MAKE IT DIGITAL POPPY CHANTLER
I gathered images I liked to get ideas for my print design. I looked at psychedelic pastel prints, holographic fabrics, cats and unicorns. I looked at a number of different websites such as WGSN, Google, Vogue and Tumblr for inspiration and images
For my male print mood board I was interested in unconventional patterns for boys. I was inspired by florals and animal prints. I gathered images from WGSN, Vogue and Google.
Benefits of Digital Media People of the digital generation are rarely seen without their smartphone, they rely on it for staying connected. They couldn’t even imagine a world without their phone, laptop, iPad or constant Wi-Fi access Social media websites such as Facebook, Twitter and Instagram allow people to connect with their piers and favourite celebrities. Clothing shops and brands can also benefit from these websites as it makes for good, effective and cheap advertising. Blogs are always a good source of inspiration. Fashion enthusiasts turn to fashion blogs, street style photography, Tumblr and Pinterest in search of beautiful images to inspire them in their fashion choices and help them express their individuality. Tumblr is very popular with teens, so fashion designers, buyers and trend spotters can look at the most popular and most re-blogged fashion images to see what styles are popular amongst their target audience. To go shopping you don’t even need to leave your house, just simply press a few buttons and the garment will be delivered right to your door. Going shopping with a friend in no longer necessary with the use of Facetime or Skype, enabling you and your friend to communicate face to face no matter the distance between. With the use of mobile apps that are mostly free, quick and easy to download and filled with information anybody anywhere can read the latest edition of Vogue, browse or buy clothes, keep updated with the seasons trends, watch live streaming catwalk shows, upload images, edit a photograph, update a status or buy and listen to a new album.
Trendstop.com has over 10 years of trend experience, they offer a wide range of products and services to provide you with a clear understanding of the most relevant fashion trends. It covers all aspects of each seasonal trend with sections on colour prediction, materials & textures, prints & graphics, global street style, catwalk analysis and many more options along side trend forecasting. Though in order to fully use the website it would cost about £1300, the trend reports given in the free version are brief and only show one image. The trendstop trendtracker app that is free to download on phones and tablets is more informative than the website, it has fashion news, brief trend reports and you can watch full catwalk videos. You can also buy access to images, prices range from £1.49 - £17.49. you can also buy full seasonal trend reports for an average of £250. Trendstop is useful for people who want to know all the future and present trends in great depth.
Traditional Printing Methods Block printing is the earliest form of textile printing. Intricate designs are hand carved onto a block of wood, the block is then dipped into a natural fabric dye and stamped onto a piece of fabric.
Screen printing consists of a stencil with open areas in which ink can be pressed through to transfer onto fabric, a squeegee is moved across the screen stencil, forcing or ink into the mesh openings. These methods of textile printing makes original luxury, traditional fabric to sell worldwide and it allows workers to earn a good wage, the raw materials are cheap and the methods are so old that it is known to be reliable and always delivers beautiful results. However, these methods are very time consuming, the workers must be patient, steady handed and highly talented.
Digital print
Constrvct.com is a website that allows you to upload any image you desire and have it printed on a garment. The customer can then purchase the garment for about $190-$395.
This allows anybody, anywhere to become a designer from home, its quick and easy and custom made to fit the buyer and its completely original.
Digital Print Trend Report Dolce & Gabbana S/S14
Photographic building / scenery prints, Hand painted delicate flowers, B&W/Sepia colours, Scattered florals, Sicilian/Roman inspiration
Carven S/S14 Just Cavalli S/S14
Digitally enhanced colour, Unnatural nature prints, Acidic, neon colour bursts, Bold tropical collage mix ups, Photographic florals.
Unnatural camouflage prints – bright/pastels. All over bouquet prints, floral applique, Gingham cut outs
3D Printing
"The great thing about 3D printing is making something really intricate and complex“ the printer picks up the tiniest of details from the design and converts them to an actual object. This method of clothing design is very appealing to the public, it is new and innovative so people are interested in it and lust after it. This 3D printed collection by Iris Van Herpen is made from a printable fabric that is flexible, durable and can even be bunged in the washing machine. The model can be scanned so that the garment fits them perfectly and can be created around their form. This form of garment construction was recently used in the Victoria’s secret fashion show. The theme for this catwalk look was snowflakes, 3D printing is great for this theme as the printer can create constructions as delicate and as complex as a real snowflake
I created this mood board with my nature theme in mind. I was inspired by the shiny green metallic shell on a beetle that looks like oil spilled on a road. The images were acquired from Style.com and Google. It was created using a range of techniques on Photoshop.
When creating this mood board I looked into butterfly wings in great detail. When you see them really close up they mimic the grains on wood so I combined butterflies and wood in this image. I was inspired by the butterfly collection by Alexander McQueen.
This is picture of oil spilled on a road that I have repeated and edited on Photoshop, I used the liquefy tool to smudge it then I changed the colours to experiment.
I cut out butterflies from an image I found on Google and added them to the flowers on the original image. I changed the hue so that the pink flowers changed to blue go with my green fabric.
This was originally a standard leopard print, I changed the hue and vibrancy to make it more original, Roberto Cavalli inspired this print.
These two prints were made by putting a image of butterflies over a oil spill pattern I had already made, these are different as they have different effects on them. This print is a repeated image of a butterfly wing. I wanted it to look like leopard print.
This is the image on the left but tweaked using the liquefy tool and changing the effect and hue/vibrancy
To make this pattern I cut out a picture of a beetle that I found on Google and I repeated it several times to fill the page.
Process of creating an original pattern…
I began with this simple image of a butterfly that I found on Google images.
I cut away the background and part of the butterfly so that I was left with just the wing with the interesting print on it.
I used copy and paste to repeat the image of the wing to create an ‘optical illusion’ type print.
I experimented with colour. I tried changing the Hue/Saturation and the Vibrancy etc.. Then I used the brush tool to change the colours of individual wings. I used colour in this way to make the wings look like petals on a flower which incorporates more of the theme ‘inside nature’ into the image.
I experimented manipulating my print with the liquefy tool, I dragged and pulled the butterfly wings around the page to create a more abstract pattern. For this final pattern design I changed the colours to make it vibrant and clashing, then I put the normal colour print over the top of it and put a ‘pin light’ effect on it to add even more colours to it.
I got a blazer and skirt CAD from WGSN and I used illustrator to change the CAD to fit my design, I made the blazer shorter and changed the skirt into ‘skorts’.
To create this promotional poster I searched for a fashion illustration that I could paste my prints into. I used the ‘define pattern’ tool to transfer my patterns to the illustration.