Amazon India taps individual sellers to grow user base
Breaking News - Amazon is looking to mobilise its massive user base to carve itself a space in India's online peer-to-peer (p2p) selling space and take on homegrown rivals Olx and Quikr. The company has integrated its peer-to-peer selling platform Junglee with its own horizontal marketplace to allow individuals to sell new and used items
online. Amazon has launched the service in Bengaluru and has begun promoting its 'Sell as Individual' service to its users. Amazon began piloting Junglee's end-to-end service in Bengaluru in August, promising user the convenience of handling pickups, packaging, delivery and payments. The company will charge a fee of Rs 10 for processing orders below Rs 1,000, Rs 50 for orders between Rs 1,000 and Rs 5,000 and Rs 100 for orders above Rs 5,000. The jump into peer-to-peer selling will give Amazon customers a choice of both new and used products, while sellers will benefit from the company's already large customer base. Further, used products could help to attract more users onto Amazon thus growing its overall user base, in the hope to match rival Flipkart's 100 million claimed users.
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