Senior Year Programmes

MEATLESS™ MEAT Relocation, Cheng Tsz Yin, Cheung Chi Ho, Ng Wing Ki, Wong Chun Hei, BA (Hons) in Advertising Design Claw for Fun — Everywhere, Everyone, Cheung Hui Ki Yvonne, Law Cheuk Lam Cherry,Wong Yuen Ting Natalie, BA (Hons) in Social Design

Credits Requirements

BA (Hons) in

Advertising Design › Communication Design › Environment and Interior Design › Product Design 62–63

BA (Hons) in › Social Design

BA (Hons) in Digital Media

BA (Hons) in Interactive Media 60

64

64

Students not meeting the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in Associate Degree or Higher Diploma programmes and their academic performance will be required to take additional 3 to 9 credits of English and/or Chinese Language subject(s) on top of the normal credit requirements.

Details www.sd.polyu.edu.hk/ug

en;bar, Leung Chun Ting, BA (Hons) in Interactive Media EVE, Choi Ping Wah Valerie and Wong Wing Wang Simon, BA (Hons) in Digital Media

STUDENT WORKS

Integrated Capstone The interdisciplinary capstone projects echo the global trend in demand for multi-talented designers.

Through the new interdisciplinary capstone projects, smart and creative minds from more than one programme are integrated to generate practical solutions on different topics from the design thinking perspective.

ISOASIS: An Oasis in Isolation

by Chan Ming Yan Amber, Chan Si Jin, Leung Lok Yin Stefanie and Leung Po Kin Steven

BA (Hons) in Communication Design, BA (Hons) in Environment and Interior Design and BA (Hons) in Product Design

Never Be A Regular

by Chan Kei Him, Chan Lok Tung, Ho Wai Leung and Ung Ning Sum

BA (Hons) in Advertising Design, BA (Hons) in Communication Design and BA (Hons) in Social Design

ISOASIS is an integrated project that aims to create a sustainable, holistic and user-centred quarantine experience through interior, product and communication design systems.

The project envisions a quarantine system based beyond the physical needs of the users, transforming quarantine into a mentally rewarding experience.

Specifically, it explores chromotherapy as a method of improving the wellbeing of the users. It reconnects humans and nature by reimagining the colours of the changing skies and natural landscapes as interior lighting and furniture designs.

Tutors: Scott Chin, Horace Pan, Dr Shih Yi Teng and Roberto Vilchis To raise awareness of the benefits of ‘ugly food,’ the team created an integrated campaign to raise the audience's awareness of the issue and change their consumption behaviour.

By naming the campaign ‘Never Be A Regular’, the team highlights the message towards the audience to embrace themselves with diverse food. A speculative client, the city’super supermarket, is introduced to bring the issue to consumer attention.

Through the advertising campaign (including graphic design, video production, exhibition design, etc.), audiences understand the issue from a different perspective.

Tutors: Ken Li, Siu King Chung and Stefan Sonntag

Watch: https://youtu.be/RObkoybGHQg Watch: https://youtu.be/4HwSwv01yeU

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

Relationships in Action: Get in Touch

by Cheong Tsz Fung, Choi Hoi Yan, Leung Chun Ting, Tse Ngo Ting and Yiu Yat Pui

BA (Hons) in Digital Media, BA (Hons) in Interactive Media and BA (Hons) in Social Design

Family conflict can be the cause of distress and depression, leading to family breakups. A recent study conducted by Caritas Family Crisis Line and Education Centre found 50 per cent of Hong Kong parents and young adults living under a single roof clash at least once a week.

Get in Touch is an integrated project by five students from social design, interactive media and digital media studies. The project aims to strengthen family relationships and bonding through various designed activities assigned to young adults aged 20–30 and their family members.

Tutors: Bruce Wan, Siu King Chung, Jonathan Yu and Amelie Chan

STUDENT WORKS

Tutors’ Choice BA (Hons) in Advertising Design BA (Hons) in Communication Design BA (Hons) in Environment and Interior Design BA (Hons) in Product Design BA (Hons) in Social Design BA (Hons) in Digital Media BA (Hons) in Interactive Media

Masculinity Uncensored

by Lau Cheuk Yan

BA (Hons) in Advertising Design

There are a lot of boundaries in our society regarding what a ‘manly man’ should be. Hong Kong is still conventional in terms of gender identities. A local genderless fashion brand called ‘Ponder.er’ which explores the possibilities of modern masculinity is chosen to be served as client for this advertising campaign.

This campaign is designed to use the images of various animals as visual metaphors to demonstrate masculinity in different forms.

Tutor: Francis Hung

A Concrete Companion

by Chan Lok Wai Novan

BA (Hons) in Advertising Design

Freeze Lifestyle is a brand specialising in concrete handicrafts. This campaign aims to connect human stories with the positive attributes of concrete. Here, audiences can discover the value of concrete. This new perception aims to give a deeper understanding of the material.

Tutor: Stefan Sonntag

Watch: https://youtu.be/YmYfdmYmCag Watch https://youtu.be/d2alzxzDNMY

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands. This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

Sea You Again

by Wong Ching Yiu

BA (Hons) in Communication Design

Sea You Again is a travel kit that provides a full range of items to enable consumers to take boat trips in Hong Kong.

Customers at all levels benefit from cross platform design, with relevant items available both online and offline. Seven islands routes were chosen because their durations are long enough to allow passengers to enjoy the ferry, the water, and the wind, as well as the scenery shifts from cityscape to island landscape.

The younger generation gains from Sea You Again. They were told to lay down their phones and relax in the middle of nowhere. To travel on this mode of transportation because we only have a small amount of time and opportunities to do so.

They acquired a new perspective on ferry journeys from the unknown to the departure.

Tutor: Clive Ng

Data Sense: Tracing COVID-19 by infographics and data visualisation

by Cheung Lok Yi Louie

BA (Hons) in Communication Design

People in Hong Kong have been receiving large amounts of information and data about the pandemic. They seem to have become numb to numbers and data, such as confirmed cases or even death cases.

To avoid this situation, information design is one of the most effective ways of representing data. Through visualising data, readers can easily understand the real meaning behind it.

Tutor: Brian Kwok

Watch: https://youtu.be/ksrbDVG_u30

The Brighter Day

by Chick Chi Yu and Choi Chok Ming

BA (Hons) in Digital Media

This movie is about a man with depression who has wounded his hand.

He helps a wounded woman, binding her hand before snatching her bandage away and fixing it around his bleeding hand instead.

Tape #001

by Chan Yat Sing, Kwok Wan Kiu, Tsui Man Hin and Wong Chi Sum

BA (Hons) in Digital Media

Tape #001 is a story about a talented art student, Chin Yu, and an introverted sound enthusiast, Chor. Chin Yu has made achievements in the art industry with her outstanding skills. In a record store, she came across Chor, and a journey of art explorations and self-reflections began.

The project provides an immersive emotional experience through detailed visual and audio design, creating a film that delivers more than the story itself.

Tutors’ Choice—Digital Media Tutor: Wong Sau Ping Adam

Tutor: Heiward Mak

Watch: https://youtu.be/UWWDsBM_2v0 Watch: https://youtu.be/NT2c2R0q9Hg

Tutors’ Choice—Environment and Interior Design Moderno Asclepeion

by Wong Tsz Shun Jessie

BA (Hons) in Environment and Interior Design

Today, our fascination with technology, media, beauty, material goods and work has reached an obsessive level. We dedicate time and attention towards them to the degree that is similar to worshipping, making these ideologies our newfound religion.

Asclepions were Ancient Greek establishments where believers seek spiritual and physical healing from Gods in their sleep. Borrowing this concept, this project explores the possibility where a hotel becomes a worshipping space for our new religions to portrait modern values.

The project is inspired by Piranesi's imaginary prisons. His drawing methodologies are extracted and used to reinterpret religious architecture interiors with hospitality programmes.

Tutor: Dr Gerhard Bruyns

The Island of Grief

by Lai Yu Nga Katie

BA (Hons) in Environment and Interior Design

The Island of Grief is a story about a girl who is in mourning and escapes to an imaginary space in her dreams. Rooms are designed based on different stages of grief including denial, anger, depression and acceptance.

Spaces emphasise the characteristics of each grief stage by manipulating and controlling light and shade. The design was defined through the analysis, exploration and consideration of how light passes through and illuminates spaces at a particular time of the day.

Tutor: Anneli Giencke

InMinder

by Wong Tsz Shun Jessie

BA (Hons) in Interactive Media

Many office workers working in a fast-paced environment do not fully relax outside of work. This project investigates mindful eating. The mobile app aims to help users to understand their emotions and bodies.

Mindful audio guides users to conduct mindful eating. The Mindful Mat for dining is an interactive device to detect eating pace by sensing the decrease of food weight.

In its Enriched mode, the app will provide information including warm tips, eating speed, eating duration and health news to reflect on their personal growth.

Tutor: Dr Huaxin Wei

en;bar – Moderate Drinking With Great Delight

by Leung Chun Ting

BA (Hons) in Interactive Media

en;bar is an alcohol consumption digital product that enriches the drinking experience. With the en;bar app, the en;bar spirit — a digital identity, and a smart coaster, this product looks to moderate drinking through an elevated social and leisure experience.

Tutor: Dr Kenny K. N. Chow

Watch: https://youtu.be/OBIsmoJeYMo Watch: https://youtu.be/QpNeVarv-aU

Project 2121 KIRSCH Speculative Religion Experience Design

by Yung Tsz Chiu Luke

BA (Hons) in Product Design

This project studies the behaviour of new religious forms of the future. Since digital data is developing rapidly, rituals change. The designer has created new tools and experiences for people to worship together.

Tutor: Lee Chi Wing

omnom.

by Chang Pei-Chi Peggy

BA (Hons) in Product Design

omnom. is a smart dining service and product system tailored to fit the next generation of elderly care homes. The system aims to connect key stakeholders in the care home system through data digitisation, enhance interaction quality and safety through design intervention and decrease safety hazards through ingestion performance monitoring and tracking.

The omnom. is made up of five components: a wearable neckpiece for monitoring, an application for data digitisation, a spoon for serving, a tray for personalised care and a trolley for smart catering.

Tutor: Dr Brian Lee

Watch: https://youtu.be/DVEspO8KLmc

Hold Doll Friend — A Sharing Platform for Doll Owners

by Chan Wai Sheung Destiny

BA (Hons) in Social Design

Hold Doll Friend aims to show a new perspective of doll-playing through a series of experience designs. The designer collected 43 stories about children who love dolls and sorted their doll-playing approaches into four categories related to education, social interaction, commemoration and story continuation.

Tutor: Siu King Chung

WECore: Placehacking and placemaking via tactical interventions in elevators

by Wong Chun Ip

BA (Hons) in Social Design

The pandemic has reduced traffic within Jockey Club Innovation Tower, the home to PolyU School of Design, and the connections between students from different design disciplines.

In this connection, the project WECore placemaking project was proposed to explore new possibilities in the common space of the building by reconnecting people through various flash-mod activities and creative usage of lifts. It aims to change the everyday mindset and behaviour of students and reconnect people.

Tutor: Chan Kam Fai

Read more: https://bit.ly/3i9U3zE