No, Google's not a bird: Bringing the internet to rural India
Babulal Singh Neti was sitting with his uncle on a recent afternoon, trying to persuade him of the merits of the internet. It was 105 degrees outside, and the sun was beating down on the frazzled croplands. His uncle said he had no use for the internet, since he had never learned to read; furthermore, he wanted to nap. This he made clear by periodically screwing up his face into a huge yawn. Mr. Neti, 38, pressed on earnestly, suggesting that he could demonstrate the internet’s potential by Googling the history of the Gond tribe, to which they both belonged. Since acquiring a smartphone, Mr. Neti
couldn’t stop Googling things: the gods, Hindu and tribal; the relative merits of the Yadav caste and the Gonds; the real story of how the earth was made. Access to this knowledge so elated him that he decided to give up farming for good, taking a job with a nongovernmental organization whose goals include helping villagers produce and call up online content in their native languages. When he encountered internet skeptics, he tried to impress them by looking up something they really cared about — like Gond history. His uncle responded with half-closed eyes, delivering a brief but comprehensive oral history of the Gond kings, with the clear implication that his nephew was a bit of a good-for-nothing. “What does it mean, Google?” his uncle said. “Is it a bird?” And then, theatrically, he yawned. While India produces some of the world’s best coders and computer engineers, vast multitudes of its people are like Mr. Neti’s neighbors, entering the virtual world with little sense of what lies within it, or how it could be of use to them. The arrival of the internet in their lives is one of India’s most hopeful narratives. In the 70 years since independence, India’s government has done very little to connect Taradand, in Madhya Pradesh State, in central India, to the outside world: The first paved road appeared in 2006. There has never been a single telephone landline. Electricity is available to only half the houses. When Mr. Neti was growing up, if someone in the village needed emergency medical care, farmers tied the patient to a wooden cot and carried him five miles through the forest to the nearest hospital, a journey of four hours.
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ARTICLE SOURCE – BUSINESS STANDARD