Explainer Videos: Engage Visitors with Creative Content With so many websites and pages all trying to grab viewers’ attention, everything begins to sound and feel the same. Technology is changing the way we learn and view content, like Twitter with their short and quick posts. Many studies suggest that conversion rates, the rate in which a viewer turns into a customer, are higher after visitors watch a video rather than just read text. Because of that, more companies are investing in explainer videos to do the talking for them. An explainer video is basically what the name implies: a video that explains. What it explains depends on the service. Generally, these videos try to explain what the company offers or what a program does. They tend to be audio-visual based rather than text, and they tend to be simple as well. It is a chance to attract new customers while also giving life and a voice to the brand. After a while, text and word entries all look alike. Many, if not most explainer videos tend to be animated. Cartoon or graphically designed videos are not only easy to make with the right help, they are more engaging than something with a real person, which can feel bland and ordinary to some viewers. Animation allows for expression and for more freedom, allowing companies to set their name apart from others.
One of the big names that benefited from using an explainer video is Dropbox. Back in 2009, the cloud storage service helped spread their name and explain their product by posting one explainer video on their homepage – and nothing else. The video demonstrated and explained exactly what their program did in a short and simple way, leading to an increased number of sign-ups. More people understood what Dropbox could do because of the video rather than simple text and images. Today, their website sports the same minimalist theme, but the video is no longer there, though you can still find and view it on the Internet. Since there are roughly 100 million Dropbox users today, the video is not a necessity anymore. The returns Dropbox made on their video investment have certainly paid off. Numerous other companies are also reporting increased conversion rates and revenue after implementing explainer videos to their marketing campaigns, or just featuring them on their websites. More companies, startups and established ones alike, are investing in explainer videos and animation production companies for their services. What exactly makes a good video? It depends on the subject, though the common theme for explainer videos is clarity and concision. Dropbox did well because their video showed what their service did, and because Dropbox is not the easiest thing for everyone to explain with just words. An explainer video should also be engaging. By that, it should make the viewer want to click and want to sit through. The Dropbox video was simple, to the point, and short. In an age where information is quickly read and viewed, explainer videos should grab the attention of the viewer in the first few seconds before they close the tab and hop off to somewhere else on the Web. Many things are hard to explain with words alone. Even those that are easy to explain or advertise might not have the same effect as a well-made video does. The art and the style help engage the viewer and offer a unique experience that text does not always give. Sometimes, a video can speak far better than a person. For more information you can also visit on www.powerhouseanimation.com.