Posterheroes 2011 social communication contest 2nd edition
a project by
ABOUT
Posterheroes
Posterheroes is a free social communication contest open to anyone. Posterheroes is 50 x 70 posters. Posterheroes does not give money awards. Posterheroes gives voice. Addressed to young people, students, and to the creative community,its aim is to stimulate a reflection and to enhance the sensitivity towards the socio-environmental issues, through graphic works able to synthesize and visualize in a direct way the thoughts about the proposed issues. The initiative is aimed to return the projects to the society through immediate ways, on the form of public art enhancing interaction, debate and exchange between people. This to make the creative community’s reflections come into contact with the society.
Second Edition Rational use of resources
BRIEF
Posterheroes 2011 2nd edition
Posterheroes is the creative showcase of the proactive debate about consumption’s present and future, and of the energetic and material resources’ aware fruition. After the contest’s first edition, which was centered on the energies’ production, the second edition proposes the issue of consumption, underlining the user’s rhole as an important actor in the consumption/saving global equilibriums, and not merely as a spectator of broader mechanisms. The contest is a way for young people and for the creative community to express their opinion about the resources’ fruition for a sustainable future. Which kind of consumption model do you propose? Which kind of scenarium do you imagine for an aware fruition of the energetic and material resources? The sensitization to action of the single person can be useful to the entire community. The water, soil, goods, fossil fuels, (as oil and methane), consumption meets our basic needs, and is the way that allows us to perform our daily activities. Which kind of ideas, choices and actions can be proposed and concretely applied to improve or revolution a reckless and obsolete consumption scenarium? EXPRESS YOURSELF WITH A POSTER! Through a 50 x 70 poster imagine suggestions and new solutions for the aware resources’ aware fruition’s future. Open new horizons, suggest and promote new perspectives, enhance debate, exchange, awareness and participation, and give voice to the individuals’ and consumers’ social value.
JURY
Posterheroes 2011 2nd edition
In the second edition, the jury is composed by international graphic design and communication experts: Erola Boix Anthony Burrill Giorgio Camuffo Demian Conrad Designpolitie Bo Lundberg Wladimir Marnich Peter Orntoft Patrick Thomas Trapped in Suburbia The jury will consider as positive aspects of the works the originality, the quality of the final realization related to the communication and message efficacy, connected to the emotional aspects that the poster is able to transmit.
DEVELOPING PLAN
Posterheroes 2011 2nd edition
1.CONTEST
@ 2.1.WEB AND PRINT DIFFUSION
2.CONFERENCE
3.1.CATALOGUE
PDF, WEB, VIDEO, PRINT
3.FLASHMOB
4.GLOBAL AND VIRTUAL WEB FLASH MOB
3.2.SCHOLAR EDUCATION FOR PRIMARY AND HIGH SCHOOLS
WHY?BECAUSE!
Posterheroes 2011 2nd edition
Why to become Posterheroes’ partner? Because the project will have a hight visibility. Because the contest’s results will be published on the web (blogs, magazines and newspapers) using images’ galleries, reviews and specific articles. Because there will be used the institutional partners’, and the patronizing sector entities’, diffusion channels. Because there will be articles and reviews on the national and international press. Because a broad public will be involved with the itinerant exhibitions. Because the initiative will be inserted in the calendars of international events that attact a broad audience. Bacause the contest attracts many different targets that broaden the ones already reached by the traditional communication.
First edition
Energetic policies future
BRIEF
Posterheroes 2010 1st edition
LOOK UP TO THE FUTURE!
Posterheroes proposes the debate on the future of the energy policies. Posterheroes is a contest and a way, for young people and for the creative community, to express their own opinion about a sustainable future. The time to make a choice has come! Focus on developing and diffusing energies that use renewa-bles or keep on go through the way of non renewables? Do nations have the economic resources to take the two parallel paths? Is the environment still willing to accept projects based on the indiscriminate exploitation of natural resources? Through the design of a 50 x70 poster possible future scenarios have been imagined, opinions have been expressed, messages and suggestions have been diffused. All of this promoted dialogue and exchange, therefore the growth.
JURY
Posterheroes 2010 1st edition
In the previous edition, the jury was composed by international graphic design and communication experts: LucĂŹa Castro Triay Cristina Chiappini Maria Paola Azzario Chiesa Gunter Pauli Massimo Pitis Paolo Tassinari Pasquale Volpe Omar Vulpinari The jury considered as positive aspects of the works the originality, the quality of the final realization related to the communication and message efficacy, connected to the emotional aspects that the poster was able to transmit.
SUPPORTERS AND SPONSORS
Posterheroes 2010 1st edition
in the scope of
PATRONAGES
MEDIA PARTNERS
COLLABORATIONS
FEEDBACK
Posterheroes 2010 1st edition
REPORT 10Nov10 EUROPEO 05Ago11 fonte: GOOGLE ANALYTICS
Europa
ITALIA
30110.946 VISITE
EUROPA
776
69,57 %
10.946 Italy 747 Poland 670 Spain 578 Portugal 569 United Kingdom 403 Germany
Berlin
361 Greece 266 France
Strasburg
188 Czech Republic
Praque
172 Netherlands 65
Macedonia
Lisbon
16.357 VISITE TOTALI
London
Barcelona Skopje Istambul Thessaloniki Athens città straniere con più di 20 visite
TEMPO MEDIO SUL SITO
PAGINA/VISITA
00:02:14
2.93
REPORT dal 10 Nov 10 al 05 Ago 11
68.305
fonte: GOOGLE ANALYTICS
PAGINE VISUALIZZATE
45,15% NUOVI VISITATORI
3.320 Asia
00:02:19 TEMPO MEDIO
14,12%
SUL SITO
1.014 Iran
107 1.735
NAZIONI
727 Turkey
57
423 South Korea
69
126 Singapore
,5
16
129 Japan
7%
.3
169 India
0
119 Hongkong
14
16
9,
2.
2%
106 Taiwan
2%
3.
32
CITTĂ€
,1
3
105 Indonesia
54 Malaysia 49 Lebanon
Sud America 1.397
6%
Oceania 135
VISITE UNICHE
670 Spain 578 Portugal
65
Macedonia
36
48
15 mar
3 mar
27
19 feb
Central America Carribean
7 feb
744
26 gen
172 Netherlands
10,41%
14 gen
South America
2 gen
1.397
9 dic
Northern America
188 Czech Republic
27 nov
266 France
24 7
15,29%
1.419
15 nov
3.596 America
1
47
403 Germany 361 Greece
23.513 0
569 United Kingdom
10.624
TOTALI
747 Poland
27 mar
10.946 Italy
9
69,57 %
21 dic
12.640 Europa
Africa 35
SELECTED POSTERS
Posterheroes 2010 1st edition
The mentioned poster, Elisa Cusimano (IT)
475 posters from 50 nations across the world received by Posterheroes are the indication of the diffusion of the contest and partecipation to it by the creative community, that had to think over the issue of the future of the Energy production. The International Jury, formed by communication experts, chose the best 41 posters. The winning posters will be part of the communication campaign that the cultural non profit association Plug will organize in many italian and european cities. Plug will use innovative and non conventional communication instruments to spread its inner message, “think with your own head and partecipate�, as widely as possible. The selected projects come from all over the world, and include all of the points of view about the future of energy. Their common aspect is the freedom of thought and their attempt to spread it throughout society. The gallery includes the 40 best works, plus the poster mentioned as the most brilliant work.
EVENTS
Posterheroes 2010 1st edition
ARTISSIMA
november 2010
PARATISSIMA november 2010
NOTTE TRICOLORE march 2011
MILANO DESIGN WEEK april 2011
VA BIN PARADE may 2011
MTV DAYS june 2011