The Modern Pool - Chuck Baumann

Chuck Baumann is the president of Creative Environments, one of the leading Bay Area Design/ Build firms for luxury inground swimming pools and high-end custom backyards. He’s a pioneer in the world of luxury pools and has been at the forefront of modern pool design for the better part of four decades.

We had the opportunity to catch up with him and talked about

how he got his start building pools, and what trajectory he sees our industry headed towards over the next few years.

Learning the trade at a young age, Baumann had been working alongside his father since the age of 5. During his high school years, he took the initiative to learn the business in earnest. It was a natural step for the enterprising teen to look to start his own company.

learn the business in earnest. It was a natural step for the enterprising teen to look to start his own company.

When Baumann began his tenure in the pool world; like many in the industry, he first got his start cleaning and maintaining swimming pools.

Having come from a family entrenched in the pool industry (three of his family members owned a pool business), Baumann started his very first pool company when he was just 16 years old while at the same time working in his father’s pool retail store.

While some kids his age were busy tending to their paper routes delivering newspapers to homeowners, Baumann was tending to their swimming pools.

Photos Courtesy of Creative Environments

“My era of pool builders really started pushing the bar in terms of design.”

Continuing to learn the trade and expand his skill set, he started a second pool company called Creative Environments in 1979. “At the time of creating that pool company; there really wasn’t any other pool contractor thinking about anything in the backyard other than the swimming pool, that was their dog in the fight,” explained Baumann.

“I realized it was all about the entertainment and the lifestyle that having a swimming pool in the backyard created for folks,” said Baumann, explaining where the name ‘Creative Environments’ came from.

His intention with giving his firm that company name was to resonate that they handled every aspect of creating a completely custom pool and outdoor living environment.

“From day one, I went out and found landscape architects to team up with and remember this is 42 years ago so this was pretty revolutionary at the time,” said Baumann.

“Instead of taking out a template, we started thinking about how the patio interacted with the pool and how other elements such as sun decks,

fire pits, and pavilions incorporated the lifestyle of the client,” explained Baumann.

During the span of four decades, Creative Environments has been responsible for building over 1,500 custom pools and backyards for homeowners in the California San Francisco Bay Area. Baumann explained how each project is a unique undertaking.

“You have uniquely different clients and settings and topography to work around,” said Baumann. For him, the opportunity to change homeowners’ perception of what a swimming pool could be put him on par with other pioneers who were revolutionizing and changing the way pools and patio areas functioned together.

Photos Courtesy of Creative Environments

“The pools of my father’s era were all onedimensional. There were no water features that incorporated sound, texture, and lighting into the pool. Along comes my era of pool builders and we started really pushing the envelope and raising the bar in terms of design and construction techniques.” said Baumann.

Baumann recalls that all through the 1950s and 60’s production pool builders had put a stamp on what an inground swimming pool should look like. It wouldn’t be until the 1970s, that more uniquely shaped pools with completed custom backyards really began to take hold.

The ability to purchase that type of luxury brought validation. To many Americans, building your own swimming pool meant that you had “made it”. It was during this era Baumann explained that swimming pools began their transformation to resemble the more modern pools of today.

The backyard amenities and features going into these pools began to correlate to a much higher price tag than those sold in the ‘50s and ‘60s. “In my father’s era when he ran his pool company, his average pool sold for around $2,000. The pools I sell today go for upwards north of $200,000,” said Baumann.

Creative Environments was one of the first pioneers to incorporate many of the pool and outdoor living features we see in the backyards of high-end homes today.

Baumann also credits visionaries like Vance Gillette for not only inspiring him but opening the pool industry’s eyes to the fact that homeowners were looking for a more cohesive outdoor living environment. The incredible changes over the last few decades have helped to incorporate the swimming pool area in a completely new way which has helped propel the entire industry as a whole.

While that validation story may still be true today, there has been another force at play over the past two years. Covid-19 has certainly amplified the demand and been a force multiplier in terms of the number of leads that pool companies are getting today.

“That dynamic has changed our business model,” said Baumann. “The interest has always been there when I study the demographics of who buys a swimming pool in our industry; there’s a particular age group. The standard demographics of pool buyers are an active couple in their late 30’s to early ‘50s with a family of children 5-15 years old.”

There is no denying that Covid-19 has correlated in a spike in swimming pool and hot tub sales throughout the world. One contributing factor has been a lack of competition for funds that typically may have been spent on a vacation. “I think we’ve been very fortunate to be the recipient of those discretionary dollars. The majority of it is being invested in the home. As an industry, we’ve been very fortunate,” said Baumann.

One thing that has blocked the industry from being able to capitalize on the white-hot interest in pools has been the ongoing shortages. There has also been a mass influx of new freshmen pool companies looking to grab a piece of all this new consumer interest. “I think it behooves all of us to make sure that we keep the momentum going.” said Baumann, “We do that by being professionals at our craft. It’s easy to go out and say ‘I’m a pool builder’ because the market is hot right now. What we really need to do is be as professional as we can be and that professionalism is going to perpetuate through our industry. “

One major resource that has enabled Baumann to stay ahead of the many shortages and delays affecting the industry has been his close personal relationships with vendors and suppliers established through the Carecraft group (one of the industry’s leading organizations for pool professionals).

It’s been Creative Environment’s long-standing relationships and strong network that have enabled them to maintain the status quo throughout the last two years; even when so many have struggled to do so.

Read the entire article on Pool Magazine