Red + Rio Magazine Media Kit 2023

Our Mission:

Presenting the Best of Life Lived in Red Dirt

With perhaps the most varied landscape and diverse set of people, businesses, lifestyles, and opportunities, the great states of Texas and Oklahoma are truly in a class of their own. With each issue, Red + Rio takes the best of what is happening here at home and brings it to life through great storytelling, photos, and emotion on our pages. Our content is devoted entirely to life north of the Rio and just a bit north of the Red, telling the stories of the land and everything that lives upon it, while offering creative insights into topics of the past, present, and future for our states.

Whether you hail from San Angelo or Dallas, Midland or Muskogee, Wichita Falls or Oklahoma City, anywhere in between, or just passing on through, you’ve found your literary home for the journey.

Who Reads Red + Rio?

The simple answer--- anyone.

Our magazine is a careful patchwork of advertisers and editorial content that appeals to a wide range of people that either hail from the Texas and Oklahoma region or are just stopping through at any of our many hotels, resorts, cafes, conventions, ranches, and the like. Opening an issue of Red + Rio takes the reader immediately to carefully curated content on topics of today, while still providing a look at our history and tales from yesteryear. With a wide range of geographical regions and interests, no two issues are ever the same, leaving the reader eager to find out what each chapter entails. Each issue is as varied as our landscape, while providing the necessary insight to connect us to what matters most to our population right now.

Demographics:

Red + Rio will be proudly distributed across the states of Texas and Oklahoma in a variety of hotels, lodges, ranches, airports, and retailers. Additionally, Red + Rio is partnered with an exclusive set of partners and membership clubs, enabling advertisers to see firsthand that their content is being delivered right to those most likely to purchase their product.

Red + Rio readers have specified particular interests in the following categories: Land/Real Estate/Home, Retail Goods & Fashion, Travel, Hotels & Lodging, Outdoors, and Traditions/Heritage

Program Options:

Print Advertising: Traditional print advertising options exist at a variety of levels depending on what helps advertisers represent their brand the best. All advertisements are fullpage ads to give better visibility and impact throughout the issue. Special options exist for brands desiring to be featured in or around specific sections of the magazine at the advertiser’s request.

Rates + Sizes:

ISSUE DATES

Ad & Art Due: July 10 th

Release Date: August 15 th

Ad & Art Due: November 10 th

Release Date: December 15 th

Ad & Art Due: February 10 th

*Invoicing will reflect above pricing plus tax

Specifications for ads:

FULL PAGE

trim size: 8.5 x 11

bleed size: 8.75 x 11.25

live area: 7.5 x 10

FILE TYPE & SPECS:

• PDF- X1a preferred, most PDF’s acceptable

• Embed all fonts and artwork

• Press Quality

• Convert all RGB’s and Pantones to CMYK

2 PAGE SPREAD

trim size: 17 x 11

bleed size: 17.25 x 11.25

live area: 16 x 10

Be sure to account for .05” gutter space

Release Date: March 15 th

PAYMENT METHODS

Wire and ACH Instructions

BENEFICIARY NAME: Flying V Media LLC

Account # 240431231

Regions Bank 1931 West Jackson Ave, Oxford, MS 38655

ABA/Routing # 065305436

USPS Flying V Media LLC P.O. Box 587 Oxford, MS 38655

• File name should include name of company

• Bleed ads extend to .125” beyond trim size

• Alert Designer: Headline should not go into the gutter on spreads.

• Four color text should not be used

• Free fonts or system fonts should not be used unless they are outlined.

• Avoid low resolution images