MERCH MAKERS

WHO DOESN'T LOVE CAKE?

Meet the team behind some of the sweetest merch on the market: Cakeworthy.

Got a sweet tooth? Cakeworthy is a fashion label that designs unisex streetwear apparel and accessories for fans who want a little sprinkle of fun in their wardrobes. Founded in 2014, Cakeworthy caters to those who are looking for a statement apparel piece or accessory that will guarantee compliments on the street and likes on the feed.

Cakeworthy’s line boasts designs inspired by licenses fans love, like Friends, Disney, Harry Potter, and more, as well as bright colors, bold prints, and ‘80s and ‘90s nostalgia — in other words, they’ve got all the sweet stuff.

And as far as the name goes, the team says, “The bare bones of it is celebrating things that are worthy of cake. Our name is the perfect combination of ambiguity and celebration. Our name gives us the ability to not be tied to anything specific that will define us, but also allows us to celebrate the things we choose to be tied to. It’s a sweet celebration, and who doesn’t love cake?” ✪

Meet the team!

BRANDON SHEDDEN | FOUNDER & CEO - Favorite fandom: So hard! Would have to go with the most obvious for me: Disney! - Favorite piece of Cakeworthy merch: Mickey Mouse Faux Fur Jacket

COLETTE VIGNOCCHI | GLOBAL PR & INFLUENCER RELATIONS MANAGER - Favorite fandom: anything and everything Jurassic Park - Favorite piece of Cakeworthy merch: Disney Princess Anniversary denim jacket

LESLIE KAY | BRAND MANAGER - Favorite fandom: The Muppets - Favorite piece of Cakeworthy merch: The Animal Crossing Celeste Acid Wash T-shirt

SARAH RUSSO | DIRECTOR OF MARKETING & COMMUNICATIONS - Favorite fandom: Harry Potter or Studio Ghibli - Favorite piece of Cakeworthy merch: Luna Lovegood flannel from our new Harry Potter collection

JORDAN | BUSINESS COORDINATOR - Favorite fandom: Horror - Favorite piece of Cakeworthy merch: The entire Halloween 2021 collection! Since that collection is still a secret and I cannot say a fave piece just yet, I will say my favorite Cakeworthy item to date are the Universal Monsters pajamas!