Poundland Media Centre Proposition

Page 1












18-34 35-44 45-54 55-64 65+ 0

10

20

30

40







40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Daily

2-4 times At least Once a Every 3-4 Less often Never a week once a fortnight weeks before week today




• • •





AVERAGE DAILY SALES: FEATURED PRODUCTS

FEATURED PRODUCTS XXX

3

XXX

4

XXX

5

XXX

£120

XXX

2

XXX

3

XXX

4

XXX

5

XXX

60% 60%

£80 MEDIA

1

70% 66%

£100

£60 30% £40

20%

£20

10%

£0

0% Pre

CAMPAIGN NAME (HERE)

LIVE DATE:

XX/XX/XX

END DATE:

XX/XX/XX 32%

XXX

COMPLIANCE

CATEGORY PARTICIPATION

TOTAL CAMPAIGN SALES

SALES UPLIFT: FEATURED

SALES UPLIFT: BRAND

xxx

x%

x%

£x

x%

x%

29%

2%

Destination

Essentials Active

xxx

Town Champion

Destination

14%

Essentials

XXX

5

XXX

1

XXX

2

XXX

3

XXX

4

XXX

5

XXX

£80 MEDIA

51% 40% 30% 20%

£20

0% Pre

Active

STORE FORMAT ANALYSIS

2%

• • • •

Essentials Active

Town Champion

Destination

Essentials

-

-

xx%

xx%

xx%

£x.xx

SHELF EDGE BARKERS

xxx

-

-

xx%

xx%

xx%

£x.xx

WEBSITE

xxx

xxx

x.xx%

-

-

-

-

EMAIL

xxx

xxx

x.xx%

-

-

-

-

SOCIAL

xxx

xxx

x.xx%

-

-

-

-

1%

Essentials

Town Champion

Post

(image here)

4%

30%

Active

ROI

xxx

Post

CATEGORY PARTICIPATION (VS PRE)

53%

14%

Sales Uplift: Brand

IN-STORE RADIO

2%

Active

Post

60%

Destination

2% 1%

FOOTFALL (VS PRE)

18%

CTR

4%

8%

2%

2%

Town Champion

2% 1%

9%

Destination

1%

Essentials Active

Post

Category Sales Uplift: Featured Participation % Uplift

Engagements

SALES: BRAND (VS PRE)

12%

Destination

Town Champion

Post

Media channel

CAMPAIGN CREATIVE

SALES: FEATURED PRODUCTS (VS PRE)

25%

Essentials Active

10%

£0

6%

50%

£60 £40

29%

Destination

Post

1%

Reach / Impressions

60%

66% 60%

32%

Town Champion

2% 1%

70%

£100

Sales

XXX

4

2%

MEDIA RESULTS £120

% Share of sub-category

3

2% 9%

AVERAGE DAILY SALES: FEATURED PRODUCTS

FEATURED PRODUCTS XXX

(image here)

4%

xxx

XXX

Town Champion

Post

CATEGORY PARTICIPATION (VS PRE)

30%

Active

1%

Essentials Active

53%

Destination

2% 1%

Post

60%

18%

2%

8%

FOOTFALL (VS PRE)

xxx

2

CAMPAIGN CREATIVE SALES: BRAND (VS PRE)

12% 6%

Post

4%

25%

KEY TAKEOUTS

1

Active

STORE FORMAT ANALYSIS SALES: FEATURED PRODUCTS (VS PRE)

REACH

CAMPAIGN OBJECTIVE:

50%

51% 40%

Sales

XXX

2

Town Champion

Post

MEDIA RESULTS Category Sales Uplift: Featured Participation % Uplift

Reach / Impressions

Engagements

CTR

Sales Uplift: Brand

ROI

IN-STORE RADIO

xxx

-

-

xx%

xx%

xx%

£x.xx

SHELF EDGE BARKERS

xxx

-

-

xx%

xx%

xx%

£x.xx

WEBSITE

xxx

xxx

x.xx%

-

-

-

-

Media channel

• • • • •

% Share of sub-category

1

























www.poundland.co.uk/mediacentre



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