CARBON BALANCED (AND THEN SOME)
At Potts Print (UK) we not only balance carbon across the business, we make sure we’re producing as little as possible in the first place. Potts Print (UK): The first Carbon Balanced Printing Company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
CARBON BALANCING Value Proposition “Carbon Balanced Publication� is the highest statement of integrity and credibility for the End User, and providers of paper based communications, where the carbon impacts of the whole production of the printed item has been estimated and balanced (offset). Printer qualification Alongside the mandatory use of Carbon Balanced Paper, it is produced by a print organisation who has mapped their operational carbon footprint to defined boundaries, 3rd party verified by the Edinburgh Centre of Carbon Management (ECCM), and has then Balanced (offset) their full operational impact. Carbon Balancing Carbon is balanced by the World Land Trust, an ecological charity, through land purchase of ecologically important standing forests under threat of clearance. Carbon is locked that would otherwise be released, and then these standing forests continue to absorb Carbon from the atmosphere. For more information about how Carbon Balanced printing can help your organisation go to www.potts.co.uk/greenprint or call 0845 375 1875.
GreenPrint www.potts.co.uk/greenprint
THE MATERIALS WE USE ARE
CARBON BALANCED
We’ve offered a Carbon Balanced Paper option since 2011. Now we offer entirely Carbon Balanced Publications. Potts Print (UK): The first Carbon Balanced printing company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
WASTE MANAGEMENT Potts Print (UK) began working with a major waste recycling company in 2011. In a six month period our waste to landfill figure was reduced to under 1% of all waste material produced. The next aim is to recycle or convert to energy all waste material produced and reduce the figure to 0% landfill. As part of our general social responsibility commitment, waste paper is donated to local schools for art classes and to local printmaking studio Northern Print for their community project Inky Print Club.
GreenPrint www.potts.co.uk/greenprint
OUR MORNING CUPPAS ARE
CARBON BALANCED
Electricity usage throughout our entire operation is carbon offset, from the kettles to the presses. Potts Print (UK): The first Carbon Balanced printing company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
GREEN TECHNOLOGY Alcohol-Free Printing In 2008, Potts Print (UK) introduced alcohol-free printing to reduce the VOCs (volatile organic compounds) in the environment. Waterless Printing Our Presstek DI digital offset press utilises digital technology instead of plates in pre-press, but retains lithographic quality. This machine requires minimal sheets for make ready and is also waterless – improving our environmental credentials. Chemistry-Free Plate Making The Azura TS Plate was launched in 2008. Potts Print (UK) was one of the first printing companies in the UK to upgrade to this option. The CTP devices use a thermal laser to harden the image on the plate, which is then passed through a water/gum solution to remove excess emulsion and protect the plate. The plates do not need any chemical processing. Potts has reduced the chemical usage in this department by over 12,000 litres per year and the subsequent waste disposal requirements. Vegetable-Based Inks All our presses use vegetable-based inks and water based varnishes.
GreenPrint www.potts.co.uk/greenprint
OUR COMPANY VEHICLES ARE
CARBON BALANCED
As well as offsetting carbon emissions across our fleet, we only buy fuel efficient low CO2 diesel vehicles. Potts Print (UK): The first Carbon Balanced printing company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
CAR SHARE SCHEME As well as using fuel efficient vehicles, Potts Print (UK) encourages its employees to share their vehicles wherever possible. The car share scheme is a simple idea that rewards groups of staff for using one car to travel to work, instead of one car each. Car shares are logged throughout the year, and at the end of each year the company divides an amount of money between all employees involved, plus a charity nominated by the group who log the most number of shares. This has become a popular way for all staff to contribute to CSR as well as the company’s environmental aims. In 2011, a total of 2,556 car shares took place - saving an overall mileage of 13,190 miles. The nominated cause was Macmillan Cancer Care and the Sir Bobby Robson Foundation, and the donation went towards setting up a relaxation room for visitors of cancer patients at Freeman Hospital in Newcastle. The 2012 scheme aims to save even more mileage and raise even more for charity.
GreenPrint www.potts.co.uk/greenprint
TODAY’S VISIT TO YOU IS
CARBON BALANCED
The carbon impact of this visit will be calculated and offset, as part of our Potts GreenPrint environmental initiative. Potts Print (UK): The first Carbon Balanced printing company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
POTTS GREENPRINT Potts Print (UK) is committed to protecting the world’s resources. Potts GreenPrint is an environmental initiative that was set up to ensure socially responsible and ecologically sound best practices are in place throughout the company, and innovatively reduce our carbon footprint. Potts GreenPrint initiatives include: Waterless Printing Alcohol-Free Printing Chemical-Free Platemaking Vegetable-Based Inks Paper from sustainable sources (FSC / PEFC) Recycling of materials - almost 0% goes to landfill Data cleansing of mailing lists Staff car-share scheme Initiatives for the future include LED lighting, solar power, rainwater collection for use in the drainage system and installing a wood burner to heat the storage and distribution centre.
GreenPrint www.potts.co.uk/greenprint
EVEN OUR TWEETS ARE
CARBON BALANCED
We invest in the latest hardware and virtual IT solutions, which reduces energy and increases efficiency. Potts Print (UK): The first Carbon Balanced printing company in the North of England
www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint
EFFICIENT ENERGY Recent investment in a fleet of new Apple iMac's in the prepress and creative departments, and converting our Windows PC infrastructure to a Virtualisation solution using low power client ‘thins’, has reduced our energy usage. All machines are Energy Star rated. This means our tweets, blogs, Facebook posts and Linkedin updates are all being sent from energy efficient machines, which of course are Carbon Balanced too!
Potts GreenPrint has it’s own Twitter account, which you can find at:
www.twitter.co.uk/pottsgreenprint
GreenPrint www.potts.co.uk/greenprint