These 9 website performance optimization techniques will help you speed up your website

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27.06.2018

These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

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9 SIMPLE STEPS TO WEBSITE SPEED OPTIMIZATION AND MAJOR REASONS WHY IT MATTERS 13 june 2018

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second chances when it comes to usability of a product. Every detail matters and the ime isn't an exception. In fact, it's one of the most irritating problems for users that make d never turn back. Surveys suggest that 40% of people abandon a website that loads seconds.

Contents Why web speed optimiz

ost half of your potential customers will leave the website if it loads longer than 3 e same time, high-performance websites demonstrate better results on a number of cluding conversion, ranking, engagement etc.

How to measure website What is ideal website load Optimization guide

s, a slow website won't bring you the same level of revenue as performative one. So, in unveil some simple steps to website load speed optimization.

b speed optimization matters to stats, the survey from Kissmetrics shows that 79% of users are less likely to visit a performance issues once again. Moreover, 52% of surveyed shoppers assert that s an important ingredient for their loyalty. This means faster websites generate quality

rveys are a great way to learn the attitude of customers to whatever you need. However, ad speed optimization example from a well-known company would be more valuable,

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

reat fit for this. Having measured the website load time and performed the initial analysis, found out that users who converted had two times faster loading speed compared to the n't convert.

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of the website page speed optimization impact

optimization, they've managed to remarkably increase their conversion rates along with , the company shared the following stats: nd of loading acceleration resulted in a 2% conversion growth; milliseconds of loading acceleration resulted in a 1% incremental revenue growth. ay about website performance optimization importance if such giant as Google has once decrease in traffic because pages were loading 5 seconds longer than they used to. nversion rates we've already touched upon, the website load time optimization can visibility and experience of using it. Let's get this sorted out:

ch engine takes into account a myriad of different factors when ranking websites. And bsite require to load a page is among them. There is a quite clear logic behind this. In the e's algorithms, websites that load pages too long lead to bad experience for users and wngraded in ranking.

earn what is responsive and adaptive web design in our related article or watch our hort video underneath

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

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daptive Design: Which's Best for You?

g with a mobile version of websites. Google punishes the websites that can't tailor to other device regardless of what device a search query was made from. The company de visitors with the best experience this way.

ad time influences not only ranking but the number of loyal customers. Nobody likes products in 2018. The more performative your website is, the higher level of customer u'll reach.

measure website speed g started with site speed optimization, it's a good idea to learn how fast the website is stage as well as identify reasons for its slowness.

Learn the difference between and adaptive web design

ow can help you measure website speed:

t

This free tool will help you conduct the website load time analysis and generate a convenient waterfall chart. In addition, you can run multiple tests to see averaged results. Thus, it's pretty easy to define what exactly causes the delays in load time. This is another tool that will help you to measure website speed performance. This service is equipped with a variety of handy features. It generates straightforward reports and provides you with a data-driven piece of advice (e.g. steps to take for speed improvements). Notice that Pingdom has no free version and the price starts at $14,95 a month. YSlow can also advise on optimization and generate clear statistics. The main difference from the tools mentioned

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

above is that it's an extension for browsers. FREE QUOTE

ideal website load time? nducted the website speed optimization tests and know exactly where you are now. time to set goals and focus on where you should be. For this purpose, we should define ding speed is sufficient nowadays. perfect time for page loading is under 3 seconds. However far from all websites fit this n practice. To be precise, 70% of the mobile landing pages analyzed by Google are econds on average. What's more, the average load rate differs depending on industries.

e statistics by industries in the US

le's research unveils an eye-opening statistics related to the probability of bounce rate the load time.

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

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eed optimization vs probability of bounce increases (Source: think with Google)

e will meet the Google's speed requirements, you'll get a competitive advantage for your s ranking on search engines is likely to grow.

o website performance optimization asured your website speed, you're aware of possible problems, and know the figure you o. It's time to consider several steps that can help you improve website load time. steps listed below are different, so the application of one can influence negatively some website. We suggest you measure the performance after each step.

n image optimization ucial for many websites, but keep in mind they're actually big files that can greatly affect and other related metrics. Of course, their removal isn't an option at all. y suggests, 66% of customers want to see at least 3 photos of a product before So, ecommerce and some other websites should contain a lot of them and web ould think of image optimization techniques in advance. out that images decrease the website loading speed, what's next? Compress them! For you can use such image optimization tools as Compressor.io or JPEGmini. They will allow ess images with minimum quality losses. quality and size, they depend on a file type. The most common image types for websites and GIF.

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

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ypes by properties and compression capabilities

If you save an image in this format, it loses some data (read as quality) but the size is smaller compared to most other file types. This format is a good choice for photos. If you save an image in this format, it doesn't lose quality but its size is bigger compared to JPG. This format is a good choice for images full of details (e.g. logos) and screenshots. Use this format only for small animations and reduce their color palette. Otherwise, such images take a lot of space.

another web host a hosting is one more factor influencing the website load time. That's why you should e type of hosting you are currently using corresponds to your needs and fully satisfies

ng

Your website is stored on one server along with many other websites and they share the performance of that server. Metaphorically speaking, it's a hostel where each room is divided between several people. It's a good option for websites with a low amount of traffic that costs just $38/month. For something bigger, it's reasonable to consider more advanced options to ensure good website speed optimization.

te Servers

This is a much faster option. In fact, a VPS server is a shared environment too, but with a restricted number of websites. Each website owns a part of the server and, respectively, they can't influence each other. Put simply, it's

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

a separate room for one person in a hostel full of other people. The prices start at $14/month and depend a lot on configurations. VPS is a good pick for ecommerce stores and websites with a middle amount of traffic.

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ave no website? Learn the development cost of different website types in our related ticle

erver

It's a separate server that hosts no other websites except for yours. You can rent or purchase your own server and place it somewhere in the office. However, if you choose the second variant, you should hire an administrator to manage it. This type of hosting can be compared with a separate house. The renting option will cost you from $20/month depending on a provider and configuration.

Discover how much it will cos a website in 2018

s explained on a picture

f unnecessary plugins and code files tware component that adds a certain feature to a website. They are pretty common and ent website types from landing pages to complex enterprise solutions. help to accelerate the development process, they can negatively affect the site as well and sometimes even lead to security issues. In case you need to speed up your ime, you should do the following: don't use unnecessary plugins; ts to identify plugins that influence the website speed; the installed plugins use a minimum of scripts and send few queries to a database. https://www.cleveroad.com/blog/these-9-website-performance-optimization-techniques-will-help-you-speed-up-your-website

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27.06.2018

These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

s code, your website consists of code files which are responsible for a certain part of the A big number of these files results in more HTTP requests, that in turn, lead to worse and requires getting rid of them for the sake of website load speed optimization.

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se, you can use such tools as WillPeavy and JavaScript Minifier.

e of compression use of Gzip program in order to compress your website and achieve better page speed t works pretty well with all types of files. ount of space you may save by using compression on this page. Just enter the URL of and this service will compare its size before and after Gzip compression.

mization tool: Gzi p compression making the website size smaller

e of 404 errors ound or a so-called 404 error appears when a user tries to reach a page that doesn't exist emoved. A couple of these simple errors may influence the average website speed as o process each of them.

Choose the best database fo development

d-party plugins to take care of 404 errors as they will overload your website for no good d, you can use such website performance optimization tools as Screaming Frog. This is a rvice that won't overload your website like plugins do.

the power of caching sit a website for the first time, their browsers save the website's main components in a These components are code files of different types (e.g. JavaScript). Due to caching, a n't have to send an HTTP request to a server every time users visit the website. As a es are loaded faster. https://www.cleveroad.com/blog/these-9-website-performance-optimization-techniques-will-help-you-speed-up-your-website

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

ways to use caching differ depending on a platform. Talking about such popular platform you can use specialized plugins (e.g. this one) that help to deal with caching and get eed optimization.

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st options for VPS and dedicated servers is to apply object caching via general settings. e chosen a shared hosting to store your website -- caching isn't the best choice for you.

get about database also an important component for website performance optimization. In case you're using furthermore, is full of plugins, then this definitely influences the database size and, ts load time. So, disable the ones you don't really need.

eveloping an Android app? Choose the best database for your needs.

Subscribe require various optimization techniques. If we take the CMS from WordPress as an see it stores comments, posts, and other data that take a lot of space.

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eb font performance fonts are good for an eye-catching UI design but may have a negative impact on website optimization as they generate requests to different external sources. Ensure you use only d their styles that are actually needed for the sake of design.

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directs ts result in extra requests. Screaming Frog will help you to detect all redirects on your heck whether all of them are necessary. ebsite performance optimization is a complex process requiring attention to details. If you elp with it -- drop us a line and our tech-savvy managers will contact and consult you. e to our newsletter if you like this article. No spam, we promise. Just one letter a week uable content in a form of articles and videos from our team.

e:       (51 ratings, average: 4.82 out of 5) m > Blog > Client Guides > Website load time

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These 9 Website Performance Optimization Techniques Will Help You Speed Up Your Website

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