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INDIA’S BEST DESIGN STUDIOS & PROJECTS 2020
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Editor in Chief | sudhir@indidesign.in
November 2020 | # 123
With Adil Jal Darukhanawala in Pune
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INDIA’S BEST DESIGN STUDIOS & PROJECTS 2020
Why Fight Back It is difficult to see change or believe that this change is likely to stay forever. It all happened suddenly, almost like an accident, and many of us still have to accept the change. We are still hoping that things will soon be back to what we have known them to be. We are putting our hopes in too many things: a vaccine, the human spirit, free markets, talent, and the human quest to do better despite the struggle. For all we know, we may get back to normal with time. Or to the 'new normal' as everyone is terming the unknown. But for now, the pandemic has caused too much sorrow and sadness all around. We are immersed in news about the doomed economy, lost jobs, overwhelmed systems, and so much more.
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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.
Designers and creative folk were trying to come to terms with an overwhelming world even before the pandemic. These sensitive minds create objects and things that sometimes result in a delayed realization amongst society and industry. Many designers were already opposed to the instant benefit culture that has come about in our industry. The creative mind was already stressed by the culture that was aligning us to the purpose of free markets. The pandemic has now presented a new narrative to designers and challenges our role, processes, and existence. While on the one hand, the expectations have become more ruthless, perhaps more naked, on the other, what you can do and the environment in which you perform is challenged. It is time for us to think...for now as well as for the long term. What has changed, and directly as a response, what must change? We believe that is the fightback we need to be ready for.
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Sudhir
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IBDA in its 5th year This year we would have given the Awards a miss. Apart from what we all know and are going through, the DesignIndia magazine was under reconsideration. For some time, we were not sure about the future of the magazine (we never are!) and didn’t know if it would continue to be published. Or whether it would change. Or what would happen to it. For those of you who do not know, the magazine is published by a functioning design studio (IndiDesign). Although it has been published for the last ten years, it is not the primary activity or bread earner for the studio. So, changes in studio work impact the magazine in many ways. Through the current pandemic, IndiDesign itself has been through some systemic changes of gigantic proportions. But that is an issue to be spoken about on another forum. After a lot of deliberation, we decided to go ahead with the Awards, but were concerned whether designers would care about awards during such times. Would they have the resources to participate? As far as the management of the Awards is concerned, we were always online. Since our first Awards in 2015, entries to IBDA have been entered and judged online. So, in our 5th year, that was not a problem at all. We put together a fabulous Jury (like every year) and put out the invitation to enter. The response was overwhelming and heartwarming. The entries surpassed the numbers of earlier years. It seemed like the entries this year were carefully articulated, and they came in on time. Unlike every other year, the pressure was not on the last date for entries...they came in like a stream. Judging was a tremendous task, and we are excited to show you the inspiring work that people have been creating. We decided to celebrate and honor the efforts designers have been putting into their work by bringing out this hardbound issue of the magazine. A hardbound book is always kept and cherished, and that’s what we want to do with your amazing work. Thank you for keeping the excitement intact and having faith in us.
INDIA’S BEST DESIGN AWARDS 2020
BEST DESIGN STUDIO TRACKS Graphic Design Industrial Design Brand Design Packaging Design Digital Design Furniture Design Spatial Design Architectural Design Young Design In-house Design
BEST DESIGN PROJECT TRACKS Product Design Communication Design Strategic Design Architectural Design Spatial Design Textile Design Packaging Design Accessories Design Digital Design Furniture Design
Luminaries in their respective fields, they came together to choose the winners of this year’s Best Design awards Abhijit Bansod An NID alumnus, Abhijit spent a decade with Titan Design Studio, before founding Studio ABD in 2008 to create an open platform to discover new facets of contemporary Indian Design. He believes in celebrating the creativity that combines fragments of Indian tradition with cuttingedge technology and fuses cultural motifs and new age thinking to create products that speak a unique Indian design language.
Adil Jal Darukhanawala A pioneering Indian automotive journalist, Adil has over 40 years of experience spanning magazines, events, and books. He has been the founding editor of various automotive publications, and presently heads Fast Bikes India magazine. Adil has also authored well-researched and detailed literary works relating to the automotive industry. He is the first Indian to be honored at the Guild of Motoring Awards in the UK for his work on the Indian motoring history. Dinesh Korjan Founder Partner of erstwhile Studio Korjan, Dinesh is one of the pioneers of product design practice in India. His current passion is developing a Plan D the use of Design to solve larger, real world problems. Dinesh is also a Design Mentor with the National Innovation Foundation. He teaches at many leading design schools, and has recently been involved in conceptualizing The School of Integral Design (InDes) as a founding member. G.V. Sreekumar Professor at IDC School of Design, IIT Bombay, Sreekumar’s areas of specialization are typography, calligraphy, publication design, information design, anatomy and figure drawing, and design pedagogy. He studied Visual Communication at IDC, IIT Bombay and Applied Art at M.S. University, Baroda. Sreekumar has also worked as an art director and infographics designer for many publications. He is a visiting faculty member at several institutes across the country. 4
DESIGNINDIA #123 | IBDA WINNERS 2020
Gurmeet Rai Gurmeet has worked in the area of architectural conservation, management plans for world heritage sites, urban conservation strategies for historic settlements, sustainable cultural heritage tourism, and preparation of advisory and policy documents. She received the ‘Award of Distinction’ under the Asia Pacific Architectural Heritage Awards in the years 2002 and 2004, following which she has been on the jury. She serves on several national advisory and academic bodies related to heritage. Hayley Hughes A UX Manager for the Polaris Design System at Shopify, Hayley pioneered the Design Language at IBM, and led the evolution of the Design System at Airbnb. She is a certified IBM Enterprise Design Thinking Leader and contributed to the Adobe + Idean e-book, Hack the Design System. Hayley has shared her scaffolded model for a ‘Design System of Human Needs’ in 12 countries and participated in webinars with Adobe, Invision, and Monotype. Hrridaysh Deshpande An experienced educator and innovation facilitator, Hrridaysh has been in the field of education for over 26 years. Presently, he serves as Director at Ajeenkya DY Patil Group, member of Governing Body and Director at Ajeenkya DY Patil University, and Director of Grand Port Hospital. As consultant advisor to the India Design Council (IDC), Hrridaysh has acquired proficiency in business innovation strategy and design driven innovation over the years. Kadambhari Sahu Kadambari heads the Design function, UXG, at ValueLabs, where she works on creating a holistic design strategy and customer experience for users. Her strength lies in storytelling, and she revels in creating engaging, playful, and meaningful experiences. An alumna of NID, where she did her postgraduation in New Media Design, Kadambari has always been curious about the role of design in everyday life and the ways in which human interactions can be mediated, shaped, enhanced, or augmented through technologies. Kamal Sagar An architect, and alumnus of IIT Kharagpur, Kamal is the founder of Total Environment, a design-led real estate firm he set up in 1996. Early in his career, he worked with the Poonawalla Group of Companies (Pune), where he designed and executed projects for Poonawalla Stud Farms. He has also worked in the US with Omni Architects, Lexington, Kentucky. He has won several awards at national and international level. Kieu Huyen Pham Kieu has worked on research and design development projects, created and managed a variety of brands, and been a strategic advisor for businesses across industries. He is a founder associate of the Design Alliance Asia, Asia Communication Design Alliance, and Vietnam Design Network. Currently, he is principal at K Group, a business entity that incorporated K Design, KVH Marketing, Experts in Action Consulting, and Haki Asia Brand Invest. www.indipool.com 5
Nandita Abraham President of Pearl Academy, Nandita recently spearheaded the path breaking Pearl Academy – Fashion Design Council of India (FDCI) collaboration. She has held various positions in the Academy, including Head of the Corporate Relations & Marketing departments (Mumbai campus) and Executive Vice President. Nandita is on the Executive Committee, IFFTI; and the FICCI Higher Education Committee. She has also been a member of the CII National Committee of Design.
Naushad Forbes Naushad is Co-Chairman, Forbes Marshall, India's leading steam engineering and control instrumentation company. He is on the board of several educational institutions and public companies, and the Chairman of Centre for Technology, Innovation and Economic Research in Pune. Naushad has served as Chairman Governing Council National Institute of Design (NID), and Chairman India Design Council (IDC), and has worked at bridging the gap between industry and design in India.
Nisha Narayanan With a proven track record of over 24 years, Nisha has been instrumental in successfully scaling the brand RED FM. She has spearheaded the building of sub-brands from the RED FM stable along with various IPs across the country. Nisha is also a member of the core committee at the FICCI Radio Forum since 2008, and Senior VP with AROI (Association of Radio Operators for India). She has received the prestigious Dadasaheb Phalke ‘Business Leader of the Year’ award, and the award for 'Most Trusted COO' by WCRC.
Rikke Hansen A graphic designer, consultant and educator, Rikke has her own design studio offering print and digital design for product development and branding. She has been a juror in several international Poster Biennales and design competitions worldwide. Rikke has received the COFOD Excellence Award; Graphis Silver, Gold and Platinum Awards (2018); and the China International Poster Biennal Silver award.
Sertaç Ersayın With an academic background in Industrial Product Design, and Business Administration, Sertaç has developed designs and projects for Koç Holding's Engineering, Technology Development and Industrial Design departments. He went on to set up ‘Reform-ist’, a strategic design, innovation development and management company. Sertaç is associated with several design associations, and has been a jury member for more than 300 national and international design competitions.
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DESIGNINDIA #123 | IBDA WINNERS 2020
Sonal Dabral Sonal is the former Chief Creative Officer of Ogilvy South and South East Asia. Over a 30-year career, his work has earned numerous awards, and he has judged or chaired almost every major international and regional award show. Sonal was also invited to be the President of the Direct Lions Jury at Cannes Lions 2020. He recently quit advertising to pursue his passion for writing and film direction. Srini Srinivasan CEO of LUMIUM, a creative product design company, Srini has a technology and business background in instrumentation, consumer electronics, telecom and wireless equipment; and has attended an executive education program at Haas Business School, UC Berkeley. He served on the Board of Directors for the World Design Organization from 2015 to 2017, and was named President-elect for the 2017 to 2019 term. Srini was also on the panel of innovation judges for CES 2012. Tarun Deep Girdher Tarun Deep teaches graphic design at the National Institute of Design, Ahmedabad. With over 24 years of experience in design education, and professional design practice, he claims to have a loving bias for print, typography and publication design. Tarun Deep has served as a juror in several international and national competitions, including Poster for Tomorrow, Campus Diaries 25 under 25 Talent hunt, and Typography Day. Subrata Bhowmik An alumnus of National Institute of Design (NID), Subrata was former Design Director of the Calico Museum of Textiles and the Calico Design Center. He was also the Design Editor of Marg Publications; and served as the National Creative Director of Mudra Communications for over two decades. Subrata has won over 60 prestigious national and international awards, and in 2017 he was named Honorary Fellow of ADI by the Association of Designers of India in recognition of his meritorious contribution to design and handicrafts, and his mentorship. Sudhir Sharma Founder and Editor-in-Chief of Designindia magazine, Sudhir is a pioneering design and business transformation consultant. Founder of Indi Design Studio, he leads a world class strategic design consulting practice in India. An alumnus of the World Economic Forum’s World Design Council, Sudhir was on the inaugural design jury at the 2008 Cannes Lions Festival, and has served as a jury member on many award forums over the years. Suranjana Satwalekar Suranjana is a design consultant working primarily in the area of themed environments – from corporate customer experiences to museums and heritage projects such as the Reserve Bank Monetary Museum in Mumbai, and visitor centres for TCS and NDDB. An alumnus of St. Stephen’s College and National Institute of Design, she has charted an eclectic career, of teaching and practice in exhibition/museum design, photography, and audio visuals. www.indipool.com 7
Sudhir Sharma
Sertac Ersayin
Rikke Hansen
Tarun Deep Girdher
Kadambari Sahu
Miti Desai
Antony Lopez
Aakriti Kumar
Rabia Gupta
Dinesh Korjan
Gurmeet Rai
Sonal Dabral
Manasi Agarwal
Abhijeet Bansod
Jay Datta
Hrridaysh Deshpande
Srini Srinivasan
Adil Jal Darukhanawala
Avik Chattopadhyay
Tanay Kumar
ORGANIZED BY
Suranjana Satwalekar
Hemant Suthar
30th October 2020
2.00 pm
Welcome & Introduction
2.00-2.15 PM
Sudhir Sharma IndiDesign Sertac Ersayin, Founder, ‘Reform-ist’
Gearing Up
2:15 - 3.00 PM
Rikke Hansen, Creative Director, Wheels & Waves Tarun Deep Girdher, National Institute of Design Kadambari Sahu, SVP-Design, ValueLabs
3.00 - 3:20 PM
Announcing the winners of India’s Best Design Project 2020 Miti Desai, Designer, Classical Dancer & Educationist
Climb Up
3:20 - 4:05 PM
Anthony Lopez, Founder, Lopez Design Aakriti Kumar, Founder, Differniture Spaces Rabia Gupta, Founder and Principal Designer, rgd
4:05 - 4:25 PM
Announcing the winners of India’s Best Design Project 2020 Dinesh Korjan, Founder Partner, Studio Korjan
The Opportunity
Gurmeet Rai, Director, CRCI 4:25 - 5:10 PM
Sonal Dabral, Creative Consultant Manasi Agarwal, Interaction Designer, Google London Tanay Kumar, Co-founder, Fractal Ink Studio
5:10 - 5:30 PM
Announcing the winners of India’s Best Design Project 2020 Abhijit Bansod, Founder, Studio ABD
The Future
5:30 - 6:15 PM
Jay Datta, Founder, DesignUp Hrridaysh Deshpande, Ajeenkya DY Patil University Srini Srinivasan, President of World Design Organisation
6:15- 6:35 PM 6:35 - 6:50 PM
Key Conversation
6:50 - 7:35 PM
Key Conversation
7:35 - 8:20 PM 8:20 - 8:30 PM
Announcing the winners of India’s Best Design Studio 2020 Vote of Thanks Adil Jal Darukhanawala, Automotive journalist, Editor Avik Chattopadhyay, Co-founder, Expereal Suranjana Satwalekar, Design Consultant Hemant Suthar, President (NEC) Association Wrap Up
www.designindiashow.com
30th October 2020 www.designindiashow.com
ORGANIZED BY
SPONSORS
PARTNERS
India’s Best Design Studios 2020 • Almond Branding
• Fractal Ink Design Studio
• Baaya Design
• Greyphyte
• Bifrost
• Invent Group
• Brucira
• Network of Creative Thinkers
• Design Ni Dukaan
• Oddinary Marketing India
• DesignLIFE
• Red Baton Design Studio
• Firebrand
• RGD
• First Base 14
DESIGNINDIA #123 | IBDA WINNERS 2020
India’s Best In-house Design Studio 2020 • Brillio Technologies
Winners listed in alphabetical order. www.indipool.com 15
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DESIGNINDIA #123 | IBDA WINNERS 2020
Winners • Mixion - GMM Pfaudler by ABND Designs
• Naari Collection by DOTTO: Objects of Curiosity • Nege & Ju by Headlight Design
• NIC - Honestly Natural by Firebrand
• ON. Organic & Natural by WhyNine Design • Pillars Of An Artscape by Miti Design Lab • Pleated by Tinyfarm
• Precision Rebranding by ABND Designs • QUAZAR: Industrial Design of Myo-electric Prosthetic Hand by DesignLIFE • Reborn 2020 by Studio Metallurgy • A Bar, A Circle, A Detour by No.Na.Mé makings • Anuvad: Crafting E-textiles by Chhail Khalsa Avyaan Saawal Ghee by De Icebreaker Creative Studio
• BEST - Information design system by Fractal Ink Design Studio • BLENDr Pro 1000 by Nishtha Dhanani, Sharvari Tambat, Sheetal Narkhede • Confluence by Greytone
• Cura Patient App by Pixians
• Gagri Collection of Black Pottery by Kabbish
• Groovy Branding & Packaging by Akkshit Khattar • Habu Villa - An Island Getaway by Red Brick Design Studio • Hakeemo - The Healer by Raffughar
• Hindware Atlantic Espiro 3L Instant Water Heater by Somany Home Innovation • Hindware Snowcrest iFold 90L Desert Air Cooler by Somany Home Innovation
• Iccon Differently Different by Quirk Box
• Kaapi: Pour over coffee filter by BeatRoot Co • Kellogg's Muesli Brand Refresh by Oddinary Marketing India • Kiddo Branding by Greyphyte
• Mauritius Commercial Bank Digital Transformation by Fractal Ink Design Studio
• Rebranding Dewey Station Wines by Dreamjar Studios
• Sargam with Sugam by Butterfly Design Studio • Shepherd’s Fair-Isle Overcoat by Peoli • Space Quest by Utsav Khadka
• Steelcase Worklife Bengaluru by RC Architecture with Steelcase Design • Swadhaarani Packaging Labels by Quirk Box • Textile Innovations - Perla & Pyramis by Loco Design
• The First Step is the Last Step by Miti Design Lab (Spatial Design) • The First Step is the Last Step by Miti Design Lab (Communication Design) • The Wooden Upholstery Sofa by Differniture Spaces • Uniquely Bhadra: A Printed Map from Heritage City, Ahmedabad by Greyphyte • Ushop Application UX & UI by Red Baton Design Studio • WFH Mounted Rope Desk by Sirohi - By Skilled Samaritan • Wingreens Farms Branding and Packaging Design by DesignAnswers
Winners listed in alphabetical order.
www.indipool.com 49
www.bhikharamchandmal.in
BRAND DESIGNED BY
Editor’s Pick • AMI Kolkata Permanent Exhibition in a Heritage Monument, Metcalfe Hall by 100 Watts Design Studio • Bacardi Head Office Custom Wall Graphics, Dubai by Shraddha Trivedi • CERA Style Studio, Trivandrum by Illusions • ENSEMBLE - High End Fashion Online Commerce by Fractal Ink Design Studio • Folk Fusion by Indibni
• Library, Study Hall at Ambegaon Pune by Unitecture Design Solutions • Mapro Signature Series by Network of Creative Thinkers • Masala Garden by D art • Psoriatreat Research & Homeopathic Clinics, Pune by Jonquil Design Studio • UX UI Design for Mutual Fund Investment Platform by Prismic Reflections
Projects listed in alphabetical order.
www.indipool.com 93
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DAS H AVATA R Baaya created 10 bespoke Dhokra wall art murals depicting the ten incarnations of Lord Vishnu.
MARASA SAROVAR PREMIERE
102 DESIGNINDIA #123 | IBDA WINNERS 2020
Marasa Sarovar Premiere is a 5-Star hotel located at the base of the scenic Tirumala Hills in Tirupati. Under the supervision of renowned architect Shimul Kadri, Marasa was looking to bring about a spiritual character without using over-the-top religious artworks.
‘ Crafting spaces in the land of Lord Vishnu ’ Baaya Design is a pioneer in interior styling and bespoke arts such as wall art, murals, artefacts, lights, partitions and art furniture. Baaya’s design repertoire over the last 10 years includes interior styling for residential spaces, corporate offices as well as hospitality projects. The Baaya retail store at Raghuvanshi Mills, Mumbai, creates and curates a range of products inspired by cultural arts and crafts, to complement contemporary spaces.
W W W. B A AYA D E S I G N . C O M Studio Baaya, Prathamesh Tower, A-301, Raghuvanshi Mill Compound, Senapati Bapat Road, Lower Parel, Mumbai - 400 013 | T: 022-24979463 info@baayadesign.com | @studiobaaya
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All sponsorship enquiries to tarun@indidesign.in All content related enquiries to pool@indidesign.in 112 DESIGNINDIA #123 | IBDA WINNERS 2020
Editorial Team Marianna Sharma
Layout & Production Pradeep Arora Satyajit Harpude Sagar Sadekar
Anshika Seth Copy Editor
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Ashvina Vakil Art & Design Nilesh Kamble Pallavi Jain Rhitav Ganguly
Subscription & Logistics sub@poolmagazine.in Marketing Tarun Thakkar tarun@indidesign.in
Hello! We are IndiDesign, a strategic design studio specializing in branding, business design, and digital strategies. We design brands, articulating their businesses, and positioning. Our talented team comprises cross-disciplinary professionals with global exposure and in-depth business understanding. Let's talk about you. Get in touch! connect@indidesign.in
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