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DATES REVEALED FOR ANNUAL LEGACY PROMO WEEK
that they want to leave their full estate to their family (83%), that they have difficulty choosing which charity or charities to support (38%) or that it may cause or lead to a dispute (38%).
Three quarters of the firms in this survey (77%) have acted or assisted in the administration of estates that include a legacy to charity. Over half (56%) of those said they found charities easy to deal with. Only 13% indicated said they didn’t find charities easy to work with, with the top cited reason (22%) for that being that they communicate too often. q
[ THIS YEAR’S Remember A Charity Week will run from 11-17 September with promotion through the campaign’s partners, including its network of over 800 solicitors and will-writers.
Remember A Charity director Lucinda Frostick commented: “The more charities that come together and use this opportunity to shine a light on the importance of legacies for good causes, the more noise we can make and the more we can get people thinking about leaving a gift in their will.”
Member charities will be able to create promotional assets with their own messaging, imagery and branding up until 14 July.
Lucinda Frostick continued: “Giving charities their own personalised assets means they can start their own legacy conversations with supporters throughout the year. This dialogue can be crucial, not only in building awareness around gifts in wills, but in helping to break down some of the myths around gift size and flexibility, and inspiring supporters to take action.” q