POLYMERS Communique - Aug-Sep 2019 by Polymers Communique

A CUSTAGE I N I T I A T I V E Aug - Sep 2019 l Issue 5.6 l ` 150

ANNIVERSARY EDITION

‘Leaky Pipeline in Way of a Women CEO’ Opines Indra Nooyi formerly CEO, PepsiCo

s Busines Harvard Pages Review

lendar: der’s Ca The Lea roach to O’s App One CE lendar g His Ca Pg 70 Managin

LEADERSHIP SPEAKS

Dr. Stefan Engleder CEO Engel Holding Gesellschaft M.B.H.

Helmut Huber COO Brückner Maschinenbau

Filippo Zuppichin CEO Piovan Group

Petra Cullmann Global Portfolio Director Plastics & Rubber Messe Düsseldorf

Samir Gandhi MD & CEO Gandhi Automations Pvt. Ltd.

Manfred Hackl CEO EREMA Group GmbH

Phillip McDivitt CEO Ascend Performance Materials

Kamal Tandon Executive Director (Mktg. PC & Retail) GAIL (India) Ltd.

Markus Gschwandtner CEO Brückner Servtec

Gerhard Hehenberger CEO ECON GmbH

Special Supplement on Toshiba Machine with this Issue

CONTENTS

Aug - Sep 2019 l Issue 5.6

It’s Business

Speciality Today is Commodity Tomorrow

Markus Gschwandtner, CEO, Brückner Servtec

This time every 3 years, the weather bears a ‘K’ish feel for the plastics industry. The industry looks to this global platform

for industry leaders to rub shoulders and address industry concerns and maximise the opportunities. We decided to speak to some of the global champions of this industry and

understand their thoughts on myriad of topics relating to business. Some of their thoughts and ideas may be useful

to the readers and help navigate through this challenging phase for better business growth. Mission achieved for POLYMERS Communiqué. Getting all these stalwarts in

one frame was the best way, we thought, to celebrate our

HBR PAGES

‘Leaky Pipeline in Way of a Women CEO,’ Opines Indra Nooyi

Presented by POLYMERS Communiqué in syndication with The New York Times

IN SYNC

Flexibility: Hallmark of Today’s Petchem Plants

Kamal Tandon, Executive Director (Mktg. PC & Retail) GAIL (India) Ltd., Noida

NYT CORNER OFFICE

Helmut Huber, COO, Brückner Maschinenbau

5th Anniversary!

UNDERSTANDING TOMORROW

The Leader’s Calendar: One CEO’s Approach to Managing His Calendar

Presented by POLYMERS Communiqué in syndication with Harvard Business Review

ROUND THE BEND

Future of Pelletising to be Unveiled at K

Gerhard Hehenberger, CEO, ECON GmbH, Austria

Phillip (Phil) McDivitt, CEO, Ascend Performance Materials,

Digitalisation will be Fundamental for Recycling of Tomorrow

A FINE MIX

Dr. Stefan Engleder, CEO

Filippo Zuppichin, CEO, Piovan Group, Italy

THE SHOW

Petra Cullmann, Global Portfolio Director

100

AUTO-MATE

MINDSET

Continue to Innovate Even During Slowdown

USA

Business on Mind, Family at Heart... Engel Holding Gesellschaft M.B.H., Austria

India: Important for ‘K’ and the Globe

Plastics and Rubber, Messe Düsseldorf, Germany

JOINT STEP

Manfred Hackl, CEO, EREMA Group GmbH, Austria

NEW ROAD

Bio-resins to Present a Big Opportunity

Automation, Need-of-the-hour for an Efficient Supply Chain

Samir Gandhi, MD & CEO, Gandhi Automations Pvt. Ltd.,

Mumbai

NEXT GENERATION INJECTION MOLDING CONTROL office.in@br-automation.com | +91-20-41478999

A++++ A+++ A++ A+

ENERGY

POLYMERS Communiqué l August - September 2019

104

RESEARCH REPORT

Printed and Published by

POLYMERS Communiqué Survey Services

112

FROM THE ARCHIVES

Current Management Practices in the Polymers Industry (CMPP 2019)

Prof. M. M. Sharma,

Emeritus Professor of Eminence, Institute of Chemical Technology, Mumbai

118

Truly a ‘cover’ that covers.

is learning from others’ experience.

And if they are opinion leaders, it can’t get better. That’s what we have done with our 5th Anniversary edition! A compilation with no parallel.

Going Full Circle: Borealis Foam Solutions Perform Within a Circular Economy

Jeroen Frederix, Global Business Development Manager

PO Foam, Borealis AG, Belgium

124

Sulfur as a Monomer for Making Polymers

127 130

Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com

BUSINESS enabler

Afro-Asian Convergence at PLASTIVISION INDIA (PVI) 2020

138

TECHNOLOGY SHOWCASE

In series...

Shailesh Sheth, Corporate Strategy Advisor

140

Rakesh Shah, RS Coaching and Consulting, New Delhi

Capacity or Capability? A Critical Choice; A CEO’s Dilemma Management & Manufacturing Technology, Mumbai

HR Strategies: How can an Organisation Build Ultimate Competitive Advantage

Prof. (Dr.) N. C. Saha formerly Director at Indian Institute of Packaging N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd. Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.

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Dr. Naveen Malhotra, Group Head HR & CC Sintex Industries Ltd., Kalol

156

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Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

Building a Powerful Marketing Team

144

Advertising Sales - International

USA Manisha +1-908-720-3510 manisha@polymerscommunique.com

Brückner Maschinenbau at K 2019

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NEW LANDSCAPE

Vetcha Ravikanth, Assistant Vice President (Business Development), Reliance Industries Ltd., Navi Mumbai

Advertising Sales - National

New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com

Business Opportunities for PP Non-Woven Geotextiles and Extruded Geogrids

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Dr. S. Sivaram, Former Director, CSIR-NCL, Honorary Professor and INSA Senior Scientist, Indian Institute of Science Education and Research (IISER), Pune

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Under the Cover

Invent, Innovate, Inspire Morning Walk for Every Corporate in the Petchem Business

Manish Chawla manish@polymerscommunique.com

Recycling: The Holy Grail

S. K. Ray, Hon. Secretary & Member of Executive Committee, Indian Centre for Plastics in the Environment (ICPE), Mumbai

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News

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BUSiNESsTOONS

RETRO

Golden PAGES

Events

136

152

160

Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. The maps, if used, in this document are only a pictorial representation, not to scale and do not indicate any geographical boundaries. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.

Mind Speak

Rakesh Shah

formerly Managing Director Pvt. Ltd. at Windmöller and Hölscher India

the CEOs Among countless challenges facingtradit ional,

Rajesh Nath

Managing Director German Engineering Federation (VDMA) India Office

Prof. (Dr.) N. C. Saha

formerly Director at Indian Institute of Packaging

The

challenges being faced by CEOs industry of the plastics packaging on one n etitio comp et mark stiff are nts of hand, and compliance requireme terms of environmental regulations in lity (EPR) extended producers’ responsibi xt, CEOs on the other. In today’s conte attention would need to focus their affordable innovative, develop to holistic technologies to make the consumer postge mana to oach appr proper packaging waste by way of ling to collection, segregation and recyc concept. implement the ‘cradle-to-cradle’

N. K. Balgi

formerly President & Director at Ferromatik Milacron India Pvt. Ltd.

Arvind Mehta

Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

The plastics industry is today facing two

major challenges. One, general slowd own in the manufacturing sector and second, there is no clarity on the envir onment compliances. Demonetisation, GST introduction, GST refund and its compliance are few concerns. Bank lending is also an issue beca use of the environmental concerns. Custo mers are trying to use supplier’s money. Export incentives are reducing. Bank support is less. Maintaining higher prod uctivity is a challenge in these times; reducing employee cost is not an easy. Thes e are the challenges for CEOs of toda y. The silver lining is the 130 crore popu lation of India and export opportunities because of China - US trade war and weak ening of the Yuan.

Pushp Raj Singhvi

For CEOs, especially from small and mediumsized companies, it is hardly possible to check the daily flood of informatio n on new trends for its relevance to their own business, whether it is an opportunity or a threat. This applies not only to new techn ologies, but also to changes in society, economy, ecology or politics. In the digital era, many roles that exist today won’t exist in the futur e. And the new roles, which no one had forecasted a few years ago, will emerge. With out a crystal ball, CEOs must invest in continuou s learning for their employees.

Arvind Mehta

the are responsible to lead sustained organisation on the path of profits to growth, while operations make Performing keep investors’ interest alive. mes a to meet these objectives beco sociochallenge in the ever-changing Evolving environment. economic a need advancements technological ficial bene be could they as h watc constant disruptive when harnessed, or, could be if ignored. a strategy While an organisation works with portfolio of to serve certain markets with a imperative products and services, it becomes to respond to keep the organisation ‘agile’ in ‘agile’ to the situation. Organisations rema and remain when people are motivated engaged by acquiring required skills. n has to The leader of an ‘agile’ organisatio ‘learner’ and remain a good ‘listener’, a good well-connected with people.

CEOs

Rajesh Nath

Rakesh Shah

N. K. Balgi

of today, most are completely . A CEO’s only dressed in a new attire ing. That foremost challenge is in team build maximum means hiring the right people for disruption. performance. Next is managing information Today, it is technology, especially Third, is to technology led disruptions. organisation ating innov y nuall conti a e creat is the That s. selve them ating and innov increasingly only recipe for survival in an ys been so. competitive world. It has alwa challenge. Staying competitive is another not unto the Last, but not the least, glory is onment that death. Survival in a tough envir outdated on can render the skills of a CEO workplace asing incre gh throu basis a daily in the and, s nnial mille by ed spurr changes, upcoming near future, expectedly from the wave of centennials who promise the next and mange change, and to continue to lead . In the changes is another big challenge maintaining process, avoiding a burnout and a cognisable work-life balance can also be . enge chall us serio and

S. K. Ray

formerly Sr. Executive Vice Presid ent (Polymers) at Reliance Industries Ltd.

CEOs across the world are faced with a major dilemma of reconciling multiple stakeholders’ interests. The capitalist’s paradigm of focusing only on share holders’ value is increasing being chall enged. A group of global CEOs have decla red multiple business goals involving all stakeholders like customers, community, employees, suppliers etc. To this, is added the dimension of environment. This has made the role of CEOs extremely complex. Many of them are arguing that focusing on maximising shareholders’ value on a sustainable basis would address the interest of other stakeholders as well.

S. K. Ray

Prof. (Dr.) N. C. Saha

Feedback Received the POLYME RS Communiqu é June - July, 20 issue. Excellent! 19 Every issue is be tter than the pre one. Congratulatio vious ns & best wishes! Rituraj Gupta

ine. ué magaz ommuniq LYMERS C PO and e th ia d In ith sociated w ich covers ssing, ed to be as dustry wh in as ce le s ro p ic p e st s ar la ic st We to the p all the pla of edicated to bring umbrella azine is d ji’s efforts der one n la u aw The mag rs h lie C p p ish ologies su n an l ch M ia te er r. at M . from raw m the world h updates uring and ine whic l. All the manufact e magaz successfu th y machine ch b u m arket. m ry ared ve sh e th is e f ar ia o nces print med and flow d confere reader to e trend itions an elps the stand th h er d s to exhib n u w ie rv to te in er ad h re g u e n thro helps th interactio er. azine. leaders’ m the lead niqué mag o fr Industry n ar le d S Commu an ER e M g d LY le PO gain know ation with our associ linde forward to t! k o es b lo Swaraj Ga t. Ltd. e e W l th Pv e team al ) ia ag d st u (In C ik h stechn We wis Extrusion Theysohn

Plastivision India

2020

POLYMERS

Communiqué is the favourite polymer s industry magazine of our office as it captures variou of the ound backgr ic conom socio-e trends, as well as region in a very interesting fashion. articles on We particularly are a big fan of the machinery, innovation and technical know-how on wish great We al. materi raw as well as sing proces d to read all success to the publisher and look forwar . uniqué Comm ERS POLYM of s edition future

Satendra Singh

Borouge (India) Pvt. Ltd.

I receive the m agazine on a regular ba It is very sis. informative for our in excellent pr dustry, inting and binding qu ality also. Shrikant W

JRD Printpac

ani

k Pvt. Ltd.

nt platform is an excelle Communiqué ing plastics ng ha t-c fas the overview of an ve ant articles illi ha br to nds and ring latest tre urney helps jo industry. Cove eir th g in ders and shar ine not of industry lea y. The magaz in the industr ds in m mics, sh na fre inspire the current dy keep up with es for tiv ec rsp pe only helps to of fresh s in seeding team. but also help Kudos to the y. str du in ng Gupta the ever-evolvi

POLYMERS Com muniqué is a very inform magazine on ative plastics, plas tic products processing , plastics and custom ers. The m focuses on agazine different ty pes of m moulding m oulds, achines and the custom products. Th er ende magazin e also focu current trend ses on s and techno logies in the The magaz market. ine provid es the in on domestic formation / internatio nal trade fa conferences irs and to bring th e mutual cu closer. Finally stomers , it touches all the sector plastics indu s of the stry and he lps customer either by ad business, vertisement or by upda the knowledg ting with e. Ramesh Kulk

POLYMERS

Bharat Fritz

Akshay

BHI Petrochem

POLYMERS Comm uniqué is a good and informative m agazine; well printed on go quality paper. od

arni

Werner

it was thought st time, I fir e sed th r rp tly su ri ine fo the magaz as pleasan When I saw ational magazine and wdian publication which rn as an In azine very some inte that it w the mag iscovered ard. I find d an st when I d al ation of intern lan ed. was truly well-edit Deepak Ja Ltd. d an e iv s ic st informat la P & Linc Pens

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AAREM Engine

ering

POLYMERS Communiqué l August - September 2019

The World’s No. 1 Trade Fair for Plastics and Rubber

H o m e o f I n n o v a t i o n . K

2 0 1 9

No matter what your focus is – circular economy, digitalisation, Industry 4.0, lightweight construction, additive manufacturing, advanced materials or other forward-looking topics in the global plastics and rubber industry – K 2019 is the place to be to scout for new solutions. The fascinating forum for innovation and investment. The industry’s most important business platform. Around 3,200 international exhibitors offer you the latest in research and development. Welcome to the show! www.k-online.com/ticketing

Messe Duesseldorf India Pvt. Ltd. Centre Point 7th floor Junction of S.V. Road & Juhu Road Santacruz West _ Mumbai 400 054 Tel. +91 (0)22 66 78 99 33 _ Fax +91 (0)22 66 78 99 11 messeduesseldorf@md-india.com

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News Digest Arburg hands over 50th Allrounder to Glänzer who manufactures plastic products from 0.5 to 1,500 grams for varied industries

ARLANXEO, a company in performance elastomers, spotlights new mobility solutions at K 2019

Autotech-Sirmax Launches a Wide Range of Engineering Thermoplastics Compounds and a Product Design Centre in Pune

utotech-Sirmax announced

the

India

launch

recently of

its

complete range of speciality Engineering

Thermoplastics Compounds (ETPs) in the Indian market using technology from

Sirmax S.p.A., Italy. The launch coincided

as glass fillers, minerals, glass beads,

mineral fibres and combi-hybrids. All the ETP compounds are also available with custom colours, UV/heat-stability, fire-retardant,

HSLR/HSL

hydrolysis-

resistance, impact-modified, high-flow, special

aesthetics,

conductivity etc.

thermal/electrical

compounding plant at Valsad, Gujarat

the automotive (Passenger car, 2- &

fully-automated

and Palwal (near Delhi), now with an

annual compounding capacity of over

40 KTPA. The company (a joint venture

for their ETP compounds. This launch also augments its full range of polypropylene compounds

which

Autotech-Sirmax

continues to supply to major OEMs and

Tier-1s in India since 1980s along with its proprietary range of LFT - Long-Fibre Thermoplastics compounds.

A-B

with fillers and reinforcements such

As a one-stop-shop for all thermoplastics

state-of-the-art,

use the ISO and DAFNE brands of Sirmax

Brüggemann will present its latest developments in performance-enhancing, cost-effective additives for both, virgin polyamides and polyamide recyclates at K 2019

etc.). All these compounds are available

with the opening of a newly expanded,

between Tipco Group and Sirmax) will Baumüller has integrated an individually and safely parameterisable delay time into its new safety modules for increased machine availability

blends (PC/ABS, PC/PBT, PA/ABS, PPE/PS

With

significant

manufacturing

and

investments

technology

compounds, the company supplies to 3-wheelers, EVs, commercial vehicles,

Indian Railways, hybrids vehicles etc.), electricals lighting,

(Switches,

contactors,

switch-gears,

circuit-breakers

etc.), appliances (Washing machines, refrigerators,

air-conditioners,

power-tools,

furniture,

smartphones,

tablets

dish-

washers, water-purifiers, heaters etc.), building

construction, electronics (Laptops, PCs, etc.),

products and sporting goods.

medical

Autotech-Sirmax Product Design Centre in Pune

With renewed focus on light-weighting,

Indian market a wide portfolio of ETP

and Bharat VI compliance, Autotech-

India, the company now offers the

compounds based on polyamides (PA6, PA66 and PA blends), styrenics (ABS, SAN etc.), polycarbonate (PC), thermoplastic

polyesters (PBT, PET) and speciality

electric vehicles, ELV / emission norms

Sirmax has set-up a Product Design Centre in Pune. This centre works

closely with OEMs and TIER-1s to deliver significant design inputs on several

POLYMERS Communiqué l August - September 2019

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䄀㄀䄀䴀䴀䐀䄀䤀渀搀氀䌀漀洀瀀氀攀砀Ⰰ 䴀䴀一愀最愀爀Ⰰ 䬀愀渀挀栀椀瀀甀爀愀洀㘀㌀㈀㤀Ⰰ 吀愀洀椀氀一愀搀甀Ⰰ 䤀渀搀椀愀⸀ 倀栀㨀㤀㤀㠀㘀㐀㄀㌀㠀⼀㤀㌀㐀㠀㠀簀䔀洀愀椀氀㨀椀渀昀漀䀀瘀椀瘀愀氀氀瀀⸀椀渀

ongoing projects, including support

and

concept design, process simulation,

industry in India and the subcontinent

for

Digest Burgsmüller GmbH, a subsidiary of the KraussMaffei Group, builds new production site in Einbeck; a modern manufacturing plant with optimised production to Industry 4.0 standards for its future-oriented business

environment-friendly

solutions,

MoldFlow® Support and CAE / FEA

tools for structural, vibration and impact simulations. The centre is currently

running over 30 projects for various components

and

assembly

which use its ETP compounds.

systems

Several years ago, the company also established a Materials Development

Centre at Valsad which is equipped

with high-speed laboratory twin-screw extruder and is supported by full Quality Assurance Laboratory for material testing which

BUSS’s new COMPEO 88 and COMPEO 110 kneaders for plastics and elastomers are to be introduced at K 2019, adding two higher throughput models to the COMPEO range of compounding systems

thermal,

covers

physical,

electrical,

mechanical,

rheological

colour testing.

and

Aerodry Group Foray into Heating and Cooling Business

erodry Group has recently signed a co-operation agreement with

Nova Frigo Engineering S.r.l, an Italian

Clariant HYDROCEROL® CFA masterbatches cut plastics content in packaging by 10%; the finer and more durable foam-cell structures make it possible to cut resin use and reduce part weight

B-C 28

equipment

for

over

markets. With this co-operation, Aerodry

shall be strengthening its position in heating and cooling business vertical.

The Aerodry Group is already working successfully since a decade, for advance technologies, with their co-operation partner from Europe, Ferlin Plastics Automation BV, The Netherlands in area

of gravimetric batch blending and with Bolder Automation GmbH, Germany for extrusion process control applications.

B&R, Building Smart Machines and Factories to Drive Business Outcomes

facilitate

the

shift

towards

industrial automation and digitisation,

B&R India held an Innovation Day event

on 12th July, 2019 in Ahmedabad, one

of India’s premier manufacturing hubs. This conference was dedicated to the topic of smart manufacturing.

company based in Brescia near Milan

The event commenced with some

in industrial refrigeration. The new

CEO,

having over 43+ years of experience company

shall

manufacturing

heating and cooling solutions in their

new plant which is coming up in Noida in the National capital region. Aerodry

Group

leading

manufacturing company offering wide

range of process automation solutions Coperion K-Tron is proud to announce a completely new K3 line of vibratory feeders for dry bulk solids which will be exhibited at K 2019

auxiliary

21 years for the plastics processing

inspiring words from Hans Wimmer, B&R.

highlighted

various

B&R accomplishments in 2018 and explained how B&R innovations help customers around the world enhance productivity,

improve

quality,

avoid

unplanned downtime and get ready for

Industry 4.0. He was followed by Jhankar Dutta, Managing Director, B&R India who illustrated the many benefits of digitalisation for manufacturers. In a talk

titled ‘Innovation for High Performance’, Shirish V. Divgi, Managing Director,

Milacron India, Plastics Machinery Asia explained how corporate innovation

leaders can build a high-performing

POLYMERS Communiqué l August - September 2019

innovation team. Session topics covered the

Digest

for

digitisation,

various

and user experiences. A

Davis-Standard introduces DS-Blend feedscrew design that improves the performance of a single screw extruder for demanding applications by providing distributive and dissipative melt mixing

need

automation trends, smart technologies well-received

featured

experts

panel

discussion

from

numerous

industries speaking on the topic of ‘Building Smart Machines and Factories: Concept

Implementation’.

The

panelists shared with the audience

the current status of Indian machine manufacturing, short-term and longterm challenges, along with the benefits and importance of digitalisation.

DSM will show at K 2019 how it is using its sciencebased competences to develop innovations to both, address the needs of its customers and tackle the world’s major challenges

Vinay Bansod, CTO, Windsor Machines

Ltd. spoke on the topic, ‘Value Creation for Customers through Digitisation and IoT’, noting the growing importance

D-E

production line, from the pressing

plant to bodywork shell construction to assembly lines.

Some of the attributes of the Gandhi

Mishra, Director, Kalpvrux Converting

door includes its integrated operations,

delivering value to customers. Anup

Solutions brought to attention various along with a few success stories from his

company’s journey with B&R solutions. B&R’s

industry

experts

presented

innovations such as integrated machine vision,

human-track

collaboration,

hypervisor, digital twin and industrial

IoT with ABB ability, which helps in creating successful digital enterprises.

Innovation Day at Ahmedabad proved to be an event full of insight for India’s manufacturing SMEs and MSMEs.

achine

protection

doors

are

production - they are required to meet stringent safety requirements. But while

they primarily protect personnel from accidental injury during the production

process, they can also guarantee a faultfree and reliable production process. industry

space saving features and efficient opening and closing. They are high speed doors that protect men and material

from

accessing

in-motion

automatic machines area. This door

is especially developed for robotic or

automatic machine areas and can be installed besides safety barricades or walls. The prime machine protection

door improves automation by isolating the

area,

meeting

high

industry

standards and reducing accidents. A durable and robust structure is designed to last in an industrial environment.

elican Rotoflex offers convertors

found in many areas of industrial

automotive

Automations’ prime machine protection

Pelican ACROSTAR Dual Turret Slitter Set for a Global Launch at K 2019

Gandhi Automations’ Machine Protection Doors Protecting People and Enhancing Productivity

The

them differ at every step of the

of flexibility, quality and efficiency for

With close to 150 participants, the Ettlinger, a member of the Maag Group, will unveil at K 2019 the brand-new ERF 1000 high performance melt filter for very high throughputs in recycling applications for plastic materials

and safety. Safety requirements and the production demands put upon

aspects of ‘Creative Converting Solutions’ DuPont T&I will present at K 2019 innovationdriven solutions for ground-breaking product applications in the areas of advanced mobility, enabled connections and smarter healthcare

between low-cost production, efficiency

torn

another reason to cheer with its

cutting-edge New

machine

Generation

Slitter

ACROSTAR with

Dual

Turret winder. With a maximum speed of 700 MPM, the turret facility offers unprecedented continuous production. Improved

productivity

Modern

turret

and

minimal

downtime are its key differentiators. technology

with

the rewind reel changeover within

POLYMERS Communiqué l August - September 2019

owning such as feature packed slitter.

Coming from the house of Pelican Rotoflex is a big assurance.

Digest

The ACROSTAR launch at K 2019 will be a defining moment as the world

Henkel and Sonderhoff are presenting their filter manufacturing products on a joint stand at FILTECH 2019, so that users can benefit from highly effective customised solutions for the entire filter production system from a single source

will

30 secs adds significantly to the machine output, while minimising the traditional bottleneck in the slitting area.

Meusburger will feature the new and one-of-a-kind configurator for hot runner moulds at K 2019

H-M

this

Uflex Unveils its New Global Initiative ‘Project Plastic Fix’ Designed to Keep Plastics in the Economy, Out of the Environment

differential winding shaft technology combination for a precise winding.

the company part of a solution to keep

load cell for feedback, coupled with the

The

equipment

versatile

and

optimised to mount with all three-

mongst

exclusive

gathering

held at New York’s Core:Club, Uflex

launched its big plans designed to make plastics in the economy and out of the environment.

slitting options on board; cut in air, cut

Aptly named ‘Project Plastic Fix’, Uflex’

is equipped with best-in-class servo

aims to clean up plastics waste and

(six servo axis) from Siemens. Energy

economic value, thereby creating a

part of this product development, by

becomes wealth’.

in groove and rotary cutter. Machine

pioneering

motors and motion control systems

convert it into products that have an

consciousness has been a fundamental

circular economy. In essence, ‘waste

integrating latest generation electronics,

Uflex will eradicate plastics waste in four

motion controller and servo motor with Kraiburg TPE presents custom-engineered thermoplastic elastomers with halogen-free flameretardant technology that makes it possible to produce hard/soft components with direct adhesion to PA

cognisance

The closed loop tension control using

provides the user with just the right INEOS Styrolution, introduces the new Zylar 631, a new member of its Zylar® family of MBS (methyl methacrylate butadiene styrene) materials which has an excellent combination of product properties making it the material of choice for a range of household and healthcare applications

take

Made-in-India marvel!

common DC bus ensures low energy consumption.

Measures

comply

to global safety norms are integral to the ACROSTAR.

sustainability

initiative

distinct ways through a mix of various methodologies it already practices, such as, recycling plastics waste into granules further used to make over 10,000 household

and

industrial

products

Clearly understanding the requirement

like road dividers, outdoor furniture,

operation, the equipment is integrated

reprocessing plastics waste into fuel

with the reel unloading system.

that emits zero greenhouse emission;

to increase productivity with ease in

dustbins and many more useful articles;

with the reel push-off system coupled

through a process called ‘pyrolysis’

The

reliability

furthered

the

minimal

product

dependence

on third parties. An in-house modern engineering critical

workshop

parts;

build

automation

the

and

collecting

and

converting

plastics

bottle waste into green upto 100% PCR

grade packaging film Asclepius™; and converting plastics waste into 100% biodegradable biomass.

programming are other crucial areas

that are well serviced using internal capabilities. The end result being a slitter par excellence.

With production runs having witnessed huge success, the converting industry will be delighted at the prospect of

POLYMERS Communiqué l August - September 2019

Uflex induced ‘Project Plastic Fix’ is

ensure that it gets recycled and reused

have the technology to make plastic

without affecting the ecology.” He

the only project in the world that shall

Digest

recyclable as well as biodegradable.

“We are trying to achieve a world Mitsubishi Chemical will bring its motto ‘KAITEKI Value for Tomorrow’ to life for customers and guests at K 2019

Moretto provides K 2019 visitors with an overview of unique solutions and systems, consisting of energy-saving technologies and 4.0 control and management devices, essential tools for an efficient and sustainable production

where you don’t see plastics where

it isn’t supposed to be. As a plastics manufacturer, we are trying to get to

fixable, achievable and there will come a time when we will look back and not believe that this problem ever existed.”

International, the global manufacturing

menace,

is a problem that can be solved - it’s a

consumer

behind us, but we have to engineer

Plastic Fix’, the only requirement from

it’s a challenge, there are avenues, but

while the rest can still be addressed with

take a combination of technology,

making a small little effort of segregating

problem. Corporate choices and citizen

a lot simpler for companies like ours to

FlexFilms

behaviour that adds to plastics waste

arm of Uflex. “We believe that plastics

concludes, “A change in the way the

global catastrophic risk that we can put

make a lot of difference. With ‘Project

ourselves out of the problem. Although

the consumer will be of waste sorting,

technology alone isn’t enough. It will

Uflex’ four different approaches. Just by

plastics

our waste before disposing it, makes it

Vice

Chairman

and

people

CEO,

solve

this

Anantshree

thinks

and

Chaturvedi

behaves

will

behaviour are part of the solution.”

make sure all the plastics waste falls into

Also making ‘Project Plastic Fix’ unique

consumers need to be made today!”

will be done by individuals directly engaged by Uflex, thus eliminating

the ‘middleman’ that typically would see the largest benefit from these

transactions. Importantly, ‘Project Plastic

Fix’ contributes to poverty alleviation

as the person responsible for collecting maximum return. To this, Anantshree

M-P

message that the problem of plastics is

Emphasising on the issue of human

and depositing the waste, receives the Polyone introduces Excelite™ IM chemical foaming additives for a wide range of injection moulded polymers, including olefins, PVC, polystyrene, PC/ABS and high-heat materials

continues, “The project advocates the

that goal,” says Anantshree Chaturvedi,

and different is that waste collection OCS, at K 2019, will celebrate the trade fair premiere of the new X-ray pellet scanner XP7, which impresses with its X-ray technology and new design

in the economy, in a variety of ways,

Chaturvedi

commented,

“Waste

collection is more about economic value. When we think of waste management

as an unimportant thing, it becomes a burden on all those who have to deal with it.”

The initiative is being piloted in India, Poland and Mexico, to begin with. Uflex

will be looking at additional locations along the U.S. East Coast and in the

the right place. But these changes by

Commitments Demonstrated Live at the Mega Open House of the Rajoo-Kohli LAMEX Series of Extrusion Coating and Lamination Line

or Rajoo-Kohli, it’s results derived at

the maiden open house conducted

at the Rajoo Engineers Ltd. premises. The two-day open house conducted on 5th and 6th September, 2019 met with

resounding response and grand success. Convertors from all over the country

converged at Rajkot to see for the first time, live, history being made when the 1st truly Made-in-India Extrusion

Coating and Lamination machine (ECL) was unveiled.

United Kingdom later.

“I believe that while plastics cannot be removed from everyday living, it

can be used responsibly. We can have

a solution to use the plastics that the world has already manufactured and

POLYMERS Communiqué l August - September 2019

Seeing the machine cruise at a line

treatment

audience. With the extruder and dies

for LDPE, LLDPE, ionomer, PP, EVA,

speed of 207 mpm, really amazed the

Digest Sidel expands footprint in India with the inauguration of new office in Gurugram

coming from Rajoo and the coating

along with web-handling systems from Kohli, the convertors were assured of getting best of both the worlds. The convertors witnessed extensive

benefits - be it technology, be it price or be it support.

S-W

EMA, EVOH and others; single and tandem automatic die stations, with

or without co-extrusion; co-extrusion using universal feed-block technology and extruder size selection to meet process requirements for output and coating thickness.

saw immense value in the equipment.

milestone by producing a laminate of 10-micron PET film extrusion laminated with 15 and 18 gsm of PE, thus

doing away with the blown film and adhesive-based

lamination

process.

lines

showcased

caught

the

customer delight and fancy as prospects

Optimise Production with Nordson EDI EPC Die

maximise

profitability,

it’s

important to minimise the cost of

For a customer, finally, the Rajoo-Kohli

materials, scrapped product and lost

‘integrated solution’ to meet its needs

designed for just that.

ECL

machine

clearly

presented

the

web-handling

system

Kohli

and the Rajoo experience of already supplying two ECL machines with line

speed of 250 and 300 mpm to the same customer (Gopal Printpack) in

output time. The Nordson EPC™ die is Save

material

whenever

product

width changes are required: By using

the Nordson EPC die’s internal deckle system, the polymer width can be quickly shortened to prevent excess material from being processed.

the past have resulted in a product par

Reduce scrapped material due to heavy

at the open house enthused each one

profiled to minimise flow to the edges

Chandrakant Doshi, Executive Director,

more useable product.

excellence; the response of convertors

edge bead: The EPC deckle may be

of us,” shared a very joyous, Khushboo

of the melt, resulting in less waste and

Rajoo Engineers Limited.

The demonstrated machine had screws

with diameter of 50 & 60 mm, screw length of 32 D, a die width of 1,450 mm

with the width range of 600 – 1,300 mm. The plasticising capacity of the extruder was 140 kg/hour for 60 mm and 90 kg/hour for 50 mm with the coating

range being 10 - 40 gsm. The gsm

variation for a 10-micron PET / 22-micron metallised CPP structure was below 5% for a deposit of 9 gsm of PE melt.

The anchor coating dry gsm was controlled within 0.05.

The showcased line capabilities included

extrusion coating and laminating of film, paper and aluminium foils; surface

and

The machine achieved a never-before

“Excellence in extrusion from Rajoo,

WITTMANN will introduce the new temperature controller model TEMPRO plus D100 at K 2019 to address the demand for pressurised temperature controllers for a maximum temperature of 100° C

treating

The

with a ‘one stop’ solution provider.

VDMA Mechanical Engineering Summit (8th) was held on 6th September, 2019 at Hotel Sheraton, Bangalore and was attended by around 250 people

corona

Running different materials on the

machines clearly indicated its versatility. Solvay’s leading polyamide 6.6 brand Technyl® celebrates 66 years of innovation in light-weighting, thermal management, fire protection and ecoresponsible solutions at K 2019

chemical priming; process capabilities

Increase efficiency during shutdowns: An

EPC

deckle

assembly

can

removed from the die in one piece

to reduce cleaning or maintenance time.

Productivity

may

further

improved with a deckle maintenance cart that safely transports the deckle

assembly away from the die, ensuring critical components are not damaged and

production

running quickly.

back

and

POLYMERS Communiqué l August - September 2019

For that Next Step in Marketing Corporate Communication Consultancy Content Development Building and Profiling Mailing Lists Newsletter Specialists Press Releases with Media Dissemination Building Customer Interaction Reports Sales Lead Generation and Qualification Web Updation Services

Custage... communication specialists for plastics HO: 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074 +91-22-2520 4436 l info@custage.com l www.custage.com Branches: Hyderabad l New Delhi l Vadodara

NYT CORNER OFFICE

“If the CEO doesn’t feel the change, as opposed to just talking

about the change, people will see right through it. So, the first thing I had to do was make sure that whenever I talked to

employees about it, I shared experiences, observations and data,” highlights Indra Nooyi in conversation.

‘Leaky Pipeline in Way of a Women CEO’ Opines Indra Nooyi

hen Indra Nooyi stepped down as Chief Executive of PepsiCo last year, she was replaced by a man - and the ranks of female CEOs further dwindled. Today, fewer than 5 per cent of companies in the Standard and Poor’s 500 are led by women.

Indra Nooyi’s absence will be particularly notable. During her 12 years running Pepsi, she increased

the company’s top-line revenues, while expanding its offerings to include healthier food. At the same time, she fended off activist investors calling for higher short-term profits.

Indra Nooyi formerly CEO PepsiCo

in conversation with

David Gelles Columnist and Business Reporter, NYT Corner Office

Presented by

POLYMERS Communiqué l August - September 2019

Indra Nooyi formerly CEO PepsiCo

POLYMERS Communiqué l August - September 2019

Her

tenure

was

not

without

controversy,

though. Health advocates pushed the company

to reduce the amount of salt, sugar and fat in its products. Pepsi was accused of deceptive

marketing practices. And Indra Nooyi was among the business leaders who stepped down from

This interview, which was condensed and edited for clarity, was conducted in New York.

Q. You joined the Board of Amazon just after its about-face on building a new headquarters in New York. What happened?

the Presidential Advisory Councils after President

New York was making an investment in Amazon

Va., in 2017.

very hard to explain the many years of benefits.

Though the White House reportedly considered

you’re giving. It was a big loss for New York.

Trump’s response to the violence in Charlottesville,

Indra Nooyi to be World Bank President, she did

in the short-term to get many years of benefits. It’s

People just worry about what short-term investment

not wind up with the job. Instead, she will be

Q. Philosophically, where do you stand on this?

Board of Amazon.

It’s a competitive environment. Every state is

teaching at West Point, and recently joined the

Know More About Indra Nooyi I grew up in Madras, which is

now Chennai. We never lacked

for anything, but we didn’t have

much. It was a good, conservative Brahmin family, deeply steeped in

learning and education. That was the only focus. The expectation was you

would get, at a minimum, a master’s

degree. If you got a Ph.D., you’re better off. We were the ultimate nerds. The only

difference was, in my case, I decided to be a nerd in some ways and branch out in other ways. I played cricket. I climbed trees. I played the guitar. I

did all those wild and wacky things.

POLYMERS Communiqué l August - September 2019

competing for those jobs. So, it becomes a race

was the only focus. The expectation was you would

incentives to get the companies. I’m not sure the

a Ph.D., you’re better off. We were the ultimate

between the states, each one putting up the right companies themselves are demanding it. I think they just said, “We want another headquarters,” and there’s a feeding frenzy from all the states.

companies

don’t

get

the

incentives,

the

shareholders are going to say, “Why didn’t you get the incentives?” I’ve heard that before. “Did you get the incentives from the state? Did you get the maximum tax reductions from the state?” The shareholder community expects it from you.

Q. What was your childhood like? I grew up in Madras, which is now Chennai. We

to be a nerd in some ways and branch out in other ways. I played cricket. I climbed trees. I played

Q. What was it like for you when you arrived in the U.S. to attend the Yale School of Management? I got dropped off in New Haven and had nobody

to help me. They didn’t have support systems for international students. They gave you a map

and said, “Go register for classes here. Go do this there.” I was a vegetarian, so I didn’t know what

to eat. I needed curds for every meal, but I didn’t know where to get them. Then somebody said,

never lacked for anything, but we didn’t have

To know more, please subscribe to

deeply steeped in learning and education. That

subscriptions@polymerscommunique.com

much. It was a good, conservative Brahmin family,

nerds. The only difference was, in my case, I decided

the guitar. I did all those wild and wacky things.

Q. Should companies really participate in this race to the bottom and pit states against one another? If

get, at a minimum, a master’s degree. If you got

Polymers Communiqué at

POLYMERS Communiqué l August - September 2019

MINDSET

Phillip (Phil) McDivitt CEO Ascend Performance Materials USA

Continue to Innovate

Even During Slowdown POLYMERS Communiqué l August - September 2019

Q. The journey of conversion of a product from speciality to commodity is short these days. What is the role of material science here? Our role is to develop products that provide lasting, differentiated value for our customers. Material science is critical to innovating new products and applications, as we marry

the mechanical requirements that our customers need with the product performance characteristics that we can develop. Successfully bridging the gap between mechanical performance outcomes and product formulation is the true definition of material

science. When we partner with our customers to accomplish this, we find that the

conversion from speciality to commodity is slower for both, our customer’s applications and our products.

Q. Share with the readers of POLYMERS Communiqué your manufacturing infrastructure to produce polyamide 66. Ascend is the world’s largest fully integrated producer of PA66 resin. PA66

made

combining

hexamethylenediamine

and

adipic

acid, both of which we synthesise at our manufacturing facility in

Pensacola, Florida. We also produce the intermediate chemicals required to make HMD, including adiponitrile at our plant in Decatur, Alabama and acrylonitrile at our site in Chocolate Bayou, Texas. We compound our resins at facilities both in the United States and in Europe. All of these facilities are

world scale and operate with industry leading process technology, which we are constantly improving.

Q. A global statement that you wish to make at K 2019.

“Material science is critical to innovating new products and applications, as we

marry the mechanical requirements that our customers need with the product

performance characteristics that we can develop,” explains Phillip McDivitt, in

dialogue with POLYMERS Communiqué.

POLYMERS Communiqué l August - September 2019

Ascend continues to invest in the growth of people, products and technology. We are introducing a

number of new speciality nylon products including high-heat

and

long-chain

polyamides,

have

developed ‘new to the world’ technology for

antimicrobial PA66 and are initiating our first production of nanofibre nonwoven PA66 To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

A FINE MIX

Dr. Stefan Engleder CEO Engel Holding Gesellschaft M.B.H. Austria

POLYMERS Communiqué l August - September 2019

Business on Mind

Family at Heart... This title is the key mantra that the ENGEL Group has been following. Today, the Group stands as a flag bearer of

modern-motivated work culture that is not just global in

presence, but also global in thought and processes. Being

a family-run business, the group relies on long-standing

relationships and aims to live up to its own standards

of expertise and experience. In a freewheeling chat with

POLYMERS Communiqué, Dr. Stefan Engleder shares how the

group sees itself as driving, innovative force that has continually

set new standards in a dynamic and diverse industry. Read on to

know more.

Q. Currently at € 1.6 billion, as a CEO, do you set financial targets for your organisation? And in terms of numbers and growth, how do you see the next 3 years? Yes, we have aligned a plan for financial targets; however, the turnover is a result of the work we do. So, as

a company, we set our goals which is to satisfy the customers with our product portfolio. Setting a goal for

the next 3 years, is a tricky ask, especially considering how variable the global markets are. As a group, we are

prepared to soar and achieve; however, we cannot be sure what special scenarios we might have to face or keep in

our consideration to plan the next 3 years.

We are currently prepared to produce machines worth € 1.8 billion and that’s the reason why we underwent capacity

expansion process at all our plants. Speaking of the expansion status, all our plants, except for the one in Korea, have

undergone capacity expansion; however, we also have to have a plan B in case we have to use 20 to 30 per cent less of our

resources, we should be still profitable and sustainable as a business.

POLYMERS Communiqué l August - September 2019

Q. How global is the ENGEL business today? And on a scale of 1 to 10, how would you rate ENGEL as a product and service provider?

when we have achieved our expansion goal, we realise that injection moulding is on a decline. So, there are trends that need to be followed, not

On a scale of 1 to 10, I will give our brand a confident

always for our benefit.

but are also extremely customer focused and prefer

Q. What is your opinion on Industry 4.0 as a standard and where it is leading to?

going to China was not a cost-based decision, but

Industry 4.0 is no longer a buzz-word and so far,

9 as not only are we catering to clients worldwide, to be as close to the customer as possible. Even customer proximity driven.

ENGEL is represented at strategic locations in Europe, North America and Asia with 9 production

plants. As regards service, we have 1,400 technicians worldwide, spread across 150 countries - it’s our

presence that makes us truly successful. We work for a global market and work on a global scale.

Q. How do you see the future of family held businesses in the next 5 to 10 years? Where would they need to move to? I personally believe that family held businesses

the impact on the industry has been very little.

IoT hasn’t reached the right number of customers as yet; therefore, the overall transition has not

happened for a vast majority of customers. However, ENGEL has been looking at its different

solutions, and what can be potentially appropriate for customers to leverage for their benefit. Therefore, I think 4.0 will take a while before it is

fully acceptable. This is clearly not in sync with its

projection as a goal for 2025. It might just take longer than that.

have big advantages. The biggest advantage being

Q. Are we over investing as an industry in 4.0?

resource dependent on private equity like in the

The industry did set aside billions for 4.0;

also more agile in terms of adaptations and have

and error phase or rethinking phase. Injection

processes lean. Speaking of ENGEL, we have regular

tooling machines and logistics industry are a

that’s when we take all important discussions that

industry is a little conservative in their approach

that we can invest independently without being

case of other businesses. Family businesses are

however, for injection moulding, it’s still the trial

the liberty of decision making which makes our

moulding is also a conservative business, while

ownership meetings once every six weeks and

bit more advanced. Therefore, I believe that the

eventually benefit our business.

and won’t be spending billions not knowing

However, there are disadvantages for family-

where to go.

owned companies too with regards to risk taking

This is also one of our business philosophies that

family held company, in case of failure, it is not

digital vision, we ensure that every investment we

companies. So, if I fail, I fail. Having said that, I still

approach is extremely important, otherwise you

capacities and as a key management player of a

we practise at ENGEL that while we maintain our

easy to step down as in case of public listed

make, has to have a return-on-investment. This

am of the opinion that in family business, upsides

are chasing a vision you are not sure of.

are way higher.

Q. Having been in the industry for a long time now, have you ever come across market demands that may have surprised you? The markets are full of surprises. Five - six years ago when we hit € 1 billion, and had achieved a big milestone, we began thinking what new we

could do to step-up our game. And then 3 years

ago, when we hit € 1.6 billion, we realised that injection moulding was the future and decided

to begin the capacity expansion projects across

plants. However, the market surprised us and now

Q. What kind of contribution can Amorphous Metal Moulding (AMM) machines bring that ENGEL is looking at in the next few years? AMM is a very niche market, so it may not be a

very high scaling business. It can see a potential jump if the smart phone industry really jumps on

it, so we never know, what the future here holds. To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

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THE SHOW

India

Important for ‘K’ and the Globe “We are very happy to welcome 108 Indian exhibitors to K 2019

in Düsseldorf. On the visitor side, we welcomed over 14,000 trade visitors to the last K show and we expect to welcome a similar

number of Indian visitors this year,” expresses Petra Cullmann, in dialogue with POLYMERS Communiqué.

Q. K 2019 is just there, as an organiser did you witness any differences in building up this edition? If yes, please share with us your experiences.

Q. Circular Economy continues to hog attention. From that aspect, do you have any special emphasis at the show?

K in Düsseldorf is a leading trade fair for the

development’ are hot topics of this year’s show,

from companies from all over the world is high,

position not only through its popularity with the

innovations. Trade fairs, in general, are always

challenges of our era and especially of its sector.

Yes, ‘circular economy’ and ‘plastics for sustainable

entire plastics and rubber industry. The demand

since K in Düsseldorf underscores its special

they want to explicitly use K to present their

global industry, but also by addressing the current

a mirror of the industry and always reflect the situation and current topics of the industry. In the

plastics and rubber sector, much has changed in the last three years in the direction of plastics and

the environment. We can see that at K 2019, almost

all exhibitors will be dealing intensively with this topic and will include it in their presentations.

At K 2019, the subject of recycling, circular

economy and sustainable development will not

only be intensely discussed at exhibitors’ stands, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

Petra Cullmann Global Portfolio Director Plastics and Rubber Messe Düsseldorf Germany

My message to all Indian exhibitors and visitors is, “The decision to participate in K is absolutely right! The chance to see such a high density of innovations, information and to benefit from

new business contacts and networking opportunities in direct worldwide comparison is unique and you have it only once every 3 years in Düsseldorf.”

POLYMERS Communiqué l August - September 2019

UNDERSTANDING TOMORROW

Helmut Huber COO Brückner Maschinenbau

Speciality Today

is Commodity Tomorrow Digital transformation, circular economy, e-mobility and more; Helmut Huber (HH) and Markus Gschwandtner (MG) in dialogue with POLYMERS Communiqué,

sharing their thoughts as regards these very relevant concepts in an environment which is today dynamic and demanding.

6262

POLYMERS Communiqué l August - September 2019

Markus Gschwandtner CEO Brückner Servtec

Q. What do customer relationships mean to you? Share an example of this approach.

vide this show?

HH: We had a clear goal in mind right from the very

all have to take care how to handle it in the sense of

start - to understand the needs our customers are

facing throughout the value chain and to support

MG: Plastic is an extremely beneficial material, but we reuse - reduce - recycle sustainably.

them in the optimisation of their day-to-day business

Q. A management approach that you strongly believe in.

and also to overcome challenging situations in a real

HH: People make the difference!

for the entire lifecycle of their film stretching line -

partnership. If a film producer decides to team up with Brückner repeatedly, we have done a good job.

Q. Brückner is exhibiting at K. What global statement do you wish to make

POLYMERS Communiqué l August - September 2019

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

IN SYNC

Flexibility

Hallmark of Today’s Petchem Plants “Advancements in petchem technology provides the flexibility of

producing various niche grades within the same reactor and hence you can have the freedom to produce grades as per the market

demand or requirement,” puts across Kamal Tandon, in dialogue with POLYMERS Communiqué.

Q. How do you see the impact of the budget on your petrochemicals business? There is no change in the custom duty rate for polymers, which was expected by the industry in the budget. Hence, there are chances of higher

imports, creating surplus situation in the domestic

market. This shall result in pressure on margins and

speciality chemicals.

Q. What new strategies / new products GAIL has launched / plans to launch to enhance its petrochemicals business? GAIL has become the first company in India to

price to be kept very competitive.

produce metallocene film grade. The product trial

Q. Does the industry see GAIL diversifying in other sectors (beyond oil & gas and petrochemicals)?

market is very encouraging. Further production of

GAIL has already diversified into various verticals of energy value chain and made headway in

solar and wind power generation with an overall

capacity to generate 128 MW in FY 2018-19. Further, GAIL is exploring its diversification plans into ‘core’ and ‘non-core’ business verticals that

extend from new PP plants at Usar and Pata to

has been conducted and the feedback from the metallocene on continuous basis is also planned.

In addition to metallocene, hexene-based blow moulding grade and pipe grade has also been produced. The market feedback is currently being To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

Kamal Tandon Executive Director (Mktg. PC & Retail) GAIL (India) Ltd. Noida

POLYMERS Communiqué l August - September 2019

HBR Pages

Think about time very

strategically, because it is

part of your strategy. You can’t let it be a reactive

process that bubbles up

from the bottom. You have to manage it from the

top down, and you can’t

delegate it. And even in an

age when email is prevalent, you must be disciplined

about communicating faceto-face in a way that lets

people see you as genuine and approachable. Spirit

Aerosystems’ Tom Gentile

shares what he learned from tracking his hourly activity for 13 weeks.

The Leader’s Calendar

One CEO’s Approach to Managing His Calendar Tom Gentile CEO Spirit AeroSystems Interviewed by

Daniel McGinn Senior Editor, Harvard Business Review and

Sarah Higgins Research Associate, Harvard Business School

Researched by Professor Michael Porter and

Dean Nitin Nohria Harvard Business School Presented by

om Gentile spent 20 years as a Senior Executive at General

Electric before becoming CEO

of Spirit AeroSystems, a US$ 7 billion aviation

supplier.

Seven

months

into the job, in 2017, Tom Gentile and his assistant spent 13 weeks tracking his time as part of Harvard

Business School’s CEO Time Study, and discussed his results with the people

POLYMERS Communiqué l August - September 2019

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Visit us from October 16-23 at K 2019, DĂźsseldorf, Germany, booth 10 H21.

Idea in Brief What He Learned

Email Time

For 13 weeks, Tom

During the 13 weeks,

One reason he spent

assistant record the

137 hours (or 55%

email is that 65%

Gentile had his

Tom Gentile spent

Alone Time

so much time on of his alone time

way he spent each

of his unscheduled

variables, including

email. He recognises

30 minutes or less,

behaviour and is

28% for the average

time communicating

allow longer blocks

day across 60-plus

whom he was with, where he was and

time) tending to

this isn’t the best

what he was focusing

trying to spend more

he spent his time

face-to-face.

on. Analysing how

allowed Tom Gentile

is in blocks of just compared with

CEO. He’s trying to of uninterrupted,

unplugged time for

deeper thinking and

to recognise and

reflection.

correct patterns.

Partner Meetings

Just 5% of his

He spent more than

constituencies was

with customers, and

time with internal spent only with

direct reports, and

16% of his meetings were one-on-ones,

compared with CEO

averages of 21% and 42%. After learning

twice as much time

seven times as much time with suppliers, as the average CEO

did. That’s excellent

behaviour, which he intends to continue.

that, he stopped

cancelling monthly

one-on-ones with his top team.

leading the research, Michael Porter and Nitin

of my bosses, Dave Nissen at GE Capital Global

Review’s

his time, but he set clear priorities, and he was

Nohria. Tom Gentile spoke with Harvard Business Daniel

McGinn

and

HBS

Research

Associate, Sarah Higgins about what he learned -

and what behaviours he’s trying to change. Here are edited excerpts from their conversation.

Q. Earlier in your career, how did you learn to manage time?

Consumer Finance. He had so many demands on

ruthless about eliminating tasks that weren’t

important. He went home at a reasonable hour every night and took all his vacation days. He was incredibly effective. That’s the model to which I’ve always aspired.

Back in the 1990s, when I was a consultant at McKinsey, I remember trying to use the

Q. Did those methods work for you when you became a CEO?

FranklinPlanner calendar system. It was manual and cumbersome - it was too thick to fit in my

They weren’t enough at first, because the job was

briefcase. Later, I used a PalmPilot and then a

so much bigger. When I was leading business

divisions at GE, I faced a lot of demands, but it’s

BlackBerry, and now I use Outlook. The tools of

time management have become much more

effective during my career. But I really learned

time management from my mentors, especially at General Electric. I watched leaders who were

good at it, and I emulated them. I remember one

One-On-One and Direct Report Meetings

a different order of magnitude when you’re a

public company’s CEO. All of a sudden, you have To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

18 w x 26 h cm

Nu-Vu Conair Pvt. Ltd. Plot No. 147, 148 & 154, Devraj Industrial Park, Piplaj - Pirana Road, Piplaj, Ahmedabad - 382405 Phone: +91 79 2970 8147, +91 97129 28201, +91 90990 76206 Email: marketingindia@conairgroup.com | Website: www.conairgroup.com/india

www.facebook.com/nuvuconair

Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life... Pooja Dorik Patkar PR - Manager

J P Extrusiontech Ltd.

For me, cooking is like meditation. It releases the stress out of me and makes me happy and positive as a person. I never planned to be a food blogger or a food photographer, apart from a businesswoman. All I used to do is try out different recipes and cook for my family. ‘Success’ to me is not the amount of money we earn, but the amount of happiness we can give and share it with people. I mostly love Indian cuisine and try out different things in Indian food.

Anand S. Kabra

Managing Director

Kabra Extrusiontechnik Ltd.

On weekends, I love to swim and spend time with my children helping them with their studies, exploring new ideas, reading and trying out new restaurants and catching up on shows via Netflix.

POLYMERS Communiqué l August - September 2019

Apurva Kane

Sr. Vice President

Mamata Machinery Pvt. Ltd.

Juggling my time on weekends between playing a round of golf and cooking up a storm in the kitchen, I enjoy unwinding at my weekend home near Ahmedabad. An avid reader, I spend my weekend indulging in cooking a variety of cuisines and gathers friends and family to enjoy a meal. I’m designated as the ‘Weekend Chef’ by my friends and family.

Vipul Babu

Sales Director, India Subcontinent

Packaging and Specialty Plastics Business Dow Chemical International Pvt. Ltd.

Golf is a stress buster for me and I always look forward to the weekend game. This is catch-up time with friends and also time to treat myself with clean air and green surroundings. Golf also helps to keep the fitness level at optimum as it requires good body flexibility and in a five-hour game, one can burn out lot of calories. The game of Golf is also a good exercise for your brain as it requires very good coordination among your body parts to deliver a perfect shot!

Prof. (Dr.) N. C. Saha

formerly Director at

Indian Institute of Packaging

I love teaching and interacting with the audience as a passion. Teaching sessions during weekends is more exciting as I find that participants are always more attentive, interactive and loveable.

POLYMERS Communiqué l August - September 2019

ROUND THE BEND

Q. How do you wish to substantiate your position as a technology leader in pelletising solutions? It’s our inner drive never to be satisfied with the existing one. In the past, we already

developed and launched the well-known ECON-technologies plate

unit,

system,

thermal

automatic

hybrid

isolated

hydraulic

pelletiser

and

die

Future of Pelletising to be Unveiled at K

locking

smallest

underwater pelletiser of the world for

laboratories. Being one-step ahead gives us

personal

satisfaction

and

economic

freedom for visionary projects. We are presenting several novelties in the product range of ECON. One novelty is a completely

new technology in the world of pelletising which

going

presented

K show to a broad audience. The future of pelletising starts now at the K show. The

second novelty is the EUP 8000 model,

“As regards leadership, it’s clear that it is never a

good idea to rest on one’s laurels. Therefore, we constantly try to improve our performance and

constantly innovate,” shares Gerhard Hehenberger, in dialogue with POLYMERS Communiqué.

which has a production capacity of up to

15,000 kg per hour. Additionally, ECON is

offering machines only with standardised premium and ready-to-run configurations (diverter valve, automatic start-up, servo

POLYMERS Communiqué l August - September 2019

Gerhard Hehenberger CEO ECON GmbH Austria

POLYMERS Communiqué l August - September 2019

drive instead of spring loaded or manually adjusted pelletiser,

touch screen only, teleservice). All these small and big steps help us to maintain and expand our position.

Q. At K 2019, what mark do you wish to make in the global markets? We are going to present a brand-new technology. This

is again an approval that ECON is the technology and innovation leader in underwater pelletising systems. As

constant development is our focus, we want to show that ECON is not just a supplier, also a reliable development partner for future challenges our customers will meet.

Q. A management practice that you strongly believe in. Maybe but

not

strongly

official

believe,

management

that

you

practice;

keep

the

organisation efficient and creative, if you treat your working

colleagues

family

members.

Treat

them every day with respect, give a helping hand if needed and give the necessary freedom to support

their personality development. If we would always follow the rules from the past, we would not be able to create a successful future.

Q. According to you, the most innovative pelletising solution ever supplied by ECON is... Going to be shown at K 2019! I am quite sure, that everybody who has ever been in touch with pelletising systems, will

be talking about this development step. I know that the last months have not been easy for the whole team, but

together we achieved something special. Therefore, I would like to thank everybody who attended this outstanding project - especially to Stefan Schedlik (CTO) and Dominik Neumann (Head of R&D) who left no stone unturned to come out with that vision.

Q. How successful has equipment leasing proved for you as a marketing strategy? Having a pool of leasing equipment is an investment into trust and future projects, in one hand. But main part of our strategy is, to have a fully equipped customer test centre in

all registered business addresses. Here, we can offer really amazing live trials for our partners. It is a big advantage for every customer and makes logistics easier and faster, when trials can be done in the headquarter in Austria as well as in all our subsidiaries in the USA, in India and in China. On To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

THE NEW FIX

Capacity or Capability?

A Critical Choice; A CEO’s Dilemma

Let us come back to the

Chinese proverb quoted at the start, ‘Invest in people; build, not capacities but

capabilities. CEO has to be the prime mover in the

process and next five years will be most critical period for all corporates. Only

‘capable’ ones will survive.

“Next five years will see more changes than

previous fifty,” said Kamal Bali, MD, Volvo India.

Prophetic words these. Consider them in the

context of the often-repeated terminology ‘VUCA’, meaning Volatility, Uncertainty, Complexity and

Ambiguity. Never before a global situation is more succinctly described. We are right in the midst

of a VUCA world and India can no longer escape as a lone wolf ‘fastest growing major economy’. Your customers, suppliers, bankers, governments, external trade partners - all are changing, and

changing fast. Friend or foe, identification acquires

special meaning in this confusing and confounding environment. More of the same will not do.

Successful past will not guarantee future success. Following will not work, leading may. Look

changes

areas are

where

taking

transformative

place.

Demand

Shailesh Sheth Corporate Strategy Advisor Management & Manufacturing Technology, Mumbai

POLYMERS Communiqué l August - September 2019

patterns

are

changing

down

getting

a shave done at a saloon before reaching office!

Product

life

cycles

are

shortening

It is the CEO’s responsibility to design the

remember Parle G syndrome! Business models are

organisation and develop work to ensure that

are disrupting - IoT, AI, machine learning...and

its people quickly make the transition from

turning upside down - Uber / Ola la! Technologies more. One can go on and on listing them. Most

‘Tell me what to do and I will do’ - being a

champions even if we master all of these. Very

doer to a ‘thinking manager’ who can think

astounding conclusion is, we will not become

soon the change itself will be disrupted with more

ahead and be in control rather than be

managers, this game.

oppressed and burdened with confusion.

change. Stupendous! Not for the faint-hearted

Acquiring knowledge is the easier part.

A CEO, Oddly Positioned

Applying

So obviously, the question arises, what should we do? What should a CEO be doing? Strangely, the

knowledge

the

capability.

Focus on it.

first proposition rests in the question “What a CEO should NOT be doing? CEOs’ concentration and focus should not be on building capacities. We tend

believe

the

dictum

that

scale

If you want ten years of prosperity, grow trees,

economics provide long-term competitiveness.

not about building physical capacities.

Achieving Long-term Success

This is baggage from the past. Modern world is

Look at the downside risks of over CapEx’ing. Rapid changes in pattern of demand can render

your best technology imbedded manufacturing processes

inefficient

new

standards

performance demanded. You are swearing by your

you

want

grow people.”

hundred

years

prosperity,

So, how does one ‘grow people’? Enhance their capabilities?

many

the

pointed herein below in three parts:

directions

CEO’s ‘To Do’ List NN

simply because you have it and have not yet got

Drive and manage change.

Encourage shared, integrated and collaborative

palace. Essentially, what a CEO needs is a flexible

own CapEx; not because it is the best way, but over the payback cycle! So, a prisoner in your own

organisation. Supple, agile and able to respond quickly to all forms of changes. But this flexibility cannot be wished in. It will be a hard slog to build.

approach to problem solving. on ideas. NN

Creating

Analysing Applying

Chinese proverb...

Identify gaps and prioritise critical capabilities your people ‘must’ have and help them gain or

Increasing Difficulty

Higher Order Thinking Skills

Evaluating

would

Jettison trend analysis of past data and use scenario building as a predictive planning tool.

acquire it. NN

Extensively use cross-functional teams, the

Understanding

best way to build capabilities (Remember the

Remembering

of an army?)

SEALS that priced away Bin Laden from midst

Guiding Principal for Future of Work

Figure 1: Applying knowledge.

Ensure sharp edge implementation, before competition has time to respond.

Here,

Crowd-source ideas. No one has monopoly

appropriate

quote

“If you want one year of prosperity, grow grain,

POLYMERS Communiqué l August - September 2019

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

JOINT STEP

Manfred Hackl CEO EREMA Group GmbH Austria

POLYMERS Communiqué l August - September 2019

Digitalisation will be Fundamental for Recycling of Tomorrow

“Recycling must become a fixed link in the plastics chain. The

players in the plastics industry can only achieve this together,”

believes Manfred Hackl, in dialogue with POLYMERS Communiqué.

Q. What do you witness as the growth in demand for recyclates? There is a growing demand for recyclates not only in Europe, but also in Asia and the US, the investment in modern recycling technology is increasing. The challenge for the industry as a

whole is, to assure that the recyclates will be available in constant quality over a longer period of time at a specified price.

Q. Share with the readers of POLYMERS Communiqué, your vision of recycling methodology of tomorrow. The plastics industry has to face two major challenges: Circular Economy and Digitalisation. Digitalisation is fundamental for further development. It enables more efficient networking

not only within companies and industry, but also with customers and suppliers. It offers To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

NEW ROAD

Bio-resins to Present a

Big Opportunity

Filippo Zuppichin CEO Piovan Group Italy

“As regards automation, even single products need to be seen as bricks of a

larger network which allow future interconnection,” emphasises Filippo Zuppichin, in dialogue with POLYMERS Communiqué.

Q. Being an auxiliary equipment supplier, you need to work across brands; what challenges do you face to call yourself Industry 4.0 ready? The spread of 4.0 culture favours a company like Piovan that since end of 90s has invested in such

technologies with the acquisition of his own software house.

The work done in over 20 years in an ability to create product interconnections, supervision and

system digitalisation such Winfactory 4.0 allows us to be present in all premium market segments serving

customer

such

Tetrapack and many more.

BMW,

Coke,

Toyota,

Q. How big a differentiator can services get for your business today? Service is maybe the important differentiation factor of Piovan.

We do believe that to be a credible leader, you need to have a proper local service force in each country. Piovan has invested heavily over the

years to create its own technical force across South America, North America, Europe and Asia.

Q. Your company and your products have been recognised and awarded many times on different forums. What do awards and recognition mean to you? All awards are important to us, because they indicate that we are giving value to our customers, innovating and, ultimately, it motivates our team.

Q. A management approach that you strongly believe in. To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

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B u s in es sToon s

More than just ordinary, BusinessToons take content to another level in POLYMERS Communiqué. Reading this, some may laugh, some may smile, some may read it and just put the magazine on the

side. In either case, it has achieved its intent to help you unwind and reset your mind...make it fresh, as green as it can get; essential isn’t it...as possibilities with polymers are endless...circular nevertheless!

POLYMERS Communiqué l August - September 2019

AUTO-MATE

“Looking at the current situation at hand, the future of material handling logistics sector looks

very promising as it is not just

helping companies to perform better, but also saves money

by increasing their production

capacity,” conveys Samir Gandhi, in dialogue with

POLYMERS Communiqué.

Samir Gandhi MD & CEO Gandhi Automations Pvt. Ltd. Mumbai

100

POLYMERS Communiqué l August - September 2019

Automation, Need-of-the-hour

for an Efficient Supply Chain Q. How do you see the next few years for the automated industrial door market? Soaring investments are flowing through packaging, food processing, pharmaceutical, hospitality, retail, commercial, FMCG, textile, dairy, poultry,

agriculture and automotive sectors. Construction activities in India are opening up opportunities for high speed automated entrance doors. Growing awareness about energy efficiency and environmental impact on using

automatic doors have resulted in wide acceptance in residential sectors as well as educational institutions. Technology upgradation in the automatic doors market ensures better cost savings in the long run, despite the higher initial cost as compared to conventional doors.

Also, the demand for material handling automation and equipment has increased exponentially over the past few years because of the increasing production capacity, reducing man hours and meeting deadlines. Now with

more and more companies streamlining their processes, the use of material

handling equipment for any industry is a must. The demand for such

automation is the need-of-the-hour to deliver faster, hassle-free loading / unloading of material resulting in reducing supply chain operating costs. In

future,

feel

technology

advancements

combined

with

material

handling equipment will change how logistics and supply chain management companies function. Looking at the current situation at hand, the future

of material handling sector looks very promising as it is not just helping companies to perform better, but also saves money by increasing their production capacity.

Q. The importance of the polymers industry to your business. To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

101

RESEARCH REPORT

Current Management Practices in the Polymers Industry (CMPP 2019): A POLYMERS Communiqué Survey Results Declared

ould be very well christened as the ‘grey matter survey’. What else do you call a survey when an astounding 173 experts, from across the globe, perhaps most would be senior management, looking at the theme of the survey, share their viewpoints of the prevalent management practices. It’s said that ‘there is no replacement

for experience’, we tried vide this survey to harness experience and present it simply to the industry; an objective

achieved by POLYMERS Communiqué. The family-held businesses, lifeline of the Indian polymers industry, would surely be ‘extra’ delighted at this learning, which can be read within the comfort of their offices / homes, flipping through the pages of the ever-elegant POLYMERS Communiqué.

Industry surveys from POLYMERS Communiqué are crafting a new niche for itself and providing the readers a very valued insight into this fiercely competitive market. The responses would serve as a general guide; you would, however, need to evaluate, validate and map responses for your business in specific. Have a read...

Survey Basics

Sample Size: 173

Format: Electronic

Response Tabulation: Singular

2.31% Not at all

Requisite

Extensive

26.59%

49.13%

Minimal

21.97% Management and the shop-floor connect... Being hands-on is the way we work. So when every 2 out of 3 people say that the

connect is requisite or extensive, we have enough reason to believe. Manufacturing is truly recognised as the karm bhoomi.

‘Make-in-India’; Jai Hind! Surely market forces will make the other 25% put their act together and set this vital link in place.

104

POLYMERS Communiqué l August - September 2019

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2.89% Not at all At times

Majorly

Sometimes

50.28%

19.08%

Empowered decision makers... This is a change that began years ago and

over half the respondents affirm that they

27.75%

are happy with the authority given along with the responsibilities assigned. This reads well with the delegation question

and shows us that we are walking the right trajectory today.

Moderate

Micro-management runs deep?

49.72%

It’s time to either do or let them do. Unfortunately, this practice of micro-management is prevalent say close

to 85% of the respondents. It is maybe worth a try to

A practise of yesteryears

16.18%

let the systems and processes take over. It’s time for management to move from functional involvement to strategic involvement.

To enhance output

The delegated person can perhaps do a better job

34.10% Very prevalent The task is not so important

6.36%

32.95%

60.69% 106

Why delegate? More people...more work. That is the reason to hire! It’s wrong in today’s context. You should hire such a person and assign him/her

the job as he/she can do it better than you! Boss is the best is a dated phrase. It’s a matter of delight that 30% delegate because they believe To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

FROM THE ARCHIVES

‘The pharmaceutical companies

underwent a cultural change then,

which the polymer industry should emulate today. The journey from

invention to commercialisation is

very challenging, one that is riddled with failures; it is something every corporate must be prepared for’, highlights Prof. M. M. Sharma during an interaction with POLYMERS Communiqué.

Prof. M. M. Sharma

Emeritus Professor of Eminence

Institute of Chemical Technology, Mumbai

Some articles don’t have a shelf-life. Over the next issues, we will pick a select few for your ready-read in our just-launched ‘Archives’ section.

112

POLYMERS Communiqué l August - September 2019

Invent, Innovate, Inspire

Morning Walk for Every Corporate in the Petchem Business Q. What approaches do you see for capacity augmentation in India?

India still does not have even one

acid plant. Polyacrylate is essential for

Onsite propylene generation is one

MTO (Methanol to Olefins) coming

today,

propane

dehydrogenation

large methanol plant. I do not see

major trend that we see today. Using

to India. Personally, I see propylene

large

are

within the next 3 – 5 years. It is, thus,

gas; with a single plant of capacity

Propylene production can further be

dehydrogenation,

number

such

plants

very

coming up in the US, thanks to shale 1 MMTPA. A few similar plants have also come up in China; still more are in the pipeline.

In fact, this idea was mooted in India

many years ago, a cause which is today being championed. By following the process of dehydrogenation, it is easy of

over

Indian

achieve

85%,

context.

compared

selectivity

specifically In

India

China),

levels the

(when

propylene

can now come by increasing the

severity of CAT-Cracker (by operating a CAT-Cracker as a petrochemical unit).

A unit based on this approach is now coming up in India. This approach generates significantly higher yield. China

has

moved

significantly

ahead in the conversion of coal to methanol and methanol to ethylene /

propylene. Today, in China, a lot of propylene is produced via coal to methanol.

The

prospects

such

an approach in India remain bleak.

POLYMERS Communiqué l August - September 2019

coming

India

time to take a decision now.

augmented by using a new technology, which is actually a reverse of what

was originally practiced. Butylene and ethylene giving propylene. It is an apt time that India should commercialise

this proven technology. Globally, there are plants running using this technology.

The world is today also looking at ways to

augment

butadiene

production

by dehydrogenation of butenes to butadiene. There are two technologies for

and

this;

catalytic

dehydrogenation

oxy-dehydrogenation.

technologies

commercialised.

have

also

These

been

Another, huge potential for ethane

in India is the LNG terminals. LNG terminals could provide sufficient feed

to put up dedicated plants for PVC or ethylene oxide glycol or polyethylene

(high and low density). This valuable source is hardly being utilised.

Another need of today is a large acrylic

diapers and sanitary towels; expensive the

costs

can

significantly

reduce depending on the availability of material. Sheer lack of acrylic acid

in India is coming in way of this price reduction. This entire product is nothing,

but plastic (super absorbent material). To add, all surface coatings require acrylic emulsions. Today, we have about

60,000 tonnes of butyl acrylate being imported. There is proven technology

in the world for converting isobutylene (available

through

methacrylic acid.

CAT-Cracker)

There is also a significant need of polycarbonate units in India. Used

from ballot boxes to street lights, polycarbonate is the need-of-the-hour. Production

opportunity

phenol

which

the

another

industry

should look for. It boasts of a variety of applications.

Q. The journey from inventions to commercialisation in context of polymer materials. What are your thoughts on managing innovations? The

journey

from

invention

commercialisation is very challenging, one that is riddled with failures; it is

113

Indian Polymer industry size is reasonably good, but is no comparison to China, which according to me is higher by a factor of 4.

It is also commonly seen that when

otherwise.

This

approach indicates that the company has recognised the need to innovate

has

that

generates money. It is important for

this Chief Innovation Officer to develop a culture to own failures. No corporate can

innovate

not

experiencing

failure. Biggest companies in the world

have gone through the path of failure. It is impossible that all inventions have

succeeded. The culture of ownership

of failures should be supplemented by human capital that has a desire to excel. Both are necessary ingredients to success.

One of the key drivers for invention

(for that matter any sector) is the commitment of the top management

towards this objective. A fine example

114

with R&D.

not

ongoing be

activity.

confused

industry is of significant size to innovate. comparison to China, which according to me is higher by a factor of 4.

new polymer material come up, while

Entities (NCEs). For an NCE, it takes a

happening every day. Improvements

from invention to commercialisation.

enhanced material properties.

working hard to build New Chemical

improvements in existing material are

minimum of 10 years to cover the journey

result in newer applications because of

Thus, patience is another key attribute.

Even after all these efforts, there would be a number of NCEs that have fallen

apart before commercialisation; until you hit on a blockbuster molecule or

Recent developments in engineering polymers are probably the most exciting changes that the industry has witnessed in recent times.

atleast a process that is unique and non-

The most exciting innovation for all

empower the marketer with a successful

from a pure discovery point of view

infringing on patents or processes that

times to come (in polymer industry),

commercial formula.

was the invention of Nylon 6, 6. Dupont

sustained efforts, the companies may

something

For many many years I have seen no

that

should

their turn over in R&D and have been

There have been situations in the

innovation

always

companies invest as much as 8% of

appointed a person whose target is just that. It should be clearly understood

optimisation

from the pharmaceutical sector. Certain

The polymer industry can take a leaf

a position above the R&D President. This

mature

Q. Which you do consider as the most exciting innovations in polymer material in the recent past?

meet competition tomorrow.

Innovation Officer. Mind you, this, I feel is

and

use this period to brace itself to

a person who is designated as the Chief

ever

services

Our size is reasonably good, but is no

actually

should invest wisely in research and

what is done), it is imperative to appoint

This

technical

also take a back seat; the reality is, infact, a time when companies

original (and not just repeat or modify

going

technology

Today, I believe that the Indian polymer

should

If a corporate wants to do something

and

a corporate is in its zone of comfort with no business pressures, inventions

lack of culture of owning up failures.

beginning

technical

a dream.

I see inventions difficult in India due to

the

Had it not been his commitment, this

dream would have always remained

prepared for.

of Mr. Ratan Tata to build the Nano car.

something every corporate must be

right

being the passion and commitment

pharmaceutical

industry

that

with

not have succeeded to come out with a new molecule, but would have

atleast have a candidate molecule for

hired Wallace Hume Carothers to do something

original.

What

followed

thereafter was organised and systematic research

initiative.

The

discovery

of Nylon 6, 6 resulted in dreams becoming reality.

the industry giants to work on. The

Certain discoveries have been accidental;

cultural change then, which the polymer

was accidental. Polypropylene was not.

pharmaceutical companies underwent a industry should emulate today.

It is important to realise that innovations are done by crazy individuals, supported by people who deliver, people who are

market savvy and people who are able administrators. A combination of these attributes is important to the success

of an innovation / invention. A knack to

convert liabilities into assets is crucial in today’s time.

for example, LDPE and HDPE discovery Cellulose nitrate was accidental as well.

To me, without a shadow of doubt,

the discovery of Nylon 6, 6 remains a landmark for the polymer industry. It

important

for

companies

understand that they can innovate To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

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Jeroen Frederix Global Business Development Manager PO Foam, Borealis AG Belgium

118

POLYMERS Communiqué l August - September 2019

innovate and ensure that circular

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To bring maximum value to

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Driving technology

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0.07588 0.11439

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0.09606 0.09684

0.10000

GWP in kg CO2-Eq

0.08000 0.06000

0.06552 0.05755 0.05858 0.06634 0.05070 0.05940 0.05825 0.05140

0.03346 0.05903

0.02788 0.02613 0.04919 0.04407

0.04000 0.02000

0.00000

EPP (1.8)

EPP (1.5)

EPS

Ecopax TFPP

Climate change - GWP 100a - Incineration

Bagasse

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Carton 250 + 3 Varnish

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At Borealis, we believe that plastic is a valuable resource that needs to be used wisely and should be recovered. It shouldn’t be considered to be a waste product. The Borealis PO foam team in this

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122

POLYMERS Communiqué l August - September 2019

SIVARAM SPEAKS

arbon has been the element of choice

for preparing diverse range of synthetic

Sulfur as a Monomer for Making Polymers

polymers we consume today. In recent

times, an intriguing question is being asked, whether, sulfur can become a feedstock for making polymers and if so, how?

Why Sulfur? Like carbon, sulfur is an element with abundant availability, both from geological sources and as a

by-product of petroleum refining. With increasing focus on lower sulfur in petroleum products,

arising on account of environmental issues, large quantities of elemental sulfur are being extracted

from refinery products, crude and gas. It is

believed that over 70 million tonnes of sulfur lies

accumulated (Refer Figure 1), its current demand far outstripping supply.

This ‘excess sulfur problem’ will only get worse

as demand for low sulfur cleaner fuels increases across the world. Valorisation of by-products and wastes of modern industry is, therefore, of

There is excess availability of sulfur which will

Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune

124

only get worse as demand for low sulfur cleaner fuels increases across the world. Thus, there is

substantial interest in finding useful applications for sulfur as a monomer for making polymers.

POLYMERS Communiqué l August - September 2019

Figure 1: A typical scene in a modern petroleum refinery showing accumulated mounds of sulfur. Image Credit: Gord McKenna, this image has been reproduced under a Creative Commons license: https :// www.flick r.com/photo s/gord9 9/51704 87123 /

paramount importance in our quest for a more

sustainable planet. Thus, there is substantial interest in finding useful applications for sulfur as a monomer for making polymers.

Sulfur occurs naturally in an elemental form as S8, a cyclic structure containing eight sulfur atoms

Figure 2: Structure of elemental sulfur, S8.

necklace. The liner chain is a reactive diradical,

where the two terminal sulfur atoms have a free radical character. Upon cooling, the linear chain

folds back into a cyclic ring. In 2013, it was shown that linear chains of sulfur can be stabilised by using organic crosslinkers resulting in interesting materials with useful properties. This method, called To know more, please subscribe to

(Refer Figure 2).

Polymers Communiqué at

Upon heating, the ring opens up to form a linear

subscriptions@polymerscommunique.com

chain of sulfur atoms strung in the form of a

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Grounded in the Present but Aligned With a Vision for

Your Future.

Ventura

e - ProďŹ t

Futura

HyLock

NEW LANDSCAPE

To meet the burgeoning

demand for geosynthetics, Indian entrepreneurs

and existing companies (a)

(b)

who manufacture these

products need to expand

their capacity to grab these lucrative opportunities that are on offer and to meet (c) (a): PP staple fibre production line. (b): Needle punching non-woven geotextile production line (c): PP biaxial geogrid production line

expected shortages.

Business Opportunities

for PP Non-Woven Geotextiles and Extruded Geogrids

eosynthetics can be defined as planar polymeric materials used in contact with soil, rock, earth or any other

Vetcha Ravikanth Assistant Vice President (Business Development) Reliance Industries Ltd. Navi Mumbai

POLYMERS Communiqué l August - September 2019

geotechnical engineering related material, as an integral

part of a man-made project or a system to perform single or multiple functions.

To know more, please subscribe to Polymers Communiqué at subscriptions@polymerscommunique.com

127

BUSINESS ENABLER

Afro-Asian Convergence at PLASTIVISION INDIA (PVI) 2020 PVI 2020 provides its exhibitors

just the right platform; it’s tried, it’s tested and it’s trusted!

eam PVI 2020 understands that the industry expects from them nothing less

than the best! The industry expectation is based on the capability of the

execution skills of the team at the helm of operations of PVI 2020. PVI exhibitions

are industry events run and led by industry stalwarts, who with their honorary contributions, deliver a platform in line with industry needs.

And why not, PVI 2017 set a record of sorts - Over 2,00,000 visitors; over 75,000 online visitors; 70 registration counters; over 1,250 exhibitors, including 450 from abroad;

1,10,000 square metres gross area occupied, participation by 25 countries; and going by data gathered from major participants, an estimated business turnover of over Rs. 2,000 crore. An event that surpassed all expectations, be it visiting / exhibiting

130

POLYMERS Communiqué l August - September 2019

experience, quality visitors, business transacted

Varied industrial sectors are today witnessing

exhibitors, in the last edition, stopped booking

combat this slowdown. Organised by AIPMA (The

and more. It was music to the ears when some

orders as they ran out of capacity! PVI exhibitions are truly, ‘Business Ka Booster’. To make it one of

the top 5 exhibitions in the world is a matter of great pride for India!

So what ‘more’ does a typical exhibitor of PVI 2020 get? He gets what exhibitors experienced during PVI 2017 and ‘more’!

Industry 4.0 and Circular Economy; The Big Buys at PVI 2020

some slowdown. Being aggressive is one way to All

India

Plastics

Manufacturers

Association),

PVI 2020, an event that is obsessed with setting new benchmarks, provides you just the right platform. It’s tried, it’s tested and it’s trusted!

Your showcase at PVI 2020 will provide you the necessary stimulus and expose your products to the market segments you reach and beyond.

INDUSTRY

4.0

PVI 2020 is set to be the most advanced edition that the Industry has ever witnessed. Industry 4.0 and Circular Economy are no longer just buzz words. They are movements that carry with them the might to change the

business dynamics of the industry; plastics industry is no different. Be there at PVI 2020 and continue to stay relevant! Also known as ‘Smart Factory’, Industry 4.0 encourages absolute computerisation of the process of manufacturing. Be it latest manufacturing technologies and processes, cyber security, cloud computing, AI and AR, industrial internet of things, robotics and others. Learn more about smart manufacturing, digital technology and

machine operations at the ‘Centre for Industry 4.0’ especially created at PVI 2020. The Centre will showcase leading global technologies vide demonstrations conducted by companies who are leaders in their respective businesses. The global technology, global thinking and local adaptions, all will be a live showcase!

For our industry to stay relevant, circular economy, EPR and more are the prevailing longevity strategies. Strategies

that need to be showcased, explained and thus an event of this stature needs to earmark space for this cause.

Exhibitors committed to this cause will be offered preferential rates! So, close to a staggering 1,000 sq. mts. of space is reserved for this recycling showcase - which has intent as well as content, yes, right there at PLASTIVISION 2020. Solutions providers will highlight solutions that are functional and make a lot of business

sense at the same time. This whole initiative is spearheaded by Venkatesh Kini, Founder of Ubuntoo.com. Venkatesh Kini, with his vast experience, will add tremendous value in understanding and simplifying the everevolving concepts of circular economy, EPR and more. To take discussions to another orbit, concurrent to PVI 2020

will be held a Global Recycling Conclave wherein experts from across geographies will share meaningful insights to new vistas of operations in the very challenging scenarios that face the industry today.

132

POLYMERS Communiqué l August - September 2019

The plastics industry is going through a

“In times of slowdown, as the industry is witnessing

as well as GDP slow down.

important role to lift the business sentiments,”

challenging phase as regards the environment Need-of-the-hour is aggressive marketing and to get the best possible growth.

today, participation in exhibitions play a very emphasises Kailash B. Murarka, Chairman, National Executive Committee, PLASTIVISION INDIA 2020.

PVI 2020, Mumbai is the best growt

As regards the plastics industry, exports from India

international exhibitors and it is expected

and ASEAN countries today beckon most Indian

platform with 1,500 national as well as

to huge number of business visitors from across the world. This will act as a big booster and trigger growth undoubtedly for the

plastics industry which consists of 90% MSMEs; helping race towards 5 trillion economy by 2024 which is the GOI dream. Arvind M. Mehta Chairman Governing Council, AIPMA

comes with a strong sentiment. Africa, SAARC

companies in the plastics industry for business. PVI 2020 well understands this need.

So here is the ‘more’ at PVI 2020. As ‘Made in India’

for the world is what excites; Team PVI 2020 has identified such key markets (Africa, SAARC and

ASEAN countries), aligned with key associations

and proposed special arrangements with them to ensure that these global buyers visit PVI 2020 and

offer you, as exhibitors, this mega exposure very much in India, very much in PVI 2020. These “In times of slowdown, as the industry is witnessing today, participation in exhibitions play a very important role to lift the business sentiments.” Kailash B. Murarka Chairman National Executive Committee PLASTIVISION INDIA 2020

global buyers will certainly take advantage of the ‘Made in India’ products that are comparable globally, and come at an affordable price.

“Circular economy is the path that the industry

has to judiciously work towards and evolve a

solution that is acceptable to all stakeholders of the supply chain,” shares Meela Jayadev, President, AIPMA.

PVI is all about knowledge sharing and growth amongst stakeholders. January, 2020 will see

this mega event unfold in Mumbai between “Circular economy is the path that the industry has to judiciously work towards and evolve a

solution that is acceptable to all stakeholders of the supply chain.” Meela Jayadev President AIPMA

16th and 20th, the magical city and financial

capital of India.

“Manufacturing is going to witness a sea-change with the increasing advances of Industry 4.0,” highlights a confident Raju Desai, Chairman, National Advisory Board, PLASTIVISION INDIA 2020.

This edition is poised to have the biggest exhibitor representation from China, Taiwan, Iran, Vietnam

and Europe. As a pre-cursor, the Indo-China networking meet on the sidelines of CHINAPLAS 2019 “Manufacturing is going to witness a sea-change with the increasing advances of Industry 4.0.” Raju Desai Chairman National Advisory Board PLASTIVISION INDIA 2020

witnessed

another

house-full

situation

with over 200 Chinese and over 200 Indian

representation. Global flavour...in our own backyard with over 30% exhibitors expected to be from overseas (from over 25 countries); yes, right there at PLASTIVISION INDIA 2020.

So, exhibit at PVI 2020, showcase your latest products and technologies; business will be the oxygen (omnipresent) at PVI 2020.

134

POLYMERS Communiqué l August - September 2019

Showing our colours â&#x20AC;&#x201C; closing material cycles At ENGEL, we embrace responsibility, helping our customers achieve sustainable injection moulding production. At the heart of this are our inject 4.0 solutions for the smart factory, which also open up new opportunities for the Circular Economy. For instance, the iQ weight control software balances out process fluctuations when processing recycled material. Consistent high part quality increases the range of possible uses for the recycled material. Technologically, we are also promoting increased use of recycled material. With the new ENGEL skinmelt process, we are enabling a high proportion of recycled material even in complex component geometries. The bottom line: green is more than the colour of our machines. Come and see what it all looks like at K 2019 (Hall 15, Stand C58).

engel-k-online.com

Jayesh Sampat Director, Elite Conferences Pvt. Ltd.

The knowldege was evident on his face even then; the knowldege platforms that Jayesh builds throught his events bring a smile on everyones face (including his)!

Change being the only constant, we thought it

would be wonderful to capture this and freeze

‘time’. We associate with the ‘current look’ of

our industry colleagues and would it not be

exciting to know of their persona, decades

ago. That’s what we did, had them dig deep into their archives and share this just for your ‘read’... or should we say ‘see’!

A visual delight!

Vinod Bharti Jain CEO, Glaves Corporation

51 years ago, Vinod, a qualified Mechanical Engineer and a glider pilot, took to the skies with a desire to ‘Make in India’; he successfully sells his pelletising solutions to over 25 countries today. Kya baat hai! 136

POLYMERS Communiqué l August - September 2019

Ashok Jajodia

Managing Director, Uma Cosmoplastics Pvt. Ltd.

1 9 9

In 1984, Ashok has just completed his high school, some years away for making his mark in business and service to the industry which he is very well known for. In East India then, now and guess forever.

Meela Jayadev Managing Director, Sudhakar Irrigation Systems Pvt. Ltd. (Part of Sudhakar Group)

A man born with a ‘piped dream’ knows the finest of details of the piping industry since 1970s. With hands-on experince in marketing to being the Managing Director of Sudhakar Irrigation Systems Pvt. Ltd., he has seen it all from very close quarters.

Vinay Bansod Business Head - IMM, Windsor Machines Ltd.

Vinay, as a lad, in 1991 in his formative year in the Govt. College of Engineering, Amravati built his skills then on injecting enthusiasam and knowledge to today building injection moulding machines. POLYMERS Communiqué l August - September 2019

137

TECHNOLOGY SHOWCASE

Brückner Maschinenbau

at K 2019

A showcase of innovations meeting the demands of a circular economy.

t K 2019 (Hall 3, Booth C90), Brückner Maschinenbau

will present their latest innovations for the demands of a circular economy. The focus is on mono-material

film with superior mechanical and optical properties. These are ideal for the use in new, single-origin packaging and guarantee good sortibility in waste separation and optimal recycling.

At K, Brückner will introduce two completely new line

concepts for the production of BOPE films (biaxially oriented polyethylene). The new lines also have the flexibility to

produce BOPP films: As the demand for innovative BOPE

films is only now starting to develop, film producers will be able to react swiftly and flexibly to market trends.

Additionally, Brückner has developed a new inline coater for

all BOPP and BOPE lines, installed in the line before the

transversal stretching. It makes the production of extremely thin functional layers within the nano-range possible.

Alongside stretching lines for the production of packaging

films, machines for speciality films are becoming more important in Brückner’s portfolio. They will be presenting various innovations for the K 2019: NN

New high-temperature concept for BOPP capacitor film.

Lines for the production of stone paper based on BOPP or BOPE with a calcium carbonate proportion of over 60%.

Biaxially oriented polyester film lines (BOPET) for optical applications.

BOPI lines (biaxially oriented polyimide), perfect for flexible optical applications.

Battery separator film lines: Newly developed and patented relax chain for improved film properties.

138

POLYMERS Communiqué l August - September 2019

MENTORSHIP

Building a

Powerful Marketing Team Entrepreneurs must ensure the enterprise has a strong marketing team in place if a

business must survive and grow. It needs great deal of attention in order to have an effective team in place.

et me start with asking what is

absolute favourite) statement that says

vision about what your objectives are

enterprise. To my mind, it is selling.

purpose is to create a customer, the

companies will have different types

the most important function of an

In my career, I have tested this and can share the idea with you. It could be a

product, service, idea, story, just about anything that can be sold for a price, must be sold. The price is the value that

the buyer perceives in the offered item

all,

“Because

its

(management’s)

business enterprise has two - and only these two - basic functions: marketing and

innovation.

Marketing

and

innovation produce results; all the rest are ‘costs’.” - Peter Drucker

and will be prepared to pay for it.

Here’s What You Need to Do

It is important to understand that the

Suffice it to say that nothing is more

enterprise is selling or sales. Marketing

simple; you can sell and build businesses

most important single activity of any is a wider concept and determines how sales can be won and, therefore, is much wider in scope than the transactional approach of selling.

I am reminded of Peter Drucker’s (arguably,

the

best

management

philosopher of our times and my

important than marketing. It is quite with a lot of stuff that you don’t make

or produce, but you cannot produce something that you can’t sell.

The foregoing is enough reason for entrepreneurs to ensure the enterprise

has a strong marketing team in place

products to address the needs of that clientele which must come from the

product portfolio and the technology levels

upon here, in order to reach that goal.

Define Your Goals It is very important to first clear your

the

company

has.

Many

companies are in the mobility business. There are simple bicycles and a range

of manually powered to sophisticated, high power bikes. Even within a given segment, companies will position their products

differently,

partly

because

they can best illustrate their USP in that position and partly because of the positions taken by the competition. We need to define; NN

What your product is supposed to deliver (It can be, for example for a vehicle, transport, comfort, safety,

needs great deal of attention in order need to take certain steps, as touched

140

of clientele to address and will have

if a business must survive and grow. It to have an effective team in place. You

Rakesh Shah RS Coaching and Consulting New Delhi

in terms of your marketing. Different

adventure, luxury, status etc.)? NN

Who are the customers you need to To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

PEOPLE DRIVEN

HR Strategies

How can an Organisation Build Ultimate Competitive Advantage This article tries to explain what it means to achieve excellence in leading and managing an

organisation, keeping in mind

various forces which impact the

organisation and its competition.

erhaps the most important question that faces any

organisation is, how do you build an organisation that performs flawlessly and evolves rapidly? One

that delivers sterling results today and changes fast enough

to be relevant tomorrow? We live in a world that offers no refuge for mediocrity, a world in which competitors quickly

and mercilessly exploit any operational weakness. We also live in an era of wrenching change, with the speed

of technological advancements, it is rarely possible to create sustainable competitive

advantage from just a new product or service. However, it

is less easy to

Dr. Naveen Malhotra Group Head HR & CC Sintex Industries Ltd., Kalol

144

POLYMERS Communiqué l August - September 2019

QUANTUM JUMP IN PERFORMANCE. INTRODUCING Q-SERIES

High Speed Frictionless Movement Enhanced Clamp Specification Superior Mold Safety 110 to 550 Tons

milacronindia.com

‘clone a community’ - and ultimately, it’s the people

employees. Above all, it’s about adopting a

sustainable

executing and innovating to improve long-term

behind

the

‘survival

product

competitive

organisations.

the

One

fittest’ of

service

that

applies

equally

advantage. the

key

create

Darwin’s

sources

to of

competitive advantage is an organisation’s ability to adapt to its rapidly evolving environment.

When executives are asked the key factors for motivation to stay / join an organisation, the

highest ranked factors are ‘freedom & autonomy’ and ‘exciting challenges’. Employees do not want to feel to just be a ‘cog’, but to be empowered to make a meaningful contribution; people are

looking for a sense of belongingness, a sense of meaning.

needs to access what are the capabilities

it requires to successfully

deliver its future

vision and where they currently

stand on these.

This is often best

achieved through benchmarking as people tend to

overestimate their true capabilities.

Competitive advantage means positioning your

company ahead of other companies in order to achieve superiority in quality, low cost, value

or innovation. Regardless of what it means to a company, it may be the single factor to attaining success and business sustainability. There are many strategies that contribute to achieving a competitive

advantage,

but

maximising

your

human capital is a major contributor to achieving a competitive edge in the marketplace. Numerous studies

indicate

the

importance

aligning

goals

and

enhancing

studies

business

indicate

that

true

performance.

I had a privilege to see few organisations and I

Such

competitive

is short-term and will not help in building a

the people practices of organisations. Companies

companies are ‘healthy’. Organisational health

their business objectives, especially growth, have

common vision, execute that vision effectively

well-defined HR practices that align with the

thinking. When an organisation is in sub-health,

employed longer and contribute positively to the

to high employee turnover, communication breaks

clear people plan are at the risk of losing or never

which leads to decline in quality, resulting in

competitive advantage is critical to company’s

the health of an organisation is critical to its

may pursue many paths to this end, one that is

Focusing just on short-term performance kills the

human resource management. Currently, many

culture of single-minded focus on performance

their human resources, but few are conceptualising

activities. (Lehman Brother’s collapse after 158-

advantage. As a result, many companies forego

investment decisions due to its over focus just on

through human resource practice initiatives.

feel focusing just on delivering the numbers

advantage can be achieved through people and

sustainable

performing

that leverage their human capital to achieve

is the organisation’s ability to align around a

more positive results. These companies have

and renew itself through innovation and creative

company’s business goal. Their employees stay

teamwork and morale begins to decline leading

overall financial performance. Companies without a

down, a culture of risk avoidance, blame sets in

obtaining a competitive advantage. Retaining

reduction of sales and profit. Thus, looking after

growth

performance, in both the short- and long-term.

frequently not recognised is capitalising on superior

health of the organisation; it leads to pervasive

companies recognise the growing importance of

delivery, which means shortcuts and immoral

them in strategic terms - in ways to gain a competitive

year history was also driven by making risky

the opportunity to seize competitive advantage

performance, ignoring an honest assessment of its

Some Strategies to Imbibe

future.

Not

all

high

organisation’s exposure to risk).

Leaders should put their efforts into creating the

organisational DNA for long-term success and

invest in people who deliver the numbers. However,

organisation

likely

adapt faster than the competition and build a

competitive advantage if the organisation shares

the company’s vision and mission in a way that inspires employees to act in its best interests,

connecting, engaging and communicating with

146

performance and build competitive advantage.

human resource strategies to achieving business

Building Competitive Advantage

An organisation

more innovative and effective style of leading,

and

showcase

prosperity.

few

Although

the

companies

strategies

and

initiatives to systematically develop and achieve competitive advantage. NN

Direction:

clear

sense

where

the

organisation is heading to and how it will get To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l August - September 2019

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