When
went to London. . .
Autumn/Winter 2012 POPPY, the little British girl whose adventures are depicted on the hem of a dress, takes a trip to London for British designer Bryony Richardson’s latest collection. In the wake of the 2012 Olympics and the Queen’s Diamond Jubilee, for the Autumn/Winter 2012 range Poppy and her trusty dog Fred take a trip to the big city to see what all the fuss is about. Metropolitan icons such as Big Ben, the London Eye, Tower Bridge and Routemaster buses all make an appearance on the charming new London fabric. “They try out many different ways of getting around the city, from penny farthings to taxis and the Underground,” explained Bryony. “In the end, Poppy and Fred decide there is no better way to travel around London than by giraffe. But the giraffe gets tired after a long day’s sightseeing, so they decide to take the giraffe home on a Routemaster!” As ever, each charming outfit comes with a storybook telling the tale of Poppy’s newest exploits. Bryony’s hand-drawn quirky illustrations, which give nostalgic innocence a contemporary twist, are Poppy’s trademark, along with the quality cotton twill, which is printed in Leicester. The London range is all manufactured here in the UK. Another new fabric for AW2012 is Woodland, which features beautiful Indian embroidery depicting a walk in the woods by Poppy and Fred, who make lots of friends among the forest-dwelling creatures. “It has been an exciting collection to work on,” said Bryony. “We have extended the London range to five lovely new colourways, instead of our usual three. This season also brings lots of new knitwear pieces, whose colours provide highlight tones and add a real zest for life to the range. It is one of my favourite collections so far.” The latest collection follows the company’s successful 2012 spring/summer offering, which sees Poppy and Fred join a circus to learn tricks and meet new friends under the big top; they also try their hand at running a traditional sweet shop replete with jars of old-fashioned sweets. The range of clothes for babies and girls aged up to seven has also recently expanded with a gorgeous
range of dresses for women. Poppy also has a range of accessories such as petticoats, bags, berets, colouring books, greetings cards and invitations, and mugs. Aimed at creating a wonderful world of innocent fun, the brand takes children on a magical journey of play and adventure, drawing inspiration from the bygone eras and authors that influenced Bryony when growing up. The new collection will be available online at www.poppychildren.co.uk, in John Lewis (online, Oxford Street and selected stores nationwide), Peter Jones in Sloane Square and a wide range of independent boutiques across the UK, Europe and in the Middle and Far East and North America.
February 2012
NOTES TO EDITORS * To get a taste of the new collection, take a look at our latest look book (please email us for access details – this is currently only available for trade customers and the media. * High resolution images (flats, cut-outs and lifestyle versions) are available – please see our flickr pages, or get in touch. * For further information, interviews, price lists, stockist details and samples, please contact Gareth Dant via email: gareth@poppychildren.co.uk, or telephone: 01609 765149. * www.poppychildren.co.uk. 44 High Street, Yarm, North Yorkshire, TS15 9AE. 01642 790000. * You can also visit us on Facebook (www.facebook.com/poppychildren) or follow us on Twitter (@poppychildren). ENDZ