CI:: Appolo_Logobook by Poyi Fung

Corporate Identity Guideline

Welcome

Corporate Identity Guideline / Welcome / Contents

Contents Welcome • Contents • Message from Directors & CEO

Corporate Typeface • Chinese • Western

Coporate Siguature • The Logo • Minimum Size • Clear Speace • Single Color and Reverse Color Logos • Coporate Color • Dos and Don’ts

Corporate Mood Photos • Mood Photos Corporate Identity & Applications • Stationary • Applications Items

Corporate Identity Guideline / Welcome / Message From Director & CEO

Message From Director & CEO Welcome to join Appolo! The intention of this Manual is to outline the main graphic standards to ensure the consistent implementation of the identity of Appolo. This Manual shall be referred to when using the Appoloâ&#x20AC;&#x2122;s logo on any piece of communication material. For enquiries, please call Mr Michael Chan, Design and Production Services, Appolo Ice Cream Co. Phone: 37892323 Email: michaelchan@appolo.com.hk Yours Faithfully

Michael Chan Design and Profuction Services Appolo Ice Cream Co.

Corporate Signature

Corporate Identity Guideline / Corporate Signature / The Logo

The Logo The Appolo Logo consists of two elements: 1. the “Appolo Mark”; and 2. the “Company Name”

Appolo Logo

Corporate Identity Guideline / Corporate Signature / Minimun Size

Minimum Size To ensure legibility of print reproduction, the minumum size of the University logo must be no smaller than 25 mm in width. For use on the Web, the logo must be no smaller than 96 pixels in width.

96 pixels 25mm

25mm Print version only

96 pixels On-screen and Web version only

Corporate Identity Guideline / Corporate Signature / Clear Speace

Clear Speace To schieve maximum impct, a minumum distance of “white space” must be maintained around the Appolo Logo. Where the Appolo Mark is used alone, the amount of the “white space” must also be retained. 0.5x

0.5x

3.5x

0.5x

0.5x 0.5x

0.5x

Corporate Identity Guideline / Corporate Signature / Single Colours & Reverse Color Logos

Single Colors & Reverse Color Logos When printing in a single colour, the Appolo logo should appear as solid black against a white background whenever possible. For dark backgrounds, the logo should be reversed out in white. Use of silver (for certain souvenir items) is permitted.

Single Color Version (Red)

Single Color Version (Sliver)

Black /w White Version

Black /w White ReverseVersion

Corporate Identity / GuidelineCorporate Signature / Corporate Colors

Corporate Colors Our color palette is one of our main brand elements. It lets us put our mark on our materials. Appolo Red is our core color.

C 15 M 100 Y 90 K 10 R 190 G 35 B 45

C0 M0 Y0 K0 R 255 G 255 B 255

C 34 M 91 Y 80 K 47 R 107 G 32 B 34

C 0 M 0 Y 0 K 30 R 188 G 190 B 192

C 2 M 16 Y 14 K 2 R 239 G 211 B 202

C 0 M 0 Y 0 K 100 R 35 G 31 B 32

Corporate Identity Guideline / Corporate Signature / Dos and Donâ&#x20AC;&#x2122;ts

Dos and Donâ&#x20AC;&#x2122;ts Here and the following pages are some examples of acceptable and incorrect/unacceptable use of the Appolo Logo.

Corporate Identity Guideline / Corporate Signature / Dos and Donâ&#x20AC;&#x2122;ts

Corporate Typeface

Corporate Identity Guideline / Typeface / Chinese Typeface

Chinese Typeface The Chinese corporate typeface used on the Appolo products is based upon “Apple LiSung Light” and “SimSun Regular”. Please note tht the type samples are reproduced here for your reference so that you can ask your designer to use the Apple LiSung and SimSun family to enhance the impact of your Appolo communication materials.

Apple LiSung Light 這是一段示範文字。 SimSun Regular 這是一段示範文字。

Corporate Identity Guideline / Typeface / Western Typeface

Western Typeface The English corporate typeface of the Appolo products is “Garamond”. Garamond Regular

Please note that the type samples are reproduced here for your reference so that you can ask your designer to use the Garamond typeface family to enhance the impact of your Appolo communication materials.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~` Garamond Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~` Garamond Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~`

Corporate Identity Guideline / Typeface / Western Typeface

Garamond Premier Pro Regular

Garamond Premier Pro Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~`

Garamond Premier Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~` Garamond Premier Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+=-{}[]\”:;?/<>,.~`

Corporate Mood Photos