Free webinar will help charities build meaningful relationships

[ACCORDING TO THE Charity Digital Skills Report 2022: “Charities need more support to learn about their users from website and analytics data”. Around 42% rate themselves as ‘poor’ at that and 40% as ‘fair’. With ‘hyper-personal’ becoming a new buzz word, ensuring supporters receive targeted and relevant communications that tailor to their needs has never been more important.

In a free webinar on 8 September, How to build meaningful supporter relationships with data, Tory Cassie and James Glover of M-Hance explored how charities can engage with their supporters on a one-on-one basis, at scale, in order to build meaningful relationships and grow their charity. They showed those attending how to engage with supporters in real time through supporterled experiences, how to win supporters through personalised communications, and more.

Participants learned how to earn loyalty faster with end-to-end journeys, how to build trust by complying with regulations and personal preferences and how to increase engagement with AI.

The webinar was suited to all charities, but was particularly helpful to medium organisations looking to grow their capabilities, develop their skills, and progress to the next level in their data and personalisation journey.

Tory Cassie is a consultant and James Glover is head of solutions architecture at M-Hance, a Microsoft Gold Partner and leading provider of Microsoft Dynamics solutions tailored for the not-for-profit sector. They have worked with over 80 not-for-profit organisations, including Oxfam Ireland, Christian Aid, Concern Worldwide, Solent Mind, Tenovus Cancer Care and the Motor Neurone Disease Association – helping them to optimise fundraising campaigns, manage their volunteers, reclaim Gift Aid and VAT, track costs, control purchases and more. q • To find out more about the full programme of Charity Digital webinars visit charitydigital.org.uk/webinars

Re-homing is their mission

[THE MISSION of Three Counties Dog Rescue is to accept, care for and find homes for unwanted, lost and stray dogs and cats and to ensure their wellbeing afterwards. The charity was founded in 1971 and since then they have improved the lives of over 7,500 dogs and cats.

Before rehoming, all animals are vet checked, neutered, vaccinated, microchipped and kept in suitable conditions. Rehabilitation costs are a major part of the charity’s annual expenditure of over £200,000.

Healthy animals are never put down. As part of that non-destruction policy, several elderly dogs are kept in long term foster care. However, this means that the charity can incur large veterinary costs to maintain a dog’s health while they await a new permanent home. They now provide boarding and cremation services with profits supporting the Rescue.

Every penny raised goes to improving the lives of dogs and cats. Three Counties Dog Rescue is run entirely by voluntary and unpaid helpers, who also meet their own expenses. q

Saving lives one sniff at a time

[HYPO HOUNDS provide a viable health care alternative for children and their families by training a Diabetic Alert Dog to detect the subtle changes in the child’s blood sugar levels.

The dogs are trained to alert parents when the child’s sugar levels drop dangerously low or rise too high. This not only impacts on the child but also on the family’s ability to function as a unit, with the registered carer becoming the dog.

Hypo Hounds work is becoming nationally recognised and is literally saving the lives of children – one sniff at a time. q