POLYMERS Communiqué - Oct - Nov 2018 by Polymers Communique

A CUSTAGE I N I T I A T I V E Oct - Nov 2018 l Issue 5.1 l ` 150

Improved

Clarity

Eliminates Corporate

Fear Sadhguru

Founder Isha Foundation

ISSUE SUPPORTED BY

SPECIAL ISSUE ON: SUSTAINABILITY & BUSINESS

POLYMERS Communiqué l October - November 2018

CONTENTS

Oct - Nov 2018 l Issue 5.1

Sustainability and Business When leaders share their thoughts, it generates ideas. Ideas

get converted to knowledge, and knowledge into solutions. That is exactly what this issue of POLYMERS Communiqué

THOUGHT-PROVOKING

Most Recycling Businesses are Profitable

Ashok Goel, Chairman and Managing Director Essel Propack Ltd., Mumbai

does. This collation of some very thought-provoking edit

THE RIGHT PATH

of this industry is surely going to play a pivotal role in

on ‘Sustainability and Business’ from some of the icons

the sustainable growth of plastics! The contributors are

institutions in their own. Let’s all do our bit, and make it happen...read every bit of it!

Redefining Approach to Efficient Plastics Waste Management

Vijay Merchant, Chairman, Polycraft Group, Mumbai

ADVERTORIAL

Packaging Redesign All Polyethylene (PE) Mono-material Flexible Packaging Vipul Babu, Sales Director - India Sub-continent Dow Packaging & Specialty Plastics The Dow Chemical Company

LOOK AHEAD

Indian Plastics Industry Moving Towards Sustainable Future AIPMA - A Torchbearer

ADVERTORIAL

MIND TALK

Improved Clarity Eliminates Corporate Fear

Sadhguru, Founder, Isha Foundation, Coimbatore

BUILDING BLOCKS

The First Lego Plants Made Based On Plants

Tim Brooks, Vice President Environmental Responsibility LEGO Group, Denmark

CANDID VIEWS

To Ban or to Plan

Plastics Ban: Is It a Solution?

JB Ecotex LLP

RESOURCEFULLY YOURS

Use of Science to Manage Plastics Waste

Prashant Trivedi, Vice President - R&D, Design Sintex-BAPL Ltd., Ahmedabad

ADVERTORIAL

Disrupting the Stigma of Plastic Packaging Inventing Sustainable, Reusable and Recyclable Solutions

Nilkamal Ltd.

ADVERTORIAL

Making Bio-based TPEs Using a Modular System

KRAIBURG TPE

KNOWLEDGE FORUM

International Conference on Plastics Recycling & Waste Management, Opportunities & Challenges: An Eye-Opener by ICPE

Dr. R. Vasudevan, (Padma Shri Awardee) Dean ECA and Professor, Department of Chemistry Thiagarajar College of Engineering, Madurai

CLOSED LOOP

BIG OPPORTUNITY

Nikhil Deshpande, Head - Sustainable Solutions & Circular

Circular Economy for the Chemicals Industry Economy, Reliance Industries Ltd., Mumbai

104

Jain Irrigation Systems Ltd., Jalgaon

Atul Jain, Joint Managing Director

Recyclable Films to Revolutionise Edible Oil Industry

Jigish Doshi, Chairman and Managing Director Vishakha Group, Ahmedabad

ADVERTORIAL

Sustainability as Business: The Jain Irrigation Case

INTRINSIC APPROACH

100

Reduce by Reuse: An Agenda that Guides the PLASTON Business

PLASTON

POLYMERS Communiqué l October - November 2018

106

SIVaRAM SPEAKS

Printed and Published by Manish Chawla manish@polymerscommunique.com

Hollow Fibre Polymer Membranes for Hemodialysis: Fascinating World of Invisible Polymers

Dr. S. Sivaram, Former Director, CSIR-NCL, Honorary Professor

and INSA Senior Scientist, Indian Institute of Science Education and Research (IISER), Pune

112

118

122

HBR PAGES

Do Entrepreneurs Need a Strategy? ‘Create Something and Start Selling It’

Presented by POLYMERS Communiqué in syndication with Harvard Business Review

FLAME GAME

Under the Cover

To sustain, sustainability is key to

success. With a mentor, philosopher, guide alongside, the feedstock clarity is only

enriched. Take what you can, assimilate

what you wish, the content plate is full; issues few and opportunities more.

FR Additives: A Big Focus Area

The resolve and the resolution, both lie within us!

Hak Leong Chok

ON THE MOVE

Building Excitement Globally: Indiaplast 2019

Future Role of the German Engineering Industry in the Indian Engineering Sector

Rajesh Nath, Managing Director, German Engineering Federation (VDMA) India Office

WAY FORWARD

158

162

Packaging Technology and Design for Societal and Business Needs Pierre Pienaar, President, World Packaging Organisation

OVER-THE-SEAS

Indian Plastics Export Registers Impressive Growth

PLEXCONCIL

Change in Mindset: Need-of-the-hour

138

Applying Military Leadership Skills for Business Success

146

148

153

Chief Editor

Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

Jyoti jyoti@polymerscommunique.com

Prof. (Dr.) N. C. Saha Director, Indian Institute of Packaging

Advertising Sales - National Bengaluru Siddhant +91-90290 32767 siddhant@polymerscommunique.com

Mumbai Vinisha +91-88790 50327 vinisha@polymerscommunique.com New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com

Advertising Sales - International Dubai Pritam +971-5548-32330 pritam@polymerscommunique.com

In series...

Editorial Advisory Board

Hyderabad Vani +91-93924 28927 vani@polymerscommunique.com

Executive Vice President - Sales APAC LANXESS Chemical (China) Co., Ltd., China

UPTREND

132

Custage Marketing Solutions LLP 401, Vikas Classic Building No 4 4th Floor, Near Basant Cinema Chembur, Mumbai 400 074, INDIA

S. K. Ray, Hon. Secretary & Member of

Executive Committee Indian Centre for Plastics in the Environment, Mumbai

Dr. Naveen Malhotra, Group Head HR & CC Sintex Industries Ltd., Kalol

See, Learn and Grow

N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd. Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.

Printed at

Silverpoint Press Pvt. Ltd. A-403, TTC Industrial Area Near Anthony Motors Mahape, Navi Mumbai - 400709 District - Thane

Content Alliance Partners

USA Manisha +1-908-720-3510 manisha@polymerscommunique.com

Subscriptions

Bhavesh +91-22-2520 4436 bhavesh@polymerscommunique.com

Business Alliance Partner

Shirish V. Divgi, Managing Director

Plastics Machinery Asia, Ahmedabad

Technology: Disruptor or Enabler... We Need to Judge

Shailesh Sheth, Corporate Strategy Adviser

Management & Manufacturing Technology, Mumbai

Developing Company Culture for High Performance

Rakesh Shah, RS Coaching and Consulting, New Delhi

News

RETRO

K ALE’S KUIZ

Golden PAGES

Weekend Delights

Events

127

144

126

164

Printed and Published by Manish Chawla, and printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 401, Vikas Classic Building No 4, 4th Floor, Near Basant Cinema, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla.

Domestic Subscription: Single Issue Price: Rs. 150; Annual Subscription: Rs. 1200 (including shipping) Overseas Subscription: Annual Subscription: USD 60 (including shipping)

Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.

S. K. Ray

Mind Speak

ease from 7.5 billion population would incr ources required to Res 0. 203 in on today to 8.5 billi not keep pace in a can ber num support this growing ling us to push for pel com io, business as usual scenar . cies cien higher material use effi metals, nal materials like various While globally traditio g rates, it clin recy h hig ly tive rela glass and paper have on circular of plastics. With focus is around 16% in case to for plastics is poised rate g clin recy the y, econom ring unprecedented offe 0, 203 by s fold increase five in this space. business opportunities being plastics is already of y ntit qua nt Significa t changes to enhance dse min jor Ma ia. Ind recycled in advanced s and adoption of both, recycling rate tor. This is not sec this m sfor tran technologies can re growth also essential for futu only desirable, but is of this sector.

Global

N. K. Balgi

formerly President & Director at Ferromatik Milacron India Pvt. Ltd.

We all understand that - plastics do not harm the environment when in use; plast ics become pollutant when discarded after use. We have a responsibility to keep the world safe to live for our next generation, but we are not good at doing what is right if it is hard. Plastics waste collection, segregation and recyc ling has to be a business funded by society (paying taxes), Corporates in Supply Chain (CSR plus funds) and administration of waste collection by government bodies. We need to make plastics wast e collection remunerative. Government has to assume responsibility for policing. Just educating the people for reduce, reuse and recycle will not be effective.

Arvind Mehta

Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

Plastics, good or bad, the debate has been fact

ongoing...however, the established lem; more is - ‘waste disposal’ is the prob tries like pronounced in developing coun processing India where waste segregation, enge. and disposal processes are a chall stage. every at Issue is to reduce litter ics have People should realise that plast This is a value and can be recycled. c-Private Publi met. be to enge chall tal socie rs have holde Stake . must a is n eratio co-op rnment to work on a time-bound plan. Gove has also mandated EPR. a Circular ‘EU Plastics Strategy for Plastics in Economy’ is an example. Swachh Finally, we need to connect it with Bharat Abhiyan!

Pushp Raj Singhvi

Arvind Mehta

Rajesh Nath

Prof. (Dr.) N. C. Saha

Director Indian Institute of Packaging

Today, recycling of packaging waste

has become a global concern in order to create a green environment to comply with the environmental regulations and also to save the planet. This could be achieved if there is a change in the mindset of all the stakeholders like raw material manufacturers, convertors, machinery manufacturers, brand owners and consumers; and by way of them taking responsibility and participating collectively to fulfill this mission.

Rakesh Shah

formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd.

The most difficult challenge being faced globally is of effective collection of the postconsumer plastics waste, since littering continues unabated, especially in the less developed world and in tourist destinations. Recycling is well understood and the technologies are available.

Rajesh Nath

Managing Director German Engineering Federation (VDM

A) India Office

Whether authorities want to increase recycling

or reduce littering, public partic ipation is a must. No matter what measures policy-makers deploy to collect, recycle and process waste, they will never achieve truly clean cities unless there is a fundamental shift in public mindset and behaviour. One of the best ways to diver t waste from the landfill is to create a financial incentive for people to recycle. Just like the German Pfand system, which was brought into force to ensure that there was a responsible polic y in place for the recycling of plastic bottles.

Rakesh Shah

N. K. Balgi

rs)

Vice President (Polyme formerly Sr. Executive Ltd. s strie Indu at Reliance

S. K. Ray

The problem of littering is purely a matter of mindset. Authorities have also just been paying lip service to the issue. The only way to fight the menace that mankind has created out of a noble and very helpful material plastic is to change the way we look at it, and deal with waste starting from our homes. Incentives might help, but can’t be enough unless the population learns to do that. The key, therefore, is in producing a change in the mindset of consuming public. That is the only panacea, if we must prevent doom.

Pushp Raj Singhvi

ging Director

formerly Vice Chairman and Mana at Borouge (India) Pvt. Ltd.

As regards change in mindset for success

in recycling, here are my thoughts: activity; Present Status: Second grade enge; collection of waste is a big chall ed. ganis unor y highl life and Issues: Environmental - marine adable landfill; being a virtually non-degr ion. solut us serio very s merit it rial, mate pledged Organisations like IKEA have st entire that by 2021 - 2022, their almo from made be will range ture furni plastics to pay recycled material even if they have rial. higher price for such recycled mate er prop lish estab to have will Our recyclers atories equipment including testing labor et their and they will have to mark enable products with specifications to of the processors to identify right use endous recycled material. There is trem ture and scope of its use in garden furni uses. al critic nonmore many

Prof. (Dr.) N. C. Saha

The The The World’s World’s World’s No. No. No. 1 Trade 1 Trade 1 Trade Fair Fair Fair for for for Plastics Plastics Plastics and and and Rubber Rubber Rubber

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Feedback This magazine is very informative and gives a larger picture about the industry; thus, helping us to decide the business strategy for a robust grow th. Many great minds share their views in this publicatio n which encourages us and boosts our spirits.

le and ns valuab ine contai az latest ag m on The pdates articles. U dustry are in e informative th to g es relating for updatin technologi very useful is It . ed . ry st well includ du is in regarding th knowledge Ninad Save d. ems Pvt. Lt st Sy lymer Expanded Po

Abhishek Gattani

Shree Maheshwari Trading Com

pany

Good magazine.

L. S. Mishra

Gujarat Dyestuff Industries Pvt. Ltd.

Very good mag

azine. Inte resting high to the seco lights relatin nd / third g generation your last ed entreprene ition. Please urs in keep up th e good wor k. Arihant Gol

Rajesh Jain

d Plast Pvt.

Ltd.

e issue bringing out th compliments for First of all, my sincerepersonally quite impressed with the new I am to bring one or with Gen-Next. you may have gsters. I think minds on PAN g un mindset of youn yo ch is to include su ite th e lik s ue iss at there are qu more glad to note th o, you will be onal arena ati ern int India basis. Als e th nals in their xt Indian natio a few Gen-Ne rve coverage for and they dese rk ma a de Inclusion of . es tri un who have ma co s oversea right hievements in will provide a insight and ac ant publication illi br ur yo in know more to t ge ll such people wi rs reade and also your forum to them . hvi about them Pushp Raj Sing at r naging Directo Ma d an n ma air ) Pvt. Ltd. formerly Vice Ch Borouge (India

oducts and for plastic pr ul magazine ef us ry out plastics ve ab a tails It is innovative de es id ov pr It d finished machinery. additives an w materials, ra chnologies ry, te ne l hi ca mac hani ides new mec ov pr o als It tic products products. ques for plas essing techni oc pr r expositions tte all be t ou and information ab ul ef us us ve and also gi untries. and other co jera held in India Rakshit J. Ga ies dustr Jayco Pipe In

find th e pres entatio magaz n outs ine; art tandin icles p on ch g of y rovide allenge our useful s a nd co inform the po nvertin ation lymer g solu industr materi tions y. The als to for covera finishe ge from source d g oods is of info raw rmatio an im the ind n for p portan ustry. t eople involve d in Packon

To my mind POLYMERS Co mmuniqué is a we lldesigned publicatio n, with excellent lay out and printing. I regularly go through the ma gazine and find it very informative. I par ticularly appreciate the article s very thoughtfully penned down by Dr. S. Siv aram about the up coming and forward-lookin g technologies in the field of polymers and related subjects. Jayvee Organics &

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Davis-Standard Invests USD 2 Million to Expand Feedscrew Manufacturing Capacity

4JET secures €15m growth capital from Paris based private equity firm Jolt Capital to continue strong growth; the company develops technology and systems for laser-based surface processing

support

feedscrew

Standard

growth

manufacturing, installing

Pickup

Pawcatuck,

fourth

Connecticut.

The

USD 2 million investment will further

boost production efficiency and will enable

Davis-Standard

feedscrew “This

production

investment

continued

increase

over

reflects

commitment

our

best

practices in manufacturing and in

supporting customers with best-inclass

feedscrew

technology,”

says

Mike Newhall, Davis-Standard’s Vice President of Operations. “The CNC machining

centre

being

installed

is the same brand as our existing BillerudKorsnäs leads the containers and packaging industry in Dow Jones Sustainability Indices (DJSI) based on its total sustainability score in 2018

volume.

This

includes

feedscrews

from 1.5 inches (38 mm) to 6 inches (152 mm) in diameter and in lengths up to 207 inches (5,200 mm). The machine

will augment existing capabilities in Davis-Standard’s feedscrew operation, which

currently

manufactures

over

1,000 feedscrews, annually. It will also support feedscrew cycle time reduction,

enabling the company to improve delivery times and maintain a steady

stock of feedscrews in various sizes and finishes.

Huge Turn-out at the ElitePlus Speciality Films and Flexible Packaging Global Summit 2018

he 7th Speciality Films and Flexible

Packaging Global Summit 2018 was

held at Hotel Grand Hyatt, Mumbai on

interchangeable. We also have highly

theme of the summit was, ‘Sustainable

software

programs

and

tooling

skilled machinists already trained to

run this type of equipment. This will further add to our ability to meet demands

and

improve

our overall responsiveness to our

A-C

capable

machines, Weingartner, which makes

customer CHINAPLAS 2019 to highlight circular economy

Whirler,

80 per cent of Davis-Standard’s screw

Davis-

its

700

machining feedscrew sizes that comprise

CNC machining centre at its facility

25 per cent. B&R introduces new stepper motor module from the X20 Series; the integrated current reduction function saves energy and increases performance

ongoing

The additional centre is a Weingartner

customer’s requirements.”

4th and 5th September, 2018. The main Future

the

Flexible

Packaging

Industry’. The uniqueness of this summit

was participation from complete value chain of flexible packaging, including

attendance from raw material producers,

converters, machinery manufacturers,

POLYMERS Communiqué l October - November 2018

additive and adhesive suppliers, printing machine manufacturers, end users and

Digest

FMCG companies. Nidhi

Verma,

Business Clariant and Neste join forces to develop sustainable industrial solutions; agreement for new partnership turns renewable feedstock into raw material for hot-melt adhesives, plastics and coatings applications

briefed

summit.

Director,

Services

the

delegates

the

ElitePlus

welcomed

about

opening

and the

session,

K. P. Nanavaty, President - Strategy Development,

RIL

reviewed

the

current mega trends and their impact on the future of the plastic packaging industry and the circular economy. Vipul Shah, Chief Operating Officer,

RIL said that sustainability initiative has to be incorporated by industries.

Sanjiv Mehta, Chairman & Managing Comexi and Vishal Containers Ltd. strengthen their commercial relationship; Vishal has acquired a Comexi F2 MP, a hybrid flexo machine

Director, Hindustan Unilever Limited and

Executive

President,

Unilever South Asia elaborated on

the environmental problems related

to plastic packaging industry and suggested that these problems can be

converted

Raghavendra Cosmo Films installs a wide format lamination machine, a new solventless lamination machine at its Karjan plant, Vadodara

Vice

into

Rao,

opportunities.

I.A.S.,

Secretary,

DCPC, Government of India informed the delegates about the government initiatives for the circular economy. Overall

1290

delegates

from

424

companies, representing 26 countries attended the summit. There were 42

Covestro to invest Euro 1.5 billion in a new world-scale MDI plant in Baytown, USA; this investment at the existing site in Baytown is the largest single investment in the history of the company

and

presentations international

2 panel discussions.

from

speakers,

Indian

with

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The theme speakers for the evening were

Sam

Balsara,

Chairman

and

Managing Director, Madison World &

Communications speaking on, ‘Brand Building’; Devdutt Pattanaik, Culture

Consultant on, ‘How to Manage Conflict -

Lessons from Indian Mythology’ and R. S. Sodhi, Managing Director, AMUL on, ‘The Indian Success Story of Packaging’. The

dinner

speaker,

Madhusudan

Kela, Managing Director, M K Ventures

covered his views on, ‘Raising Capital for Growth - Way forward - IPO or M&A’. Attendees

enjoyed

the

power-

packed days networking and holding B2B meetings.

POLYMERS Communiqué l October - November 2018

CPS19_Custage_OctNov_EN_GN_180x250.pdf 1 26/9/2018 11:20:24

M C Y M CM Y MY CM CY MY CMY CY K CMY

with is

Digest Dow Silicones Corporation and DuPont feature new adhesive and synergistic portfolio of innovative, medical-grade materials at Compamed 2018

tungsten

based, cobalt

carbide.

wear-resistant

iron-chromium

alloys,

providing

This

than

and

inlay

iron-

nickel-

exceptional

abrasion and corrosion resistance with corrosive polymers. Wire able

and

cable

increase

manufacturers productivity

are

and

are guaranteed the highest quality end products.

2018 for the new managing committee

of Plastindia Foundation, Jigish Doshi was elected as the President, Ravish Kamath as Vice President and Jayesh

K. Rambhia as Hon. Treasurer of the

for

global the

recognition

betterment

Plastindia Foundation.”

Jayesh K. Rambhia has been on board of

Plastindia Foundation since 2012. He was Chairman for the Innovation Pavilion at

PLASTINDIA 2018 and was instrumental to get the ‘Save Food Campaign’ using plastic packaging from Interpack

He is Founder & MD of Premsons Plastics Pvt. Ltd. and an export award winner. He has worked extensively to reduce

GST from 28% to 18% on plastic articles

and has actively worked to reduce the impact of the ban on plastic products. Ravish

Kamath

associated

with

committee

senior

35 years, and is the current Chairman

assumed office with immediate effect.

International Pvt. Ltd. from Mangalore.

managing

the woven sacks / FIBC industry for

entrepreneurs of the plastics industry

of the Plexconcil. He is CEO of Big Bags

Jigish Doshi took over from K. K. Seksaria.

Ravish Kamath is another industry veteran

Jigish Doshi, is a technocrat Chemical

of the plastics industry on various

Engineer

The

new

comprising

with

over

years

experience in manufacturing of various plastic products. He is Past President of

election as President, says, “I am grateful

its

Plastindia Foundation. All were selected

Group. Jigish Doshi, commenting on his

D-F

work

India Plastics Manufacturers Association.

GSPMA (1994‐95) and CMD of Vishakha

Flint Group Packaging Inks confirms the implementation of a North American price increase to alleviate raw material and freight cost increases

and

Rambhia has been President of The All

unanimously.

ElogioAM B.V. releases Facilan™ HT, 3D printing filament enabling production of durable parts with FDM additive manufacturing

enhance

Germany to PLASTINDIA 2018. Jayesh K.

Jigish Doshi Elected as President of Plastindia Foundation for 2018-21

n the elections held on 21st September,

DSM adds 3D-printing grades to Digimat, an e-Xstream solution, to accelerate adoption of polymer additive manufacturing

growth of plastics industry of India,

to the industry for the confidence

reposed on me. Plastics industry is one of the fastest growing industries in

and has worked for the betterment

projects. He says, “Plastindia Foundation through its PLASTINDIA exhibitions and concurrent event, ‘PROPLAST’ provides

an excellent opportunity to finished plastics

product

manufacturers

thereby

increasing

showcase their products to the world; exports of the same.” The

life easier and affordable as well as

President, Jigish Doshi; Vice President,

contributing to national growth. Though there are various challenges before the

industry, we are confident that with

wider participation of all segments and stakeholders, we will be able to meet all

challenges and take the plastics industry forward, qualitatively and quantitatively.

Our main agenda is to work for the

the

and

India which aims at serving the nation and its citizens by way of making their

Members

promotion

Managing

Committee for the term 2018-21 are Ravish

Kamath;

Hon.

Treasurer,

Jayesh K. Rambhia; Imm. Past President, K. K. Seksaria; Raju D. Desai; V. K. Taparia; Gautam Gandhi; V. Sekar; Mihir Banerji;

Alok Tibrewala; Ashok Jajodia; Mahavir Khatang; Pradip Thakkar; Prof. (Dr.) S. K.

Nayak; Lalit Guglani; Kamal P. Nanavaty and Mahendra N. Patel.

POLYMERS Communiqué l October - November 2018

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Digest

Omya Announces Significant Price Increase for Its Calcium Carbonate Products Globally

mya announces to significantly

increase prices for its calcium

Heraeus boosts quality in 3D printing of highly conductive copper; opens up new fields of application in electromobility, mobile communications and consumer electronics

McGill University researchers present a new type of cellulose nanoparticle; they have developed a phosphorusfree, anti-scaling solution based on a nanotechnology breakthrough with an unusual name: hairy nanocellulose

H-M 28

Thoralf Gliese, Executive Vice President Sales, Marketing & Innovation, Omya International AG.

Regional announcements will follow to

contracts allow.

region or country. Omya Sales Teams

from 1st January, 2019 or as customer

This

increase

details regarding pricing, depending

consequence

upon specific product grades, packaging

of the continued pressure

from

raw

types and delivery terms.

material,

chemical,

energy and transportation costs and overall inflation across all regions. “Our

continued

investments

expense

control,

digitisation and operational excellence significant

and

unprecedented

7th VDMA Mechanical Engineering Summit

he 7th VDMA Mechanical Engineering

supply chain efficiencies, productivity improvements,

communicate on specific increases per will contact customers with further

only allowed us to partially offset these KraussMaffei Group makes a push for digitalisation with its new Digital Service Solutions (DSS) business unit; ‘Customer Care’, ‘Customer Value’ and ‘Digital Solutions’ make up the three strong pillars of DSS

customers mitigate the impact,” says

carbonate products globally, starting

escalating KRAIBURG TPE showcases Thermoplastic Elastomer Hybrids (TEH) at Fakuma 2018; they are formed by mixing thermoplastics and crosslinked elastomers

products and solutions to help our

cost

increases. Omya remains committed to strengthen technical service, assistance

and deliver innovative and cost-effective

Summit was held on 28th September,

2018 at Conrad Hotel, Pune which was attended by over 250 people. India is

the second-largest sales market in Asia for the German engineering industry. The

summit

commenced

with

welcome address from Rajesh Nath,

Managing Director, VDMA India. He

spoke about the completion of 4 years

AIPMA Office Bearers 2018-19

Leaders lead; leadership shows. Industry icons at the helm of operations at AIPMA as below.

Lalit Kumar Singh Vice President North

Meela Jayadev President

Anil Reddy Vennam Vice President South

Jagat Killawala Senior Vice President

Chandrakant Turakhia Vice President Finance

Kishore Sampat Vice President West

Ashok Agarwal Vice President - East

Hiten Bheda Immediate Past President

POLYMERS Communiqué l October - November 2018

Industry for Machinery Manufacturers’ prepared by their knowledge partner, BDB India Pvt. Ltd.

Digest

This event witnessed a set of exclusive technical presentations. After the panel

discussion, the stage was set for the

MonoSol wins 2018 Indiana Innovation Award for its new food grade water-soluble film

1st VDMA Manufacturing Awards. The

trophies were handed over to the winning teams by Carl Martin Welcker. of the current government led by the Hon’ble Prime Minister, Narendra Modi.

Perstorp announces major production capacity increase for Pevalen™ non-phthalate plasticiser; capacity increased to 50,000 tonnes per year

The country’s economic growth soared to an over two year high in the April to

June 2018 quarter. The Business Climate Survey among the German companies

said the climate is good, whereas 35%

termed it slower than last year.

proven Ryton PPS injection moulding

conducted by VDMA had a positive outcome as 62% of the participants

considered it normal and only 3%

RPC Bebo Bouxwiller jars 250 cc (for cat products) and 500 cc (for dogs) come with the combination of transparent PP and eyecatching offset printing, providing the required premium positioning for a range of pet food for cats and dogs.

The Chief Guest, Rashmi Urdhwareshe, Director,

Automotive

Research

Association of India (ARAI) congratulated VDMA for acting as a bridge between the

German

and

Indian

industry

and also made a presentation on,

‘Implementation of BIS-VI - Way Forward for the Automobile industry’.

Dr. Jurgen Morhard Consul General, Federal Republic of Germany, Mumbai

gave a special address on, ‘Indo-German Trade in Western Part of India’. rPlanet Earth has started a totally closed-loop recycler facility that converts bales of post-consumer PET into food-grade finished packaging products

Carl Martin Welcker, Managing Director,

M-R

with trade with India as exports have

VDMA Frankfurt was extremely delighted

to see the large response of VDMA members for the summit. At present,

olvay launches its first batch of Ryton®

polyphenylene

sulphide

(PPS) extrusion grades that complement materials

for

use

together

assembly applications. The new Ryton PPS extrusion series is globally available

in three grades: Ryton XE3500BL, Ryton XE4500BL and Ryton XE5500BL. The stiffness of these grades varies between 1500 MPa (218 ksi) and 2500 MPa

(363 ksi) to fulfill requirements of flexible

tubes

with

different

extrusion

thermoforming.

Flexible

coolant lines made using Solvay’s new extrusion polymer technology exhibit

high melt strength, chemical resistance and thermal stability with enhanced tensile elongation and impact strength. Solvay’s

injection

grades

moulding

include

glass filled)

The VDMA summit special issue was

and

was used to hand over the publication

(40 per cent glass filled). These

released the knowledge paper on, ‘Primary User Industry for Machinery Manufacturers’. It was followed by presentation

on,

‘Primary

User

Ryton

XE5430BL (30 per cent

grown to Euro 1.6 billion.

to the dignitaries. The dignitaries also

wall

thicknesses and diameters or for post-

Carl Martin Welcker is more optimistic

released and for the first time, a robot

demanding automotive cooling line

VDMA has around 3250 members.

Solvay’s Ryton PPS Used for Flexible, Lightweight Coolant Lines, Brackets and Connectors Advances Complex Automotive Thermal Management Assembly Systems

Ryton R-4-270BL

materials have exhibited a proven fit in many existing connector and bracketry fittings to enable automotive

OEMs

design

fully harmonised and integrated

POLYMERS Communiqué l October - November 2018

Nobody Offers More Lightweight Material Solutions than Solvay. Nobody. Solvay’s advanced materials can help boost fuel economy and reduce emissions while maintaining safety and performance. • High-heat, high-strength polymers with broad chemical resistance • Wear-resistant polymers • Additive manufacturing materials • Thermoset and thermoplastic prepregs • Long fiber thermoplastics • Structural foams • UV stabilizers …and much, much more. For more information, please contact Solvay Indian office at:

+91 22 66637101

www.solvay.com

coolant line assemblies for engines and

Digest SABIC introduces new ultra-high melt flow PP for lightweight breathable non-woven fabrics in personal hygiene applications

transmissions.

temperatures cooling

line

are

“Under-the-hood

pushing

design

existing

and

material

solutions to their limits, narrowing the safety margin,” says Andreas Lutz,

European Area Development Manager for Solvay’s Specialty Polymers global business unit. Solvay’s

Ryton

PPS

extrusion

technology can help OEMs replace cumbersome

and

expensive

powertrain fluid handling lines with

sleek, light, integrated solutions that include Tosaf’s new MT7636PE delivers matte effect on polyolefin films without additional converting process

connectors,

over-moulded

brackets and welded brackets made

from Ryton PPS injection moulding

IPI

Office

Bearers

Committee

and

keeping

Awards

its

tradition,

honour

veterans,

arranged for a special function to recognise

and

professionals, members and Chapters

for their outstanding contributions and excellence in their field of operations during the IPI Annual Day celebrations here in Mumbai.

As regards the Lifetime Achievement Awards, this year, the Award Committee

chose V. B. Lall and Prof. E. Narayanan for the same.

integrated

its objectives of polymer education

OEMs

have

lightweight

already

Ryton

PPS

as engine and powertrain oil handling

S-U

Tunga, Mumbai.

FIPI is usually conferred on IPI members

automotive

use across a variety of coolants as well

UNITED CAPS partners with trio-technik to streamline manufacturing process in Schwerin plant, strengthening market leadership position

September, 2018 at The International by

grades. While some major European

solutions, others are investigating their

Triton has signed an agreement to acquire a majority stake in Norres Group, one of Europe’s market leading manufacturer of plastic industrial hoses

Plastics Endowment Lecture on 28th

systems, seeking to replace incumbent mixed material (metal / rubber) and

polyamide (PA) designs. “The more complex a fluid handling line is, the more instrumental Ryton PPS can be in

reducing weight as well as simplifying

who have done great service to IPI or and activities; hence, the selection of

ndian Plastics Institute (IPI) organised their

Meeting

Annual

Day

coinciding

and

with

General Rajiv

Shah,

Dr.

Balasubramanian,

Thorat,

Gaurang

D. P. Solanki.

IPI acknowledged the contribution and bestowed the following awards: NN

Best Vibrant Chapter 2017-18 to

Vadodara, Ahmedabad and Chennai. NN

IPI Annual Day and General Meeting Coinciding With ‘Rajiv Plastics Endowment Lecture’

Shah, Vijay Goyal, Ranjiit Jadhav and

manufacturing and assembly costs,” adds Andreas Lutz.

Pankaj

Best

Chapters

Activity-wise

Chennai, Vadodara and Coimbatore. NN

Best Chapter for Enrolling New Members 2017-18 to Vadodara.

Best New Chapter 2017-18 to Indore.

IPI, in addition to duly recognising the contributions and thanking the elected office bearers and committee members of

Presidential

Board,

Governing Council and Chapter

Committee,

Managing

they

acknowledged notable

also

the

contribution

made by Prof. (Dr.) M. A. Shenoy, Dr. Y. B. Vasudeo, Dr. E. Sundaresan, Rajiv

Trivedi, Pradip Kamat, N. K. Balgi, Pankaj Shah and Anil Reddy.

POLYMERS Communiqué l October - November 2018

B2B Marketing Communication Specialists RELATIONSHIPS All India Plastics Manufacturers Association

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AVI Global Plast Pvt. Ltd.

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Ferromatik Milacron India Ltd.

Indian Centre for Plastics in the Environment

Indian Institute of Packaging

Indplas Exhibition

IPLEX Exhibition

India Trade Promotion Organisation

J P Plaschem Ltd.

Kandui Industries Pvt. Ltd.

Mitsu Chem Pvt. Ltd.

Organization of Plastics Processors of India

Pennwell Publishing

Plastasia

Plastindia Foundation

Rajoo Engineers Ltd.

Sintex Industries Ltd.

Technical Training and Research Institute

The Economic Times Polymers

Welset Plast Extrusions Pvt. Ltd.

Windsor Machines Limited

World Packaging Organisation

Adeka India Pvt. Ltd.

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Building Mailing Lists

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and more...

MIND TALK

Improved Clarity

Eliminates Corporate Fear

Sadhguru Founder Isha Foundation Coimbatore

“As regards plastics, it is a classic case of how we are capable of turning every blessing that we have into a curse upon

ourselves. It is a great material, but right now it is against us

simply because of irresponsible usage,” states Sadhguru, in an

exclusive chat with POLYMERS Communiqué.

Q. As you indicated that plastics is a wonder material; what approach should the proponents and the opponents follow to make this material even more sustainable. How do you see the role of plastics and the evolution of mankind? Plastic is a classic case of how we are capable of turning every blessing that we have

into a curse upon ourselves. Plastic is a material that you could recycle a thousand

POLYMERS Communiqué l October - November 2018

times over if you wish. It is a great material, but right

now it is against us simply because of irresponsible usage. We want a policy in the nation to ban single-

use plastic. This will not solve all our problems, but definitely this is one responsible act we can do. It is no more the concern of only the privileged few

who consider themselves as environmentalists. This is a concern of every human being.

Q. The plastics industry is very entrepreneurial. Many a times, fear limits their growth. Your suggestions on overcoming ‘corporate fear’. What seems risky to an individual person simply depends on how clearly you can see it. When your impression of what is around you is patchy, when you see it in parts and not as a whole, then trying to place all these things together in your mind will

drive you crazy. However, with the many pieces

you have, it still does not make it a whole. Because of that, it looks like a risk. This is why there is fear

Q. If the Indian manufacturing industry needs to be rejuvenated, what should they do? One important thing that India needs to do is

simplify the laws in a way that everyone, including the industries, understands them. Right now, it is so complex and ambiguous that no one really knows what it is. And because there is so much

ambiguity, it creates so many grey areas which breed corruption endlessly.

Q. What according to you is true ‘work-life balance’? Your work has to be lived, and your life has to be

worked at. And there is no such thing as work and life - it is life and life. Your work is also life. Would your life happen if there was no work? Do not make

this demarcation that there is something called as work and life. There are different aspects of life, and they need to be dealt with.

there is no clarity of vision. So, instead of trying to

overcome fear and building courage or confidence,

Q. So much is being written and said about Corporate Social Responsibility (CSR). What are your thoughts about it?

what is needed is to see how to improve your clarity. If you see it very clearly, there will seem to

I think the days of corporate social responsibility

be no risk because you know how to do it.

are

individual come armed with certain capabilities.

because your actions are becoming accidental -

over.

Both,

the

corporation

and

the

Your work has to be lived, and your life has to be worked at. And there is no such thing as work and life - it is life and life. Your work is also life.

POLYMERS Communiqué l October - November 2018

My whole life and work is to empower people to live their life to the fullest possible extent, with the highest level of intensity and involvement.

POLYMERS Communiqué l October - November 2018

anked

amongst

the

fifty

most

influential people in India, Sadhguru

is a yogi, mystic, visionary and a New

York Times bestselling author. Sadhguru

has been conferred the ‘Padma Vibhushan’

by the Government of India in 2017, the

highest annual civilian award, accorded for

exceptional and distinguished service.

Probing and passionate, insightful, logical and

unfailingly witty, Sadhguru’s talks have earned him

the reputation of a speaker and opinion-maker of renown.

With his astute and incisive grasp of current issues and world affairs, as well as his unerringly scientific approach to

the question of human well-being, he has been a primary speaker at the United Nations World Headquarters, a regular

at the World Economic Forum, and a special invitee at the Australian Leadership Retreat, Indian Economic Summit and TED, to name a few. He has also been invited to speak at

leading educational institutions, including Oxford, Stanford, Harvard, Yale, Wharton and MIT, among others.

Sadhguru started one of the world’s biggest environmental

campaigns, Rally for Rivers in 2017 in which he personally drove across 16 Indian states in a month’s time. The campaign saw an unprecedented coming together of political leaders,

farmers, industrialists, businessmen, students, professionals and media, culminating in the handing over of the draft

policy recommendation to Hon’ble Prime Minister, Shri Narendra Modi. The initiative grew into a large-scale people’s movement with the participation, in various modes, of over 162 million people, across all walks of life.

Sadhguru

A Legend Himself To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

With a celebratory engagement with life on all levels, Sadhguru’s areas of active involvement encompass fields as

diverse as architecture and visual design, poetry and painting, ecology and horticulture, sports, music and aviation.

Three decades ago, Sadhguru founded Isha Foundation, a

non-profit human-service organisation, with human wellbeing as its core commitment, supported by over nine

million volunteers in over 250 centres worldwide. Sadhguru has initiated powerful yoga programmes for human transformation and well-being, as well as various outreach projects for uplifting rural India.

POLYMERS Communiqué l October - November 2018

BUILDING BLOCKS

The First Lego Plants

Made Based On Plants The plastic used to make the elements is polyethylene, a soft, durable and flexible plastic made from sustainably sourced

sugarcane, a renewable material that grows at the same rate or faster than used, highlights Lego.

Tim Brooks Vice President Environmental Responsibility LEGO Group Denmark

POLYMERS Communiqué l October - November 2018

he first LEGO® plants made from plants have

material must have an ever-lighter footprint

botanical elements - including trees, leaves

key environmental and social impact

arrived! The LEGO Group has released new

and bushes - made from a plastic produced using sustainably sourced sugarcane. These new elements represent the first big step towards the LEGO

than the material it replaces across

areas such as fossil resource use, human rights and climate change.

first-ever LEGO bricks made 60 years ago and

Lego Group Aims for 100% Sustainable Packaging by 2025

commitment to innovation while staying true to

include

Group’s ambitions of using sustainable materials in all core products and packaging by 2030.

High Quality and Durability The new elements are compatible with the are an example of the LEGO Group’s continued the quality, play experience and durability that is at the heart of the LEGO system; the plastic

used to make the elements is polyethylene, a soft, durable and flexible plastic made from sustainably

sourced

sugarcane,

renewable

material that grows at the same rate or faster than used. The sustainable sourcing follows guidance

from

the

WWF’s

(World

Wildlife

Fund for Nature) Bioplastic Feedstock Alliance (BFA) and adheres to the Bonsucro Chain of Custody

The Lego ambitions

replacing

single-use disposable plastics

and

finding

recycled or sustainably sourced bio-based materials for all plastic-based packaging. In

2015,

the

LEGO

Group

announced

its

ambition to use 100% sustainable materials in

both its bricks and packaging by 2030. Now, the LEGO Group are aiming for 100% sustainable packaging by 2025.

standard, a third-party certified global standard.

Currently, the majority of LEGO® packaging, by

What is a Sustainable Material?

recyclable, sustainably sourced and certified by the

The LEGO Group believes a new sustainable

weight, is cardboard or paper-based which is Forest Stewardship Council.

great-grandfather,

Ole

Kirk

Kristiansen, founded our company on the principle that, ‘Only the best is

good enough’. It means that we want to make the best play experiences and be the best partner and employer we can be. This also means taking care of

our communities and always striving to do better, year after year.

Thomas Kirk Kristiansen, Representing the fourth-generation owners of the LEGO Group

POLYMERS Communiqué l October - November 2018

Alok is helping farmers have a stable income.

High quality Mulch Films help with:

Introducing, pesticide resistant masterbatches for Mulch Films.

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Reduced pesticide use

Weed control

Conserving water

Faster crop growth

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More Tit-Bits Q. You say that the elements are sustainable, what does that mean? The new elements are made up of 98% plant-based materials. This has been verified by a third-party test. The sugarcane used to make the plastic grows at the same rate or faster than we use it and is sourced sustainably with guidance from our partner WWF and

adheres to the Bonsucro Chain of Custody standard, a third-party certified global standard.

Q. How can I tell the difference between these new elements and my old LEGO pieces? The new plant-based elements are technically identical to those produced using conventional plastic. You can’t tell the difference by

look or feel, only a carbon-14 test will demonstrate the difference between plant-based elements and conventional elements.

Tim

Brooks,

Vice

President

Environmental

Responsibility at the LEGO Group says, “To support

our company mission, we have a ‘planet promise’ and we have pledged to play our part in protecting

the planet for future generations. Using sustainable

packaging is an important part of fulfilling that promise. By bringing forward our ambition or

sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner. We’ve made good progress in the past three years, and there is still work to do.”

Q. Is this plant-based plastic a lower quality than existing LEGO elements? The elements have been tested to ensure the plant-based plastic

LEGO bricks are designed to be reused and handed

has, and consumers expect from LEGO products.

their LEGO boxes and other packaging. As some of

meets the high standards for quality and safety that the LEGO Group

Q. If the elements are made from sugarcane, can I eat them? Do they taste sweet? No. You should not put toys in your mouth. Plant-based plastic is not edible and doesn’t taste sweet.

Q. Is plant-based plastic biodegradable? No. As the LEGO Group wants our products to be durable and bring

play value to generations, the plant-based plastic the LEGO Group is using is not biodegradable. Therefore, we have chosen to focus on using plant-based plastic which is durable and reusable.

Q. Will I have to pay more for LEGO elements made using sustainable materials? There are many factors which determine a set’s price; for example, the number of LEGO bricks from a box. Specifically related to the

plant-based polyethylene elements being introduced in 2018, these will have no effect on a set’s price.

down through generations, but not everyone keeps the LEGO packaging contains single-use disposable plastics, which today are not sustainable, and in some cases cannot be recycled by consumers, the LEGO Group is actively taking measures to improve its packaging sustainability.

Tim Brooks adds, “By 2025, our aim is that no LEGO packaging parts have to end up in a landfill.

Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.” The LEGO Group has taken the following steps to improve the sustainability of its packaging: NN

In 2018, the company began using recycled

plastic in packaging ‘blisters’ - the transparent To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

FEEL-GOOD ATMOSPHERE

FEELING OF SAFETY

DESIGN LANGUAGE

AUTOMOTIVE STABILITY FACTOR

TACTILE EXPERIENCE

SURFACE QUALITY

www.unimark.in

In automotive manufacturing, plastics are a significant driving force behind advances in safety, weight reduction, innovation and design. This involves the highly automated combination of materials and components to produce a perfectly formed product. Injection moulding technology from ARBURG can help you meet these requirements efficiently with zero defects. www.arburg.com

POLYMERS Communiqué l October - November 2018

CANDID VIEWS

Dr. R. Vasudevan (Padma Shri Awardee) Dean ECA and Professor Department of Chemistry Thiagarajar College of Engineering Madurai

POLYMERS Communiqué l October - November 2018

r o n a To B n a l P to

00 lakh s need 1 d a o r n the India tics and s la p e t s f wa kh tonnes o er 100 la h t o n a d ee toilets n is the d! Where o G h O . tonnes vailable plastics a e h t ll A plastics? lastics is to use. P e d a m can be wrong only the is It . in la es all not a vil hat mak t e m o s of mindset rence. the diffe

lastics entered the 20th century with a bang. Plastics, a byproduct of

petroleum, spread its wings in various fields like domestic appliance, machine parts, electrical and electronic gadgets and so on. It has displaced

wood, cloth, paper, metals and other engineering materials. The concept of adhesives changed and varieties of adhesives have taken important place in

construction. A revolution has taken place in the paint industry. Above all, plastic products have become common man’s friend and poor man’s need. If you visit into the huts of villagers, you will see plastic chairs, plastic buckets, plastic cups,

plates and so on. Plastic products have given them a better standard of living. They have become part and parcel of their life. Small scale vendors, whose

business capacity is around few hundreds can afford to use the cheap plastic bags for their day to day business. Living without it is a problem.

Plastics is not a villain. It is only the wrong mindset of some that makes all the difference. Of course, plastics do no undergo bio-decomposition. Yet there are many non-biodegradable materials, which are in use.

People are classifying plastics as single-use plastics, non-recyclable plastics and so on. It only shows the wrong understanding of the law makers.

What are Single-Use Plastics? Most of them are from PE, PP and PS. They are referred as safe plastics. They can be easily recycled and they do not contain any toxic chemicals like B.P. Just because the plastic materials are disposed improperly, can we call them as nonrecyclable. Moreover, if you go through the non-recyclable list of plastic materials,

it looks strange. Milk pouch, bin liners, plastic bags used for agriculture, raincoats, wrappers, biscuit covers and other eatable wrappers, all fall in the same category of single time used plastics. Then why are they exempted? In fact, if you visit any petty shop, you see readymade food packets of different sizes hanging as

strips. Are they disposed properly? They also contribute to pollution. What about e-plastics? The technology advancement is moving with e-plastics usage. So, one can understand that the problem is not plastics; it is only improper disposal of

POLYMERS Communiqué l October - November 2018

“The artist’s brush is made up of plastic fibre. He brought his brushes in a plastic bag. He writes ‘ban plastics’ on a plastic board.” This is reality!

Enough Opportunities to Use Waste Let us think differently. Rethinking is a

process to get solutions. Our slogan is recycle, reduce and reuse; single time

used plastics can be very well recycled. The carry bags are more used to carry

fruits, flowers, vegetable and so on. The weight carrying capacity needed is only

1 kg. A bag with the film thickness of 10 mm is more than sufficient for this

purpose. Then why should one use

50 mm film bag. It consumes 5 times the raw material. Moreover, the thin film single time used plastics, which causes water clogging, problems of MSW management, rain harvesting etc.

If, this being the problem, then we need

to ban cigarette, which not only causes human health problems, but also it is the maximum content in sea debris,

POLYMERS Communiqué l October - November 2018

as cigarette buds. Why not cigarette be banned?

How about alcohol addicts? They are

the causes of social problems? Why not it be banned, if banning is the solution for any problems.

bag can be easily recycled also. Using of thinner films account for reduction in the consumption of raw materials. The To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

CLOSED LOOP

Circular economy is a journey that has the potential to identify solutions to waste management and other resource challenges, as well as presents a new pool of growth and opportunities.

Circular Economy for the Chemicals Industry

Introduction to Circular Economy Against a background of global population growth, the current economic model of ever-increasing production and consumption, which is also associated with acute patterns Nikhil Deshpande Head - Sustainable Solutions & Circular Economy Reliance Industries Ltd. Mumbai

of unequal distribution and social exclusion, is already

presenting substantial challenges. These include scarcity of and unequal access to natural resources and energy,

as well as climate, social and geopolitical disruption. The Earth community has already crashed through four out of nine critical ‘planetary boundaries’ or risk thresholds

POLYMERS Communiqué l October - November 2018

(climate

change,

species

extinction,

McKinsey suggests that the volume of plastics going to recycling could increase fivefold by 2030, to 220 million metric tonnes per year, if current flows to

deforestation and land use change,

An analysis by

and nutrient loads) identified by the

Stockholm Resilience Centre. The role of circular economy as the ‘industrial leg’ of efforts to combat climate disruption has

been underlined by various studies on the role that a circular economy can play in to keep a check on global warming. Circular

economy

aims

ensure

products, components and materials are continuously cycled at their highest

utility and value at all times. It also aims to decouple economic growth from

the consumption of finite resources and environmental impacts. There are

landfill and incineration are redirected and

many facets and different perspectives

recycling capture improves.

in how to achieve a more circular global economy. Some argue that a circular

approach means an increased use of waste as raw materials, while others

of bio-based raw materials. Others

the

in practice.

business

models,

technologies

setups

academia,

& development, and pursuing new

industries,

key

stakeholders.

Article

informal

local

communities

Governments

and

industries

product life are needed, including

need

a closure of loops at the end-of-life,

to work together to facilitate and

while being transparent, risk-based

implement more circular approaches, also

identifying

enabling

policy conditions to scale up circular

and flexible in nature. NN

consumers,

conditions that need to be put in place

requires

even

more knowledge and information substances,

contained

be shared. circular

including

products economy

those must

needs

POLYMERS Communiqué l October - November 2018

ensuring

to enhance understanding each

realised if there is an attractive

economy

also

connected with the policy experts

A circular economy can only be

Compared to a linear system, a

while

that scientists involved in R&D are

to realise a circular economy include:

management of waste in place.

The importance of education and

awareness raising: especially for

approaches. The following enabling

business model along with a sound

Enabling policies that take a holistic

view and consider all stages of a

and financing models are required.

related policies and enforcement of

should not be overlooked.

To fully achieve a circular economy,

levels;

manufacturers, brand owners and

what constitutes a circular economy

innovation

other

there is a need to better understand

circular

different

governments, financial sector and

enhance recyclability or durability. Thus,

collaborative involving

will focus on innovative design to

while

collaboration over the value chain,

define circularity as an increased use

new

collaboration

other’s perspectives and goals. NN

Leadership

from

all

stakeholder

groups at different levels is necessary

(e.g. governments, CEOs) - circular economy needs champions.

such policies, investments in research partnerships with various stakeholders.

Some of the challenges include how to

create

for

companies to pursue new business

models, partnerships and invest in technologies that may create more circular technologies and processes.

There is also a need to develop policies

that promote new circular solutions and waste management infrastructure. At

every level of the government - from

global institutions to local governments - there should be co-operation between government agencies

streamline

policies. This is particularly important

to improve alignment in chemical and

plastics waste management policies (e.g. definitions) and co-operate to invest in waste management infrastructure. Furthermore, policy

In order to establish successful, innovative to be free markets and competition,

effective environmental legislation and

incentives

and products, and how to encourage

facilitate

and circular business models, there have

economic

more sustainable or circular feedstocks

elements

progress

circular economy:

the

are

following

required

towards

Legislation and effective policies to

improve

transparency

and

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communication materials

and

products,

recyclability

information sharing and identifying to

enhance

remote sensing etc. NN

solutions that consider the design and

downstream

and recycling). NN

phases

reuse)

all

representatives

in the value chains based on potential

impact

and

of implementation.

Dematerialise

chemical

recycling,

renewable

material use etc. The

leaders

governments,

international institutions and the industries throughout the value chain

should

champion

circular

economy approaches and need to

take a leadership role. Governments should be better sensitised to the benefits policy

should

circularity

developers strive

and

that

The ReSOLVE framework developed by the Ellen MacArthur Foundation may

be consulted in order to develop a circular strategy: NN

Regenerate - Shift to renewable energy and materials.

Share - Share assets (e.g. Uber,

AirBnB). Prolong the life of assets by

designing

and upgradability.

for

durability

tends to have high costs due to small

scale and lack of efficient collection and sorting processes, with so far limited

application of automation. In emerging

economies, plastics waste is typically processed through informal systems individual

workers

picking

through

waste dumps, with hand sorting at

collection points and landfill sites - and

and

According to McKinsey, the chemicals

advance, apply

renewable

new

ones

technologies

that cannot easily be scaled up.

industry could have at least a temporary

role in supporting the plastics waste management sector as it ramps up

and shift resource use from non-

aluminium

the

industry’s

physical assets, extend their lifespans

its

renewable to renewable sources.

recycling

Circular Economy in the Chemicals and Petrochemicals Industry A

circular

economy

can enable, NN

approach

Wider acceptance of reuse as a major

part of consumption behaviour, with

plastics upcycled and production based on recycled raw materials instead of virgin fossil fuels. NN

A shift to the use of sustainable alternatives

unintended consequences.

How to Transition to a Circular Economy?

In developed economies, the industry

These actions increase the utilisation of

ministries / agencies to understand while also avoiding any potential

handle these massive new flows.

this represents a processing structure

parts / components.

all

the systemic value of circularity

e.g.

such as 3D printing for replacing

agencies

engage

even now - and these will need to be

Exchange - Replace old materials with

Policies to incentivise and promote

technologies, such as mass balance,

indirectly

online shopping. NN

feasibility

acceptance of new processes and

Virtualise - Dematerialise directly

by e.g. books, DVDs, travel etc.

the

value chain and prioritise actions

from organic waste.

Increase government co-ordination with

materials and extract biochemicals

and

(disposal

Loop - Remanufacture products or components, recycle input raw

and production phase, midstream (consumption

addressed if it is going to be able to

leveraging big data, automation,

life-cycle

approaches and identify holistic

wastage in the production and

supply chains. This can be done by

potential collaboration activities. Policies

set of challenges - notably a lack of scale

efficiency of products by minimising

throughout the value chain for

Optimise - Increase the performance /

plastics. NN

such

bio-based

Oceans and land areas to become naturally clean environments free of plastic waste.

An analysis by McKinsey suggests that

the volume of plastics going to recycling

could increase fivefold by 2030, to 220 million metric tonnes per year, if current flows to landfill and incineration

are redirected and recycling capture improves.

The

waste-management

industry that collects plastics waste and

does preliminary processing has its own

operations. has

and

industries paper,

become

structure,

such

where

part

producers

played an important role in getting

recycling established, including making investments in and having ownership of recycling infrastructure.

The chemicals industry can help to solve the plastics waste problem. Less recognised is this potential; chemicals

industry players can build new kinds of profitable businesses, which McKinsey estimates, could represent a profit pool of $ 55 billion per year by 2030.

Under a scenario where much larger quantities of plastics waste are routed for reuse instead of going to landfill and incineration, there is potential

for chemical companies to transform two areas: polymers produced from mechanical recycling, and the whole

field of pyrolysis and chemical recycling of used plastics. Projecting a step

further, it’s possible to imagine a wholly To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

INTRINSIC APPROACH

n our work, sustainability is a conscious

decision and not merely a corporate strategy. It’s about who you are, how you live and what

you want to do. Our family came from an area of rural India where water was becoming harder to get. The Founder Chairman, Bhavarlal H. Jain (Bhau), sold equipment to farmers. He saw low

productivity and poverty, farmers were unable

to work and migrating to cities. He believed that farmers’ income was more important than his

own. Therefore, we also believe that as long as Atul Jain Joint Managing Director Jain Irrigation Systems Ltd. Jalgaon

farmers make money, our profits are ensured. To

do it, we use technology because technology and excellence go hand in hand. Our sustainability initiative is a matter of passion for us. Our main product is irrigation systems. We use drip systems

POLYMERS Communiqué l October - November 2018

GOODNESS ALL THE WAY

Across the globe, Jain’s have always believed that the farmer comes first. So, at every stage we ensure that he is provided with modern and relevant technology, the right products and solutions at the right price. This has resulted in his continuing prosperity, which has positively impacted the rural economy. All this, while causing no harm to the environment, ensures a sustainable society for the future.

Sustainability as Business

The Jain Irrigation Case

Our sustainability initiative is a matter of passion for us.

We have integrated our business verticals to put focus on

water, food and renewable energy in rural areas and bringing prosperity to the farmers. We are committed to create shared value for the benefit of all stakeholders in a sustainable manner.

that deliver water, fertilizer and other nutrients to

by providing complete solution to complex

based irrigation traditionally used, these systems

example is the ‘onion contract farming’ model

the roots of the plant. Compared with the flood-

enable a farmer to use half as much water and fertilizer, and less electricity, too. And, he will produce more. Because you’re putting water

on the soil drop by drop, there is also more

oxygenation in the soil. The soil stays good for a much longer period of time, so you are creating

sustainable agriculture in other ways, too. So, on one hand, we’re helping small farmers and on the other, creating a sustainable business too.

Gap Implementation The ‘self-sustaining agri-cycle’ conceived aims at

transforming farmers into successful entrepreneurs

POLYMERS Communiqué l October - November 2018

agricultural and climatic challenges. One such active with over 6,000+ onion growing contract

farmers for implementation of good agriculture practices and on-farm health and safety practices

through ‘JAIN-GAP’ implementation. Approximately 70% of the raw material for the onion dehydration facility is procured from these local contract farmers. At the end of the crop cycle, the produce is bought

back by the organisation with minimum support price or market price, whichever is higher.

Similarly, we work with ultra-high density mango growing farmers in southern India and sweet lime growing farmers in Maharashtra.

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Reviewing Products and Processes

Ltd. (JISL)) provides market linkages to farmers by

We, at Jain, from the inception of our journey, have

purchasing fruits and vegetables for processing

integrated our business verticals to put focus on

way, JISL’s inclusive business reaches farmers as

and bringing prosperity to the farmers. We are

million farmers are participating in the inclusive

of all stakeholders in a sustainable manner. Our

While we do our business, we don’t harm the

Contract Farming of Onion’ are the best examples

reducing carbon and water footprints in agriculture

our CSV concept to a wider base of farmers in the

sold during the last three decades has helped

Coca-Cola Beverage Ltd., India. The target is to

and 8 giga watt hours of electrical units.

believed in our own farmer-centric model. We have

and sale in export and domestic markets. In this

water, food and renewable energy in rural areas

both, consumers and producers. Today, over 7

committed to create shared value for the benefit

growth created by Jain’s sustainable business cycle.

sustainable package for ‘Tissue Culture Banana and

environment; in fact, our products have helped in

of Creating Shared Value (CSV). We are replicating

substantially. The micro-irrigation systems we have

‘UNNATI’ project in a valuable partnership with

farmers save about 50 billion cubic metres of water

achieve 50,000 ha of area under Ultra High Density

Making Sustainability Integral to Business

[Mango] Plantation (UHDP).

The unique business model is guided by our mission to, ‘Leave this world better than

Requesting Attention Please

you found it’. Manufacturing and supplying of modern irrigation systems and food

technology

Bureaucrats have a major role are not merely in enabling the ecosystem for business activities, transformation in agriculture. There but a service to the society and is need for speed; particularly the direct the nation, at benefit transfer of subsidies into individual large, because of accounts, there exists a substantial gap in their contribution implementing the schemes on ground. Two to ensuring other areas which require urgent attention water, food and are transparency and timeliness. energy security. Sometimes, there are schemes available (for example This business model adds insurance, farm pond, value across the entire agri solar pump etc.), but value chain. The company by the time it reaches to offers farmers inputs the ground the impact or the like micro-irrigation systems (MIS), seeds, benefit which is anticipation out of saplings, PVC these schemes is diluted.

pipes, financing Bureaucrats also have an important role in and training on policy inputs and formulation. They have a good agricultural responsibility to ensure that farmer-centric and practices to help realistic to implement policies are framed by them produce the government. Bureaucrats are also key larger quantities stakeholders in designing the public of high-quality private partnership projects for the crops. Jain Farm larger benefit of community. Fresh

Foods

Ltd.

(erstwhile food division

of Jain Irrigation Systems

I think the most common error that companies generally make is treating the community as an add-

on and not as a part of the business model. Most of

the companies fail to design an inclusive business model / strategy wherein the community is an

integrated part of their business. It is either seen as a

CSR obligation or a tool to polish their brand image. You will never be able to create value for society until it becomes a link of your value chain. In our

case, community has been at the core of the business model. Our value chain won’t be complete

without community (or let’s say farmers and their families). They are very important and an integral link of it.

Leveraging Innovation and Research We bring innovations in the field of agriculture, irrigation, food technology and green energy

sectors and help create a better world for all. Our agri-business model is designed on the concept

of ‘resources to roots’ which not only addresses the water, energy and food security, but especially helps the small-holder farmers to improve their incomes significantly. We have been able to

transform the lives of millions of farmers with drip and sprinkler irrigation systems that save water,

electricity, fertilizers and increases the produce

twofold or even threefold. Our piping systems with a life of over a hundred years, provides sustainable water supply and distribution solutions as these To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

THOUGHT-PROVOKING

Most Recycling Businesses

are Profitable

Q. What was the thought process of Project Liberty? How do you assess its success? Essel’s vision is ‘Every tube made by Essel can be recycled’. This

has been the foundation or mantra for all our innovations and improvements - of products, processes and technologies.

We work with two types of structures for making laminated tubes: NN

Plastic barrier laminate, which comprises completely of polymers and therefore does not pose a major concern for recycling.

Aluminium barrier laminate, which has aluminium as the barrier layer - therefore this comprises of metal and polymers bonded together and posed a problem for recycling.

We were working on a solution to separate the aluminium and

polymer, so that they can go into their respective streams for re-processing and re-use. The effort included working with

different technology partners across and the globe; finally, we have

succeeded in co-developing a solid state, environment-friendly process to separate the aluminium from the polymer. The polymer

so separated can be used in various packaging applications. The

aluminium recovered can be used either in different applications as it is or can go for recycling as metal.

The success of Project Liberty is manifold - primary of which is that

it will make our vision of ‘Every tube made by Essel can be recycled’ a reality. The second is that it will help our customers and all our

stakeholders across the value chain in achieving their sustainability goals / commitments to their stakeholders.

Project Liberty is being implemented in India across our 6 plants

and will gradually be implemented across the globe. Initially we will recycle our aluminium barrier laminate and tube scrap. We plan

to, at a later stage, offer the recycling services to our customers, provided a method to collect the post consumer used tubes is evolved.

The first commercial scale plant in India is expected to go on stream in October / November, 2018. We have to fine tune it to achieve the desired results based on what we learn in the initial stage. The plant is designed in a manner that there is least amount of manual handling of scrap material, thereby reducing the possibility of any contamination during the process.

POLYMERS Communiqué l October - November 2018

“The recycling methodology and

the technology used in recycling may require innovative thinking

and solution to make the economic

viability of recycling more sustainable,” says Ashok Goel, in dialogue with POLYMERS Communiqué.

Ashok Goel Chairman and Managing Director Essel Propack Ltd. Mumbai

POLYMERS Communiqué l October - November 2018

There

Q. Share with us some ‘trying periods’ in the evolution of Project Liberty. Would the technology developed for aluminium and polymer separation be available to other industry segments as well? Over the 5 to 6 years it took us to achieve

Project Liberty in its present form;

there were several attempts, but the results were not as desired. The various solutions worked upon had deficiencies

have

residual waste. This shifts the

responsibility

handling waste from

needs

taking

and

inputs

care of.

evolved,

polymer.

or chemical treatment that besides deteriorating the quality of the material, also added to the carbon footprint.

on this with much vigour. While EPR is is not without limitations or difficulty in implementation: NN

well. The idea behind not creating any

the subject holistically. NN

stability tests including product

costs

manufacturing

activities

focussing

on end use treatment of consumer

bigger

challenge.

and should be undertaken with the

spirit that ‘waste’ is a common problem.

We are earth’s citizens; therefore, should not just be looking at it as any specific industry’s problem.

Q. Do you see technologies of today getting cleaner by the year? As the awareness on sustainability is

on the rise, which, by the way, is the right thing to happen for our planet,

it is making all the stakeholders to

commit

the

challenge.

Therefore, I foresee a huge amount of

technological

innovations

accelerated pace.

Design

Apart

and

develop

policy

framework in the country, where

inputs from stakeholders, policy makers and experts are included.

that

shall emerge worldwide at a more

Q. According to you, what are the top 3 benefits of sustainability to business?

mind space and resources. NN

does

not get collected) that

be changed. This shall require huge

and consumer safety, before it can

(EPR) is the producer’s responsibility

of the product. It also necessitates

The re-designing of packaging will also have to undergo a series of

Responsibility

its life cycle into the market cost

shall also be necessary to deal with

our action.

environmental

procedures

the final decoration and branding

issues, we should not hinder it by

integrating

internal

handle - the product filling process,

contribute in solving environmental

associated with the product throughout

Pro-active partnership with brand evolving

to make sure that if others wanted to

for

which

owners - who have their own

patent rights for exclusive use by us is

Producer

digital marketing.

in order not to monopolise it. Therefore,

Extended

cost

consumer in the present age of

has purposely not been patented by us

Q. Your thoughts on Extended Producer Responsibility.

involves

difficult to pass on to the ultimate

The technology used in Project Liberty

it can be used by other industries as

This

the

which

‘fugitive waste’ recycling is the

a step forward in the right direction, it

the

‘fugitive

(i.e.

responsibility of various shareholders

The process also involved either heat

from

only

Therefore, the solution to such

Responsible companies are working

aluminium

from

all stakeholders.

waste

be well taken

- we were unable to completely separate the

waste’

waste issue in India will

jointly

the

efforts, a large part of the

framework

developed

If we are able to strengthen these

proper be

sustainable.

plants as well as in road construction.

manufacturer,

viability

of recycling more

being used as fuel for cement

to the product

policy

economic

for mixed plastics waste

administration

solution to make the

experiments in India

the government

while

innovative thinking and

been successful

from

ecological

and

environmental benefits, I believe that it

should reduce pressure on the already fast depleting earth resources. Sustainable

environmental protection strategy -

Q. Recycling should be considered as a business and not a mere responsibility for it to succeed. What is your opinion?

where the manufacturer, in addition to

the above-mentioned responsibilities,

On a more fundamental level, my

has to also take the responsibility for the

personal belief is that most recycling

‘responsible’ business, that in turn

businesses

products viz. (a) maximise the product recovery, and (b) with minimum impact of residual waste on the environment.

EPR is now also being interpreted as

life cycle of the product - viz. for the take-

back, recycling and final disposal of the

are

profitable.

However,

the recycling methodology and the

technology used in recycling may require

products

enhance

the

‘brand image’ of all the stakeholders, which in turn builds a connect and loyalty with consumers. When

you

are

considered

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

THE RIGHT PATH

Redefining Approach to

Efficient Plastics Waste Management

oday the fact is that there are

Our

and their uses in hundreds of end

major

several positives about plastics

use applications due to their versatility

and efficiencies. With larger and larger

uses of any material, there is bound

to be post-use waste generated. The challenge to all the stakeholders making

use of the material is how best to collect

Prime

Minister

and

Union

global

forums

Ministers have committed to three initiatives

and signed commitments to protect our environment.

concern is how it must be collected and recycled after first use.

It seems the very virtues of plastics have made it labelled a nuisance post use. As in the rest of the world, India

Containing global warming

Energy and resource conservation

Minimising

with

growing

applications

for

this

wonderful material has overlooked the

moving

critical issue of plastics waste disposal

measures to reduce pollution on

society across the country expect the

waste

and

and, reuse or recycle the material and

towards ‘circular economy’ with

and management. Now members of

goals; but ensure sustainable living for

land, oceans and in the air

stakeholders connected with plastics

help the country get closer to zero waste 125 crore Indians.

In this decade meetings of G8, G20 and Davos World Economic Forum,

world leaders have shown considerable concern for environment protection and global warming. With the world’s population

steadily

rising,

demand

for food, metals and oil have risen

progressively as economies advance. Two negative issues that have put

plastics in the forefront for discussion are

marine

waste litter.

debris

and

carry

Vijay Merchant Chairman Polycraft Group Mumbai

bag

In all this, there is an opportunity to grasp with both hands; opportunities not only to meet global objectives, but also to increase plastics waste recycling and create wealth from waste. It is left to

us to demonstrate by our co-operative efforts how we play a crucial role in pursuing the goal of circular economy and ensure we help reduce our carbon

footprint and also minimise overall waste. If one looks objectively, use of

to stop littered waste. They perceive, though incorrectly, that plastics are

a disaster to our ecosystem - food

waste disposed in plastic bag is killing animals mistaking it for food and used packaging is polluting the oceans and ruining marine life. Media is joining

the activists demanding that plastics cannot be allowed to continue as it has

become an environmental menace and a perceived threat to life.

plastics in fact can tremendously help

Several local bodies in India and experts

commitment to world leaders.

capital have stated after several rounds

our Prime Minister honour our country’s

at Central Pollution Control Board in the

The fact is there is no better medium

of discussions for almost 4 years in India

loop circular economy than plastics as

social nuisance and not picked up for

of packaging more suited for closed

that the plastics waste that causes a

it is almost 100% recyclable. Several

recycling falls under 3 groups:

LCA

studies

comparing

alternatives

are available to prove the point. The

Thin carry bags from dirty recycled materials (black and grey).

POLYMERS Communiqué l October - November 2018

The fact is there is no better medium of

packaging more suited for closed loop circular economy than plastics as it is almost 100% recyclable. Several LCA studies comparing

alternatives are available to prove the point.

Multilayer laminate sachets and

pouches (with almost 1 billion packs

entering

every day). NN

the

market

E x p a n d e d

polystyrene packs

and fast food ‘takeaways’

clam

shells

or thin tea cups from roadside

vendors, the waste which has no value for waste pickers.

It’s Time to Change

of polymers from

our giant petrochemical

like we had for

companies.

How can our approach be focused on the plastic nuisance items seen in landfills or street corners? How can we hope to improve things and recycle more?

To begin with, to address the challenge,

It has to be accepted that the current

must have a fair and co-ordinated

pressure on processors / converters by state authorities to manage the plastic

immunisation -

Polio or Nirodh

it must be a collaborative approach where

all

sectors

using

short

is necessary. Only then can the

life

cleaner waste reach recyclers with

plastics, be it for packaging goods and

every kilo picked up. Wet waste

food stuffs, dispensing take-aways and

should go to local body landfills or

fast food or even providing carry bags,

plan across all our cities and towns to

composting units. NN

sensible

and

clear

central

ensure retrieval.

legislation to not only list out the

unfair and inappropriate. In reality,

There are five key elements vital for

plastics introduced by brand owners,

film structures of plastics to make their

waste management in this century

in retail at 15 to 20% p.a., reaching out

even further:

litter problem or shut SSI units seems FMCG and brand owners specify the

environmental protection and improved

packs and without the sachet’s growth

that can also increase our recycling

to distant markets would never have

been possible in India. It would not be

possible to preserve food, medicines, necessities but for the specific grades

POLYMERS Communiqué l October - November 2018

Behavioural change in habits of waste

disposal

with

mandatory

segregation of waste at source. An effective communication campaign

EPR specific targets based on total but with it progressively increasing

collection and recovery targets with time-bound milestone enforced in

all 29 states of the country for a real To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

ADVERTORIAL

Packaging Redesign

All Polyethylene (PE) Mono-material Flexible Packaging Mono-material flexible packaging laminate because of

single feedstock stream can thus be claimed as ‘recyclable’ and ‘environment-friendly’ in true sense. As the industry looks towards effective management of Extended

Producer Responsibility (EPR), use of ‘mono-material’

flexible packaging solutions enables a new path to simplify and address current plastics waste management issues.

overnment of India’s ‘Plastic Waste Management Rules, 2016’,

spearhead the country towards minimisation of single-use plastic waste and phasing out of non-recyclable plastic material.

While there is great momentum from state governments and local

administrators to make this regulation a reality, all stakeholders in the plastics value chain - from brand owners, retailers, consumers and

aggregators have a critical role to play to arrest the leakage of plastics into the environment and landfill.

Vipul Babu Sales Director - India Sub-continent Dow Packaging & Specialty Plastics The Dow Chemical Company

POLYMERS Communiqué l October - November 2018

Truly ‘Recyclable Flexible Pack’ is the Need-of-the-hour

multi-material

practice in India for many years. Paper, glass metals

are

seamlessly

collected

packaging

rapidly

for food packaging industry.

Recycling of resources is a well-established and

flexible

becoming the next unsurmountable challenge

All PE Mono-material Packaging: Recycleready™ Technology

and

recycled because of the economic value they

create towards the end of the cycle. As a result

Various studies show that over 75% of flexible

India are higher, as compared to many other

for collection, segregation and recycling. Recent

of these practices, plastics recycling rates in

packaging can be redesigned to pave the way

countries. However, most of the recycling

advancements in materials and packaging

efforts are centered around rigid packaging

hardware permits us to achieve complete

(HDPE bottles, cans, PET bottles) and other

recyclability without sacrificing functionality

durable plastics.

and productivity of packaging. These solutions come at almost no cost or incremental cost to

Flexible packaging has been growing at a rapid

brand owners.

rate around the world because of the value it

creates for the product packed inside and has

What would make the whole plastics waste

much lower environmental footprint compared to

alternatives.

Most

current

management and recycling effort much more

flexible

meaningful and economical is adoption of

packaging designs have evolved over last 3 to

flexible

4 decades without paying much attention on

the

shelf

often

(PP)

requirements

and leaks into the environment where collection

generates

Sealing

PET

Lam. adhesive

make

completely

be claimed as ‘recyclable’ and ‘environmentfriendly’ in true sense.

Puncture 1.5 1.3 1.1 0.9 0.7 0.5 0.3 0.1 -0.1

Outer Layer

Elmendorf Tear (TD)

and

All-PE (Laminate)

Outer Layer

because of single feedstock stream can thus

no economic value in segregation and collection,

Sealing

use. Mono-material flexible packaging laminate

towards

management of single-use plastic material, with

PE/PET Laminate

enables

recyclable material upon post end consumer

systems are not well designed.

action

This

that meets packaging quality or performance

post consumption value and ends up in landfills

implore

laminate.

packaging films using one polymer resin

as we all know, flexible packaging has very low

initiatives

‘mono-material’

polyethylene (PE) laminate or all-polypropylene

overlooked

environmental-friendliness of a pack. However,

using

to design a sustainable solution - an all-

to end-of-life solutions. Aesthetic value of packaging

packaging

COF (F/M)

PE PE

Printing

Elmendorf Tear (MD) PET/PE

Cast PE/Blown PE

WVTR

Blown PE/Blown PE

Figure 1: Values based on 50 µ films made using resins produced in a commercial train; typical values, not to be construed as specifications. DP&SP testing as per company and ASTM standards.

POLYMERS Communiqué l October - November 2018

Table 1: The Benefits Value Chain Stakeholder

Benefits of Dow Solution

PE Film Manufacturing

Printing

Print PE film can be made up to 20-micron thickness on existing blown or cast

Lamination film can be made on existing blown film extrusion line

DP&SP PE print film can run on existing rotogravure machines without compromising

Printing stretching ability is 3 times lower than conventional PE film on

extrusion line

on printing speeds

rotogravure machines

Excellent optical properties (gloss and clarity)

Offers twice the bending stiffness compared to conventional PE film

Offers adequate sealing temperature window

All PE packaging laminates can run on existing packaging lines with minor

Packaging Lines

modification on sealing jaws

effective

as print substrate, and PE as sealing resin for

(EPR), use of ‘mono-material’ flexible packaging

wheat flour, detergent powder etc. Topical

the

industry

looks

towards

management of Extended Producer Responsibility solutions enables a new path to simplify and

address current plastics waste management issues. Thus, designing food, home care and personal care packaging with mono-materials, as

compared to multi-material, is a much-needed economic and ecological evolution for the FMCG packaging industry.

Over the last two years, some of leading

consumer-goods companies in India, have taken a lead to adopt mono-material recyclable packaging

retail

their

well-established

brands in pan-India markets. This adoption of

technology by consumer companies, will set the course for others to follow.

packing even simple commodities like salt,

advancements in PE resin technology and coating technology now allows us to overcome

those limitations and design a laminate using PE resin family. Leveraging

its

innovation

platforms,

Dow

Packaging & Performance Plastics (DP&SP), offers unique combination of PE resins to make all-PE mono-material flexible laminate

for staple food products like salt, grains, oil

etc. All-PE (mono-material) laminate solution is a part of sustainable flexible packaging solutions

from

DP&SP

and

will

enable

much more effective recycling and reuse of

flexible packaging material, thus fuelling a

Case Study: All PE Flexible Packs for Salt Packaging in India

sustainable circular economy and help brand

Ever since the inception of plastic resins in

in India.

early 1900s, polyethylene (PE) is always been

owners comply with evolving government regulations

regarding

plastics

packaging

preferred over other resins for the packaging

This technology was commercialised with one

polymer

suitable replacement to multilayer technology

industry. While there is still no better sealing resin

available

than

PE,

had

some limitations in terms of aesthetics and

printability as compared to polyester. These limitations encouraged brand owners and flexible packaging companies to use a 2-ply

flexible packaging laminate structure with PET

of the leading salt brands in India and offered a

without compromising on safety, convenience, freshness and shelf appeal. The technology is now

being developed for food and other consumer goods including processed grains, edible oil etc. (Refer Figure 1 and Table 1).

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow 74

POLYMERS Communiqué l October - November 2018

Enhancing Value of Barrier Film Recycle Streams

very year, millions of metric tonnes of barrier film scrap

are generated globally, with most being sent to landfills

Gel Count > 300 m (gel/m2) with 30% EVOH scrap into new films

or sold for very little value. This primarily happens

140

scrap containing polar polymers - such as EVOH or polyamide

100

because, without a compatibiliser, pelletised barrier film (PA) - will not finely disperse into the polyolefin matrix for

recycle or reuse. There have been numerous attempts to

find an adequate compatibiliser, but all have resulted in poor processability and insufficient optical properties - two critical

120 80 60 40 0

Solution Rests With RETAIN™ Polymer Modifiers distinctive functional polymer, these problems are being

successfully addressed, and the sustainability benefits and

exceptional economics of recycling barrier scrap into high-

quality films may now be realised.

DP&SP’s innovative recycle compatibiliser technology is

micro-domains to enable excellent dispersion. When blended

6 1 2 1 100% virgin LDPE/LLDPE

Total: 31 gel/m2 23

30% Scrap without RETAINTM

Total: 20 gel/m2 11 6 2 1

1 0

30% Scrap with 1:1 EVOH: RETAINTM

30% Scrap with 1:2 EVOH: RETAINTM

300 mm 400 mm 500 mm 800 mm

With the development of RETAIN™ polymer modifiers, a

groups ‘coat’ the polar components, encapsulating them into

Total: 10 gel/m2

performance requirements for many converters.

based on a reactive, ultra-low viscosity polymer. Reactive

Total: 1382 gel/m2

Õ 188 Õ 1158

with DP&SP’s Compatibiliser Technology

50 m films fabricated with 30% scrap barrier films containing 8% EVOH

100% virgin LDPE/LLDPE = Reference Film

30% Scrap without RETAINTM = 30% Scrap + 70% LDPE/LLDPE

30% Scrap with 1:1 EVOH: RETAINTM = 30% Scrap + 2.4% RETAINTM 3000 + 67.6 LDPE/LLDPE

30% Scrap with 1:2 EVOH: RETAINTM = 30% Scrap + 4.8% RETAINTM 3000 + 65.2 LDPE/LLDPE

Dow Test, additional information available upon request; typical properties, not to be constructed as specifications

Figure 1: Comparative gel performance of EVOH based barrier film recycle streams; 30% scrap barrier films

at specified ratios with pelletised barrier film recycle streams, the RETAIN™ polymers allow converters to recycle barrier film trim back into film production without sacrificing optical or mechanical properties. The benefits include: NN

The opportunity to make better use of recycle streams

Film With No Recycle Compatibiliser

(versus giving scraps away for almost no value or sending to landfills). NN

Reducing costs - the upgraded scrap will be at least 15% less than the cost of virgin polyethylene raw material.

Meeting converters’ and industry sustainability goals; aiming to reach zero waste to landfill objectives.

EVOH Based Barrier Film Recycle Streams Gel Reduction: As shown in Figure 1, the total gel area,

Film With Recycle Compatibiliser (1:0.25 PA: RETAINTM)

50 m films fabricated with > 90% scrap barrier films containing 25% PA

Max % Scrap without RETAINTM = 94% Scrap + 6% LDPE Max % Scrap with 1:0.25 PA: RETAINTM = 94% Scrap - 6% RETAINTM 3000

Film With Recycle Compatibiliser (1:0.5 PA: RETAINTM)

Max % Scrap with 1:0.50 PA: RETAINTM = 89% Scrap - 11% RETAINTM 3000

Dow Test, additional information available upon request; typical properties, not to be constructed as specifications

Figure 2: Comparative scanning electron microscopy of PA based barrier film recycle.

as well as the size of gels, is significantly reduced when

PA and PA/EVOH Based Barrier Film Recycle Streams

scraps containing EVOH as a polar polymer. Using a higher

of Scanning Electron Microscopy (SEM), the use of

RETAIN™ is added as a dry blend to re-pelletised barrier

Microscopy: As shown in Figure 2, which shows a series

ratio of EVOH to RETAIN™ (1:2) for the new target application

RETAIN™ significantly enhances the miscibility of the

results in gel quality that allows for the replacement of virgin

polyethylene on the same barrier film or for demanding lamination applications.

polar polyamide into the non-polar polyolefin from

barrier film recycle streams as compared to structures without RETAIN™.

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow POLYMERS Communiqué l October - November 2018

Consumer and the

design

Circular Economy ll stakeholders in the industry

create

programme

will need to come together to a

technology

consumer

collection

(e.g.

awareness,

system

using

app-based

initiatives

weekly

urban

households) and thereby create an ecosystem which leads to employment

generation, create more recycling and end use industry with improved hygiene

levels. There are successful examples of

such ecosystems existing in India and rest of the world and leveraging them

can help in achieving the end goal of plastics waste free environment.

plastics

like the candy wrappers and juice

pouches you’ve always throw away and

converts

them

into

valuable

energy resources. The programme is

a significant step towards achieving positive

long-term

environmental

and economic advantages, including new alternative energy resources and fewer tonnes of plastics ending up in landfills.

2017 was the first full year of the

permanent curb side programme in Omaha, NE and several surrounding communities.

collected

bags

the

start

21,200

Omaha

Hefty®

since

EnergyBag™

programme

and

over

orange

the

diverted

approximately 12 tonnes of nonrecycled plastics from landfills.

plastics

programmes

area

the roads lasting longer, they also

such

collected

non-

emissions by 30 tonnes by replacing

non-curbside

conferences

(PACK EXPO and Society of Women

reduced estimated greenhouse gas

nearly 10 per cent of bitumen that would be used in road asphalt.

Engineers) and on-site programmes

Resilient Bricks Project

Nebraska, Omaha Zoo, TD Ameritrade

deficit and to reuse plastics waste,

(Conagra Center

Brands,

and

In an effort to reuse the housing

Center

our global ‘Resilient Bricks Project’

University

Century

Link

in Omaha). In total - including the

EnergyBag™ pilot in Citrus Heights, CA in 2014 - all EnergyBag™ programmes have collected over 29,500 bags and

diverted approximately 16.3 tonnes

diesel fuel.

programme

hard-to-recycle

recycled

has

Omaha

Hefty®EnergyBag™

snack-sized chip bags or 78 barrels of

is a ground-breaking initiative that collects

the

That is equivalent to over 13 million

Plastics Waste to Fuel Hefty®EnergyBag™

the

of non-recycled plastics from landfills.

DP&SP Paving the Way: Gainful End-of-life Disposal The

addition

initiative,

Turning Plastics Waste Into Roads With the goal of reducing marine debris and landfill litter, DP&SP collaborated with local governments and other

stakeholders to help turn plastics waste into long-lasting roads in Asia Pacific. In

India,

government

DP&SP

officials

worked

with

and

waste

collectors in the cities of Bengaluru and Pune to bring together the

people and materials needed for 40 kilometre of roads - diverting

100 metric tonnes of waste from landfills (equivalent to 25 million flexible

pouches).

Plastics

waste

was collected with the help of local

volunteers and was shredded into small

plastics in

pieces

waste

asphalt

post

was

hot

cleaning. then

mixing

The

blended plants;

resulting in roads that last longer than traditional roads. In addition to

educates and works with 120 low income

families

(Cundinamarca).

from

Engativa

focuses

designing a logical recycling model and an educational programme for

the community. The project has been socialised with families as well as

leaders of the community who have

participated in activities relating to source separation, waste collection routes and recycling. Twice a week, recyclers go door-to-door collecting

the post-consumer plastics waste and

send it for making plastics bricks for the construction of the houses.

Bringing It All Together In

1950s,

the

world

made

about

2 m tonnes of plastic a year. Now that figure is 330 m tonnes a year - and it is set to treble by 2050. It’s not enough to return a few plastic bottles or curb

one category alone. To address this issue, adoption of 6 ‘R’s - recycle, reuse, reduce, refuse, rethink and repair, is a

must to reduce the amount of virgin plastic produced. This holistic approach

is integral for sustainable evolution of packaging and plastics industry and will leapfrog India into the largest yet most responsible consumer market in the decade to follow.

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow 76

POLYMERS Communiqué l October - November 2018

LOOK AHEAD

A study conducted by the CIPET- CPCB on, ‘Assessment and Characterisation of Plastics Waste in 60 Major Indian Cities’ observed

that over 94% of plastics waste generated is

recyclable, while the rest

6% are non-recyclable

thermoset plastics.

Indian Plastics Industry Moving Towards Sustainable Future

AIPMA A Torchbearer

rowth in population, ever-increasing urbanisation and rising incomes are attributed to problems facing effective waste management in India. According to the CPCB estimates, urban

India annually generates close to 62 million tonnes of municipal solid waste. Plastics waste constitutes close to 6% of the solid waste

generated in India. CPCB has estimated the collection efficiency as 80.28% in

2014, out of which only 28.4% was treated.

The

remaining

quantities

were disposed off in landfills or

open dumps. A study conducted

by the CIPET- CPCB on, ‘Assessment

POLYMERS Communiqué l October - November 2018

and Characterisation of Plastics Waste in 60 Major Indian Cities’ observed that over 94% of plastics waste generated is recyclable, while the rest 6% are

non-recyclable thermoset plastics. Majorly, 67% of

The onus of implementation of EPR

10% to PP and 8.66% to PET. The data indicates

entire value chain i.e. raw material

should be distributed amongst the

the plastics waste belonged to the HDPE/LDPE,

manufacturers, producers and brand

that the majority of the plastics waste generated

owners. The ratio of implementation

comprised the HDPE/LDPE materials, such as

responsibility and targets must be

polybags and multilayer pouches used for food

divided

and other packaging applications. However, source

separation of waste coupled with the segregated collection and transportation have been the weakest links in the waste supply chain.

Recycling and Its Potential

Arvind Mehta Chairman Governing Council AIPMA

Recycling is one of the most important actions currently

available

reduce

among

stakeholders

based

on the percentage of value addition. AIPMA has demonstrated its interest in environment sustainability by funding

projects intended to reduce littering, create awareness among the industry

and users, effective waste management

environmental

as well as create market opportunities

impacts. Approximately 50 per cent of plastics

for recycled products.

are used for packaging, agricultural films and disposable consumer items; between 20 to 25%

for infrastructure applications such as pipes, cable coatings and structural materials and

the balance for consumer durable applications

AIPMA is encouraging its industry

goods, furniture, vehicles etc. While packaging

guiding principle at all levels of their

with intermediate lifespan such as in electronic is the main source of plastics waste, other sources such as waste electronic and electrical

equipment, and end-of-life vehicles are becoming significant sources.

Although recycling is clearly an effective waste management strategy, it is also an example of

implementing the concept of industrial ecology; whereas in a natural ecosystem, there are no

members to make sustainability as a manufacturing process. Initiatives and activities of all key stakeholders should be steered by scientific data that

measures the stage-wise life cycle impact

of plastic products and work towards

Meela Jayadev President AIPMA

in keeping materials in circularity for re-manufacturing whenever it yields the environmental benefit.

wastes, but only products. Recycling of plastics

helps in reducing environmental impact and

resource depletion. Fundamentally, high levels of recycling, as with reuse and re-manufacturing,

can allow for a given level of product service

Any

be required. Recycling can, therefore, decrease

India basis and evolved with due

with lower material inputs than would otherwise

analysis

environment sustainability.

recent

study

demonstrated

and

assessment that

the

environmental cost of using plastics is nearly four times less than it would be if plastics were replaced

by alternative materials such as steel, aluminium, paper and glass. For example, a typical plastic

the

and environmental impact. Life cycle

and, thus, yield improved eco-efficiency and

Power of Plastics

framework

consideration to its social, economic

energy and material usage per unit of output

policy

government should be on a PAN

Hiten Bheda Chairman Environment & Recycling Committee AIPMA

the

environmental

should

foundation

regulatory framework.

the

for

impact pillars

building

soft drink bottle weighs about 30 grams whereas

POLYMERS Communiqué l October - November 2018

replacing this bottle with a weighted average mix

issue. Basic principle is to decrease the total impact

carry the same volume of product. Moreover, this

for the entire life-cycle. Dual objective of EPR

of alternative materials would require 141 grams to is also a protective element of plastics packaging that prevents breakage, reduces spoilage and contamination. At the same time, it promotes longer product life and shelf stability.

for environment and downstream processes, i.e. waste management.

Inherent energy value in plastics is at par with

partnering

and

establishing

effective

and

the last place we want them to go is to a landfill

idea of the EPR introduced by the government

promote reducing, reusing and recycling end-of-

waste management would, therefore, require

to-energy technologies can offer a sustainable way

of its value streams. There is a need for real-time

coal and oil. Even if it can’t be reused or recycled,

sustainable EPR implementation models. The

site. The plastics industry in India is committed to

is novel, but lacks detailing. The EPR for plastics

life plastics. But where that’s not possible, waste-

proper detailing based on sound understanding

to help keep plastics waste out of landfill and gain

assessment and mapping of the entire value chain

helping them achieve their sustainability goals by promoting the use of recycled plastics, educating units about how to design their products for easy recyclability and

demonstrating

viable

business

models to eliminate waste. AIPMA is also closely working with various stakeholders including

the

central

and

state

governments, pollution control boards, institutions, academicians and industry members

framing

implementation

guidelines and methods best suited for the entire value chain.

value from the materials. Modern waste-to-energy facilities use controlled and technically advanced processes to convert waste products to energy sources that generate renewable energy.

An Insight Into EPR

(raw material manufacturers, producers, brand

owners, retailers etc.), plastic demand and supply before formulating realistic and accountable

EPR targets. Furthermore, pilot EPR models for

low-hanging fruits such as the PET must be first prioritised.

The major challenge in effective implementation of EPR is segregation of waste at source. The entire value chain, including brand owners, would need

to contribute significantly to improve awareness of source segregation and the need to recycle.

Plastics waste is well spread across the country. There is a lack of formalised reverse logistics companies as setting up a collection network could

be extremely complex and expensive. The informal sector manages around 90% of all these waste

streams. Upgrading them into the formal means of responsible waste management, while ensuring

their adherence to compliances, will be challenging. Inspite of various challenges and issues within the current waste management policy of the government, the industry should come ahead and

embrace its positive points and contribute towards an environment-friendly world.

The Plastic Waste Management Rules which were

Moreover, EPR policies should bring about effective

& Climate Change (MoEF&CC), Government of

the central and state governments, producers,

notified by the Ministry of Environment and Forest India in March, 2016 has been amended and is called as Plastic Waste Management (Amendment) Rules, 2018. The rule mandates the producers and brand owners to devise a plan in consultation

with the local bodies to introduce a collect back

system. This system known as the Extended Producers Responsibility (EPR) would help assist

the municipalities in tackling the plastics waste

is to improve upstream processes, i.e. design

The government and industry must aim at

AIPMA is working with the industry in

The AIPMA Move

from a product by making producers responsible

collaborations between various stakeholders like brand owners, consumers as well as the informal

sector to effectively mitigate the impact of plastics

waste. The inclusion of the informal sector would play a key role in the successful implementation of these policies. This will strongly influence better

livelihood for the deserved community at the bottom of pyramid and provide reliable facilitators in the waste management industry.

POLYMERS Communiqué l October - November 2018

Visit us at: Booth No. G146

ADVERTORIAL

Plastics Ban

Is It a Solution?

Instead of ban, there is a need to find sustainable solution like increase in collection rate of used plastic packaging items, which will ultimately increase the recycling rate. Is the Direction Correct? Plastics are an integral part of our daily

life; human beings are associated with plastics in each and every moment of

their life in many forms such as gadgets, furniture, packaging items, textile and

many more. Recently, it has become a trend among various local bodies to ban various plastics, especially packaging

plastics to get scores in ‘Swachh Bharat

Mission’. Here a moot question which arises is, ‘Is plastics ban a right solution; are we moving in the right direction for sustainable development?’

Vehicles are contributing approximately 15% of the total air pollution in India.

Vehicles’ fuel (petrol or diesel) and plastics are the products of crude oil.

But there are no discussions about

ban on vehicles because we know it is not possible. So, to curb this vehicle pollution menace, there is focus to

promote e-vehicles running on electricity

and this is an excellent example of going

the

right

sustainable development.

direction

for

The clothes which we wear contain

polyester contents, in more or less percentage, and this polyester is also derived from crude oil. On account of washing clothes, micro particles of the

polyester fabric go into the drainage

system. From the drainage system, it goes into water bodies like rivers, ponds and sea. These microbes in water bodies

harm the life of animals and by way of

seafood, finally human beings are also affected. As this kind of pollution is

not noticeable, no one ever thought of banning polyester clothes.

We are using many more plastic items

like mobiles, household items etc. but there is not a slightest buzz for banning them. So why is there so much hype

only to ban plastics and, that too, mainly packaging items?

Did our policy makers give it a thought that if they ban plastic packaging items,

then what are the alternatives to the various packaging purposes that plastics fulfill? Is there a material which is as

economical as plastics, or is as easy to transport and carry as plastics? Age

old alternatives to plastics packaging like

glass,

wood,

paper,

cork

and

aluminium are much more expensive

to produce and not only that, emission

POLYMERS Communiqué l October - November 2018

from processing of these items is much

packaging as well as in sheet packaging.

is not getting enough incentive for the

various studies. Substituting plastics

and the most littered plastics; but,

getting the desired amount of money

more than plastics, and it is proven by with other old age items is like inviting another problem.

And suppose packaging plastics are banned, then will it be easy to implement

this ban unless and until manufacturing of plastic packaging items itself is stopped and manufacturing of other

alternatives is again started. In the past also, there were efforts to ban plastic

packaging by local bodies. But those

PET is the most widely used plastics, PET recycling industry in India is very

well organised with installed capacity of 70,000 tonnes per month - which

is equivalent to 420 crores of PET bottles per month and giving direct

employment to 2 lakh uneducated and

items; but by doing the same, they have increased the volume of plastics in the system.

developed nations.

many other recycling industries also unorganised and at a small level. Any other plastics recycling industry is not

able to scale up to the level of PET recycling industry due to poor collection

The PET Example In the packaging industry, PET packaging

is one of the main constituents. PET

is widely used in water and cold drink

be only segregation at source itself, or

better collection and segregation of mixed waste.

General public, the end user of plastic

in India. Other recycling industries are

packaging

waste. The solution to the problem can

is far better placed in PET recycling then

thickness

polyethene

is segregation and collection of plastics

Communication is the Key

call sadak se kachara uthane vala. India

Like PET recycling industry, there are

vis-à-vis their efforts. The main problem

unskilled rag pickers whom we usually

were not successful. At present, some local bodies have notified a minimum

same. Similarly, the rag pickers are not

of other used plastic items. Other plastic

items are very light weight and are not easy to segregate from mixed waste. It takes lot of efforts and the segregator

items, are the source of used plastics

waste. To segregate plastics waste at source, there should be awareness in

general public. Developed nations have done very well in terms of collection and almost all of the wastage is segregated at the source itself. General public

awareness can be in any form like a mass

movement similar to ‘Swacch Bharat’ or ‘Total Sanitation’ movement for toilets

by the Indian government or some

policy framework by the government regarding

segregation

source.

General public should be aware about

B ECOTEX LLP is one of the leading Recycle Polyester Staple Fibre (RPSF) manufacturers with production capacity of 60,000 MTPA. With recycling capacity of 72,000 MTPA, approximately 260 crore PET bottles are being recycled at JB ECOTEX. Today, the company is known for its quality and commitment.

the harmful effects of plastics packaging

The unit is registered as ‘zero liquid discharge’ unit and waste water generated during the process is being treated and reused by the effluent treatment plant. A windmill with capacity of 2.1 MW has been installed nearby Jamnagar (Gujarat) with the aim to use green power for recycling of used water / cold drink bottles. Both the initiatives have reduced the carbon footprint of the company for recycling of used water / cold drink bottles.

be attracted to this field. With more

JB ECOTEX RPSF Production Capacity is 60,000 MTPA; Recycling Capacity of 72,000 MTPA

JB ECOTEX is ISO 9001 as well as ISO 14001 registered which indicates the company’s commitment towards environment and responsibility towards planet Earth. OEKO TEX and Global Recycle Standard certification indicates the commitment of the company towards global manufacturing standards as well as quality products. With young and energetic management team, backed by impeccable production management system, the state-of-the-art technology and well-equipped laboratory as well as effective logistic services, JB ECOTEX is well-versed to supply topmost quality fibre to any location in the world.

POLYMERS Communiqué l October - November 2018

waste and should be encouraged to discard waste in segregated form.

Collection of used plastics waste is only due to rag pickers or the unorganised sector. If incentives to the unorganised

sectors are increased for collection and segregation of plastics waste, more and more people in unorganised sector will people in the unorganised sector, there

will be more collection and hence, there will be an increment in the recycling

rate. Incentives can be by various means

like direct subsidy or via recyclers or by any other mean.

There are a lot of ifs and buts about plastics packaging ban; but, one thing

is sure that ban on plastics packaging is not a sustainable solution. Instead of ban, there is a need to find sustainable solution

increase

collection

rate of used plastic packaging items, which

will

ultimately

recycling rate.

increase

the

RESOURCEFULLY YOURS

Use of Science to

Manage Plastics Waste In the future,

availability of

virgin plastics

will be scarce, and

we have to live with

materials which are already available as a resource. It would become essential that we scientifically

retrieve these important materials and optimise

recycling with a scientific approach and efficiently

use this material multiple times, which is a unique

property of this material.

n its present status, plastics recycling is an important activity.

With crude oil getting scarce, shell gas resource being uncertain, polymer manufacturing will find difficult days. Natural polymers and

biopolymers will have a niche market share and its recycling will also have a

selective route.

Plastics have been finding difficulties, branded as environment unfriendly

material, and a lot of focus has been on banning it, or, to an extent, discouraging its usage.

To revive the image of plastics, or make it honourable; it is essential that the material is not found in places where it is not needed. Rather, it needs to be

placed at places where it can be efficiently recycled using a scientific approach. Many of the countries have already implemented this, and processors feel

proud to announce that the usage of recycled materials in their products without losing its functional requirements / properties has been taking place. This has also been encouraged by the administration of respective countries.

Major difficulties in recycling the plastics are inappropriate segregation at source, and laminated plastics with unknown compositions and blends, make it difficult to identify and segregate as per its composition or grades. Clean resource of waste plastics is also one of the reasons.

Plastics with single component and industrial wastes are the easiest to reprocess and recycle efficiently, and they are not the concern here.

Mixed plastics recovered from municipal solid waste / plastics solid waste / laminates / composites need serious and scientific segregation / sorting and for Prashant Trivedi Vice President - R&D, Design Sintex-BAPL Ltd. Ahmedabad

efficient reprocessing and recycling.

Conventionally, manual sorting is common (and still in use in developing To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

ADVERTORIAL

Disrupting the Stigma of Plastic Packaging Inventing Sustainable, Reusable and Recyclable Solutions

N’s latest climate change report issues a dire warning to take immediate steps in the way we live today. Nilkamal Ltd., India’s leading plastics processor

for consumer and material handling products has taken the matter seriously and introduced a range of packaging products aimed to offer stronger, economical and greener packaging for the industrial sector.

Nilkamal BubbleGUARD is the company’s revolutionary

foray into extrusion, backed by European patented coextrusion technology, to produce sheets and rolls with

a fortified honeycomb core. The versatile material is engineered to be fabricated into a wide range of solutions from thin and flexible to tough and rigid. Starting at a

humble 200 gsm, the range builds up to 3,500 gsm which

the division’s Vice-President, Mihir Parekh says is aimed to replace unsustainable packaging materials like paper,

fabric and wood.

“Our use of 100% polypropylene gives us the advantage

to offer a long-lasting material which can be completely recycled post usage,” says Mihir Parekh. “Barrier films and other composites or synthetic materials compromise their

recyclability while BubbleGUARD can be repurposed after its use - so there’s an incentive for it to be salvaged and reused. Our packaging is far from single-use and designed for up

to 1,000 cycles,” he adds. Nilkamal’s proprietary ‘Air-Lock’

technology allows for BubbleGUARD to exhibit high impact resistance at a lower weight and thickness, thus reducing

the amount of material needed to package the same product against conventional materials. BubbleGUARD is

100% waterproof and ensures complete weather protection to the products.

Mihir Parekh reiterates the fact that Nilkamal Ltd. is a

company committed to environmental consciousness. He

says, “Sustainability is not only a feature of our products, but also runs deep in our manufacturing. In addition to our for

products,

our

sustainability.

manufacturing

All

plants

comply

also

with

designed stringent

environmental safety norms - ISO 14001 certification for

environment management and the ISO 50001 certification

for energy management systems. We are recipients with Government of India and CII awards for energy efficiency for 5 consecutive years.”

As India grapples with sweeping bans of

plastic packaging, Nilkamal Ltd. takes a bold step to re-invent and innovate a new range

of rigid and flexible packaging engineered to make plastic the planet-friendly choice.

Today, with its 4 distinct solutions - PalletGUARD, PackGUARD,

BubbleGUARD

CoilGUARD range

and

addresses

SheetGUARD, the

steel,

the

cable,

automobile, glass, FMCG, beverages and paint industries. With their latest product PalletGUARD, the Nilkamal team is bullish

about

the

success

the

BubbleGUARD

material and is confident of its adoption by the packaging sector in India.

POLYMERS Communiqué l October - November 2018

GREEN ALL AROUND

Change in Mindset Need-of-the-hour

nited Nations Environment

Programme

(UNEP) has released a report

on ‘Single-use Plastics - A Roadmap

to Sustainability’. This is a significant initiative, but leaves the definition of ‘single-use plastic’ ambiguous. There are

illustrative examples of plastic products

that are recommended for regulatory initiatives by governments in member countries. The objective is to reduce overuse of plastic products.

The report acknowledges the need

It is unlikely that demand for plastics would be significantly stymied by prevailing narratives seeking to restrict or

eliminate few plastic products. The products intended to be eliminated or restricted form a miniscule part of the total solid waste and a move towards management of waste

rather than elimination of few products would possibly yield

better results. India can learn this from the developed world. to

improve

waste

management

introduced some form of regulations or

countries

across

the

or charging levies to reduce the usages.

infrastructure, policies and practices globe.

Pursuit of circularity, development of alternatives and raising awareness are

S. K. Ray Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment Mumbai

some of the recommended steps to

address the growing plastics waste

restrictions - banning certain products However, the impact of such initiatives is hard to quantify and, in many instances, were observed to be ineffective in

management challenges.

To know more, please subscribe to

From Across the World...

Polymers Communiqué at

subscriptions@polymerscommunique.com

Over 60 countries are reported to have

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POLYMERS Communiqué l October - November 2018

ADVERTORIAL

Making Bio-based TPEs Using a Modular System

KRAIBURG TPE is starting an ambitious campaign to develop custom-

engineered thermoplastic elastomers containing variable proportions of

renewable raw materials.

application-

different proportions of renewable raw materials. Typical

KRAIBURG TPE is aiming to meet the growing demand

mechanical properties such as tensile strength and elongation,

developing

customer-specific

and

specific compounds using renewable raw materials,

for environmentally-friendly and sustainable thermoplastic

elastomers and is playing a pioneering role in the innovative developments involved. In close contact with its customers and

with a reliable network of raw materials suppliers, the company

is benefitting from its core competence in custom-engineered TPEs based on both, existing and new, innovative formulations.

Climate change, finite oil resources and customers who are increasingly environmentally aware are leading more and more material manufacturers and users to turn to ‘renewable’

and ‘bio-based’ solutions. However, ‘bio’ is a broad term

that is by no means synonymous with ‘sustainable’ in the sense of a strategy for saving resources and protecting the

environment. Because even renewable raw materials also

have carbon footprints, as well as water footprints, that can have an impact on the environmental balance, depending on

their provenance and the way they are grown. Factors that play a decisive role here include irrigation, fertilizers, transport energy and energy consumed for reprocessing.

“Part of the challenge involves taking into account the environmental balance of the materials’ whole life cycles, including their impact on ecosystems and people’s health,”

emphasises CEO, Franz Hinterecker from KRAIBURG TPE. “It has

also become apparent that what our customers expect from

the properties of ‘bio-materials’ varies widely depending on the application – while, at the same time, we have to meet strict criteria regarding the materials’ conformity and performance,”

performance characteristics that are also relevant here include as well as processability, heat resistance and adhesion to ABS / PC or PP and PE, for example. The requirements are determined

in close collaboration with each customer and translated into a sustainable and cost-effective solution by our developers.

In classical approaches, it is technically possible to produce

bio-based materials with very high proportions of renewable

raw materials. However, materials of this kind usually suffer

from very high raw materials costs, while providing only very limited mechanical properties. But the modular system has now enabled KRAIBURG TPE to resolve this contradiction almost

completely by following a new, innovative approach, besides the classical one.

The initial pilot projects based on the classical approach are

showing a trend towards bio-based, certifiable proportions of

20% and more. Their potential use extends to all TPE applications in the consumer, industrial and automotive markets. Examples

range from toothbrushes and hypoallergenic elastic watch straps to fender gaskets.

“The approach we’re taking is being well-received particularly

by customers who are looking for sustainable solutions, but don’t want to do without cost-effectiveness and performance,” Franz Hinterecker adds. “Our core competencies - a strong customer focus, global presence and trendsetting innovations -

mean we are in a good position to meet these challenges,” he says.

he adds. KRAIBURG TPE has, therefore, opted for a basically customer-specific approach.

In its Code of Conduct, KRAIBURG TPE has committed itself to sustainable business operations and to protecting the soil,

water, air and biological diversity. Environmentally harmful impacts are to be prevented by appropriate environmental protection measures, and resources are to be conserved.

Based on these principles, KRAIBURG TPE’s modular system makes it possible to develop customer-specific materials with

KRAIBURG TPE sees tremendous potential for custom-engineered thermoplastic elastomers with adjustable proportions of renewable raw materials of up to 90%, both in the consumer market and also in the industrial and automotive markets. 92

POLYMERS Communiqué l October - November 2018

KNOWLEDGE FORUM

4 3

1 2

International Conference on

Plastics Recycling & Waste Management, Opportunities & Challenges

Global demand for plastics

today is close to 350 million tonnes, growing from a

meager 1.5 million tonnes in

1950. Rapid growth in demand has also created gigantic

challenges in management of the waste. Realising that recycling is important and

reviewing desired options for

managing all waste, including plastics waste, ICPE organised this international conference.

An Eye-Opener by ICPE

lastics are an integral part of modern civilisation. Their properties,

easy of processing and affordability have made rapid inroad in a

broad spectrum of applications. Global demand for plastics today is

close to 350 million tonnes, growing from a meager 1.5 million tonnes in 1950. Various LCA studies have demonstrated the superior performance of plastic products on both, energy and material intensity parameters.

However, the rapid growth in demand has also created gigantic challenges

in management of the waste. The prevailing ‘make, use and throw’ culture has magnified the challenges. Developed countries have addressed these challenges by creating robust waste management policies

and infrastructure, promote desired social habits through extensive awareness programmes and adopt suitable technologies. On the other hand, developing countries are lagging behind in following this approach To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

1. Hardeep Singh Puri, Hon’ble Minister, Housing and Urban Affairs, Government of India inaugurated the conference in New Delhi.

3. Kamal Tandon, ED (Petrochemicals), GAIL (India) Ltd. chaired the technical session in New Delhi.

2. P. Raghavendra Rao, I.A.S., Secretary, Department of Chemicals and Petrochemicals, Government of India delivering the valedictory address in Mumbai.

4. Vipul Shah, COO (Petrochemicals), Reliance Industries Ltd. delivering his keynote speech in Mumbai.

POLYMERS Communiqué l October - November 2018

HARIRAM THAKKAR Regional Director, SCJ Plastics Ltd.

Getting his skills honed during his course of Chartered Accountancy after completing his graduation from City College, Kolkata. His skills on numbers have only bettered with age.

Change being the only constant, we thought it

would be wonderful to capture this and freeze

‘time’. We associate with the ‘current look’ of

our industry colleagues and would it not be

exciting to know of their persona, decades

ago. That’s what we did, had them dig deep into their archives and share this just for your ‘read’... or should we say ‘see’!

A visual delight!

Ajay Desai Managing Director, Atlanta Polyplast Pvt. Ltd.

1978 saw Ajaybhai join his family business of manufacturing electrical fittings. The authoritative look remains unchanged.

POLYMERS Communiqué l October - November 2018

3 8 9

kailas p. Managing Director, Toshiba Machine (Chennai) Pvt. Ltd.

As a young lad, Kailas started his career in L&T and today, stands tall within the plastics machinery industry. His smile is infectious (or should we say inj-ectious!).

SurInder S. AHLUWALIA formerly CEO, Baerlocher India Additives Pvt. Ltd.

At NOCIL office, Delhi, Surinder carries the same charismatic look that has been his trademark in all the years of business.

3 8 9

Anup K. Ghosh Professor and Head, Department of Materials Science & Engineering Indian Institute of Technology Delhi

Early days of a knowledge warehouse, Anup during his PhD. days; not sure whether he dreamt to achieve all that he has today. Hats off to you Prof.! POLYMERS Communiqué l October - November 2018

RADICIGROUP PERFORMANCE PLASTICS Founded in 1981 in Italy on the cornerstone of RadiciGroup’s polyamide upstream integration, RadiciGroup Performance Plastics has grown into a global manufacturer of a complete range of engineering plastics to meet the needs of many industries including Automotive, Electrical & Electronics, Furnishing, Consumer Goods. WE ARE GLOCAL: GLOBAL THINKING, LOCAL ACTION. This has been our motto for the last 20 years’ growth. Today, with eight plants strategically located in 4 continents and 7 countries, and a worldwide sales network, RadiciGroup Performance Plastics provides high-quality product standards on a global scale, besides offering state-of-the-art support in research & development and processing technologies. RadiciGroup’s Upstream integration in polyamide, coupled with the high flexibility of its polymerization plants has represented the basis for the continuous expansion of our polyamide-based product range, from long chain to high temperature polyamides. Expansion is a keyword for our future. We keep exploring new horizons, by expanding our product range and global presence, to promote the growth of RadiciGroup Performance Plastics.

e n c m a o r r f P e

c s t i a s P l

TAVOLA_1 TABLE_1 Area di Business RADICIGROUP PERFORMANCE PLASTICS Business Area RADICIGROUP PERFORMANCE PLASTICS

PPS

RADICIGROUP CORPORATE IDENTITY MANUAL

RADICI PLASTICS INDIA PRIVATE LIMITED 501, DLF Tower, Shivaji Marg, New Delhi - 110015 – INDIA. Tel. +91 11 41638170 E-mail: info.plastics@radicigroup.com

BIG OPPORTUNITY

“Currently, approx. 72,000 MTPA

films is used, including barrier and

non-barrier, in the edible oil industry. Today, they use material that could be converted into non-laminate

co-extruded barrier film with nylon / EVOH by using the Vishakha barrier film with RETAIN,” suggests

Jigish Doshi, in dialogue with POLYMERS Communiqué. Jigish Doshi Chairman and Managing Director Vishakha Group Ahmedabad

Recyclable Films to Revolutionise

Edible Oil Industry

Q. What is the Vishakha tie-up with Adani Wilmar? What is the market of edible oil packaging in India? Vishakha tie-up with Adani Wilmar Ltd. is that

Vishakha will provide recyclable barrier film to Adani Wilmar Ltd. on a long-term basis and it is

a co-extruded barrier 7- / 9-layer film with nylon /

EVOH and this is recyclable because of the To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

100

POLYMERS Communiqué l October - November 2018

ENGEL automotive

competence is standard

The automobile industry is shaping up for the future with intelligent technology. ENGEL will join your company on this journey: with competence, experience and visionary solutions for injection moulding. Whether your plastic components are to be safe, functional, lightweight or attractive, we at ENGEL will work with you hand in hand, allowing you to make sure your innovations are ready for series production even faster. For example, with our centre for lightweight composite technologies: Here ENGEL optimises new thermoplastic and reactive processes for your pioneering lightweight construction components.

www.engelglobal.com

ADVERTORIAL

Reduce by Reuse An Agenda that Guides the PLASTON Business

“No way can landfills and oceans be a

destination for plastics

if we use plastics more intelligently,” firmly

believes Hitesh Yadav, Proprietor, PLASTON.

hen it comes to recycling, the belief is strong at PLASTON.

The company specialises in

recycling of plastics waste relating to consumer packaging, auto components, consumer durable such as furniture, consumer electronics and more.

The agenda is clear - to bring plastics back to life by reuse. With this guiding principle, ‘reduce by reuse’, plastics comes back into the economy, which well

means

plastics waste.

reduced

dumping

“No way can landfills and oceans be a

destination for plastics if we use plastics

104

POLYMERS Communiqué l October - November 2018

more intelligently,” firmly believes Hitesh

a substantial 33,500 MT

that recycling one tonne of plastics can

plastic material under the

Yadav, Proprietor, PLASTON. It is opined save 7.4 cubic yards of landfill space.

The company has built capabilities to

recycle varied kinds of plastics waste. Something that they procure not only

from India, but also from overseas (in the regrind form). They, today, transform plastics

waste

into

consistent

and

high-quality resin pellets for further manufacturing applications, taking a plastic product at the end of its utility

(approx.)

recycled

banner ‘SST’ through their companies SD

Polymer

Sugan

material

PLASTON,

and

Traders. could

Shri

“This

have

easily landed into landfills or oceans, had it not been for this initiative undertaken,”

proudly

adds Hitesh Yadav.

life and converting it into another

Going Regional, The Next Mantra

Having

PLASTON

useful entity.

developed

the

domestic

market on one side, PLASTON also exports these recycled compounds; a dedicated exports division is working

meticulously in developing the market for exports; and the brand is now being recognised globally.

A Journey of Sorts Business has not been easy for PLASTON,

but the resolve to solve the problems that

they faced on the way, so many infact,

was much stronger than the problem itself. The results are encouraging; in

the last five years itself, they have sold

operates plants, at

the

currently

from

all

Delhi.

three located Hitesh Yadav and Abhishek Bindal receiving the Millennium

outskirts is

Brilliance Award 2018 for the Best Circular Economy Company.

from

these

3 plants that they bring the dumped

plastics back into the ecosystem. For them, this is just the beginning. The

company’s efforts were well recognised when they were recently awarded with the ‘Best Circular Economy Company’ for the year 2017-18. This recognition has

served as another dose of motivation, urging the team to deliver more

and more over the next years with

about

the

opportunities

presented

by recycling as business and firmly

believes that penetrating regionally is

the way forward for them, to make the best out of recycled plastics. Growing at a good pace, for the next step to have

a national roll-out, they are looking out for like-minded companies / investors to forge ahead.

further dedication.

Backgrounder to the Industry

Their aim is ambitious, to set up 10 more

Recycling has been a very unorganised

Mumbai, Bengaluru, Hyderabad, Gujarat

developments have been made in

organise the process of waste collection

organised.

plants around the various metro cities -

sector

etc. by 2021. The agenda is clear, to

the last decade to make this sector

so that more and more plastics can

reduce

be recycled.

“In the last five years itself, we have sold a substantial 33,500 MT (approx.) of recycled plastic material. This material could have easily landed into landfills or oceans, had it not been for this initiative undertaken,” proudly conveys Hitesh Yadav.

POLYMERS Communiqué l October - November 2018

The company remains very excited

India,

Plastics

energy

but

significant

recycling

usage,

helps

reduces

consumption of fresh raw materials,

reduces water and air pollution (from the

land

filling)

and

reduces

reducing

the

need for conventional waste disposal gas emissions.

the

greenhouse

Recycling conserves natural resources and the energy that would be required to produce plastic from scratch.

To sum, plastics recycling can help one save money. Companies are ready to pay cash for your trash.

105

SIVARAM SPEAKS

Hollow Fibre Polymer Membranes for Hemodialysis Fascinating World of Invisible Polymers Figure 1: Skin and support layer of a hollow fibre of polysulfone.

The module configuration most widely employed

today, in the dialysis machines is of hollow fibre type of polymer membrane. They offer the best compromise

between blood rheology and solute transport properties. Over 300 million hollow fibre modules are being currently used for hemodialysis worldwide.

n the previous issue (August - September 2018) of the POLYMERS

Communiqué magazine, I had provided a basic introduction to the principle of hemodialysis using synthetic polymer membranes. Hemodialysis is an

extra-corporeal method for cleaning blood from various toxins and used in the case of patients who have suffered a renal failure. The heart of a dialysis

machine is a semi-permeable polymer membrane, which performs this

critical function by a variety of mechanisms, namely diffusion, convection and

adsorption. Small molecules like urea are removed by diffusion. The driving force is the concentration gradient. Along the concentration gradient, the molecules move through the membrane wall, from blood into dialysate, to

reach (electro-) chemical equilibrium. This therapy model is called low-flux

hemodialysis, as the flow across the membrane wall is low (<10 ml/h/mmHg). Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune

106

Larger molecules, particularly the so-called middle molecules (low molecular

weight proteins like beta-2-microglobulin), can preferably be removed by

convection across the membrane wall, achieved by a pressure gradient across the membrane. Therefore, the membrane needs to be more permeable

and must have larger pores to allow passage of these larger molecules. As the water flux across the membrane wall is higher (>20 ml/h/mmHg) compared to low-flux dialysis, this therapy mode is called high-flux hemodialysis.

POLYMERS Communiqué l October - November 2018

Polymer solution

Bore liquid

Cross-section view Polymer spinning solution Bore liquid

Spinneret Air

Drying Winding l Cutting l

Water

Wrapping pipeline

The heart of a

Precipitation

dialysis machine is a semi-permeable polymer

membrane, which performs this

critical function by a variety of mechanisms,

namely diffusion, convection

and adsorption.

Pre-extraction

Make-up

Figure 2: Schematic of a typical process for the manufacture of hollow fibres.

Polymer Membranes - Features With a Significance Several

synthetic

polymer

membranes

blood rheology and solute transport properties. Over 300 million hollow fibre modules are being are

employed for this application (Refer Table 1). Many

features of the polymers have been found to be

significant in their deployment in this application. These

are

hydrophilicity

permeability, and

balance

hydrophobicity,

between

adsorption

capacity and electrical potential. Contemporary synthetic polymer membranes have a wall thickness

of 20 - 50 microns. Majority of the membranes have

an ‘asymmetric’ structure, consisting of a thin inner skin layer of approximately 1-micron thickness and the balance being a thicker layer of several tens of

micron thickness. The skin layer consists of closely packed spheres of the polymer with a diameter of

50 - 100 nm. The thicker layer acts as the support structure and also provides the surface necessary

to promote adsorption. This layer is macroporous

and has a spongy finger-like structure (Refer Figure 1). The skin layer is in contact with the blood and functions as the primary element for solute removal by a size-exclusion process.

currently used for hemodialysis worldwide.

Production of Hollow Fibre Polymer Membrane The polymer is dissolved in a mixture of suitable solvents to prepare a syrup. A small amount of polyvinylpyrrolidone (PVP) is added to this; PVP

confers increased hydrophilicity to the fibre, which is

necessary to avoid excessive protein adsorption and platelet adhesion when contacted with blood. Both

the molecular weight of PVP and its concentration are important in determining this property. This

syrup is extruded through a ring-shaped spinneret. In the centre of the ring, a bore liquid also exits the spinneret. The bore liquid prevents the ring-

shaped polymer solution from collapsing to a solid

fibre and thus creates the lumen. The extrudate

solution is passed through a coagulation bath, which consists of a non-solvent (generally, water) in

which the polymer is insoluble. The solvent diffuses

out into the precipitation bath and the non-

The module configuration most widely employed

To know more, please subscribe to

type. They offer the best compromise between

subscriptions@polymerscommunique.com

today, in the dialysis machines is of hollow fibre

108

Extraction & drying

Polymers Communiqué at

POLYMERS Communiqué l October - November 2018

HBR Pages

Do Entrepreneurs Need a Strategy?

‘Create Something and Start Selling It’

One of the opinions highlight that being strategic is important, but it’s best done with a very small allocation of your time. Maybe put

1% into strategy and 99% into execution. When you’re early-stage, you’ll learn the most by just being out there.

112

POLYMERS Communiqué l October - November 2018

ver the past decade, lean startup methodology, which prizes early customer

feedback, experimentation and iteration - has emerged as the approach of choice. To get a sense of how entrepreneurs and venture capitalists view

the framework offered in the recent Harvard Business Review article, ‘Strategy for

Startups’ (May/June 2018), which recommends a more formal approach to strategy development, the Harvard Business Review (HBR) Senior Editors, Daniel McGinn and

Walter Frick discussed these ideas with three startup veterans. Edited excerpts follow.

Q. How important is it for an entrepreneur to think through and nail down the major strategic choices before getting too far along in execution? Niraj Shah: The problem is that time is not your friend when you’re trying to be

innovative. You need to create something that’s sellable to someone and start selling it. From that you’ll gain some momentum, learn what the market actually wants and start iterating toward more sales in that segment or additional segments,

or more features, products and so forth. For example, my Co-founder and I started a website that sold only TV and stereo stands. We got some early traction and then began expanding into other lines of furniture. Setting out to build a full-line furniture

website would have been much harder. So, instead of doing excessive planning, you’re better off getting something accomplished and building on that momentum. Bijan Sabet: I agree with that. The four-part framework described in ‘Strategy for

Startups’ is not how most startups that we see approach the process. Successful startups come from the vision of Founders and their insatiable drive to build something they want to see in the world. The path to get there is delighting

the customer. Focusing on strategy can lead to a kind of rudderless analysis of which path to take. I don’t mean that approach can’t succeed - it’s just rare that it does succeed.

Q. Do VCs sometimes force startups to choose a strategy too quickly? Jennifer Lum: Startups are resource constrained, even if they’re venture backed. They need to pick a starting point and strive for aggressive growth. It’s unwise for them

Daniel McGinn and Walter Frick , Senior Editors, Harvard Business Review

in conversation with

Niraj Shah Co-founder of the online furniture retailer Wayfair, which was launched in 2002 and had its initial public offering in 2014.

Bijan Sabet Co-founder of Spark Capital and an early investor in Twitter, Tumblr, Foursquare and Trello.

Jennifer Lum Building her fifth startup (four have been acquired by public companies), Jennifer is the Chief Operating Officer of Forge.AI, a company that structures data for intelligent machines. Presented by

POLYMERS Communiqué l October - November 2018

113

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Time is not your friend when you’re

trying to be innovative. Instead of doing excessive planning, you’re better

off getting something accomplished and building on that momentum.

- Niraj Shah

functions,

such

and development.

research

Bijan Sabet: The IP strategy would

also be very challenging for early-

stage startups, which can’t deal

with the expense of patent litigation.

Companies that get venture funding

have 18 to 24 months of initial runway,

to keep searching for the best possible

and every equity dollar is precious.

strategy, because they may never land

Simply applying for a patent costs

work together, it’s common for them

that’s just the legal work. Defending a

for the year or before the next round

one costs millions of dollars. When we

the startup hitting or beating those

his strategic advantage is intellectual

on it. When entrepreneurs and investors

$ 10,000 to $ 20,000 if you’re lucky - and

to agree on milestones - for a quarter,

patent or creating a business around

of funding. Both sides want to see

meet a Founder whose slide deck says

milestones. There is time pressure to

property, that’s a negative indicator.

demonstrate

growth

and

progress,

but I don’t believe it drives startups to permanently close strategic doors.

Q. Do Founders pay too little attention to partnering with Successful incumbents or startups come exploiting intellectual from the vision property? of Founders and Niraj Shah:

their insatiable

The

only

reason that many startups

drive to build

have an opportunity is

something they

that incumbents are slow

to do something. And

want to see in

often what you have on

the world. The

day one is not incredibly

path to get there

hard for an incumbent to

is delighting the

copy if it’s so inclined. So,

customer.

I’m not convinced that a partnering strategy will

work for many startups - atleast not those in information technology. Bijan

Sabet:

with

incumbents

The

only

early-stage

startups I’ve seen successfully partnering are

government-

oriented technology companies - such

as iRobot, which found success working with the military.

Niraj Shah: Another example is big pharma’s licensing deals with biotech startups.

But

those

industries,

incumbents have outsourced entire

114

Q. Do entrepreneurs and VCs sometimes follow fads in business models and strategies? Jennifer

Lum:

faddishness.

For

There

instance,

some

breakout

hits in consumer technologies (such as

ephemeral messaging or live video) can cause frenzied activity among VCs and

entrepreneurs, and if a VC firm hasn’t

yet made a bet in a hot category, it

may feel pressure to do so. But more broadly, I think what you’re describing is awareness of the model companies and their performance metrics. If your

value and whether it will be defensible several years out.

Q. Is it a valid criticism that the lean startup movement overemphasised experimentation and iteration? Should Founders spend more time planning? Bijan Sabet: You have to look at the

movement in context. It was a reaction to the wildly dysfunctional Web 1.0 ecosystem. VCs were investing tens

of millions of dollars in startups that

hadn’t received any customer feedback. Companies were spending their entire first

rounds

infrastructure

and

web stack development. Against that backdrop, the lean startup message that you need to begin getting customer

feedback quickly - was extremely useful. It’s the right approach for most IT startups. But even today, lean startup

isn’t right for some companies. We’ve backed one called Cruise Automation, which has the leading technology for

autonomous vehicles. That didn’t yet have a market, so we knew it would be a

very slow build. We believe in the team and the vision, but the technology was very immature when we backed it, and there was no market to test it. So, the company requires a different approach.

startup is in social networking or the

sharing economy, investors want to

see that you’re on a believable, scalable

Try to gain a sense of where the

Facebook and Airbnb - and that once

develop a point of view about how

to defend the business.

years down the road. That crucial

Q. Do startups spend too little time thinking about moats?

strategy and product road map.

path like that of the established giants,

market is moving so that you can

you’ve scaled, you can establish moats

it and the competition may look five information can help inform your - Jennifer Lum

Jennifer Lum: You need to ask; If our business gets to scale, what will be

the most valuable proprietary parts of the company? The novelty of the technology?

The

unique

way

acquire customers? The unique data

assets we have and can monetise? Most entrepreneurs and VCs do think hard about the best way to create enterprise

Q. Jennifer Lum, can you describe how the strategy evolved at one of your startups? To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

FLAME GAME

Hak Leong Chok Executive Vice President - Sales APAC LANXESS Chemical (China) Co., Ltd. China

118

POLYMERS Communiqué l October - November 2018

Q. How do you see the future of ecofriendly flame-retardant additives?

effectively replace the HBCD. As a small

especially in APAC region, coupled with

of less than 1000, which bioaccumulates

awareness, legislations imposed on the

Tough legislation requires certain materials

construction and E&E continues to surge,

molecule, HBCD has a molecular weight

the increasing environmental protection

and biomagnifies.

implementation of strict regulation on fire safety standards, drives the demand for eco-friendly flame-retardants across the

globe. We expect that an annual average

growth rate of 3% - 4% will be achieved in the mid-term market of flame-retardant additives, globally.

environmental

protection awareness, legislations imposed on the ban of toxic

flame-retardant chemicals and

implementation of

strict regulation on

fire safety standards, drives the demand

for eco-friendly

flame-retardants

across the globe,” shares Hak Leong

Chok, in dialogue

with POLYMERS Communiqué.

weight of over 100 thousand. It can

The consumption of polymers in automotive,

ban of toxic flame-retardant chemicals and

“Increasing

performance polymer with a molecular

The development trend of energy-efficient and

fire

safety

regulations

promotes the rising demand for polymeric flame-retardants. Stockholm

For

Convention

instance, on

the

Persistent

Organic Pollutants voted for a global ban

of hexabromocyclododecane (HBCD) in 2013, a common flame-retardant primarily

used in extruded (XPS) and expanded (EPS) polystyrene insulation foam in the construction

industry.

North

America,

Europe, Japan and Korea have already phased-out HBCD, and will be followed by

China in 2021. Polymeric flame-retardants such as Emerald Innovation™ 3000, its

structure inherently not bioavailable and hence offer sustainable fire safety solution

to EPS/XPS against HBCD and also against other

small

Emerald

thus

steady

growth

expected.

addition, LANXESS offers a broad range of high-performance

flame-retardants

and

fire safety solutions including the low-

smoke halogen free flame-retardant such

as Levagard TP LXS 51114 which is a lowemission flame-retardant that is excellently

Q. In specific, what about the trend of polymeric flame-retardant and low-smoke halogen-free flameretardant additives? buildings

to be halogen-free and flame-retarded;

molecule

Innovation

flame-retardants.

3000

(brominated

styrene-butadiene copolymer) is a high-

suited to use in polyether and polyester polyurethane (PU) flexible foams, e.g. in automotive interiors.

Q. With the industry grappling with sustainability-related issues; as a leading manufacturer, what are your thoughts? Starting

from

24th

September,

2018,

LANXESS is listed again in the Dow Jones Sustainability Index (DJSI) World for the eighth time in a row. The group will also be included in the DJSI Europe again. This year,

the company achieved particularly good results in the areas of operational eco-

efficiency, product stewardship and human capital development. In our view, to be sustainable in the long term, the concept

of ‘Societal Added Value’ is the way guiding our path in creating value for our business and for the society. We need to know the

sustainable added value, societal challenge To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

FR Additives

A Big Focus Area POLYMERS Communiqué l October - November 2018

119

ON THE MOVE

Building Excitement Globally

Indiaplast 2019 Indiaplast 2019 has taken the industry by storm. After completing its current

phase of activities, the organisers are all set to take-off once again with a gruelling schedule of roadshows and the last leg of promotions, working hard to put together an unforgettable event for each one of us.

122

POLYMERS Communiqué l October - November 2018

he Indian plastics industry continues to excite the world! To add, an event such as Indiaplast 2019 provides just the right platform for global companies to showcase their prowess to the evolved plastics processing industry of India.

The exuberance of Hiroshi Azuma, Vice Chairman & Senior Executive Director, Toshiba

Machine, Chennai was clear when he highlighted, “Toshiba Machine will be displaying the latest all-electric machines with attachments to come up as a total solution, servohydraulic machines for energy saving and a whole lot of auxiliary equipment and robot

systems. Coupled with IoT, we will expose the processors in India to world technology that is emerging from Japan.” He further said, “Toshiba Machine is optimistic for this mega event and sure about it adding value to our business in a big way.”

Being very bullish about the Indian market and Indiaplast 2019, Hermann Adrigan, Sales Director, Starlinger & Co Ges.m.b.H, Vienna, Austria opined, “India is a major

player in the plastics industry with one of the highest growth rates per year. The market is very important to Starlinger, which is why we have our own sales and service

centre in New Delhi that supports our local customers. At Indiaplast 2019, we will

be exhibiting our latest circular loom for cost-efficient, high-tech weaving of tapes

into fabric. In addition, our division of recycling technology will promote closed-loop plastics recycling solutions.”

German major, Windmöller & Hölscher, furthering its commitment towards the flexible

packing industry here, spelt their mind out. Anuj Sahni, General Manager, Sales & Marketing, Windmöller & Hölscher India expressed, “India has evolved in the last few

years to choose the most advanced equipment in the world for plastics processing. A focus for machinery at Indiaplast 2019 for plastics processing will attract lot of

interest from the whole industry. We are excited to participate and offer world-leading technologies for flexible packaging production at the show.”

Such global technology advancements and more that will be showcased, by over

100 companies from over 15 countries, will surely add significant business advantage

to you. Give yourself this opportunity by visiting Indiaplast 2019 (India Expo Centre, Greater Noida, Delhi NCR; 28th February to 4th March, 2019). Be there, and see tomorrow...today!

Event Bytes Global Presence

Exhibitors from over 18 countries

A Happening Event

Indiaplast 2019, truly a ‘live event’

with a number of demonstrations

True Business Enabler

Product launches planned for

Indiaplast throw open opportunities

POLYMERS Communiqué l October - November 2018

Bye to Queues

Visitor pre-registration via Indiaplast mobile app or the website

Click 2 Meet

For ease of business, meetings can be scheduled through the mobile app

Ease of Navigation

Exhibitor details captured in the mobile app

Park and Park

Abundant parking across the venue

Well Connected

Airport and cargo connectivity Just 60 mins drive from Delhi

Beyond Business

Truly a tourists’ delight as well

123

A I

Indiaplast 2019 A Winner in the Making t

Machinery

Manufacturers

Association of India (PMMAI) was

founded with the objective to maximise

the

of business and not for organising

‘thank

benefits for its members in all spheres

industry for the

exhibitions. Over a period of time, the

overwhelming support

and

reposed

members realised the dire need to

promote an exhibition specifically in

confidence Indiaplast.

lastics

outset, may

extend

warm you’

the

Indiaplast 2019 Evolved to Address Industry Needs

or around Delhi, but with low cost of participation for the exhibitors. Indiaplast 2019 is thus an ‘evolved’ exhibition

The journey, this far, has been a memorable one. At the last leg now, with under 150

days left for this mega event, we are now embarking on an aggressive visitor promotion campaign across cities in India as

bringing in vast experience from the leading plastics machinery manufacturers of India. The objective is clear - to promote and

demonstrate home-grown technology. While the strategy is formulated

and controlled by PMMAI, the actual execution is entrusted in the able hands of Triune, the organisers of successful shows like Plastasia.

well as overseas to make sure that the event

Indiaplast is Indian plastic industry’s first-ever exhibition to be held

exhibitors achieve their business.

Greater Noida, on the outskirts of Delhi. It has centrally air-conditioned

attracts quality business visitors, helping This is your event, make the best of it. Looking forward to meeting you all at the show. Cyril Pereira Managing Director Triune Exhibitors Pvt. Ltd.

in the largest integrated venue in the country - India Expo Centre at halls with a carpet area of 70,000 square metres and a plethora of amenities - business lounges, robust security, metro connectivity,

eateries, uninterrupted power supply, parking for 8000+ four wheelers and much more.

The focus of Indiaplast is to create space and opportunity for each exhibitor to showcase world-class, yet affordable solutions for the plastics industry. Pricing for space, facilities, branding and services have been ‘evolved’ to ensure it remains extremely lucrative for

the exhibitors, thus contributing to low cost of participation. Promotional events for visitors continue to be organised with quality in mind and not quantity. We, at PMMAI, are confident that it will successfully serve its objectives. Sunil Jain Director, PMMAI

Touchdown to Take-off If you identify a relevant event - exhibition,

conference, industry gathering; most often than not, you would find Team Indiaplast there, not

tucked away in the corner, but actively interacting with the industry stakeholders and updating them

know more. Their sentiment was evident at the recent roadshows held, where the industry turned out in big numbers showing its solidarity to the

show. A number of such similar roadshows that were a part of the horizontal and vertical spread

on the current status of the event - urging them to

of the promotional activities of Indiaplast 2019,

time, so were the days; many times, the country

stakeholders that mattered, on a one-to-one basis.

participate or visit. The venue was different each as well...but the agenda was clear, ‘to make a mark with Indiaplast’.

With many milestones dotting the journey of

124

Indiaplast, the prospective visitors wanted to

were meticulously carved out to reach out to the Seems like that there is just enough time (at

times!) to touchdown, so as to take-off for the destination-next!

POLYMERS Communiqué l October - November 2018

Standards

Choose Your Best Answer

Mastermind: Prof. (Dr.) D. D. Kale

A quick check on how updated you are, a few not so difficult questions. A 3-minute quiz...give it a try! 1.

The standard for measuring

chemical resistance of plastics is:

a. ASTM G 22

b. ASTM D 543

b. ASTM D 1244

b. ASTM G 34

c. ASTM D 693

c. ASTM D 1144

c. ASTM G 342

d. ASTM D 978

d. ASTM D 1435

d. ASTM G 334

The standard for measuring the

creep resistance (creep rupture)

1: b; 2: c; 3: a; 4: b; 5: a; 6: d; 7: a; 8: a; 9: c; 10: a; 11: a; 12: c; 13: c; 14: b; 15: d

weathering tests using artificial UV source is:

12. The water vapour transmission

rate (WVTR) using desiccant for the thin plastic films is:

a. ASTM D 1499

a. ISO 1588

a. ASTM D 2781

b. ASTM D 3565

b. ISO 2235

b. ASTM D 987

c. ASTM D 3365

c. ISO 2528

c. ASTM D 2990

d. ASTM D 4545

d. ISO 2288

The standard for environmental

The standard accelerated

weathering tests using water cooled xenon source is:

stress crack resistance (ESCR) of

13. The standard for the determination of water absorption of plastic is: a. ASTM D 1570

plastics is:

a. ASTM D 2565

a. ASTM D 1693

b. ASTM D 2570

b. ASTM D 3565

b. ASTM D 3451

c. ASTM D 570

c. ASTM D 2225

c. ASTM D 276

d. ASTM D 275

d. ASTM D 1565

The standard for measuring stain

The standard for testing the resistance to fungi is:

14. The standard for the determination of volume resistivity and surface resistivity of plastic for the

resistance of plastics is:

a. ASTM G 231

electrical properties is:

a. ASTM D 3768

b. ASTM G 124

a. ASTM D 175

b. ASTM D 2299

c. ASTM G 21

b. ASTM D 257

c. ASTM D 1209

d. ASTM G 544

c. ASTM D 1390

d. ASTM D 1199

126

The standard for the accelerated

reagents is:

d. ASTM D 2987

of resistance to bacteria is:

a. ASTM D 1344

d. ASTM D 158

outdoor weathering resistance is:

11. The standard for the measurement

a. ASTM D 1765

of plastics in presence of chemical

The standard for measuring the

sulphide stain resistance for PVC is:

10. The standard for measurement of

gas transmission rate (GTR) for thin plastic films is:

d. ASTM D 121

15. The standard for the measurement of dielectric constant is:

a. ASTM D 2151

a. ASTM D 1434

a. ASTM D 1879

b. ASTM D 1559

b. ASTM D 2434

b. ASTM D 2459

c. ASTM D 2316

c. ASTM D 1544

c. ASTM D 250

d. ASTM D 2599

d. ASTM D 1654

d. ASTM D 150

POLYMERS Communiqué l October - November 2018

Business Listing n Ancillary Equipment

Navigator Pane Category NN NN NN NN NN

Additives

Ancillary Equipment Bioplastics

Blow Moulding Machines

NN NN NN NN NN NN

127

Extruders & Extrusion Lines

128

Extruder Screens

129

Institute

129

Machinery for Foam, Reactive

129

Injection Moulding Machines Integrated Automation

129 129

Machines & Equipment for

129

Measuring & Test Equipment

130

Mixers

Parts and Components

T: +91-124-4184444 E: rcjha@pahwa.com W: www.bryair.com

Nordson Corporation Polymer Processing Systems

Mrunal Sanghvi, General Sales Manager (India)

306-A, Pinnacle, Corporate Road, Prahalad Nagar, Vejalpur, Ahmedabad-380051, Gujarat.

130

Presses

130

Raw Materials

419-420 Udyog Vihar Phase 1, Gurgaon-122016, Haryana.

T: +91-79-40327380 M: +91-9879523605 E: mrunal.sanghvi@nordsonxaloy.com W: www.nordsonpolymerprocessing.com

130

Piping Systems

Post Processing Machines

Bry-Air (Asia) Pvt. Ltd.

Rakesh Chandra Jha, National Sales Manager

128

Fillers & Reinforcements

Preprocessing and Recycling NN

127

or Reinforced Resins NN

127

Colour Pigments & Masterbatches

Page

130

Nu-Vu Conair Pvt. Ltd.

Pradeep Chudasama, Assistant Manager

Plot No.147 & 148, Devraj Industrial Park, Piplaj-Pirana Road, Piplaj, Ahmedabad-382405, Gujarat.

T: +91-79-29708147 M: +91-9712928201 E: marketingindia@conairgroup.com W: www.conairgroup.com/india

n Additives

10th Floor, Suyog Platinum, Naylor Road, Off Mangaldas Road, Pune-411001, Maharashtra.

127

T: +91-20-67307506 M: +91-9833462611 E: balaji.narasimhan@milliken.com W: www.millikenchemical.com

Plot No. 14 & 16, G.I.D.C. Estate, Phase-I, Vatva, Ahmedabad-382445, Gujarat.

T: +91-79-25830112 M: +91-9377752617 E: plastics@prasadgroup.com W: www.prasadgroup.com

n Bioplastics KPL International Ltd

Rohit Chopra, VP (Marketing)

10th Floor, Statesman House, 148, Barakhamba Road, New Delhi-110001.

T: +91-11-43606200 M: +91-9810213639 E: info@kplintl.com W: www.kplintl.com

n Blow Moulding Machines Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator

1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

n Colour Pigments & Masterbatches

Milliken Chemical & Textile (India) Co. Pvt. Ltd.

R. Balaji Narasimhan, Country Manager

Prasad Group of Companies

Sanjiv Parikh, General Manager (Sales & Marketing)

Piovan India Pvt., Ltd

Amit Bajaj, Country Manager-SAARC

501, Wellington Business Park-1, Marol Naka, Andheri (E), Mumbai-400064, Maharashtra.

T: +91-22-28510024 / 28510025 M: +91-9920318503 E: amit.bajaj@piovanindia.com W: www.piovan.com

ALOK Masterbatches Pvt Ltd

Rajesh Kumar, VP-Sales

C-65/1 Okhla Industrial Area, Phase II, New Delhi-110020.

T: +91-11-41612244 M: +91-9810000461 E: info@alokindustries.com W: www.alokmasterbatches.com

POLYMERS Communiqué l October - November 2018

n Extruders & Extrusion Lines

Blend Colours Pvt. Ltd.

A 1/502 , Shubharambh PH-II, Thane (West), Thane-400607, Maharashtra.

Shailesh Lahoti, Director

Plot #35/A, IDA Kattendan, Kattedan, Hyderabad-500077, Telangana. T: +91-40-24361499 / 24360887 M: +91-9885011883 E: shailesh@blendcolours.com W: www.blendcolours.com

Brueckner Machinery and Service India

Ghanshyam Shilamkar, Vice President Sales Indian Subcontinent

Venus Building-3rd Floor, Plot no 8/A, Kalwa MIDC Block, TTC Ind. Area, Opp. Digha Lake, Thane Belapur Road, Navi Mumbai-400708, Maharashtra.

T: +91-22-61674991 E: ghanshyam.shilamkar@brueckner.com W: www.brueckner.com

Deep Plast Industries Ramesh Patel, Partner

Block No.553, Rakanpur (Santej), Kalol, Gandhinagar, Ahmedabad-382721, Gujarat.

T: +91-2764-286032 / 286450 M: +91-9825035472 E: rameshpatel@deepplast.com W: www.deepplast.com

Corma Inc.

Bharat Pawar, Regional Sales Manager

#1124, Regus Grandeur, Earth Arise Building, S. G. Road, Makarba, Ahmedabad-380015, Gujarat.

Kandui Industries Pvt. Ltd.

Ashwin Agarwal, Managing Director Plot No. 112, Minerva Ind. Estate, Near Hercules Hoist, Mulund (West), Mumbai-400080, Maharashtra

T: +91-22-62673500 E: masterbatchinfo@kandui.in W: www.additivemasterbatches.com

MACCHI SpA

P. Ramachandran, Country Head

T: +91-79-61344542 M: +91-8142883648 E: bpawar@corma.com W: www.corma.com

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator

T: +91-9920812244 M: +91-9320712831 E: macchi.ram@gmail.com W: www.macchi.it

Neo International

Rajeev Sharma, Director

D 21, Sector 40, Noida NCR, New Delhi-201301, Uttar Pradesh.

T: +91-852-7407215 M: +91-8826457395 E: rajeev@neointernational.co.in W: www.neointernational.co.in

Rollepaal Engineering India Pvt. Ltd.

Sunil Shah, General Manager-Sales

Block No. 394, Plot No. 2, Ashwamegh Industrial Estate, Opp. IBP Petrol Pump, Nr. Nutan Nagrik Bank, Post: Changodar, Taluka: Sanand, Ahmedabad-382213, Gujarat. T: +91-9898598712 / 9898598713 M: +91-9824208456 E: sunil.shah@rollepaal.com W: www.rollepaal.com

1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Windsor Machines Ltd.

Jitesh R. Patel, Sr. General Manager

Luk Plastcon Ltd.

Varun Bajaj, Director

G-99, Butibori Industrial Estate, Nagpur-441122, Maharashtra.

T: +91-712-2728046 / 2728047 M: +91-9960656000 E: varunbajaj@bajajngp.com W: www.bajajngp.com/luk

Econ Machinery Pvt. Ltd.

Vinu Chavda, Managing Director

181, Por Industrial Park, Adjoining Por G.I.D.C., Behind Hotel Sahyog, NH 8A, Por, Vadodara-391243, Gujarat.

T: +91-7046263000 M: +91-9624091901 E: v.chavda@econ-in.com W: www.econ-in.com

Plot No. 5402-5403, Phase-IV, G.I.D.C., Vatva, Ahmedabad-382445, Gujarat.

T: +91-79-25841111 / 25841591 M: +91-9825048939 E: jitesh.patel@windsormachines.com W: www.windsormachines.com

n Extruder Screens

PolyOne Polymers India Private Limited

Plot No. F-27, MIDC, Ranjangaon, Taluka-Shirur, Pune-412220, Maharashtra. T: +91-2138-613221 W: www.polyone.com

Kabra Extrusiontechnik Ltd.

M. A. Khan, Vice President

Fountune Terraces, 10 Floor, B Wing, Link Road, Opp. Citi Mall, Andheri (West), Mumbai-400053, Maharashtra. th

128

T: +91-22-26734822 M: +91-9731266221 E: sale@kolsitegroup.com W: www.kolsite.com

Ambica Engineering & Wire Industries

Alap Patel, Partner

L-45, G.I.D.C. Estate, Odhav, Ahmedabad-382415, Gujarat.

T: +91-79-22871245 / 22871786 M: +91-9825013333 E: ambica@ambicagroup.com W: www.ambicagroup.com

POLYMERS Communiqué l October - November 2018

n Fillers & Reinforcements

n Integrated Automation

Imerys Minerals India Pvt. Ltd.

Mifa Systems Pvt. Ltd.

Vivek S. Kale, Head-Sales & Marketing

403, Sai Capital, Senapati Bapat, Road, Shivaji Nagar, Pune-411016, Maharashtra.

T: +91-20-25676559 M: +91-7755910776 E: vivek.kale@imerys.com W: www.imerys.com

n Injection Moulding Machines Haitian Huayuan Machinery (India) Pvt Ltd

Unimark

Avinash Anand, Partner

A-143/2, 3rd Cross, 1st Stage, Peenya Industrial Estate, Bengaluru-560058, Karnataka.

T: +91-80-28376044 M: +91-9986031507 E: avinash@unimark.in W: www.unimark.in

Abhay Upadhye, Director

703, Akik, S. G. Highway, Opp. Rajpath Club, Bodakdev, Ahmedabad-380015, Gujarat.

n Machinery for Foam,

Reactive or Reinforced Resins

Avadhesh Manjanwal, General Manager-Sales

Mascot Industrial Park, Plot No. C 1, Kadi-Detroj Road, Babaji Pura Village, Taluka & Dist: Mehsana-382715, Gujarat. M: +91-8154009089 E: avadhesh@haitian.in W: www.haitian.com

KraussMaffei Technologies India Pvt Ltd

Sandeep Das, Sales Manager

Office No 1, North Court, Opp Joggers Park, Kalyani Nagar, Pune-411006, Maharashtra.

T: +91-20-41404600 M: +91-9503449993 E: sandeep.das@kraussmaffei.com W: www.kraussmaffei.com

Davis-Standard, LLC

Windsor Machines Ltd.

Venu Dabeer , General Manager

Plot No. 6 & 7, G.I.D.C., Chhatral, Tal. Kalol, Dist. Gandhinagar-382729, Gujarat.

T: +91-2764-307100 / 233646 M: +91-7433973198 E: venu.dabeer@windsormachines.com W: www.windsormachines.com

Kumar Engineering Works

48B, Muktaram Babu Street, Kolkata-700007, West Bengal. T: +91-33-22691195 M: +91-9330862742 / 9830083467 E: kumar_engg1956@yahoo.co.in

Yizumi Precision Machinery India Pvt. Ltd.

No.7, Mahagujart Ind. Est., Moraiya Patiya, Village Moraiya, Ahmedabad-382210, Gujarat. M: +91-7575009362 E: ramesh@yizumi.com W: www.yizumi.com

No.65 (P.O.Box No.5) Chennai-Bengaluru Highway, Chembarambakkam, Poonamallee, Thiruvallur, Chennai-600123, Tamil Nadu.

T: +91-44-26812075 / 26812000 M: +91-9841290539 E: bhat.vp@toshiba-machine.co.in W: www.toshiba-machine.co.jp/india

POLYMERS Communiqué l October - November 2018

n Machines & Equipment for

Preprocessing and Recycling

Debbie Crowley, Global Marketing Administrator

1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Leevams Incorporated

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

Technical Training & Research Centre (TTRC) - (A Division of Lohia Corp Limited)

Plot no. 93/2 & 94/1, Phase-1, G.I.D.C., Vatva, Ahmedabad-382445, Gujarat.

Toshiba Machine (Chennai) Pvt. Ltd.

T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Maharshi Mehta, Partner

Shirish V. Divgi, Managing Director

V. Padmanaba Bhat, Joint General Manager

1 Extrusion Drive, Pawcatuck-06379, CT

n Institute

Milacron India Private Limited

T: +91-79-61341700 E: salesfmi@milacron.com W: www.milacron.com

Debbie Crowley, Global Marketing Administrator

Davis-Standard, LLC

V. Ramesh, Director

Pradip Nayyar

T: +91-79-26870825 M: +91-9327220008 E: au@mifasystems.com W: www.mifasystems.com

Rajeev Kumar Dwivedi, Director, Lohia-TTRC

T: +91-265-2980744 / 2637545 M: +91-9898772288 E: sales@leevams.in W: www.leevams.in

TTRC Complex, Amiliha, Chaubepur, Kanpur-209217, Uttar Pradesh.

T: +91-512-3045100 M: +91-9935802229 E: ttc@lohiagroup.com W: www.lohiattrc.com

Leevams Incorporated

Maharshi Mehta, Partner

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9898772288 E: sales@leevams.in W: www.leevams.in

129

Panchal Plastic Machinery Pvt Ltd

Vipul Panchal, Marketing Director

Leevams Incorporated

Siddharth Panchal, Asst. Manager

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9227313223 E: sales@leevams.in W: www.leevams.in

Plot No 127, G.I.D.C., Umbergaon-396171, Gujarat.

T: +91-260-2563391/2 M: +91-9824137266 E: info@panchal-plastic.com W: www.panchal-plastic.com

Prince Pipes and Fittings Ltd.

The Ruby, 8th Floor, 29, Senapati Bapat Marg (Tulsi Pipe Road), Dadar (West), Mumbai-400028, Maharashtra. T: +91-22-66022222 E: info@princepipes.com W: www.princepipes.com

n Measuring & Test Equipment Datacolor Solutions Pvt. Ltd.

n Post Processing Machines

Subhash Naik, Sales Manager-PCS-ISC

Leevams Incorporated

Deepak V. Mehta, Partner & CEO

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9824165253 E: sales@leevams.in W: www.leevams.in

403, Jay Antariksha, Makwana Road, Marol, Andheri (East), Mumbai-400059, Maharashtra.

T: +91-750-6419278 M: +91-9819791014 E: snaik@datacolor.com W: www.datacolor.com

n Mixers

n Presses

Jitendra Bhatia, Managing Director Siddharth Panchal, Asst. Manager

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9227313223 E: sales@leevams.in W: www.leevams.in

T: +91-79-25831456 / 25895699 M: +91-9898000221 E: jitendrabhatia@sevenstarmixer.com W: www.sevenstarmixer.com

Leevams Incorporated

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9898772288 E: sales@leevams.in W: www.leevams.in

n Parts and Components

1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

465, GIDC, Makarpura, Vadodara-390010, Gujarat.

T: +91-265-2980744 / 2637545 M: +91-9227313223 E: sales@leevams.in W: www.leevams.in

T: +91-11-43082333 M: +91-9215921580 E: varun.gupta@calco.in W: www.calco.in

Amlanabha Das, Managing Director

Jain Plastic Park, N H -6, PO Box -72, Near Bambhori, Jalgaon-425001, Maharashtra.

Solvay Specialities India Private Limited

n Piping Systems Shashikant More, VP

Siddharth Panchal, Asst. Manager

Calco Poly Technik Pvt. Ltd.

Varun Gupta, Director

Aggarwal Millenium Tower- II, 8th Floor 882, 883, Netaji Subhash Place, New Delhi-110034.

Debbie Crowley, Global Marketing Administrator

Jain Irrigation Systems Ltd

Leevams Incorporated

T: +91-11-43222777 E: Info.whi@wuh-group.com W: www.wuh-group.com

n Raw Materials Davis-Standard, LLC

Maharshi Mehta, Partner

Windmöller & Hölscher India

Anuj Sahni, General Manager Sales & Marketing Level 6, Punj Essen House, 17-18, Nehru Place, New Delhi-110019.

C1/704-705, Phase IV, G.I.D.C., Vatva, Ahmedabad-382445, Gujarat.

D-3/A Panki Industrial Estate, Kanpur-208022, Uttar Pradesh. T: +91-512-3045100 E: sales@lohiagroup.com W: www.lohiagroup.com

Seven Stars Engineers-FabricatorsContractors

Leevams Incorporated

Lohia Corp Limited

Ujjal De, Director-Sales & Marketing

T: +91-257-2258011 M: +91-9823310185 E: shashikant.more@jains.com W: www.jains.com

Phoenix House, “A” Wing, 4th Floor, 462, Senapati Bapat Marg, Lower Parel (W), Mumbai-400013, Maharashtra.

T: +91-22-66637100 / 66637101 M: +91-9769227444 E: amlanabha.das@solvay.com W: www.solvay.com

Be a part of the exclusive Golden Pages for as low as Rs. 2500

Call Bhavesh at +91-96640 61103 130

POLYMERS Communiqué l October - November 2018

to book your slot.

UPTREND

India has a unique

opportunity to innovatively

pave its own road to ‘smart

manufacturing’. Industry 4.0 is expected to transform manufacturing in India

by bringing operational

efficiencies to manufacturing industries like automotive,

electrical and electronics, and aerospace. In 2017, the total import of machinery from

Germany reached a volume

of € 3.10 billion with plastics and rubber machinery accounting for 5.54%.

Future Role of the German Engineering Industry

in the Indian Engineering Sector

ermany is known globally for its

engineering

technology.

The German manufacturers are

internationally well positioned with their

broad range of sectors. In 23 out of 31

comparable sectors, they are among the global top three; in 14 of which, they are in the first place.

India is the second largest sales market

in Asia for the German engineering industry. Top sectors attracting FDI

inflows from Germany are the automobile Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office

industry (20.6%), services sector (15.9%),

construction (infrastructure) activities (15.6%), industrial machinery (6.2%) and drugs & pharmaceuticals (6.2%). These top 5 sectors accounted for about

read on at page 136

132

POLYMERS Communiqué l October - November 2018

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VDMA Symposium on ‘From Shop Floor to Top Floor’

OPC UA – Platform Enabler for Industry 4.0

he growth of the Industrial Internet of Things (IIoT) and

Notable speakers from Indian industry, academician, OPC

connectivity between devices. This has resulted in the OPC

of VDMA implemented OPC UA, enlightened the audience

Industry 4.0 is driving the need for open and secure

Foundation’s Unified Architecture - OPC UA - increasingly being considered as the standard. Rather than replacing the standards, OPC UA complements them by creating a common layer for exchanging information.

In Industry 4.0, the machine and plant builders will use

Foundation, representative from VDMA Germany, members

on various facades of OPC UA - digitisation, standardisation, protocol, certification, data security, implementation and case studies focusing manufacturing industries.

The event in Pune started with the traditional lamp lighting by the Chief Guest, Tulika Pandey, Scientist ‘F’ & Director, Ministry of

the ‘companion specification’ element

Electronics & Information Technology,

in order to enable an information

Government of India accompanied

exchange across manufacturers. A

new machine can be integrated into

from

manufacturer

Frankfurt,

India.

In her keynote presentation on, ‘India’s

Stride into a Trillion Dollar Digital

Against this backdrop and to create

Economy’, Tulika Pandey enlightened

more awareness, building strategies

the

and roadmaps to migrate / build 4.0,

which

India jointly organised the 1st international symposium on, ‘From Shop Floor to Top Floor’ ‘OPC UA - Platform Enabler

for Industry 4.0’ on 22nd and 23rd October, 2018 in Pune and

the

different present

The inaugural session ended with

the presentation on, ‘Automation pyramid gets reshaped - Semantic Interoperability is the Key of IIoT and Industrie To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

64.5% of total inflows from Germany during

Exports from India to Germany attained a value

Delhi, Karnataka and Andhra Pradesh are the

11% as compared to the year 2016.

the last fiscal. Maharashtra, Tamil Nadu, New top investment locations for German companies in India.

In 2017, the trade between India and Germany grew by 9.93% to € 19.15 billion from a figure of

nearly € 17.42 billion in 2016. Indian imports from Germany experienced a good growth of 9% over

the previous year and amounted to € 10.69 billion.

134

way forward.

Pune

industry, OPC Foundation and VDMA

Bengaluru, respectively.

ecosystem in the country and the

the contemporary technology for

globally, for the Indian manufacturing

taken

government for creating a digital

mechanical and plant engineering

audience

initiatives

the business / machines oriented Industry

Jitendrakumar

Co-Founder, Utthunga Technologies

Bengaluru

OPC UA.

towards

Germany;

Automation Pvt. Ltd. and Smitha Rao,

model, is made possible by using called Companion Specifications for

Vice

Kataria, Managing Director, Beckhoff

manufacturer. The plug and work standardised information models, so

Global

Faath, Forum Industrie 4.0, VDMA

information is available, which does differ

Hoppe,

President, OPC Foundation; Andreas

a plant easily, since standardised not

Stefan

of € 8.46 billion in 2017. This was an increase of In 2017, the total import of machinery from Germany reached a volume of € 3.10 billion. This was an increase by 4.38% compared with To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

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ON YOUR MARK

ongratulations!

Due

your

outstanding performance and hard work, fortuitous timing,

and maybe a dash of good luck,

you’re moving into your company’s management ranks. You’ve reached the big time - and you’re absolutely petrified

by the prospect. How can you possibly be ready for this when the last thing you led was your high school committee? Unfortunately,

the

contemporary

business world is filled with such scenarios. Time and again, we see companies thrusting employees into

positions of leadership for which they have not received even the most rudimentary training.

I had the great fortune to spend 21 years

as an Army Officer. The army places great importance on building leadership

skills. I think it valuable to discuss how some

important

military

leadership

lessons can be leveraged by new Dr. Naveen Malhotra Group Head HR & CC Sintex Industries Ltd., Kalol

138

business leaders - leaders who want to

shine personally and be an intrinsic part of their company’s success.

Introduction

Every organisation’s raison d’être (reason

for being) hinges around the fact that more contenders are fighting for limited

resources. That is what human beings

have done from the beginning of mankind and this is the core purpose of any corporate or business. Therefore,

it makes sense to look for lessons in leadership,

strategy,

execution

and

communication from the Armed Forces because virtually every situation that any

organisation is facing would have been encountered and resolved in the army.

After all, the army grooms its leaders to

take men into battle without pay hikes, ESOPs or any material incentives and delivers each and every time.

The Question - Does Military Experience Translate to Leadership and Being Business Savvy? A glance at today’s most successful corporations would suggest that it

does. Many of the biggest names in the business world – Verizon’s Lowell

POLYMERS Communiqué l October - November 2018

It makes sense to look

for lessons in leadership, strategy, execution and

communication from the Armed Forces because

virtually every situation

that any organisation is

facing would have been

encountered and resolved in the army. After all, the army grooms its leaders to take men into battle

without pay hikes, ESOPs

or any material incentives and delivers each and every time.

Applying Military Leadership Skills

for Business Success

McAdam; former FedEx’s CEO, Frederick Smith and former General Motors’ CEO, Daniel Akerson - have

military backgrounds and number of top executives are ex-military officers.

What Does the Military Teach That Helps These Ex-Officers Climb to the Top of Major Corporations? Thinking of the structure of the Indian army as an

It All’ and there’s no space for the second-best, so true for our start-up world.

The army rewards failure. Only leaders who

have the courage to swim against the tide make mistakes. No good officer is written off for making mistakes or taking initiative that goes

awry as ingenuity and creativity are important to improve processes.

organisation and the various learnings which one

The army believes that no plan survives the first

is known for its tradition of ‘wisdom and valour’

have to be incorporated after the enemy faces the

could imbibe in our corporate life are that, ‘The army

and has set an example of discipline, dedication

and daring in the face of adversity’. Whenever the nation calls, they are ready. A lot goes into managing and motivating these men. The army is

one of the biggest recruiters in the world and not a single soldier is left behind; be it during the training for excellence or on the battlefield. They are one of

the most diverse workforces with men and women

belonging to all states, religions, castes, creeds

and strata of the country. The Indian army not just unites them, but also teaches them tolerance and solidarity; in fact, there are no colleagues - there are only brother-soldiers.

The army believes in the doctrine of the ‘warrior

and a winner’. In the battlefield, the ‘Winner Takes

POLYMERS Communiqué l October - November 2018

engagement, howsoever brilliant it is. Changes first offensive and counters it. It’s important to be dynamic and flexible in decision-making. This stays very true to our complex work environment, the so called VUCA.

The army believes that money can’t bind an

individual to an organisation. The ethos, work

culture and scope to achieve satisfaction are more important. Army leaders follow the dictum, ‘Know the Way, Show the Way and Go the Way, Which Means Execution, Execution and Execution’. Flexibility

and

individual

empowerment

are

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

139

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Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life... K. K. Seksaria

Managing Director Uma Plastics Ltd.

For me, poetry is... Innermost feelings’ truest reflection Mind & soul’s highest relaxation Words’ most pleasant celebration Thoughts & speech’s finest expression God’s blessed & best presentation At times, biggest source of inspiration Always highest fountain of motivation An ever-loveliest form of communication On some of the weekends, pleasant indulgence in the poetic relaxation generates lots of positive imagination and inspiration which translates new and creative ideas into acts, deeds and projects; always with internal and external joy.

Hitesh Yadav Proprietor PLASTON

Cricket teaches me to understand the meaning of a team. You need to be able to work with everybody; you don’t have to be their best friend. You can experience the fun of competition and driving towards a common goal without pushing to bond in some major way with each individual on a project. If in town, on a weekend, I am sweating it out on the fields. Cricket is my biggest stress buster and a perfect weekender for me. I learn social skills such as co-operation, communication and learning how to cope with winning and losing.

144

POLYMERS Communiqué l October - November 2018

Kamal Sharma

Business Head for Polymer Business Apar Industries Ltd.

Trekking is common for physical fitness; however, for me it is more of an endurance test. I choose to walk the unconventional path to judge my capacity for coping with situations or difficulties that come my way. In my personal experience with nature, it counterfeits the negative effects of stress we face in our day-to-day activities and is a perfect way to cleanse our mind. Trekking requires a person to be focused on the road ahead and analyse the next step as you go. This impromptu decision making helps me tackle difficulties in my day-to-day life. While trekking, I get to motivate and encourage my team to keep going. In this age of social media, trekking in an opportunity for me to have a one-onone conversation with my team. Sharing the experiences together helps have a happy memory to look back as a team. Once you reach the top of the hill, along with a sense of achievement, I get a quiet moment for self-reflection with beautiful sights and new ideas which motivates me for the future.

Jayesh Sampat Director

Elite Conferences Pvt. Ltd.

A good game of tennis with friends on a Sunday morning is a perfect way to start the weekend. Good competition, great bunch of friends, lots of laughter and breakfast thereafter, a perfect recipe for relieving stress of the week gone by and getting ready for the challenges ahead. Weekends are all about family, friends and charging the batteries for the coming week.

Hemant Minocha Director

Rajiv Plastics Pvt. Ltd.

Yoga keeps me energised through the day, focused on my tasks at hand, improves health, digestion etc. and improves my sleep cycle.

POLYMERS Communiqué l October - November 2018

145

LITTLE ACTIONS BIG RESULTS

See, Learn

and Grow

I pen down here some great learnings derived from

observations of people and situations that are instrumental in developing both, self-learning employees and effective organisations.

rganisations

continuously

work to

plan schedules in advance as best as

hard

possible.

identify

strategies and new initiatives

results in growth. These strategies are

that enhance performance, which in turn driven in well-planned and structured methods,

either

through

conversations or moments. with

everyone,

but

the door to a positive outcome.

external experts. The paths vary as per

Communicating

with

clarity

a particular organisation. Irrespective of

and precision while not going

that the most important part is to get all

Giving

the challenges and goals, we all know

into

the employees motivated and involved

transparent in our communication

but also to deliver as a team. Although

individual’s

attitude

and

learnings, listed here, are derived from

observations of people and situations

that are instrumental in developing both, self-learning employees and effective organisations. A quick summary: NN

Trying our best to be on time and

being

Not to confuse others when we

Observing surroundings keenly will for improvements.

times with different people, we come

open to learn and unlearn. The great

and

make us realise many opportunities

As we all work in various conditions and

lessons for success, provided we are

explanations.

back promptly.

of collaboration to create a learning

across some wonderful and effective

best

promise to find out and come

spirit

atmosphere cultivates a winning culture.

our

don’t have a clear answer, rather

teamwork ultimately can deliver results, the

unnecessary

with others.

not only to contribute wholeheartedly,

146

agree

respecting others’ views may open

competencies or by getting help from

Shirish V. Divgi Managing Director Plastics Machinery Asia Ahmedabad

Respecting others’ views. We may not

internal

the situational needs and challenges of

Being open to learning from all

Not

criticising

people

openly,

instead getting to the crux of the matter with facts and figures will

help people realise their mistakes on their own.

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

BIG IMPACT

All said, disruptions will happen. Faster,

wider and deeper. No business, industry, market nor any society will be immune.

Be grounded with your feet, eyes towards

spotting black swans, mind in the sky and

nose smelling new opportunities. Then be

courageous. Disruptions ‘are opportunities’ if you see them, intuitively ‘smell’ them.

Technology: Disruptor or Enabler...

We Need to Judge

here is a lot of buzz about recent technology advances. Cutting across all walks of life, there is no area touched by people in day-to-day living that has not seen great

strides in the way we do things, the way we live. We buy groceries online, draw cash from an ATM, pay bills using net banking, pay taxiwallah through Paytm and so on. We

do not manufacture also in the same way. Autoload, inprocess quality check, extensive use of I.T. and, above all, first signs of large-scale deployment of robots.

Shailesh Sheth Corporate Strategy Adviser Management & Manufacturing Technology, Mumbai

148

POLYMERS Communiqué l October - November 2018

Let’s look at it from other perspective. It took decades to

build national level businesses and truly global businesses were a relatively new phenomenon. Today, it takes mere months for a business to reach global scale. (Remember

Patanjali)? Logistics are easy to manage, billing happens

in an instant, and a digital storefront built in the US (read Amazon) is equivalent to a digital storefront in India. With

2.4 billion people accessing the internet today, 80 crore

mobile phones users in India, we shouldn’t be shocked that the pace of technology-lead disruption has picked up great momentum.

Big Disruptions; Big Opportunities Prof. Clayton M. Christensen of Harvard Business School (HBS), considered a pioneer in defining disruption, says and

I quote, “A disruptive innovation is a technologically simple innovation in the form of a product, service or business model

that takes root in a tier of the market that is unattractive to the established leaders in an industry.”

Having said that, we must also know that there are several

myths surrounding the theory of disruption. First reaction is to counter disrupt. This will not work as disruption presupposes greater customer acceptance of the new idea.

Many times, old and new ideas may also coexist, e.g.

slump sale of seats by airlines in competition with travel portals. The second stems from fear psychosis, disrupt or be disrupted. This can misguide you. In trying to disrupt competition, you may be dismantling a still profitable

business. So, the way to counter disruption may not

always be to counter disrupt. Third, as Prof. Christensen, quoted above, has said, it is not necessary that disruption is caused by something entirely new. It could happen due

to introduction of adjacent products. So, watch out for it.

Fourth is complacency. If we are far away from tech-driven businesses, we are unlikely to be disrupted. The fact may be that it is easier to disrupt such business by introducing technology as key enabler, e.g. cab aggregators, Uber / Ola. Key factor the researchers at HBS have discovered is that disruptions don’t hit suddenly. They do take time. Some hints

are always there to see by sharp and probing eyes on course of technology. Thus, it is extremely crucial to keep eyes and

ears open to all forms of developments taking place around you, which may soon find horizontal deployment in your business with disruptive effect.

At this stage, it is important to recollect what Marie Curie (Winner of Nobel Prize, 1903, in Physics and in 1911 in Chemistry) said, “Nothing in life is to be feared: it is only to be To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

MENTORING

Developing Company Culture

for High Performance Companies must understand that culture is not a vision

statement or a goal

definition. It is dynamic

and changes over time

due to the forces of social

mores and disruptions that are increasingly

frequent in today’s business

environment.

ulture is a wide concept and defines the way we do

things, the values we embrace and what we say, how we collaborate within the organisation and outside it, and

other behaviours of individuals and the organisation. It is the set

of shared values, goals, practices and attitudes that characterises

an institution or organisation. Just as in society and its unit, the family, culture is an important part in developing a sense

of belongingness and recognition of collective interests; so is it in an organisation, whether it is business, industrial, service,

social, religious, military or any other kind of organisation. Shared values and goals provide a very positive stimulus to the connected groups to do their best for achieving the best results and excellence in performance of the organisation as a whole.

Collaborative spirit instilled by a good culture in the organisation helps to minimise conflict and maximise contribution of all

individuals. Fully endorsing the statement of David Cummings, I would say that these are the profound and sustainable benefits

that dictate us to develop a good company culture and, indeed, invest in it. Jack Welch, the renowned Management Guru and former CEO of GE very succinctly stated, “There are only three

measurements that tell you nearly everything you need to

know about your organisation’s overall performance: employee

engagement, customer satisfaction and cash flow...It goes without saying that no company, small or large, can win over

the long run without energised employees who believe in the Rakesh Shah RS Coaching and Consulting New Delhi

POLYMERS Communiqué l October - November 2018

mission and understand how to achieve it...”.

Creating the Difference Good company culture makes the difference between good

153

A Personal Experience

competitive

had become totally defunct, having lost

advantage

their market share completely and were

that

completely

losing money, bleeding the whole group. to bring down the whole organisation.

the

control

was creating a culture that would make the organisations effective, productive, efficient and profitable. The management and executive tools such as cost-cutting, process re-engineering, revamping internal controls, quality improvement and serious innovations, besides aggressive marketing could come in only when and if we had resumed our sales and operations. I perceived that the primary and the first task before me was to create a culture where all employees felt cared for and responsible for collective performance and committed to company goals in a spirit of true belongingness. Despite much internal criticism, the management chose the path suggested by me and stood firmly by the decisions taken and the methodology adopted. Within one year, we began to see spectacular results and in two years and some, we conquered the lost markets and were on the top of the competition. Did I achieve that success? No. It was my team who did. It was my people at all levels. The commitment was beyond our expectations. This well-nigh sums up the huge value of developing a good company culture.

workplace

location

and

environment, and overall

outlook of how companies

work

and

treat

their

employees. They like freedom

and do not favour high levels

of regimentation. They prefer to be

places to work and the great places to

work. As a result, it also helps to get

great people on board and is a powerful recruitment tool. I read this very good

culture quote of HubSpot that says it in a simple one liner, ‘Culture is to recruiting as product is to marketing’. Employees

voluntarily

leave

organisations as they feel that the managements do not take care of them. They may also suffer from a

sense of injustice or some imagined inequities that they may hold against their

workplace.

There

are

other

elements such as family, children’s

education, location, money, status,

in an environment where they have opportunities for continued learning, innovation and freedom. Companies must,

therefore,

understand

that

culture is not a vision statement or

a goal definition. It is dynamic and

changes over time due to the forces of

that

social are

and

increasingly

disruptions

frequent

today’s business environment. The

changes may be managed when the perceptions of the managements are

sharp and quick, enabling recognition of what might need to change. Largely, the changes will take place

in any case as people change in the organisation at all levels.

promotion and increase in span of

In the words of Frances Hesselbein,

acquiring new or further learning

culture does not change because

control,

challenges,

possibilities

etc. that motivate people to quit. In most cases, it all starts with some basic dissatisfaction or disaffection.

This is frequently a product of lack of communication. To improve retention,

companies invest in company gettogethers, retreats, company clubs,

sports and games facilities, functions

that include families, annual gifts,

bonuses etc. These investments create an atmosphere of engagement and

increase the sense of belongingness among employees. They feel cared

for and looked-after and are then less likely to seek early changes.

It is generally accepted that the

154

boomers,

flexibility in terms of time,

the

Co-founder of Pardot

we could really achieve any business

of impending death, the real challenge

baby

altered. They need greater

within

David Cummings

dead sales of another, I realised that before

out of business companies in the throes

are going to be further

corporate culture first and foremost.

defunct business and revive the totally

and those of centennials

entrepreneur. Develop a strong

When I was invited to turnaround a

results in the completely demoralised and

those

only sustainable

wo companies of an industrial group

expectations

millennials are different from

culture is the

If not remedied, these had the potential

workplace

Corporate

Former CEO of Girl Scouts of the USA, we

desire

change

it.

Culture

changes when the organisation is

transformed; the culture reflects the realities of people working together every day.

Having said that, we must also consider how a company’s culture should be

developed. While culture will develop

on its own if nothing is done about it, any organisation would like to establish a culture that is aligned to

its vision and goals. This is important To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l October - November 2018

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EXTRAORDINARY TECHNOLOGIES FOR TODAY’S PLASTICS

WAY FORWARD

It is becoming very important to convert our present society systems based on mass

production, consumption and waste into a recycling-oriented society system based on

recycling and reuse. Packaging technologies must be developed or improved in accordance with standardisation efforts, such as establishing related laws and regulations, and the quantification of the LCA technique.

Packaging Technology and Design Pierre Pienaar President World Packaging Organisation

158

For Societal and Business Needs POLYMERS Communiqué l October - November 2018

e continue to move towards environmental

existing technologies rather than by developing new

networked information as the packaging

developed to address the 5 ‘R’s by defining the recycle

conservation, an aged population and highly

industry is required to review the social significance of packaging for development and improvement in

harmony with society. Our need for food safety and reassurance, environmental consideration and universal packaging design is now increasing more than ever

before. There is a growing tendency to consider the social and environmental compatibility of packaging

among consumers as well as among people of the industry, government agencies and academics. We

are in the century of the environment. It is becoming very important to convert our present society systems

based on mass production, consumption and waste into a recycling-oriented society system based on recycling and reuse. Significant work has been done these past 15 years on recycle, reuse, reduce, refuse

and repurpose in packaging and other industries. The participation of local municipalities and consumers

as well as people in the industry is extremely vital in

addressing these tasks. We need to teach our children and grandchildren. It needs to become way of life by all of us.

There is a greater consideration for seniors and disabled people which is becoming a great movement

in society along with the environmental issue. The

packaging industry began full-scale efforts a few years ago. The packages created from these efforts are called universal design packages, which have been used for food and toiletries.

Along with the two streams of environmental compatibility

and

universal

packaging

designs,

development of packaging technologies specified for ensuring food safety and reassurance has been

advancing in recent years. Packs that have been

developed for reducing the environmental load include eco ink (aroma-free ink, aqueous printing ink and soy

ink) and biodegradable plastics that decompose due to micro-organisms in the ground or compost. In general, packaging materials complying with the needs of

society are mainly created by improving or advancing

POLYMERS Communiqué l October - November 2018

technologies. What types of packages should be ratio and setting the numerical target goal for each product becomes a challenge that each enterprise is to address as a priority.

Since consumer participation becomes extremely

important in environmental considerations, packaging technologies must be developed or improved in

accordance with standardisation efforts, such as establishing related laws and regulations, and the

quantification of the LCA technique. Although we may not want laws to inhibit pro-activity, we do need them for control, adherence and consistency.

Technologies Considering Seniors and Disabled People Packaging considering seniors and the disabled, as represented by universal or accessible design, must be

designed for everyone to easily use, irrespective of age,

capability and lifestyle. Packaging has responded to these requirements by improving or advancing existing technologies, such as convenience for everyone to use,

e.g. notched paper containers for drinks, easy-to-grip

bottles provided with an indentation for easily grasping the plastic bottle and package containers with notched

sides so users can differentiate similar package containers from each other to prevent improper use.

Another equally important aspect is improving the technology for tamper-proof seals that can easily detect the breaking of the seal or opening of the package to guarantee a hermetically sealed packaged container

and child-resistant technology to prevent children from

easily

manipulating

or unconsciously.

packages,

consciously

The evaluation method for universal and accessible designs

and

the

standardisation

design

guidelines considering seniors and disabled people To know more, please subscribe to Polymers Communiqué at

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159

OVER-THE-SEAS

Indian Plastics Export

Registers Impressive Growth India’s plastics export jumps 31.6% in April 18 - September 18

(H1 2018-19) to USD 4.59 bn as per The Plastics Export Promotion Council.

ndia’s plastics export posted a growth

According

the period April 18 - September 18

merchandise exports in H1 2018-19.

of 31.6% at USD 4.59 billion during

(H1 2018-19) as against USD 3.48 billion

in the same period during H1 2017-18, registering a faster pace of growth than

the overall merchandise export growth from India as per The Plastics Export

Promotion Council (PLEXCONCIL). During H1 2018-19, India reported merchandise exports

worth

USD

164.04

billion,

up 12.5% from USD 145.75 billion in

H1 2017-18.

formed

2.80%

PLEXCONCIL, of

India’s

plastics overall

The growth in India’s plastics export

has been primarily boosted by higher

shipment of plastic raw materials, plastic sheets, films, plates and packaging materials. During H1 2018-19, 23 out of the top 25 destination countries

recorded year-on-year growth in plastics export from India.

Exports to China, Vietnam and Mexico

witnessed high growth rates ranging between

H1 2018-19 period.

140%

during

the

Ravish B. Kamath, Chairman, PLEXCONCIL says, “China, United States and United Arab Emirates continue to be top-3

destinations for India’s plastic products.

These three countries accounted for 27.5% of India’s plastic product exports, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

Education is the most powerful weapon

which you can use to change the world. Educate Every Child...

162

POLYMERS Communiqué l October - November 2018

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Events 11th PLASTIVISION INDIA 2020

Indplas’18

Interplastica 2019

IPLEX’19

30th November – 3rd December, 2018 Eco Park Exhibition Ground, Kolkata, India

29th January 01st February, 2019 Expocentre Fairgrounds, Moscow, Russia

23rd - 25th August, 2019 Bangalore International Exhibition Centre, Bengaluru, India

16th - 20th January, 2020 Bombay Exhibition Centre, Mumbai, India

ARABPLAST 2019

Indiaplast 2019

T-PLAS 2019

Plast Alger

5th – 8th January, 2019 Dubai World Trade Centre, Dubai, UAE

28th February – 4th March, 2019 India Expo Centre, Greater Noida, Delhi NCR, India

18th - 21st September, 2019 BITEC - Bangkok International Trade & Exhibition Centre, Bangkok, Thailand

9th - 11th March, 2020 International Conference Center of Algiers Abdelatif Rahal CIC, Alger

IPF Bangladesh 2019

Propak Africa 2019

K 2019

Indoplas

17th - 20th January, 2019 International Convention City Bashundhara - ICCB, Dhaka, Bangladesh

12th - 15th March, 2019 Expo Centre Nasrec, Johannesburg, South Africa

16th – 23rd October, 2019 Düsseldorf, Germany

2nd – 5th September, 2020 Jakarta International Expo (JI Expo), Kemayoran, Jakarta, Indonesia

Plexpo India

CHINAPLAS 2019

Plastics & Rubber Vietnam

17th - 20th January, 2019 Bombay Exhibition Centre, Mumbai, India

21st – 24th May, 2019 China Import and Export Fair Complex, Pazhou, Guangzhou, PR China

27th - 29th November, 2019 International Center for Exhibition (ICE), Hanoi, Vietnam

164

PLASTINDIA 4th - 9th February, 2021 Pragati Maidan, New Delhi, India

POLYMERS Communiqué l October - November 2018