PURPOSE – MISSION – VISION

PONSSE’S NEW COURSE FOR FUTURE YEARS

The last time Ponsse’s long-term plans were defined was some ten years ago.

“Those plans carried us all the way to today. Back then, we were in a tight spot with our customers. The global financial crisis stopped our factory and our customers’ machines, and we had to go through everything with a fine-tooth comb, including the direction in which we were heading,” Juho Nummela, Ponsse’s president and CEO since 2008, remembers.

Discussions on how to solve the challenges often continued until late into the night. The strong guidelines set by Ponsse’s founder Einari Vidgren were the basis for the new plans as well: Ponsse is here for our customers. Without our customers, we would have nothing. “Whenever we were caught between a rock and a hard place, Einari would simplify things. And it always worked. He used to say that once you knew the direction in which you were heading, the rest just needed to be organised. We still adhere to those principles today,” says Nummela.

CHANGE ENCOURAGES DEVELOPMENT In the midst of the coronavirus crisis, financial uncertainty and climate change, it was once again time to stop and look into the future. As a result, Ponsse’s Board of Directors approved an updated course for Ponsse – its mission, vision and purpose. Ponsse’s heart, i.e. its values, did not change, and customer orientation, the Ponsse spirit, integrity and innovation remained unchanged at the core of Ponsse.

Ponsse’s course was corrected to better correspond not only to its business, which has doubled in size, but also to a world that has changed.

“Our customers are still at the core of all our operations, and their needs were the catalyst for the changes made now,” says Nummela.

“The forest industry and harvesting entrepreneurs have become the focal point of sustainability. The demand for sustainable timber is rapidly increasing, as timber construction becomes more popular, and wood-based raw materials replace fossil-based plastic. At the same time, there is strong demand for environmentally friendly harvesting from all directions.”

Sustainability is a strong driving force globally. Ponsse’s new course therefore also focuses heavily on sustainable development goals. Nummela admits that where sustainability is concerned, some development is still required, both in terms of products and operations. “The most important thing is to keep moving forwards, and we’re genuinely committed to this development,” he says.

PURPOSE

Sustainable solutions for the benefit of our customers and the environment

Ponsse’s roots are deep in the forest, and a love for the forest joins us and our customers all over the world. Healthy and well-managed forests are essential for the future of both Ponsse and our customers.

Sustainable development provides us with a direction and an opportunity for new innovations and operating methods. The development of our innovations and solutions is always initiated and guided by our customers’ needs and the opportunities enabled by technology. Our customers’ insight enables us to develop solutions that offer true added value in everyday work within the harvesting business. Ponsse’s technology and operations need to be part of the solution that will secure a good future for the generations that will follow us.

MISSION

Our customers succeed together with us

Our partnership with our customers is based on trust. We always keep our promises. Our task is to understand our customers and their business. Our customers’ extensive knowledge of timber harvesting and the industry also enables us to learn. An understanding gained through cooperation helps us develop all our solutions for customers’ actual needs.

Ponsse’s company culture is our most important competitive edge. Our values guide our daily work, and quick decision making based on them enables our success. We believe in our work and always strive to be the best at what we do. We do things efficiently, seeking the best end result and maintaining a good atmosphere.

Alone, nobody can accomplish much. That is why we always work for the customer’s benefit together. Together with our customers, personnel and other stakeholders, we form the Ponsse family.

VISION

The preferred partner for responsible forestry

We offer our customers the best solutions on the market and exceed their expectations. We strive to always manage our partnerships so that our customers continue to choose our solutions again and again, across generations.

Sustainable development guides all our actions. As an innovative leader in our industry, we also take responsibility for our environment and the wellbeing of forests. We strive for carbon neutrality in our operations and solutions.

We are passionate about improving Ponsse, and we want to be a leader in the Cut-to-Length method. Fast technological development combined with the Ponsse way of working produces constant results. Our innovations are based on a culture of experimentation and networking, and they enable us to efficiently introduce new technology and solutions to the market to support our customers’ business.

Our most significant asset is our continuously learning employees. We work in the excellent Ponsse spirit, appreciate each other and take care of each other and our whole network.