Content At A Glance
Social Media Penetration In Australia How This Exponential Growth? Social and Mobile Media Computation Market Records What Social Media Say? Social Media Share In App Development About Us Catch Us at…
INTERNET
SOCIAL
81%
65%
penetration
penetration
18,300,000
14,700,000
Australia
NT
Average usage 18.8 Hours
4% of Internet Population Average usage 18.6 Hours
WA
QLD
10% of Internet Population Average usage 19.7 Hours
20% of Internet Population Average usage 19.7 Hours
NSW SA 7% of Internet Population Average usage 19.9 Hours
32% of Internet Population Average usage 18.1 Hours
VIC 25% of Internet Population Average usage 18.0 Hours
How Did That Happen ?
1Reason
Basic Human Behaviour Drove Social Media Success
2Reason
Social Media are Social‌ Connecting The Social World
3Reason
Mobile phone penetration drove Social Media success And vice versa. Now, you’re always connected.
Obvious because Social & Mobile Media brought computing finally to a personal level. So it’s time to make marketing personal again.
Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.
Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.
Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.
Close to half of online Australians now access the internet while commuting or travelling.
Australian newspapers record 3.5% overall circulation decline (2012)
Financial Review
down 5.9%
The Australian
down 0.5%
Herald Sun
down 2.1%
Courier Mail
down 1.4%
Daily Telegraph
down 3.8%
The Age
down 4.5%
it’s not just print‌
2007 marked a change in Australians TV consumption‌
2007 marked a change in Australians TV consumption‌ While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption‌
‌ a possible early warning sign that we are approaching the feared media saturation point
What Social Media Say ?
Facebook Facebook… Features… Images Is the largest and most frequented• social media network in • Tagging • Australia Is free, if you do it right •
•
• Hashtags
Is about creating a conversation and is a two way communication • Trending topics
• 18-24 year olds spend more time on Facebook than they do watching • People Talking About This
television • Edgerank- the Facebook Algorithm •
• Private Messaging (Person to person, person to brand) The average Australian Facebook user spends 7 hours per week on
the site • Has a newsfeed controlled by an algorithm
Instagram… • Bought by Facebook in 2012 for 1 billion dollars • Photo sharing platform • Public or private settings • Great for competitions • Super Viral • Mobile posting only • Photo and video capability
Social Media Share in App Development
Wake-up. Times have changed drastically
One2Many
TV/radio/print
One2Few
Direct Marketing
One2One
CRM
Many2Many
Social Media
About US Mobile Pundits is a Mobile App Development and Service providing company
hat delivers uniquely customized full-cycle brand development solutions for product nd business active in the mobile arena in Australia, UK, USA, India and Ireland.
Mobile Pundits Marketing and Consulting department created a first-of-its-kind ervices to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work!
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