A CUSTAGE I N I T I A T I V E Feb - Mar 2020 l Issue 6.3 l ` 150
Customer Centricity for
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Growth
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Special Supplement on PLASTIVISION INDIA 2020 with this Issue
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POLYMERS Communiqué l February - March 2020
1
Feb - Mar 2020 l Issue 6.3
CONTENTS
The Centroid
60
If he is the one to be cared for; if he is the one to be
understood; if he is the one to be supported; if he is the one to propose; if he is the one to dispose; if he is the one
Varun Gupta, Director, Calco Poly Technik Pvt. Ltd., Sonepat
64
Technology Drives Customer Delight
who is responsible for your success; if he is the one that you
business; he has got to be your customer and right at the
would bend forward to; in short, if he is the purpose of your
centre for you. So, a POLYMERS Communiqué issue dedicated to ‘customer centricity’ seems just what the doctor ordered...
itna toh banta hai!
36
BIG THRUST
Dr. Pawan Girdharilal Agrawal
President, Agrawal Group of Institutes, Mumbai
49
56
This script handles the concept of ‘Customer Centricity’ in a transformational manner that captures the thinking, the anecdotes and the learnings of Dr. Pawan Agrawal, a globally renowned public speaker, relating to this most demanding need of the corporate. The Lunchbox takes you through this journey, making sure that you digest every morsel of this learning.
66
The Lunchbox Speaks
NEW NORMAL
Customers Fuel Innovation
74
TECH POWER
Deepayan Das, Executive Vice President Bry-Air (Asia) Pvt. Ltd, Gurugram
RESEARCH REPORT
Customer Management Approach (CMA 2020)
POLYMERS Communiqué Survey Services
HBR PAGES
Case Study: Your Star Salesperson Lied. Should He Get a Second Chance?
Presented by POLYMERS Communiqué in syndication with Harvard Business Review
International Motivational Speaker
84
A narration by Siddhant, Assistant Editor, POLYMERS Communiqué in the skin of a Lunchbox.
FUNDAMENTALLY YOURS
If You Don’t Take Care of Your Customer, Somebody Else Will
Jayesh Khimji Rambhia, Managing Director
Honorary Treasurer, Plastindia Foundation
Arvind Chawla, Managing Director
Zahoransky Moulds and Machines Pvt. Ltd., Coimbatore
88
CHANGING MINDSET
Synchronised Operation in Supply Chain: Engineering a New Approach
Shirish V. Divgi, Director, PMMAI, New Delhi
WELL SAID
Plastics Extend Life
Premsons Plastics Pvt. Ltd., Mumbai
Past President, Co-chair Environment Committee The All India Plastics Manufacturers’ Association
FROM THE ARCHIVES
Mind the Baby
Lt. Col. Dr. Samar Singh, Assistant Professor
Strategic Management, Indian Institute of Management, Raipur
NEXT GENERATION INJECTION MOLDING CONTROL office.in@br-automation.com | +91-20-41478999
A++++ A+++ A++ A+
ENERGY
2
POLYMERS Communiqué l February - March 2020
Printed and Published by
Under the Cover
Manish Chawla manish@polymerscommunique.com
Designed by
‘Customer Centricity’ is the
new spelling of the word ‘success’
and one of the surest, fastest and the most
sustainable way to achieve corporate goal-
posts. Having Dr. Pawan G. Agrawal, a man who breathes this concept and has impacted minds of millions globally to share his thoughts is our privilege. He adorns the cover as he covers the topic like no one has... cover to cover!
Chief Editor Jyoti jyoti@polymerscommunique.com
Asst. Editor Siddhant siddhant@polymerscommunique.com
Advertising Sales - National
94
SIVaRAM SPEAKS
Molecular Recycling Technologies: Converting Polystyrene to Styrene Monomer
Dr. S. Sivaram, Former Director, CSIR-NCL, Honorary Professor and INSA Senior Scientist, Indian Institute of Science Education and Research (IISER), Pune
98
TRADE ZONE
2019 Snapshot of Indo-German Trade in the Engineering Sector
Rajesh Nath, Managing Director, German Engineering Federation
(VDMA) India Office
102
Hyderabad Vani +91-93924 28927 vani@polymerscommunique.com Mumbai Vinisha +91-88790 50327 vinisha@polymerscommunique.com New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com
MISSION POSSIBLE
Delhi-NCR: Plastic Waste to Reduce Soon!
Advertising Sales - International Dubai Pritam +971-5548-32330 pritam@polymerscommunique.com
In series...
44
Shailesh Sheth, Corporate Strategy Advisor
108
Rakesh Shah, RS Coaching and Consulting, New Delhi
Customer Centricity, A Game Changer?
Management & Manufacturing Technology, Mumbai
117
120
News
24
Managing Change: Master the Skill
Gen-Next: Here’s What They Have to Say
S. K. Ray, Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE), Mumbai
USA Manisha +1-908-720-3510 manisha@polymerscommunique.com
Custage Marketing Solutions LLP 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA
Editorial Advisory Board Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd. Prof. (Dr.) N. C. Saha formerly Director at Indian Institute of Packaging N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd. Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.
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Subscriptions
Bhavesh +91-22-2520 4436 bhavesh@polymerscommunique.com
How CHROs Deliver Business Impact
Dr. Naveen Malhotra, Senior HR Professional, Ahmedabad
BUSiNESsTOONS
54
Golden PAGES
112
RETRO
82
K ALE’S KUIZ
119
Weekend Delights
106
Events
123
Printed and Published by Manish Chawla, and printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla.
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Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. The maps, if used, in this document are only a pictorial representation, not to scale and do not indicate any geographical boundaries. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.
Mind Speak
Rajesh Nath
Managing Director (VDMA) German Engineering Federation India Office
centricity is an approach to providing a doing business that focuses on both at the e, rienc expe mer custo ive posit in order point of sale and after the sale, e. Customer to gain competitive advantag trust and centricity not only helps to build also a solid loyalty of the customers, but n plays an reputation. Customer satisfactio ess and is important role within every busin that helps also a key point of differentiation mers in custo new t attrac to esses busin ents. onm envir e competitiv
Customer S. K. Ray
ent (Polymers) at
formerly Sr. Executive Vice Presid Reliance Industries Ltd.
the d’état of businesses is to meet of products needs of customers in terms objective in and services. It is meeting this businesses an economically viable way that er. In the grow in a sustainable mann changes in prevailing scenario of rapid behaviour, consumer preferences and g. This engin chall more mes beco task the ted le-foo nimb be to esses busin requires mers to and stay intensely focused on custo s in the swiftly adapt to their changing need is the key marketplace. Customer centricity to go forward.
Raison
Ltd.
Two statements from two great personalities
from completely diverse fields as follows speak volumes about the impo rtance of customer centricity:
The purpose of business is to creat e and keep a customer. - Peter Drucker
A customer is the most important visitor on our premises. He is not dependen t on us. We are dependent on him. - Mahatma Gandhi The basis of all economic activity is exchange of goods or services with money or acceptable return. This brings in the custo mer. It is the customer who pays for whatever is on offer and if no customers come up to buy it, no exchange happens and the econ omic activity stops. The backbone of any busin ess is sales, and customer is the reason for a sale. If there is no customer, there is no busin ess. Period. Do we need say more?
Pushp Raj Singhvi
Customers are always considered as ‘God’ for any business mod el. The same philosophy is also applicable to plastics-based packaging material manufacturers as well as packaging users and the consumer goods indus try. FMCG companies need to select the package design in terms of selection of pack aging materials, structural as well as graphic design based on consumers’ demand and their acceptability. Hence, ‘customer centricity’ theory becomes very important in the modern market scenario. Arvind Mehta
Rakesh Shah
formerly Managing Director at Windmöller and Hölscher India Pvt.
Prof. (Dr.) N. C. Saha
formerly Director at Indian Institute of Packaging
Arvind Mehta
Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.
truth. Any ‘Customer is king’ is the cardinal s to sell in want one that e servic or uct prod ’ and plan the market, he has to sit in ‘his chair customer. by understanding the need of the uct or service, For marketing and selling a prod is required. rch resea and work hard a lot of s, his growth One has to evaluate his need t together for plans and time needs to be spen mutual trust this purpose. At the same time, and joint growth needs to be set. meeting with Communication and one-to-one coupled with customers within a time frame ty by going consistent efforts to improve quali growth. This that extra mile enhances mutual s customeris possible only through continuou any field, in be could this ; oach appr centric including exports.
Rajesh Nath
Rakesh Shah
N. K. Balgi
N. K. Balgi
formerly President & Director at Ferromatik Milacron India Pvt. Ltd.
Business exists when you serve your customers at the best. To know what he needs and what he would need, one would need to know his busin ess and the markets he serves. Your success in business comes when your customer succe eds in his business. I did see this mindset at Reliance Industries since my association with them as machinery manufacturer with their Polymer Division since ’90s. RIL with its wide pool of ‘best in industry people’ had wide reach to present and future market information. RIL would tell us of anticipate d growth sectors of our end markets in volumes and kind of products, that helpe d us in preparing our business plan and allocate resources, and, build our product portfolio. This enabled plastics processors to get indigenously developed machinery at lower costs during the days when impo rts were expensive due to high custom duties. They also made processors aware of the sectors set to grow and products that would be needed. As a result, the domestic processing sector grew at double the GDP growth rate, simultaneously the RIL petro chemical business witnessed stupendous growth. I learnt early that it is important to remain customer-centric.
S. K. Ray
Prof. (Dr.) N. C. Saha
Feedback has Communiqué gather to rm fo at od pl created a go content of rmation. The industry info ly rich in ab er id ns e is co the magazin providing is consistently quality and it ers. The ad re its to dates the latest up m this fro te puts we colla amount of in us for to l fu lp he quite magazine is our business.
is a good Communiqué updates of t es lat get the platform to a high-end industry. It is the polymer y. str du our in magazine for
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News B&R Adding Value to Indian Manufacturing Industry
Digest
I
ndian manufacturing is undergoing a
major
makeover
manufacturing
Agilyx Corporation, the leader in chemical recycling of post-use plastics back into polymers, chemicals, and low carbon fuels, announced its partnership with Go Beyond Racing, a company that strives to reduce waste that is generated at their events by finding best recycling alternatives
and
transformations.
with
smart
digital
With
technology
machines,
predictive
machine
builders
solutions
and
future-
enable
factories
to
become globally competent, highly productive, efficient and profitable,” he elucidated.
Return
centric
robotics
and
more,
B&R
Industrial Automation Pvt. Ltd. (B&R) is
reinforcing
its
commitments
to
OEMs and factories in their endeavour
to ‘Make in India’. B&R India recently organised its sixth ‘Innovation Day’ event in Pune, which addressed various
aspects of how B&R is continuously
Smart Factory’, Innovation Day 2020 witnessed
informative
workshops,
presentations, panel discussions and fascinating demonstrations. B&R’s
focus
on
offering
Manager for India, spoke on ‘Quantifying focused
on
on
Investments’, business
where
values
he
and
provided a roadmap for Indian machine builders to move forward in the fastpaced environment. “Globally, machine
builders face similar challenges. It is important for manufacturers to take that first step towards implementing the
latest
technology.
Innovators
and early adopters are more likely to experience better business outcomes,
lead the technology race and become
trend setters - ultimately improving their revenue and market position,” he informed.
customer-
A panel of industry experts discussed the
solutions is in step with the needs
a Reality’, moderated by Pooja Patil,
centric,
technologically
advanced
machines and factories. During his
24
integrated,
maintenance, machine vision, machine-
of Indian industry’s needs for smart
A-B
Our
automation
David Hemetsberger, B&R’s Strategy
adaptive
Catering to the theme ‘Partnering for
BASF and Hengst develop reusable spin-on oil filter made of engineering plastic Ultramid® Structure LFX
ready
trends such as flexible manufacturing,
adding value to Indian manufacturing. Audi A3 seat upholstery made of PET - from bottle to fabric; seat upholstery made from secondary raw materials are being used for the first time in the fourth generation of the Audi A3
factories.
engaging keynote, B&R India Managing Director, Jhankar Dutta spoke about B&R’s
partnership
values
and
the
evolving era of Industry 4.0. “New
technologies are continuously changing the
manufacturing
landscape,
and
for
and
B&R takes pride in being a preferred automation
partner
OEMs
topic, ‘Making Flexible Manufacturing Corporate Communications, B&R India. The
prominent
panellists
included
Atul Patwardhan, Functional Head Corporate Engineering, PARI; Mayur Raut,
Production
Manager,
L’Oréal
India; Ramesh Chauhan, VP, Sandhar Technologies;
Subrata
Karmakar,
President, ABB Robotics and Tanay
Sil, Business Development - Industry, B&R India.
POLYMERS Communiqué l February - March 2020
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The
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Digest Berry witnesses increased demand for plastics due to protection ability of nonwoven materials
users
changing
highlighted and
demands.
their
today’s
Meeting
rapidly them
requires a flexible, scalable production line able to accommodate small batches
of different products, which at times could be down to batches of one. Flexible
manufacturing
lines
enable
factories to produce smaller batches
economically. In such next-generation factories, machines, devices and systems can
be
reconfigured
quickly
and
inexpensively to changeover without
solutions at one place - at Tempo. And,
allows mass customisation and enables
We are already thinking of several
hampering the production process. This BIEGLO high-performance polymers develops further by adding new ultra-high temperature resistant products to their portfolio - PBI and PI-S
quick responses to market changes.
Brückner and Tempo Paper Pulp & Packaging Team Up Again for the Second BOPP Film Production Line
T
he
demand
for
high-quality
packaging film is constantly rising in
the heart of Africa, especially in Nigeria, Clariant masterbatches introduces new colours for high temperature resins used in FAKRA connectors for next generation automobiles
Direct Pack has acquired a Mexico-headquartered recycling operation with capacity to process 40 million pounds per year of PET
B-D
investments to consolidate our position in the market.”
Gandhi Automations Updates on Roller Door Investment: What You Should Know
W
arehouse
significant
roller
doors
investment
are
a
that
the most populous African country.
shouldn’t be taken lightly. In fact, it’s
leading producer, Tempo Paper Pulp &
impact on costs in the long run.
Taking
this
into
account,
Nigeria’s
Packaging Ltd. (Ota, Ogun State) has now
signed a contract for its second BOPP film production line. Dr. Seun Obasanjo,
quite the opposite - they can have a big So, what are all the costs that warehouse managers need to be aware of?
CEO, Tempo Group says, “Since our
Your costs can be separated into three
markets have developed. Now for us it’s
are involved with procuring your doors,
Centrepiece will be our new high-
to maintain your doors, and the costs
manufacture
Initial Costs
first BOPP line started some years ago,
parts; that is, the short-term costs that
time
the ongoing costs that it will take you
for
performance packaging
further
BOPP of
films,
investments.
line
for
the
scheduled
for
various
flexible
production start in 2021. Due to the very good experience with our first line, we decided to partner with Brückner Maschinenbau GmbH & Co. KG again.”
The company’s expansion plans also
includes a BOPET film production line, a second CPP film production line and more metallisers. Tempo Group’s Deputy
Managing Director, Nassos Sidirofagis
explained, “Our goal is to offer our customers a broad product diversity. In a sense of ‘one-stop-shopping’, they should be able to find their packaging
26
our investment strategy is long-term.
associated with ensuring safety.
There are obvious initial costs, like installation, electrical requirements and activation sensors. But there are also the
less obvious costs, like how much it will cost your business for the time that the doors are inoperable.
For example, your current roller doors may be damaged, prompting an urgent need to purchase new ones. When your
doors are out of action for too long, it
will have a negative impact on traffic management and operational efficiency.
This is why speed of installation is so
POLYMERS Communiqué l February - March 2020
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End to End Solutions for End to End Solutions for complete peace of mind. complete peace of mind.
For over three decades, Lohia Corp, besides standing for innovation and precision has stood for complete customer satisfaction. A besides company that offers end to end raffia For over three decades, Lohia Corp, standing for innovation andsolutions precision for hasthe stood for industry, be it extrusion, winding,Aweaving, coating, printing, or PP yarn spinning, complete customer satisfaction. company that offers end conversion to end solutions for the raffia Lohia Corp gone the distance has always put printing, customers first. industry, behas it extrusion, winding,and weaving, coating, conversion or PP yarn spinning, Lohia gone the and has alwayscapacity put customers first. metric tons per annum of TodayCorp if thehas company hasdistance delivered a processing of 5.1 million PP andif PE customers across 92acountries, it's only because of efficient support Today thefor company has delivered processing capacity of 5.1 million metricafter-sales tons per annum of and optimized cost of ownership forcountries, customers.it's Lohia continues and inafter-sales the future support too, will PP and PE for customers across 92 onlyCorp because of efficient be customers for great value and complete peace of mind. andcommitted optimizedto cost of ownership for customers. Lohia Corp continues and in the future too, will be committed to customers for great value and complete peace of mind.
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Over and above the cost of equipment maintenance, you must make sure that no people get hurt.
Digest
To do to this, you have to: NN
DOMO Chemicals announced the completion of its acquisition of Solvay’s performance polyamides business in Europe this business includes engineering plastics operations in France and Poland; high performance fibres in France; polymer and intermediates operations in France, Spain and Poland
accreditation to all vehicle operators. NN
NN
important to warehouse operations. Your manufacturer must be able to
minimise downtime so that you can go back to operations as quickly as possible.
Pedestrians as well as personnel can be
seriously hurt if the door is able to injure upon contact. Make sure your roller door manufacturers
have
comprehensive
an incident occurring.
significantly impact what it will cost you to maintain them.
The Wide Range of Automated Doors
First of all, you will have to consider the
Gandhi Automations Pvt. Ltd. designs
like how much voltage it needs and how
automated doors that perfectly suits
power requirements of your roller doors,
Then, it’s important to know how often they will need to be repaired
due to environmental factors, such as
high
wind,
low
temperatures,
wet weather, wet environment and chemical washdown.
try to minimise the chances of corrosion as much as possible. For example, you can ask about stainless parts as an option.
Finally, your doors must be able to withstand impact with forklifts, as this
can cost you thousands of dollars in equipment repair. Roller
doors
are
large
pieces
of
into collision with heavy-duty vehicles if your staff is not properly trained. in
safety
to
any
architectural
environment,
from modern and traditional industrial buildings,
warehouses,
commercial buildings.
to
fine
The range includes insulated, noninsulated, fire-resistant, tight sealing,
steel, glass, fabric doors with safety features and high-quality standards.
The doors provide energy efficiency,
rapid opening speeds, advanced safety systems and are easy to operate.
Gandhi Automations also specialises in designing and manufacturing state-of-
the-art hangar doors that have unlimited opening widths.
High performance doors are automatic internal and external areas of buildings.
equipment that can frequently come
Investing
and manufactures a wide range of
doors used for fast access between
Safety Assurance Costs
measures
is
a
necessity for warehouse operations.
28
cable / spring failure.
safety features installed to prevent such
While thinking about your door parts,
D-E
Ensure that the door does not close
in the event of power / brake /
much energy it will consume.
ER-WE-PA GmbH coating line now at SIG, a leading system and solutions provider for aseptic packaging
Provide a visual or audible warning system for the door’s operation.
How durable your roller doors are will
ENGEL presents the next generation of the allelectric e-cap injection moulding machine series for beverage caps
Educate staff on ‘best practices’ for roller door use.
NN
Maintenance Costs EconCore’s technology makes recycled PET honeycomb now commercially viable
Provide up-to-date training and
Prime
high-performance
designed
and
doors
factory-made
are
with
German collaboration using state-of-
the-art and resourceful engineering technology for frequent use in high traffic areas with opening speeds upto
POLYMERS Communiqué l February - March 2020
2 m/s. The high opening speed reduces
the time taken in movement of material,
Digest FoamPartner delivers foam know-how for acoustic and thermal insulation in Rinspeed’s new modular concept car MetroSnap
thus hastening the logistics process.
Our team of skilled engineers visit the site and recommend the most suitable
rapid door to the client. Rapid doors are
resins. The proprietary screw design
mind international standards.
for a superior, low shear mixing action,
manufactured and installed keeping in Many
nowadays
manufacturing need
environment
in
industries
a
controlled
which
you
limit
the amount of dirt and dust in the Henkel and Covestro combine their strengths to promote e-mobility by developing a solution enabling the efficient fixation of cylindrical li-ion battery cells inside a plastic cell holder; the solution is based on a UV-curing adhesive from Henkel and a UV-transparent polycarbonate blend from Covestro
manufacturing
premises.
and
manufacturer,
instrument
manufacturer,
Medical
electronics
LAMILUX AntiBac, the fibrereinforced plastic, with its antibacterial effect, reliably combats germs and bacteria
F-L
melt. The Xaloy Pulsar design is ideal in preventing melt degradation and contamination
that
would
lead
to
product defects, such as black specks in optical and other clear lens products.
With the Xaloy Pulsar mixing screw,
some military applications are but a
the optimum technology that lowers
industry, pharmaceutical industry and few of the examples that have strict requirements
for
maintaining
dust-
free environment. High-speed doors have
become
an
every industry.
integral
part
of
A wide range of Prime High-speed doors
are
available
for
various
operations, including areas with special
hygiene, storage and handling of frozen food. Atex Rapid doors are needed in explosion-proof
areas,
deep
freezer
automatic roll up door is required in cold storages, warehousing, loading bays and on conveyor systems. Prime
Reset features a special advanced selfrepairing system.
Nordson Offers Xaloy Pulsar Mixing Screw Technology for Pristine and Clear Lens Products
T
he Xaloy® Pulsar® mixing screw from
Nordson
is
the
optimum
injection screw for efficient processing
in lens applications. This injection screw ensures superior quality products, free of black specks.
When clarity counts most and product
defects of any kind are intolerable, a special focus on an adequate screw
design is key. The Xaloy Pulsar screw is tailored to the specific requirements
of the shear intolerant polycarbonate
30
resulting in a uniform and homogenised
food
computer
requirements for temperature control, KRAIBURG TPE is supplying a skin-friendly thermoplastic elastomer for an innovative Protos® headset manufactured by an Austria-based company Pfanner Schutzbekleidung GmbH
features a wave style root geometry
Nordson provides lens moulders with scrap
rates
cosmetic
considerably,
appearance,
enhances
minimises
downtime, reduces cycle time, boosts
profitability and provides a rapid ROI for efficient and successful processing.
StAR Holds International Class 2020 Conference and Roto Show
S
tAR (Society of Asian Rotomoulders),
a 16 years old trade association of
the Indian rotomoulding industry and
an ARMO affiliate (Global Affiliation of 12 associations from around the world), held 2020 StAR Conference and Roto Show at South Goa between 22nd
and 24th January. The event, a bright
spot
for
the
Indian
rotomoulding
industry, was sponsored by Matrix Polymers (UK), Greenage Industries and NAROTO (India).
With over 100 attendees from 12 countries,
23
quality
presentations
by 22 global and Indian speakers over two days, four half-day seminars on pertinent topics, along with two
delightful evening social events, the
Indian rotomoulding industry came alive with plenty of excitement, learning and networking. The attendees feedback
testified to great success, sense of
satisfaction and had many takeaways from what was appreciated as a very well-organised conference.
POLYMERS Communiqué l February - March 2020
R
Advanced Additive Solutions that you can be confident of...
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Biodegradable Masterbatch
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T F E W
: : : :
+91-22-2821 5734, 2838 7054 +91-22-2838 1088 info@welset.com www.welset.com
The
conference
theme
of
‘Passion
Profit & Rotation’ was reinforced by
Digest Liquibox completes acquisition of DS Smith Plastics; the acquired division includes both rigid and flexible packaging businesses and the combined companies will have 35 manufacturing facilities
these focussed segments during the three-day programme: NN
Design - New Products and Markets
NN
Processing - Tools and Production
NN
Materials and Testing
NN
New and Future Technology
NN
For the first time, a Marketing
NN
Thanks
to
the
event
for
supported
by
Meusburger has created an exclusive and cost-effective alternative to existing round or flat latch locks to control moulds with new E 1817 latch lock
by industry experts. Eight and
leading
overseas
suppliers
from
exhibited
the conference.
India
during
UFlex Introduces Innovative Holography Products to Add Aesthetics to Products and Prevent from Counterfeiting
T
he
holographic
arm
of
UFlex
Limited has recently developed four
innovative and advanced holographic solutions to give a facelift to books, labels
and
stationery,
cartons
and
the textile industry. These products
NN
Registered de-metallised holographic tape which is hot stamped on product
labels,
is
made
with
19-micron PET base film and is used as an anti-counterfeit feature. NN
printed
foils,
the
solution also serves as an anticounterfeit tool for cartons, labels, stationery industry.
Arvind Mehta, a Recipient of the Maharashtra Gaurav Award 2020
O
22nd
February,
Gujarati
organised Award
the
2020
Maharashtra
Samaj
Mahamandal
Maharashtra
Function
at
Gaurav
Yogi
Sabhagruha, Mumbai. Arvind Mehta was felicitated with the Maharashtra Gaurav
Award 2020 as a leading industrialist at the hands of Music Director, Anandji Bhai
Shah
(Music
Director
team
Kalyanji Anandji) in the presence of top
dignitaries of Maharashtra from different fields like Marathi and Gujarati film industry, musicians etc. Arvind
Mehta
Managing
Extrusions
is
Director Pvt.
the
Ltd.,
of
Chairman
Welset
&
Plast
(celebrated
its
Golden Jubilee recently), manufacturers of
colour,
additive
compostable
Soft touch lamination film for carton packaging is available in PET and BOPP based films, which is induced
with a special coating giving it a smooth and silky touch effect to uplift the product’s aesthetics. NN
The ‘Dhoop-Chaon’ design for hot stamping foil is a unique offering by
UFlex
which
enables
hot
stamping coating on 12-micron PET based film to give special effects, without holography.
32
multi-colour
n
of counterfeiting:
L-M
12-micron PET based film with
a
safeguard brands from the challenges Milacron-Roboshot (a 55-tonne Milacron-FANUC Roboshot that is fully integrated with iMFLUX technologies) is driving career development at Beaumont’s American Injection Molding Institute
Achieved by hot stamping on a
the
half-day seminar with four lectures Manjushree Technopack bets big on new greenfield plant at Silvassa, rigid packaging major commits an investment of Rs. 100+ crore
developed for stationary products.
omnipresent
improvement,
was
stamping
shelf appeal of a product has been
segment in India with maximum scope
rainbow
foil that augments aesthetic and
Seminar on ‘Strategic Branding’ NN
Multi-colour
Anandji Bhai, Music Director along with President, Hemraj Shah awarding Arvind Mehta.
POLYMERS Communiqué l February - March 2020
Digest Mondi’s BarrierPack Recyclable, all-PE recyclable packaging, helps consumer goods brands advance their circular economy goals
Nestlé to sign European Plastics Pact; this will help to make 100% of its packaging recyclable or reusable and reduce its use of virgin plastics by one third by 2025
Other top dignitaries of Maharashtra who were felicitated with Maharashtra Gaurav Award 2020.
masterbatches,
PP
compounds
and
PVC masterbatches, exporting 40% of their products.
On the social front, currently he is the
Chairman - Governing Council of the All India Plastics Manufacturers’ Association
M-P
Centre, Goregaon, Mumbai. The event
has fetched very good response from the industry.
of plastics and environment.
global crisis COVID-19. We have been
On the community side, he is the
Chairman of Federation of Modh Vanik Samaj, helping the needy students
for education on need cum merit
basis for higher education. As on date, Rs. 5 crore interest-free loan has already been disbursed to 250 students.
Earlier, he has worked in apex bodies as
the
Past
plastics
President
industry of
of
AIPMA,
India
Past
President of Plastindia Foundation and Immediate Past President of Plastindia International University. He
is
widely
represented
travelled,
India
in
and
has
various
international forums of the plastics industry.
Sharing
his
knowledge
about the industry, he has written
over 80 articles which have been
published in various magazines of the plastics industry.
Notification on Postponement of 12th Die & Mould India International Exhibition
A
s the event organisers, let us begin
this message by thanking you for
cooperating with us for the 12th edition
34
25th April, 2020 at Bombay Exhibition
While we are only a few days away from
of Polykemi AB have made the largest single machine investment so far in a new and highly efficient extruding line, a double screw 92 mm Coperion which is expected to increase production capacity on larger volume productions by upto 5,000 tonnes per year
Exhibition, scheduled between 22nd and
(AIPMA), guiding the plastics industry of
India for the growth amidst challenges Nordson opens pelletising and melt delivery laboratory to serve customers and prospects throughout The Americas, the new laboratory has a pelletising line with throughput capacity upto 1,000 lb/hr (450 kg/hr)
of the Die & Mould India International
the exhibition, we are struck with the closely observing the development of
the situation. As a measure to contain
its spread in India, the Bureau of Immigration has restricted issuance of visa for people travelling from affected
countries. Also, with few cases detected
in India, there is panic, and people are avoiding mass gathering.
We have also received letters from exhibitors of
the
requesting
exhibition.
unpredictable
and
postponement
With
all
these
uncontrollable
things considered, in light of the current unstable situation and in the overall
interest of exhibitors and visitors of the exhibition, the Executive Council
of TAGMA has decided to postpone the event.
The 12th edition of Die & Mould India International Exhibition is now
rescheduled between 24th and 27th August, 2020 at Bombay Exhibition Centre, Goregaon, Mumbai.
We are sorry for any inconvenience caused owing to the situation which is
beyond our control, and look forward to your support and understanding. Request
all
to cooperate.
the
stakeholders
POLYMERS Communiqué l February - March 2020
VDMA Symposium on ‘Greener Plastics Packaging Make it happen’
P
lastics have become the ubiquitous workhorse material of the modern
economy:
combining
unrivalled
functional properties with low cost,
their use has increased manyfold in the past half-century. While plastics
economy, greener &
sustainable
packaging,
Machinery
Association,
material,
Rubber
VDMA
Plastics
would be organising the 1st international
symposium in India on, ‘Greener Plastics
May, 2020 at hotel Holiday Inn Mumbai International Airport, Mumbai.
The event would be a confluence
many
converters and decision makers from
benefits,
their
archetypically
linear, take-make-dispose value chains entail
significant
economic
environmental drawbacks.
and
of industry veterans, policy makers, the user industries like food, personal
care, industrial & chemical packaging In
14% of plastic packaging is collected for
from
recycling globally. Each year, USD 80 -
120 billion plastic packaging material value is lost to the economy.
In order to deliberate, find the way forward and to create more awareness
on recent technologies on circular
Quadpack and Sulapac join forces for sustainable cosmetic packaging
and pharmaceutical sectors.
Over 40 years after the launch of the first universal recycling symbol, only
Polyplastics highlights DURANEX® PBT grade which provides improved tracking resistance for a range of high-voltage automotive components
Packaging - Make it happen’, on 28th
and plastic packaging are an integral
part of the global economy and deliver
Digest
Germany, supported by VDMA India,
this
from
day-long
prominent
Germany
session,
VDMA
and
P-Q
speakers
members
Austria,
and
other organisations would enlighten the of
audience
flexible,
circular
on
rigid
economy
B2B interaction.
various
facades
packaging
followed
and by
Participation by invitation only.
ESTD. 1988
An Indian Italian Joint Venture
High Impact Strength
Acrylic Impact Modifier for
PVC Window Profiles PVC Pipes & Fittings Vinyl Sidings & Fencing Years of excellence in Polymers
Plastic is not a villain PVC Doors and Windows save trees
PARACRYL 3055 IM
Haryana Leather Chemicals Ltd.
www.haryanapvc.com
POLYMERS Communiqué l February - March 2020
1405 B, Signature Towers, South City-I, Gurugram-122001 T : (+91) 78279 52522 | E : info@leatherchem.com
35
BIG THRUST
The
Lunchbox Speaks T
here are many places where one can find me, I lie on a side table, sometimes
on the main desk, in a locker, at times under the desk, in a backpack and even in a common-room. I have seen and observed a lot; just by sharing, I have
seen relationships grow, break, repair; a lot happens in that one hour what one usually calls the lunch break. Most of you might have understood who I am; but for the record, I am a lunchbox or in a popular term, ‘dabba’. I lie on the side table of
Dr. Pawan Girdharilal Agrawal, International Motivational Speaker; President, Agrawal Group of Institutes, Mumbai and have observed a lot of things.
I travel each day from people’s homes to offices and my contents end up in their stomach and in most cases, make them happy, even if they are having a bad time. They look forward to meeting me every working day. All us dabbas have a bad habit
A narration by Siddhant, Assistant Editor, POLYMERS Communiqué in the skin of a Lunchbox.
36
of gossiping, every day we travel in trains, get meticulously passed on by various
people to finally reach our destination. In the interim, we dabbas chit-chat about
what all we have observed and we learnt; needless to say, we talk when no one else is listening! Sshhh...
We have heard so many stories of patch-ups, break-ups, friendships, politics, drama,
POLYMERS Communiqué l February - March 2020
Dr. Pawan Girdharilal Agrawal International Motivational Speaker President Agrawal Group of Institutes Mumbai
This script handles the concept of
‘Customer Centricity’ in a transformational manner that captures the thinking, the
anecdotes and the learnings of Dr. Pawan Agrawal, a globally renowned public
speaker, relating to this most demanding
need of the corporate. The Lunchbox takes you through this journey, making sure that you digest every morsel of this learning.
loneliness to even planning movies, vacations etc., the list is actually endless. I could go on and on, but I’ll get back to it later, if I remember. We also wait
to meet fellow dabbas the next day to hear updates
on each other’s story stages for any developments!
That’s enough about me, today I want to talk to
you about my ‘Big Boss’, Dr. Pawan Agrawal, whose tummy I fill every day; I want to talk to you about
a particular interview he had with two people from POLYMERS Communiqué, couldn’t see them as I was kept the other way round and couldn’t turn about by myself (that would get creepy...).
So anyway, he started on by speaking about
paperwalas, but I will speak about my dabbawalas
first; because why not! PS: I love them too, nothing against them...
POLYMERS Communiqué l February - March 2020
37
Their value for money is the reason that they don’t drift from the track
Making of the Man Himself Now, coming back to Big Boss, those people
who came to his office, asked him, “You taught,
of honesty, customer centricity,
a lot of people learnt. Where did ‘you’ learn
passion and commitment to work.
turning point of life?” Oh yes, Big Boss has been
everything from? What is your defining moment /
They treat work as worship and
in the education field for 34 years now and has
work not with the intention of just
KG to PG, and that too for free; maybe that’s
taught the children of dabbawalas right from
why they asked him that question...he answered
making money.
by saying his father’s suggestions, expectations, hope, thought and love. He feels that this is one reason, and the other is that he had failed in Std 10th. His family loves him a lot, they didn’t tell him
anything, but his father when he came back in the
evening from the field and saw him cry, though he did beat him a lot, he said, you have failed
just in your Std 10th, not your life; your whole life lies ahead of you, this is not a reason to cry.
Next time, he stood 2nd in the district. It’s all He got a PhD in 2010 on ‘Dabbawalas’; he had
about consistency, he failed because he didn’t
Management of Dabbawala in Mumbai’.
it all depends on one’s input. He learnt from his
Know Him to Know More
point in his life.
the topic of, ‘Study of Logistics of Supply Chain
mistake; he feels this episode was the turning
Actually wait, let me tell you about him first. His
nuclear family consists of his wife and two sons. Both his children are married. The elder son is a
Chartered Accountant and his younger son is a Mechanical Engineer. His younger son also wanted
to go to the USA for his MS. Don’t know how far that is, but I’ll search and tell you. He gave him two conditions; first, you will come back to India and the other one, you’ll come back alone.
I really like this family, they are very honest, customer-centric and diligent to anything they take up, actually even all the people Dr. Pawan Agrawal
is
associated
with,
personally
A Management Delight There was a lady interviewee asking questions too,
she asked, “In both your topics of dabbawalas and
paperwalas, there is a similar flavour of hardwork
and customer centricity, they think beyond the
ordinary. These ordinary people are doing an
extraordinary job! How did you land up with
dabbawalas as your research theme? He answered
the question by saying that he was interested in
management research, he was tired of the other topics he had taken up, from somewhere he came
to know that Mumbai dabbawalas are very good
and
in management and do very good delivery. Oh!
abroad to study and was even offered a job with a
I’ll get to it in sometime; for now, let me tell you
back home due to the promise he made to his
well under the topic, ‘Emergence and Importance
mathematics for 11th and 12th grade.
study on the delivery boys who deliver paper to
professionally, have these traits. His son did go Rs. 1 crore package, but he declined that and came father. Good guy, I must say. He currently teaches
His thinking is clear...by what he has told his kids that he was not going to leave any land for them - his father also didn’t leave for him, he
taught him how to earn money - he will empower his children with the same ability. He will teach them how to stand on their own feet.
38
study, next year he studied and he stood second,
I haven’t told you about the paperwalas yet,
that Big Boss has done research on paperwalas as
of Newspaper Distribution in Mumbai’. Basically, a our houses daily.
Coming back to dabbawalas, this was in 2002. To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
Masterbatches for Agriculture
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EYE OPENER
The Myth It is basic economic law that prosperity comes
only when demand is met by supply. It is also settled business principal that profit can only arise if transaction is completed from production to consumption. So, if I am making profits, means I am
managing my business well. Where does customer centricity come in?
Show me a formula by which you can map that greater customer centricity produces so much extra
profit? How does one define customer centricity?
No clear measurable parameters exist to practice this jargon. It is a constantly moving target that
Customer Centricity, A Game Changer?
changes course with every whim and fancy of the customer. It is coined by sales people to cover up their failure in ratchetting up turnover.
Strange as it may seem today, not merely a decade
ago, companies believed in these mantras. Even
now, one finds many who believe them, but crouch this belief in more sophisticated language. So, let us
see what customer centricity really means and what
it can do to business success. It is not for nothing that Henry Ford told his employees: “It is the customer who pays your wages”.
Craig Bailey and Kurt Jensen define customer centricity as a process that involves aligning
It must be well understood what you
are fighting against. Not competition. You are up against customer’s power
in exercising his choice. This is his most
potent weapon. If you can convince him that your organisation works to make
him win his battles, then that customer centricity will win you the war.
organisational resources for effectively responding
to the ever-changing needs of customers, while building mutually profitable relationships.
The concept of customer centricity took hold when contra experiences of globalisation and economic
downturn brought out a powerful force - that customer has a choice and purchasing power to
exercise that choice. Customer uses that power to buy from those companies who treats him with
respect, offers great service and builds a longer-
term relationship. With advent of social media, this silent exercise of choice found an agile word
Shailesh Sheth Corporate Strategy Advisor Management & Manufacturing Technology, Mumbai
44
POLYMERS Communiqué l February - March 2020
of mouth publicity instrument. If you ignored all of this, remember what happened to Maggi in
2015? 60% drop in profits! Thus, in a simple way,
“customer centricity is your passionate belief that customer comes first”.
Your most unhappy
customers are your greatest source of learning...
- Bill Gates
Ground Rules So, let us start with basics. Revenue in business is a collection of several transactions that a company
makes with various others who are desirous of what the company has to offer. This transaction
approach leads to fundamentals of marketing
evolution that goes from acquiring the market, to retaining it, to penetrating it deeper and wider, and then to growing by scaling up volumes by accessing new markets. This path is all fine, but the trick is in doing it sustainably. The key step then is what do we need to do to retain customers? A series of transactions, each satisfactory to customer, leads
him to have a good experience with your
company and helps you to retain him. But
that is pedestrian approach. To grow, you may
need to do more. Convert satisfaction to brand loyalty! When you can achieve that, you have created a differentiator which competition may find difficult to match quickly. This is where the concept of customer centricity kicks in.
Now, let us go beyond achieving satisfaction at
the end of transactions. 80% of customers who switch suppliers, express satisfaction with their previous
supplier.
Thus,
satisfaction
becomes
the price of entry, not the way to win. Customer satisfaction must lay the foundation for building customer relationship.
Going beyond mere customer satisfaction would
involve the whole organisation. A designer must design not what he thinks the customer should
have, but what exactly a customer wants. The
production manager must be able to foresee what problems or issues will arise when the customer
uses his product and ensure that workmanship To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
45
FUNDAMENTALLY YOURS
If You Don’t Take Care of Your Customer
Somebody Else Will
“Exceeding the customer
expectation and having a positive
emotional reach towards customer satisfaction is our endeavour,”
updates Arvind Chawla, in dialogue with POLYMERS Communiqué.
Q. Share with us your journey as ZAHORANSKY India. ZAHORANSKY is known for reliability, precision and
sophisticated technology. The foundation of the company was laid in 1902 by Anton Zahoransky, in Todtnau, Germany.
POLYMERS Communiqué l February - March 2020
Arvind Chawla Managing Director Zahoransky Moulds and Machines Pvt. Ltd. Coimbatore
49
The Indian journey started in 2002 in
somebody else will” is one hundred
It’s a funny example, but there are
challenging circumstances.
it. Sometimes one does get a new
Western and Indian. Some specific
the outskirts of Mumbai, under very I became a part of ZAHOARANSKY in January, 2008 to relocate Indian
operation from Mumbai to Coimbatore. We a
started
rented
with
shed,
20
with
people,
in
per cent true, and I have experienced customer, not because of one’s ability, but because of the inability of that
customer’s existing supplier, and it can be vice versa too.
necessary
Our approach and availability, with
continuous technology transfer and
mould, machines and process from the
infrastructure. A meticulous approach, skill development training from our
German experts helped us set a strong foundation. The focus was to provide service and German quality products, in budget cost, to our customers.
When you have
a team of trusted quality suppliers,
then all enjoy the
growth and share the risk.
respecting
observations
relating
to
customer have helped us to win the
trust, and we have become technical partners of customers. Higher the trust,
lower the risk, better for a win-win business situation.
We built our own plant
Keeping the right balance between cost
did the expansion and
approach’ is my approach.
in 2013 and recently inaugurated it on 22nd November, 2019. It’s a state-of-the-art facility
in 5 acres of land
with a 6,000 sq. mts.
and technology with ‘Customer Centric
Q. Do you see any specific needs of injection moulding components that are very specific to India and not so common in overseas? The world market is closely intertwined,
manufacture our high precision moulds
component scenario. Countries having
and machines.
more
so
in
injection
moulding
similar culture have similar demand.
In the last 12 years, the headcount grew
ZAHORANSKY
turnover increased from Rs. 2.72 crore
care, medical technology, cosmetics,
from 20 to 153 employees and the to Rs. 100 crore.
It’s a ‘Platinum’ rated Green Factory Building, certified by IGBC with 93
points, which is the highest points rating in India.
As a Managing Director of ZAHORANSKY
India, I am proud of my team and have cherished every moment of this
technologies
and
services are in high demand in oral consumer goods, packaging as well
as industrial and household brushes. Under household brush segment, we
make machines used for production of all types of cleaning brushes. Toilet cleaning brush range is one of them.
It’s an injection moulded component tufted with filaments.
‘Customer centricity’ is a compelling
mantra. Management rule #1, “If you
don’t take care of your customer, then
50
types
of
toilet
systems,
design of brooms and brushes are popular for cleaning the Indian toilet system and are in high demand in India. The circulation of these brooms and brushes increased drastically after the ‘Clean India Movement’.
Q. How do you see the demand for automation (upstream and downstream) in India? The demand for automation in India is upstream, for sure.
My early 18 years of experience was in the automobile and white goods
moulds, and latter 12 years in toothbrush improvement and I am lucky to be part of that automatisation. Higher output, lower labour dependency and production
consistency
with
better
quality justifies the initial investment of automation.
“People don’t buy what they need to buy, but they buy what they want to buy.” We need to create ‘want’.
Q. Share with us an example of how automation has improved efficiency in injection manufacturing processes? As a German group, our know-how was much ahead of time for many
customers. ZAHORANSKY India initially made and
what
slowly
customer
created
requested
the
want
for
automation. Now we manufacture high cavities fully automatic moulds
wonderful journey.
Q. As we understand, being closer to the customer is one strategy that you have successfully adopted and implemented. How has customer centricity worked for you?
two
and FMCG moulds. I have seen drastic
production and office area, having all
the latest machines and equipment to
only
Learnt a lot, still learn every day. Practice does not make you perfect, it makes you only permanent. ‘Perfect’ practice only can make you perfect. Important is when you know and realise, what is perfect?
and high-performance automatic tufting / trimming machines, as
this is the trend. My
of
experience
is
multicomponent
manufacturing, example
of
hence
more
part
share
toothbrush
manufacturing which completely
changed
automatisation.
after
introducing
POLYMERS Communiqué l February - March 2020
In manual transfer method, the first component is moulded, and stored
to shrink entirely, and later placed in next moulds for PP/TPE injections to
make
it
two-three
toothbrush handle.
component
Storing the handles is challenging as it
occupies a lot of space and attracts dust.
Speed
Keeping the right balance between cost and technology with ‘Customer Centric approach’ is my approach.
and tedious process.
Part warpage affect the mould life and end product quality.
Two or three IMM required, takes more floor place and more investment. We
made
the
first
automatisation.
Both, first and second component
(it can be more also), are designed in
52
one
mould
and
mounted
on
placement, handling,
no
post-
avoiding
contamination, faster cycle time and
better product quality brings efficiency in
the
injection
moulding
through automatisation.
process
In India, we can make up to 2X32 cavity automatic moulds, which is of 7-tonne weight.
Placing the handle into the second mould is a time-consuming, laborious
of
moulding
double
injection
barrel
moulding
machine.
The first component comes out and with automation, it is placed in the second
component moulding area, and when two injections take place at a time, the double comes
component
out
of
the
toothbrush
mould.
Final
product is ready to undergo next operation of tufting, trimming and packaging immediately.
Q. Tell us about a management approach that you personally believe in? The
management
approach
is
a
reflection of experience and I believe in, ‘Hire attitude and train for skill’.
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
B u s in es sToon s
More than just ordinary, BusinessToons take content to another level in POLYMERS Communiqué. Reading this, some may laugh, some may smile, some may read it and just put the magazine on the
side. In either case, it has achieved its intent to help you unwind and reset your mind...make it fresh, as green as it can get; essential isn’t it...as possibilities with polymers are endless...circular nevertheless!
54
POLYMERS Communiqué l February - March 2020
POLYMERS Communiqué l February - March 2020
55
CHANGING MINDSET
Synchronised Operation in Supply Chain
PMMAI breaks new
barriers with common
Engineering a New Approach
purchasing initiative programme.
W
hat do you think of when you see senior personnel from competing
organisations sitting across one another and candidly discussing their buying prices of cables, bearings and their issues? For many, this would
be unbelievable.
Central Purchasing Initiative - Driven by PMMAI Over the past two years, the Plastics Machinery Manufacturers Association of India
(PMMAI), taking a cue from the success of auto clusters, has achieved the unthinkable. PMMAI has successfully engaged various leading plastic machinery manufacturers to working towards making their products more marketable and more affordable.
Says Shirish V. Divgi, Director, PMMAI and Managing Director, Milacron India, Plastics
Machinery Asia, “Of course there were some sceptics who felt such an initiative would
not work. How could competitors who bid against each other for business, sit and discuss their buying strategies, was the common thought in most people’s minds.
Yes, it took a lot of convincing; but in the end, things started taking root. The concept is quite basic and makes sense when you look
at the fact that the basic purpose of PMMAI is based on trust and transparency.
The ‘Central Purchasing Initiative’, driven by PMMAI, goes
beyond just clubbing all the requirements and asking for a good price.
Shirish V. Divgi Director PMMAI New Delhi
56
POLYMERS Communiqué l February - March 2020
CPI review meeting.
of similar machines were procuring. As a group of manufacturers of similar machines, we were using
in excess of five hundred different types of cables of almost similar specifications.
PMMAI was tasked with the job of not just standardising the various types, but also with
Vendors’ plant visits ABB and Rotomotive.
coming out with a common standard for cables for plastic machinery that could be recognised as the
‘Indian Standard’ for all machinery manufacturers and, at some stage, become mandatory to follow.
A committee of experts from our various member
organisations teamed up to look at the varieties and rationalise them. I am happy to share that this
team could finally bring down the 500 plus varieties to just over 150 types.
Once we come to a consensus on the standards, we look at shortlisting the sources to whom the RFQ is to be sent. In most cases, a team from
PMMAI visits the suppliers to assure themselves of their capability. It seeks to share knowledge of source, standardise for greater flexibility, give credence to those with more volumes and provide some benefit for every participant.
The Procurement Process The whole exercise consists of several parts. The first step in this ‘Central Purchasing Initiative’ is ‘Standardising’.
When we first started this initiative looking to commonise buying of cables, we were astonished
to see the varieties of cables the manufacturers
58
After the suppliers are shortlisted, the total
requirement of the component (to be quoted for) is sent to the suppliers by PMMAI.
To ensure buyers with greater volumes get their fair deal, quotes are linked to the volumes bought.
It is important to mention here that there is no compulsion on any member to buy from a particular source. If a particular manufacturer wants To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
NEW NORMAL
Customers
Fuel Innovation Q. You have undertaken a recent expansion at your plant. Please share with the readers an update on the same.
the automotive sector. What was the reason of this expansion at this time?
Calco Engineering Plastic division has an
consistent growth of over 14% YoY. This includes
increasing thrust on ‘Make in India’, we have
Plastic division has grown at a CAGR of over
just to cater to India’s demand, but are also
India and other global economies are facing
with our new state-of-the-art ‘sustainable’
Looking at the long-term view, we anticipate
captive solar energy consumption coupled with
with our previous achievements. It is important
on sustainability goes beyond the environment;
new market requirements when the time is
Our production facility has the most advanced
with not just automotive, but also the booming
inside and outside the plant.
production facilities with capacity to handle
Q. We wish to understand a little more as regards your solutions for the electrical and electronics industry.
full plant installation, we are aiming to have
engineering plastics is huge. Especially in flame
We all know that the plastics industry has seen
existing capacity of 8,000 MT/annum. With
automotive as well. Infact our Engineering
taken the commitment to manufacture not
22%. No growth is constant; likewise, this year,
looking forward to expand business globally
external
manufacturing facility. It is one-of-its-kind, with
average growth to remain positive and in line
waste and process water recycling. Our thrust
to remain positive and be prepared to facilitate
it includes people working in the facility as well.
right. We, at Calco, remain extremely optimistic
dust collector systems installed for clean air
electrical and mobile phone markets.
Having said that, it is one of the most efficient
challenges,
like
the
Coronavirus.
over 4,000 MT at any given point of time. With
With automation and electrification, demand for
over 20,000 MT/annum production capacity
retardant materials, with new chemistries being
spread across 1,00,00 sq. ft.; producing truly
global products with indigenous technologies for global consumers.
Q. The industry is said to be going through a challenging phase, especially
60
developed for halogen-free, smoke-free and low metal content, it is continuously evolving with To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
“We believe customers are
the engine of any industry. With consumers getting
more access to technology, we have to find a way
to keep pace with new generation demands,”
expresses Varun Gupta, in dialogue with POLYMERS Communiqué.
Varun Gupta Director Calco Poly Technik Pvt. Ltd. Sonepat
POLYMERS Communiqué l February - March 2020
61
TECH POWER
“Today, the role of technology
in traceability, real time analysis, measurement and control of moisture during processing, recyclability and predictive
maintenance are all the more
important for plastics auxiliary manufacturers,” believes
Deepayan Das, in dialogue with POLYMERS Communiqué.
Deepayan Das Executive Vice President Bry-Air (Asia) Pvt. Ltd. Gurugram
Q. You had a recent launch at PVI 2020 of your waterless plastic dryer. How do you see this benefitting your customers? What about the capex and opex of this new product? Is any analysis done? The product launched will be a game-changer for plastic drying. We have been
at the forefront of plastic drying since we launched the first plastic dryer in India way back in the early ’80s and with this product, we have ushered in a new
generation of plastic dryers. With this addition, our customers can benefit from a lower power consumption, do away with the requirement of chilled water and
yet get the best drying solutions for their resins. This will be a premium product and we are yet to officially launch the price for the same. As far as the opex
is concerned, the savings can be upto 30% with a marginal increase in capex. Customers can with the benefits expect a payback in less than one year.
Q. Is the development and technology of your waterless plastic dryer indigenous? Yes, it’s a purely and proudly indigenous technology, that’s a moment of
pride for us. Today, we are glad to have played a major role as regards the humidification technology.
Q. In situ drying is gathering momentum; what are your solutions in this regard? We, at Bry-Air, believe that drying is a science and are happy that drying as
64
POLYMERS Communiqué l February - March 2020
Technology Drives Customer Delight
a
we
technology have
the
is
gaining
widest
momentum
and
complete
where
range
of plastic drying solutions for the industry. Starting with our nano dryers to our centralised
drying solutions and now, the waterless dryer, we can give the best solution for any plastic drying need.
Q. How do you maximise the usage of ‘cloud’ as regards your product operation, monitoring and maintenance? One of the most important parameters any plastic
customer would want to monitor is the effectiveness of their drying process. Bry-Air Prokon’s Moisture Minder™ incorporating the patented BRYSCAN™
sensor technology is a first in the industry, providing real-time inline moisture measurement for various applications in the plastics industry.
This innovative system can provide accurate and complete solution to monitor, record and measure pre- and post-drying moisture levels in the polymer.
Through our cloud-based system, customers can monitor the drying process remotely and have live
feedback on the effectiveness of the drying process.
With our new MM CONNECT™, all the foundational technology advances for Industry 4.0 are fully
provided. This system also helps processors with traceability.
Q. Being a dominant player in the drying industry (for plastics), what
POLYMERS Communiqué l February - March 2020
steps do you take to ensure customer centricity? The industry is fast evolving and so is the Indian
consumer’s appetite. New age plastics is driving the growth with recyclability of materials playing a
critical role. Technology adoption in such a scenario has a pivotal role to play.
The consumer / manufacturer is more concerned
about the grade of plastic being manufactured / used, stringent quality checks it has undergone,
certification by leading domestic and international bodies
of
repute
and
none
conformability and recyclability.
but
the
least
Hence, role of technology in traceability, real time analysis, measurement and control of moisture
during processing, recyclability and predictive maintenance are all the more important for plastics auxiliary manufacturers.
Keeping this in mind, we work with our customers
through various forums like exhibitions, shows and seminars. We not only work with them, but cover
the entire spectrum of the industry like raw material manufacturers, OEMs, processors and also educate
the end users. Thus, we work across the complete
value chain of the industry. Our trained engineers are already available to support our customers with To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
65
RESEARCH REPORT
Customer Management Approach (CMA 2020): A POLYMERS Communiqué Survey Results Declared
T
he last mile to the customer is what matters the most to all. ‘Customer’ continues to be the most prized
possession for all. So managing this precious procession is very relevant and in challenging in times of
today, extremely crucial too. Thus this survey. An objective achieved by POLYMERS Communiqué! CMA 2020 is
all about analysing aspects that have an impact of this delicate vendor-customer relationship. A relationship that is perhaps even more challenging than the one created by the symbolic Hindu rituals of saat-phere. Trust me, for a sales person to close a case, there could be many more than just saat pheres to the customer.
Industry surveys from POLYMERS Communiqué are crafting a new niche for itself and providing the readers a very valued insight into this fiercely competitive market. The responses would serve as a general guide; you would, however, need to evaluate, validate and map responses for your business in specific. Have a read...
Sample Size: 80
Survey Basics
l
Format: Electronic
l
Response Tabulation: Singular
l
Add more value to customer each time
72.50% Anticipate customer needs Always try to do better
Deliver beyond expectations
68.75%
68.75%
(Percentages total beyond 100 due to multiple choice answers)
66.25%
46.25%
1.16% Apologise when you go wrong
Making the ‘King’ feel better... Customer is and will continue to be the King. A few virtues were checked. ‘Anticipating Needs’ came numero uno. So very
true...a successful company, many a times, is defined as the one that well anticipates needs. So, look back and then to the future...most questions will be answered. A refreshing change was the response to ‘apologising when wrong’. Must say,
our industry is maturing. The tie at the second place was for ‘adding value to customers’ and ‘trying to do still better’; knowledge-driven approach laced with positivity. Kya baat hai!
66
POLYMERS Communiqué l February - March 2020
Reduced Footprint...Enhanced Productivity
Introducing
With the challenging and ever-growing demands of the Plastic Injection Moulding industry, and keeping with the latest developments in the international markets, Electronica Plastic Machines Ltd., has introduced one more energy-efďŹ cient, compact-sized, mid-tonnage, two-platen injection moulding machine with PLATINA seriesâ&#x20AC;Ś.
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3.75% Under implementation
Don’t see a need for the same
17.50%
No
Yes
41.25%
Documented approach for VIP customer... Disappointing, but an honest reply is
37.50%
what can be said. Only a little over a third
of
the
responses
have
a
that
a
documented approach for important customers.
It’s
imperative
customer knows that he is important to you. Lack of such a fundamental document means a sheer mockery
of business. Treat him like a VIP as he
deserves,
surely will!
Getting feedback...a vital connect
else
Kind of
is ‘soliciting feedback’ ...and over 50% of the respondents customer delight mere jargons to please the ‘boardroom’? Let’s set a deadline to create this very crucial channel of
communication and let it, for heaven’s sake, be a well-
else
Yes
The most fundamental aspect of customer management... cannot answer a clear ‘yes’. Are customer centricity and
someone
47.50%
22.50%
monitored channel. Take professional help if required; else you are on a road to nowhere!
No
No
Yes
18.75%
30.00%
Under implementation
13.75%
Rewarding loyalties... Tough to believe; close to 70% responses were a big ‘no’! Where are our VIP customer programmes? Some may well argue that this is more in the realm of B2C. Misters, the demarcation is getting hazy. Anyway, we To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
67.50% 68
POLYMERS Communiqué l February - March 2020
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Case Study
Your Star Salesperson Lied. Should He Get a Second Chance? This case study clearly weighs the pros and cons of a zero-tolerance policy. The case, the opinions and the verdict make it an interesting read.
The Match Bared It All
“I’m afraid we have an issue with one of our sales
Siddhant’s home, Thursday night; Siddhant Kapoor
rarely checked Facebook. As CEO of one of the
largest pharmaceutical-marketing firms in Western India, he didn’t have time for social media. But right now, he needed to log on.
He searched for the doctor’s name - Parasaran Srinivasan - and recognised the first picture that popped up. Just as he’d thought, they’d gone to university together in Mumbai.
The pictures of Parasaran at a recent World Cup party confirmed that one of Novacib Labs’ top
salespeople had falsified his sales report. Now he had to decide what to do about it.
Everyone
at
Novacib
knew
Siddhant hated getting emails with that little red
exclamation mark. So, when he saw both the red mark and the word ‘URGENT’ in his inbox, his
stomach dropped. The email was from Shraddha Pillai, Novacib’s Regional Sales Manager in the Mumbai office. She’d kept her message short:
“Need your advice on a potential ethical breach.” Siddhant cancelled his next meeting and called her mobile.
“Tell me what’s going on,” he said when she picked up.
74
“It seems that Uday may have intentionally falsified some information about his customer calls.”
“Uday?” Siddhant made no attempt to hide his surprise. Uday Madhav was one of Novacib’s best
salespeople. He routinely exceeded his targets by 10% to 20% and had earned the company’s top
And he was a generous colleague. He often took new salespeople under his wing, sharing sales tactics and handing off easy customers.
There was no doubt that the company’s targets were ambitious. Sales reps were required to meet
with a minimum of 10 physicians and 4 retail
Novacib HQ, Caught by Surprise morning;
“What kind of issue?”
commission prize three times in the past five years.
Looking at his old classmate’s page, he groaned.
That
reports,” Shraddha said carefully.
pharmacies a day, allocating that time according to the potential of the target: 50% to platinumclass customers, 30% to gold and 20% to silver. The regional sales managers worked closely with the
reps to coach and support them - but Uday rarely needed Shraddha’s help. In fact, he often served as a mentor to his more junior colleagues.
“Could there be some mistake?” Siddhant asked. “It’s possible. But I know how seriously you take
ethical issues. I wanted to bring this to your attention right away.”
Five years earlier, when Siddhant had taken the
helm at Novacib Labs, its Founder and outgoing
POLYMERS Communiqué l February - March 2020
CEO had given him a mandate: Grow the company
portfolio had grown from 22 brands to 46, and
leader. New competitors were popping up every
That success, he believed, rested on Novacib’s new
by 40% and ensure that it remains the market
day, vying to capitalise on the explosive growth in the Indian pharma industry. Siddhant knew that
to accomplish his goals, he needed to be laserfocused on strategy. And by all accounts, he’d
been successful. During his tenure, the company’s Sandeep Puri
Associate Professor Asian Institute of Management Philippines
POLYMERS Communiqué l February - March 2020
from 10 sales territories to most of Western India.
positioning - to customers and employees - as ‘the ethical pharmaceutical-marketing company’. Amid
growing concerns that similar firms were bribing customers or overstating products’ benefits, this
stance distinguished Novacib. Siddhant and his Presented by
POLYMERS Communiqué in syndication with Harvard Business Review © 2019 Harvard Business School Publishing Corp.
75
leadership team had even changed the
followed the match online. Dates don’t
outsize contribution to the success of
to ‘Health with integrity’. Behaving
was depressingly memorable, not just
replace him.
firm’s tagline from ‘Health for everyone’ ethically became part of Novacib’s story,
and
all
employees
were
encouraged to share it, especially during sales calls. And the tagline was more
than a marketing slogan to Siddhant. He’d always took pride in himself on leading a principled life.
Shraddha was absolutely right that
he would be concerned about false reports.
To
protect
its
reputation,
Novacib had a zero-tolerance policy for
You want to
trust people and hope they’ll do the right thing,
but hope is not a management strategy.
ethics violations. But would sacking Uday really be in the best
interest of the firm, Siddhant help He
made his
and
but
had or
couldn’t
wonder? always
exceeded
numbers
boosted
-
the
typically stick in my mind, but that day
because my team lost, but also because
I watched the game by myself. My family - like most of Mumbai - had skipped work to watch together. I hadn’t
wanted to get behind, so I spent the day alone in the office.
the firm - and how hard it would be to Shocked and angry, Siddhant wondered
to himself, how could Uday have done this?
The Big Day at Novacib HQ Friday morning, now what; Siddhant met
“I had spoken with Uday the morning
with Bhavna Batra, Novacib’s Human
was going to watch it. And yet his daily
dialled in Shraddha on speakerphone.
of the game, and he mentioned that he
Resources Director, in his office. They
report listed the names of three doctors
“This is bad,” Siddhant began. “Last
that he supposedly saw that afternoon.
I texted him about the discrepancy something like “Sorry to bother you with
baby sick. Can you resend your activity
night, I confirmed another doctor listed
on the report whom Uday couldn’t have met with that afternoon.”
report for the week of June 18?” Ten
“Shraddha and I had a conference call
information, so I texted again: Are you
Bhavna said. “We asked him about
thumbs-up emoji.”
with the doctors he listed - but not on
minutes later he emailed me the same
with him after she spoke with you,”
sure that’s accurate? He sent back a
the report, and he said he had met
She
paused.
“Go
on,”
Siddhant
June 21. He all but admitted that he lied.
I’m not seeing any option other than
performance of his colleagues as well.
said grimly.
“Siddhant?” Shraddha asked.
“I’m not in the habit of tracking our
“I don’t understand why he didn’t
in the case of Uday, who has always
Siddhant. “He’s the first one to help
“I’m still here,” he said. “Tell me exactly what happened.”
The Debate Begins
salespeople’s whereabouts, especially been a star performer. Normally, I’d give him the benefit of the doubt, but
‘Something doesn’t feel right’; Shraddha
something didn’t feel right. I looked him
evening before.
tweets from June 21. He’d clearly been
“I was leaving the office last night,” she
I tried one of the doctors on Uday’s
recounted what she’d discovered the
began, “when I got a text from Uday that said, Baby still sick. Need to give wife a reprieve. I’ll make up the visits
next week.” Of course, I felt for him. I’d
up on Twitter and scrolled back to his watching the game - at home. Then report. Same thing: He’d been watching
the game, too, not meeting with Uday. That’s when I started to panic.”
been in his shoes. The baby is just a few
Siddhant was starting to panic as well.
have slept much. He’s still been hitting
mission, and Uday’s actions were exactly
weeks old, and neither he nor his wife
Trust was essential to the company’s
his quotas, but he looks exhausted.
the kind of thing that could undercut
“I decided to stay at the office to finish up my reports in case I had to cover his sales calls. And as I was looking
over his activity, one date stood out: June 21. That was the day Argentina lost to Croatia in the World Cup.
“I remember it well, because I had
76
Novacib’s culture and reputation and breed resentment among employees.
Siddhant recognised that Novacib was
bound to encounter less-than-honest salespeople, but he was still having
letting him go.”
tell anyone he was struggling,” said his
colleagues
out;
people
would
have jumped at the chance to return the favour.”
“It’s definitely out of character for
him,” said Shraddha. “That’s why I feel
strongly that we should issue a warning - especially with his being a new father. After all, he did meet with everyone he said he had. He wasn’t fabricating that.”
“But he was altering the dates to meet
his daily targets,” Bhavna countered, leaning
towards
the
speakerphone.
“That’s a serious breach, and we have to
consider the broader impact of merely giving him a slap on the wrist.”
She looked up at Siddhant. “When you brought me in after the rebranding, you
trouble believing that Uday would be
To know more, please subscribe to
same time, there was no denying his
subscriptions@polymerscommunique.com
the one to get into trouble first. At the
Polymers Communiqué at
POLYMERS Communiqué l February - March 2020
1
0 7 9
Prakash Trivedi Head, Polymer Business Unit, Gharda Chemicals Ltd.
A classy picture, close to half a century old, clearly does not hide the flair and acumen of Prakash. This 1970’s picture was when he was receiving a scholarship (expected isn’t it, for his brilliance) for his Ph.D. from University of Akron, USA. The Indian plastics industry was a big gainer as he moved back to India in 1978 and is today a personality that the industry looks upon to.
Change being the only constant, we thought it
would be wonderful to capture this and freeze
‘time’. We associate with the ‘current look’ of
our industry colleagues and would it not be
exciting to know of their persona, decades
ago. That’s what we did, had them dig deep into their archives and share this just for your ‘read’... or should we say ‘see’!
1
A visual delight!
98
5
Haresh R. Pillay President - Infrastructure Business, Time Technoplast Ltd.
Haresh, an astute worker, on a call at his workplace in 1985, probably closing a deal...has closed millions of these between then and now.
82
POLYMERS Communiqué l February - March 2020
1
99
7
Rajesh Shinde
1
Managing Director, Theysohn Extrusionstechnik (India) Pvt. Ltd.
6 8 9
It was the year ’97 that Rajesh made a foray into the plastics industry with DGP Windsor at their Ahmedabad office. Standing tall as a class professional always, he today leads the Theysohn presence in India.
Jayesh Khimji Rambhia Managing Director, Premsons Plastics Pvt. Ltd.
1
Jayesh finished his engineering in ’86 and knowing his infectious energy even today, started Premsons Plastics along with brother Paresh in November, 1986. A strong learner, he picked the traits of the business on-the-go. The loads of confidence that he always carries is a big plus.
99
5
Amitabh Agrawal Executive Director, Chemco Plastic Industries Pvt. Ltd.
A young Sales Executive in 1995 at Larsen & Tourbo (L&T), Chennai; Amitabh with his youngness even today continues to enthral the industry as an excellent team man and a performer. POLYMERS Communiqué l February - March 2020
83
WELL SAID
Plastics
Extend Life T
he world is facing unprecedented threat in the
form of Coronavirus disease. To prevent spreading
of infection and saving lives, plastic products are at
the forefront. The masks currently being widely used are
made of non-woven plastic. Steriliser bottles are also made
The paranoia needed to be addressed and points stated hard and straight. One such aspect is dealt with in this piece comes candidly from the heart.
of plastic. The hazardous material handling suits protecting our healthcare workers are made of plastic as well.
Many countries are reconsidering ban on single-use plastic
bags and bringing it back, as reusable bag tends to harbour more microbes and no one wants to take any chances.
Starbucks has stopped using reusable mugs and have started on disposables again.
Now, people are suspicious of using reusable cutlery Jayesh Khimji Rambhia Managing Director Premsons Plastics Pvt. Ltd. Mumbai
Honorary Treasurer, Plastindia Foundation
Past President, Co-chair Environment Committee The All India Plastics Manufacturers’ Association
84
as disinfecting is not easy, consistent or verifiable. A
single mistake can be life threatening. Disposables are making a comeback.
Plastic raw materials, food and pharmaceutical packaging products have been considered as essential commodities; their production and transportation have been kept out of
the nationwide compulsory lockdown. The plastics sector
POLYMERS Communiqué l February - March 2020
its
responsibility
difficulties, taking risk to self and staff, many factories are working day and night to meet critical demand
of the population in fight against the virus.
When UN recommended the fight against plastics pollution in 2018 and
governments worldwide started with
the ban on single-use plastic products, its impact on public health was not
prioritised, as environment was at the forefront. Those images of plastics in
the ocean and entangling animals made everyone angry and sad. Instead of banning littering, implementing waste segregation at source and improving solid
waste
was defamed.
management,
plastics
Worldwide, plastics is approved to be
safe for packing food and pharmaceutical
products for past 75 years. Developed
86
500 375 250 47
51.2
58.1
2
-125 1950
67.1
313 213
125 0
64.6
62.1
70.9
8
35
359
60
40
120
70
80 73.2
20
– Global Plastic Production (Million Tonnes) – Life Expectancy (Years) 1960
1970
1980
Age
understands
to serve humanity and against all
Global Plastic Production (Million Tonnes)
also
Year
1990
2000
2010
2018
0
1950: At an average life expectancy of 47 years, the plastics age just began. 2018: At 73.2 years, the plastics production touched 359 million metric tonnes. Figure 1: Life Expectancy v/s Plastic Production.
economies like the US, European Union
and Scandinavia use plastics without false fear.
Scene India In India, we come from the agriculture
economy and the majority still live in rural areas. Before 2 - 3 generation, To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
FROM THE ARCHIVES
Mind the
Baby
Introduction Cultural context plays a very important role in functioning of firms. Family
businesses (promoter managed firm) form the critical mass and volume
of all forms of business, in India and abroad. The challenge that makes understanding the ways family firms operate daunting, arise from the two
intertwined forms of organisation that it represents - the family and the business - the heart and the mind, emotive and rational.
The key issues which have been highlighted to have a detrimental effect
on organisational function in the western management literature are: apathy and lack of motivation in middle and senior managers. The lack
of initiative on their part leads to difficulties in communication, decision Lt. Col. Dr. Samar Singh Assistant Professor Strategic Management Indian Institute of Management, Raipur Some articles don’t have a shelf-life. Over the next issues, we will pick a select few for your readyread in our recently launched ‘Archives’ section. Article published on an as-is basis. 88
making and delegation. This gives rise to conflict at intra- and interdepartmental level as well as intra- and inter-division levels, causing the organisation to fragment into factions of management, managers
and workers. Additionally, lack of clarity in the definition of the various roles and lack of accountability manifests as inadequate managerial
POLYMERS Communiqué l February - March 2020
The western system of structuring organisations has its
advantages emanating from standardisation of management
systems and resulting simplicity and efficiency in functioning. It, however, cannot be the way forward for achieving
excellence in the Indian context which comes pre-loaded
with historical context and its own value systems, derived
from Indian social norms and beliefs. It is, thus, imperative that we ‘Mind the Baby’. Read on for a perspective... cognitive
rationality. unlike
threshold In
the
the
western
required
for
prevalent in the west, mainly from the
scenario,
this
has been made to adopt them in the
themselves
are
Indian
context,
value system is also institutionalised, since
the
families
have
their
embedded
in
communities,
characteristic
which
cultural
systems to promote transfer of this implicit knowledge through cultural mechanisms.
This
wealth
of
tacit
knowledge, originally invented / devised over centuries to promote community affiliation,
camaraderie,
loyalty
and
trust can be gainfully harnessed in the
interest of realising effective family businesses in today’s world.
The Indian Context Firms in the Indian context have a unique
flavour arising from the typical historical
path that Indian business evolution has include
followed, since the days of Chanakya
and competent managers for senior
period, in a bid to catch up with the
effectiveness.
Other
effects
restricted availability of well-qualified
till today. In the post-independence
positions and a large turnover of
western world, management practices
trained managers, which raises issues of inducting new personnel or retraining internally promoted people.
In this article, we assert that actions taken in family firms emanate from the
unspoken and, at times, unconsciously internalised value system adopted by the controlling family. This transfer of
value system is not an explicit process, but takes place through unconscious
diffusion, mobilised through mimicking
processes which operate below the
POLYMERS Communiqué l February - March 2020
US, have been imported and an attempt same form. These practices are rooted
in Christian protestant value system, and
such
are as
characterised
feasibility
by
activities
studies
through
surveys and market research, long-term business planning, production planning, management
information
systems
(MIS), formal corporate structuring, and
so on, which assume that the world is knowable and all resources are available at a price.
On the employee management side, in
a bid to ‘modernise’, Indian firms have built their systems on a set of borrowed applied behavioural science theories
and training modalities from the west. There has been little attempt to study
the Indian reality and design structures
and systems, and the management practices based upon this reality. This grafting
of
practices
from
foreign
knowledge systems has failed to deliver the expected results in the Indian
It is only when there is a judicious utilisation of the best aspects of these two systems, rather than mindless replacement of one with the other, that we will be able create truly Indian organisations designed to perform and excel in the Indian context.
context. These attempts have failed
as they did not take into account the latent level emotional and social world of Indian managers in which their manifest
behaviour
is
grounded.
Management by crisis, anxiety and fear have, therefore, emerged as the three common modes of management. To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
89
SIVARAM SPEAKS
Molecular Recycling Technologies
Converting Polystyrene to Styrene Monomer
Current interest in the
concept of circular economy has sparked renewed
scientific interest in better understanding on how
polymers can be degraded
cleanly into their constituent monomers or at least to
products that have greater value than just fuels.
C
hemically
recycling
polymers
to
monomers
is
of
great significance to true circular economy approach to sustainability [1]. Polymers made by step-growth
polymerisation processes (polyesters, polyamides, polycarbonates and
the
like)
processes
are
leading
to
amenable their
to
chemical
constituent
degradation
monomers
with
varying efficiencies depending on the nature of the polymer and the type of processes used. This is on account of easily hydrolysable groups such as esters, amide, carbonate linkages, respectively,
in
their
backbone.
However,
chain-growth
polymers (polyolefins, polystyrene, PVC and the like), which consist of carbon-carbon single bonds, are far more difficult to degrade since these bonds are very robust. Degradation
of such polymers can be induced thermally or catalytically at
high temperatures and pressures, in the absence of air, and, sometimes, in presence of hydrogen (hydrogenolysis).
Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune
94
However, these processes are not very efficient, leading to
mixtures of degradation products, some of which are volatile gases
and
molecular
some
weight
non-volatile
ranges.
liquids
Moreover,
of
these
widely
varying
products
are
often a mixture of olefins and paraffins with wide distribution
of molecular weights. Beyond use as fuels, such complex mixtures
of
hydrocarbons
have
little
use.
Clearly,
such
POLYMERS Communiqué l February - March 2020
processes destroy the product value (‘downcycling’ technologies).
Achieving the Goal With Technology Current interest in the concept of circular
economy has sparked renewed scientific interest in better understanding on how polymers can be degraded cleanly into their constituent monomers or at least to products that have greater value than just fuels. (‘upcycling’ technologies).
It is in this context that there has been renewed industrial interest in chemical
recycling of polystyrene [2]. Less than
1% of polystyrene produced worldwide is currently recycled. Several reports have appeared recently on the efforts
of Ineos Styrolution to explore multiple technology options for accomplishing
this goal. Styrenics Circular Solutions Consortium, consisting of Ineos, Total, Trinseo and Versalis, are also pursuing
POLYMERS Communiqué l February - March 2020
similar goals. Regulatory pressures in
monomer from the Agilyx plant to
content in packaging applications will
plant, thus validating the concept.
Europe where use of recycled plastic
soon become mandatory, drive much of this effort.
produce polystyrene in its Antwerp
Another approach used by Polystyvert
(Montreal, Canada) dissolves polystyrene
nascent
in a solvent and is reprecipitated using
collaborations with early stage start-ups.
being explored, e.g. limonene, cymene,
Canada),
microwave
Another solvent dissolution process is
investigation (Refer Figure 1). Microwave
by Fraunhofer Institute for Process
believed to convert polystyrene to a
collaboration with CreaCycle GmbH.
(Oregon, USA) has developed a process
dissolved with a specific proprietary
is operating a demonstration plant at
of the CreaSolv formulation are fully
For
developing
these
technologies, Ineos has set up several
another solvent. Several solvents are
In partnership with Pyrowave (Montreal,
terpinene
depolymerisation technology is under
the CreaSolv® technology developed
has the benefit of rapid heating rate, is
Engineering
and
mixture of monomer and oils. Agilyx Inc.
Polystyrene
wastes
to convert polystyrene to styrene and
solvent formulation. The components
a
catalytic
10-tpd capacity (Refer Figure 2). The
process uses a thermal cracking process in the absence of air in a fluidised bed
reactor. Ineos announced in April, 2019 that it has used the recovered styrene
and
cinnamaldehyde.
Packaging
are
in
selectively
REACH compliant and not considered as To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
95
TRADE ZONE
2019 Snapshot of Indo-German Trade in the Engineering Sector
Out of the total export of
German mechanical engineering to Asia of Euro 41 billion, India is the second largest sales
market in Asia for the German engineering industry,
with a share of 7.5%, after China (45.8%).
G
ermany is India’s largest trading partner in Europe. Bilateral trade increased to USD 21.98 bn (2017-18), a growth of 17.15%. In
2017-18, India’s exports were worth USD 8.68 billion to Germany
and imports were worth USD 13.29 billion.
Germany is the 7th largest foreign direct investor in India. Germany’s
total FDI in India from April, 2000 until June, 2018 amounted to USD 10.99 billion. There are over 1,700 German companies active in
India and over 600 Indo-German joint ventures in operation. German investments in India are mainly in the sectors of transportation, electrical equipment, metallurgical industries, services sector (particularly insurance), chemicals, construction activity, trading and automobiles.
In 2018, Indian imports from Germany experienced a good growth of
17% over the previous year and amounted to Euro 12.5 billion. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office
98
From January to June, 2019, Indian imports from Germany stood at Euro 5.8 billion, out of which machinery imports comprised 25.6% and To know more, please subscribe to
Polymers Communiqué at subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
QUANTUM JUMP IN PERFORMANCE. INTRODUCING Q-SERIES
High Speed Frictionless Movement Enhanced Clamp Specification Superior Mold Safety 110 to 550 Tons
milacronindia.com
MISSION POSSIBLE
Delhi-NCR
Plastic Waste to Reduce Soon!
O
f the 8.3 billion metric tonnes of plastics that has been produced in the world, a recent study states that a whopping 6.3 billion
metric tonnes has become plastics waste, either lying in the
landfill or swimming in the ocean. A meagre 9% of this plastics waste
gets recycled. Reports indicate that by 2050, there will be 12 billion metric
tonnes of plastics on this planet, if there isn’t an eco-system built to recycle plastics waste. UFlex
Limited,
a
pioneer
in
multilayer
plastics
manufacturing and waste recycling, is scaling up its recycling strength to help build a circular economy, by setting up two lines that will wash and
recycle post-consumer waste and subsequently give a second life to plastics. This pilot
plant in its Noida facility commenced its operations and is aimed to mitigate the
UFlex commissions India’s
first plant for washing and
recycling of post-consumer multi-layer plastic and PET bottles waste.
piling plastic dumps in Delhi-NCR by recycling collected post-consumer waste PET
bottles
and
multi-layer
plastics
packaging into chips and granules, put into further use to make products with
economic value. In line with its global
sustainability campaign ‘Project Plastic Fix’,
UFlex will steer its efforts towards keeping
plastic in the economy and out of the
environment, converting waste into wealth.
On the launch of this facility, Jeevaraj Pillai,
Jt. President - Packaging & New Product
Development, UFlex said, “The problem of To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
102
POLYMERS Communiqué l February - March 2020
Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life...
Vijayanand A.
Marketing Manager
Triune Exhibitors Pvt. Ltd.
Unwinding over a weekend after an eventful week is welcome and is more pleasuresome with activities closer to your heart. Being a passionate musician, rehearsing some songs with my guitar over the weekend soothes my mind and energises me to face new challenges. Weekend spent playing music for family or friends over a gathering brings back loads of memories and a smile on one’s face, and it’s my pleasure doing so. As a passion, playing music is truly a relaxing activity for me.
Varun Gupta Director
Calco Poly Technik Pvt. Ltd.
Any time outside of office is a ‘me’ time. I like to read non-fiction and usual morning hours are well spent on enriching my mind with informative content. Right now, I am reading ‘Good Economics for Hard Times’ by Noble Laureate Abhijit V. Banerjee. Also, I am learning urban farming. Sooner, hopefully, we will eat vegetables from home-grown crops!!
106
POLYMERS Communiqué l February - March 2020
Rajesh Shedge
General Manager (Marketing)
Polymechplast Machines Ltd.
My weekend is laced with many activities. Exercise for good health takes priority. Other regular activities include social work and visits to spiritual sites. All this helps me to unwind and recharge myself to address the challenges of the upcoming working week.
Rajeev Sharma Director
NEO INTERNATIONAL
(A unit of Neosys Whiz Pvt. Ltd.)
Weekend to me is to unwind myself. I do yoga, meditation and spend time with nature. Rest of the time is for family and friends. We catch up with a movie and chill out in our club.
Manoj Dugar
Chairman and MD
Chandantara Dugar Group
My weekend has different activities on different days. I love to devote myself to philanthropic social work. I am associated with reputed organisations like JITO, JTWS, ATDC etc. whose noble social activities like running diagnostic centres, medical treatment camps etc. keeps me engaged in these righteous causes. I strongly believe in equality in education and jobs, so I try my best to assist the efforts made for education and to create jobs for the deprived section of the society. My weekends also include family time and attending to important functions.
POLYMERS Communiqué l February - March 2020
107
MENTORSHIP
Managing Change Master the Skill
Changes affect the
profitability and survival of
businesses if not managed smartly and swiftly.
Change is the only constant - Old adage. Something changes every moment of
our lives. Even as I write this, and you read
this,
something
is
changing;
here, there, around us. And all of it is impacting us in ways known and
not able to anticipate it. In another way, most of the times, we get overtaken by
events and the change has to be faced, and accepted.
Ideally, we can use the time and change
shares climbed, pushing your net worth
it with a plan and conscious effort, to
northward suddenly, unexpectedly, and
without you having done anything. The
latest medical reports of an acquaintance
are very optimistic. Or disappointing? That flight was delayed. An appointment had to be cancelled. So much changed when you have done nothing.
108
when it has already happened and are
unknown to us. What changed around you since yesterday? Someone left. Your
Rakesh Shah RS Coaching and Consulting New Delhi
Frequently we find out about change
In the business environment, we know
this and are extremely familiar with
change. The business and the conditions in which we do it, change all the time.
to our best advantage when we effect achieve specific, well-defined target results. For the best effect, we need to
manage changes, no matter how they came about. Like Kelly Morgan said,
“Changes are inevitable and not always controllable. What can be controlled is how you manage, react to and work To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
Business Listing Navigator Pane Category
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Category
Page
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112
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Machinery for Foam, Reactive or Reinforced Resins
116
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Blow Moulding Machines
112
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Machines & Equipment for Preprocessing
116
NN
Colour Pigments & Masterbatches
112
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Extruders & Extrusion Lines
114
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Moulds and Dies
116
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114
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Parts and Components
116
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114
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Raw Materials
116
n Ancillary Equipment
and Recycling
n Blow Moulding Machines
Bry-Air (Asia) Pvt. Ltd.
Rakesh Chandra Jha, National Sales Manager
419-420 Udyog Vihar Phase 1, Gurgaon-122016, Haryana.
Davis-Standard, LLC
Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com
T: +91-124-4184444 E: rcjha@pahwa.com W: www.bryair.com
n Colour Pigments & Masterbatches Nu-Vu Conair Pvt. Ltd.
Pradeep Chudasama, Asst. Manager - Marketing
Plot No. 147, 148 & 154, Devraj Industrial Park, Piplaj-Pirana Road, Piplaj, Ahmedabad-382405, Gujarat.
Prasad Group of Companies
Sanjiv Parikh, General Manager (Sales & Marketing)
Plot No. 14 & 16, G.I.D.C. Estate, Phase-I, Vatva, Ahmedabad-382445, Gujarat. T: +91-79-25830112 M: +91-9377752617 E: plastics@prasadgroup.com W: www.prasadgroup.com
112
Rajesh Kumar, VP-Sales
C-65/1 Okhla Industrial Area, Phase II, New Delhi-110020. T: +91-11-41612244 M: +91-9810000461 E: info@alokindustries.com W: www.alokmasterbatches.com
T: +91-79-29708147 M: +91-9712928201 E: marketingindia@conairgroup.com W: www.conairgroup.com/india
ALOK Masterbatches Pvt. Ltd.
Blend Colours Pvt. Ltd. Sharad Rathi, Director
Plot No.35, IDA Kattedan, Hyderabad-500077, Telangana.
T: +91-40-24361499 / 24360887 M: +91-9885118511 E: info@blendcolours.com W: www.blendcolours.com
POLYMERS Communiqué l February - March 2020
REDUCE REUSE RAVAGO
To recycle your plastic waste contact Ravago Manufacturing India: Soham Mehta
smehta@ravagomi.com
+91 97277 72788
Deep Plast Industries Ramesh Patel, Partner
Block No.553, Rakanpur (Santej), Kalol, Gandhinagar, Ahmedabad-382721, Gujarat.
T: +91-2764-286032 / 286450 M: +91-9825035472 E: rameshpatel@deepplast.com W: www.deepplast.com
n Extruders & Extrusion Lines
Davis-Standard, LLC
Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT
Windsor Machines Ltd.
Jitesh R. Patel, Sr. General Manager
Plot No. 5402-5403, Phase-IV, G.I.D.C., Vatva, Ahmedabad-382445, Gujarat. T: +91-79-25841111 / 25841591 M: +91-9825048939 E: jitesh.patel@windsormachines.com W: www.windsormachines.com
n Fillers and Reinforcements
T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com
Golcha Minerals India Pvt. Ltd.
Sumeet Verma, Sr. GM – Sales & Marketing
Golcha Trade Centre, 4th Floor, MI Road, Jaipur-302001, Rajasthan T: +91-141-4056666 M: +91-9116196171 E: sumeet.verma@golchagroup.com W: www.golchaminerals.com
n Injection Moulding Machines
Econ Machinery Pvt. Ltd.
Vinu Chavda, Managing Director
181, Por Industrial Park, Adjoining Por G.I.D.C., Behind Hotel Sahyog, NH 8A, Por, Vadodara-391243, Gujarat. T: +91-7046263000 M: +91-9624091901 E: v.chavda@econ-in.com W: www.econ-in.com
Guru Nanak Engg. & Plastic Works Rohit Wadhan, Owner
908/1/5, Kiran Motor Lane, Makarpura G.I.D.C., Vadodara-390010, Gujarat M: +91-9687582708 E: gurunanakengg13@gmail.com W: www.gurunanakengg.in
Rollepaal Engineering India Pvt. Ltd. Pankil Patel, Asst. General Manager-Sales
Ashwamegh Industrial Estate, Block No. 394, Plot No. 2, Near Nutan Nagrik Bank Post: Changodar, Taluka: Sanand, Ahmedabad-382213, Gujarat. T: +91-9898598712 / 13 / 14 M: +91-9824208456 E: p.patel@rollepaal.com W: www.rollepaal.com
114
Yizumi Precision Machinery India Pvt. Ltd. Pramil Das, Sales Manager
No.7, Mahagujarat Ind. Est., Moraiya Patiya, Village Moraiya, Ahmedabad-382210, Gujarat. M: +91-7575009363 E: sales.india1@yizumi.com W: www.yizumi.com
Kumar Engineering Works Pradip Nayyar
48B, Muktaram Babu Street, Kolkata-700007, West Bengal. T: +91-33-22691195 M: +91-9330862742 / 9830083467 E: kumar_engg1956@yahoo.co.in
Windsor Machines Ltd.
Manoj Singh, DGM - Sales & Marketing
Plot No. 6 & 7, G.I.D.C., Chhatral, Tal. Kalol, Dist. Gandhinagar-382729, Gujarat. T: +91-2764-307100 / 233646 M: +91-9910273951 E: manoj.singh@windsormachines.com W: www.windsormachines.com
POLYMERS Communiqué l February - March 2020
A CUSTAGE I N I T I A T I V E
e-Bulletin For An Impregnable
BondWith
The Global Markets
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n Machinery for Foam, Reactive or Reinforced Resins
n Raw Materials
Davis-Standard, LLC
Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com
Apar Industries Limited
Kamal Sharma, Sr. DGM, Polymer Division
Flat No. 303, Welworth Regency , S. No. 24/3, Near Shivajinagar St Stand, Shivaji Nagar, Pune-411005, Maharashtra.
n Machines & Equipment for Preprocessing and Recycling
T: +91-20-25514572 / 73 M: +91-9823311662 E: agency.polymers@apar.com W: www.apar.com
Davis-Standard, LLC
Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com
AVAA Polymers India Pvt. Ltd. (Polymet Group)
Girish R. Handigol, Chief Operating Officer
AWFIS Space Solutions Pvt. Ltd., 7th Floor, East Wing, Raheja Towers, M. G. Road, Behind Petrol Pump, Bengaluru-560001, Karnataka.
n Moulds and Dies
M: +91-98410 20314 E: girish.h@polymetsa.com W: www.polymetsa.com.sg
Hitech Moulds
Sanjiv Kadu, Business Partner
Bldg No. 3, Unit No. 3, Sampada Sagar Manthan Ind. Estate, Sativali Road, Bhoidapada, Vasai (East), Thane-401208, Maharashtra. M: +91-8691088515 E: sales@hitechmoulds.com W: www.hitechmoulds.com
n Parts and Components
Davis-Standard, LLC
Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com
Be a part of the exclusive Golden Pages for as low as Rs. 2500 Call Bhavesh at +91-96640 61103; bhavesh@custage.com to book your slot.
Education is the most powerful weapon
which you can use to change the world. Educate Every Child...
116
POLYMERS Communiqué l February - March 2020
For that Next Step in Marketing Corporate Communication Consultancy Content Development Building and Profiling Mailing Lists Newsletter Specialists Press Releases with Media Dissemination Building Customer Interaction Reports Sales Lead Generation and Qualification Web Updation Services
CUSTAGE... communication specialists for plastics HO: 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, India. +91-22-2520 4436 l info@custage.com l www.custage.com Branches: Hyderabad l New Delhi l Vadodara
GREEN ALL AROUND
Gen-Next
Here’s What They Have to Say Plastic products are acknowledged by these future
citizens as versatile, safe, affordable and convenient. It is impossible to banish all these products. The prognosis was responsible use and management of waste.
P
lastics, as we know today, are
across the country over a period of
the
twentieth
century;
fairly
an independent jury who selected 54
materials.
However,
due
their
the products of science from
new as compared to other traditional to
versatile properties, wide range, low
cost and unprecedented convenience, their global usages in volume terms has
surpassed metals and glass combined.
No wonder, presence of plastic products
is ubiquitous in and around us. So is the visible waste that we see around us, in land and water bodies, including the oceans. These wastes are generated primarily due to their indiscriminate usage and mindless disposal.
S. K. Ray Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE) Mumbai
POLYMERS Communiqué l February - March 2020
Centre
for
Plastics
entries for felicitation in the month of
January, 2020. These were from two groups of school students - junior and senior classes.
Majority of the entries reflected the
prevailing clichés and narratives. These
were critical about plastics with scant
regards for scientific understanding of the issues. Few of the entries even bordered
on
demonising
plastic
products. These did not come as surprises to the jury members as these
were based on the majoritarian views
Getting to Know the Gen-Next Thoughts on Plastics Indian
four months. These were assessed by
in
the
Environment (ICPE) recently concluded the ‘All India School Contest 2019’. The objective was to understand the
perception of school students on issues
related to plastics in the environment. Over 5,200 entries were received from
about plastics. There were, however,
quite a few entries that reflected a mature understanding of the subject
and objective views captured in the form of essays, drawings, posters and short video clips. Some of these entries also To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
117
BASIC POLYOLEFINS: PE & PP
Choose Your Best Answer
Mastermind: Prof. (Dr.) D. D. Kale
A quick check on how updated you are, a few not so difficult questions. A 3-minute quiz...give it a try!
1.
Polyethylene, polypropylene or poly vinyl chloride are:
5.
is called as high density because
a. Its density is higher than water
b. Made under high vacuum so that its
b. Its density is higher than wood
density is low
c. Made at temperature below 50° C d. Made under conditions of pressure
The wax candle is: b. Oxygen supplier
above 100 atmospheres
6.
b. Mass per volume at room
d. Polymeric material
temperature
c. Crystallinity
Low density polyethylene (LDPE)
d. Mass per volume under molten
is:
conditions
a. Linear polymer b. Random copolymer
The density of LDPE indicates: a. Its MFI
c. Sacred natural material
1: d; 2: d; 3: d; 4: c; 5: d; 6: b; 7: d; 8: a; 9: d; 10: b; 11: b; 12: c
High density polyethylene (HDPE)
a. Made from acetylene
a. Biodegradable polymer
4.
9.
b. Copolymers d. Synthetic polymers
3.
is:
a. Natural polymers c. Biopolymers
2.
Low density polyethylene (LDPE)
7.
The catalyst in making LDPE is:
c. Cross-linked polymer
a. Sulfur
d. Highly branched polymer
b. Mercury
Linear low density polyethylene
c. Nickel d. Oxygen
(LLDPE) is:
a. Produced by joining small chains of LDPE to make a linear chain in a reactor
b. Produced in a linear tubular reactor under vacuum
c. It is produced using other alpha olefins so that very short chains are formed
d. It is produced using silver catalyst
POLYMERS Communiqué l February - March 2020
8.
Linear low density polyethylene (LLDPE) is:
a. Having low density due to very low crystallinity
b. Cross-linked
c. It is produced using very high
pressure so that it is compacted to high density
d. Its density is higher than earlier known variety, low density polyethylene (LDPE)
10. Polypropylene (PP) is: a. Biopolymer b. Made from propylene monomer c. Produced from propyl alcohol d. Made from ethylene first and then further reacted with methane
11. Commercially used PP is: a. Atactic b. Isotactic c. Syndiotactic d. Mixture in equal proportion of all three above
12. BOPP is: a. Biodegradable and oxo-degradable polypropylene
c. Cannot be coloured, being
b. Butadiene and olefin polypropylene
d. Biodegradable, naturally
d. Bound and ordered polypropylene
transparent
c. Biaxially oriented polypropylene
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STRATEGIC MOVE
How CHROs
Deliver Business Impact The CEO, CFO and CHRO group should spend a couple of hours every
month looking at four
and eight quarters ahead
with questions impacting business.
P
art 1 of this article is featured in the Dec, 2019 - Jan, 2020 issue of POLYMERS
Communiqué which mentions the following five key ways that CHROs can deliver an impact on the business.
NN
Establish a foundation of talent data.
NN
Focus on strategic business issues, not tactical administration.
NN
Position your company to handle growth and manage change.
NN
Build for the future.
NN
Have strategic guidance ready for your executive partners.
An indepth understanding of the first 3 points is given in Part 1. Here, we shall look into the next 2 points.
Build for the Future Much like a Chief Risk Officer, the CHRO should engage in long-range scenario planning considering the impact of various talent risks and the likelihood of their occurring. They can then be prepared to create the right mix of talent development, external talent acquisition and global workforce opportunities to overcome
Dr. Naveen Malhotra Senior HR Professional Ahmedabad
120
POLYMERS Communiqué l February - March 2020
talent constraints and deliver on company strategy. They
will also have the foresight to know when that mix should
be altered or when it is time to pause and let the change take hold. Also, they must be prepared well in advance to
make those decisions. The challenge for CHROs is to remain focused on longer-term trends and future-proofing the business. An effective CHRO will have to play the role of an educator and negotiator, in a very assertive manner, in order
to maintain a balance between immediate firefighting and future-proofing the company.
This expanded strategic scope of the CHRO role has increasingly meant more interaction with the Board.
In the past, Board presentations around talent strategy from CHROs dealt primarily with CEO succession and executive
compensation.
Today,
however,
far-seeing
Boards recognise the talent risks and opportunities that
lie ahead. They want to be assured that opportunities are being leveraged and risks are being systematically and
objectively managed, especially succession needs and risks throughout the top levels of their companies. They
also want to know how talent is being factored into key
business decisions and the potential impact on shareholder value, if any. In fact, Boards at several major companies
maintain distinct human resource or talent risk committees to ensure keen oversight of these issues. In my mind, the
role of the CHRO must evolve to become the ‘future of work expert’. CHROs need to understand - and strategise in advance of - emerging trends that will have huge impacts
on organisations and workforces of the future. Highlighted here are a few key focus areas.
An Agile Organisational Structure and Understanding Behavioural Shifts CHROs should design agile workforce models that enable companies to proactively anticipate talent needs,
adjust in real time and leverage a variety of employment arrangements to achieve their goals. The most critical way CHROs can take the lead is by adjusting recruiting and
hiring strategies and facilitating new work environments to
support what will be an ever-changing mix of temporary, contract, consultant and freelance contributors. They must
become experts at maximising remote workforces and
championing the use of technology to engage agile workers for collaboration and training, and they must also prepare
for compliance and legal issues related to agile staffing. Finally, they’ll need to align with other C-suite leaders on
the role of agile employees and how these employees will To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l February - March 2020
Events CHINAPLAS 2020
IPLEX’20
3rd – 6th August, 2020
11th - 13th September, 2020
National Exhibition and Convention Center, Hongqiao, Shanghai, China
12th Die & Mould India International Exhibition 24th - 27th August, 2020 Bombay Exhibition Centre, Mumbai, India
Plast Eurasia Istanbul 2020
NPE 2021
2nd - 5th December, 2020
17th - 21st May, 2021
Adlux Exhibition Centre Kochi, India
Tüyap Fair Convention and Congress Center, Istanbul
Orlando, Florida, USA
VietnamPlas
ArabPlast
T-PLAS 2021
23rd - 26th September, 2020
9th – 12th January, 2021
22nd - 25th September, 2021
Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam
Dubai World Trade Centre, UAE
BITEC - Bangkok International Trade & Exhibition Centre, Bangkok, Thailand
Indoplas
7th Plastasia 2020
Interplastica
Plastfocus 2022
2nd - 5th September, 2020
7th - 10th October, 2020
26th - 29th January, 2021
5th - 9th March, 2022
Jakarta International Expo (JI Expo), Kemayoran, Jakarta, Indonesia
BIEC, Bengaluru, India
Expocentre, Krasnaya Presnya, Moscow, Russia
India Expo Centre, Greater Noida, Delhi NCR, India
TAIPEI PLAS 2020
27th Fakuma
PLASTINDIA
Propack Africa 2022
9th - 13th September, 2020
13th - 17th October, 2020
4th - 8th February, 2021
8th - 11th March, 2022
Taipei Nangang Exhibition Center Taipei, Taiwan
Messe Friedrichshafen, Germany
POLYMERS Communiqué l February - March 2020
Pragati Maidan, New Delhi, India
Johannesburg Expo Centre, South Africa
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