3 Modern Uses of Animation
Animation is no longer an art form that is only used in creating children’s movies or TV shows. Professional animation production companies use animation to create business advertising campaigns, educational material, games and much more. The flexibility and individuality found in modern animated content lets one person’s ideas come to life. Advertising The world of marketing and advertising has changed significantly in the last two decades. Animation can now play a central role in advertising campaigns regardless of the company or service and can reach millions of viewers through their TVs and computers. Whether animation is incorporated into a live action ad or a company uses a completely animated ad, it quickly grabs the attention of a viewer with unique content and creative characters or design. Animation also helps build brand recognition and leaves a lasting impression on viewers. Think of the Geico gecko. The animated reptile is easily recognizable to people across the US and helps the insurance company convert viewers into customers. Education Animation in education can be used in a variety of different ways, depending on the need of the educator. In medicine, 3D animation can be used to show the processes of the human body so students and doctors can gain a better understanding of certain functions. 2D animation, or traditional animation, can be used in schools to help explain many subjects. Many TED talks have been animated to make the material more accessible to more viewers. And much like advertising, the various forms of animation can provide creative and captivating lessons. Games Video game animation continues to evolve and many games today feature short video game cinemas that add to the storyline of the game and further develop characters. While platforms like Playstation and Xbox remain incredibly popular, the increasing popularity of mobile games and social games has opened the door to a whole new world of gaming animation. Professional
animation companies work with game concept creators to design attractive, colorful and fun animated worlds that bring joy to the palm of players’ hands. There are many more uses of animation than listed here, but the three represent various modern applications of animation that can be seen across the world in many different settings. With the right animation company behind the scenes, animation can be used to seel, educate or entertain. Author's Bio: Powerhouse Animation is a traditional 2d animation studio based in Austin, Texas. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Coca Cola, Miramax, the USO and more.