A CUSTAGE I N I T I A T I V E Aug - Sep 2020 l Issue 6.6 l ` 150
ANNIVERSARY EDITION
Pankaj Sheth
Lalit Sharma
Director R. K. Metal & Plastic Pvt. Ltd.
B. P. Shiv
Chief Mktg. & Programs Officer Plastic Omnium India
Sunil Dhawan
Managing Director SSF Plastics India Pvt. Ltd.
Paresh Patel
Managing Director Lincon Polymers Pvt. Ltd.
COO KEI Industries Ltd.
Sourabh Doshi
M. Karthik Krishnan
Himanshu Baid
Director Inoflex Pvt. Ltd.
Managing Director United Industries Plastic Pvt. Ltd.
Managing Director Poly Medicure Ltd.
Naveen Talwar
Director Marketing Skypack India Pvt. Ltd.
Industry Bounces Back Makrand Appalwar
Srikanta Khatua
Chairman & Managing Director Emmbi Industries Ltd.
Senior VP Constantia Flexibles Group
Pranav Bhalara
Rajesh Pajnoo
Director Balaji Multiflex Pvt. Ltd.
CEO Truflo by hindware
P. Prabhaker
CMD Baba Group of Companies
Devaraya M. Sheregar Managing Director Devu Tools Pvt. Ltd.
Gautam Rawal
Kudos to the resilience of our industry. Our tenacity has helped us overcome insurmountable obstacles. In this phase that we are passing through, the upbeat business sentiment and the desire to co-operate have played and will continue to play a big role in this bounce back.
Rakesh Tainwala CMD Abhishri Packaging
Country Business Unit Head Factory Automation, Siemens Ltd.
POLYMERS Communiqué l August - September 2020
CONTENTS
Aug - Sep 2020 l Issue 6.6
Industry Bounces Back
32
62
CUSTOMER CALLS
Sourabh Doshi, Director, Inoflex Pvt. Ltd., Indore
66
GOING NORTH
Pandemic can Cause a Delay but Growth is Certain
Changing Needs in the Packaging Industry: Challenging to Keep Pace With
SURE-SHOT
Medical Devices: Witness Significant Increase Within Healthcare Expenditure
Lalit Sharma, COO, KEI Industries Ltd., New Delhi
36
In-mould Labelling Opens Up Big Opportunities in Packaging
CHANGING HORIZON
ADVERTORIAL
74
ANOTHER APPROACH
40
Pankaj Sheth, Director, R. K. Metal & Plastic Pvt. Ltd., Mumbai
TOUCH FACTOR
B. P. Shiv, Chief Marketing & Programs Officer, India - BU Asia
46
NIMBLE FOOTED
49
54
58
70
BPR Realignment and Change in Strategies: The Need-of-the-hour
78
Plastic Omnium - Intelligent Exterior Systems, Pune
Consumer Behaviour is Changing: Be Ready to Offer Something New
Sunil Dhawan, Managing Director, SSF Plastics India Pvt. Ltd.,
Himanshu Baid, Managing Director, Poly Medicure Ltd., New Delhi
LyondellBasell is Advancing the Circular Economy
Easy-to-Recycle: An Emerging Focus of Packaging Design
Naveen Talwar, Director Marketing, Skypack India Pvt. Ltd.,
Faridabad
BAG FULL
India: A Good Manufacturing Hub for Moulded Luggage
Rakesh Tainwala, Chairman & Managing Director,
Tainwala Chemicals & Plastics (India) Ltd. Abhishri Packaging Pvt. Ltd., Mumbai
82
Good Potential for Food Grade Packaging in India
Mumbai
ADVERTORIAL
Pranav Bhalara, Director, Balaji Multiflex Pvt. Ltd., Rajkot
86
Corporate Commitment: The Big Differentiator
Joyful Plastics Adopts UL Validated Millad® NX™ 8000 Green Label for Enhanced Sustainability Source: Milliken & Company
FAST TRACK
Paresh Patel, Managing Director, Lincon Polymers Pvt. Ltd.,
92
INSIDE OUT
M. Karthik Krishnan, Managing Director, United Industries
RIGHT PLACE
FROM THE TOP
Rajesh Pajnoo, CEO, Truflo by hindware, Hyderabad
Woven Bags: Big Opportunities All Around
ADVERTORIAL
Ahmedabad
Source: Kubota Corporation
96
FOCUS AREA
Enhance Efficiency to Reduce Customers’ Cost
Plastic Pvt. Ltd., Chennai
A Micro Feeder Addressing Mega Industry Needs
Sharp Increase Expected in Woven Geotextiles in the Next 5 Years
Makrand Appalwar, Chairman & Managing Director, Emmbi
Industries Ltd., Mumbai
NEXT GENERATION INJECTION MOLDING CONTROL office.in@br-automation.com | +91-20-41478999
A++++ A+++ A++ A+
ENERGY
POLYMERS Communiqué l August - September 2020
100
ACROSS SECTORS
Food Packaging, Home and Healthcare Segments to Witness Tremendous Growth
Srikanta Khatua, Senior VP, Constantia Flexibles Group, Puducherry
Printed and Published by
104
PAILS AND MORE
Manish Chawla manish@polymerscommunique.com
Teamwork and Leadership: The Business Mantras of Today
P. Prabhaker, Chairman & Managing Director, Baba Group of
108
Skilled Manpower: Foundation of the Tooling Industry
Designed by
Companies, Hyderabad
MAN POWER
Devaraya M. Sheregar, Managing Director, Devu Tools Pvt. Ltd.,
Chief Editor
SPEED-N-SPEED
Jyoti jyoti@polymerscommunique.com
Mumbai
112
It’s No Longer About Big or Small Companies: It’s Now All About Fast or Slow Companies
Gautam Rawal, Country Business Unit Head - Factory Automation,
Digital Industries Division, Siemens Ltd., Navi Mumbai
115
ADVERTORIAL
Source: Kraiburg TPE
118
Business Confidence Sentiment (BCS 2020)
RESEARCH REPORT
FIRST TIME
Mumbai Vinisha +91-88790 50327 vinisha@polymerscommunique.com
Manish Chawla, Publisher, POLYMERS Communiqué, in dialogue with Ruby Thapar, an independent reputation, branding, crisis and
New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com
POLYMERS Communiqué Survey Services
122
POLYMERS Communiqué: Leadership Today With an Eye on Tomorrow
sustainability strategist and an executive & communication coach
131
ADVERTORIAL
135
CHANGING NORMALS
Dr. Sameer Joshi, CEO, Knoesis, Pune
With its New Sustainable Production Facility, Calco to Touch 25,000 MTPA Capacity
127
132 137 139 142
144
News
24
Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com
Advertising Sales - International
Plastic Economy and Circularity in the Next Normal
Dubai Pritam +971-5548-32330 pritam@polymerscommunique.com
In series...
Siddhant siddhant@polymerscommunique.com
Hyderabad Vani +91-93924 28927 vani@polymerscommunique.com
Pharmaceutical Packaging in Top Form With TPEs
Asst. Editor
Advertising Sales - National
Custage Marketing Solutions LLP 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA
The Pandemic and Opportunities for Polymer and Allied Chemical Industry
Professor (Dr.) Ganapati D. Yadav, Emeritus Professor of Eminence & Former Vice Chancellor and R. T. Mody Distinguished Professor, Institute of Chemical Technology, Mumbai
Demystifying the New Normal - Macro Factors: Learning to Live With COVID-19
Shailesh Sheth, Corporate Strategy Advisor
Management & Manufacturing Technology, Mumbai
USA Manisha +1-908-720-3510 manisha@polymerscommunique.com
Editorial Advisory Board Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd. Prof. (Dr.) N. C. Saha formerly Director at Indian Institute of Packaging N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd. Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.
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Silverpoint Press Pvt. Ltd. A-403, TTC Industrial Area Near Anthony Motors Mahape, Navi Mumbai - 400709 District - Thane
Content Alliance Partners
Subscriptions
Bhavesh +91-22-2520 4436 bhavesh@polymerscommunique.com
Business Related Research: A Thrust Area
Prashant Trivedi, Vice President, Sangir Plastics Pvt. Ltd., Vapi
Trust: The Foundation of Successful Organisations
Rakesh Shah, RS Coaching and Consulting, New Delhi
The Plastic Paradox
S. K. Ray, Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE), Mumbai
The New Mandate for HR: Living as the Nucleus of the Organisation and Helping Each Department to Function Better Dr. Naveen Malhotra, Senior HR Professional, Ahmedabad
RETRO
52
K ALE’S KUIZ
116
BUSiNESsTOONS
72
Puzzzmania
147
Weekend Delights
94
Events
148
Printed and Published by Manish Chawla, and printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla.
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Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. The maps, if used, in this document are only a pictorial representation, not to scale and do not indicate any geographical boundaries. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged. Custage is not responsible for any IPR violations or infringement by advertisers / content providers.
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Mind Speak Pushp Raj Singhvi
be robust demand for food and be sluggish applications. Demand is likely to goods and as regards furniture, white only after building and construction. It’s distance and (long trains the that time such schools and local) are back on track, and fathom the colleges re-open, will we is awaiting carnage owing to COVID that ends when us. Let us wait till the year how strong we will be able to understand Let us not is the industry bounce back. in demand get carried away with the spurt st. Augu and July g durin ssed witne
N. K. Balgi
Arvind Mehta
Rajesh Nath
COVID-19 has shaken economic growth. ‘Jaan hai toh jahan hai’ polic y has saved lives, but with a heavy econ omic penalty; Q1 of this FY was a total washout for MSMEs. In the fight against corona, plastics has been a life saviour. The Indian government anno unced loan packages for MSMEs, while several countries announced grants! The plastics industry is blessed by virtue of its material versatility. The pack aging sector has bounced back as other sectors are recovering too! Oct - Dec’20 is expected to be far bette r. We can expect a growth of 12% in all sectors, backed by vibrant exports.
formerly Managing Director Pvt. Ltd. at Windmöller and Hölscher India
have segments of our industry own; while done well even during lockd infrastructure automobile, construction and recovery is all Over . rmed perfo not have es. Future incom le ndab expe to d linke e practices hom for work and s security need asing of contributed to reduced purch June, over non-essential items. However, in as regards 1 crore jobs were added and 13% more agriculture, there has been anies have sowing this year. FMCG comp growth in experienced good demand bility, low rural areas. Early vaccine availa ent of gem mana good and death rates are likely to the disease are factors that during the produce a fair demand growth predictions upcoming festival season. Most g bounce say that there will be a very stron rnment has back in the economy. Gove spending announced major infrastructure ct. impa t fican signi have will h whic
Some
Rakesh Shah
N. K. Balgi
S. K. Ray
followed the first phase of initial shock, the government by the second phase where this pandemic, found success in controlling e, the rebound we are now in the third phas to bounce back phase. Packaging is expected can be rapid to its original stage. The rebound sector to vary to cted expe is it ual; or grad aging is pack urant resta and ts outle sector. Food back. come e ediat imm an show expected to igent packaging Demand of smart and intell t. In short, the would increase to a great exten shift of consumer pandemic has made a paradigm the pattern behaviour which has impacted packaging. of demand of particular types of
After
Rajesh Nath
Managing Director German Engineering Federation (VDMA) India Office
Rakesh Shah
COVID-19 has hit us hard, shattering the economy more than initial forec asts. We Indians, born optimists, anticipate d a short stay of COVID-19 and early recov ery. The expected boost in exports did not come as global economy had itself shrunk. Government spending on proje cts are still at planning / budgeting stage . For us, the bounce back happened in polymer consumption due to increased production of packaging films, blow moulded containers, injection moulded plastic crates, food packaging conta iners and PVC pipes and fittings. New machinery sales have also revived. Goin g by what experts say, the economy will bounce back only in Q2 2021. We are optimistic about ‘our optimism will come true’!
Pushp Raj Singhvi
formerly Director at Indian Institute of Packaging
Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.
going to For the foreseeable future, there is med icare
formerly President & Director at Ferromatik Milacron India Pvt. Ltd.
Prof. (Dr.) N. C. Saha
Arvind Mehta
ging Director formerly Vice Chairman and Mana at Borouge (India) Pvt. Ltd.
The pandemic has caused a shock for the Indian economy. The four legs - consumption, manufacturing, exports, capit al flows - on which the Indian economy grow s have been adversely impacted. To reboot, it is essential to proactively invest in local capability to stay cost-competitive with the focus being on in-house resources. Going forwa rd, capability, cost-competitiveness and the government’s ability to support the industry will be vital for quicker recovery. We need to move from ‘fear’ to ‘faith’. S. K. Ray
ent formerly Sr. Executive Vice Presid Ltd. (Polymers) at Reliance Industries
Prof. (Dr.) N. C. Saha
While
global plastics industry strong face to continues of headwinds, there are signs ce green shoots. Part of this boun of back is result of the release was which demand pent-up the severely impacted during The lockdown. unprecedented rting Indian industry is already repo as 60% to 70% operating rates time. compared to pre-pandemic by Few niche sectors, driven and demand from healthcare grappling are products, food g with challenges of de-cloggin from the supply chain. A lesson and this pandemic is the agility ns speed at which organisatio can respond to a crisis in future.
Feedback ntent makes layout and co ality printing, qu of ines. I look t az ep ag m nc The whole co uniqué one of my favourite eys ction of surv mm admire the se POLYMERS Co w the ery edition. I ho ev on its ng ng di ivi an ce underst forward to re gives a good kend Delight pics since it cake is Wee e th on various to e on ng Ici it. personal sid es e th eiv industry perc nity to know of rtu po fan op g bi an a gives s make me section that s. These area team. stry colleague awla and the Ch ish an of our indu M s to do Ku . r ué iq mmun Rajesh R. Sonad. POLYMERS Co ik Lt hn ec nT sio Kabra Extru
I appreciate the quality and content in the POLYMERS Communiqué magazine. We are a regular reader for last so many years and this magazine has been very useful with latest updates on markets and technologies. I have always been a great admirer of this superb magazine. Mukesh Jain
MCJ Multipack Pvt. Ltd.
I would like to thank POLYMERS Communiqué magazine team for providin g latest information and updates about the polymer industry which are very useful for us in decision mak ing. Amit Gupta
Jay Polymer & Machinery
As a leader in flexib le packaging, UFlex has always sc outed for the right arena to showcase its range of pr oducts and packaging so lutions to th e brands at large. What makes the publication stand out is how well they meet the marketing mix of a large and diversified business lik e ours. Th e magazine paves a path that offers do uble barrel benefits to both, polym er players and prospect s. UFlex Limited
magazine rmation on our info of rce sou d goo a is plastics industry. d on the latest It keeps me update y. I get lots of ustr ind this of trends st technologies late information on the ustry in India ind the by d pte ado being very much am I s. as well as oversea arch report in rese the d rea to excited it up! your magazine; keep the team of My best wishes to ué. niq mu Com POLYMERS
The POLYMERS Communiqué
Z. I. Saiyed
. Ltd.
Polycan Extrusion Pvt
First of all, I would like to thank the tea m for circulating such an informati ve magazine. This is a very detai led magazine an d very useful as reg to machine, mould ards s and raw mater ials. In short, it is informative platfo a very rm to get the latest updates polymer industry of the and keeps us up dated on the cu market trends. rrent Pramod Kumar
Breech Oralcare
POLYMERS Communiqu é brings together relevant informati and products rev on iewed by the po lymer industry an industries. It pro d various user vides exceptiona l qu ality in terms of paper used and content, overall finishing. We always eage rly wait for the ma gazine.
Pvt. Ltd.
POLYMERS Communiqué is an exce llent and unique magazine. We also receive its digital edition. Vinod Kamboj
Reynold India Pvt. Ltd.
Uday Mehta
Ebullient Packagin
g Pvt. Ltd.
4
POLYMERS Communiqué l August - September 2020
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News Digest
Pre-engineered Automation Solution for VFFS Machines from B&R
B
&R
Industrial
Automation,
has
recently launched an out-of-the-
Bercella’s composites dispenser structure successfully in orbit onboard the Vega VV16
bifa and Interseroh welcome the new minimum standard of the Central Agency (according to paragraph 21 of the German Packaging Act) as regards recyclability of packaging
box automation solution for vertical
form fill seal (VFFS) machines called ospVFFS - a scalable, configurable and pre-engineered
new
technology.
machines
limitless
It
can be used for new as well as retrofit with
possibilities
and configurations. ospVFFS enables machine builders to configure a VFFS machine within 30 minutes with various
S
hri Ambica Polyfill, is a diversified manufacturer
of
colour
masterbatches and filler compounds in India.
Perfect shade with quality at effective
rates can be achieved by proper selection of pigments, additives, carrier base and a perfect mixing process. A dedicated team at Ambica focuses on the proper
choice of raw materials while using advanced technologies.
possibilities. This not only improves
We have developed a sound production
a shorter time-to-market. In addition,
match the stringent quality expectations
machine performance, but also enables
the configurable solution is Industry
4.0 ready with web-based diagnostics and secure IT connectivity over inbuilt OPC UA.
Braskem starts commercial production of polypropylene in its new production line in Texas (USA)
An Insight into Ambica Polyfill
and quality control infrastructure to of our clients. Made with high-quality pigments, superior mixing process, inhouse laboratory and trained chemists, provides best batch to batch consistency.
“B&R’s OEM solution package for vertical
form, fill and seal machine (ospVFFS) will give a completely new perspective to
Indian
ospVFFS
VFFS
enables
machine
machine
builders. builders
to meet various industry standards, Conair’s EP2 Series portable chillers now include PLC control and a 7-inch colour touch screen HMI as standard equipment
B-C
reduces engineering effort, achieves higher performance, reduces total cost
We
have
matched
1,000
different
reduces time to market (TTM),” confirms
with perfection. The masterbatches are
Intelligence Technology Centre (MITC),
moulding, woven-sacks, non-wovens,
of ownership (TCO) and significantly
colour shades as per customer needs
Prashant Rasal, Manager - Machine
widely used in blow moulding, injection
B&R India.
cables, blown films and more.
Brückner Maschinenbau Teams Up Along the Value Chain - Cooperations for a Sustainable Future
D
OW
and
Brückner
are
jointly
developing BOPE-LLD and BOPE-
HD resins and films as well as barrier solutions for BOPE. Brückner and SABIC
24
POLYMERS Communiqué l August - September 2020
Leading Manufacturer of Plastic Auxiliary Equipment
We Strive to Ensure the Quality of your Packaging
Nu-Vu Conair serves packaging industry through its wide range of auxiliary equipment in Conveying, Drying, Blending and Heat Transfer processes. Our technology coupled with application know-how help rigid and flexible packaging manufacturers offer right product for the right category such as FMCG, retail and pharmaceutical packaging.
Nu-Vu Conair Pvt. Ltd.
Plot No. 147, 148 & 154, Devraj Industrial Park, Piplaj-Pirana Road, Piplaj, Ahmedabad - 382 405, Gujarat, INDIA. E: marketingindia@conairgroup.com | W: www.conairgroup.com/india www.facebook.com/nuvuconair
+91 79 2970 8147 +91 97129 28201 +91 90990 76206
buildbrand 9426051465
Offerings
Digest
have collaborated for quite some time
to create sustainable materials for the Desch Plantpak (Desch) will acquire all IPP’s commercial activities; this acquisition is a significant boost to Desch’s leading position in thermoformed and injection moulded products for the horticultural industry
packaging industry, e.g. BOPE films.
NOVA Chemicals has been working with
Brückner
development
to
and
accelerate
the
commercialisation
of a new high-density resin technology for the BOPE market. The
optimisation
of
polymers,
masterbatches and process parameters
necessary for innovative BOPE films was carried out by CONSTAB engineers
EconCore, Toray and Bostik collaborate on the development of FST qualified thermoplastic honeycomb panels
on a Brückner pilot plant. One example is white opaque BOPE film.
Additionally, Brückner cooperates in various partnerships. Brückner
Maschinenbau
researched
and developed extensively in close collaboration with Bulgarian Plastchim-T Formlabs expands large format 3D printing line, making intuitive, cost-effective large-scale printing a reality
and
Portuguese
Polivouga,
two
Europe’s top film manufacturers.
of
Brückner has been doing numerous joint trials at Brückner’s technology centre in
Germany and the customers’ production sites. Both film manufacturers then consequently
Gualapack present recyclable laminates solutions for cosmetics products
Henkel pioneers digital watermark technology for better packaging recycling
D-H
took
the
next
step:
Each of them ordered an ultra-flexible
BOPP/BOPE hybrid line for an extended
range of films. Both lines will be in operation by the second half of the year 2021.
EDI® EPC™ Die System for Extrusion Coating and Laminating from Nordson
E
PC™
dies
feature
optimised
the deckle blade assembly, edge beads
can be reduced to a minuscule amount. The deckle system can be quickly
retracted to simplify the clean-out of
gels and carbonised polymer build-up
in the die lip or rapidly removed for die maintenance events. Optional EDI® deckle
maintenance
carts,
custom-
designed to fit each system, ensure maintenance work is performed at a safe
height and reduce potential damage to critical deckle parts.
Kraftika - Paper-based Tube Packaging from UFLEX
F
lexiTubes from UFlex has developed
an innovative paper-based tube
packaging
for
different
application
formats. The paper-based tube - Kraftika was created to reduce plastic
materials
at
source,
thereby reducing the impact on
environment that a conventional tube does.
Kraftika replaces plastic with a
virgin kraft paper by upto 70%
depending on tube’s application
and structure. This novel tube
is available both in PBL and ABL
structures and is best suited to
pack products in oral care and cosmetics segments including face wash, gels, lip
lands, designed to create uniform
flow orientation and reduce die swell. By adding an optional Autoflex™ VIRE automatic lip adjustment system,
processors can reduce gauge variation and further increase product yield.
EPC™ die allows producers to quickly adjust the product width by moving the
internal deckle blade system to open or restrict flow to the ends of the die. By
26
adjusting individual components within
creams etc. Kraftika is proving to be an effective and successful replacement for normal tubes.
Waterless Resin Dryer from Bry-Air
G
reen
DrySmart
(GDS
Series)
from Bry-Air is the world’s first
revolutionary truly
resin
waterless.
dryer
Specially
which
is
developed
to cater to the drying needs of next
generation plastic materials, it is able to
POLYMERS Communiqué l August - September 2020
Superior Plastics Color Management Solutions that take you further, faster Inaccurate color in the complex environment of the plastics industry is very costly. From resins to pellets to finished products, Datacolor provides solutions to ensure accurate color no matter whether your materials are opaque or translucent, smooth or textured, glossy or flat.
deliver < (-) 40° C dew point even at 70° C return air to desiccant rotor inlet, with
Digest Huntsman Advanced Materials launces ARALDITE® 2000 adhesive core range, designed to help businesses to maximise productivity by covering upto 80% of all bonding needs
upto 40% reduction in running cost. In addition, the dryer provides great mobility, the
portability
hassles
water the
hoses
problem
and
eliminates
connecting
and
cooling
of
dripping / leakage of
water. for
who
It
condensed is
possibility to produce BOPP laminated
ideal
AD*STAR® bags, as well as advanced
processors
want
sack features such as handles and an
energy
efficient INEOS Olefins & Polymers Europe announces expansion of the Recycl-IN range of products to include flexible packaging solutions with over 60% recycled content
of
easy-open closure open up new fields of
solutions
application for packaging producers
with the convenience
and their customers.
of portability.
Based on honeycomb rotor technology with special geometry and chemistry, GDS helps reduce the OpEx and other
CapEx costs resulting in significant savings which is difficult to get from other dryers available in the market.
KRAIBURG TPE and NEXTIS partner on flexible USB socket protection cover moulded in THERMOLAST® for respiratory devices
KraussMaffei delivers 100th injection moulding machine to Polycom
The return on investment vis-à-vis
a standard dryer is, therefore, much faster.
Undoubtedly,
drying best.
Bry-Air
ad*starKON HX: Highspeed Block Bottom Sack Conversion
S
tarlinger’s
high-speed
knows
H-L
140
bags/min.
Intelligent
block
speed
of
technical
functions such as iMOVE, iSHAPE and iPATCH ensure highest quality and
efficiency as well as easy machine
apart and enabled it to obtain NSF approval for its CPVC pipes and fittings. Astral launched many industry firsts,
like launching India’s first lead-free
facilities
at
Santej
and
Dholka
in
Gujarat, Hosur in Tamil Nadu, Ghiloth in Rajasthan, Sangli in Maharashtra and
Sitarganj in Uttrakhand to manufacture plumbing systems, drainage systems, agriculture systems and fire sprinkler
piping systems, industrial piping and electrical conduit pipes with all kinds of necessary fittings.
operation during the fully automated
Astral
welds the precisely folded sack bottoms
range including corrugated piping for
production process. The block bottomer by means of hot air, achieving highest strength
and
optimum
bottom
geometry. Optional micro-perforation guarantees high air permeability without product emission. The
broad
format
range
enables
bag converters to produce a wide
array of sack sizes and formats such as standard, 2-ply and open mouth AD*STAR® block bottom bags. The
28
Bringing CPVC in India, has set Astral
Astral Pipes is equipped with production
bags for dry bulk goods with an Loop Industries and Suez announce strategic partnership to build first Infinite Loop™ facility producing 100% recycled and infinitely recyclable plastic in Europe
been a front runner in the piping
category by bringing in innovation.
stream water.
bottomer ad*starKON HX produces
production
E
stablished in 1996, Astral has always
uPVC pipes for plumbing as well as for
the patented AD*STAR® block bottom outstanding
Elaborate Setup and Products from Astral
Pipes’
Infrastructure
division
Rex offers a comprehensive product
drainage and cables, polyolefin cable channels,
sewage
treatment
plants,
plastic sheathing ducts, suction hoses and sub-surface drainage systems.
In 2014, Astral forayed into the adhesives category
by
acquiring
UK-based
Seal It Services Ltd. and Kanpur-base Resinova Chemie Ltd. which manufacture
adhesives, sealants and construction chemicals.
With
five
manufacturing
POLYMERS Communiqué l August - September 2020
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Save up to
facilities now in this business segment,
experience of over 40 years in the
the category and made rapid inroads.
represents an excellent example of
Astral has strengthened its presence in
Digest Lubrizol’s ESTANE® TPU is now available for online purchase in China
NABL Accreditation of Lohia’s TTRC Plastics Woven Bag Laboratory as per ISO 17025:2017
the
company
‘Make in India’; and the latest call of the
nation
Polymechplast
of
‘Vocal
India
for
Local’,
personifies
it
totally. Truly a ‘Gold Coin’ of the
L
woven products (sacks / bags as per
customer demand. They have shifted
testing and quality assurance of plastics BIS, ISO standards) which initially got NABL Accreditation in December, 2018
for testing of plastics woven bags MTD Micro Molding, a company for the micro-medical device market, doubles manufacturing space
industry,
industry, its brand name!
ohia’s TTRC has a full-fledged plastics woven bag testing laboratory for
LyondellBasell successfully starts up new pilot molecular recycling facility
plastics
specifically for food grain packaging as
per IS:14887. TTRC’s testing laboratory, exclusively for plastics woven products,
is a unique initiative to support the raffia sector for meeting requirements
The company has grown in leaps and bounds and is on its way to expand its production capacity for increased corporate operations to a new office,
all geared with the state-of-the-art infrastructure providing
which
better
would
customer
mean
service
support, more satisfied and focussed employees and a corporate image in the industry.
of testing and quality certification of such products as per national and
Nestlé invests USD 30 million in Closed Loop Leadership Fund
international standards.
Recently, TTRC’s laboratory augmented testing
infrastructure
and
capability
to include testing of all types of PP / Neurala launches global channel partner program to bring vision AI to manufacturers
Peel L&P’s Protos moves forward with the £20M plastic-to-hydrogen plant
HDPE woven bags (cement, fertilizer,
sugar, food grain, tarpaulin etc.) under
M. R. Bhuva, Executive Director, Polymechplast Machines Ltd.
latest version of ISO 17025:2017.
As a company, it has a very strong good
After preliminary review / adequacy
of its customers and shareholders. With
the scope of NABL Accreditation as per
audit by auditors, the TTRC laboratory
got assessed in September, 2020 by
a team of NABL Technical and Lead Auditors and accordingly recommended the grant of accreditation to TTRC’s
Polyplastics introduces new DURANEX® PBT grade with improved hydrolysis resistance and heat shock performance
L-P
plastics woven bag laboratory with enhanced scope and as per the latest version of ISO 17025:2017. With this reassessment
recommendations
of the auditors, TTRC would be able to undertake testing on various types of
PP / HDPE woven bags / products and issue test certificates as per NABL.
E
(PML)
with
developing path breaking machinery and being one of the leading exporters,
it has managed to sail across in the
most challenging times. True to its commitment
and
consistency
in
performance, the shareholders have been rewarded for their trust and
investment with dividends YOY. Even in
these challenging times, it has declared a dividend of 8%.
Total customer satisfaction is the motto Furthering
its
growth
momentum,
PML is actively exploring diversification
stablished in 1978, Polymechplast Ltd.
a lot of innovations under its belt for
and PML is living it.
Polymechplast Moves into its New Corporate Office ‘Goldcoin House’ Machines
30
and
will in the market and has all the support
an
opportunities in business for better prospects
and
the organisation.
future
growth
of
POLYMERS Communiqué l August - September 2020
Let our experience work for you!
textile packaging l recycling
l
GOING NORTH
Lalit Sharma COO KEI Industries Ltd. New Delhi
“Diversification in these times can be
a double-edged sword; it can be both, risky or profitable, and can be seen differently for different industries,”
suggests Lalit Sharma, in dialogue with POLYMERS Communiqué.
32
POLYMERS Communiqué l August - September 2020
Pandemic can Cause a Delay
but Growth is Certain Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification? Talking to existing customers shall be the priority. Our future business
growth completely depends on how customers are growing and how they
plan to do the future business and how that’s going to affect you. Looking at the current scenario, it’s the only way to growth post COVID-19. We have
to look out for new schemes for the dealers / retailers to retain and partner
with them in their growth, which shall ultimately help in our company’s growth. Diversification in these times can be a double-edged sword; it can be both, risky or profitable, and can be seen differently for different industries.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? With the seemingly unending COVID-19 pandemic - individuals, organisations, nations - everyone is affected. The only good thought about it is, “This too shall pass”. It becomes imperative to rethink your marketing approach and
whether your brand is geared to serving your customers in the new normal. Prioritise not only activities that yield the highest return on marketing
spend, but also those that are necessary for you to establish your renewed position in the market. Review your operational KPIs based on your strategy and benchmark them with the best-run organisations in your industry.
Q. What are the key factors that ensure that you bag the coveted ‘Superbrand’ award, year after year? The key drivers for any brand excellence are trust, vision and responsibility. The To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
33
CHANGING HORIZON
In-mould Labelling
Opens Up Big Opportunities in Packaging
Pankaj Sheth Director R. K. Metal & Plastic Pvt. Ltd. Mumbai
36
POLYMERS Communiqué l August - September 2020
“I would say currently, IML is adopted by 20% of the market; however, for most packaging, IML is the future and I view this percentage increasing to 60 - 70% in the next 5 years,” states Pankaj Sheth, in dialogue with POLYMERS Communiqué.
Q. The biggest opportunity that you see in the post COVID-19 period for your business growth / diversification?
There were some suppliers who tried to switch
over to plastics but failed, so there was always that
fear to move into plastics; however, the oil and
Post COVID-19, there is a lot of financial assistance
paint industry encouraged us to take that leap
investment opportunities in terms of infrastructure,
market shifts, price point will not be as important
a lack of trust on Chinese products, and we can
In 1998, we took the leap of faith, and purchased
from the government which would help in good
of faith into plastics. It was my belief that if the
machinery and automation. Also globally, there is
because of the other benefits of plastics.
capitalise on that and enter into those markets previously dominated by China.
one machine for manufacturing plastic containers
to supply to Tide Water. What I realised was
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era?
that manufacturing plastic containers was less tedious as compared to metal. Use of labour v/s machine was 20% in plastics compared to 60 -
Post COVID, major challenges that we are facing is in labour, whether it is shortage or unpredictability.
Hence, it has become more evident to automate wherever possible, and conduct cross-training of unskilled labour, make them skilled in different areas
of
manufacturing
to
overcome
these
challenges, because the demand is still high and shortage in labour is causing that demand to go unmet.
Q. Dating back to 1985, your year of inception, tell us something about your journey from metal containers to plastic pails. In
the
early
years,
metal
containers
were
manufactured for oil and paints right up till
In our production line, by the introduction of HTL and IML, we added new orders / types of products to our already existing line which increased business revenue considerably by not increasing labour costs in the same way, but getting reasonable margins for those products.
mid-1990s. In 1996, there was a shift in the
market, as plastic was introduced. Not all suppliers
believed that metal containers can shift to plastic containers,
because
there
was
a
substantial
difference in price at the time. Plastics did
have other advantages over metal in terms of appearance, durability, reusability and ease of use.
POLYMERS Communiqué l August - September 2020
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
37
TOUCH FACTOR
BPR Realignment and Change in Strategies The Need-of-the-hour
Q. What according to you, is the biggest business opportunity presented by the pandemic that could be well exploited by the automotive industry? Operating virtually and digitally connecting can enhance productivity and efficiency quite
significantly. The travel time and resources saved are quite invaluable and that easily adds to the bottom line by saving costs in double digits.
It allows to start meetings on time and ending it on schedule, does take away discussion on lesser important stuff and output can be more meaningful and result-oriented.
Having said that, people connect is ever so important in doing business and hence, operating virtually and digitally won’t displace physical presence altogether, but organisations will be much more open to adopting a judicious mix of both going forward.
Q. As a corporate, do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID era? If yes, how? Absolutely!! These are unprecedented times and never ever the business viability has come under such pressure than before. Never ever cash flows in the business slumped to nil, yet fixed costs were being incurred.
The post COVID-19 times will give every organisation an opportunity to relook at each and every
40
POLYMERS Communiqué l August - September 2020
“People connect is
ever so important in doing business and hence, operating
virtually and digitally
won’t displace physical
presence altogether, but
organisations will be much more open to adopting a judicious mix of both going forward,” opines
B. P. Shiv, in dialogue with POLYMERS Communiqué.
B. P. Shiv Chief Marketing & Programs Officer, India - BU Asia Plastic Omnium - Intelligent Exterior Systems Pune
POLYMERS Communiqué l August - September 2020
41
cost element threadbare, which in a normal
‘China plus’ strategy. The cost restructuring being
first priority on agenda. The urgent need to manage
even points across organisations and improve
environment of expanding business may not be a
cash flows and cost reduction allowed businesses to prioritise critical and profitable businesses and sharpened them to focus on core business and put
off or wind up not so important or cash draining businesses, capex, processes or functions. All this
called for BPR (business process re-engineering) realignment and change in strategies.
Q. With the restrictions imposed by various countries due to the pandemic, what would be its impact on the exports All businesses are hit, including exports. Short-term, everyone, including India, will have to bear the brunt.
compelled by corona will further reduce the breakIndia’s position.
The capacities are in place, resources are available in abundance, most of the assets are already
depreciated, spare capacities are available, costs have been shaved, so the attractiveness towards India gets further reinforced.
Q. With the gaining popularity on clean fuel, zero-emission EVs, how important is the role of plastics in the automotive industry? Oh, I can speak and write for days on this topic which is very close to my heart and work!!
However, mid- to long-term, with the clampdown
The role of plastics is very critical and it will get
over, will make sourcing teams around the world
some time to gain sizeable mass, the need to
on China and increased need for cost-cutting world to look for best-cost locations.
India, with its highly skilled workforce which comes at an attractive labour cost and design
capabilities, will compel the world to look at
further boosted. While electrification will take
conform to higher emission standards including To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
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POLYMERS Communiqué l August - September 2020
NIMBLE FOOTED
Consumer Behaviour is Changing Be Ready to Offer Something New
Q. Any new business opportunities that can be exploited in the post COVID era as regards your business? We, being in the rigid plastics packaging business, feel that COVID has led to a change in consumer behaviour and consumption towards use of liquids
in their day-to-day usage. The 2 most notable areas of consumption are
hand sanitisers and hand wash / body wash. Also, we sense that there would be a decline in the use of
soap bars as traditionally a soap bar is shared amongst a family;
with the current situation, sharing of personal use items is being
Sunil Dhawan Managing Director SSF Plastics India Pvt. Ltd. Mumbai
“If any person or organisation is not flexible and ready to change, the cut throat competition will take no time to take over from you and become the preferred supplier,” strongly highlights Sunil Dhawan, in dialogue with POLYMERS Communiqué.
46
POLYMERS Communiqué l August - September 2020
With the current trend of sustainability, I feel that avoided. This means that requirements for
from the failures
a huge potential to take advantage of the
that
body
wash
would
soar.
The
industry
has
changing consumer behaviour.
Q. You have been an ardent fan of new technologies. What is your message to the machine providers? What is your dream of a futuristic machine? With the current trend of sustainability, I feel that
all
mistakes serves
as
process efficiency and ensuring cost optimisation. With the current situation, manpower shortages
and legal requirements of social distancing, the
role of automation in smooth operations has grown even higher.
Q. What do you consider as the importance of IML in the coming years?
the conversion process of
learning for the future
projects
plastics sustainable, along
to come.
were
Recycling). Automation will also hold an important
power saving, making
a
role in future factories in terms of improving
the conversion process of plastics sustainable,
machines with greater
made
in this project
along with the use of PCR (Post-Consumer
machines with greater power saving, making
emphasis on adopting
the
Q. What made you enter the plastics trade in 1980s?
we need to put great emphasis on adopting
we need to put great
and to ensure
with the use of PCR (PostConsumer Recycling).
During the ’80s, there lot
of
opportunities
available in the plastics industry with and
the
increase
also
sectors.
In
in
acceptance
comparison
local
of
to
manufacturing
plastics the
in
many
1980s,
the
exposure to plastics in our day-to-day lives
has had a significant rise, and this growth is still continuing.
IML will hold great importance in packaging in the future as it will enable the aspect of
Q. Three big changes that could help the future of the rigid packaging industry...
sustainability due to the ease of recycling and removal of secondary operations such as
Looking at the current trends and customer
sleeving / labelling. IML also gives a greater
behaviours changes
shelf the
presence
superior
to sleeves.
to
the
appearance
product in
due
to
comparison
Q. While you have been very successful in your initiatives, each one of us encounter failures as well. Share with us one of your failures and learning from the same. Over
the
years,
we
have
had
a
lot
of
/
would
requirements, be
greater
the
3
emphasis
big
and
compliances as regards sustainability through environmentally-friendly concept of PCR.
materials
and
the
The second change is in the importance to be
given
towards
investment
in
human
development to ensure we operate in a manner
to provide our customers with superior quality services and products.
as
The final change is in the increase in adaptability
development of blow moulded tubes and
survive if the customers are given what they want
market. However, we had undertaken a project
the time.
the new product was not accepted in the
Q. According to you, the state of the mould making industry in India?
tube, which was not able to create the required
My
breakthroughs
and
developments
such
decorations,
towards latest trends. A company can only
tamper-proof bottles and caps for the lube oil
and are provided with something new all
innovation
in
post
moulding
which did not get a very positive response as market. This product was an injection moulded excitement in the market as was hoped during the development stage. Post this project, we
learnt that every project has a possibility of
failure along with it, but it is key to bounce back
POLYMERS Communiqué l August - September 2020
personal
view,
which
might
not
be
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
47
Nano Infrared Barrel Heaters
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chemical.milliken.com
Joyful Plastics Adopts UL Validated Millad® NX™ 8000 Green Label
for Enhanced Sustainability
Joyful Plastics adopts UL
validated Millad® NX™ 8000
green label for its Multi-Fresh containers 9000 and
12000 in association with Milliken & Company.
M
anufactured at Joyful Plastics facility in Daman, the Multi-Fresh
Containers 9000 and 12000 have carved a position for itself by using the Millad® NX™ 8000; they are now produced with a crystal-clear
glass-like clarity and make food safer. For production of clarified PP parts, Millad® NX™ 8000 offers sustainability benefits with faster production rates and with 10% lower energy consumption helping reduce carbon footprint.
Millad® NX™ 8000 is also recognised for its compatibility with recycling of plastics packaging and is suitable for all conversion processes.
POLYMERS Communiqué l August - September 2020
49
chemical.milliken.com
A Step that Matters Happy with his choice of using Millad® NX™ 8000 as a clarifier, Abhishek Bafna, Director, Joyful
Established in 1995, Joyful Plastics
Plastics Private Limited proudly adds, “Being UL-certified
in
our
Multi-Fresh
food
are
storage
professional
manufacturers
containers not only shows our commitment
and exporters of household plasticware,
consumers make a sustainable move towards
blow moulding. With a state-of-art facility
towards
circular
economy,
but
also
specialising in injection moulding and
helps
at Daman in India, the company has a
buying the right product.”
fleet
About the UL Green Label Concept Millad® NX™ 8000 value proposition for low temperature on
are
energy
processing
savings
important
in
and
has
strong
sustainability
today’s
green
product
trusted
safety,
names
validation
in
injection
moulding
The comes with an annual production
industry
capacity of over 2,000 tonnes.
About Joyful Plastics
third-party
and
50
screen printing and foil stamping facility.
which
as a clarifier. Milliken worked with one of the most
over
to 350 tonnes as well as an in-house
impact
landscape and unique for Millad® NX™ 8000 world’s
of
machines that range from 60 tonnes
standards
development, UL, to validate its sustainability claims through a label. This label communicates to
customers that products have been audited by a credible third-party and independently validated to
With design patents for
over 50 products as of
now, Joyful Plastics are authorised in
licensees
the
stationary
Nickelodeon,
Cartoon
category for Walt Disney,
Network India and Viacom 18.
have been manufactured and/or perform in accordance with its environmental claims. The
They
have been validated by UL Environment, an
volume obtained from new products
energy savings enabled by Millad® NX™ 8000 independent Based
on
sustainability
an
audit
solutions
conducted
by
to
seek
through
to
greater
increase sales
and markets, and work towards being
provider. UL
continue
profitability
a
of
collaborative
platform
for
industry-
driven research for the benefit of their
consumers by partnering up with external research institutes. They
Abhishek Bafna Director Joyful Plastics Private Limited
constantly
evaluate
available
opportunities and look ahead to concentric and horizontal diversifications.
“Being UL-certified in our Multi-Fresh food storage containers not only shows our commitment towards circular economy, but also helps consumers make a sustainable move towards buying the right product.”
numerous industrial Millad® NX™ 8000 trials, the
following environmental claim was validated: ‘Millad® NX™ 8000 enables an average of 10% energy savings for production of clarified PP parts’. is
Permission
dependent
on
to
the
get
a
convertor
successful
label
completion
of the validation process carried out by UL Environment. Joyful Plastics went through the
audit process of UL Laboratory and cleared the process based on numerous data about the company, process description and testing of their Multi-Fresh containers.
50
POLYMERS Communiqué l August - September 2020
1
7 9 9
Maniesh K. Singhania Director, Vintech Polymers Pvt. Ltd.
Maniesh, a first-generation entrepreneur, ventured into the plastics industry in 1997 after completing his graduation, with no knowledge of plastics, a few lakhs of capital, 8 workers, but loads of energy. His set-up now boasts of employing 400 workers. He carries a very determined look then and now.
Change being the only constant, we thought it
would be wonderful to capture this and freeze
‘time’. We associate with the ‘current look’ of
our industry colleagues and would it not be
exciting to know of their persona, decades
ago. That’s what we did, had them dig deep into their archives and share this just for your ‘read’... or should we say ‘see’!
1
A visual delight!
99
0
Ashish Baheti Managing Director, Vectus Industries Ltd.
What a journey; it was in 1990 when Ashish started his small-scale industry with a capital investment of Rs. 75,000. Vectus today has 13 factories spread all across the country and has a revenue of around Rs. 750 crore. In both the images, Ashish carries an unmistakeable vision of the future! 52
POLYMERS Communiqué l August - September 2020
1
98
8
Ravish Kamath
1
CEO, Big Bags International Pvt. Ltd.
99
6
In 1988, Ravish was working with his father. And now, besides running his business, is relentlessly serving the industry through the industry offices The Plastics Export Promotion Council and Plastindia Foundation.
Hiten P. Mehta President - Packaging Division, Multigraph Machinery Company Ltd.
1
The 1996 picture shows Hiten in Polygraph Printing Technology Ltd. 2015, saw him join Multigraph Machinery; he currently heads its Packaging Division. His ‘cool composure’ is laced with a whole lot of experience.
99
0
Samir Gandhi Managing Director, Gandhi Automations Pvt. Ltd.
In 1990, Samir completed his Bachelor of Chemical Engineering from Institute of Chemical Technology (ICT) and joined Gharda Chemicals Ltd. as a Design Engineer. The successful journey from then to today was most certainly not ‘automated’! Kudos to Samir! POLYMERS Communiqué l August - September 2020
53
FAST TRACK
Woven Bags
Big Opportunities All Around Q. How do you see the trends in the construction v/s agriculture sectors as regards driving the next level growth of PP woven sacks? As of the current scenario, construction and agriculture sectors are emerging trends; however, based on market demand, the cement and chemical sectors have more ups and downs than agriculture. The government is also moving into
PP woven bags from the jute bags for food-grade items due to many advantages like flexibility, transparent / outstanding presentation, vapour and moisture resistance etc.
Q. Having the expertise in woven sacks, what are your plans for expanding your product portfolio? We have recently expanded our portfolio and now we are producing PP/BOPP woven bags for food grade and non-food grade applications. We are also manufacturing AD*Star block bottom-valve bags for cement, chemicals, food and feed item.
We are planning for FIBC jumbo bags and geotextile products in the upcoming years.
To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
“Exports is the biggest opportunity post COVID. Food
and fertiliser sectors are also at their peak in the COVID
situations as demand is very high,” updates Paresh Patel, in dialogue with POLYMERS Communiqué.
54
POLYMERS Communiqué l August - September 2020
Paresh Patel Managing Director Lincon Polymers Pvt. Ltd. Ahmedabad
Nowadays, the market is tending to focus on hygiene
and quality than economic and cheap products, so it’s a good chance to expand market share with ease.
POLYMERS Communiqué l August - September 2020
55
CUSTOMER CALLS
Changing Needs in the Packaging Industry Challenging to Keep Pace With
Sourabh Doshi Director Inoflex Pvt. Ltd. Indore
62
POLYMERS Communiqué l August - September 2020
Q. The biggest opportunity that you see in the post COVID-19 period for your business growth / diversification? As goes the saying, that in every problem we should seek an opportunity to move forward. We have also explored ways to move forward and have been consolidating and
expanding our customer base to enable us to have a strong growth in terms of volumes and capacity expansions.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Yes, definitely we had to tackle various challenges faced during and post COVID-19 era, some of which were payment cycles which were delayed, transportation of goods and raw material were hampered and, labour and staff were reluctant to show up owing to the pandemic, but we assured them by maintaining SOPs, which we have successfully overcome now.
Q. What changes do you see in the demands of packaging FMCG products in the next 3 - 5 years? As
per
the
trends
available,
toluene-free
packaging,
We have recently
CI-flexo instead of gravure and single-family structure like
executed our expansion
PE/PE and PP/PP will be some of the changes that customers would demand.
Q. Your opinion on the importance of automation and supportive auxiliaries for the converting industry, to achieve better operation speeds.
during this post COVID time
by increasing our capacity by
100% and, in the coming couple
To know more, please subscribe to
of years, we are planning for 7-layer poly, CI-flexo and metalliser line.
Polymers Communiqué at
subscriptions@polymerscommunique.com
“As per the trends available, toluene-free packaging, CI-flexo instead of
gravure and single-family structure like PE/PE and PP/PP will be some of
the changes that customers would demand,” foresees Sourabh Doshi, in dialogue with POLYMERS Communiqué.
POLYMERS Communiqué l August - September 2020
63
INSIDE OUT
Enhance Efficiency
to Reduce Customers’ Cost Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification? An alternate for China is on the cards and it will be split to other South East Asian countries, including India. This increase in demand will trigger growth and opportunity. More so in medical, household, mobile phones and defence sector. Also, the automotive industry will limit its imports which will be an opportunity for us to locally support the industry; a great boost.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Realigning and changing strategies is a continuous process in the world that we live in. Post COVID-19, we are to find a balance between growth and financial security. Improving efficiencies
and innovations are the path which will give sustained growth and better bottom line. The most important lesson I personally learnt is to have cash reserves to help us tide over such
occurrences in the future and bring balance between investment and cash reserves.
Q. Having been in the industry for over 30 years and a name to reckon with in the automotive industry, what are your plans for diversification? We felt that we needed to do a forward integration and be
different from our competition. We have added a painting line
to our portfolio. We are constantly looking to add value to our customers. We are also working with an engineering house to develop our own product in the household sector.
Q. It is known in your organisation that challenges are a way of life and their solutions are a reason for
58
POLYMERS Communiqué l August - September 2020
M. Karthik Krishnan Managing Director United Industries Plastic Pvt. Ltd. Chennai
“Learning from COVID-19...for
several years I have been running in
improving the top line and growth, but
gave lesser importance to bottom line
and reserves. COVID-19 taught me that
lesson,” shares M. Karthik Krishnan,
in dialogue with POLYMERS Communiqué.
POLYMERS Communiqué l August - September 2020
59
celebration, what motivates this spirit? Customer focus and keeping them happy at all cost has been the driving force in our organisation. Constantly challenging ourselves and finding
solutions keeps our team young and active. This is
Q. Your take on the use of technology accompanied with problem solving tools like Poka-Yoke and PSP, and its impact on the final output on all aspects i.e. quality, cost and delivery?
very important to service our demanding industry.
Tools like Poka-Yoke and others, along with
Q. What has been the most challenging job so far and why?
It helps us to reduce our defects and also improve
Cracking and getting an entry into the automotive
industry was a big challenge. Our experience prior to that was in the bicycle industry. To
convince customers to trust our capability and our
infrastructure
was
a
challenge.
Getting
the first break almost took 6 months since we
technology, are very important to any organisation. our efficiencies. It also helps reduce our manpower fatigue and deliver constant output. This has a
direct impact on the quality of our products as well as on-time deliveries and lowered costs. Indirectly,
it builds confidence and trust in our customers and makes us their first choice.
started approaching them and it happened
during an emergency situation for the customer
Q. What is the importance of pricing in your business?
and we proved it to them that we are ready and trustworthy.
Optimum pricing is important to us to retain customers. Too high a pricing will drive customers
Q. You mention about Industry 4.0 and being located in the very hub of the automotive industry, what are your plans for expansion in terms of capacity and innovation?
to our competitors and too less or below par
pricing will impact our organisation and its growth. We also constantly improve efficiency
and share it with our customers as cost reduction, year-on-year.
shop floor and gives us data to make decisions immediately and cost-effectively. Since we are in
Q. What is the next big change that you expect in the injection moulding machines technology?
a continuous processing industry with round the clock supplies, we need to be alert all the time
Machine constantly adjusting itself in giving good
Industry 4.0 is a tool that gives us a grip on our
and receiving data at the right time is very important.
Innovation
and
continuously
improving the system is the need-of-the-hour and our focus is always on it.
products
continuously
without
human
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
Education is the most powerful weapon
which you can use to change the world. Educate Every Child...
60
POLYMERS Communiqué l August - September 2020
SURE-SHOT
Medical Devices
Witness Significant Increase Within Healthcare Expenditure “The medical devices market is witnessing growth in
the emerging economies to the extent that by 2025, a
substantial part of the global healthcare expenditure is
expected to arise from these economies,” believes Himanshu Baid, in dialogue with POLYMERS Communiqué.
Himanshu Baid Managing Director Poly Medicure Ltd. New Delhi
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POLYMERS Communiqué l August - September 2020
Q. What do you see as business opportunities in your business sector, post COVID? New normal has brought in tremendous opportunities for Polymed. The
government’s key initiatives, ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ have
come up as an opportunity for India to become the hub of not just the global medical device manufacturing, but also leveraging its strengths to develop and
manufacture raw material being used in these devices. At the moment, India imports over 80% of the medical devices from other countries.
As market recognises the need for more indigenous products, Polymed is
happy to be contributing to India’s fight against COVID-19. Our priority now is to collaborate and work closely with all stakeholders such as the government, private sector as well as the medical research fraternity to develop new products. To make the most of the opportunities, we are focusing on the
growth prospects in the fast-growing segments, while maintaining our position in the slow-growing segments.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID era? COVID-19 has caused organisations globally to re-examine and refocus, and the same applies to Polymed as well. Yet, as we begin to settle into the new normal,
our business would include releasing new products in the field of renal, respiratory care and diagnostics business.
We are also breaking the old boundaries and redefining our model which is clinical focused as even medtech players need to be more focused on value-based and patient-focused care.
To achieve this, we will ensure that user-centred design should begin early and continue throughout device development. The priorities of the clinical users were
identified, as well as a number of factors that would act to the safe and effective adoption of the device.
This COVID-19 pandemic also gave us an opportunity to engage digitally with
the healthcare community. These virtual programmes enabled us to build online learning events aimed at imparting knowledge and skills to different set of healthcare professionals.
We have already started investing in digital transformation as it has helped us
rival with rapid supply chain changes and workplace together with unpredictable business needs that the pandemic has raised. To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
67
ADVERTORIAL
LyondellBasell is Advancing the Circular Economy
LyondellBasell is one of the largest producers of chemicals and plastics in the world. From improving healthcare to enabling access to
clean water to keeping food fresher, longer to helping to manage emissions, LyondellBasell’s products contribute to improving the quality
of life. With that said, LyondellBasell is looking at strategic opportunities like the formation
of the ‘Alliance To End Plastic Waste’ to help advance the circular economy.
70
Shifting Mindsets and Giving Plastics a Second Life It’s hard to imagine a world without plastics because it plays such an important role in our lives. From the evolution of smartphones to making cars lighter
and more fuel-efficient to breathing tubes keeping
people alive every day, plastics have a far reaching and lasting impact.
Even with these benefits, everyone, including the plastics industry, agrees there’s no place for it in the environment. Plastic waste is the most
complex, global challenge of this generation and the solution requires a comprehensive approach and collaboration.
Mechanical Recycling Collaboration Helps Keep Travellers Moving When properly disposed off, recycled plastics can have value and a purpose beyond their initial use. LyondellBasell,
Samsonite
and
SUEZ
breathed
new life into what was historically considered
POLYMERS Communiqué l August - September 2020
Bio-based Plastics from Renewable Materials
The ‘Green Grey’ edition of S’Cure ECO, a new suitcase collection made 100% from recycled plastic waste, currently available in the European market.
LyondellBasell
recently
materials.
was
created
bioplastics It
announced
from
the
it
renewable
first
parallel
production of bio-based polypropylene
and bio-based low-density polyethylene at a commercial scale.
The project successfully produced several thousand tonnes of bio-based plastics that are marketed under Circulen and Circulen Plus, the new family of LyondellBasell circular economy product brands. The
new bio-based plastics are approved for the production of food packaging.
This achievement is extraordinary in that it
combined
a
unique
renewable
feedstock with LyondellBasell’s technical
capabilities. The end result was the creation of bio-based polyethylene and
Circular Steam Project
bio-based polypropylene, which contains over 30 per cent renewable content.
From Waste to Sustainable Energy 1,40,000 metric tonnes
Finding a second life for plastic materials
29,000 cars off the road
=
is not the only circular economy effort
from LyondellBasell. In fact, sustainability
Maasvlakte site rendering.
trash. The companies came up with
are
is a perfect use for recycled plastic
chemical recycling, is an emerging
a unique, innovative application that materials with the creation of the
‘Green Grey’ edition of S’Cure ECO, a new suitcase collection with the outer shell made 100% from recycled plastic waste.
through joint
LyondellBasell its
mechanical
venture,
Polymers
and
(‘QCP’),
Quality
technologies.
Molecular recycling, also known as
technology and a key enabler to fully achieving a circular economy.
It involves the chemical conversion
of plastic waste into molecules for
Circular
production process, resulting in new
post-
use as feedstock in the petrochemical plastic for all applications including
consumer plastic such as packaging
food contact. Recently, LyondellBasell
Samsonite
laboratory trials of its new proprietary
into
a
high-quality used
polypropylene.
this
recycled
achieved
initial
success
chemical
during
plastic to create the outer shell of its
MoReTec
which is currently being sold to the
Karlsruhe Institute of Technology (KIT)
LyondellBasell
means
advancing
solutions to address global challenges while meeting stakeholders’ needs and maintaining
the
highest
operational
standards. This is evident through our
recycling the
facilities.
For
example,
LyondellBasell
and its joint venture partner, Covestro, are building a Circular Steam Project to
convert
waste
into
steam
for
LyondellBasell’s Maasvlakte site. This will
result in an estimated annual reduction of
1,40,000
metric
tonnes
of
CO2 emissions, which is equivalent to
taking more than 29,000 cars off the road.
technology
European market.
in Germany. Using specially-developed
are
Molecular Recycling will be a Gamechanger
post-consumer plastic waste such as
generation. There is an opportunity to
POLYMERS Communiqué l August - September 2020
with
dioxide (CO2) emissions at LyondellBasell
new limited edition suitcase collection,
Mechanical and molecular recycling
developed
for
continued focus on reducing carbon
SUEZ,
recycling
converted
complementary
catalysts, MoReTec technology uses
bottles and packaging as raw material to create new plastic materials.
Initiatives like this are important and playing
an
instrumental
role
in
determining the future for the next
affect real global change. The time to act is now.
71
B u s in es sToon s
More than just ordinary, BusinessToons take content to another level in POLYMERS Communiqué. Reading this, some may laugh, some may smile, some may read it and just put the magazine on the
side. In either case, it has achieved its intent to help you unwind and reset your mind...make it fresh, as green as it can get; essential isn’t it...as possibilities with polymers are endless...circular nevertheless!
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POLYMERS Communiqué l August - September 2020
POLYMERS Communiqué l August - September 2020
73
ANOTHER APPROACH
“Plastics packaging is the most energy-
efficient and carbon-efficient material, but
how can we use it for effective recycling in a large country like ours is a big challenge. A lot needs to be done in this regard and
the industry has made strong steps in this
direction,” states Naveen Talwar, in dialogue with POLYMERS Communiqué.
Naveen Talwar Director Marketing Skypack India Pvt. Ltd. Faridabad
74
POLYMERS Communiqué l August - September 2020
Easy-to-Recycle
An Emerging Focus of Packaging Design Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification?
known as Dispovan. As a proud 100% ancillary unit
to HMD (which we still work today), we gradually diversified into new project categories of packaged
COVID-19 brought unprecedented opportunities
food, personal care, home care, oral care, agro
we saw was in personal hygiene and packaged
In 2008, we diversified into laminated tubes using
demand for most of our products related to beauty
became among the top 3 tube makers for
in several industries. The biggest surge in demand
products, auto parts etc.
food segment. During the initial days of lockdowns,
state-of-the-art Swiss technology and gradually
and non-essential products (as defined by the government) fell, but we saw massive interest in
packaging related to packaged food, hand sanitisers, liquid hand wash and medical packaging. We were
pharmaceutical tubes, skin creams and oral care.
We also reached globally and started exporting to Europe, USA, Africa, Middle East, Sri Lanka etc.
flooded with enquiries not only from India, but also
The most important resource that we are proud
during April and May itself.
this growth; they also stood by and worked
from overseas. We did close to 53+ new launches
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Post
COVID-19
era,
we
expect
interest
in
sustainable and easy to recycle packaging to
counter the impact of plastics on the environment. We are already doing close R&D with our key domestic and multinational clients with whom we
are working on several sustainable projects. We also expect huge demand for syringes and vaccine delivery systems which is also a massive opportunity. We are building up capacities to cater to that demand today so that we are ready to meet it.
Q. An astounding experience of 29 years in the plastics industry, please share with us the journey of Skypack India from the flexible packaging unit in 1991 to today’s multiportfolio packaging company? Skypack started in early ’90s as a manufacturer of
flexible medical packaging materials for HMD Ltd.
They were the first company in India to introduce the concept of single and safe use syringe, also
POLYMERS Communiqué l August - September 2020
of is our team who has been responsible for during the difficult COVID-19 lockdown times.
Today, we have 2 state-of-the-art factories with a 3rd plant ready and we are quite bullish about the growth.
Q. Please share your experience on the impact of exports on your business. What do you take as your biggest learning from exports? The common perception in exports is that buyers
are looking for low cost material from India. This is not the case. If positioned well, India and Indian
companies
can
serve
global
market
requirements with the right balance of quality and
price. India has several strengths: hard working people and domestically produced raw material,
while it also has a weakness which is logistics. The biggest learning from exports has been in the
areas of innovation which was done to fulfill the demands of the customers.
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
75
BAG FULL
“There has been
a lot of developments in the
materials that can be used for
manufacturing of luggage. The
biggest constraint is the pricing,” believes Rakesh Tainwala, in dialogue with
POLYMERS Communiqué.
Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification?
launch your own brand? Why?
The current economic scenario is very grim.
marketing (especially for consumer durables)
Private sector investment will not be visible for the medium-term. The economic recovery can only be brought about by public spending. Our business has seen a downside of almost 70 -
80%, since travel has been the biggest casualty of the pandemic. We do not see recovery for our luggage business till 2021-22. We are looking at
diversification options for our business, but the
visibility is very poor, especially due to the overall poor performance of the industry.
Q. Already a leader in the luggage sector, what next?
We do not believe that manufacturing and makes sense. Most companies marketing the products prefer not to get into manufacturing.
They are involved in design and development,
and get it manufactured from OEM vendors. Today, we cater to the top brands of the world,
including Police, Tommy Hilfiger, Samsonite etc. as well as most of the local biggies such as Provogue, Metronaut, Killer, Wrogn, Solimo etc.
Q. According to you, the advances in material science that could have a big impact on your moulded luggage business can be...
We are growing in other sectors, such as rigid
There has been a lot of developments in the
investments for the current financial year, to
luggage. The biggest constraint is the pricing.
packaging (drums and pails). We have outlined augment our capacities by 30 - 40%.
Q. Having the complete know-how on moulded luggage, you never ventured to
78
We have always been an OEM for our customers.
materials that can be used for manufacturing of To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
India: A Good Manufacturing Hub
for Moulded Luggage
Rakesh Tainwala Chairman & Managing Director Tainwala Chemicals & Plastics (India) Ltd. Abhishri Packaging Pvt. Ltd. Mumbai
POLYMERS Communiqué l August - September 2020
79
RIGHT PLACE
Good Potential for Food Grade Packaging in India
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Yes, COVID-19 is already in and we can’t undo the situation; so, what we can do is only realign ourselves. However, I see the situation on an optimistic note as it has helped us in making our employees learn the importance of health and hygiene; so, it has worked as a blessing in disguise. Health check-ups are
now theregular chore in the company and we will continue this practice in the coming times.
The other biggest challenge we see moving forward is innovating at the rate of speed required to keep up with rapidly evolving business requirements.
Q. In your growth story, share some of the challenges you faced, and how you overcame them. We were the first company in Gujarat who is using 100% non-toluene on-ketone (NTNK) ink and we are also in the category of those few companies in the industry who are using NTNK ink. So, the challenge we had was how to get the things done with NTNK ink. For this, we reduced our profit margins and decided to contribute
for the better health of our employees and consumers. This I have learnt from my parents that if you do good for the society, then it’s not necessary that you target for high margins.
Another challenge was to work with only 50% of the workforce; so, we decided
that we will keep all our employees on board and ask them to come in an even-
odd day. This way, they all received their full salaries, they did not rush to their home towns and helped us in handling the pandemic situation in a better way. However, the zest of employees played a key role as they knew that Balaji Multiflex (BMPL) has always stood by its employees, no matter what.
Q. A project execution that gave you immense satisfaction
82
POLYMERS Communiqué l August - September 2020
In dialogue with POLYMERS Communiqué
as regards PCR, EPR and circular economy, Pranav Bhalara says, “Plastics has its place
and that place is not in the environment. We want to keep this valuable material where it should be - in the circular economy.”
Pranav Bhalara Director Balaji Multiflex Pvt. Ltd. Rajkot
to execute...
sustainable
growth
due
The designing construction of our new
to the increase of packaged food
executed successfully within a span of
with demand for quality products. Thus,
Gujarat amongst converters in terms of
is good and the business has got high
about 25,000 sq. mts.
however, this growth is not the organic
plant situated at Nani Amreli which was
consumption
1 year only. This plant is the largest in
scope of food grade packaging in India
its area. The total constructed area is
growth potential in the coming times;
Q. What is the scope of food grade packaging in India and its potential for growth? In
POLYMERS Communiqué l August - September 2020
packaging
recent
years,
India
has
seen
and
awareness,
along
growth. New challenges will need to be To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
83
FROM THE TOP
Corporate Commitment
The Big Differentiator Q. Any new business opportunities you think that can be exploited in the post COVID era as regards your business?
and
engagement
channels
to effectively involve channel partners. It is imperative to adapt with the new normal.
In the last 2 years, we have had an excellent
Organisations have to be agile and adaptive
The product range, which includes CPVC, UPVC,
business
response to our brand and quality of products.
to survive in the new normal. While the core
SWR and PVC pipes and fittings offered by us
the operations, communications, human resource
from day one, makes our order fill ratio at par with
and financial management has to be realigned.
the best in the industry. The anticipated pressure
on construction related products post COVID
Q. What is the current market outlay for the plastic pipes and fittings market (PVC, CPVC, UPVC) and what is the growth rate?
for most industries will open newer avenues to develop retail businesses. For us, the recently
launched column pipes for bore well applications needs to be taken to the next level. Pre COVID, we had many retail driven products on the agenda,
which we will keep on exploring in coming times. Storage water tanks is where you will see some action from our side.
Q. Do you see yourself realigning or changing strategies to deal with the upcoming new normal? Our core strategy continues to be promoting quality at the right price with good range
and service, and this seems to have paid off dividends even post lockdown. However, we have certainly realigned our strategy to handle
and nurture human resource with priority to health and hygiene. Right from the shop floor level to the frontline field sales level, we have reworked the daily working strategy to achieve
the goals and also maintain financial efficacy. We have also been agile enough to realign our
86
communication
strategies
may
remain
unchanged,
The plastic pipe industry is a fast-growing industry that has been growing in double digits for long. The contribution of unorganised trade is reducing year after year. Corona pandemic may have impacted this a bit in the 1st quarter,
but it is too early to conclude. The 1st quarter
results this year would be an incorrect inference
for the year. While stalling or miniscule pace of
development of many big real estate projects due
to
reverse
immigration
of
labour
did
impact the urban sales, the rural and agri-
based business even in this period has been promising and the overall progress reported
by most companies for June - July months indicates that the industry will soon bounce back
to
the
coming months.
double
digit
growth
in
the
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
Rajesh Pajnoo CEO Truflo by hindware Hyderabad
“As regards growing
our current business,
we are aggressively looking forward to
expansions in the same
category for sure, with recent
addition being column pipes
for bore well application. Our next move could be in the
water tank segment shortly,”
shares Rajesh Pajnoo, in
dialogue with POLYMERS
Communiqué.
POLYMERS Communiqué l August - September 2020
87
Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life...
Surendra Kedia Executive Director
Manjushree Technopack Ltd.
Having spent last 35 years prioritising work first, now I spend weekends away from business and devote time to myself and family. I usually start my day with some yoga and stretching / cardio. Then I try to experiment and learn few new subjects on Udemy or try my hands to cook a dish from Ranveer Brar’s recipes. Also, I do some gardening to taking care of the plants. Rest of the day is with family, and being a part of a joint family of 15 members, there is never a dull moment as we indulge in family lunch and activities post lunch.
Anil Savsani
Managing Director
Aim Machintechnik Pvt. Ltd.
During my weekends, I usually do plenty of activities like next week company planning, reading books, surfing for new technologies in the market, telephonic networking, keeping abreast of new updates in market and if there is time, as a family we go out and spend time together.
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POLYMERS Communiqué l August - September 2020
Mayur Bhatt
Managing Director Dura Group
First thing on weekends t hat I do is recap on the whole week and tick the set of goals accomplished, carry forward unfinished tasks and plan for the next week; then chill out, exercise, yoga, outing with my family on beaches, read a book, watch movie and thus rejuvenate myself for the coming week.
Lalit Agarwal
Managing Director
Duroplast Extrusion Pvt. Ltd.
Disentangling myself over a weekend after a strenuous week is gratifying and exuberant with things I like to do, avid travelling. Being a family man, I like to spend time with my family watching movies or even doing household chores sometimes. As a passion, playing badminton is truly a vitalising activity for me. Karaoke nights or evenings spent with friends or family singing the night away is the most treasured caper for me. All of this makes and brings back loads of memories and it’s my pleasure doing so.
Prasanta Kumar Mallik Director
BT Polymers Pvt. Ltd.
Work is something which I enjoy doing the most, especially when I am in my favourite field. But that doesn’t mean I do not spend time with my family. Work-life balance is very important for everyone to follow. During my weekends, I usually spend quality time with my family and also do some household chores. I do some cooking, watch movies, read some books, journals etc. and take adequate rest.
POLYMERS Communiqué l August - September 2020
95
ADVERTORIAL
A Micro Feeder
Addressing Mega Industry Needs The problem that plastic developers and manufacturers face is, ‘How to
accurately weigh and compound materials with small amount of additives.’
As an epoch-making solution to this problem, Kubota has developed a new gravimetric twin screw feeder, ‘Micro NX Feeder: NX-T12E’.
T
toward
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he
recent
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EVs and lighter weight in
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Production
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high-performance
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Solution for Powder Feeding in Micro Flow Rate The problem that plastic developers and manufacturers face is, ‘How to
92
materials with small amount of
solution to this problem, Kubota
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NX-T12E’.
It
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from high flowability to the ones that are difficult to handle.
As a leader in powder handling technology in the production
process
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polymers, Kubota Japan, has been
providing high-quality gravimetric feeders
in India and throughout the world. Gravimetric
POLYMERS Communiqué l August - September 2020
feeders are widely used in the plastic
compounding process for continuously feeding various materials such as resins,
fillers and additives to a twin-screw extruder, and are an indispensable equipment for production of highperformance
polymers
such
engineering plastics. Developed of
with
experience
over
40
years
capabilities
of
and
technological
Made-in-Japan,
as
the
Kubota
advanced
NX
Feeder
Series has been used in many plastic
manufacturing processes due to its innovative design; the ‘Negative wall angle
powder
hopper’
effectively
bridging
issues
prevents
and
the
‘Diagonal agitator’ provides a highly
accurate and stable feeding. Also, in response to customer requests, the new
feeder
has
been
developed
with a micro flow range that inherits the features of the NX series.
Contributing to More Efficient R&D The Micro NX Feeder can handle a wide range of powder materials with
highly accurate and small flow rates,
thus contributing to more efficient and
sophisticated
research
and
development. In this trend of rapid R&D, many plastic manufacturers are
increasing their investment in R&D
there is a growing need for micro feeders with high accuracy.
The requirements in the R&D process
are diverse such as being able to cover a micro flow rate with high accuracy, have
versatility to handle powders of various
properties, possess easy workability and user interface with compact installation dimensions etc. Since there are few
feeders that can meet these diverse
needs, R&D engineers need to perform equipment
improvement
or
time-
consuming manual work every time
they face a problem, which makes R&D inefficient. Kubota Micro NX Feeder
is a versatile feeder that can solve such problems with its unique design
of ‘Negative wall angle hopper’ and ‘Diagonal agitator’.
of handling. In the pre-mix process, the operator manually weighs each material,
puts the materials into the blender, mixes
and
disperses
challenges in terms of productivity
and quality control. First, the pre-
mix process becomes a bottleneck that determines the productivity of continuous manufacturing process. This
means that you lose the advantage of the continuous manufacturing process,
which has the flexibility to change the
production volume in a small space. In terms of quality control, there is also the problem that the risk
of mixing formulation mistakes
cannot
because
of
work.
Numerous additives are used to add a variety of functions to plastics, and their
compounding rates can sometimes be surprisingly low at 0.1%. In addition, additives such as antioxidants, lubricants and UV absorbers are often materials that are difficult to handle due to
their sticking and bridging properties. How these additives are compounded is one of the issues in conventional production processes.
sufficiently,
the feeder. However, this process has
be
completely eliminated
Contributing to Improved Productivity in the Manufacturing Process
it
and then puts the mixed material into
Kubota
manual
Micro
NX
Feeder
can
solve
improve
productivity
these problems and and
quality
Pre-mixing is
not
control.
process
with
range of micro
flow rates from
10 mL/h ~ 10 L/h, and its innovative design makes it
possible to handle a wide range of powders - from
for
material
difficult to handle.
required
high
NX-T12E offers a
high flowability to
independently feeding additive
Micro NX Feeder:
accuracy.
the ones that are
The costs or losses of mixing work are reduced and it is possible to produce
facilities for technological innovation.
One solution currently used in many
high-performance resins in a more
processes is to pre-mix the minor
efficient and controlled manner.
are developing small size twin-screw
additives
increase the flow rate and improve ease
Contributing to the Indian Plastics Industry
Manufacturers of twin-screw extruders
extruders to realise efficient R&D, and
with
other
materials
to
Kubota is striving to contribute to the development of the Indian plastics industry by proposing the Micro NX
Feeder, which is an epoch-making solution for the micro flow feeding in the plastic compounding process, and
providing substantial after-sales service in India. At the Kubota Feeder Technical Centre in Chennai, India, customers can
consult the technical engineers and try out a Kubota feeding system, including the Micro NX Feeder.
POLYMERS Communiqué l August - September 2020
93
FOCUS AREA
“Superior properties
such as tenacity,
recyclability and better
resistance against weather, will
force producers to look in other
directions so as to create a world-class
material,” highlights Makrand Appalwar, in dialogue with POLYMERS Communiqué.
Makrand Appalwar Chairman & Managing Director Emmbi Industries Ltd. Mumbai
96
POLYMERS Communiqué l August - September 2020
Sharp Increase Expected in Woven Geotextiles in the Next 5 Years
Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification?
& Technology (DST) Certified R&D Centre, with a
Post COVID, we feel that the agricultural sector
Emmbi; we ensure that atleast 20% of our top
will remain extraordinarily strong. We feel that we have role to play in both the pre-harvest and post-harvest product lines. Our
water
conservation
products
will
be
especially useful and they will seek much higher demand considering the Prime Minister’s ‘Atma Nirbhar
Yojana’.
Also,
our
incredibly
special
hermetic and modified atmosphere packaging will
witness
increased
demand
due
to
the
requirement of storage of food grains for a longer time.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Yes, we will have to make the organisation more agile and ready to take on the challenges
thrown to us by COVID-19. We will also have to make our organisation leaner and focus on improving the operating efficiency so as to take care of the losses incurred due to the lockdown.
Q. From a modest ground-breaking ceremony in 1994 to receiving the award of being amongst the Top 100 MSME’s of India in 2019, what are the attributes you would credit for this growth? The growth is largely attributed to the wonderful teamwork that our company has displayed during
the past two decades. At the same time, the company always remained focused on R&D. We
are a Government of India, Department of Science
POLYMERS Communiqué l August - September 2020
collective experience of over 250 years.
We have a particularly important philosophy at line is always generated from products which are developed through R&D.
Q. What is the impact of your geotextile operations on your business today? How do you envisage the coming years? We
started
our
retail
geotextile
operations
commercially in last 4 to 5 years. Though the product was launched in the Indian retail market just 5 years ago, we were active in the international market for 10+ years. Launch of geotextiles gave us the much-needed entry into
the B2C market segment. Today, this segment
contributes around 25% of our top line and it is
increasing steadily year over year. We believe that by FY 2024-25, we will be able to get a contribution of Rs. 400 crore, from this, which will be around 45 to 50% of our then top line.
Q. Comparing woven, non-woven and knitted geotextiles; where do you see current and future market growth? Due to the extremely high tenacity offered by
the woven geotextiles, especially in the water
conservation market, slowly the market is leaning
towards higher use of woven geomembranes
for this application. In the present situation, the To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
97
ACROSS SECTORS
Food Packaging, Home and Healthcare Segments to Witness Tremendous Growth
Q. What is the biggest opportunity that you see in the post COVID-19 period for growth of the flexible packaging industry? There will be growth in flexible packaging because the consumer is now more alert and aware of health and safety; which was
in a way, taught by COVID-19. All daily needs must be packed safely, this is
what every consumer wants now. Global awareness increased
on
food
drastically
packaging and
has
nothing
uncovered is today accepted by people.
Q. What according to you is the role of creativity in the success of a packaging company? Creativity will add value to innovation and bring to the fore innovative ideas
in packaging. In the erstwhile era of
packaging, the objective of packaging was to ensure that the product was protected
“As regards changing industry dynamics, innovations in digital printing and recyclable packaging shall
have a direct impact on the consumer as well as the producer / manufacturer,” suggests Srikanta Khatua, in dialogue with POLYMERS Communiqué.
from the atmosphere, the packaging was
robust enough to protect the product
properties and ensure no damage, while hygiene
being
maintained.
In
today’s
scenario, the concept of packaging has
seen a paradigm shift. Apart from all of
the above mandatory parameters, there needs to be creativity involved to help
the product catch the customer’s eye
and pick it up from the rack. Creativity involves shape,
innovations
convenience,
combinations etc.
100
in
attractive
design, colour
POLYMERS Communiqué l August - September 2020
Q. Any regulatory changes that could impact the flexible packaging industry, be it positive or negative? In my opinion, typically as regards the use of recycled material in the packaging industry, regulations would ensure that the material is
used and not gone to the landfills but comes back into the system, which is good for the industry.
The
government
would
definitely
support this reform which would also ensure that the recycling industry gets a boost as well, apart from the packaging industry.
Specifically, as regards post-consumer recyclates, I see difficulties in their usage due to technical difficulties in the packaging industry. PCR can be
definitely treated and used, but it most definitely cannot
be
used
in
the
packaging
industry
as it majorly caters to food where hygiene is paramount. The recycled material can be used for rigid packaging, which is again restricted to
certain product range e.g. the non-food sector like lubricants, oil, paints etc.
Q. Between food, home and personal care, which segment do you see witnessing the maximum growth and why? I see the maximum growth in food packaging and processed food packaging. Post COVID, the
awareness on hygiene and protection from any contamination has reached a new high. Today’s
consumer would not accept any food item To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
Srikanta Khatua Senior VP Constantia Flexibles Group Puducherry
101
PAILS AND MORE
Teamwork and Leadership The Business Mantras of Today P. Prabhaker Chairman & Managing Director Baba Group of Companies Hyderabad
Q. What is the biggest opportunity that you see in the post COVID-19 period for your business growth / diversification? The global disaster COVID-19 has deposited all of us in such a detrimental zone for which the world was totally unprepared. As an entrepreneur, my
vision is always for growth, innovation and adding milestones. Now the world is slowly limping back to work. Though there has been a business
impact for couple of months, I would still like to hire people rather than
remove them to boost my business and adhere to my post COVID business; most importantly, place them in a safe zone. Sometimes it is not about the capital that you are making, it is about how many people are there for your business.
To add, me and my team are always looking forward for innovation. During the
lockdown,
we
all
started
working
from
home
on
innovation
and
development, rather than spending time with joy and laughter, which helped us to enhance our efficiency during post COVID start up.
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era? Yes, things have changed remarkably. We all are now into a new normal.
104
POLYMERS Communiqué l August - September 2020
“As regards the paint pail industry, the growth is quite horizontal; I would like to see a flourishing real estate sector which can directly have an ascending impact,” suggests P. Prabhaker, in dialogue with POLYMERS Communiqué.
Getting to the point, though there are so many hurdles being faced and more on the way as well, but there are no such marginal changes in my
business strategies because I always prefer to stay focused on my business and my broad vision.
Q. Your journey from the metal containers way back in 1979 to the plastics pails / containers of the modern times, what made you diversify? Yes, I do remember those days; it all started with a dream. With God’s grace, as time went
retain them over a period of time; what is your business mantra? I would love to answer this and readers can take it as an advise as well. I have two ethics...
Teamwork - I always get tasks done through the
approach of a good teamwork. Good teamwork
means a synergistic way of working with each
person towards a shared goal. It is, therefore, a necessity that leaders facilitate and build teamwork skills of their people if they are to steer a business towards success.
by, we diversified ourselves well. One thing that
Leadership - I believe in leadership, rather than
with metal was the customer requirement and
everyone with proper strategies to meet the
motivated me to get into plastics simultaneously the forthcoming market demand.
Customers are God and I am never ashamed to worship them. Apart from this, I focused on the
petrochemical sector as well and met with success with
customers
such
IOCL,
Reliance,
Valvoline, HPCL, BPCL, Eicher, Castrol etc.
TATA,
Q. You cater to all the leading brands in paints and lubricants, and have managed to
POLYMERS Communiqué l August - September 2020
bossism. A true leader can motivate and direct business goals.
Q. Clearly the pioneer in the pails and container segment catering to the paints, chemicals and petrochemical industry, what are your views on the prevailing To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
105
MAN POWER
Skilled Manpower
Foundation of the Tooling Industry Q. The biggest opportunity that you see in the post COVID-19 period for your business growth / diversification?
non-conventional through training, providing canteen / bus facility to staff will help effective utilisation of the available manpower. Thus, in this pandemic time, we have critical issue of
‘Atmanirbhar’ campaign and reduction in imports
labour migration and to overcome this issue, is
from China will give boost to the business
our first focus.
growth. In terms of diversification, we are already
catering to various sectors / industries including
NN
preventive
ready to leap in scalability to the next level. The
Most of the labour force has moved to their native place due to the pandemic. Hence, operating with the available / limited manpower will be the new normal in the post COVID era. We need to realign our strategy from ‘one operator,
one machine’ to ‘one operator, two machines’, shifting of manpower from conventional to
108
environment
in
all
actions
safe-guarding
everyone
complete their tasks in time without any panic.
business growth.
NN
healthy
from the pandemic so employee can work and
automotive sector offers potential for further
Q. Do you see yourself realigning or changing strategies to deal with the challenges faced post the COVID-19 era?
Maintaining
the operations and procedures, and taking
pipe fittings, automobile, white goods etc. and
NN
FTR (first time right) approach.
NN
Automation as much as possible.
NN
Minimisation of number of operations in tooling.
Q. What has been the most challenging To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
“Planning, execution / implementation and
timely review are the key parameters to
achieve speed, accuracy and timely delivery
in business,” opines
Devaraya M. Sheregar, in dialogue with
POLYMERS Communiqué.
Devaraya M. Sheregar Managing Director Devu Tools Pvt. Ltd. Mumbai
POLYMERS Communiqué l August - September 2020
109
SPEED-N-SPEED
It’s No Longer About Big or Small Companies
It’s Now All About Fast or Slow Companies Gautam Rawal Country Business Unit Head - Factory Automation Digital Industries Division, Siemens Ltd., Navi Mumbai
Q. What do you see as upcoming business opportunities in the automation sector, post COVID?
sector from present 16% to 25% of GDP by
FY22. This is extremely important for India as the manufacturing sector will provide employment
COVID-19 has presented many challenges for
opportunities
as
well
technological
supply side of the supply chain has got impacted.
important
the
country.
working
in
and this can only be achieved by ensuring
movement of experts and technicians to resolve
changes swiftly and manufacture products that
challenges, companies will accelerate plans to use
possible, most efficiently and with utmost security.
the manufacturing industry. Both, demand and
development in sectors that are strategically
Manpower availability and new norms on safe
manufacturing sector has to be made sustainable
manufacturing
the
that we have the flexibility to adapt to market
shutdowns and maintenance issues. With these
have world-class quality in the shortest time
automation in some of the processes currently
To achieve this, Indian companies will have to
has
resulted plants
in
and
less
also
manpower affecting
carried out manually. These companies will benefit
from reduced cost, more efficiency and enhanced work quality.
We will also see a greater adoption of digitalisation by the machine builders in the engineering
space for mechanical, electrical & automation engineering, simulation & commissioning.
Q. What are the core aspects in the area of manufacturing, as per you, that need to be improved / streamlined? How would automation help in the cause? The Government of India has a stated goal of raising the contribution of the manufacturing
112
as
for
Growth
in
the
address all the five stages of manufacturing, starting
from product design to production planning to production engineering to production execution and to services.
Digitalisation and automation will be the key levers to achieve necessary improvements in all
the stages of manufacturing. Digitalisation and automation are helping manufacturers to launch
products faster - despite rising product complexity. Traditionally, the big competitor has beaten the
small one - but now, the fast one is beating the slow one.
Q. In relation to the plastics sector, what
POLYMERS Communiqué l August - September 2020
“The COVID-19 pandemic has made one thing clear, manufacturers
who have implemented higher level of automation will be the first to
come out of this crisis. The general notion that automation is a threat to manpower overshadows its potential benefits,” suggests Gautam Rawal, in dialogue with POLYMERS Communiqué.
are the various areas of implementation of automation / robotics. As a company, how do you look at business opportunities in the plastics sector in relation to your expertise? The COVID-19 pandemic has made one thing clear, manufacturers who have implemented higher
level of automation will be the first to come out of
Digitalisation and automation are helping manufacturers to launch products faster - despite rising product complexity.
Q. We have been a country with cheap labour available - semi-skilled or skilled labour; what are your thoughts on the impact of automation and robotics on manufacturing and production units? Your thoughts on upgrading skill sets...
this crisis. The notion that automation is a threat to
Despite India having a population of 1.3 billion,
can be a critical enabler for the plastics industry
shortage of skilled labour. Automation has helped
manpower overshadows its benefits. Automation looking at shorter ROI with robotics and different
kinematic handling systems. The various take-out systems, for example like in injection moulding machines, with
provide
increased
highest
precision,
quality
efficiency,
products
speed,
flexibility and safety. Along with automation, digitalisation plays a major role in the plastics
industry. To compete with global OEMs and to create new opportunities, it is imperative for
the plastic machine manufacturers to automate
machines and implement Industry 4.0. Whether injection moulding, extrusion, blow moulding or
thermoforming, the Siemens modular software library
and
integrated
standard
components
the plastics industry has always reported a
to bridge this gap. Automation has helped
companies to produce machines which are much more efficient and safer with consistent
quality. Machine builders are also benefitting from
automated
simulation,
machine
commissioning
to
engineering, simulation
shorten
their
efforts and faster time to market.
automation
and
We are constantly working with policy making bodies, educational institutions and industries to help enhance the skills of students and industry
professionals
centre - ‘SITRAIN’.
through
our
for automation and drives give you a fast and
To know more, please subscribe to
plastics machine.
subscriptions@polymerscommunique.com
cost-effective
way
of
realising
the
POLYMERS Communiqué l August - September 2020
optimal
virtual
engineering
training
Polymers Communiqué at
113
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POLYMERS Communiqué l August - September 2020
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Finishing Operations fo r P l a s t i c Products
Mastermind: Prof. (Dr.) D. D. Kale
Choose Your Best Answer
A quick check on how updated you are, a few not so difficult questions. A 3-minute quiz...give it a try!
1.
Finishing operations are necessary
only for:
6.
a. Laser gun
b. Thermosets
b. Hand tools such as handsaw or cutting wires
c. Hammering
d. Any plastic
Finishing operations for plastics
are possible when the product is:
d. Solvent
7.
a. Below glass transition temperature
a. Washed with solvent
d. Above melting point of plastic
b. Etched with acids
Thermoplastic can be adhered to:
c. Annealed after the flash is removed
a. Any plastic c. Thermoset only
d. Conditioned in ice cold water
8.
1: d; 2: c; 3: a; 4: d; 5: d; 6: b; 7: c; 8: a; 9: a; 10: c; 11: a; 12: a; 13: b;
d. Filled plastics only
4.
Plastic can be joined to:
c. Part is cooled cryogenically d. Part is heated to melting temperature rapidly
c. Paper only
Finishing of plastics is done for: a. Decoration only b. Protection from water c. Protection from dust d. Multiple reasons - for protection
against corrosion, chemical attack and improve the application properties
116
when:
b. Part is cooled to room temperature
b. Metal only
5.
Removal of flash, sprue etc. is easy a. Part is still warm
a. Plastic only
d. Any other surface
brittle plastics, stresses may be effects, part can be:
c. At any temperature
b. Thermoplastic only
During removal of flash from developed. To remove the ill
b. Above glass transition temperature
3.
generally by:
a. Thermoplastics c. Elastomers
2.
Removal of flash can be done
9.
For plastic part which requires close tolerance may be made: a. Oversized and then machined appropriately
b. Undersized and then heated to expand
c. Undersized and then welded d. Nailed together so that size does not matter
10. When plastics are machined
(cutting, sawing etc.), part gets heated and may change the dimensions. To avoid this,
a. Use cutting fluid b. Use ice pieces to cool the part c. Machine less intensively d. Machine very rapidly
11. Peck drilling is: a. Interrupted machine operation b. Using the sharp conical tool c. Drilling multiple parts together d. Drilling a conical shape hole
12. The skip tooth cutters are used to: a. Control heat produced during cutting, sawing etc.
b. Remove the dirt during the machining
c. Reduce cutting time d. Make tool less expensive and lighter
13. Rake angle in machine tool is: a. Angle of holding the light on the part during the operation
b. Angle of tool face with the radial lines c. Angle at which hard surface of plastic is polished
d. Angle at which light reflects
minimum from the plastic surface
POLYMERS CommuniquĂŠâ&#x20AC;&#x201A;lâ&#x20AC;&#x201A;August - September 2020
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RESEARCH REPORT
Business Confidence Sentiment (BCS 2020): A POLYMERS Communiqué Survey Results Declared
We are getting back, and getting back better in most cases. We are designed to perform. Adversities,
many-a-times, bring the best out of us! So here is another situation tailor-made for us! Well knowing that for us, more important than business, is the sentiment of doing business; thus, this survey. An objective achieved by POLYMERS Communiqué!
The questions are straight - touching upon aspects that mean a lot to the industry. For us, this survey was critical as we see that it has a big role to play in the bounce back of this industry. POLYMERS Communiqué in its
customary elegance, went about to serve this industry amidst prevailing challenges. This is so because the readers
of POLYMERS Communiqué are a genre of its own, and we believe they deserve quality and timely information; at a time, they need it the most.
Industry surveys from POLYMERS Communiqué are crafting a new niche for itself and providing the readers a very valued insight into this fiercely competitive market. The responses would serve as a general guide; you would, however, need to evaluate, validate and map responses for your business in specific. Have a safe read...
Survey Basics
Sample Size: 92
l
Format: Electronic
l
Response Tabulation: Singular
l
76% - 90%
< 50%
32.61%
26.09%
28.26%
13.04%
> 90%
50% - 75%
Business Bounce Back... Bang-Bang! Seems like a cracker of a response before Diwali! Close to 75% of the respondents believe that their current business is already over 50% of their February, 2020 business. As a further split, over 32% consider it is between 75 - 90% and for over 13%, business is over 90% of the February business. Kudos to the spirit of the Indian plastics industry! Things racing to normalcy!
118
POLYMERS Communiqué l August - September 2020
A lot of outings / socialising are truly optional
26.09%
70.65%
(Percentages total beyond 100 due to multiple choice answers)
Success of work from home
31.52%
35.87% 44.57%
Importance of digital technologies Importance of relationships in business
Being within home, you can save much more
79.35%
Biggest learning throughout this period
To be more concerned about our ecosystem
Almost 80% people have realised the importance 70%
of
understood
digital the
technologies.
importance
of
relationships in business. I personally feel
the latter is a more critical understanding and it is imperative, whether we continue
using digital technologies or not. In the forthcoming years, collaboration will be key rather than competition to survive, and building relationships is the root of this.
COVID - A new business opportunity?
Yes
Whilst only about 20% are unsure of this, a staggering 66% respondents believe that during or in the post COVID era,
they sense new business opportunities! It’s always said necessity is the mother of invention; many companies
across various industries have brought out innovative solutions, including implementing WFH into their system
66.30%
No
14.13%
and are comfortable in continuing to do so.
19.57% Worked below our expectations
Worked to our expectations
Unsure
Worked above our expectations
19.56%
Success of Work From Home Close to 60% respondents experienced that WFH has been at par or above their expectations. Companies are even adopting permanent WFH as a To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
40.22%
40.22%
POLYMERS Communiqué l August - September 2020
119
POLYTHINKING
The Pandemic and Opportunities
for Polymer and Allied Chemical Industry There is nothing to fear about plastic
waste and judicious recycling can be
done using a proper technology. MSMEs have great opportunities in the plastic
recycling and to protect the environment.
D
uring this lockdown due to the COVID-19 pandemic and
henceforth, we will have to
change our lifestyle and there will be
a new normal. That new normal will be
different for different ages and locations.
Never in our wildest dreams a year ago, we would
have imagined that the world will practically be closed for
Professor (Dr.) Ganapati D. Yadav Emeritus Professor of Eminence, and J. C. Bose National Fellow (GoI) Former Vice Chancellor & R.T. Mody Distinguished Professor, and Tata Chemicals Darbari Seth Distinguished Professor of Leadership & Innovation Institute of Chemical Technology Mumbai
POLYMERS Communiqué l August - September 2020
business. But it happened. Everybody is vulnerable now. In this
connection, the entire world came to know social (physical) distancing, hand sanitisation and ‘keeping the mouth shut’. The personal
protection equipment (PPE) is a common vocabulary. The chemical and allied industries, including pharmaceuticals and drugs, found a
new respect. The damned and banned plastics came to the rescue
in all forms and sizes. The importance of polymer and plastics industry will be more evident since we want to be protected from all viruses, bacteria and unknown microscopic creatures and bugs which are going to be a huge problem for the society at large.
127
We need plastics more now than ever
I think the ban on single-use plastic
face shields, hazmat gowns, gloves,
finding an alternate economically viable
before to remain safe; face masks, medicines, sanitisers, food products, water and what not. Plastics is the saviour of humankind. Plastics, for the public, may be polythene bags which
are littered everywhere, but in the wider sense of the term have been part and parcel of our lives at least for
the past 70 - 80 years. You cannot imagine the world without use of
plastics. Plastic ban was such a policy
decision which did not solve the
problem totally. What is the substitute for plastic and at what cost, and
its convenience to use? In the first place, plastic was introduced to the commoners as a substitute to paper
which was responsible for denudation of forest. A tonne of paper requires about 1.5 tonnes of chemicals and 30 tonnes of water. Glass
processing is done at 1,500 1,600° C,
needing
a
lot
of
energy associated with release of NOx and SOx. Glass is ~ 22 heavier than plastic and susceptible to breakage. Glass is
made
from
all-natural
resources, such as sand, soda
ash, limestone and recycled
glass. However, it is important
to note that we are running out
of the sand which is used to make
glass in the first place. Worldwide,
(SUP) was a knee-jerk reaction without and easily adoptable material. Ban is never as a good idea. Because ban
leads to all sorts of social problems, illegal businesses and corruption by the
law enforcing authorities. It is true we have to reduce waste, be that plastic,
metal or debris, a long-term solution
is needed. Plastic which is already in the environment and use of plastic
in future will require two different
approaches. The history of technology teaches us that if one technology creates a problem, another solves it.
Better technology is the only solution. Better methods of collection of waste at source and segregation, recycle, reuse,
depolymerisation, mixing with bitumen
collect and dispose such waste need to be protected.
I had suggested to the Government that
no plastic bag, wrapping or container be given free, but should be sold with a refundable deposit of at least Re. 1 Rs. 5 per item depending on the
potential to pollute. Like the newspaper delivery man comes to our doorstep every morning, another plastic collector
will come to your doorstep to collect plastic bags, bottles, cans and the like and refund part of the money after
charging some collection fee (5 - 10%), which could be digitally collected. It will
promote Digital India mission and also
create employment. The municipalities will save money on segregation at source
and
reprocessed
the
or
plastic
can
be
depolymerised
or
whatever form it could be converted
into. Thus, SUP will be a game-
Like the newspaper delivery man comes to our doorstep every morning, another plastic collector will come to your doorstep to collect plastic bags, bottles, cans and the like and refund part of the money after charging some collection fee (5 - 10%), which could be digitally collected. It will promote Digital India mission and also create employment.
changer and not a polluter.
Since plastics have such a negative
connotation,
let
me brief the readers about
various
technologies
used
for plastic recycle, per se, or
through
depolymerisation
to
remove the myths about plastic
pollution. Many of you might
be practising them. However, for the sake of putting the
issue in a proper perspective, I
would
like
to
provide
over 50 billion tonnes of sand is used
some background information briefly
produced by every river in the world.
for road making etc. are well practiced,
be solved.
heavier than plastic and so has a
list of solutions is long. Last year, the Government of Maharashtra banned
Technology Solutions for Plastic Pollution
non-woven polypropylene (PP) bags which are 100% recyclable. PP is used
In the case of plastic recycling, some
for face masks, surgical masks N95 and
of
must be adopted. Once the plastic
every year. That is twice the amount So, glass is no good. Glass is much much of
larger
food
carbon
packaging
footprint.
materials
All
are
100 per cent recyclable, so whether you choose to buy a plastic bottle, can
or glass, all of these can be recycled. Furthermore, the solution in terms
of paper or glass as substitute to paper is to assume that you throw
it after use, and it will not cause
pollution. Nature will take care of it. Short sightedness!
128
but not fully implemented and the
hazmat
importing
dresses. from
China.
Ban
grave
health
on
Now
abroad, SUP
they
are
should
be
including
lifted temporarily to deal with the and
the
crisis
protocol
India
for
is
such
facing waste
disposal must be in place. Those who
as
to
the
how
plastic
pollution
well-known
can
technologies
is segregated, it is easy to reprocess, chemically or physically or combination thereof. Chemolysis and thermolysis To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
FIRST TIME
I can vouch,
Manish has a personal
equation with each one of you,
and his conversations with you would
be mostly about what he and POLYMERS
Communiqué could do to serve your brand better.
In this rare conversation, yes rare, because it was tough to get him to agree to the interview and second,
it’s not often that a publisher is interviewed; I, Ruby Thapar,
introduces you to the man behind POLYMERS Communiqué.
122
Manish Chawla Publisher POLYMERS Communiqué Mumbai
POLYMERS Communiqué l August - September 2020
POLYMERS Communiqué
Leadership Today With an Eye on Tomorrow
Ruby: The pandemic caught all of us unawares and has demanded change. How have you managed to stay agile during the last few months? Manish: We stretched to meet the changing needs...just like the plastics industry, suppleness is an attribute inculcated in POLYMERS Communiqué (PC) as well. The past
couple of months have been tough. As an organisation, we were very used to working in a huddle. Work From Home came as a big change. Kudos to my entire team...we learnt quickly and kept the show going on.
When we conceived PC, the mission was to be that platform where the industry can come together. With no precedence to managing a challenge of this enormity, I knew that the only way we could all emerge was by sticking together and hand-holding each other.
By the April - May, 2020 issue, we had gone completely digital. We focussed the last two editions on ‘Business Beyond COVID-19’ that featured interactions with over 60 captains of the industry. These 60 interviews are perhaps the most elaborate congregation of pearls of wisdom, which can become a guide for the industry to
navigate the current pandemic and possibly become a reference for the future as
well. As our commitment to the industry, we sent both these issues complimentary to every person on our database, irrespective of them being a subscriber or not.
Ruby Thapar Ruby Thapar, is an independent reputation, branding, crisis and sustainability strategist and an executive & communication coach. She brings experience as a builder of coalitions within organisations and with external stakeholders to drive change agendas and as a facilitator of strategic ideation sessions. In her last role, she was the Director, Corporate Affairs at Dow Chemical International Pvt. Ltd. She has also worked with the likes of the Aditya Birla Group and Vedanta Resources with a stint in academia and the development sector. Currently also serves as an Independent Director on the board of an NGO and is Adjunct Consultant, CSR & Sustainability at The Conference Board.
POLYMERS Communiqué l August - September 2020
123
Like they say don’t waste a good crisis, we took
knowledge warehouse for connoisseurs of the
I must confess that PC’s presence in the digital
right from the first issue, every word of wisdom
on the pandemic as an opportunity. Pre-pandemic, space had left a lot to be desired. In the last
5 months...we changed that 360°and launched the weekly e-bulletin, the mobile app, our social media
platforms and the digital gallery to bring to the industry a complete ensemble of print and digital platforms for reading and advertising.
R: Can you tell us more about PC’s digital avatars ? M: POLYMERS Communiqué (PC), completes 6 years this year and me personally, 23 years of building content for the plastics industry. We have already come a long way with our print edition. Like I
mentioned earlier, since April this year, a slew of
polymer industry. This bibliotheca has within it, captured in POLYMERS Communiqué. Every single interaction with the captains of this industry in full
text. Thought leadership ideas that could define,
refine and change the fortunes of businesses
are all encapsulated into this very sophisticated interface at www.mypc.co.in. Then
we
have
the
Weekly
e-Bulletin:
A
pioneering platform that is taking giant strides by the week. We have over 40,000 users across the
globe
accessing
this
sharp
aggregation
of important happenings from around the world, in addition to snippets from the doyens of the industry on a weekly basis.
new sections was and will continue to be added. I
The 3rd platform is our Mobile App: For the ones
positioning and redefine the content framework
download the POLYMERS Communiqué mobile
believe, this will bring an orbital change in content for the discerning reader!
On our ‘Digital Transformation’ journey, we now
have an exclusive dedicated team in place and the
industry will witness digitisation of another level
who prefer quality content on the move, do app. It is yet another unique platform, the first
in India, to bring to the handhelds of the astute professionals
information
and allied industries.
from
the
polymer
along with the finesse we have always offered at
We are excited with the launch of all these 3
our digital initiatives:
unique in their own way and offers our audience
POLYMERS Communiqué. Let me briefly outline
The first is the Digital Gallery: This is a virtual
library that offers perhaps the most elaborate
products. I believe all these 3 platforms are the choice to consume data the way they like
it, in snippets or in long form or both. Our industry deserves every bit of this!
I must say here that the polymers industry is a fantastic industry, great people to work with; and
for me, a big part of my circle, even personal, is
Many a global company are surprised that PC, a magazine of this stature is being produced in India... they mention that there is no
the gen-next provide a fine mix to take the industry forward.
R: How does PC keep itself relevant for its customers? M: Quality of content! This is our motto from day zero. We were, in fact, ridiculed by many to start
parallel to this globally. I take
a publication at a time when others were exiting
this feedback with immense
that reaffirmed our belief in the importance
pride, Jai Hind! We will always try and keep the Indian flag flying high. PC is truly ‘Made in India’ for the world.
124
drawn from here. The current generation and
the business. We restudied the market need and
of content. Looking back, I am glad we took this bold step!
To know more, please subscribe to
Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
ADVERTORIAL
With its New Sustainable Production Facility
Calco to Touch 25,000 MTPA Capacity With a vision to be synonymous with
engineering plastics, Calco Poly Technik is India’s
leading providers of highperformance polymers
with Calco Group having experience in polymer
solutions of over 20 years.
C
alco Poly Technik Pvt. Ltd.’s Engineering Plastic division started with an
initial capacity of 8,000 MT/annum in the year 2012. With increasing thrust
on ‘Make in India’, we have taken the commitment to manufacture not
just to cater to India’s demand, but are also looking forward to expand business globally with our new state-of-the-art ‘sustainable’ manufacturing facility that we commissioned in January, 2020.
It is one-of-its-kind, with captive solar energy consumption coupled with waste and process water recycling. Our thrust on sustainability goes beyond the
environment; it includes people working in the facility as well. Our production facility has the most advanced dust collector systems installed for clear air inside and outside the plant. As regards minimising our energy carbon footprint,
we are going to consume almost 10% of our total energy requirements through captive solar plant.
Having said that, it is one of the most efficient production facilities with capacity
to handle over 4,000 MT at any given point of time. Total installed capacity, once completed, will have over 25,000 MT per annum production capacity
spread across 1,00,000 sq. ft.; producing truly global products with indigenous technologies for global consumers.
To add to this infrastructure is 10,000 sq. ft. of modern polymer science laboratory which will boast of all polymer tests like mechanical / rheological / electrical / flammability with imported equipment like FTIR / DSC / TGA / weatherometer /
capillary rheometer along with pilot twin screw plant for material development in close co-ordination with our customers.
Our brand like CiLON for polyamide 6/66 solutions in automotive have made a strong presence with innovative solutions like paint replacement and electric vehicle flame retardant components.
Our ZiLITE for PBT applications help produce almost 5 crore LED bulbs every month. This brand also is synonymous with other electrical industries like MCB / MCCB. With our vision to be India’s most preferred global plastics solution provider, we are aiming to introduce more indigenous technical compounds like PEEK / PPS / POM / PC / ASA, which are only available with global
through
producers imports,
and
make
our
with
engineering
brand synonymous plastics.
l August l August POLYMERS POLYMERS Communiqué Communiqué - September - September 2020 2020
131
NEW LIFE
Demystifying the New Normal - Macro Factors
Learning to Live With COVID-19 We shall examine some key macro issues of the ‘new normal’ that will, sooner or later, have great micro level impact, down to the last MSME.
I
n the earlier issue of POLYMERS Communiqué, June - July, 2020 (Part I), we saw how the world will change post
COVID-19, what ‘the new normal’ may look like - changing
consumer behaviour, volatile job market, widespread fear psychosis and their impact on societies and businesses. Focussing on directions is what we all need to work on to protect us from negatives of the ‘new normal’ and, at the same time, hunt for new
opportunities. This is a bottom-up approach. How the lowermost customers’ choice - to do or not, to buy or
Shailesh Sheth Corporate Strategy Advisor Management & Manufacturing Technology, Mumbai
132
POLYMERS Communiqué l August - September 2020
not, to agree or not, will reshape geo political
do not want to spend on apologising for their
been experienced before. COVID-19 has caused a
will
currents of the future, a direct connect that has never
health crisis, a socio-political crisis and, of course, an economic crisis. So really, we need to offer
a holistic and comprehensive response to rebuild a broken world, a great collaborative reset. The turbulence that this process is bound to create, dismantling old institutions and creating new ones, will impact policies which in turn will
mean a yo-yo effect on business and trade. In this part of the article, we shall examine some key macro issues of the ‘new normal’ that will, sooner or later, have great micro level impact, down to the last MSME.
colonial past. Thus, cross-border financial help dwindle
down
drastically.
Contributions
to IMF and World Bank would be made with sharper linkage to where and how they are
spent. Countries with laws that overlook ill-gotten wealth being stashed away in their banks will be obliged to change their laws. Above all, tax
payers will become vociferous in asking for more efficient, simpler and less porous tax collection system as well as greater transparency and accountability on how these funds are spent.
Measures that will substantially result into an inward-looking financial system, a key element of the new economic patriotism.
New Economic Patriotism
New Globalisation III
The biggest disruption in the ‘new normal’ will be
Nicholas Eberstadt of The National Bureau of Asian
of it. As more of middle-income countries aspire
stand decisively to shape the coming global order,
in employment opportunities, or rather, the lack
to push up demand and tax collection through enhanced rate of employment and more of low-income countries aspire to improve their
people’s living standards, there will be louder and
louder
voices
demanding
employment
opportunities. Alas, the inescapable conclusion from Part I analysis is that there will not be so many jobs going even if the global economy is
back on its growth path. This expectation is resulting
into
new
phenomena,
which
may
require swimming against the current. Every head
of state is trying to find easier ways of doing that, the rise of economic patriotism. Protectionist measures abound, countries after countries are
putting up firewalls against imports, greater scrutiny of foreign direct investment proposals, restrictive
immigration
laws,
massive
subsidy
schemes like Germany’s Kurzarbeit Programme (state paying wages cut by employers), prioritising
Government purchases from domestic sources and our own being ‘Vocal for Local’ clarion call.
Research has put forth that, “As for questions that
says, “Businesses
pandemic bring a brutal end to the second age
demonstrate
we have been calling ‘globalisation’. Will COVID-19 of globalisation that began in 1945, just as world war heralded the cataclysmic death of the first
What does New Globalisation III mean for Indian
demonstrating
shall now be Globalisation III.
“tax payers’ money should be spent on
the tax payers”. Millennials all
POLYMERS Communiqué l August - September 2020
in
countries
adjusting and
companies? First, don’t get caught in the crossfire.
different results;
or folded up quickly; lease assets outside India
damage that has
Set up organisational structures that can be started
rather than own them; balance foreign exchange exposure and be prepared to overcome trade
barriers. Managing global supply chains will be
repair the
been done in
the past.”
the most difficult part of the job, so pick your future
CEOs
who
have
solid
supply
chain
expertise. Last but not the least, don’t think
Globalisation III is a distant concept. It will impact you on the double. Also open up new opportunities, if you are perceptive enough.
New Social Contract
more important than livelihoods, as potential for
demands
that they are
listening, learning,
that, in these difficult times,
from
will have to
globalisation (1870 - 1914)?” Thus, the new normal
As the world of business and trade inexorably
teeth
Robert Moritz
the first concerns the scope and character of what
These fast-evolving measures get
PwC Chairman,
moves towards drastic change, as lives become future of jobs becomes more and more foggy, To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
133
CHANGING NORMALS
Plastic Economy and Circularity in the Next Normal
The new plastics economy is a vision of a circular
economy for plastics, where plastics never becomes a waste. It offers a root cause solution to plastic
pollution with profound
economic, environmental and societal benefits.
T
he new normal is now old. What the world is going through in 2020 has been greater than what anyone has faced or seen. Yet one tries to be
Dr. Sameer Joshi CEO Knoesis Pune
POLYMERS Communiqué l August - September 2020
resilient and embrace today for a better tomorrow; a tomorrow of our
hopes, aspirations and actions. People, communities and organisations are facing the new challenge of navigating to a little unknown future, relying on their experimental, working and proved knowledge of the ‘old normal’, while devising strategies to ensure a future more exciting in the ‘next normal’.
135
Reduced Footprint...Enhanced Productivity
Introducing
environmental and societal benefits. For plastics packaging, specifically, the world recognises a
Design
Raw Materials
circular economy as defined by six characteristics: NN
Residual Waste
plastic
Manufacture
Recycling
Elimination of problematic or unnecessary packaging
through
redesign,
innovation and new delivery models is a priority.
Circular Economy
Plastics
bring
many
benefits.
At
the same time, there are some problematic items on the market that need to be
eliminated to achieve a circular economy, and sometimes, plastic packaging can be avoided
Consumption
altogether while maintaining the utility.
Maintenance
Reuse/Refurbishment
NN
reducing the need for single-use packaging.
While improving recycling is crucial, we cannot
(Source: Ellen Mac Arthur Foundation)
recycle our way out of the plastic issues
we currently face. Wherever relevant, reuse
Recognising Circular Economy
business models should be explored as a
The plastics industry has to move on making more
preferred ‘inner loop’, reducing the need for
commitments to circularity.
single-use plastic packaging.
The new plastics economy is a vision of a circular economy
for
plastics,
where
plastics
Reuse models are applied where relevant,
To know more, please subscribe to
never
Polymers Communiqué at
becomes a waste. It offers a root cause solution
subscriptions@polymerscommunique.com
to plastic pollution with profound economic,
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136
POLYMERS Communiqué l August - September 2020
INSIGHT
Business Related Research A Thrust Area
The commodity businesses are facing
stringent competition and profitability is reducing to an extent such that industries are compelled to go
in for new products as well as search for new applications.
Early Days In earlier post-independence days, the Government initiated many national research centres (National laboratories) and institutes like IITs
to encourage R&D activities and, to some extent, it yielded successful Prashant Trivedi Vice President Sangir Plastics Pvt. Ltd. Vapi
POLYMERS Communiqué l August - September 2020
results; though most of them were of academic interest and not of
commercial interest. It was also seen that the expertise was being pulled out of this, and were taken by international research and commercial firms to further extend the work to benefit their industry and country.
137
It was not that none of the Indian industries took advantage of these facilities which were
In today’s
scenario, with
support of the Department
of Science and
Technology, many private sector organisations
established; but were very few, on hand counts. The research expenses done by private sector
and
products
suitable
for
and requirements.
Indian
conditions
Some Experiences
and other industries were also low budget and did
During my experience in the plastics / polymer
seventies, with globalisation, many multinational
many such products which were innovated and
prospects as well as to take benefit of the aware
opportunities
manpower in comparison was very low and
domestic waste water treatment plant, bio-gas
not help researchers to show their calibre. In mid-
processing industries, I had been involved with
companies came to India with good business
developed looking at the potential business
and skilled manpower. The cost of equivalent
requirements. Few to mention were all plastics
the output expected from them was much higher.
plant and insulated tanks for high altitude. We had
suitable
for
the
Indian
market
also worked very cautiously for automotive fuel
have started their
With this, many research centres started looking
directed
focussing more on the potential international
On similar lines, there was development of CNG/
encouraged these activities as it had brought
shell giving the benefit of being lightweight as
own application research work
that are being
commercialised.
at the business opportunities nationally, but
tanks (on- and off-road vehicles).
business. The administration at that time also
LPG gas cylinders made of HDPE liner with FRP
in good revenue to our economic status.
well as anti-explosion.
By
The research work done for development of
mid-eighties,
many
Indian
entrepreneurs
thought of pursuing business-related research projects
primarily
requirements
and
looking
later
for
at
India-centric
global
needs.
Research was mainly encouraged in local medicinal sciences
and
developments
of
equipment
wood fibre composites and also use of recycled To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
Your feedback matters... Do let us know what you feel about this issue of POLYMERS Communiqué Send us your thoughts at feedback@polymerscommunique.com Thank you, in advance.
138
POLYMERS Communiqué l August - September 2020
DEFINING PARAMETER
In corporate life, it has been observed that building a trustful organisation leads to better teamwork,
productivity and overall organisation performance. If you can’t have trust within your organisation, you cannot earn trust of your customers.
Trust
The Foundation of Successful Organisations
T
he basis of durable and efficient relationships is ‘trust’. Trust is not something unidirectional, and has many aspects to it. Relationships are built and
cemented by trust and that makes trust the most important single element
Rakesh Shah RS Coaching and Consulting New Delhi
POLYMERS Communiqué l August - September 2020
in the relationship between leaders and the people they lead. I had earlier written that, “Good leaders are followed chiefly because people trust and respect them,
rather than the skills they possess. Leadership is about behaviour first, skills second.” We can see that in our daily lives and businesses, the skill sets possessed
139
by the leaders are different from his team
often they will do unexpectedly well, even take
members. For example, the Chairman of a
risks for their leader. People will not follow a
to run a machine on the shop floor. But he is
circumstance, mainly involving fear. They may
plastics processing company may not be skilled
trusted completely by the workmen / women
who run them, to run the company successfully, enabling the workforce to pin their futures or livelihood to the company. Similarly, the leader
has complete trust in the people he leads to
play their roles perfectly towards meeting the organisational goals. This relationship is the basis
of success and growth of any business or organisation. It was aptly summed up by Michelle Ortega in saying, “Trust is the best medium to
grow success. It creates an environment in which people feel free to be authentic, passionate, committed, and willing to share all they have to offer.”
Leadership and Productivity People will follow a leader they trust and
POLYMERS Communiqué l August - September 2020
leader they do not trust except in certain
have a fear of reprimand, humiliation, punishment, even loss of job, and the resultant financial insecurity. When they are committed to the leader with trust, the performance of the group becomes
very high. And, therefore, trust is a major driver of performance. When trust is broken, there will
be an immediate and adverse impact on the organisational performance.
Open and honest communication is a key to earning trust and enhancing productivity. As Stephen R. Covey said, “Trust is the glue of life.
“Good leaders are followed
chiefly because
people trust and
respect them,
rather than the
skills they possess.
Leadership is
about behaviour
first, skills second.”
It’s the most essential ingredient in effective To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
141
NEW THINKING
The
Plastic Paradox
Plastic products help save lives and reduce burden on the environment. Making necessary behavioural changes and
creating needed infrastructure to manage the waste is unwittingly overlooked. This, in nutshell, is the ‘Plastic Paradox’.
T
he ‘once-in-a-century’ global health crisis, COVID-19, has mercilessly demolished human arrogance in
dealing with nature. A recent research paper hinted
at biodiversity loss as a possible contributor to the series
of epidemics and current pandemic. Pathogens causing these
highly
virulent
diseases
like
SARS,
MERS,
Bird
Flu, Swine Flu, AIDS, Ebola and now COVID-19 have
zoonotic (birds, animals etc.) origin. Rapidly shrinking space between these host zoonotic organisms and human
beings make the transition possible. This often happens
with multiple in vivo mutations through intermediate S. K. Ray Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE) Mumbai
142
hosts. Virologists across the world are seized with the challenges of finding exact pathways the viruses follow, but To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l August - September 2020
Reach the Peak of Your Operation’s Potential with an EDI® EPC™ Die System for Extrusion Coating & Laminating Improve Production Output EPC™ dies feature optimized lip lands, designed to create uniform flow orientation and reduce die swell. By adding an optional Autoflex™ VI-RE automatic lip adjustment system, processors can reduce gauge variation and further increase product yield.
Save Material Costs The EPC™ die allows producers to quickly adjust the product width by moving the internal deckle blade system to open or restrict flow to the ends of the die. By adjusting individual components within the deckle blade assembly, edge beads can be reduced to minuscule amount.
EDI® Deckle Maintenance Cart
Improve Efficiency & Safety During Maintenance The deckle system can be quickly retracted to simplify the clean-out of gels and carbonized polymer build-up in the die lip or rapidly removed for die maintenance events. Optional EDI® Deckle Maintenance Carts, customdesigned to fit each system, ensure maintenance work is performed at a safe height and reduce potential damage to critical deckle parts.
CENTRE STAGE
HR should focus
on business results that enrich the
company’s value to
customers, investors
and employees, and
work in cohesion, as
business partners, to
achieve the company’s strategic objectives.
The New Mandate for HR
Living as the Nucleus of the Organisation and Helping Each Department to Function Better
O
ne of the most indispensable ingredients of a business is its employees. The HR management team usually gives out suggestions to strategically
manage people as business resources. When businesses fail to adapt
to changes, it is only a matter of time before revenue, innovation and longterm economic viability begin to suffer. It makes sense, then, that organisations must adapt to a changing work environment, which includes new ways of doing business, understanding changes in creating a desirable employee culture and Dr. Naveen Malhotra Senior HR Professional Ahmedabad
144
sharpening skill sets throughout the company. HR should live as the nucleus of
an organisation so as to have business sustainability. HR leaders know their people, they know the deck of skills within the organisation, and they understand the soft and hard skills it takes to innovate and create business sustainability.
POLYMERS Communiqué l August - September 2020
personal
engagement and productivity should
marketing assess its staffing needs for
of good organisations being eroded,
must ensure a positive employer brand.
source the right talent. If the in-house
Unfortunately,
this
is
my
experience that I have seen culture
employees leaving, sense of unrest among
employees
and
economic
viability being questioned by internal and external stakeholders.
The best way to ensure business sustainability
and
preparedness
for
change is to develop a talent centered,
people-first strategy, with HR at the helm.
Unfortunately,
happens,
when
what
often
businesses
either
innovates or undergoes financial crisis without allowing HR to set the pace,
is that employees leave, people feel a sense of unrest, culture comes to a driving halt, and even the best talent doubt their place in the changing
work environment. What instead is required is a culture where individuals
feel trained and ready to tackle change. Where they know that new skill sets will be properly taught, where they can take ownership of their education and
growth, and where career opportunities are limitless. Employees want to work
for an organisation that helps them be better and provides a clear path to achievement. You can help transform
change from scary to exciting, and help
your people bring the best of them to work each day. First, make talent a top
priority. Markets may change, client and
consumer expectations may change,
but talent is what allows organisations to weather that storm.
that enrich the company’s value to customers, investors and employees, and work in cohesion, as business
partners, to achieve the company’s strategic objectives.
As a mandate, HR leaders should create that
engagement establish
company
and
increase
and
employee
productivity,
relationships
between
employees
and
the
beyond
just their tenure at the organisation. Because HR has so much to do, improving
existing
In this context, human resource (HR) has a new mandate - help each function
become more productive, agile and responsive by empowering them with relevant tools and skill sets. Chief
Human
Officers
(CHROs) should reposition themselves as ‘change agents’ who can enable various departments to manage the
employee lifecycle effectively, leading
to enhanced business outcomes. Often, HR leaders are focused on attracting new talent by designing programmes
to keep compensation up-to-date with current market trends, and focusing on training and recruiting programmes. Beyond
attracting
employee
POLYMERS Communiqué l August - September 2020
the given campaign, and accordingly talent pool is available to execute the campaign,
then
identify
resources
dispersed throughout the organisation, and assign them to that campaign. In
case the company lacks the requisite talent, then outsource; in both the
Resources
talent,
HR
departments can help keep recruiting
scenarios, HR empowers marketing with the right resources and in time.
Let’s take up another example of sales people working in the field. They often travel for work, and operate in an
extremely demanding, target-oriented environment; thus, taking out time
to learn new skills can become a challenge. HR can address this by online
learning model. Thus, HR can make sales people more productive and responsive to the emerging business needs.
and hiring costs down by focusing on
The third example, that is, people
providing programmes that encourage
work with their gut instinct. They
keeping current talent productive and
analytics.
both, personal and professional growth.
lack data-driven insights required to
HR departments should operate as
to
a
business
within
a
business.
HR
departments must have a vision or strategy that defines where they are
headed, a set of goals, objectives, outcomes or deliverables that focus the priorities for the work and investments
essential to carry out this vision, and an organisation structure that allows
HR to accomplish these goals. HR
should be structurally aligned with the
HR should focus on business results
initiatives
always be given top priority. They
organisation structure of the business.
Persisting with the traditional model of each department working in silos, and
HR restricting itself to a corporate-level mandate, will not be effective any more. A work culture should be fostered
where HR as well as other departments work in cohesion as business partners,
to achieve the company’s strategic objectives.
For
instance,
marketing
often works on specific, time-bound campaigns,
pooling
in
various
individuals from within the organisation to build dedicated teams. HR can assist
Most
of
the
supervisor’s
make informed decisions in relation talent
competence
management, mapping,
attrition,
performance
measurement and clearly outlining the key result areas (KRAs) and requisite competencies
for
each
role,
thus
highlighting the significant potential
for HR to empower other departments and
averting
unconscious
the
biases
decision making.
probability creeping
of
into
Let’s take another example of HR and finance; when it comes down to it, HR and finance aren’t as different as they might seem. Consider hiring a
new employee; while HR wants a team member who will fit well with the
company as a whole ultimately saving
the company money, since they won’t
have to consistently replace employees, the finance department also has some
say in things like the salary that can be To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
145
It’s time to pause, it’s time to re-energise, it’s time for PUZZZmania! Some are easy, some are tough, some are answered and some are not, and some are just fun, so please don’t shun, till all are done so that you have won; thanks a ton!
POLYMERS Communiqué l August - September 2020
147
Events Plast Eurasia Istanbul 2020
12th Die & Mould India International Exhibition
Plastec West
ArabPlast
2nd - 5th December, 2020
28th April - 1st May, 2021
10th - 12th August, 2021
15th – 18th November, 2021
Tüyap Fair Convention and Congress Center, Istanbul
Bombay Exhibition Centre, Mumbai, India
Anaheim Convention Center, Anaheim, CA
Interplastica
NPE 2021
T-PLAS 2021
PLASTINDIA
26th - 29th January, 2021
17th - 21st May, 2021
17th - 21st February, 2022
DWTC, Dubai World Trade Centre, UAE
Expocentre, Krasnaya Presnya, Moscow, Russia
Orlando, Florida, USA
22nd - 25th September, 2021
IPLEX’20
Indoplas
27th Fakuma
Plastfocus 2022
5th - 7th March, 2021
2nd - 5th June, 2021
12th - 16th October, 2021
5th - 9th March, 2022
Pragati Maidan, New Delhi, India
Messe Friedrichshafen, Germany
India Expo Centre, Greater Noida, Delhi NCR, India
CHINAPLAS 2021
7th Plastasia 2021
VietnamPlas
Propack Africa 2022
13th – 16th April, 2021
2nd - 5th July, 2021
13th - 16th October, 2021
8th - 11th March, 2022
Adlux Exhibition Centre Kochi, India
Shenzhen World Exhibition & Convention Center, PR China
148
Jakarta International Expo (JI Expo), Kemayoran, Jakarta, Indonesia
BITEC - Bangkok International Trade & Exhibition Centre, Bangkok, Thailand
BIEC, Bangalore International Exhibition Centre, Bangalore, India
Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam
Johannesburg Expo Centre, South Africa
POLYMERS Communiqué l August - September 2020
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