Portland Monthly Magazine November 2021

Page 63

EN TE RPRISE

New Vibrations

Far from dropping in September, new retail sales figures approach an all-time record.

W

hen David Heidrich, Director of Engagement and Community Outreach for the Maine Office of Marijuana Policy, released the summer sales numbers for adultuse marijuana, he told us, “June was $6.5M, July $9.4M, and August $10.2M. The August figure was the first time” sales went above $10M. August’s 133,969 transactions earned the state $1,022,175 in taxes. “Certainly tourism is responsible for the robust

FROM STAF F & WIRE REPORTS

sales, but then, Maine is a four-season destination. It’s going to be interesting to see what happens this fall.” In other words, September’s numbers would help us see the future. And they do! Far from dropping down to June levels, September nearly eclipsed August’s all-time high with a total of $9,727,996 in adult-use sales. This tells us something about Maine too. Remember the saying, “They’ll all be gone by Labor Day”? We now live in an age when

we crave more from summer. Seasonal restaurants are staying open much longer into the fall. The numbers whisper: “Maine. We’re not just summer anymore.” According to the state, total adultuse revenues through September hit $54,260,794, while the average price per gram in the month of September ($12.46) fell below the YTD average of $13.18. All of which affects our overall culture and state of mind. n NOVEMBER 2021 61


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