Do more with the most creative agency in India There are agencies that can help brands come up with and run ad campaigns. However, not all advertising agencies offer creative services. Media buying agencies make deals to place existing content on TV or online. PR agencies focus on publicity and news coverage. Promotional agencies can help brands create sweepstakes, coupons, and other collateral. Creative agencies come up with concepts and strategies to help brands develop creative voices and stand out via commercials, print ads, events, online engagement and more. If a creative agency is what you’re seeking, here are a few things to consider: It's a long-term investment. Think of working with an agency as a long-term investment. If you have a one-time project, like an event flyer, it’s probably best to find an independent vendor such as a graphic design freelancer. Know your company values, vision, and mission It will be your job to help explain your company’s value, vision, and mission to your agency partner. Make sure you can clearly articulate these items. Be clear with your objectives. You don’t have limitless funds, so you’ll want to focus on specific goals such as increasing sales, penetrating new markets and growing your social media reach. Identify the right agency. Figure out your objectives and identify the agency that will be best for your specific goals. If your most pressing need is a mobile-friendly website, it won’t make sense for you to work with an agency that specializes in social media marketing only. Figure out your budget. Determine your threshold beforehand so that you can clearly articulate your means to your potential partner. This will save you lots of back and forth. Next, you will start looking for the right partner. Here are some things to look for in a partner:
Experience - Ensure the agency has a record of accomplishment of the kind of work you need.
Capabilities - Make sure the agency can execute your objectives.
Culture - Make sure the agency’s culture aligns with your own.
Once you find the right partner, you will want to know the roles within the organization. For example:
Account managers are typically responsible for the client/agency relationship. They facilitate communication between the agency’s team and the client (you).
Project managers typically plan the project timeline; make sure work is done on time and budget, and work to resolve challenges as they arise.
Strategists research the market to develop unique insights and track trends.
Creative are the writers, artists, designers, and technologists who come up with ideas, and/or execute objectives.
Of course, different agencies can have different roles.
Author’s Bio Mensah Pavard looks at few things to consider when choosing the best creative agency in India. He furthered expounded on key areas on where you should focus.