Student Works

BA (Hons) in Advertising Design BA (Hons) in Communication Design BA (Hons) in Digital Media BA (Hons) in Environment and Interior Design BA (Hons) in Interactive Media BA (Hons) in Product Design BA (Hons) in Social Design

Strengthen the Transparency—Survive the Fairness

by Ka Po Allison WONG BA (Hons) in Advertising Design

If you say fair trade has nothing to do with you, you will be the next victim being looted by the merchants.

The idea of the advertising campaign begins with the public’s misapprehension that fair trade is a charity activity for the Africans. A brand from New Zealand was chosen to be the imaginary client for this advertising project. This company sells fairtrade-certified carbonated drinks and insists in using ingredients fair to the producers, land, and consumers.

The project aims to introduce the brand and its association with fair trade. Fair trade is a chance for consumers to make a just choice.

Tutor: Francis HUNG

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

Occasional Ride

by Chi Ho Patrick CHEUNG BA (Hons) in Advertising Design

This is a rejuvenation exercise for the Hong Kong Tramways–a brand with 118 years of heritage. The brand is picked as an imaginary client for this advertising design's capstone project.

It is easy to think that heritage is about historic information, old facts and archives, yet the true heritage of the Hong Kong tram lies in the accumulated perceptions from the locals. Those accumulated perceptions include the vibe and feel of riding the tram; a transportation experience that hasn't changed in the past 118 years.

By crystallising these perceptions, the beauty beyond its transportation function can be recognised and reaffirmed among the younger generations.

Tutors: Man To YIU, KC TSANG

Watch https://youtu.be/hCL4HNdKLko

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

zzity

by Hui Ching Deborah TSANG BA (Hons) in Communication Design

Hong Kong is a 24/7 city where pace of life is too fast. Hongkongers’ sleeping time is compressed and fluctuates arbitrarily. It has been a long time for them to have a good rest.

Obviously, Hongkongers need a new living space that allows them to have their lifestyle change, and enable them to take a good rest.

Thus, zzity was created, a unique resting space for everyone.

zzity is a fictional city with its urban landscape shaped according to the owner’s bedtime and morning habits. The owner could decide their zzity's character, have it maintained or changed every day. Is it a resort, a country, or a planet in outer space? The owner will make their choice!

Tutor: Kam Fai CHAN

Watch: https://youtu.be/NMXJImAAS24

Sinking Cities 2100

by Elaine ISTANTO BA (Hons) in Communication Design

By 2100, coastal cities around the world are predicted to be fully submerged underwater. Despite many factors leading to the sinking of a city, the current trend of sea-level rise reveals an alarming rate for these metropolitan cities by the coast. This project explores various fictional scenarios in which the livelihoods of residents within these coastal regions are affected by the rising waters. Sinking Cities 2100 envisions the possibility of a re-imagined contrasting future and the drastic scenarios of each coastal region through comparing Asia’s rapidly sinking and potentially sinking cities.

Tutor: Ho Yin FUNG

The Moon, Sky and You

by Wun Chung Alex SZE-TO & Hei Yau LIN BA (Hons) in Digital Media

‘Moon, Sky and You’ is a live action film. It is a tragic romance of a pair of young lovers fighting against a hit-man organisation with violence, forgiveness, and redemption. It also represents the dumb and the pureness which witnesses the end of our path in secondary school.

Besides the story, when it comes to a dilemma, ‘The Moon, Sky and You’ is interesting in the relationship between, (giving an answer in case they know something they shouldn’t), adults who will wisely step back because of the responsibility of their own. However, teenagers will step forward with their irrationality and see behind walls. Nothing is black and white. It is our lifelong lesson to find the balance in both of them.

Tutors: Dr Jae OH & Heiward MAK

White

by Tsz Ching Helen HO & Hiu Yim Ceci CHOW BA (Hons) in Digital Media

‘White’ is an animated short film.

A small white deer followed the herd out of the forest where it originally lived and went into a world full of colour. Here, everyone pursues beautiful colours. Fawns who want to stay white choose to be dyed the same colour in order to blend in with the herd.

In the pursuit of colour, the white deer felt lost, and his beautiful colour turned cloudy.

He met a little white man who kept his white colour, and reminded him of his original intention.

Tutor: Dr Jae OH

Student Works—Environment and Interior Design Tessellating Culinary Culture

by Lok Ying Janice WONG BA (Hons) in Environment and Interior Design

The project is exploring the development of cultural and culinary practices of kitchens. Throughout the centuries kitchen design was influenced by social customs, traditional cooking methods, and equipment, technologies at the time demonstrating the impact of cultural heritage and their culinary traditions, transforming interior layout and changing domestic lifestyles.

The design is a reinterpretation of western and eastern cuisines showcasing their spatial transformations based on time, different activities and equipment, their environmental setting, type of cuisine, and cultural backgrounds. Thus, a narrative representation technique using different layers of information is developed into sequential stories which alternate between old and new understandings of what a kitchen space might be or become. The tessellation effect is created through the superimposition of different timeframes and interior kitchen layouts and questions its future vision as a spatial agent.

Tutor: Dr Gerhard BRUYNS

Watch: https://youtu.be/XcLc65dGcSA

Unconscious or Conscious?

by Yuen Wai Janis LAM BA (Hons) in Environment and Interior Design

Are you affected by the world unconsciously? Or are you controlling your own path consciously? Different spatial settings of pathways impact people's behaviour in regard to motion, time and visual perception, creating our own unconscious experiences.

This project explores the narrative of pathways and how these affect people unconsciously. Spatial illusions are created throughout these pathways speculating on the influences and impacts of architectural elements and the direction they might have on our unconscious and conscious decision in relation to space.

Inspired by the mid-level escalators in Central, an abstract futuristic site is developed by connecting various pathways on different levels to create a spatial network with repetitive patterns and forms to generate contiguous illusions of dimensional encounters.

Tutor: Peter HASDELL

Watch https://youtu.be/FhU2-hCFUvk

waternow

by Tsz Kin Edward CHUNG BA (Hons) in Interactive Media

Hydration is essential for our body to function. It has been a prevalent topic in other countries but receiving less concern in Hong Kong. It is rare to see people in Hong Kong drinking water with their water bottles. It may be due to the coffee we drink in the morning, or the milk tea at night. But these beverages are not enough to keep us hydrated most of the time.

‘waternow’ is a brand-new experience for drinking water. It aims to create a metaverse that turns drinking water into a gaming experience for long-term habits. It brings awareness to the importance of keeping hydrated for the general public and motivates them to drink more water. This design includes; virtual and real experiences, metaverse, smart water checkpoints, and Augmented Reality (AR) interaction technology.

Tutor: Dr Kenny CHOW

Watch: https://youtu.be/gQllKnI1ntE

YouNgold

by Chi Ching Sandra LAU & Hoi Ki Hidy WONG BA (Hons) in Interactive Media

Hong Kong‘s ageing population is on the rise and this places extra pressure on the community. In many Asian families, there is poor communication among family members that may build a barrier between them as a result.

YouNgold is a customised restaurant platform that helps young people know about the needs of their parents. It also aims to help reduce the risk of disease and bring families closer together.

Tutor: Dr Newman LAU

Watch https://youtu.be/usjTH1tb7HI

Pit-a-Pat

by Tsz Shan Iris TAM BA (Hons) in Product Design

We start the journey of saving money for our future wishes with a piggy bank. What if there could be a piggy bank for our own community’s future too? Pit-a-Pat is an allin-one donation platform for small NGOs, it aims to strengthen community bonding and resilience. Small NGOs have little marketing budget and unstable funding sources compared to well-established NGOs. Small NGOs are flexible in directly helping local residents. Their work deserves recognition and support. By setting up donation kiosks in MTR stations for every district in Hong Kong, Pit-a-Pat helps small NGOs get lowcost advertising opportunities and reach a wider donor and donee base. Each kiosk focuses on small NGOs that are active in the district. For donors, Pit-a-Pat provides a transparent, convenient and engaging experience in donating and connects with NGOs in their community. Users of the Pit-a-Pat app can track causes they support and set up fundraising projects to tackle immediate community issues.

Tutor: Dr Brian LEE

More: https://iristam00ddd3.myportfolio.com/pit-a-pat-the-piggybank-for-our-community

a. ware

by Sze Yu Billy LAM BA (Hons) in Product Design

Our five senses contribute to how we perceive the world. However, people forget the experience of sight, hearing, smell, taste and touch during eating because of the fast pace of living. Senses response of the eating experience can result in concentration and focus as if practicing mindfulness which is healthy for mental and physical health. So, how can design enrich the senses experience while eating? Can it be a new way of serving food?

Tutor: Chi Wing LEE

Watch https://youtu.be/DNKkJ_QyRZQ

Talking Plast!c

by Wing Hei LAU, Wai Shan CHEUNG, Yuet Ting HUI & Ka Yi WONG BA (Hons) in Social Design

Despite Hong Kong’s full implementation of the Plastic Bag Charging Scheme in 2015, plastic bags at wet markets are exempt for food hygiene reasons. The project team did an in-depth research into the issue and recognised that there is plastic bag abuse at Hung Hom Wet Market. Customers hesitated to break their habit of using plastic bags due to misconceptions and lack of incentives. This project aims to encourage them to take their first step in reducing plastic bags. It introduced an inclusive and progressive ‘Green Market Pilot Scheme’ at Hung Hom Market which had three different strategies for three types of people: ‘Green Shops Vouchers’, ‘Self-service Boxes’ and ‘Demonstration of minimising the use of plastic bags’, aiming to make a change to the community.

Tutor: Jonathan YU

Watch: https://youtu.be/UFo7teXA_sc

Gap Time

by Pui Ki NG, Lijuan Laris LIANG, Tung YIU & Yip Pui CHEUNG BA (Hons) in Social Design

This project tries to diversify the usage of daily gap time of young generation and salarymen. Dedicated to adding fun to people's stressful lives, the project team hacked into the way they use spare time, like waiting, taking transport, etc. They prototyped and organised four workshops, in which many meaningful impacts have taken place between the participants as a result of co-creation. Designated co-design and cooperative exercises, where participants are inspired, motivated and unleashed, serves as a springboard for their imaginative practice and acts as conversation tools for sparking the discussion with each other. The designers intended to cover three main levels of objectives: to be aware of gap time, to act in a fun way, and rethink the inside value. In light of these, they designed a game design package, an integration of an app and a gap time diary to provide a connected experience to players and other people.

Tutor: Kam Fai CHAN

Watch https://youtu.be/MZD3DK72aTI