4 minute read

FASHION & STYLE

FRENCH FREDDIE POP UP IN HERNE BAY

New to the suburb, local label French Freddie has opened their fourth pop-up shop in amongst good company at 218 Jervois Road, Herne Bay.

Driven to design beautiful garments that everyday women could pair with pants, shorts or skirts for any occasion - from laid-back lunches with the ladies to bold boardroom meetings - French Freddie is a New Zealand fashion brand created by a mother and daughter trio passionate about helping women achieve effortless elegance. With clean lines - bold, yet relaxed silhouettes and successful style - everyday women will sharpen up their wardrobes when they slip into items from this European-inspired fashion range.

Predominantly made from quality natural fibres, the team is particular about the fabric they source – paying close attention to the weight, weave and texture. The craftsmanship is edgy and elegant and constructed with incredible attention to detail. This is visible in the unique designs and embellishments, including buttons, sleeves, zips, collars and stitching.

Combining their background in fashion, interior design and marketing, the family have created a premium fashion brand with one goal in mind – to empower women to look, feel, and be successful.

As an extension of the brand offering, a personalised styling service and workshops will be available for pop-up store customers to give French Freddie’s clientele support from some of the country’s most reputable stylists in order to help them select essential items with the utmost confidence.  PN

FRENCH FREDDIE, 218 Jervois Road, www.frenchfreddie.co.nz

French Freddie Specialises in beautifully designed shirts, tops and jackets, we solve a problem many women face – the challenge to find versatile and flattering upper garments to pair with jeans, trousers and skirts.

When you purchase from French Freddie, you are investing in timeless, unique, staple wardrobe enhancers that will see you through all seasons & occasions.

Visit us at: frenchfreddie.co.nz | frenchfreddienz | @frenchfreddie

NEW POP-UP SHOP HERNE BAY

Discover In Black, a concept store by Seagar Design, tucked away at the rear of The Shelter, and opening onto a leafy urban courtyard, one of Mackelvie Street’s bestkept secrets.

The gallery-style space celebrates a colour that looms large over the landscape of New Zealand design by exhibiting expressions of the colour black in the form of art, design, objet and interiors. Their curative lens explores how the characteristics of black can be realised through an object’s materiality, form and texture, whether it’s black clay, steel, glass, wood or acrylic.

The works collected at In Black represent the voices of artists, creators and makers from New Zealand and abroad. They’re one-ofa-kind, collectable, designer pieces waiting to find a beloved place in your home for years to come.

The concept store is a physical extension to boutique design studio Seagar Design. They are available for consultation on site, offering an eye for detail that’s been honed over 40 years of experience in residential and commercial interiors. For a new build, renovation, or the special finishing touches, Seagar Design would be thrilled to be a part of your next project – be it black or not!  PN

IN BLACK, 78 Mackelvie Street, www.seagardesign.com

Images clockwise from top; Natalie & Adrienne wearing Taylor from their neighbours at The Shelter. An Interior by Seagar Design featuring Designer Rugs, bottom: In Black Concept Store.

A CONCEPT STORE BY SEAGAR DESIGN

Dressing Well Dress by Curate $299

Textured Seam Crop by Siren $189 Cheetah Mason Trench by Megan Salmon $429

Delauney Princess Coat by Megan Salmon $403

Seet Pea Perfect Top by curate $299

Button Thru Merino Dress by Siren $243

ZEBRANO has now relocated to 22 Morrow Street, Newmarket - opposite Westfield, T: 09 523 2500, www.zebrano.co.nz

稀攀戀爀愀渀漀

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