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9 Best ECOMMERCE STRATEGIES To Grow Your eCommerce Business In 2018
Getting an online store ready is as easy as a pie but to market it well and get traffic to the eCommerce store is a hard nut to crack. Whether a start-up or an established company with a strong customer base, as a business owner you need to stay up to date with the latest marketing trends and follow the eCommerce strategies to grow your eCommerce business.
Here is a list of tips to grow your eCommerce business and how your business can benefit from it.
No. 1
Be Mobile Ready In today’s date, mobile responsiveness is the key. Your online store should be mobile ready and should be able to fit on all screens. If you are selecting any ready-made eCommerce theme for your online store then make sure it is responsive.
No. 2
Listen to your customers
Product reviews are important for your online store. There might be some products where you do not get any sale, at that point product review, do the work. Encourage your customers to write a review on their purchases, this will surely help you in sales and ensure higher conversion rate.
No. 3
Remarketing Product reviews are important for your online store. There might be some products where you do not get any sale, at that point product review, do the work. Encourage your customers to write a review on their purchases, this will surely help you in sales and ensure higher conversion rate.
No. 4 Use Email, newsletter and social media for promotions Just having an eCommerce website is not enough. Times have changed, now you need to have a proper communication with your customers. Stay engaged with them and reach out to them through several means. You can stay in touch with your customers through emails, newsletters and social media with websites such as Facebook, Twitter, LinkedIn etc.
No. 5
Use Affiliate Marketing
These affiliates promote the highest paying and the best products in the industry, so make sure you find a reliable affiliate to grow your business.
No. 6 Make your checkout process very simple and easy to use. The less number of buying steps the more the conversion rate and the more likely the customers are going to make the purchase.
The website should be easy to use in a simple glance otherwise it is likely the customer will jump to your competitors’ website and abandon their shopping cart.
No. 7 Update your blog and keep the content fresh. Personalize your brand, along with social media profile, be updated on your blog. The higher the number of blogs the more traffic will be redirected to your website.
No. 8
Follow the SEO rules
SEO is an important aspect of every business that exist online.
The most important and the most famous way to grow your eCommerce business by getting on the top of search results of Google.
No. 9 Use Product Videos and Description to Convert Sales A video is worth everything, they connect well with your customers. According to a research, a visitor is 65–85% more likely to make a purchase it the product has video attached.
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