RETRO CORNER / HISTORY ROOM
History room presents Ponsse’s 50-year journey “Welcome to Ponsse’s history room,” says Juha Vidgren and leads his guests further to study items, photos, machines, and videos covering Ponsse’s 50-year history. The stunning journey from a small village forge to international logging sites has been colourful and truly worth taking. “Over the years, the old masters have created a stunning story,” says Vidgren.
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ihe history room was built in Ponsse’s first hall, which was completed in the 1970s and used as storage space until autumn 2020. “We present our history in this very room. Normally, approximately 4,000 people visit Ponsse every year, and now they’re able to see how the company has changed over the decades,” says Juha Vidgren. “The space was completely renovated, and we added different kinds of functionalities and a lot of detail about Ponsse’s 50-year history. An interior designer designed the history room for their diploma work. Now it’s ready, and we love it,” says Juha-Matti Raatikainen, marketing manager at Ponsse. There is a timeline stretching from wall to wall. It
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presents the company’s journey in small steps from 1970 to the 2020s. The photos show people from the past decades starting from the first pioneers. The map of the world in the cafeteria presents Ponsse’s 50-year journey and shows how the company geographically expanded from the small village of Vieremä and became a global market leader manufacturing CTL forest machines and operating in 45 countries. A whole bunch of old newspaper clippings were collected, and people can also listen to their content in different languages. “No worries, as long as you try hard” says a major headline quoting Einari Vidgren. More of Einari’s thoughts can be found in his biography.
