Communications Capability Building Brochure

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Communications Capability Building


Our Services

Even the most professional communications operations need regular reviews to check that they are keeping pace with both new media developments and rising public expectations over engagement. Portland has unmatched expertise to help clients assess the effectiveness of their communications operation, recommend how to fill the gaps and put solutions in place. Our leadership team has been responsible for the overhaul and modernisation of communications structures around the world, including the UK Prime Minister’s office. Using this experience, we have created our own unique capabilitybuilding process, helping clients to audit, design, build and operate their communications for domestic and international audiences. We also understand that we are there to help not to take over. Whether through one-off training programmes, intensive in-house mentoring or the full redesign of functions and systems, we work to build lasting communications capability for governments, NGOs and corporate brands.

We bring a rigorous approach to our services with: • rapid diagnoses of problem areas • unparalleled insights and organisational design experience • creative implementation of tried and tested solutions, carefully tailored to your needs With headquarters in London, offices in New York and Nairobi, and partner agencies throughout the rest of the globe we offer energy, agility and focus with the capacity and international reach to deliver for clients of any size or scale.


Short and long-term reputation gains

Our phased approach 1.

Audit

Is your team delivering? Is your reputation where you want it to be?

2. Design

Audit

Design

Build

Recruiting the right people Training your team

We assess the strengths and weaknesses of your communications function

We design robust new structures and processes, mending skills and systems gaps

We deliver tailored training programmes covering the full range of media skills

4. Operate Strategic advice and counsel

Working with your team to deliver real-time media results

Strengthened commmunications operation

Alastair Campbell

Toby Orr

Portland advisor, led the modernisation of the UK government’s communications structure under Prime Minister Tony Blair

Head of Portland International and former co-founder of Africa Practice, specialist in public affairs and communications design for African and development clients

Tim Allan

Charles McLean

Portland Managing Director, formerly a Downing Street advisor and Director of Communications at BSkyB, oversees Portland’s capability building offering

Former Director of Communications at the World Economic Forum and NBC News journalist, manages and delivers Portland’s training offering

Steve Morris

Mark Flanagan

Former EU and Downing Street advisor, leads Portland’s audit services for government, corporate and non-profit clients

Digital advisor to three UK Prime Ministers, leads Portland’s digital audits and digital training programmes

Martin Sheehan

Laura Kyrke-Smith

Former Downing Street advisor responsible for strengthening cross-government coordination, directs Portland’s capability work for foreign governments

Former UK Foreign and Commonwealth Office Speechwriter and Policy Analyst, plays a lead role in our global capability building programmes

Operate

Top-class team structure Internal operating procedures

3. Build

Our Team

We provide intensive in-house mentoring at all levels of seniority to embed new systems, deliver real-time media results and ensure lasting value


London 1 Red Lion Court London EC4A 3EB Nairobi 4th Floor, Laiboni Centre Lenana Road Kilimani, Kenya New York The Chrysler Building 405 Lexington Avenue 26th Floor New York, NY 10174 t: +44 (0) 20 7842 0123 f: +44 (0) 20 7842 0145 www.portland-communications.com info@portland-communications.com Twitter: @PortlandComms

EMEA Public Affairs Consultancy of the Year

Winner 2012


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