Expanding Barista Culture Globally Coffee-producing countries have long been supplying the world with the green beans that fuel specialty coffee cafes, inspire baristas, and delight consumers. Many producing countries enjoy little of the quality they produce, as the best coffees are exported to the North. Yet more and more, coffee-producing countries understand that learning these valueadding stages of coffee supply chain can be beneficial to their social and economic development. Sustainable Harvest brings together the world’s top baristas and barista coffee leadership because they possess unique abilities to help coffee-producing countries achieve extraordinary coffee culture. The World Barista Forum is a gathering of world-class baristas who want to give back to coffee origins. We invite you to the tropical jungle in the coffee lands of Northern Peru to help baristas make a positive difference in the lives of coffee producers.
The Purpose In October 2010 in northern Peru, Sustainable Harvest will assemble more than two dozen internationalchampion baristas in a summit focused on best practices in promoting barista culture worldwide. Representing 15 different countries, the baristas at the World Barista Forum will develop concrete strategies for cultivating the field of professional coffee preparation in producing countries. Supporting the development of barista culture in producing countries can boost specialty coffee’s image as a national product and increase internal demand for high-quality coffee. This can improve the lives of coffee producers and those who create delicious coffee beverages. Sustainable Harvest’s purpose in assembling this talented group of individuals is to build strong relationships between the world’s top baristas and aspiring baristas from producing countries. By working together, they can generate new strategies to bring specialty coffee barista culture to the countries where coffee is grown.
Goals of the World Barista Forum: • Create an international community of baristas that encourages peer-to-peer exchanges and training. • Produce a plan of action to expand barista culture at origin. • Formulate ideas for fellowships, training center activities, new collaborations. • Explore potential sources of funding.
World Barista Finalists (Seed to Cup Adventure Participants)
Kyle Straw 2010 Champion Canada
Fabrizio Senci贸n 2009 Champion Mexico
Scottie Callaghan 2010 Champion Australia
Ana Lucia Lardizabal de Hawit 2010 Champion Honduras
Soren Stiller Markussen 2010 Champion Denmark
Raul Rodas 2010 Champion Guatemala
Ricardo Cardenas 2010 Champion Mexico
Thomas Schweiger 2010 Champion Germany
Haruna Murayama 2010 Japan
Stefanos Domatiotis 2010 Champion Greece
World Barista Forum Leaders
Bjorg Brend Nordic Barista Cup Denmark
Sammy Piccolo 2009 Champion Canada
Kenneth Olson BARISTA Magazine USA
Jens Dyre Norgaard Nordic Barista Cup Denmark
Heather Perry 2003 & 2007 Champion USA
Mariana Proenca ESPRESSO Magazine Brazil
Attila Molnar 2009 Barista Champion Hungary
Mike Strumpf Allegro Coffee USA
World Barista Forum Leaders
Loren Stoddard USAID Perú
Colin Whitcomb Alterra Coffee Roasters USA
Oscar Chacon Las Lajas Estate Costa Rica
David Torres Arabica Espresso Bar Peru
Carla Quierolo USAID Perú
Christian Mora Reynaldo Vasquez Barista Scholar 2009 Costa Rica
Francisca Cubillo Las Lajas Estate Costa Rica
Marcus Young Batdorf & Bronson USA
World Barista Forum Supporting Cast
David Griswold Sustainable Harvest USA
Olga Cuellar Sustainable Harvest Peru
Wynne McAuley Sustainable Harvest USA
Katie Gilmer Sustainable Harvest USA
Emily Finn Sustainable Harvest Peru
Claudia Aleman Sustainable Harvest Peru
Sevan Istanboulian Cafe Mystique Canada
Jens Thomsen Dalla Corte Denmark
Midori Niikura Sustainable Harvest Japanese Translator USA
The Location The World Barista Forum will take place at the Centro Ecológico, an ecotourism and coffee education center run by the Oro Verde Cooperative in Lamas, Peru.
The Oro Verde Cooperative Lamas, Peru
Lima, Peru
Established in 1999, the Oro Verde Cooperative represents 22 distinct coffee-producing communities and 14 cacao-producing communities in northwestern Peru, in the state of San Martin. Oro Verdeʼs production zones are in the Peruvian regions of Lamas, Picota, San Martin, and El Dorado. The region is one of the most beautiful in Peru and has the highest forest biodiversity in the country. It is also home to wild boar, peccary, deer, monkeys, and a variety of birds. In the dry season, the climate averages 25°C (77°F) and during the rainy season it lowers to an average of 14°C (52°F). Oro Verde puts its Fair Trade premiums towards reforestation and nurseries to grow shade trees and lumber trees. Premiums also purchase medical supplies for the community health centers, and technical assistance and agronomy training for its producer members.
The Agenda
Wednesday, October 13
Thursday, October 14
6:00 am
Barista Leaders group flies from Lima to Tarapoto
8:00 am9:00 am
Breakfast
8:50 am 11:00 am
Arrive in Tarapoto Travel to Oro Verde Cooperative Breakfast, Coffee
9:00 am 11:00 am
Join Seed to Cup participants -Introductions -Shared Experience with new arrivals using 15 x 20 format -Recap of Wednesday outcomes -Discussion and work groups
11:00 am 1:30 pm
Work Planning Session
1:30 pm 2:30 pm
Lunch
2:30 pm 5:30 pm
Final Session: Sharing Action Plan and Preparing invited baristas and leaders for LTC role
5:30 pm 7:30 pm
Head to Tarapoto for Let始s Talk Coffee opening event
11:00 am - Opening Session: 1:30 pm -Introductions -Defining the session outcomes -Shared Experiences using 15 x 20 format 1:30 pm 2:30 pm
Lunch
2:30 pm 5:30 pm
Afternoon Session: Breakout work groups
5:30 pm 7:30 pm
WBC Finalists from Seed to Cup Adventure arrive for dinner
7:30 pm
Group Dinner
The Introductions Format for World Barista Forum 15 slides shown with narration for 20 seconds each, help us understand more about the “coffee life” of World Barista Forum participants. Dear World Barista Forum participant, To ensure lively interactions and include as many people in the program as possible, we have designed the "15 slides x 20 seconds" presentation format, in which each person shows 15 images (or slides) that are shown for just 20 seconds each. The idea is for each presenter to showcase their work in a short, visual, and engaging way. Following the 15 x 20 presentations, we are able to know each otherʼs work just a little bit better, which comes through in the conversations that are inspired from these 15 x 20 presentations. Please be creative in selecting your 15 slides, as they should share an important part of your lifeʼs work and the things that define you, your company, and your approach to coffee and culture. Please send us the slides in advance, (email them as a JPEG, or put in PowerPoint, Keynote, or other photo image file format. If you get them to us in advance, we can set them up on our master computer to allow set up for each presenter. Pick 15 pictures from your photo library now, and send them to me in an email....donʼt delay, this is an easy thing to get finished right away. Sincerely, David Griswold An example of what to send, here are 15 slides that could help me describe parts of my coffee life in Portland, Oregon.