Podcasting Vs Radio: Four issues that will decide the future of audio The complex relationship between traditional radio and newer forms such as podcast is manifest in the way people consume media in the digital world.
Podcasting Vs Radio: Four issues that will decide the future of audio on Business Standard. The complex relationship between traditional radio and newer forms such as podcast is manifest in the way people consume media in the digital world.
Technology News
» As early as 1934, experts were predicting the
demise of radio due to its ephemeral nature – unlike print, cinematic film, or scored music, once broadcast into the ether, it was gone forever. But the key to radio has always been its ability to adapt to changing social and technological situations. More than eight decades later, radio is still reaching 89% of the adult population of the UK (that’s 44.8m people). The complex relationship between traditional radio and newer forms such as podcast is manifest in the way people consume media in the digital world. The seemingly endless appetite for podcasts has renewed predictions of the end of broadcast radio many times over since it began to take hold around 15 years ago. Podcasting has not killed the radio star, but the relationship remains fraught and not always well understood. The following issues have emerged again and again throughout high-profile events, including the Nations and Regions in Media (NARM) Conference, the Next Radio Conference, and indeed the Radio Academy’s ARIA (Audio and Radio Industry) Awards, as the defining areas of 21st-century radio and podcasting.
Content for children While half of podcast listeners in the UK are under 35, there is an audience in both broadcast radio and podcasting that remains underserved. That audience is children. There has been specific, targeted radio content for children from the very beginning of radio. The first original radio drama broadcast in the UK was in 1923, and it was for children: The Truth About Father Christmas. It was broadcast from Newcastle by a “radio auntie,” Phyllis M. Twigg. Children’s Hour was a stalwart on BBC Radio between 1923 and 1967. Now dedicated children’s programming has all but disappeared from UK airwaves.
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