J D
awaja urrie
Abhilasha Kumari | Divyansh Nigam | Minakshi Sharma | Pooja Kushwaha | Priyanka Gahlot | Shailija Khati | Sheeba Khan Master of Design 2016 - 2018
Understanding the local and regional sensibilities of the craft in the context it is practised, deriving unique element of the craft practised into new possibilities‌
SOCIAL GAP AREAS
EDUCATION HUMAN RESOURCE HEALTH
a) Lack of education in terms of -- new techniques -- designs b) Dependency on external forces/inputs for innovations.
a) Dwindling Workforce b) Less involvement of women workforce
a) Poor eye sight. b) Musculoskeletal disorders
SOCIAL OPPORTUNITIES
EDUCATION HUMAN RESOURCE HEALTH
a) Workshops, Seminars, Exhibitions on local/ state level -- Creating awareness programs, through visual communication
a) Exposing women to little explored areas such as -- Weaving & Marketing.
a) Redesigning Workspace -- Ergonomic loom, seating provision, lighting intervention
ECONOMIC GAP AREAS
a) Minimal Product branding
MARKETING
b) Incapability to explore/pitch/identify/ new markets and exploit existing ones (MARKETING SKILLS) c) Scope of creating new product offerings using existing skill set
MANAGEMENT
a) Storage of product -- Disorganized storage space -- Inappropriate storage techniques -- Salvaging disfigured products b) Business management Book keeping (Unorganized paperwork) -- order and supply -- financial records
ECONOMIC OPPORTUNITIES
MARKETING & BRANDING
Scope for improvised product branding Value addition to existing branding -- Adding personalized narrative to create personal connect with customers -- Brochure/Visiting Cards (as quick recall giveaways at exhibitions and stalls) -- Catalogue (To keep tasteful new clients) -- Tags and Logo Understanding needs of contemporary Indian design market and possible new product category -- cushions, Runners, Mats, Throws, Wall-hangings, Bed spreads
ENVIRONMENTAL GAP AREAS
WATER
a) During process -- Water usage - dyeing Use of chemical dyes b) Labor intensive durries making process- scope of improved mechanization (winding machine)
ENVIRONMENTAL OPPORTUNITIES
WATER
Alternative product making post end of product life Natural dyes and sustainable use of water Alternative usage of flint
In weaving, during beating motion, wool warp yarns are rubbed through reed all the time due to this phenomenon lots of wool fibre gets wasted… weavers can use these fibres for the filling of soft toys or pillows…
Cushion Table mats Table runner Wall Hanging Bed covers (Traditional chadar – Twill weave) Throws
PRODUCT
-- Experiment with rib weave
SOLUTION Catalogue – A product catalogue with lifestyle images, product information, range, collection which can be mailed/presented to new prospective client.
BRANDING
Exposure – Visual Presentation of colour combination (experiment with colours )
EDUCATION
Through student’s design project ,showcasing students inspiration-actualization journey
DESIGN PROJECT
SOLUTION CLIENT PROFILE U.S. market, European market Hospitality industry, for example: hotels Retail
Design develop management Packaging Value additional Labelling
HANDS ON EXERCISE
THANK YOU