as pipes, PET bottles, water storage tanks etc.,

LCA studies have been done against other

By combining

proper awareness, disciplined conduct

by all of us,

implementation of ‘polluter pays

principle’, proper

pricing of services offered by local Governments

and collection of relevant

charges from

polluters, we can create a positive

perception about plastics in society and the country.

alternatives. In each of these studies, plastics have emerged as the superior alternative.

It is appropriate for us to, therefore, go in for a holistic approach and take decisions based

on scientific and rational LCA or similar studies. I strongly believe that plastics will

temporary use. The toilet superstructures made surely be a better alternative whereas mobile

toilets made of plastics will rule the roost. With

respect to the sanitation connected with these toilets, plastic septic tanks, soak pits or package

sewage treatment plants will surely score over other alternatives.

Coming to air pollution, non-woven plastics or technical textiles or composites will be an integral part of various systems that will

become a common place with increase

in awareness and demand of pollution control equipments.

prove to be greener than other materials as

Managing

energy efficiency, resource efficiency, eco-

with the help of plastics which in turn will

they will show better scores on counts of

friendliness and health impact. Incidentally, for any green concept, these four factors are the fundamental pillars.

Q. What kind of fit do you see in the ‘usage of plastics’ in the ‘Swachh Bharat Abhiyan’?

transportation

and

handling

perishable materials is more efficiently done reduce waste and carbon footprint.

Q. Plastics play a significant role in conserving non-renewable resources for a better tomorrow. How relevant is this statement? Plastic materials are vital and integral to

‘Swachh Bharat Abhiyan’ is indeed a visionary

equipment like wind energy generators,

Narendra Modi and the present Government.

etc. They also have an important role

have to make our habitat and environment

air

and pollution. This programme will encompass

important for efficient manufacturing and

other types of contaminants that make our

and to that extent help in substituting

programme of our Hon’ble Prime Minister, Shri

biogas plants, composters, solar cookers

For the success of the programme, we will

to play in solar water heating, solar

free from dirt, dust, microbes, pestilence, germs

parts made of plastics are, therefore,

solid waste, liquid waste, air pollution and all

operations of renewable energy solutions

living unhealthy and unsanitary.

fossil fuels.

For municipal solid waste, we will have to

With excellent insulation quality, windows

of waste at source into dry and wet. Bins

polyurethane foam or expanded polystyrene

all over the world; and for smaller sizes for

and cold chain infrastructure. The building

will always be the first preference. Wet waste

energy consumption in the country and will

heaters

and

solar

panels.

These

think of immediately resorting to segregation

made of uPVC and insulation dependent on

made of plastic are found to be the best

are essential for energy efficient buildings

homes, buildings or institutions, plastic bins

sector accounts for 40 per cent of the overall

will require collection and processing into

go upto 50 per cent in the next ten years.

compost or biogas wherein plastic-based solutions will be the best.

We have a huge backlog for individual toilets or community toilets across the country. We

To know more, please subscribe to

toilets that are of great value for construction

subscriptions@polymerscommunique.com

are also yet to accept the concept of mobile

Polymers Communiqué at

POLYMERS Communiqué l February - March 2015

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INTERVIEW

Growth is Now Shifting from North America and Western

Europe to Asia, Particularly India Q. For the benefit of the readers of POLYMERS Communiqué, can you share with us global statistics of the market growth of polymers in packaging? The growth of flexible packaging will continue at a

rapid pace for the foreseeable future. That growth is now shifting from North America and Western Europe

to Asia, particularly India where the middle class is growing so rapidly. Indeed, according to a Smithers-

Pira study, ‘Asia is said to witness a compound annual growth rate for 2011 - 2016 of 7.9 per cent, and will represent 55 per cent of the total world

flexible packaging consumption growth during the period 2011 - 2016’.

Q. What according to you will be the top three aspects that would fuel future growth? As I said; population growth, particularly in the

middle class, is a major factor. The rapidly expanding need for safe water, nutritious food and effective pharmaceuticals will further feed this growth. Finally,

Thomas Schneider President World Packaging Organisation

the development of unique film properties such as

even thinner materials coupled with higher strength polymers will play a role, along with the development of nano-technologies that will make films smarter and more adaptive.

Thomas Schneider shares his thoughts with POLYMERS Communiqué on the growth of the polymer industry in India and the challenges that need to be overcome.

Q. India is a growing manufacturing hub in plastics based packaging. What are your thoughts? India is a very industrious country with capable and well-educated people. With these attributes, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

INTERVIEW

Introduction

The fully automated machining centre

Vasantha Tool Crafts Private Limited was established in 1989 and is today, a one-

stop shop for all high-end engineering requirements

mould

design,

manufacturing and testing. The brain child

of technocrat A. Dayanand Reddy, the company has successfully designed and

manufactured over 1600 precision moulds

integrated by the Chameleon Handling System comprising of two Yasda Milling, one Makino Graphite Milling, Two Zimmer

and Kriem EDM and Zeiss CMM reduces the machining hours thereby optimising

productivity and helps in achieving high machining accuracy between inserts for high cavitation moulds.

for various applications like high cavitation

The automated line is duly

with in-mould closing and unscrewing

art CNC machines like the

moulds with fully hot runner systems mechanism for the FMCG segment apart from moulds for consumer and electronics as well as healthcare segments.

Design

Vasanthaâ&#x20AC;&#x2122;s pursuit of excellence begins at the design stage. With a state-of-theart facility that is at par with international

tool rooms, the design team consists of

experienced designers who are tuned in to current worldwide trends in design. The designs themselves are built on the latest

software platforms like Pro E Unigraphics and Autocad.

The focus on quality starts right from the

design stage for manufacturability or DFMEA through mould flow analysis, mould layout and mould design review with the customer

and goes through an extensive validation process before being released to the manufacturing department.

supported with state-of-theSwiss made Mikron high speed milling, Makino and Moriseki etc., apart from

Charmilles

Mitsubishi EDM and

A. Dayanand Reddy, Managing Director Vasantha Tool Crafts Private Limited, Hyderabad

Leaders in Mould Design

Vasantha Tool Crafts Private Limited is today a leading designer and manufacturer of moulds used across various industries. A report.

Manufacturing

Mitsubishi Wirecut for the manufacture of

technology and equipment along with right

Vacuum heat treatment of the inserts

mould to achieve the desired results. High

standards to achieve the right hardness

The company believes in the use of the latest

materials for the various elements of the consistency, reliability and repeatability in

cavity-to-cavity and mould-to-mould insert interchangeability is one of the strengths of Vasantha which is at par with global standards

of excellence. Along with the support of a robust ERP system, the moulds are delivered

with the right quality and qualified as per customer requirements, on time.

intricate and complicated profiles.

is done in-house as per established for the cavity, core and slider inserts. The

cavity, core and sliders undergo various coatings like DLC, nitriding, hardchrome and tin as specified by the customer for optimal functioning of the moulds. Inserts is done in-house as per established

standards to achieve the right hardness for the cavity, core and slider inserts.

POLYMERS CommuniquĂŠ l February - March 2015

Quality

Vasantha Tool Crafts Private Limited has a fully established quality management system that exists throughout the organization to support and

guarantee the quality of the mould right from the

company has a proven track record of supplying superior products made to international standards

for global customers such as Unilever, L’Oreal, Procter & Gamble, MWV, Schneider Electric, Tupperware, ITW Delfast, Nipro etc.

raw material stage to the finished product, including

The moulds are supplied to various countries

CMMs from ZEISS and TESPA, profile projectors and

Germany, France, Belgium, Poland, Italy, Nigeria,

validation of the mould. Inspection tools include a host of other inspection equipment.

Mould Testing

Knowing the importance of quality of mould testing, the company has recently commissioned

a white room, with state-of-the-art all electric

Fanuc injection moulding machines ranging from

50 T to 350 T which are duly supported by auxiliary equipments like dehumidifiers, chillers, mould temperature controllers.

Vasantha Tool Crafts has a sister concern – Renuka

Plastic Crafts which has injection moulding

machines from Husky, Engel and Demag. The sizes of these advanced microprocessor controlled

machines range from 45 -400 tonnes. They are supported by the various auxiliary equipments

to ensure that the moulds are tested in the right

moulding conditions and at optimum cycle times.

Customers

In a short span of time, Vasantha Tool Crafts has earned an international reputation for their quality of moulds, on-time delivery and customer service.

With highly qualified tool design engineers who

come with years of tool room experience, the

POLYMERS Communiqué l February - March 2015

like the USA, Russia, Brazil, South Africa, China,

Egypt, Nepal, Sri Lanka, Thailand, Indonesia, Saudi Arabia, Dubai, Japan etc.

In India, giants of the business world such as

Hindustan Lever Limited, Colgate, ITC, Marico,

L’Oreal, Henkel, Godrej, Philips India, Larsen & Toubro, and Siemens and a host of other

customers have recognised the capabilities of

Vasantha Tool Crafts and continue to repose their confidence in developing new products.

Conclusion The company has successfully designed and

manufactured over 1600 moulds. Vasantha

Tools Crafts Private Limited continues to make on-going investments in the latest equipment and upgradation of technology. A highly skilled

team and the latest processes and systems along with over two decades of experience help the company to deliver the best quality products

in the quickest possible time. Vasantha aims to become the leading supplier in its chosen markets and continues to remain committed in

providing the optimal solution to customers with the best quality, price and delivery along with service support.

INTERVIEW

ASB Ups Ante

Investment in India to touch USD 50 Million

POLYMERS Communiqué chats with Kota Aoki during which he says that he expects India to grow as one of the important hubs for business development throughout Middle East and Africa.

Q. Can you tell us a little about the launch of your machine at the recently concluded Plastindia 2015? We have introduced the ASB-12M ‘Injection-Blow’ machine at

the show. This small and ‘Made-in-India’ model is targeted at the

industrial, cosmetic and pharmaceutical markets by using materials

other than PET, such as PC, PP and PE.

Q. How do you see the growth of the PET market, globally? How does this compare with the Indian market? I see that the global consumption of PET continues to increase and

the growth ratio in the developing countries seems to be much higher than the global average. India should continue to be one of those regions of high growth.

Q. What according to you would be the key advantages of using a single stage ISBM machine against the multi-stage variants? Besides the fact that the machinery itself

incurs lower initial costs, the final products will have more advantages such as high

value added containers, general purpose

versatility, complicated shape design,

avoidance from body scratch etc.

To know more, please subscribe to Polymers Communiqué at

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Kota Aoki President and CEO Nissei ASB Machine Co. Ltd., Japan

POLYMERS Communiqué l February - March 2015

INTERVIEW

Q. India, a growing presence at Chinaplas events. Could you please share more details? The participation of Indian exhibitors at Chinaplas has been stable.

There are over 20 exhibitors from India in every edition. To name a

few, we have Reliance, Alok Masterbatches, Plastiblends from the chemicals sector; also Lohia, Mamata and Rajoo from the extrusion

machinery sector. Among them, Reliance and Lohia have booked

In a candid chat with POLYMERS Communiqué; Stanely Chu talks about India’s growing presence at the Chinaplas exhibition.

large spaces at the show to promote their latest materials and technologies for the China market.

Chinaplas each year receives visitors from over 130 countries / regions.

Indian visitors represented about 5 - 6 per cent of the total overseas visitors in the past two years and is today, among the top five

overseas visitors. In 2014, we lined up with 10 trade delegations to visit the show.

Q. In China, what kind of connect is seen between the industry and academia? In China, there is a close connect between the industry and academia. The Chinese Government’s 12th five-year plan also put

‘industry-academic’ collaboration as one of the important forces for driving industry innovation and building a horde of intellectual and technically competent firms and entrepreneurs.

In the plastics and rubber industries, there are a number of

associations working actively at local and regional levels to promote the collaborations between Governments, academia and corporations.

Production bases were also set up to bridge industry and academia; for

example, Rubber Valley (494 acres) in Shibei District, Qingdao, China

founded by the China Rubber Industry Association, Qingdao Shibei District Government, Qingdao University of Science & Technology and corporations. It aims to build a highly integrated industry ecosystem to promote government-production-university-researchcapital collaborations.

Though Chinaplas is an industrial event, we have been encouraging academia to participate in the show in different forms. In addition to

inviting them to speak at our conferences such as Green Conference To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

INDIA Among the Top Five Overseas Visitors at Chinaplas Stanley Chu Chairman Adsale Exhibition Services Limited 56

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

INTERVIEW

Stretch Films: The Changing Scenario in Packaging Steve Post

Vice President, Cast Film Davis Standard

Special films used for

packaging are seeing a

lot of innovation coming

in based on the changing ways in which consumer needs are growing worldwide, says Steve Post to

POLYMERS Communiqué.

Q. Do you see convertor driven innovation play a role in the flexible packaging industry’s success? As the premier supplier of converting machinery, Davis Standard’s responsibility as a machinery builder is to listen to the needs of our customers, then adapt the

machinery designs to meet those requirements. We feel we innovate to meet our customer’s needs.

To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

INTERVIEW

Adeka, Sensing Opportunities and Growth

Toshinori Yukino Chairman Adeka India Pvt. Ltd.

The China market grew very fast in the last 10 to 15 years, and is more export oriented.

We hope to see similar trends of fast growth and more export oriented plastic processing

in India in the coming years, says Toshinori Yukino who talks with POLYMERS Communiqué about his company’s journey in India this far and its future plans.

Q. What are your company’s key vertical segments in India?

There are many ways in which our speciality

additives can contribute towards fuel

We have an additives related business in

efficiency of car engine oil, light weighting

we have some other business not related

has been very strong in fuel efficiency of cars

PVC, rubber and other plastics. In addition,

of car parts and so on. As you know, Japan

to plastics.

and we have a good track record there. So,

Q. What development do you anticipate the industry could witness in the field of speciality additives in the next three – five years?

our speciality additives.

I have heard that two big changes relevant to us are likely to happen in the Indian industry in the next five years.

Legislation for fuel efficiency and legislation for safety of cars are going to be implemented:

we can surely contribute to this trend with

The ‘Make in India’ campaign of Prime Minister,

Mr.

Narendra

Modi:

The

‘Make in India’ campaign may lead

to a large number of foreign companies To know more, please subscribe to Polymers Communiqué at

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POLYMERS Communiqué l February - March 2015

INTERVIEW

Innovative Chemistries Need-of-the-Hour Solvay’s global speciality polymers and engineering plastics business units have been leading the developments in new and

expanded polymer chemistries for customer applications in

advanced transportation and

automotive, healthcare, electrical and electronics, building and construction, energy and

consumer goods industries. In a chat with POLYMERS

t the recently concluded, triennial Plastindia

2015

tradeshow

Gandhinagar in Gujarat, the company

made it a point to display its wide range of products and services for the Indian market.

Of its 18 manufacturing sites around the

globe, one is situated at Panoli in Bharuch

district of Gujarat. The company is on target to significantly contribute to India’s high growth

market need for speciality chemicals through

all its plants. The offering from these plants is backed by over 2,900 patents, more than 50

proprietary technologies and a force of almost To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

Communiqué, the company’s

officials reveals their plans for India.

(L to R)

Didier Chomier, Business Development and Technical Director India, Solvay Engineering Plastics;

Jitendra Bharihoke, Commercial Director, Solvay Engineering Plastics; Amlan Das, Head of Sales and Marketing India, Solvay Specialty Polymers 64

POLYMERS Communiqué l February - March 2015

F&K 20SIX flexo press

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multi-technology laminator

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POLYMERS Communiqué l February - March 2015

MANAGEMENT

Packaging

An Effective Tool for Branding Packaging is the best medium for communicating the brand and thus, acts as an effective tool for branding.

n the present age of globalisation, product branding and packaging are inter-related and also complimentary to

each other. This is mainly attributed due to the complicated

behaviour of modern consumer. In the modern marketing scenario, the primary objective of the modern consumer is

to have the buying satisfaction at the point of purchase (POP) and the degree of satisfaction is derived in relation to the price paid for a particular product.

Plastic Packaging Materials, the Preferred Choice

In todayâ&#x20AC;&#x2122;s modern marketing scenario, the

consumers are more complex in nature. The

expectations of consumers are much more as

compared to earlier time. Due to this fact, the

product manufacturers are also highly concerned

Prof. (Dr.) N. C. Saha Director Indian Institute of Packaging

POLYMERS CommuniquĂŠ l February - March 2015

to develop customer friendly design of packages.

quick recognition, reduced time for buying

consumers, the packages are developed by using

level of satisfaction to the consumers.

In order to satisfy the requirements of modern

different kinds of packaging materials such as paper and paper board, plastic (flexible, rigid and

semi rigid), metal, glass, composite etc. for the same kind of product. In

the

recent

days,

consumption

materials

are

quite

observed

plastic

high,

that

packaging nearly

50 per cent as compared to all other packaging

Packaging, today, is more restricted to provide the features of

containing and protecting the

product; however, a package also

acts as a ‘silent

salesman’ lending personality to the product.

The package should provide complete information

about the product and create a buying appetite.

However, the buying appetite could be created by

other features such as package design, extraordinary look, convenient features, colour, text, font size etc., but the most important aspect is the ‘brand image’ of the product.

materials. This is mainly due to numerous

In general, ‘brand’ is a symbol or a mark that helps

moulding capability, printability, recyclability etc.

thereby from the competing products of a similar

materials for snack food and bakery products; and

Association, a brand name is a part of a brand

(PET) for mineral water and beverages have

letter to identify the goods or services of a seller

Due to this fact, the plastic packaging

from those of the competitors.

advantages as easy availability, cost effectiveness,

a customer in instant recall, differentiating it

Moreover, the consumption of flexible packaging

nature. According to the American Marketing

rigid plastics, mainly, Polyethylene Terephthalate

consisting of a word, letter, group of words, a

superseded to all other packaging materials.

or a group of sellers and to differentiate them

materials are mostly preferred by the brand

Hence, the most critical point that needs to

owners for making attractive structural as well as graphic design for the consumers.

Product Branding, a Buying Appetite

In fact, the behaviour of the modern

be considered is the brand image. In fact, ‘brand image’ is the view of the customer about the brand. It can be defined as a unique

bundle of associations within the mind of the target customers.

consumers is determined by considering

‘Brand image’ is the set of belief held about a specific

product, price and buying satisfaction. Now,

perception about the product. It is the manner in

aspects and it varies from product to product

Brand image conveys the emotional value and not

satisfaction could be constituted by a large

an organisation character. It is an accumulation of

product, convenient features, usefulness, social

organisation. In fact, brand image is the overall

the consumers. In fact, the consumer could be

from all sources. Brand attributes are the functional

It is also expressed that even a most sophisticated

customers have.

three important factors i.e. quality of the

brand. In short, it is nothing but the consumers’

the term ‘satisfaction’ connotes different

which a specific brand is positioned in the market.

and segment to segment. The consumer’s

just a mental image. Brand image is nothing but

number of features like performance quality of

contact and observation by people external to that

value, sense of price and status that it offers to

impression in consumers’ mind that is formed

motivated to buy or use a product by any means.

and mental connections with the brands that

buyer could show his satisfaction for purchase

Brand image has not to be created, but formed.

even if the product quality is not upto the mark.

On the other hand, an unsophisticated buyer

feels unhappy at the point of purchase due to the non-availability of his / her choice-able goods. In short, the consumer satisfaction is considered to

be very complex in nature. The product package,

as an entity, would be considered successful when it satisfies customer demands.

In this situation, a product’s brand plays an

important role to identify the product towards

decision, no risk and of course, offers highest

The brand image includes product’s appeal, ease-

of-use functionality, fame and overall value. Positive brand image is always exceeding the customers’

expectations and it also enhances the good will and brand value of the organisation. In short, ‘brand image’ is the customer’s net extract from To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2015

POLYMERS CommuniquĂŠ l February - March 2015

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POLYMERS CommuniquĂŠ l February - March 2015

EVENT

CHINAPLAS 2015 Ushers

New Trends in Global Plastics

everaging

experience

nearly

CHINAPLAS,

exhibition

and

the

plastics

years

expertise,

international

and

rubber

industries, has been at the forefront in

driving the development and upgrade of China’s and the global plastics industry. Through the close co-operation with

manufacturers, downstream users and

industry associations across the world, CHINAPLAS is able to acquire first-hand information that not only enables the

creation of a very powerful and practical communication platform for exhibitors

and visitors to exchange ideas and insights, but also transforms the knowledge into

the market trends that drive the plastics and rubber industries forward.

At CHINAPLAS 2015, being held between 20th and 23rd May, 2015 in Guangzhou,

China, there will be added four new high-tech theme zones apart from 11

traditional theme zones to address the ADVERTORIAL

latest emerging demands of the Chinese market. In addition, a series of valueadded services will be put up to further

enhance both, the exhibiting and visiting experience.

Four New Theme Zones Designed to Meet Emerging Demands

combination of properties. Thanks to these

and consumer of plastic and rubber

Composite and High-performance Materials Zone

China is not just the largest producer

products across the world, but also one of the markets with the biggest growth potential.

Fueled

the

gradually

accelerating transformation and upgrade of

China’s

technologies,

economy,

precision

sophisticated

equipment

and high-performance materials are

in high demand. As Asia’s no. 1 and the world’s no. 2 plastics and rubber

exhibition, CHINAPLAS is feeling the

urge to bring upon the world’s leading technological achievements to drive the industry forward.

industries have experienced revolutionary transformation.

Composite

and

High-performance

Materials Zone will make an officially debut at CHINAPLAS 2015 for visitors to witness the latest achievements in this field. It is dedicated to materials

that enable products for aerospace, transportation,

energy,

construction,

marine and healthcare sectors to achieve many mechanical, economic and aesthetic

advantages such as exceptional mechanical strength, weight ratios and durability.

Four new theme zones, namely: Industrial

Automation Zone, Additives Zone, Colour

Additives Zone, Colour Pigment and Masterbatch Zone

Pigment and Masterbatch Zone, Composite

With a gradual growth in pigments,

and High-performance Materials Zone will

Masterbatch and additives industries, a

be set up at the fairground in order to keep

Colour Pigment and Masterbatch Zone

visitors abreast with the markets and new

as well as Additives Zone will be set up as

technologies.

two individual main theme zones rather

Industrial Automation Zone

year in a bid to provide more targeted and

than the sub-zones as was the case last

At the Industrial Automation Zone, apart from

displaying legions of high-tech automated machinery and automated production

lines, the robots parade will be held live, where robots will demonstrate prowess in extraordinary precision and speed.

efficient exhibition platforms of related products and technologies to visitors.

The entry tickets have two categories,

namely one-day pass (RMB 30) and

all days pass (RMB 50). Visiting on 23rd May (Saturday) is free of charge.

In recent years, the rapid development

Visitors who successfully pre-register at

products

or before 11th March, 2015 will enjoy

of the industry and high value-added have

made

many

high

performance materials, composites and

speciality plastics come into existence and fame with its high strength-to-weight

ratios and superior performance with a

innovative plastics, many downstream

www.ChinaplasOnline.com/prereg

free admission and receive a visitor badge in advance. You can also register

through smartphone apps and a mobile website conveniently.

POLYMERS Communiqué l February - March 2015

Events NPE 2015 23rd - 27th March 2015 Orlando, Florida, USA

4th PLASTIC Japan 8th – 10th April, 2015 Tokyo Big Sight, Tokyo, JAPAN

UTECH Europe 14th – 16th April, 2015 MECC Maastricht, The Netherlands

Elmia Polymer 21st – 24th April, 2015 Jönköping, Sweden

The show will feature industry-focused education, showcasing equipment and material suppliers, emerging technologies and running equipment for every phase of plastics processing.

PLASTIC Japan is a show that highlights all kinds of plastic related technologies. It will showcase key technologies for weight reduction, metalalternatives and environmentalfriendly materials.

The leading international exhibition and conference for the global polyurethanes industry. An event to make new contacts, develop business leads and know more on the latest industry developments.

Elmia Polymer is Scandinavia’s largest trade fair focusing exclusively on the plastics and rubber industry. The fair offers a high-class selection in the fields of injection moulding, extrusion and compounding.

Feiplastic International Plastics Trade Fair 4th – 8th May, 2015 Pavilhão de Exposições do Anhembi, São Paulo – SP, Brazil

PLAST 2015 5th – 9th May, 2015 Milan, Italy

Plastec New England 6th – 7th May, 2015 Boston Convention and Exhibition Centre, Boston

PPPEXPO Africa 2015 7th - 9th May, 2015 KICC, Nairobi, Kenya

Renewed and strengthened as the largest trade show in Latin America, Feiplastic is one of the top trade shows in the plastics industry for introducing trends, showcasing launches and generating networking.

PLAST, held in Milan every three years, is one of the most important exhibitions for plastics and rubber industry worldwide. A wide range of products are represented in PLAST exhibits areas.

Moulding the future of plastics, the exhibition gives a closer look at newest technologies, equipment, products and services. The conference gives an insight on the latest strategies, trends and innovations.

The 18th international trade show for plastics, printing and packaging industry in will provide a platform to forge business alliances, showcase technology and interact with African traders.

To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2015

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