PRIMATOR, Czech Craft Brewery

BREWING

comparison, the multiplicator value of the entire food production sector as defined by the Czech Statistical Office is 1.6. The multiplicator value shown by the beverage

production sector is about 0.9. One thing that is not making us happy is the domestic downswing of draught beer consumption. There are several reasons influencing

The Czech Beer and Malt Association The Czech Beer and Malt Association brings together breweries, malt-houses and other institutions participating directly or indirectly in beer brewing in the Czech Republic. The Association builds on a long tradition, going back to the latter half of the 19th century. At that time, the first professional brewing and malting organisations were founded. Currently the Association has a membership base comprising 26 brewing companies, 7 malt-houses and 19 contributing members. The latter group includes hop growers, manufacturers of beer glass labels,

technological and technical equipment for the brewing sector, educational institutions, etc. The main objective of the Association is to promote and defend the rights and common interests of its members. It supports the development of activities contributing to the rightful pursuit of the business activities of its members, mediates contacts with the legislative authorities and state administration bodies. The Association also promotes the interests of its members on the international field in brewing and malting institutions and organisations. More at www.ceske-pivo.cz

this trend. One explanation is that people have wider possibilities of spending their leisure time. Other reasons are workload and the fact that we are using cars much more than we used to before, and cannot drink alcohol if driving.

Do you perceive any strong trend affecting beer brewing in the Czech Republic? A relatively long-term trend is the rising production of canned beer. Czechs prefer it mainly because it is more practical in many respects. It can be easily stored, transferred and cooled to the right temperature, the can is easy to open and it doesn´t have to be returned to the shop where it was purchased. Because of its lower weight, with no danger of being broken, canned beer is also preferred when travelling. In comparison with bottled beer, cans are also more suitable in various marketing campaigns.

Photo: CzechTourism archives, David Marvan

| 32

33 |