What to Do About Creative Differences Sometimes businesses and animation production studios find themselves in disagreement over their upcoming or planned animated content. Whether it is about the music, the style, or even a particular character, creative differences can emerge that can impact the time it takes to produce and distribute the animation. Here are some steps to take in the event creative differences arise: Discuss Listing the company’s concerns about the animated content will put everything on the table and make discussion easier. Without properly talking about your views on the art or your concerns about the script, the animated content will not become the way you and your company originally intended. It is important to talk about the areas in question. After all, if your company plans on using this for education, marketing, advertising, or explaining, then it should best reflect the themes and ideas of the company. Discussion can also help see the other side as the production studio or co-worker explain their ideas and concerns. Different perspectives can help us see the bigger picture, and it comes to animation and creativity, having other ideas and insights can make the content better for the long run. Research Studying other animated content will broaden your understanding of animation and the styles that exist. The Internet is home to countless animated videos of varying styles, and a quick search will turn up other examples of popular animation and styles. Researching other types of animation styles, especially if it is a style involved in the creative differences, will help you understand the ideas and intentions of the animation production company or your fellow coworkers. For example, if you are interested in traditional animation but a colleague is pushing for stop motion, you can research about both styles and pull up examples to get an understanding of what a stop motion animation would look like. Compromise Even after talking over the issues of the animated draft, agreements can still be hard to create. If this is the issue, then compromises might have to be made. For example, if you cannot have the lighthearted animated ad for this campaign, it can be pushed to the next one. There never has to be only one animated video – the company can always have one created another time. Creative differences are not uncommon and can actually be healthy for animation production and design. For more information on animation, contact your local animation production studio. Powerhouse Animation is a traditional 2D animation studio based in Austin, Texas with offices in Burbank, California. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators,
videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Coca Cola, Miramax, the USO and more. To learn more about some of these projects visit www.powerhouseanimation.com.